VISIT US AT CIFF
5–7 August
Soyaconcept
C1-106
Wasabiconcept
C1-108
Leveté Room
C2-046
Showroom
B3-201 & B3-202
We’re proud to present the Spring 26 collections from all our brands. Stop by, explore the news – and let’s talk.
Soya Group is a Danish fashion house with over 20 years of experience and a strong presence across Europe. Rooted in Scandinavian design, we unite three brands under one mission: creating fashion for real women and real lives.
Fashion that feels right – today and tomorrow.
Combining minimalist designs with high-quality craftsmanship, our collection features a blend of both male and female clothing that embodies the beauty of simplicity and functionality. From e ortless silhouettes to timeless basics, each piece is thoughtfully curated to complement your wardrobe essentials
FLOTTE/STILFULDE KJOLER OG TOPPE TIL FANTASTISKE PRISER. 4 GANGE OM ÅRET ANGOOR.DE
MARKEDETS BEDSTE BUKSER. 4 X ÅRLIGT, STR. 32-46 CAMBIO.DE
ITALIENSK STRIK NÅR DET ER BEDST, OGSÅ PRISMÆSSIGT AROVESCIO.COM
INNOVATIVT OG SPÆNDENDE, VENDBART OUTERWEAR BEAUMONT-AMSTERDAM.COM
ANDERLEDES MIX OG MATCH, MED TILPASSET STRIK, GODE PRISER CATNOIR.DE
COPENHAGEN 3-7 AUG
FANTASTISKE TØRKLÆDER MED OG UDEN PELSDETALJER MALA-ALISHA.COM
BLUSER/KJOLER OG TOPPE I FANTASTISK KVALITET MILL-ONE.EU
COPENHAGEN FASHION WEEK NEW SHOWROOM DAMPFÆRGEVEJ 6 · 2100
OSLO 10-12 AUG OSLO FASHION WEEK SHOWROOM ØVRE SLOTTSGATE 5 0157
STOCKHOLM 13-14 AUG STOCKHOLM FASHION WEEK RADISSON BLU WATERFRONT VED CENTRALEN/SPOR 19
HELSINKI 15-16 AUG HELSINKI FASHION WEEK HOTEL ST. GEORGE YRJØNKATU 13C 00120
OSLO 17-22 AUG OSLO FASHION WEEK SHOWROOM ØVRE SLOTTSGATE 5 0157
CIFF Village, Bella Center
Showroom B0-212 4.-7. august 2025
Stockholm Fashion District
Showroom 802 11.-15. august 2025
TINA CHRISTENSEN, TC-FASHION
Agent in Denmark, Iceland & Sweden / +45 5190 1660 / tina@tc-fashion.dk
Du sidder lige nu med den helt nye udgave af NU i hænderne, og du kan glæde dig til masser af inspiration forud for sæsonens indkøb og messebesøg.
Vi har indsamlet en stor mængde kollektionsbilleder fra branchens leverandører og formidler dem i magasinets temaer, som går tæt på trend, farver og mode til Spring/Summer 2026. Fordyb dig også i tendenserne inden for swim & beach, lingerie & loungewear samt outdoor.
Tag også et kig på, hvad der foregår inden for interiør, livsstil og smykker – vend NU, og du får masser af inspiration på de felter også.
NU er et professionelt og uafhængigt branchemagasin, der er målrettet danske og internationale indkøbere af fashion, accessories og lifestyle.
Med NU er du inspireret og velinformeret forud for dine messebesøg – på den måde kan du optimere din oplevelse og dit udbytte på messerne.
Helle Mathiesen Publisher / Editor in Chief
You are sitting with the brand new edition of NU in your hands, and you can look forward to plenty of buying inspiration prior to this season’s trade fair visits.
We have selected a large number of collection images from the fashion suppliers for the Spring/ Summer 2026 themes – dive into trend, colours and fashion for the new season, swim & beach, lingerie & loungewear and outdoor.
Also take a look at what’s going on in the sector of interior, lifestyle and jewelry - turn NU upside - down, too.
NU is a professional and independent trade magazine that targets Danish and international buyers of fashion, accessories, interior and lifestyle products. Get inspired and be well informed prior to your trade fair visits and optimize your experience.
Mathiesen Media, Østergade 27a, DK-7400 Herning t +45 4243 3492, mathiesenmedia.dk
Editor in Chief: Helle Mathiesen, e helle@modebranchen.nu
t +45 4243 0352 e sales@modebranchen.nu
Full page advert
20,000 DKK (2,700 EURO)
Dobble-page advert
30,000 DKK (4,000 EURO)
Prices are plus VAT
Ja-da.dk
Art Director: Marie Louise Boelslund
Strandbygaard, strandbygaard.dk
BRAX-Leineweber GmbH & Co. KG
Wittekindstrasse 16, 32051 Herford Germany +49 5221 592-0 info@brax.com brax.com
BRAX Denmark ApS
Bella Center
CIFF Village showroom B0-101 Center Boulevard 5, 2300 Copenhagen Denmark
Brands at CIFF BRAX
RAPHAELA by BRAX EUREX by BRAX FUCHS SCHMITT
DENMARK (BRAX Denmark ApS)
Steen Larsen (Area Sales Manager BRAX Women’s and Raphaela) steen.larsen@brax.com / +45 4010 5201
7.000 eksemplarer / 7,000 copies
Distribution countries: Denmark, Sweden, Norway and Finland
Distribution: The NU magazine is distributed in cooperation with Dansk Fashion and Textile. dmogt.dk
Publication date
January 14, 2026
Editorial deadline
December 19, 2025
Material deadline print-ready adverts
December 22, 2025
EDITORIAL FOCUS
Fashion trend A/W 26/27
Themes:
Outdoorsy! Winter edition
Lingerie & Loungewear
Kim Friis (Area Sales Manager BRAX Men‘s and EUREX ) kim.friis@brax.com / +45 4010 9715
Anna Sfaiter (Area Sales Manager FUCHS SCHMITT) anna@sfaiter.com / +46 70 55 30 096
SWEDEN (JayMJay)
Robin Fredriksson (BRAX Men‘s and EUREX) robin@jaymjay.se / +46 73 43 64 627
Anna Sfaiter (BRAX Women’s and Raphaela) anna@sfaiter.com / +46 70 55 30 096
FINLAND (Brands 4 Globe/ B4G)
Kari Halonen (BRAX Men’s and Women‘s) kari@bands4globe.com / +358 40 08 33 046
NORWAY MEN’S: (KV Agency – BRAX Men’s)
André Kristiansen andre@kvagency.no / +47 958 46 710
Kent Vingelsgaard kent@kvagency.no / +47 473 44 607
NORWAY WOMEN’S: (D-Agency – BRAX Women‘s)
Diana Obst diana.Obst@brax.com / +47 916 95 918
Til CIFF 65 har Darling Creative Studio igen udviklet et stærkt grafisk udtryk. Overskriften er ”A Walk in the Park”, og den røde farve indtager hovedrollen.
For CIFF 65, Darling Creative Studio has once again developed a strong graphic design expression. The headline is "A Walk in the Park", and the colour red takes the lead.
CIFF
5 - 7 August 2025 Bella Center, Center Boulevard 5, 2300 Copenhagen S
CIFF.dk
AF HELLE MATHIESEN
Den 5.-7. august 2025 samles det danske og internationale fashion community igen på CIFF, der inviterer dig til at træde ind i "En gåtur i parken" og se på kontrasterne mellem naturen og byen. Denne sæson tager rød føringen - den røde farve er dristig, trodsig og umulig at ignorere. En farve, der emmer af passion, energi og transformation. Den røde farve vil pulsere gennem CIFF 65, ligesom valmuen, der er symbol for augustmessen 2025.
Valmuen trives på uventede steder, presser sig gennem revner i fortovet og danner kontrast til det grå. Den sarte blomst er en naturkraft, der nægter at blive tæmmet. En påmindelse om, at selv i de mest strukturerede miljøer vil liv, kreativitet og oprør altid bryde igennem.
I tre dage er CIFF der, hvor ideer slår rod, hvor branchen samles, og hvor nye forbindelser opstår. Forvent dynamiske events, uventede møder, livemusik og en energi, der fortsætter ind i natten. Byen kalder. Parken venter. Let’s walk together.
From 5th to 7th of August the Danish and international fashion community will again gather at CIFF, and CIFF invites you to step into “A Walk in the Park” to have a look into the contrasts of nature and the city.
transformation. It will pulse through CIFF 65, just like the poppy, the symbol for the August trade fair. The poppy thrives in unexpected places, pushing through cracks in the pavement, standing resilient against the grey. A force of nature that refuses to be tamed. A reminder that even in the most structured environments, life, creativity, and rebellion will always break through.
