Unilever_master presentation 110425

Welcome to Packaging College!

November 4, 2025

MCC Guest Wi-Fi Network: MCCPub

Agenda Time

Topic

Presenter

10:00-10:25am

Introductions & MCC Overview

Steve Whitaker

10:25-10:30am

Safety

Ed Packer

10:30am12:15pm

Operations Tour -

Early Engagement, pre-press & graphics optimization Print technologies overview

Jay Soucy & Jason Doern

12:15-1:00pm

Working Lunch – Labels 101

1:00-1:10pm

Break

1:10-1:45pm

Innovations

Jason Doern

1:45-2:00pm

RFID & Smart Packaging Solutions

Dave Canaris

2:00-2:30pm

Q&A and Adjourn

Lori Burke & Beth Fahs

Damon Lloyd & Zach Witwer

Leave today with IDEAS Your objective is to learn & our objective is to plant seeds for creativity!

01

Print Technologies Each technology is different, and each has unique capabilities. Pay close attention to their differences.

02

Label Solutions Our label technology offers different solutions depending on the objective for your container, product, aesthetics and consumer engagement.

03

Get Creative We’ll share embellishments, functionality, and creative thought-starters – capture them for your next product brainstorm.

Prepare for Creative Launch

MCC Overview Steve Whitaker Executive VP of Sales

MCC at a glance Today, MCC is proud to be the largest premium label provider and one of the most award-winning label printers in the world.

Established in 1916 $3.2 billion in revenue Headquartered in Atlanta, GA, USA

12,000+ global employees

100+ plants 25+ countries and 6 continents

Servicing UL Across US and LATAM • Batavia, OH • Lafayette Hill, PA • Scottsburg, IN • Rochester, NY • Guadalajara, Mexico • Montreal, Canada

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Pressure Sensitive

The right label application no matter which product.

MCC offers an array of label solutions with distinct features and benefits.

MCC OptiCoat - vertically integrated coating and adhesive solutions.

Laminations and varnishes can protect against product chemicals and moisture

Shrink Sleeves 360° coverage for maximum branding and unique container contours and tamper protection

Cut & Stack A cost-effective and versatile wrap or spotapplied label available in paper or film

In-Mold Labeling Highly durable, direct-decorated looking labels

Booklets / Multi-Ply Add regulatory requirements, instructions, multiple languages and more onto your product

Heat Transfer Direct-decorated look with late-stage application or flexibility and durability

Additional Label Technologies: Roll-Fed · Folding Cartons · Stretch Sleeves

One partner, five print technologies.

With our complete range of print technologies, MCC can help you achieve all packaging goals and support any product launch.

We can also accommodate quantities ranging from small promotional runs to large-volume production of flagship products.

Flexographic

Rotogravure

Lithography

Digital

Rotary screen

Compatible with many label upgrades

High quality and economical choice for long runs

Incredible versatility and excellent quality

Near-perfect registration and exciting personalization opportunities

Specializes in tactile and high-opacity ink on a variety of substrates

Going beyond standard labels.

We make it easy to improve the appearance or function of your label with a wide selection of enhancements.

Embellishments

Games & Promotions

Smart Labels & RFID

Explore decorative capabilities to set your label apart

Incorporate interactive labels to drive consumer engagement

Offer interactive technology and track-and-trace capabilities

Functional Labels

Individualization

Sustainable Constructions

Add functionality and value, such as extended content, smart tops, and more

Include unique graphics or variable data printing

Reduce material usage and improve recyclability (PET and glass)

Strategic growth for a vibrant future.

Since its inception in 1916, MCC has continuously added new print technologies and innovations that have augmented our ability to serve customers.

In recent years, we have exponentially grown our global footprint and capabilities through strategic mergers and acquisitions.

OCTOBER 2017

JULY 2021

NOVEMBER 2021

OCTOBER 2022

APRIL 2023

OCTOBER 2024

MCC acquires Constantia Labels to leverage their European operational footprint and assets.

MCC is acquired by Clayton, Dubilier & Rice, a private investment firm with a 40-year track record in strengthening and growing industrial enterprises.

MCC merges with the Fort Dearborn Company to offer a diverse portfolio of technologies, geographic markets, and customers.

