ABI - Behind the Label

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BEHIND THE LABEL

Welcome to AB InBev’s Sneak Peek Behind the Label

“Beer is inclusive. It doesn’t matter if you’re a man or woman, young or old, poor or rich. When we sit down together to grab a beer, it’s very meaningful.”

Michel Doukeris, CEO, AB InBev

Right now, all around the world, AB InBev customers are connecting over a beer. Whether it’s between old friends or complete strangers, sharing a drink is a universal invitation to share — and to be heard.

A great label connects a brand with its consumers in the same way.

At MCC, we’re excited about the opportunity to partner with you on creating meaningful moments. As we take you Behind the Label and share the MCC story, remember this: A great product starts with a label that communicates much more than features and benefits.

MCC labels connect with people on a deep, powerful and emotional level. It advances your sustainability goals. It reflects your innovation.

And it’s backed by a world-class team.

Cheers to continuing the conversation.

Andrew Dixon

Marc Scherer

Andrew Dixon Global Key Account Manager

Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

Sustainability

Marc Scherer Key Account Manager, Europe

About MCC Your Dedicated MCC Team

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PARTNER WITH PURPOSE

Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

Sustainability

About MCC Your Dedicated MCC Team

MCC supplies over

Snapshot of our business today Global Label Technology Breakdown

Shrink Sleeve

for AB InBev annually

Power Brands 0.6% 1.1%

Pressure Sensitive

18.4

billion labels

7.0%

0.5% 0.6%

7.1%

Roll Fed Cut & Stack Booklet Extended Content Labels Flexible Packaging

19.3% 63.9%

Other

Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

RECENT PROJECTS WE’RE PROUD OF

Stella Artois Unfiltered – UK Introducing NOVA™ Ink The Opportunity

The Result

The journey with NOVA™ ink embellishments began in June 2021 during an AB InBev innovation meeting where we demonstrated the technology’s potential to revolutionize metallic effects in the printing industry.

NOVA™ inks delivered a richer, more vibrant finish. Impressed by the results, AB InBev UK placed their first order with MCC Label. The transparent pricing and collaborative printing not only underscored our mutual commitments to quality but also strengthened our partnership.

The distinctiveness of NOVA™ caught the attention of the audience, who were fascinated by the advanced properties and superior finish compared to standard metallic effect colors.

“NOVA™’s ability to deliver superior results have set a new standard in the industry, and we look forward to continuing to innovate and exceed our customers’ expectations.”

MCC’s Solution Our transparent approach to pricing, providing a detailed breakdown of associated costs, allowed the customer to see the cost-effectiveness of NOVA™, especially considering its long-term benefits and outstanding performance. We offered to conduct the first printing trials and print approval in the presence of the customer to show the capabilities of NOVA™ in a real-world setting.

Introduction Technology

Marc Scherer, Key Account Manager, Europe

AB InBev + MCC: Partnering with Purpose Innovations

Sustainability

About MCC Your Dedicated MCC Team

RECENT PROJECTS WE’RE PROUD OF

Flying Fish – South Africa Enhancing With Photochromic Ink The Opportunity

The Result

Reflected in the hashtag #addsomeflavour, Flying Fish aims to make life a bit more interesting. In the spirit of that philosophy, the brand team was looking for something new and unique to enhance their existing packaging.

The metalized paper label achieved a number of benefits to Flying Fish, including:

MCC’s Solution MCC Label’s innovative portfolio included the perfect option: a photochromic label. The sunburst design changes the color of the ink when exposed to sunlight, offering a visual compliment to the Flying Fish brand.

• Creatively differentiating the brand.

• Introducing a new way to interact with their customers.

• Boosting brand loyalty.

“With the pitch from AB InBev on this innovation, MCC Label Johannesburg rose to the challenge. Printing a clear, UV-activated ink to register presented a large learning curve, which we overcame with innovative adaptions to press. By adding active UV lighting systems, we were able to visibly monitor the Photochromatic ink during production.”