For three days, CIFF is where ideas take root, where the industry gathers, and where new connections form. Expect dynamic events, unexpected encounters, live music, and an energy that carries into the night. The city is calling. The park is waiting. Let’s walk together.
For CIFF 65, the trade fair is thrilled to welcome Bestseller back to Copenhagen with a bold and immersive presence in Hall C. For the third consecutive season, Bestseller is highlighting a dynamic line-up of brands including Pieces, Noisy May, JJXX, Object, Rouge Edit, and Y.A.S. Each brand will showcase their upcoming collections through impactful displays, engaging events, and inspiring retail experiences - turning Hall C into a vibrant hub of creativity and commerce. Together with other
trends and tendencies set to shape the season ahead.
- CIFF is the only trade show we invest in at this scale in Europe. For us, it’s not just a fair - it’s a strategic platform where we meet our partners, tell our brand stories, and show our long-term commitment to the Scandinavian fashion scene, Lars Pedersen, Regional Director & Member of the Executive Team at Bestseller says. The continued partnership between CIFF and Bestseller is built on shared ambition, open dialogue, and a drive to elevate the fashion community - not just in Denmark, but across the Nordics and beyond.
- We’re incredibly proud of our long-standing collaboration with Bestseller. Their presence brings a unique momentum to the fashion fair - they make the big ideas become a reality, they activate their spaces with intent, and they help create an atmosphere where inspiration and commercial interests are of mutual importance. It’s partnerships like these that push CIFF forward, says
Copenhagen Fashion Week and CIFF proudly announce a new strategic alliance,mitment to foster and elevate emerging Nordic talent. By joining forces, CIFF and Copenhagen Fashion Week aim to provide both visibility and infrastructure to the next generation of designers at a pivotal stage in their journey.
and a permanent showroom presence beyond the season. This gives the participating brands direct access to an international network of buyers, press, and key industry stakeholders - not only during the fashion week but as part of an ongoing commercial strategy.
- Our aim with CPHFW NEW TALENT has always been to build a platform that not only introduces new voices but supports their long-term development through mentorship, showcasing, and strategic alliances. This partnership with CIFF is a natural next step, and one that brings critical momentum to our mission, says Cecilie Thorsmark, CEO of Copenhagen Fashion Week.
- We’re proud to deepen our alignment with Copenhagen Fashion Week in support of Nordic talents. CIFF is so much more than a trade fair, it’s a space for
The CPHFW NEWTALENT showroom, powered in partnership with CIFF, will serve as a central hub during the fashion week - a key destination for international fashion.
CIFF 5-7 AUGUST 2025
CIFF VILLAGE B3-212
Norwegian Fashion Week 8-14 AUGUST 2025
Norwegian Fashion Center Rom A3-03
Fashion Week Trade 11-15 AUGUST 2025
Stockholm Fashion District Stand 908
MODE i Vejle 17-19 AUGUST 2025
DGI Huset Stand 84
S/S 2026 SHOW LINE UP
66°North
A. Roege Hove CPHFW NEWTALENT Alumni
Aiayu
Alis
Anne Sofie Madsen CPHFW NEWTALENT
Baum und Pferdgarten
Berner Kühl CPHFW NEWTALENT
Birrot
Bonnetje CPHFW NEWTALENT
Caro Editions
Cecilie Bahnsen Guest Slot
Cmmn Swdn
Deadwood
Filippa K
Fine Chaos
Forza Collective
Freya Dalsjø
Gestuz
Han Kjøbenhavn
Henrik Vibskov
Herskind
Iamisigo Zalando Visionary Award 2025 Winner
Kamo
Kettel Atelier One to Watch
Marimekko
Martin Quad
MKDT Studio
Munthe
Nicklas Skovgaard CPHFW NEWTALENT Alumni
OpéraSport
P.L.N. CPHFW NEWTALENT Alumni
Rabens Saloner
Ranra
Rave Review
Rolf Ekroth CPHFW NEWTALENT Alumni
Rotate
Skall Studio
Stel
Stem One to Watch
Sunflower
Swedish School of Textiles
Taus One to Watch
TG Botanical
The Garment
The Royal Danish Academy
Kilde: copenhagenfashionweek.com
Copenhagen Fashion Week har løftet sløret for listen med de officielle showbrands til S/S 2026-sæsonen. Modeugen finder sted den 4.-8. august 2025.
Copenhagen Fashion Week has unveiled the list of official show brands for the S/S 2026 season. The fashion week will take place on August 4-8, 2025.
AF HELLE MATHIESEN
I alt 45 brands og designskoler er udvalgt til at vise deres kollektioner gennem shows og præsentationer i et program, der favner både etablerede navne, nye talenter og internationale aktører.
Cecilie Bahnsen, der siden 2020 har været tilknyttet Paris Fashion Week, er “hjemme” på et guest slot - et nyt initiativ fra Copenhagen Fashion Weeks side, der tilgodeser brands, der som Bahnsens er en del af en anden international modeuge. Cecilie Bahnsen lancerede sit brand i 2015, og kan derfor markere sit 10-års jubilæum i år.
- Jeg er stolt over at kunne præsentere en line-up til S/S 2026, som endnu en gang understreger Copenhagen Fashion Weeks position som en af verdens førende modeuger. På trods af de økonomiske udfordringer, som branchen i øjeblikket står overfor, er det opløftende at opleve den stigende opbakning til og deltagelse i modeugen - et tydeligt udtryk for, hvor vigtig en platform som denne er i udfordrende tider, siger Cecilie Thorsmark, CEO i Copenhagen Fashion Week.
With the S/S 2026 season ahead, Copenhagen Fashion Week has announced its line up of 45 brands and institutions to showcase as part
The line up presents key international and Nordic established leaders and emerging innovators, and encompasses 45 brands that have
- I’m proud to unveil the brand line up for S/S 2026, which once againhion week. Despite the headwinds facing our industry, it’s both meaningful and encouraging to see growing participation and support - a clear reminder of how vital a platform like this becomes in challenging times, Cecilie Thorsmark, CEO Copenhagen Fashion Week states.
Please note that most shows are by invite only. Visit copenhagenfashionweek.com for more information on time schedule and venues
Theorema Scandinavia AB Daniel Oehlenschlæger Carstensen daniel@theorema.se | +45 60 16 18 49
Showroom: CIFF Shoes – B5-116 Aarhus Fashion Week – SAVVAERKET, 12-14 August 2025
FASHION & LIFESTYLE TRADE FAIRS IN DENMARK
CIFF
05-07 August, 2025
Bella Center
Center Boulevard 5, Copenhagen ciff.dk
TEX-STIL
09-11 August, 2025
DGI-Huset in Vejle
Vestre Engvej 57, Vejle nord-fair.dk
HERRETØJSMESSEN
10-11 August, 2025
DGI-Huset in Vejle
Vestre Engvej 57, Vejle nord-fair.dk
AARHUS FASHION WEEK
12-14 August, 2025
Savvaerket in Aarhus
Søren Nymarks Vej 8A, Højbjerg aarhusfashionweek.dypaang.dk
FORMLAND
17-19 August, 2025
MCH Messecenter Herning
Vardevej 1, Herning formland.dk
MODE
17-19 August, 2025
DGI-Huset in Vejle
Vestre Engvej 57, Vejle nord-fair.dk
Please check on the trade fair’s website for opening hours, exhibitor lists and updates
ARTIC AGENCY
CABINN APARTMENTS, ARNE JACOBSENS
ALLÉ 4, 2300 KØBENHAVN S
Princess goes Hollywood, Rino & Pelle
BESTSELLER
LINDENCRONES PALÆ, BREDGADE 26, 1260 KØBENHAVN.
HOLMEN, GALIONSVEJ 39, 1437 KØBENHAVN.