The acquisition of Flexcoat Autoadesivos S.A. expands MCC’s label and lamination offerings in South America.

Acquiring Korsini out of Turkey strengthens MCC’s presence in the In-Mold Label (IML) market.

MCC acquires Starport Technologies, a leading provider of smart label and RFID solutions, strengthening MCC’s RFID capabilities.

JULY 2019

OCTOBER 2021

DECEMBER 2021

DECEMBER 2022

OCTOBER 2023

DECEMBER 2024

A merge with WS Packaging allows MCC to present an even more comprehensive suite of label solutions.

MCC enhances its presence in Australia and New Zealand by acquiring Hexagon Label Group.

MCC bolsters its footprint in Europe and Thailand by acquiring seven facilities from Skanem Group.

MCC acquires LUX Global Label to grow our home and personal care, and pharmaceutical markets.

MCC acquires Greece-based Karydakis to complement its IML porfolio in Europe, Middle East, and Africa.

MCC acquires Mexicanbased Eximpro, a premier manufacturer and printer of shrink sleeves.

Confidential to Multi-Color Corporation

Plant Tour Pre-Press, GO, Press Technologies

Here at MCC, YOUR Safety is Our #1 Priority At MCC, we believe in Safety first.

During you visit we need to ensure your personal Safety.

Please follow our rules as outlined and stay with your host.

Alarms: • In case of fire: Evacuate the building.

• In case of severe weather: Shelter in place.

PPE: Personal Protective Equipment, Safety glasses and Steel Toe Shoes are required.

Stay alert for fork-lift.

Be aware of your surroundings and help us to ensure that your experience in our facility is nothing but positive.

Emergency Action Plan (EAP) Lafayette Hill Rally Point Locations Rally Point C Front side of Building near the Light Post at Driveway Exit

First Shift 6am to 2pm

After 2pm: All Employees including Visitors & Contractors, Report to Rally Point B

Break 11:45-12:15PM

Labels 101 Zach Witwer

Damon Lloyd

Technical Manager, PSL

Project Leader, PSL

Consumer impressions are fast & visual

90

Seconds From initial interaction to product decision[1]

0.1 seconds

55% Of first impressions are visual[2]

[1] Singh, S. (2006), "Impact of color on marketing", Management Decision, Vol. 44 No. 6, pp. 783-789.

[2] US Chamber of Commerce (2016) [3] Willis, J. & Todorov, A (2006) “First Impressions: Making up your mind after a 100-Ms exposure to a face. Assoc for Psychological Science Vol17, Issue 7 July 2006

to make a first impression[3]

Pressure Sensitive (It’s not a “sticker”)

What is a Pressure Sensitive Label?

A multi-layered construction

Topcoat Inks - Graphics Face Stock PS Adhesive Release Coating Release Liner

Why Choose Pressure Sensitive?

A versatile choice to differentiate brands.

•

Customizable, highly versatile across markets, print technologies & ink systems

•

Compatible with a wide range of container and packaging materials

•

Permanent, removable and repositionable options

•

Easy application technique

•

Late-stage differentiation

•

On-pack Games/Rewards

•

Replace Cut & stack

•

PS applicator systems available if needed

Attracting the Consumer Customers that pick up a product are more likely to place in their cart than return to shelf!

ENGAGING CONSUMERS THROUGH THEIR SENSES • • • •

Matte/gloss Combination Soft touch High build

• • • •

Scratch and sniff Printed scents Rotary embossed Soft-touch coating

INTERACTING WITH CONSUMERS

On-Pack Promotions Instant coupons, extended content, hang tags

In-Pack Promotions • • • • • •

Unique substrates Wood Felt Leather Metallized Soft touch

Overwrapped inserts (direct food contact)

Near-Pack Promotions Buck slips, coupons, takeone pads, scratch off

INTRODUCING: A vertically-integrated, fully customizable coating solution for Pressure Sensitive materials used to provide optimal outcomes for both the customer and MCC.

