3 minute read
7 Ways to Stand Out on the Shelf
Let’s get creative for the final stop in our label journey. How do your labels stand out in a space dominated by brand loyalty? One way to catch the consumers eye is to incorporate premium label embellishments to your packaging. Our label experts have identified seven ways to help your brand stand out! Here are some options available to you for your next product launch. As mentioned in the Expert Roundtable, you could incorporate one of these embellishment options to start a multi teared approach for your consumer.
1
Cold foil
Cold foil helps you stand out from your competition, emphasize a certain element on your label, get noticed on shelf, and add an element of luxury to your label.
Idea for your package
Wheel Cleaner – use cold foil to achieve a premium look.
2 Shrink Sleeve
The best label solution to attract new consumers because of the 360-degree printable label area and the multiple label innovations that you can add to it. Use all the label billboard space to create a package that stops consumers in the aisle.
Idea for your package
Car Polish – showcase your beautiful graphics and text on the whole package.
4 High Gloss
Give your label color contrast with high gloss. When the light hits the gloss, the shine from your product will stand out among the others on the shelf.
Idea for your package
Car Dashboard Wipes – highlight the dashboard to show consumers how shiny it can get.
3 Metallic inks
Metallic inks can create a premium design, while adding an extra shimmer to your label to attracts buyers to purchase your product! Available in a wide variety of colors.
Idea for your package
Paint pail – add metallic inks on the package to provide a ‘pop’.
5 High Build
Your label should not only be seen, but also felt. Incorporate the use of tactile varnishes to add another layer of interest to help showcase shelf differentiation.
Idea for your package
Waterproofing Wood Stain – highlight the rain droplets to create an added dimension to your label.
6 Resin label
A wax seal that can be produced in different sizes, colors and formats. Add an undeniable look of luxury to your packaging, let your imagination run wild. Help get your product out there on the store shelves.
Idea for your package
1 Quart of Oil – limited edition promotional item only available during event.
7 Matte IML & UltraGloss IML
Combine both these innovations to elevate the look and feel of your packaging. Give your packaging a matte, natural look with a high-gloss finish.
Idea for your package
Wood Stain – emphasize one area of your package to stimulate consumer interest.
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