Troy Cochran, Key Account Manager

Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

Sustainability

About MCC Your Dedicated MCC Team

RECENT PROJECTS WE’RE PROUD OF

Michelob Ultra – US Producing the 2024 Summer Olympics Commemorative Label The Opportunity

The Result

As the official beer of Team USA for the 2024 Summer Olympics, Michelob Ultra required a promotional neck label to generate awareness of their sponsorship. Not only did the label’s production need to coincide with the games, but its design also needed to align with other marketing, including television commercials, print ads, and billboards.

MCC’s close collaboration and intimate knowledge of the AB InBev systems ensured that all deadlines were met. Together, we designed and produced the label in time for the opening ceremonies.

MCC’s Solution Under a hard deadline, the MCC plant in Clarksville, Tennessee, rose to the challenge. The customer service, graphics, technical services, and production teams worked in concert to support the quick completion of this project. AB InBev partnered with graphics, planning, and procurement to ensure all files were built to their specifications, and that a plan was in place to ensure the appropriate breweries received labels in time for production.

Introduction Technology

“At MCC Clarksville, collaboration is the key to excellence. Meeting the demanding deadline to ensure inclusion in the marketing initiatives for the 2024 Summer Olympics required the dedication and expertise of our entire team—from graphics to logistics. Thanks to their commitment, we successfully delivered on this important milestone.”

John Briggs, Sales Director, Beer

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

RECENT PROJECTS WE’RE PROUD OF

Modelo Especial Dorada 0% Alcohol – MX Crafting Excellence with AB InBev-MAZ-Modelo Mexico The Opportunity

The Result

To capitalize on the growing trend of healthier beverages and lower-alcohol, lower-carb beers, AB InBev Modelo created nonalcoholic versions of their premium Modelo Especial and Modelo Negra brands. Feedback from the initial launch in smaller markets in Mexico in February 2025 was positive, prompting a plan for a wider national rollout.

MCC worked closely with the AB InBev-MAZ-Modelo Mexico innovation, procurement, brand management and graphic design teams for the development and launch of the new labels. Featuring a unique combination of matte and glossy effects over special gold colors with the graphics referencing zero percent alcohol, the labels continue to enhance the premium image of the brands.

MCC’s Solution MCC has supplied the Modelo Especial and Negra labels for eight consecutive years. Based on the previous quality of printing by MCC for these labels, which use rotogravure printing and embossing, introducing these new stock-keeping units (SKUs) was a critical but easy step for AB InBev-MAZModelo Mexico to take.

“MCC partnered with AB InBev-MAZ-Modelo Mexico to develop a premium label that seamlessly blends tradition with innovation. Leveraging sophisticated decoration technologies, we created a design that highlights the zero percent alcohol distinction while honoring the heritage of the existing brands. This collaboration showcases our commitment to quality and brand authenticity.”

Tony Estrada, Key Account Manager

Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

Sustainability

About MCC Your Dedicated MCC Team

Growth Opportunities with AB InBev

Strategic Investments

NOVA™ Inks

Introduction Technology

Innovation Approach

Sustainable Label Solutions

MCC OptiCoat™

AB InBev + MCC: Partnering with Purpose Innovations

Sustainability

About MCC Your Dedicated MCC Team

MCC OptiCoat

™

A vertically-integrated, fully customizable coating solution for Pressure Sensitive materials used to provide optimal outcomes for both the customer and MCC.

Heiligenstadt Germany

Elkton Kentucky

Sao Paulo Brazil

Global Specification

Key Benefits SUSTAINABILITY

COST CONTROL

• Vastly improved Product Carbon Footprint • Down-gauged materials • Spent PET liner circularity • APR approved (NA) • EPBP / RecyClass approved (EU)

• Input costs linked to indices for price change transparency/hedging • Allocated production capacity for AB InBev • Potential cost savings from vertical integration

RESILIENCY OF SUPPLY

PERFORMANCE

• Eliminate stock-outs through integrated demand planning • Capacity prioritized for AB InBev lead times • Avoid unexpected price increases due to external supply chain volatility

• Maximize AB InBev OEE • Tailored to AB InBev container types, dimensions and shapes • Holistic evaluation of AB InBev lines to minimize downtime • Ensure lowest total applied cost for PSL at AB InBev “factory gate out”

Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

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Behind MCC OptiCoat™ is a team of materials experts, trained to evaluate existing solutions and provide custom specifications to meet AB InBev goals.