FASHION PARTNERS
SMEDJEN, DAMPFÆRGEVEJ 6A
(VED PAKHUS 11), 2100 KØBENHAVN
Angoor, AROVESCIO, Beaumont Amsterdam, CAMBIO, Catnoir, Mala Alisha, Max Volmáry
FREEQUENT
NYHAVN 43D, KØBENHAVN
HUGO BOSS
STØBERIGADE 12, KØBENHAVN
JMS TRADING COMPANY
CLASSENSGADE 31, 2100 KØBENHAVN Ø Amaze
KLØVERBYEN
RAFFINADERIVEJ 6-10, KØBENHAVN
Companys Outlet, Les Deux, Signal, Underprotection JVM Agencies: Goorin Bros, Michael Kors, Schiesser, Seidensticker
MCVERDI
ØSTERBROGADE 112, 2100 KØBENHAVN Ø
NN07
GALIONSVEJ 35, KØBENHAVN K/ NN07 CONCEPT STORE, GL. MØNT 7, KØBENHAVN K
NORTHERN EUROPE FASHION COMPANY
BREDGADE 25B ”PANDEKAGEHUSET”, KØBENHAVN K
EA7 Emporio Armani, A|X ARMANI EXCHANGE, Barbed Vintage, EMPORIO ARMANI, JOHN RICHMOND, Just Cavalli, Richmond X, VERSACE JEANS COUTURE
PVH BRANDS DENMARK
DANNESKIOLD-SAMSØES ALLÉ 55, KØBENHAVN K
REDGREEN WOMAN
SKUDEHAVNSVEJ 36 B, 2150 NORDHAVN
RISHØJ & DE LORENZO
SANDTOFTEN 10B, 2820 GENTOFTE
Banana Moon, Christian Lacroix, Coccinelle, Guess, Guess Jeans, Imperial, Inuikii, JOTT, Lexington, Lyle & Scott, Mandarina Duck, OKKIA, Pantofola d’Oro, Please, Rich & Royal, Simone Pérèle, Wolford
SACHA PANDURO AGENTUR
CABINN, ARNE JACOBSENS ALLÉ 2, 2300 KØBENHAVN S
Herzens
SEJTHEN AGENTUR
CABINN APARTMENTS, ARNE JACOBSENS ALLÉ 4, 2300 KØBENHAVN S
Anna Montana, Kartner, Lebek
WEBER JENSEN TRADING
A-HOUSE COPENHAGEN, K0003, ISLANDS BRYGGE 79, 2300 KØBENHAVN Comma, FTC, Monari, Raffaello Rossi
ØENS PAKHUS
LINDGREENS ALLÉ 12, KØBENHAVN
Björn Borg, Lacoste, Nümph, Oscar Jacobson, Roy Robson
CPH Fashion Group: Caruso, Daniele Fiesoli, Duno, Doucals, Eton, Fedeli, Kired, Lottusse, National Standard, Philippe Model, Tombolini, Tramarossa, Vilebrequin
Jensen Agentur: Aeronauticas militare, Antica Cuiorio, Caliban, Dore Dore, Ferrante, Gierremilano, Paolo Vitale, Teleria Zed, Tintoria Mattei 954
Larsen Agentur: Olymp, Meyer, Digel, MMX
Listen er ikke komplet, men bygger på de oplysninger, NU har haft til rådighed ved redaktionens slutning. Bemærk, at flere aktører har dagene booket med kundeaftaler. Det er derfor en god idé at kontakte de enkelte leverandører i forvejen. Leverandører, der i næste udgave af NU ønsker at komme på listen over showroomaktører, kan sende en mail til helle@modebranchen.nu
SPRING/SUMMER 2026
CIFF / C3-092
Herretøjsmessen og MODE-messen finder sted i august 2025. Begge messer kan præsentere nye udstillere og gamle kendinge, der returnerer til Vejle.
HELLE MATHIESEN
DGI-Huset i Vejle danner atter ramme om modebrands, lingeri og accessories til damer, fundet vej til Vejle, er blandt andet det svenske brand Olars Ulla. Blandt tidligere udstillere, der er tilbage i Vejle, er Marc Lauge, Position Sweden og Simone Pérèle, sidstnævnte brand distribueres af Rishøj og de Lorenzo. Også Brand Visions er med som ny udstiller, de repræsenterer blandt andre Passionata, Lisca and Gisela.
- Vi er stolte af fortsat at kunne tiltrække udstillere og dermed organisere effektive disponeringsmesser i Vejle, hvor indkøbere og leverandører mødes under hyggelige, men professionelle forhold med fokus på kollektionerne. Nord-fairs koncept er funktionelt og enkelt, hvilket vi også refererer til i vores markedsføring med pay-off’et ”fair and square”, siger arrangør Charlotte Strøm. Herretøjsmessen foregår søndag og mandag den 10.-11. august 2025, hvor omkring 50 brands viser deres kollektioner til S/S 26. Ambassador1867 er med igen efter et par sæsoners fravær, og et nyt brand blandt herreudstillerne er NORTH, som er en del af Contrast Company, der også står bag REDGREEN Men. Også Syversen er blandt de udtillere, som er tilbage på messen efter en pause. Nord-fair tilbyder gratis parkering, fri adgang og frokost, og af hensyn til frokosten beder messen de besøgende registrere sig i forvejen på nord-fair.dk.
HERRETØJSMESSEN 10.-11. august 2025
MODE-MESSEN 17.-19. august 2025
OM NORD-FAIR
Nord-fair har siden 1972 udviklet en unik erfaring inden for fagmesser med
Arrangementer målrettet modebranchen foregår i DGI Huset i Vejle. Adm. direktør er Charlotte Strøm. nord-fair.dk
With the combined presence of four established trade show formats, we are opening a new chapter and strengthening our strategic position in the international trade show calendar
Managing Director for MUNICH FABRIC START, Florian Klinder
MUNICH FABRIC START samler alle messeområder under ét tag i MOC Event Center München. Ny positionering skaber flere synergier, højere besøgsfrekvens, bedre effektivitet og større international rækkevidde.
MUNICH FABRIC START unites all trade show areas under one roof at MOC Event Center Munich. New positioning creates more synergies, higher visitor frequency, better efficiency and a broader international reach.
AF HELLE MATHIESEN
Strategisk omlægning: MUNICH FABRIC START
førende europæiske tekstilmesser og vil fremover samle alle segmenter inden for mode under ét tag. På den kommende messe den 2. og 3. september 2025 vil den internationale denimmesse BLUEZONE og innovationshub'et KEYHOUSE for
FABRIC START og THE SOURCE på MOC i München. Med porteføljen af fagmesser understreger MUNICH FASHION START sin betydning for den europæiske modeindustri og dens ambition om at være en one-stop-sourcing-løsning for designere, produktchefer og modeskabere.
Ligesom mode- og denimindustrien rykker messesektorerne også tættere sammen med det nye set-up, og synergier vil blive udnyttet. Det strategiske mål er at øge relevansen, effektiviteten og oplevelsen af begivenheden for både udstillere og besøgende.
SAMME DNA, ENDNU FLERE MULIGHEDER
BLUEZONE vil forblive et specialiseret, internationalt anerkendt denimhub. Denim-messen bliver integreret i de populære områder på MUNICH FABRIC START. I hjertet af MOC og i umiddelbar nærhed af ADDITIONALS- og FABRICS-områderne vil BLUEZONE drage fordel af sin nye, mere centrale placering i Hal 2, hvilket åbner op for nye netværksmuligheder og endnu bedre udnyttelse af forretningspotentialet.
KEYHOUSE, med sit fokus på innovation, bæredygtighed og teknologi, vil også få større rækkevidde takket være sin nye placering og vil også få en stærkere tilstedeværelse.
- Omlægningen er et vigtigt skridt fremad: BLUEZONE forbliver et uafhængigt denim-hub med international appel, mens KEYHOUSE, som et
innovationsforum, vil fokusere endnu stærkere på bæredygtighed, digitalisering og materialeudvikling. Med den kombinerede tilstedeværelse kapitel og styrker vores strategiske position i den internationale messekalender, udtaler Florian Klinder, administrerende direktør for MUNICH FABRIC START.
Han tilføjer:
- BLUEZONE har altid været mere end blot et udstillingssted - med et højt niveau af autenticitet, masser af plads til inspiration og sin internationale appel har BLUEZONE en karakteristisk ånd. Vi arbejder i øjeblikket på et designkoncept, der skal sikre, at det umiskendelige blå look, denim-feelingen og højkvalitets atmosfæren i BLUEZONE fortsat vil have en stærk og anderledes effekt med den nye placering i Hal 2 i MOC.
SUMMARY
Strategic realignment: MUNICH FABRIC START
one of the leading European textile trade shows and will unite all fashion segments under one roof in future. At the upcoming show on 2 and 3 September 2025, the international denim trade show BLUEZONE and the innovation hub KEYHOUSE will take place together with MUNICH FABRIC START and THE SOURCE at the MOC in Munich for the -
sizing MUNICH FASHION START’s importance for the European fashion industry and its ambition to be a one-stop sourcing solution for designers, product managers and fashion makers.
Just like the fashion and denim industries, the trade show sectors are also moving closer together with the new set-up, and synergies will be utilized. The strategic goal is to increase the
MUNICH FASHION START 2-3 September, 2025
MOC Event Center Munich
munichfabricstart.com
for exhibitors and trade visitors alike.