MCC OptiCoat Compatible film materials:

Clear

White

Production locations:

Competitive advantages:

1. Elkton, Kentucky 2. Heiligenstadt, Germany 3. Sao Paulo, Brazil

Sustainability

2

1

Metallized

3 Paper

Supply Chain Security Performance

PCR Content

Cost Control

Shrink Sleeve Label

What is a Shrink Sleeve Label?

A polymeric film that shrinks to the contours of the container when heat is applied

cPET

Film choice is impacted by choice of container.

We can help you choose well.

PETg Polyolefin OPS

PVC

Why Choose a Shrink Sleeve?

• Contoured fit that maximizes graphic real estate.

•

Allows for 360-degree decoration

•

Contour fitting to various container shapes

•

Scuff resistant with reverse printed graphics

•

Promotional tool

•

Embellish with metallics, specialty inks, thermochromic, scratch & smell

•

Decorate empty or filled containers

•

Protect product inside the container i.e. light blocking

•

Combine label & tamper evident features

•

Hold multi-packs together

Attracting the Consumer Customers that pick up a product are more likely to place in their cart than return to shelf!

ENGAGING CONSUMERS THROUGH THEIR SENSES

INTERACTING WITH CONSUMERS Utilize the caps

• •

• •

Embossing with raised emblems Create textured patterns and grip

Proprietary inks that maintain brilliance of foil at high shrink Cold foil in low shrink areas with stable backing

Add graphics or marketing message with unique label + high torque adhesive (patented)

Protecting consumers Tamper bands help to protect contents and add billboard space

Easier recycling Support sustainability and engage consumers with perforated zippers

In-Mold Labels

What is an In-Mold Label?

Label construction Topcoat Printed ink Substrate (Special Bond Layer, B-IML)

Blow mold labels • Applied during extrusion blow molding process • Typically used for narrow opening containers • HDPE most dominant, but PP and other plastics exist

Injection mold labels

• Decoration takes place in the mold • IML labels for front and back are inserted into the mold • Molten polymer fuses with the in-mold label • The result is a decorated container produced in one step

• Applied during injection molding process • Wide opening containers i.e. cups, tubs, pails, lids • Used for parts, multi-paneled applications, and functioning closures • Mono-material PP dominant, but PE can be found • Adhesive free, best-in-class recyclability preferred tech

Why IML? Maximum Print Quality Offset printing delivers high-resolution images, allowing for decoration of all container sides with a single label.

Strong and Hygienic In-mold labels withstand humidity and temperature changes, making them ideal for plastic containers used for frozen and refrigerated items. They are also scratch-resistant, unbreakable, and wrinkle-free.

Shorter Production Time and Lower Total Costs The in-mold labeling process combines production and decoration in one step, eliminating the need for storage of blank containers and reducing associated costs.

Environmentally-Friendly, Mono-Material In-mold labeling is eco-friendly, as both the packaging and label are made of the same recyclable material.

Variety of Look & Feel Options A wide array of materials, inks, and lacquers can be used to enhance the same plastic packaging, helping to distinguish your product on shelves.

Quick Design Changeovers Switching label designs is efficient with IML automation, resulting in minimal production loss during new design startups.

Premiumization with IML-Portfolio DoubleSided Metallic IML

IML

Variable Data

Matte & UltraGLoss IML

HighGloss IML

SuperClear IML

Cut & Stack Labels

Cut & Stack Labels BENEFITS  Most economical label type  Standard labels and premium labels for enhanced shelf appeal  Variety of print options available  Multiple materials available including paper and film Wraparound

Spot

Promotional

 Large installed high speed labeling equipment base  No liner waste after labeling

Substrates

• C1S & C2S Papers – Coated One Side or Two Sides • Wet Strength C1S Papers • Metalized Papers – above grades with metalized surface • Synthetic – white, clear and metalized • Specialty Papers – textured, uncoated offset, holographic • Oil & Grease Resistant (OGR) Paper • 2 Ply Laminants – paper/paper or paper/poly, film/film

Other Label Types • • • • •

Stretch Sleeve Roll-fed Folding Cartons Rigid Reseal Heat Transfer

Labels 101 Summary: Label Types and Print Technologies

MCC Print Capabilities Cut & Stack Heat Transfer In-Mold Pressure Sensitive Shrink Sleeve