About MCC Your Dedicated MCC Team

NOVA™ Inks

Our proprietary range of NOVA™ metallic inks create metallic or pearlescent hues that are visible from multiple viewing angles.

As an alternative to foil, NOVA™ ink offers a cost-competitive option with an eye toward sustainability. The process creates less material and waste than use of foil while providing the ultimate in decorative capabilities.

Key Benefits • Reduces waste and uses less material than traditional foil application • High lustre and shine • Cost-effective

Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

Investing in the Future

Leveraging wide web, high-speed Sheet-Fed Offset and Web-Fed Rotogravure presses, MCC provides the ideal solution for the beverage sector, where efficiency and colour consistency are essential for brand excellence.

Introduction Technology

With a well-established presence in the beverage industry, MCC EMEA is fully equipped to meet the evolving demands of this dynamic market. From concept to execution, we collaborate closely to ensure your brand story is effectively conveyed.

Recent strategic investments in the EMEA region include a cutting-edge Offset Flexo Printing press at MCC Cluj, Romania, increasing capacity by more than 20%. This expansion is complemented by the addition of a new Auto-Cut line and advanced Die-Cut equipment.

At MCC Heiligenstadt, we have enhanced production capabilities to support the European manufacturing of our NOVA™ highshine Metallic and Pearlescent ink technology—an innovative, costeffective alternative to metalized paper and cold stamping foils.

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

Approach to Innovation/ Partnership

Let’s develop the answers together.

AB InBev’s strategic relationship with MCC includes partnership for new solutions.

Discovery

Design

Testing

Validation

Launch

Understand goals, technical requirements, & sustainability targets.

Collaborate on label concepts, create mockups, & leverage Rapid Prototyping Center.

Test prototypes, refine based on feedback, & optimize performance.

Test at scale and in real-world conditions & finalize the solution.

Roll out the solution & establish a feedback loop for future enhancements.

Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

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MULTI-COLOR CORPORATION

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AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

A colorful history ◗

MCC was founded in 1916, initially as the Franklin Development Company, later becoming Multi-Color Corporation.

Introduction Technology

While our name and industry have evolved over the years, MCC has consistently been a pioneer of label printing. Most notably, we developed in-mold labeling in the 1970s — a solution still widely used today.

AB InBev + MCC: Partnering with Purpose Innovations

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Together with companies we’ve joined forces with, we’ve created premium labels for the world’s most iconic brands.

About MCC Your Dedicated MCC Team

MCC at a glance Today, MCC is proud to be the largest premium label provider and one of the most award-winning label printers.

$3.5B in revenue Headquartered in Rosemont, Illinois, USA

12,275+

employees

100+ plants 25+ countries and 6 continents

Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

Strategic growth for a vibrant future ◗ OCTOBER 2017

◗ JULY 2021

MCC acquires Constantia Labels to leverage their European operational footprint and assets.

MCC is acquired

by Clayton, Dubilier & Rice, a private investment firm with a 40-year track record in strengthening and growing industrial enterprises.

◗ JULY 2019

◗ OCTOBER 2021

A merge with WS Packaging allows MCC to present an even more comprehensive suite of label solutions.

Introduction Technology

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MCC enhances its presence in Australia and New Zealand by acquiring Hexagon Label Group.

Since its inception in 1916, MCC has continuously added new print technologies and innovations that have augmented our ability to serve customers.

In recent years, we have exponentially grown our global footprint and capabilities through strategic mergers and acquisitions.

◗ NOVEMBER 2021 MCC merges with the Fort Dearborn Company to offer a diverse portfolio of technologies, geographic markets, and customers.

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DECEMBER 2021 MCC bolsters its footprint in Europe and Thailand by acquiring seven facilities from Skanem Group.