The BLUEZONE will remain a specialized, internationally renowned denim hub. The denim trade show will be seamlessly embedded in the popular areas of MUNICH FABRIC START. At the heart of the MOC and in close proximity to the ADDITIONALS and FABRICS areas, BLUEZONE will
2, opening up new networking opportunities and allowing business potential to be fully exploited. KEYHOUSE, with its focus on innovation, sustainability and technology, will also gain in reach thanks to its new location and will also have a stronger presence.
- The realignment is a forward-looking step: BLUEZONE will remain an independent denim hub with international appeal, while KEYHOUSE, as an innovation forum, will focus even more strongly on sustainability, digitization and materials research. With the combined presence of four established trade show formats, we are opening a new chapter and strengthening our strategic position in the international trade show calendar, Florian Klinder, Managing Director MUNICH FABRIC START states.
He adds:
- The BLUEZONE has always been more than just an exhibition space – with a high level of authenticity, plenty of room for inspiration and its international appeal, it has a characteristic spirit. We are currently working on a design concept that will ensure that the unmistakable blue look & feel and the high-quality atmosphere of the BLUEZONE will have a strong and different impact at the new location in Hall 2 of the MOC.
AF HELLE MATHIESEN
Ambassador1867 er homewear med velvære, holdbarhed og kvalitet i fokus. Ambassador1867 is homewear with a focus on well-being, durability and quality.
For indehaver Christian Melchier er det altafgørende, at virksomhedens produkter er langtidsholdbare.
- Hvis branchens leverandører generelt udviklede bedre og mere holdbare kvaliteter, ville det gavne både klimaaftrykket og tekstilindustriens ry. Alle Ambassador1867s produkter er fremstillet i Oekotex standard 100 og organisk bomuld. Omkring 80 procent af vores produktion foregår i Europa. Når vi kan tilbyde 10 års garanti, skyldes
brydes naturligt, siger Christian Melchier.
OMHU OG KVALITET
Ambassador1867 henvender sig til kvalitetsbevidste forbrugere, der
litetsprodukt fremstillet med stor omhu.
dukter i, uddyber Christian Melchior.
SUMMARY
To owner Christian Melchier, it is essential that the company's products are long-lasting.
- If suppliers generally developed better and more durable qualities, it woulddecomposes naturally, says Christian Melchier.
an effort in everyday life and who appreciate high-quality products made with great care.
- The customers appreciate our fabrics - whether they are smooth and cooling or brushed and heat-insulating, whether it is stretch jersey or other of our and therefore has a huge know-how.
should treat themselves with high-quality sleepwear, and set higher standards for the clothing they wear after a day's efforts with work and sports.
owner.
med at komme helt ned i gear og sikrer dig god opladning, så du er
bredt udvalg af modeller i forskellige metervarer, designs og stør -
Melchior, der ser frem til at møde nye og eksisterende forhandlere på
round with discounts, reduced prices, etc. In return, we have a wide selection concludes.
buyers at Herretøjsmessen in DGI-Huset Vejle, at The Supreme Body & Beach in München, and at Bodyfashion Trade
AMBASSADOR1867
The Supreme Body & Beach in München
Bodyfashion Trade Fair in Antwerpen Herretøjsmessen i Vejle
ambassador1867.com
Svenske Theorema har udvidet brandporteføljen med Johnny Bulls, der fokuserer på premium læderkvalitet og sin autentiske biker/western heritage.
Swedish Theorema has expanded its brand portfolio with Johnny Bulls, which focuses on premium leather quality and its authentic biker/ western heritage.
CIFF Shoes showrooms B5-116
Aarhus Fashion Week
AF HELLE MATHIESEN
Det populære skobrand Duffy har fået følgeskab af en rå storebror i form af Johnny Bulls. Begge mærker er ejet af Theorema Scandinavia AB, og dermed får Johnny Bulls nyt liv med et branchekendt skohus i ryggen. I Danmark er det Daniel Carstensen, der står i spidsen for salget af begge brands, ligesom de nye kollektioner fra både Duffy og Johnny Bulls præsenteres i Theoremas showroom i Bella Center. Begge brands vil desuden
- Jeg glæder mig til at præsentere det nye Johnny Bulls, der holder fast i sin originale stilmæssige arv, men har fået tilført ny passion og ny innovation. Johhny Bulls får nu den kærlighed og dedikation, som mærket fortjener, og vi kan introducere en stærk og markant Spring/Summer 2026-kollektion til damer og herrer. Udtrykket er stadig råt og cool, men vi har udvidet og tidstilpasset kollektionen, så der ikke blot er fokus på sko og støvler, men også på sneakers med designmæssig kant. Der er kælet for detaljerne, og råvarerne er fra det absolutte premium-segment. Det betyder også, at Johnny Bulls er et eksklusivt brand i et lidt højere prisleje, som vi selektivt tilbyder til top retailers inden for fashion, siger Daniel Carstensen.
Oplev Johnny Bulls til S/S 26 på CIFF og Aarhus Fashion Week i august.
In Denmark, Daniel Carstensen is in charge of sales for both Duffy and Johnny Bulls, and the new collections for S/S 26 are presented in Theorema's showroom in Bella Center as well as at Aarhus Fashion Week.
- I am looking forward to introducing the new Johnny Bulls, which holds on to its original heritage, but has been infused with new passion and innovation. Johnny Bulls is now getting the love and dedication that the brand deserves, and we can introduce a strong and distinctive Spring/ Summer 2026 collection for women and men. The look is still raw and cool, but we have expanded and further developed the collection, so that there is not only a focus on shoes and boots, but also on sneakers with a design edge. There is a keen eye on the details, and the raw materials are from the absolute premium segment. This also means that Johnny Bulls is an exclusive brand at a slightly higher price point, and we only offer the brand to top fashion retailers, Daniel Carstensen says.
Experience Johnny Bulls at S/S 26 at CIFF and at Aarhus Fashion Week in August.
Siden 1997 har Theorema Scandinavia AB været en førende aktør i fodtøjsbranchen. I dag er virksomheden en af de største grossister i Norden, og Theorema leverer moderigtigt højkvalitetsfodtøj til detailhandlere i hele regionen. Med sit lager i Sverige kan Theorema levere hurtigt og sikkert til kunder i hele Norden.
Since 1997, Theorema Scandinavia AB has been a leading player in the footwear industry. Today, the company is one of the largest wholesalers in the Nordic region, and Theorema supplies fashionable, high-quality footwear to retailers throughout the region. With its warehouse in Sweden, Theorema can deliver quickly and safely to customers throughout the Nordic region.
spring summer 26
campaign agencies showrooms
IF A PAIR OF TROUSERS NOT ONLY EXPRESSES YOUR CHARACTER , BUT STRENGTHENS IT – THEN YOU ‘ RE WEARING raffaello rossi
Med sin nye kollektion til Spring/Summer 2026 byder OLYMP dig velkommen i "The Preppy Club" og transporterer dig til en verden, hvor sommeren ikke bare er en årstid, men et mindset. With its new Spring/Summer 2026 collection OLYMP welcomes you in “The Preppy Club”, and transports you to a world where summer isn’t just a season, but a mindset.
AF HELLE MATHIESEN
"The Preppy Club" er et univers, hvor stemningen kombinerer følelsen af at være på club med fornemmelsen af at nyde en solrig sommerdag. Moden til Spring/Summer 2026 fra OLYMP udtrykker denne særlige livsstil. Uanset om det er med kaffe på terrassen, når det spilles en spontan eftermiddagskamp på paddlebanen, eller når solnedgangen opleves sammen med vennerne: Det er her ideerne, partnerskaberne og den umiskendelige fællesskabsfølelse opstår. Det er en verden, hvor sportslige ambitioner og ubesværet stil optræder på samme bane.
Med Summer Essentials fra OLYMP begynder sommeren i din garderobe. Med luftige materialer og friske farver skabes udtryk, der virker ubesværede - hvad enten du ifører dig en smart business-skjorte, en casual skjorte, en poloshirt eller en T-shirt. OLYMP er perfekt til sommerdage, hvor lethed og stil ikke udelukker hinanden, men supplerer hinanden.
24/SEVEN
OLYMPs 24/Seven fås i to basisstoffer: Bomuld/ elastan og polyamid/nylon.
Jerseyskjorter tilbyder en ideel kombination af -
le jersey i bomuld/elastan danner grundlaget for OLYMP 24/Seven jersey-serien. OLYMP udvider også sin ekspertise inden for jersey med et fjerlet materiale i polyamid og elastan. Firevejs-stretch giver enorm bevægelsesfrihed. Stoffernes konstruktion muliggør optimal fugttransport, og anti-
IKONISKE CASUAL-ITEMS
Når det kommer til et casual look, tilbyder OLYMP
overshirt i bomuld/hør med et udtryk, der ligger et sted mellem en skjorte og en sportsjakke. Den kan styles mere formelt med en skjorte eller i mere casual retning med en T-shirt eller en poloshirt.