Digital

Flexo

Litho

Gravure

Converting Options Die-Cutting Standard Straight Cutting (square) Specialty Die Cutting (shapes)

Embossing The creation of a three-dimensional design on the label substrate; heat and pressure reshapes the substrate’s surface to create the design

Foil Stamping Stamping is a process in which a hot or cold stamping die is forced down against the substrate with a marking foil sandwiched in between The area where the die meets the paper is where the foil is left behind

Enhancements  Backside printing  Embossing  Glow-in-the-dark  Thermochromic  Holographic  Matte & gloss  Pearlescent  Soft touch  Stamping  Tactile

Promotional Labels Peel-N-Reseal / Peel-N-Reveal • 2-ply cut & stack label solution offering additional label space • Ideal for coupons, promotions, recipes, etc.

Perforated Coupon • Integrated into the label • Ideal for coupons, promotions, etc

Break

Sustainability & Innovation Jason Doern R&D and Innovation Director

Innovation priorities

Our structured approach to help solve our industry’s biggest challenges.

Sustainability

Premiumization

Functionality

For every label component, we look to: 1) reduce impact, 2) enable recycling, and 3) support reuse.

Standing out in a crowded market is an ongoing challenge. Our range of innovative embellishment options is poised to give your brand the look it deserves.

From increasing a label’s ability to withstand harsh conditions to maintain product’s freshness – these innovations check the boxes for form and function.

Over 70% of MCC’s innovation pipeline is linked to sustainability.

Building the future of labels INKpression

recycLABEL

A pressure sensitive label that creates a label-less look

In-Mold Labels

Solutions that improve recyclability, including functional enhancements such as light-blocking

NOVA

Inks

A range of gravure inks with customizable sheen, patterns, colors & effects

Enhancements in the IML space with NextCycle IML, SealPPeel, and Molded Fiber Labeling

Smart Packaging Premium solutions and technology to support serialization and RFID

108

Premiumization Attracting consumers

R&D Press Capabilities Nilpeter FA 17 •

• Press designed specifically for trialing innovation, new projects, and complex constructions • Trials on the R&D press are constructed to be repeatable by our standard production presses

10 color press

-

Two unwind/rewind towers

•

2 Flexo, 1 Gravure, 4 Flexo,

-

Tower unwind w/closed loop tension

1 Gravure, 2 Flexo

-

Two Lamination nips

Ability to reinsert web for

-

Turn bar

second pass

-

Rail mounted Telstar Hot foil/Die

•

•

Ink curing options •

Hot air for Solvent and

Unit -

Aqueous inks •

UV and LED

-

Two RSI Screen Units

-

Cold foil equipment

Digital Print Bar (Color may be changed within 30 minutes)

-

BST vision inspection system

110

Premiumization

Premiumization Resin / High Build

Glitter

Lenticular Brand impact increases by

30% Molten Foil

DuraSculpt

If more than one sense is engaged

Soft Touch And by

70% Statistic credit: Cathy Barnes, director of Faraday Centre for Retail Excellence

If 3 or more senses are engaged

NOVA

Metallic Inks

Custom effects for stand-out shelf appeal • Nova

is a proprietary formulated range of metallic inks that offer spectacular decorative solutions for labeling

• Exhibits very high reflectance rivaling foil​ • Can be blended with carefully selected transparent bases to create brilliant gold & custom metallic effects​

• Brilliant & cost effective; it can also be blended with transparent colors to create gold & custom metallic colored effects​ Americas Production Lafayette Hill, PA, USA Batavia, OH, USA Scottsburg, IN, USA Guadalajara, Mexico Sao Paulo, Brazil* EMEA Production Heiligenstadt, Germany Cwmbran, UK Paarl, South Africa* APAC Production Kuala Lumpur, Malaysia * Production site in development

112

NOVA

Effect Options

Premium Effects & Patterns

Full Spectrum of Shine

NOVA

Pearlescent Inks

Nova Pearlescent Inks create lustrous effects that retain hue regardless of viewing angle. It can be used in three principal ways:

• Clean pearl white effect ideal for personal care brands • Ideal for creating brand identity across HPC brands in two forms:

• Spectacular spot colors • Transparent colors plus white • Nova

pearlescent white can be used to enhance graphic images to provide dimension & highlight Americas Production Lafayette Hill, PA, USA Batavia, OH, USA Scottsburg, IN, USA Guadalajara, Mexico Sao Paulo, Brazil* EMEA Production Heiligenstadt, Germany Cwmbran, UK Paarl, South Africa* APAC Production Kuala Lumpur, Malaysia * Production site in development

114

IN DEVELOPMENT

The INKpression

Label

A pressure sensitive style label that creates a label-less look Premium Appearance • Thin application of ink and coating for a premium direct decorated look • Embellishment options include tactile, metallic, and soft touch • Capability for unique die-cuts and cut-outs Efficient Application • Reduces inventory of pre-printed containers • Easily applied with existing PS equipment • Minimizes potential wrinkling, darting, and peeling • High speed application

Supports ESG goals • Eliminates plastic facestock • Reduced carbon footprint by ~60% vs. standard PSL • Pairs with NOVA gravure metallic & specialty ink for added embellishments Future opportunities with Unilever: Current direct decorated products that would benefit from just-in-time labelling but retaining premium aesthetic. Elevating existing PSL to direct decorated look.

115

6

Full Body Decoration A proprietary label technology engineered to deliver seamless, 360° labeling for cylindrical containers

What is it?

A high-performance label construction designed to:

- Wrap smoothly around tubes, jars, and contoured forms, eliminating wrinkles and puckering over shoulders and curves - Supports a wide range of premium embellishments, including metallic, pearlescent, iridescent effects, and tactile finishes - Ideal for beauty, wellness, and home fragrance categories to enhance strong shelf impact

Key Benefits

- Reduces inventory by eliminating the need for predecorated tubes or jars - High quality, premium look & feel - Fixes common challenges seen with PS labels - Cost-effective alternative to direct decor

Advantages of Full Body Decoration Flexibility and Versatility • 360-degree graphic canvas • Faster speed to market for promotions and campaigns • Bundling options for multiple products and promos • Tactile and visual embellishments not possible with direct decoration • Digital print technology for personalization and customization

Improved Supply Chain Efficiency Reductions in: • • • •

Inventory from pre-decorated cans Obsolescence waste MOQ’s Lead times

SSL

PSL

C&S Development Status:

Tactile Effects: High Build Coatings, Specialty Substrates

Commercial

Add a third dimension to your label with the use of tactile high-build screen inks and coatings.

Textured substrates can enhance a tactile interaction with the consumer • • • • • •

Wood veneer Metallized Linen Houndstooth Felt Faux Leather NOTE: images are digitally enhanced to demonstrate effects

Cast and Cure Description Want the look of a hologram or subtle texture without breaking the bank? Our Cast and Cure process offers countless holographic or textural patterns in line.

Key features Product identification Entry-level security measures Value-engineering

Scented Ink Scented inks and coatings can be applied to specific graphic areas on the label.

Imagine these labels smelled as good as they look!

Scratch to smell – The coatings can be activated through touch and can be reactivated hundreds of times.

Key features

•

Leaves an enduring impact on your consumer. ‘Try’ the product’s scent before buying

•

Encourages consumers to pick up your packaging at shelf, which leads to placing the item in their cart

•

Available in a wide variety of colors and fragrances

120

Premiumization

Resin Labels

Ultra-high tactile coating produced using patented process to deliver 3D, raised labels in roll format.

Options & variations: 1.

Seals

2.

Ribbons

3.

Full resin labels

4.

Partial resin labels

5.

Separated letters

6.

Transparent

1

2

3

4

5

6

Key benefits: •

Premiumization: Stand out on shelf with visual and tactile appeal

•

Sustainability: Resin labels are compatible with the glass recycling process Success Story with Inter Parfums, Inc.

Sustainability RESEARCH FOCUS

Evaluating fiber-based alternatives to plastic

Molded Fiber Labels: sustainable paper labels for wet or dry fiber molded packaging

In action: Durable fusion and recyclability.