OCTOBER 2022 The acquisition of Flexcoat Autoadesivos S.A. expands MCC’s label and lamination offerings in South America.

◗ DECEMBER 2022

◗

APRIL 2023 Acquiring Korsini out of Turkey strengthens MCC’s presence in the In-Mold Label (IML) market.

◗ OCTOBER 2023

MCC acquires LUX Global Label to grow our home and personal care, and pharmaceutical markets.

AB InBev + MCC: Partnering with Purpose Innovations

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OCTOBER 2024 MCC acquires Starport Technologies, a leading provider of smart label and RFID solutions, strengthening MCC’s RFID capabilities.

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MCC acquires Greecebased Karydakis to complement its IML porfolio in Europe, Middle East, and Africa.

DECEMBER 2024 MCC acquires Mexicanbased Eximpro, a premier manufacturer and printer of shrink sleeves.

About MCC Your Dedicated MCC Team

Executive Leadership Team

MCC is led by an experienced, multi-disciplinary team with decades of collective experience in the label industry.

Angelo Marchesin

Nitin Chadda

Steven Dorth

Tarek ElHadidi

Garrett Gabel

Linn Harson

Ben Krajcir

Chief Strategy and Innovation Officer

Chief Procurement Officer

Chief Information Officer

Chief Financial Officer

Chief Legal Officer

SVP, Business Transformation and Corporate

Craig Miller

Jeff Nedblake

President, Americas, Food & Beverage

President, Smart Packaging Solutions

Introduction Technology

Mathieu Nieuwenhuyse

Chief Operations Officer, Americas

Frederic Noel

Lars Schuetzenmeister

Hassan Rmaile

President, EMEA

SVP, APAC

President & CEO

SVP / Managing Director, Global IML

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

Global reach.

Local service.

Thirty MCC plants sourcing to AB InBev today.

34

36

IN EUROPE

7

IN NORTH AMERICA

IN ASIA

5

IN AFRICA

With 100+ facilities in 25+ countries, MCC’s international presence ensures business continuity, supply chain security, and the ability to qualify a project at multiple plants.

Introduction Technology

3

12

IN SOUTH AMERICA

IN AUSTRALIA & NEW ZEALAND

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

At MCC, care is at the heart of everything we do.

Our True Colors are how we bring that care to life.

Accountability

Drive for Results

Following through on our promises

Relentlessly focusing on achievement

Holding self and others to high standards

Bringing a sense of urgency and responsiveness to work

Taking initiative to get things done Owning mistakes, using them as a learning opportunity

Prioritizing effectively Making data-driven decisions

Thinking and acting like an owner

Persevering despite challenges

Customer Focus

Innovation

Team Player

Meeting and exceeding customers’ needs

Continuously striving for new and better

Collaborating and having each other’s backs

Putting the customer at the center of decision-making

Challenging the status quo

Behaving ethically

Demonstrating curiosity

Communicating in a timely and appropriate manner

Seeking stakeholder engagement and input Being attentive to new opportunities Adjusting to changing requirements

Introduction Technology

Discovering and pursuing new opportunities Creating a safe environment for both success and failure

Promoting an inclusive environment for all

AB InBev + MCC: Partnering with Purpose Innovations

Showing respectful courage—kindness, respect, and humility

Sustainability

About MCC Your Dedicated MCC Team

Safety and our people With over 12,000 employees worldwide, the MCC team delivers a wide range of skills and experiences, from manufacturing, procurement, and technical services to marketing and information technology.

Introduction Technology

Through our people, programs, and investments, we are committed to ensuring our associates feel valued, are equipped with the skills and support to do their best work, feel a personal connection to their colleagues and our company, and embrace our mission of continuous improvement.

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

Markets and industry expertise

Not only does MCC serve diverse market segments, but our team offers specialized experience and expertise within each industry.

Personal Care & Beauty

Home Care & Laundry

Food & Dairy

Healthcare

Beverage

Automotive & Chemicals

Introduction Technology

Durables & Technical

Wine & Spirits

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

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TECHNOLOGY

Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

The right label application for your product MCC offers an array of label solutions with distinct features and benefits.