Skjorten med polokrave er på vej til at blive et klassisk casual-produkt. Til S/S26 præsenterer OLYMP en blød, ferskenfarvet Oxford-skjorte med korte ærmer og en kontraststrikket polokrave. Skjorter med cool colour blocking er også vigtige casual-items og kommer i et ikonisk, blødt,
ferskenfarvet Oxford-stof i OLYMPs brandfarver. Blandt andre produkter til fritidsbrug er forskellige typer poloshirts - nogle af dem med meget preppy detaljer - og T-shirts, for eksempel med en kølende effekt eller print foran/bagpå.
combines with the lightness of sunny days, and fashion becomes the language of a special lifestyle. Whether over coffee on the terrace, a spontaneous afternoon paddle tennis match or sundowners with friends: This is where ideas, partnerships and an unmistakable sense of community are born. A world where sporting ambition and
With Summer Essentials from OLYMP, summer starts in your wardrobe: airy materials and fresh colours create looks that appear effortless –whether as a smart business shirt, casual shirt, polo shirt or T-shirt.
Perfect for summer days when lightness and style aren’t mutually exclusive – but complement each other.
Pitti Uomo stand O/13
Copenhagen Fashion Week: Showroom in Øens Pakhus
MODE in Vejle
lookbookspring.olymp.com
larsen-agentur.dk/kontakt
OLYMP’s 24/Seven comes in two basic fabrics: Cotton/elastane and polyamide/nylon. Jersey shirts offer an ideal combination of functionality, comfort and style. The superrange. OLYMP is also expanding its jersey expertise with a feather-light material in polyamide and elastane. Four-way stretch offers huge freedom of movement. The conensures a fresh wearing experience.
When it comes to a casual expression, OLYMP offers several iconic products. The Club Shirt is a hybrid overshirt in cotton/linen, with a look that is somewhere between a shirt and a sports jacket. It can be styled more formally with a shirt or more casually with a T-shirt or a polo shirt.
A shirt with polo collar is on its way of becoming a classical casual product. For S/S26
OLYMP presents a soft peached Oxford shirt in short sleeves with a contrasting knitted polo collar. Stripes in brand colours as tipping.
Shirts with cool colour blocking is also key casual items and comes in an iconic soft peached Oxford fabric in brand colours.
Among other casual products are different types of polo shirts - some of them with very preppy details - and T-shirts, for instance with a cooling effect or front/back print.
OLYMP BUSINESS / KEY COLOURS, PRINTS & KEY TOPICS FOR S/S 26
COLOURS:
Pastel colours, soft, muted tones / The “Summer Essentials”
Greens: Fresh, light green tones / Reds: Red combined with navy within the preppy themes; aubergine as an elegant yet powerful colour / Neutrals: Harmonious and understated in minimalistic and modern designs.
PRINTS & PATTERNS:
Botanical motifs / Single-colour/monochrome prints / Micro prints / Sporty accents: conversational prints with racket sports motifs / Rich textures, business checks, classic and summery stripes.
KEY TOPICS:
NEW MODERN FIT with same shape, in a smarter look. The OLYMP Luxor Modern Fit shirt has new and contemporary comfort.
SUMMER ESSENTIALS with garment-washed/smart business shirts and Dress for Yes (wedding theme).
FROM WORK TO WORKOUT - THE PREPPY CLUB - an Oxford Story & Conversational Prints.
OLYMP CASUAL / KEY COLOURS, PRINTS & KEY TOPICS FOR S/S 26
COLOURS:
Basic: The brand colour palette consist of shades of blue, off-white and natural tones / Mid-tones: Shades of green and brown / Highlights: Mango yellow and sunset pink.
PRINTS & PATTERNS:
Tropical, botanical motifs / Preppy Clubhouse Conversatwional Prints inspired by racket sports as all-over prints, but al-so as T-shirts with front/back prints / Logomania with the
T-shirts / Modern checks, stripes and rings to match the preppy styles.
KEY TOPICS:
SUMMER ESSENTIALS with knitted polo shirts in summery colours, with short button plackets as well as button-through / Linen shirts and T-shirts in fresh colours and prints.
FROM WORK TO WORKOUT THE PREPPY CLUB with polo shirts, T-shirts and resort shirts inspired by sports core themes such as racket sports / ICONIC PRODUCTS such as The Club Shirt: a hybrid overshirt in cotton/linen, with a look that is somewhere between a shirt and a sports jacket. May be styled more formally with a shirt or more casually with a T-shirt or polo shirt / Shirt with polo collar: soft peached Oxford shirt in short sleeves with a contrasting knitted polo collar. Stripes in brand colours as tipping / Colour block shirt: iconic soft peached Oxford fabric in colour block in brand colours / Cool cotton knit: polo shirt with a short button placket and buttoned through with a fabric made from a cotton/COOLMAX-yarn with very subtle preppy details / Cotton Lyocell: stylish and comfortable knitted polo shirt and T-shirt with a cooling effect / Active Dry extended: the Racket Sports polo shirt in cotton/ COOLMAX- in Active Dry quality with contrasting trophy collar, sleeve cuffs and subtle preppy details / Button-through polo shirt: in two-tone Oxford piqué in a cotton/linen/Lyocell fabric with plain button placket, collar and sleeve cuffs / Front/back print T-shirt: in “soft comfort” single jersey.
Photos: Texworld, February 2025
TEXWORLD PARIS
Le Bourget Exhibition Center 15-17 September 2025
texworld-paris.fr.messefrankfurt.com
Texworld Apparel Sourcing Paris med nøglesektorerne Avantex og Leatherworld vender til efterårsudgaven tilbage til september måned og har valgt datoerne 15. til 17. september 2025 for at matche indkøbernes kalendere bedre. Messen vil følge samme layout som i februarudgaven, hvor layoutets dynamik blev rost af både producenter og indkøbere.
Hal 2, 3 og 4 vil derfor byde velkommen til knap 1.300 udstillere.
Store tekstilproducerende lande har allerede bekræftet deres deltagelse: Vævere og producenter fra Kina, Indien, Tyrkiet, Sydkorea, Taiwan og Hongkong vil være til stede i Paris i september. Centraleuropæiske beklædningsproducenter viser også betydelig interesse for messens septemberudgave. Lande som Armenien, Kirgisistan og Ukraine forventes at sætte et betydeligt aftryk på Apparel Sourcing Paris med stor knowhow og bemærkelsesværdige kvalitetsniveauer.
TEMATISKE UNIVERSER
Avantex vil være placeret i Hal 2 sammen med trendområder, konference- og serviceområder. Som i februar vil der blive præsenteret tematiske universer med fokus på dametøj og activewear-kollektioner for at skabe synergier mellem råvarer og færdige produkter og for at forbedre sourcing-oplevelsen for de besøgende. Leatherworld er placeret i Hal 4 ved siden af Denim-området og bygge bro mellem Texworld og Apparel Sourcing, så der opretholdes nærhed mellem materialer og færdige produkter. Initiatives by Texworld-zonen, der er placeret ved
Texworld Apparel Sourcing Paris vil - sammen med sektorerne Avantex og Leatherworld - præsentere et globalt udbud målrettet fashion brands, fra ready-to-wear til luksus.
Texworld Apparel Sourcing Paris will - along with the sectors Avantex and Leatherworld - showcase a global offering targeted fashion brands, from ready-to-wear to luxury.
ekspertise i visse lande, såsom Tyrkiet, der vil præsentere et trendområde med sine topvævere, og Indien, der vil fremvise sine teknikker inden for broderi.
Området dedikeret til teknologier og serviceløsninger til en mere effektiv, transparent, cirkulær og miljøvenlig modeindustri vil fokusere på bæredygtighedsinitiativer og sourcing af bæredygtige råvarer og materialer.
Keynote-foredrag, rundbordssamtaler, udstillinger og workshops vil blive organiseret omkring de nævnte temaer.
Finalen i den 8. udgave af Avantex Fashion Pitch holdes i samarbejde med IFA Paris og Texpertise Network, Messe Frankfurts globale tekstilmessenetværk.
Returning this September for the autumn edition, Texworld Apparel Sourcing Paris and their key sectors Avantex and Leatherworld have chosen the dates September 15 to 17 2025 to better align with the buyers' calendars. The event will follow the same layout as the February edition, since the dynamism of the layout was hailed by both manufacturers and fashion buyers.
Halls 2, 3, and 4 will hence welcome nearly 1,300 exhibitors.