•

High resolution print quality

•

Coating designed for optimal adhesion

•

Glue-free for recycle/compost compatibility

•

Pre-cut labels provide waste-free decoration

Flexible IML application fully

recyclable label

Improved

quality

RFID and Smart Packaging Dave Canaris Sr. Business Development Manager, Smart Packaging Solutions

Leveraging Packaging in a Connected World • By connecting the package, we can enhance the value of the product • We can make it easier to locate, more trustworthy, understandable, and more relatable • In some cases, we can even enhance its functions

RFID in Retail

Stages of an RFID Mandate 1. Laughter – typically the first reaction.....We gotta do what!?

2. Anger – depending on the department and stake holders, frustration ensues trying to understand how, where and why this is required.

3. Negotiation – once you've come to terms with the requirement, negotiation stage is next. Depending on the circumstances, negotiating certain SKUs or none of the SKUs should be required to add RFID. 4. Anger – your negotiation has failed to convince the retailer of why your products are not applicable, and anger settles in again.

5. Acceptance – you have now come to terms with what is being asked of you, with the help of your support team at MCC. WE ARE READY TO DISCUSS – DON'T WAIT FOR THE MANDATE

Exceptional service from mandate to approval.

Discovery

Review

Identify which of your products are in scope by department

MCC will review Walmart playbook with you to determine next steps

Partnering with MCC means access to a range of services that go above and beyond industry standards to optimize your label and help navigate the process.

Design intent

Build & Testing

Project Support

Ongoing support

Our RFID team will work with you to identify which approved inlay is best for your needs

We can get creative with tag testing and placement to ensure it will meet Walmart’s requirements.

An MCC Project Manager will coordinate the finished label/tag spec through all stages

MCC will produce needed samples and handle the approval submissions.

Functionality and Smart Packaging Connecting consumers

Project Sunrise 2027: A New Dimension of Barcodes for Retail The retail industry has set a date to make the transition to accepting 2D barcodes at point-of-sale (POS)—referred to as Sunrise 2027, led by the GS1 Global Standards.

UPC codes have existed for the last 50 years and are limited to price lookup. Through Project Sunrise 2027, GS1 US® is helping both supply- and demand-side organizations and solution providers get started with a migration path toward the “new dimension” of barcodes.

Current

Future

The information carried by 2D barcodes can also help enable: •

Improved inventory management

•

Enhanced recall readiness

•

Greater sustainability and ethical sourcing practices

•

Better traceability throughout supply chains

•

Better product authentication

Hybrid

Functionality

RESEARCH FOCUS

Helping brands build consumer connections

RFID & other Smart Labeling technologies: to enhance business performance

In action.

Connect products and customers everywhere

ENGAGETM: Automate customer loyalty with serialization

•

RFID improves tracking, anti-counterfeiting, inventory management & more

•

ENGAGETM customers with loyalty programs, rewards or coupons & understand preferences

easy access

•

SECURETM for brand protection and product authentication throughout chain of custody

to rewards

•

TRACKTM for visibility into supply chain, inventory levels and shipping info in real-time

•

Access to data to improve productivity, operational efficiency and reduce labor costs

enhanced engagement & brand awareness

increase in loyalty program followers

Functionality

Smart Packaging

Machine Readable • 1D Barcodes • 2D Barcodes Serialized or Non-Serialized

Radio Frequency (RF) • EAS • RFID • NFC

Image Recognition • Augmented Reality • Digital Watermarks

Anti-Counterfeit: Secure Labels for Consumer Protection $2 trillion worth of counterfeit products are sold online each year* Brand Manufacturers access the SECURE dashboard for critical information including: 

Detect false authentication attempts



Track diverted, duplicate, or fake products



Aid in identifying unauthorized resellers



Assist in fraud tracking and reporting to authorities



Enhance brand reputation and consumer credibility



Prevent financial loss and enable asset recovery

*source: https://www.cbsnews.com/news/ai-counterfeit-detection-amazon/ MCC_Smart_Packaging.pptx

Digital Watermark

Serialized and Variable QR

Amazon Transparency

Covert invisible watermark can be scanned to reveal information

Overt QR code on the packaging scannable by smartphone

Amazon’s authentication program utilizing variable codes

10

?

Questions

10

Labeled with Knowledge Thank you!

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