Shrink Sleeve

360° coverage for maximum branding and unique container contours

Heat Transfer

Pressure Sensitive

Achieve a ‘no-label’ look with 100% sustainable lables

Versatile materials, shapes, sizes

Cut and Stack

In-Mold

Cost-effective for high volumes

Decorate molded plastic containers

Roll-Fed

Folding Carton

Intense graphic capabilities, cost-effectiveness, and high-speed application rates

Introduction Technology

Maximize shelf impact

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

One partner, five print technologies

With our complete range of print technologies, MCC can help you achieve all packaging goals and support any product launch. We can also accommodate quantities ranging from small promotional runs to large-volume production of flagship products.

Flexographic

Rotogravure

Lithography

Digital

Rotary screen

Compatible with many label upgrades

High quality and economical choice for long runs

Incredible versatility and excellent quality

Near-perfect registration and exciting personalization opportunities

Specializes in tactile and high-opacity ink on a variety of substrates

Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

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INNOVATIVE LABEL SOLUTIONS Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

Going beyond standard labels

We make it easy to improve the appearance or function of your label with a wide selection of enhancements.

Embellishments

Games & Promotions

Smart Labels & RFID

Explore decorative capabilities to set your label apart

Incorporate interactive labels to drive consumer engagement

Offer interactive technology and track-and-trace capabilities

Functional Labels

Individualization

Sustainable Constructions

Add functionality and value, such as extended content, smart tops, and more

Include unique graphics or variable data printing

Reduce material usage and improve recyclability (PET and glass)

Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

Luxury embellishments

Stand out on shelf with premiumization.

Hot/Cold Foil

Glitter

Foil Embossing

Tactile

Soft Touch

Leather Look

Resin

Metallic Inks

Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

Games, promos, & interactivity

So much more than just a label.

Scent Label

Peel ‘n Reveal

Coloring Labels

Tattoo

Thermo/photochromic

UV Ink

Glow-in-the-dark Ink

Augmented Reality

Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

Individualization & personalization

Variable Imaging

Mosaic Print

Personal AR

Personalization

Introduction Technology

Your brand is unique.

So are your consumers.

Randomizing Print

AB InBev + MCC: Partnering with Purpose Innovations

Sustainability

About MCC Your Dedicated MCC Team

Smart Packaging

Connecting customers and products through RFID and other smart labeling technologies.

RFID

Engage

Secure

Track

Product verification & supply chain efficiencies

Consumer engagement & valuable business insights

Provide brand protection & security

Enhance business performance

Use for tracking, anticounterfeiting, inventory management and more

Software provides brand owners with valuable data on consumer preferences

Use for anti-counterfeiting or product authentication, ensuring brand integrity

Real-time visibility of supply chain, inventory levels, and shipping information

Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

Sustainability

About MCC Your Dedicated MCC Team

Sustainable solutions

We offer custom solutions to help you comply with regulations such as PPWR and EPR.

recycLABEL™

ThermoWASH™

nextCYCLE IML™

SealPPeel™

enviroLABEL™

reseaLABEL™

LinerlessLABEL™

duraSCULT™ Braille

Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

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CO-DEVELOPING A SUSTAINABILITY ROADMAP

Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

Aligning our sustainability goals We applaud AB InBev for your realistic yet forward-focused sustainability goals.

CLIMATE

PLASTICS

NATURE

LIVELIHOOD

MCC is the first label converter in the world to have its greenhouse gas emissions targets approved by the Science Based Targets initiative -- +24% YoY increase in renewable energy in 2023.

Whatever the packaging container, The CARE Collection™ offers a suitable sustainable label solution to reduce the impact of the full packaging and eliminate (plastic) waste.

MCC is committed to ensure sustainable and deforestationfree sourcing for the products we offer.

With 13,000 employees globally, we aim to provide environments for good health, well-being, education and equality, with an emphasis on ‘safety first’. click to learn more

Through our own Labeled with Care mission, MCC is committed to joining you on your journey to create a better, brighter future.

Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

Approach to Sustainable Solution Engineering

How do we create the “most sustainable” label for a brand?

Let’s Explore.

1 2

Click to View MCC’s CARE Portfolio

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Introduction Technology

Where do you want to market your product?

Location matters when it comes to regulations, recycling, and supply chain security.

What is the container type and material?

Your label will need to be compatible with the container, and certain combinations are more recyclable than others, for example.

What is your current label technology?

Whether you stick with your existing technology (i.e. pressure sensitive) or you’re considering a switch, it’s important to understand the implications here.

What are your sustainability goals?

What matters to you overall? Is it improving recyclability?

Reusability? Overall carbon footprint reduction?

AB InBev + MCC: Partnering with Purpose Innovations

Sustainability

About MCC Your Dedicated MCC Team

Global Sustainability Team Timeline & Milestones

Sustainability Leadership Team

Adoption for all Member States July 2024

DfR & eco-modulation guidelines

Meet recycling at scale targets

2027

2035

Recycling score ≥ C

Nov 2022

Nov 2023

2025

2030

Publication of PPWR proposal shared with Member States

First voting

Country recycling targets:

All packaging must be DfR Recycling score ≥ D

All packaging: 65% Plastic packaging: 50%

Packaging and Packaging Waste Regulation (PPWR)

Packaging reduce to the absolute minimum PCR contain target Country recycling targets:

Dates are based on our understanding of the current proposal and are subject to change

All packaging: 70% Plastic packaging: 55%

dependent on the publication dates of the

Dr. Stijn Billiet VP Global Sustainability

GLOBAL

delegated acts.

For more information or additional guidance, please contact sustainability@mcclabel.com

PUBLISHED JAN 05 2024 Packaging and Packaging Waste Regulation is a publication from MCC. DISCLAIMER: The proposed regulation (22/11/2023) is a draft. This presentation is based on our current understanding of the proposed regulation. It may change throughout the legislative process.

REGIONAL Phil Martinez

Sustainability Manager Americas

Introduction Technology

Blanca Brevia

Sustainability Manager EMEA

Devaki Rajendran Sustainability Manager APAC

Our local sustainability teams are focused on the requirements and regulations for their regions. They have in depth knowledge of policies affecting the label industry such as PPWR and EPR.

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

Sustainable Solutions Enable Reusability Pressure sensitive “wash off” labels for returnable bottles.

Inclusiveness Facilitating a more inclusive society through innovative labels.

ThermoWASH™ Wash-away PSL allows glass bottles to be reused

DuraSculpt™ Tactile labels to help the blind and visually impaired

Bringing sustainable products to market The CARE Collection™ is our family of sustainable label solutions. Our comprehensive and growing product line offers various substrate options for every type of container, and can assist with an array of sustainable goals.

Lowering Impact We offer unique material choices that reduce the environmental impact of packaging.

LinerlessLABEL™ Eliminates release liners and maximizes label roll efficiency

Labels that enhance the recyclability of the product packaging.

recycLABEL™ Shrink Sleeve

recycLABEL™ Stretch Sleeve Compatible with the local PET recycling system

Technology

Face stock laminated onto a recyclable liner of choice for an overall reduction in packaging footprint

reseaLABEL™ Resealable label solution for HDPE pouches

Enable Recycling

Compatible with the local PET recycling system

Introduction

enviroLABEL™

AB InBev + MCC: Partnering with Purpose Innovations

Sustainability

recycLABEL™ PSL

Complete removal from the PET bottle with no contamination of the flakes

NextCycle IML™ Proprietary IML technology facilitating the mechanical recycling of the packaging, enabling high-purity recycled polypropylene

recycLABEL™ Roll Fed Globally recognized label construction

SealPPeel™

Polypropylene die-cut lidding as an alternative to aluminium lidding, making the packaging fully recyclable

About MCC Your Dedicated MCC Team

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YOUR MCC TEAM Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

Benefits of a global network

Commitment to AB InBev and understanding the requirements of your value chain

Key Account Management locally and Globally dedicated to AB InBev

100 plants around the world • Capability to serve AB InBev brands consistantly throughout the world • Commitment to develop and grow with AB InBev