Major textile-producing countries have alrea -
manufacturers from China, India, Turkey, South Korea, Taiwan, and Hong Kong will be present in Paris this September. Central European garment
manufacturers are also showing considerable interest in this edition. Countries such as Armenia, Kyrgyzstan and Ukraine are expected to make
ris, with real know-how and remarkable levels of quality.
Avantex will be located in Hall 2, alongside trend forums, conference, and service areas.
As in February, thematic universes will be featured, focused on women’s clothing and activewear collections, to create synergies between -
hance the sourcing experience for visitors.
Leatherworld will be in Hall 4, next to the Denim area, bridging Texworld and Apparel Sourcing tohed products.
The Initiatives by Texworld zone, located at the
expertise of certain countries such as Turkey which will present a trend area featuring its top weavers, and India which will showcase the remarkable work of its embroiderers.
The area dedicated to technologies and sercircular, and eco-friendly fashion industry will focus on sustainability initiatives and the sourcing of sustainable raw materials.
Keynotes, roundtables, exhibitions, and workshops will be organized around these themes.
Pitch will be held in partnership with IFA Paris and Texpertise Network, the global textile fair network of Messe Frankfurt.
PREBEN LAUST ON KEY DECISIONS AND THE NEXT CHAPTER FOR SECOND FEMALE
Second Female har været et efterspurgt modebrand i 25 år. Hvilke beslutninger gennem tiden var de rigtige og mest fremsynede for virksomheden? Og hvordan vil Second Female fastholde sin position i front?
Second Female has been a popular fashion brand for 25 years. Which decisions over time were the right and most forward-looking for the company? And how will Second Female keep its position at the forefront?
I år 2000 stifter Steen Holtermann og Preben Laust selskabet Second Female sammen.
I begyndelsen er det konceptet at udvikle 8-10 årlige ekspresserier med fokus på bluser og skjorter - kort tid efter føjes kjoler til produktviften.
punkt, jeg vil pege på, sker, da vi lancerer Just Female med Penille Andersen som kreativ direktør. Hun tiltræder i december 2006. Da tager virksomheden et kæmpe ryk. Og det gælder på begge brands. Der sker en afsmittende positiv effekt på Second Female, og de to brands har begge voldsom succes. Her ser vi et eksempel på, at 2 plus 2 giver 5. Penille Andersen kommer med et kæmpe drive, og hun viser sig at være fabelagtigt dygtig. Allerede efter to år på markedet omsætter Just Female for 35 mio. kr., hvilket er på niveau med de 35 mio. kr., Second Female bidrager med på det tidspunkt, lyder det fra Preben Laust, da han tænker tilbage på den første tid med Just Female.
Preben Laust tilføjer:
bankerne krakker, og den økonomiske aktivitet i hele verden falder, at det går -
se-årene. Måske hænger det sammen med, at vi på det tidspunkt netop sælger ekspreskollektioner, og det er en tryg indkøbsmåde i usikre tider.
radikal ændring i kollektionsstrukturen.
årlige, langsigtede kollektioner. Det er en strategisk vigtig beslutning. Denbare metervarer, kan vi ikke levere 10 gange årligt på kort sigt. Kollektionen udvikles desuden til et totalkoncept med alle varegrupper som bukser, kjoler, nederdele, skjorter og strik samt blazere og jakker. Hovedmarkederne i Nordeuropa tager virkelig godt imod beslutningen, og med de færre, men mere gennemarbejdede, langsigtede totalkollektioner, tager vi endnu et ryk op ad vækststigen, fortæller direktøren.
JUST LUKKER - OVAL ÅBNER
Men mode er en omskiftelig størrelse, og Just Female begynder at slingre lidt i designretningen. Det fører til et brud, og efter knap 15 års samarbejde - i august 2021 - forlader Penille Andersen virksomheden, og Just Female lukkes ned.
- Vi har dog stadig lyst til at tilbyde markedet noget ekstra, som ikke ligger i Second Females koncept. Derfor lancerer vi i 2022 Oval Square, som er
som et dream team, og vi er super-ambitiøse på Oval Squares vegne. Det lykkes også ret hurtigt at få et gennembrud på det danske marked, hvor Oval Square kommer ind i mange af de butikker, vi gerne vil have brandet i. Desværre viser det sig, at Oval Square har svært ved at knække koden til eksportmarkederne, og i 2024 giver vi stafetten på Oval Square videre til nye ejere, forklarer Preben Laust.
NYT DOMICIL -
havn. Virksomhedens nye hovedkvarter og showroom ligger nu på Dampfærgevej 3. 2. sal.
- Vi synes, at det ombyggede pakhus i New Yorker-stil danner den perfekte
hul på de næste 25 år. Vi har en smuk base her, hvor vi kan fokusere på at videreudvikle virksomheden og Second Female-brandet. Fremadrettet vil -
sign og en kvalitet, der kan holde længere end en enkelt sæson. Stilmæssigt henvender vi os til en bred målgruppe - det er derfor, vi fortsat bruger payoff’et ”Second Female is every female”, siger Preben Laust, der til slut også gerne vil udtrykke en dybfølt tak til alle de medarbejdere, kunder, agenter og andre samarbejdspartnere, der gennem tiden har været med på virksomhedens rejse.
Mød Second Female på CIFF, hvor den nye kollektion til Spring 2026 præsenteres, og hvor man også vil markere de 25 år i markedet.
SUMMARY
In 2000, Steen Holtermann and Preben Laust founded the company Second Female together.
In the beginning, the concept was to develop 8-10 annual express series with a focus on blouses and shirts - shortly after, dresses were added to the product range.
to point out is when we launch Just Female with Penille Andersen as creative director. She joins in December 2006. The company then takes a huge leap. And that applies to both brands. Just Female's instant success has a positive effect on Second Female, and the two brands are both hugely successful. Here we see an example of how 2 plus 2 equals 5. Penille Andersen comes with a huge drive, and she proves to be fabulously talented. After just two years on the market, Just Female has a turnover of 35 million DKK, which is on par with the 35 million DKK that Second Female contri -
days with Just Female.
Preben Laust adds:
2008-2011 - while the banks were collapsing and economic activity around the world was falling - that things were really going well for us. We had a
is due to the fact that at that time we were selling express collections, and for the fashion stores it felt safe to buy in season in uncertain times.
there should be a radical change in the collection structure.
- We are going from being a pure express company to becoming semi-express, and around 2012 we decide that Second Female will focus on four annual, long-term collections in the future. This is a strategically impor-
design styles in beautiful, durable materials – with 10 express collections a year. The collection is also being developed into a total concept with all product groups such as trousers, dresses, skirts, shirts and knitwear as well as blazers and jackets. The main markets in Northern Europe are really welcoming this decision, and with the fewer, but more well-designed, longterm total collections, we are taking another step up the growth ladder, says the director.
the direction of design. This leads to a break, and after almost 15 years of collaboration - in August 2021 - Penille Andersen leaves the company, and Just Female is closed down.
- However, we still want to offer the market something extra that is not part of Second Female's concept. That's why we are launching Oval Square in 2022, which is developed for young and cool consumers. We are establis -
behalf of Oval Square. We also managed to make a breakthrough in the Danish market quite quickly, where Oval Square enters many of the stores we want the brand in. Unfortunately, it turns out that Oval Square
2024 we pass the baton on Oval Square to new owners, explains Preben Laust.
Earlier this year, Second Female moved from one address to a new one in hip Nordhavn. The company's new headquarters and showroom are now located at Dampfærgevej
Det ombyggede pakhus i New Yorker-stil danner den perfekte ramme om både kollektion og medarbejdere, og det er et fint sted at tage hul på de næste 25 år for Second Female. Preben Laust
- We think that the modernized old warehouse in New Yorker style forms the perfect setting for both our collection and the employees, and it is a great place to start the next 25 years. We have a beautiful base here, where we can focus on further developing the company and the Second Female brand. Going forward, Second Female will focus on four annual and razor-sharp collections in a design and quality that can last longer than a single season. In terms of style, we address a broad target group - that is why we continue to use the pay-off
to express a heartfelt thank you to all the employees, customers, agents and other partners who have been part of the company's journey over time. Meet Second Female at CIFF, where the new collection for Spring 2026 will be presented, and where they will also mark 25 years in the market.
“A new season unfolds - and with it, a new story begins. Style is more than what you wear - it’s how you move through a moment, a moment and create a story. -
licity that invites a personal approach to dressing. The freshness and sophistication of the Spring 26 collection revives the aesthetic look of the 70s. Light and effortless fabrics such as poplin, soft viscose and chiffon create transits the different roles in a women’s life.
The collection invites you to embrace comfort without compromising on style.
