Ready, Set, Shine
Elevating the Customer Experience with Metallic Embellishments
In today’s highly competitive market, standing out is crucial for brand success. Adding embellishments to your label can significantly enhance the visual appeal and sustainability of a product, making it more attractive to customers while being a cost-effective option.
Choosing the right embellishment for your product requires thoughtful consideration. There are several options – along with their benefits – to explore. Our team is here to guide you in making the best decision for your needs.
Contact us to discover how MCC can help your label shine!
Research has shown that CPG packaging donning metallic foil rates more than in terms of perceived quality, appeal, value, and brand awareness.*
80% higher than non-foil packaging
* Perception Research Services. Foil Stamping Strengthens Brand Identity.
FOIL
A specialized printing process that uses heat and pressure to apply metallic or pigmented paper to the surface of a label.
How it Works
Popular choice among beverage brands to highlight logos, imagery and brand name.
WHY CHOOSE FOIL
Standout Features
• Customizable in various colors, finishes and textures, including metallic shades like gold, silver and copper, as well as holographic and matte options
• Reflects light, adding depth and a tactile feel to the label
A proprietary range of gravure inks with customizable sheen, patterns, colors and effects.
How it Works
Adds premiumization to labels with custom colors in silver, gold, metallic, pearl, iridescent and more.
WHY CHOOSE NOVA™
Standout Features
• Brilliant reflectance to rival foils, even on shrink sleeves
• Wide range of gloss effects compared to ink/substrate
A high quality reflective metallic pigment that offers customizable sheen, patterns and tactile 3D effects.
How it Works
Delivers a multi-directional reflectance that mimics foil.
BRONZING
A method of embellishing the surface of a label with a distinctive metallic, burnished image.
How it Works
An adhesive ink is applied as an image and then reflective bronzing powder is dusted over the entire surface, with excess powder able to be saved for another use.
WHY CHOOSE ENVIROMETAL™
Standout Features
• Creates customized 3D tactile effects, comparable to embossed foil, and without finishing tools
• Offers a range of customized colors in metallic
WHY CHOOSE BRONZING
Standout Features
• Gives labels a rich, tactile quality that feels as premium as it looks
• The metallic sheen and textured finish create an enhanced sensory experience
Innovative Freedom
• The foil layer adds a level of protection against moisture, abrasion, and fading, making it suitable for products that require sturdy, long-lasting packaging
Eco-Friendly Focus
• Foil embellishments do not impact sortation
• Foil is fully compostable and can be broken down, leaving minimal to no residue behind
Innovative Freedom
• Alternative supply available even during sourcing challenges
Innovative Freedom
• Creates differentiated labels that are tough to duplicate
Eco-Friendly Focus
• Printed NOVA™ inks do not impact sortation
• Has the potential to reduce waste over metallic substrates, foils and other inks
Eco-Friendly Focus
• Printed EnviroMetal™ inks do not impact sortation
• Water-based ink formulated for less solvent usages
Innovative Freedom
• A final varnish coating can be applied to the bronzed area to enhance scuff resistance, ensuring pristine appearance throughout the lifecycle of the product
Eco-Friendly Focus
• Bronzing embellishments do not impact sortation
• Metallic powder is applied only where needed and is reusable in the process