Global sourcing and qualification of (new) materials, including OptiCoat™

Introduction Technology

Expertise and understanding in what sustainability can be in practice, in all markets

Global and regional innovation excellence to support AB InBev

AB InBev + MCC: Partnering with Purpose Innovations

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About MCC Your Dedicated MCC Team

MCC AB InBev Dedicated Team

Innovation/ NPD Operationl Leadership

Sustainability

• Global Key Account Manager to drive relationship with AB InBev in all regions

• MCC Key Account Manager working for AB InBev in EMEA region building stronger relationships

Andrew Dixon

S&OP Demand Planning

Research & Development

(Global Key Account Manager)

• Sector Leadership – Food & Beverage • Industry leading Sustainability and Innovation Teams always targeting the perfect solution to AB InBev

• Vertical Integration team focusing on maximizing OEE

Graphics Optimization & Rapid Prototyping

Marc Scherer

(Key Account Manager, Europe) & Customer Service Specialists

and value for AB InBev, including price change transparency for AB InBev

Business Units & Local Expertise/ Functions

Marketing

• Committed Application Experts collaborating with

industry leaders to ensure successful qualification of awarded volumes

Commercial/ Pricing

Application Experts

Procurement

Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

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Material Experts Vertical Integration

About MCC Your Dedicated MCC Team

Exceptional service from concept to commercialization

Partnering with MCC means access to a range of services that go above and beyond industry standards to optimize your label, and the process.

Discovery

Research & Development

Design Intent

Demand Planning

Quality Control

Ongoing support

We take it a step further with in-depth efforts like goal mapping.

We provide specialized expertise in material sourcing, testing, and qualifying that truly moves the needle.

Leverage our graphics optimization and rapid prototyping capabilities.

Take advantage of better supply chain security and vendor managed inventory.

Our expert pre-press production team ensures every label we produce meets the highest standards.

Get hands-on technical field support as well as open invitations for strategy and training sessions at our facilities.

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About MCC Your Dedicated MCC Team

Value-added services come standard with MCC Demand Planning Our Demand Planning Team is dedicated to optimizing inventory levels, production schedules, and resource allocation to meet your needs efficiently.

Electronic Data Interchange (EDI) An enterprise integration platform that directly connects MCC systems with customer’s systems to streamline processes and strengthen relationships.

Introduction Technology

Rapid Prototyping Rapid prototyping is an imaging and converting technology that produces packaging prototypes and small-scale sales samples, providing customers with a good indication of how design elements of a concept will appear prior to production.

Equipment Solutions We engineer and design label application systems to handle your most demanding label challenges and maximize your productivity.

Graphics Optimization A technically trained team that links decorating options with your design objectives during the pre-press/pre-production process.

Technical Field Support Our Technical Service Team leverages application expertise on various equipment and label types to support your overall packaging process.

AB InBev + MCC: Partnering with Purpose Innovations

Here are some areas where we go above and beyond.

Sustainability

Vendor Managed Inventory (VMI) VMI is a vendor managed inventory model that incorporates both customer and supplier information about inventory levels and product forecasts to create order recommendations.

Educational Tools & Resources A range of MCC-produced content, events, and initiatives designed to share insights around sustainability, label innovations, general capabilities, label production training, and other topics of interest for our customers.

About MCC Your Dedicated MCC Team

Building Together “It is easy to say we manufacture labels, but it’s truly much more than that. It’s empowering consumer decisions and igniting their emotional connections to their most beloved AB InBev brands.

Billions of connections on any given day.

Take anywhere in the world, at any time, consumers are buying labeled brands. We are thrilled to have the opportunity to be a preferred global strategic solution provider helping AB InBev be the front-runner while deeply connecting your brands with your current and future consumers.”

Hassan Rmaile, CEO

Introduction Technology

AB InBev + MCC: Partnering with Purpose Innovations

Sustainability

About MCC Your Dedicated MCC Team

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THANK YOU