With a palette ranging from off-white and beige to gentle shades of light pink and blue hues, each pieces encapsulates a sense of tranquillity and eleganis designed to be comfortable and chic. From morning to evening, and from winter to spring, we embrace the rhythm of change. In the lush green hills of Tuscany, surrounded by vineyards, olive groves and cypress trees, a quiet villa becomes the backdrop for this season story telling. Creating our own story with the Spring 26 collection.”
Second Female on Spring 2026
SECOND FEMALE CIFF C3-092
Det nye subbrand TMRS MEN by Tamaris er lanceret på udvalgte markeder.
The new sub-brand, TMRS MEN by Tamaris, is launched on selected markets.
Det populære dameskomærke Tamaris udvider sit sortiment til for første gang at omfatte herresko. TMRS MEN præsenteres separat i butikken, samtidig med at subbrandet drager fordel af de velkendte værdier, der er forbundet med løftet "by Tamaris".
Med en alsidig kollektion appellerer de nye herresko fra Tamaris til stilbevidste mænd, der værdsætter kvalitet, komfort og design. Tamaris vil dermed blive en brandoplevelse for både kvinder
ethvert øjeblik i livet – til hverdag og til særlige lejligheder.
Efter en vellykket pilotfase blev TMRS MEN introduceret på markedet til sæsonen Spring/Summer 2025 i udvalgte lande, herunder Frankrig, Belgien/Luxembourg, Grækenland, Østrig, Italien, Holland, Sverige, Norge, Danmark, Tjekkiet, Slovakiet og de baltiske lande. I betragtning af Tamaris' stærke position som et førende dameskomærke på hjemmemarkedet i Tyskland, bruges resultaterne fra de internationale markeder til strategisk at afveje og forberede lanceringen af den nye herreskokollektion.
TIL KVINDENS PARTNER
- Vores brandstrategi er fortsat klart fokuseret på den kvindelige målgruppe. Men med TMRS MEN by Tamaris udnytter vi styrken i vores kernebrand til strategisk at udvide sortimentet og åbne en ny dimension - en dimension, der integrerer mænd som en naturlig del af denne verden. Det, der har været perfekt for kvinder i årtier - et brand,
som de værdsætter som en loyal ledsager i livets mest forskelligartede øjeblikke og faser - er nu også blevet åbnet op for mændene omkring dem. Budskabet til den etablerede kvindelige målgruppe er: Tamaris, nu også til din partner, forklarer Jens Beining, adm. direktør for Wortmann Group.
FS25-kollektionen fra TMRS MEN imponerer med et karakteristisk designsprog, der spænder fra casual til klassisk og byder på slidstærke materialer og gennemtænkte detaljer som for eksempel en udtagelig lædersål. Uanset, om det er sneakers, derby-sko eller loafers, så kombinerer TMRS MEN komfort og stil i kernepris-intervallet fra 69 til 120 euro.
SUMMARY
The popular women's shoe brand is expanding
under the new sub-brand, TMRS MEN, the range will be presented independently at the point of
familiar values associated with the "by Tamaris" promise.
With a versatile collection, the new men's shoes from Tamaris appeal to style-conscious men of all ages who value quality, comfort, and design. Tamaris will thus become a brand experience for -
fect shoes for every moment in life – for everyday wear and for special occasions. Following a successful pilot phase, TMRS MEN was introduced to the market for the Spring/
Summer 2025 season in selected countries including France, Belgium/Luxembourg, Greece, Austria, Italy, the Netherlands, Sweden, Norway, Denmark, Czechia, Slovakia, and the Baltic States. Given Tamaris' strong positioning as a leading ladies' shoe brand within its home market
markets are being used to strategically weigh up and prepare the launch of the new men's shoe collection.
- Our brand strategy remains clearly focused on the female target group. However, with TMRS MEN by Tamaris, we are utilising the strength of our core brand to strategically expand the range and open up a new dimension - one that integrates men as a natural part of this world. What has been perfect for women for decades - a brand that they value as a loyal companion in the most diverse moments and phases of life - has now also been opened up to the men around them. The message to the established female target group is this: Tamaris, now also for your signi-
mann Group explains.
The FS25 collection from TMRS MEN impresses with a distinctive design language - ranging from casual to classic and featuring durable materials and well-thought-out details such as a removable leather footbed. Whether trainers, derbies, or loafers - TMRS MEN combines comfort and style in the proven core price ranges from 69 to 120 euros.
The Wortmann Group, based in Detmold, is best known for its brand Tamaris. It is one of Europe's largest shoe production and retail companies, and among the market leaders for fashionable women's shoes. Its collections are available in over 70 countries and more than 10,000 shoe shops all over the world.
Novi Footwear International Co. Ltd. which counts numerous global brands and retail chains among its customers. The group has almost 1,000 employees internationally. Production work for the company involves a global workforce of approximately 25,000 people.
Trendbureauet Spott peger på tre modetendenser til Forår/Sommer 2026. På hver sin måde handler tendenserne om eskapisme.
Trend agency Spott points to three fashion tendencies for Spring/Summer 2026. In different ways, the trends are all about escapism.
KEYWORDS: Boheme vibes / tropical flair / inspiration from the desert / sun-bleached tones / prairie chic / light layers / artisan touch / warm colour shades / terracotta colours / sunburned accents / nomadic aesthetic / vintage cowboy / sunset palettes / both casual and formal / rich in accessories: belts, hats, bags
KEYWORDS: Everyday romance / jewelry and deco as “sweets” / embellished business look / French café chic / escapism / self-indulgence / the little luxury / feminine silhouettes / decorative jewelry / pastel elegance / pink shades / uncomplicated joy / retro charm / soft lines / Parisian charm / shiny accessories / refined vintage look / decorative simplicity / romantic layers
KEYWORDS: Anonymous / calm / mindful fashion / distraction-free technology / movement as medicine / Tai Chi / holistic well-being / aesthetics of silence / anti-materialism / wellness fashion / natural materials / minimalistic silhouettes / comfort and functionality / sustainability / sensory design / healing through movement / simple colour palettes / Zen-inspired style / holistic design / balancing body and mind / affordable luxury
X SPRING / SUMMER 2025
Fashion trend colours by
SPRING/ SUMMER 2026 COLLECTION
WE ARE LOOKING FORWARD TO SEEING YOU AND INTRODUCING THE SPRING/SUMMER 2026 COLLECTION "FUTURE YOU" AT CIFF C4-018
HENRIETTE STEFFENSEN COPENHAGEN
NU har talt med Spotts indehaver Anja Bisgaard Gaede om tendenserne til næste sommer.
- Generelt er modebilledet præget af forskellige reaktioner på den turbulente og usikre verden, vi lever i. Både Sweet, Sunny og Silence indeholder en form for eskapisme, som kommer til udtryk på forskellige måder i modebilledet, indleder trendeksperten.
SWEET
en illusion om en sødmefyldt hverdag.
- Tøjet er designet i et overdrevet sødt og dekoreret look. Lange perlekæder, brocher, blonder og
hatte sætter prikken over i’et i den legende stil, og farvespektret er domineret af lyse rosa og lette grønne toner samt toner af lyng, brændt terracotta, lys denimblå og en dyb gråsort. Blå og lyserøde toner bliver en vigtig kombination i dette tema, forklarer Anja Bisgaard Gaede. Hun fortæller videre, at prikkerne indtager førstepladsen, når det gælder mønstre i Sweet-tendensen.
- Det kan for eksempel være hvide prikker på sort bund eller omvendt i et chikt udtryk med et præg af elegant, fransk mode, og stilen kan også inde -
er inspireret af ”sweets”, altså et univers af slik
kommer i spil her. Silke, blonder, sløjfer og bånd understreger stilen, uddyber hun. Romantikken er klart en del af eskapismen her, men udtrykket behøver ikke kun være sødt og
lektisk drejning.
Temaet Sweet ses også i herremoden, hvor det fortolkes i en retning, hvor manden pynter sig i et ”old-money-look” eller i et mere enkelt og loose udtryk med 80’er-referencer. Det romantiske element kommer ind i farvekombinationer med for eksempel grå og lyserød samt via blomstermotiver og accessories som tørklædeslips.
NU has spoken to Spott's owner Anja Bisgaard Gaede about the trends for next summer.
- In general, the fashion scene is characterized by different reactions to the turbulent and uncertain world we live in. Both Sweet, Sunny and Silence contain a form of escapism, which is expressed in different ways in the fashion scene, the trend expert begins.
Sweet is a trend where the consumer wants to escape into an illusion of a sweet everyday life.
- The clothes are designed in an exaggeratedly sweet and decorated look. Long pearl necklaces,
the playful style, and the colour spectrum is dominated by light pink and light green tones as well as tones of heather, burnt terracotta, light denim blue and a deep grey-black. Blue and pink tones become an important combination in this theme, explains Anja Bisgaard Gaede. She goes on to say -
terns in the Sweet trend.
- For example, it can be white dots on a black background or vice versa in a chic expression with a touch of elegant, French fashion, and the
Pearls and dots are inspired by a universe of sweets, and the metallic surfaces also come into play
here. Silk, lace, bows and ribbons emphasize the style, she elaborates.
Romanticism is clearly part of the escapism here, but the expression does not have to be only sweet eclectic twist.
The Sweet theme is also seen in men's fashion, where it is interpreted in a direction where the man dresses in an "old-money look" or in a more simple and loose expression with 80s references. The romantic element is expressed in the colour combinations with for instance grey and pink as such as scarf ties.
Silence er en anden måde at lukke den larmende verden ude på.
- Silence er en bredere livsstilstendens, der hand -
tryghed i et enkelt stilunivers, der ikke larmer på nogen måde. Moden i Silence er inspireret af tai chi, zen, balance og wellness og har fokus på ukomplicerede bløde silhuetter og komfort. Der er en del ultrablød strik i oversize volumen i temaet, siger trendeksperten om et andet vigtigt tema
i modebilledet til S/S 2026. Hun fortsætter:
- En del af trenden handler også om funktionalitet og performance. Wrappede styles og løse bukser med detaljer som for eksempel justerbar talje er sammen med strik blandt sommersæsonens key items i dette tema.
Anja Bisgaard Gaede fortæller videre, at Silence-trenden farvemæssigt er domineret af bløde og sarte farvetoner med nuancer af blå som yderpunkter. Temaet indeholder meget ensfarvet
tøj, eventuelt med et enkelt statement-print, for eksempel på en hoodie - typisk vil teksten på printet på en eller anden måde appellere til stilhed. Klassiske metervarer som bomuld og hør samt tekstiler, vi kender fra sportens verden, er vigtige her, og det gælder også Tencel og viskose.
inspireret af blandt andet damp og mikromønstre samt designs, der leger med forskellige former for transparens.
SPRING/SUMMER 2026
CIFF Village
05 – 07 August
1st floor / B1-102
Bella Center / Copenhagen
Silence is another way to shut out the noisy world. - Silence is a broader lifestyle trend that is about shielding oneself from the outside world and does not make any noise. The fashion in Silence is inspired by tai chi, zen, balance and wellness and focuses on uncomplicated soft silhouettes and comfort. There is a lot of ultra-soft knitwear in oversize volume in this theme, says the trend expert about another important theme in the
fashion picture for S/S 2026. Anja Bisgaard adds: - Part of the trend is also about functionality and performance. Wrapped styles and loose trousers with details such as adjustable waists are, together with knitwear, among the key items of the summer season in this theme.
Anja Bisgaard Gaede further explains that the Silence trend is dominated by soft and delicate colour tones with focus on a wide range of blue shades. The theme includes very plain clothes,
possibly with a single statement print on for example a hoodie - typically the text on the print will appeal to silence in some way. Classic fabrics such as cotton and linen as well as textiles we know from the world of sports are important here, and this also applies to Tencel and viscose.terns inspired by, among other things, steam and micro patterns as well as designs that play with different forms of transparency.
IN-SEASON TRENDS
NEW COLOURS & PRINTS
LOVELY MATERIALS
LUXZUZ // ONE TWO FOR FALL 2025
SEE YOU AT CIFF C1-104
Sunny er en mere boheme-inspireret tilgang til næste sommers mode, hvor der hentes inspiration i solrige og varme universer.
- Det kan være i form af tropeliv, western-universer eller ødemarken og ørkenen; paletten er bred, om varme og glæde, siger Anja Bisgaard Gaede indledningsvist om trenden Sunny. Hun fortsætter:
- De varme farvenuancer domineres af en lækker rød farverække, der indeholder både klar rød og brændte toner af orange, rødbrun, terracotta og vinrød samt forskellige udgaver af solens gule farve. Klar grøn og en dyb blå danner kontrast -
trastrig farvekombination. Ifølge trendeksperten anvendes den farverige
vifte til at udtrykke ægte farveglæde, og farverne
farvegradueringer og i broderier, som giver tøjet et crafted og individuelt look.
Solsikken og kaktussen som motiv samt cowboy-inspirerede detaljer som cap’en og cowboystøvler er atter på spil i modebilledet her. Blandt sæsonens key items i denne trendretning er haremsbukser og maxikjoler.
- Den sunny vibe afspejles selvfølgelig også i bademoden, hvor de mange solrige farver blandt andet ses i stribe-mønstre. Generelt ser vi en nyfortolkning af de maritime striber, hvor de klassiske blå-hvide-kombinationer suppleres af striber
nuancer, tilføjer hun.
Strå er et materiale, der understreger det solrige
understreger det varme look.
En variant af temaet henter inspiration i Sashiko, som betyder ”små sting” på japansk. Oprindeligt handlede Sashiko om at lave synlige for-sting - en teknik, som er over 400 år gammel og oprindeligt blev anvendt, når tøj blev repareret ved at sy lap -
aler skulle sys sammen.
- I sommermoden til 2026 byder designerne på mode med kreative detaljer i et håndsyet udtryk - det kan være detaljer, der ligner en håndlavet reparation med netop en lap i et andet materiale, eller det kan være tydelige stikninger, som pynter på en baglomme af et par jeans eller andre dekorationer, som ligner autentisk håndværk, slutter Anja Bisgaard Gaede.
Sunny is a more bohemian-inspired approach to next summer's fashion, where inspiration is drawn from sunny and warm universes.
- It can be in the form of tropical life, western universes or the wilderness and the desert; The palette is broad, it's basically about escaping into the illusion of warmth and joy, says Anja Bisgaard Gaede in an introduction to the Sunny trend. She continues:
- The warm colour shades dominate with a delicious red colour range that includes both bright red and burnt tones of orange, red-brown, terracotta and burgundy as well as different versions of the yellow colours of the sun. Bright green and a deep blue form a contrast - not least yellow and blue form a beautiful and contrasting colour combination. According to the trend expert, the colourful range is used to express true joy of colour, and the
patterns, in colour gradations and in embroidery, which gives the clothes a crafted and individual look.
cowboy-inspired details such as the cap and cowboy boots are once again at play in the fashion scene here.
Among this season's key items in this trend direction are harem pants and maxi dresses.
swimwear, where the many sunny colours are seen in stripe patterns, among other things. In general, we see a new interpretation of maritime stripes, where the classic blue-and-white combinations are complemented by stripes with beautiful orange and terracotta as well as brownish shades, she adds. Straw is a material that
lots of straw bags, straw hats, as well as laces and straps as design elements. Footwear with
A variation of the theme draws inspiration from Sashiko, which means “small stitches” in Japanese. Originally, Sashiko was about making visible pre-stitching - a technique that is over 400 years old and was originally used when clothes were repaired by sewing patches over holes in the clothes, or if several layers of materials had to be sewn together.
- In the summer fashion for 2026, designers offer fashion with creative details in a hand-sewn expression - these can be details that look like a handmade repair with just a patch in a different material, or they can be clear stitching that decorates a back pocket of a pair of jeans or other decorations that look like authentic craftsmanship, concludes Anja Bisgaard Gaede.
FASHION PROFILE AS NEW NORDIC SALES MANAGER - AND INTRODUCTION OF A JEWELRY BRAND
NÜ LINÜ
CIFF C4-018
nu-denmark.dk
NÜ er klar til en spændende sæson med ny struktur på salgsorganisationen i Norden samt lancering af smykkebrandet LINÜ. NÜ is ready for an exciting season with a new sales structure for the Nordic region and launch of the jewelry brand LINÜ.
Medstifter Jannie Lymann har fået Kenneth Rasmussen med på teamet, hvor han fremover skal være Sales Manager for Skandinavien. Kenneth Rasmussen kommer senest fra Betty Barclay, hvor han var kommercielt ansvarlig for Norden. - Vi laver en ny organisationsstruktur, hvor vi trækker ansvaret for salget i Norden hjem til Randers. Med Kenneth i spidsen for det nordiske marked, som han kender så godt, tror jeg, vi kan få markedsandele tilbage. I øvrigt introducerer vi vores eget smykkebrand LINÜ for forhandlerne, og vi er spændte på at lancere denne tilføjelse til NÜ-universet, siger Jannie Lymann. Kenneth Rasmussen udtaler: - Jeg ser et kæmpe potentiale i NÜ. Som marke -
det er lige nu, er det netop den type produkter, som NÜ udvikler, at kunderne efterspørger. NÜ henvender sig til kvinder i alderen 30+, der ønsker tøj med fashion degree. Den prissætning og det materialevalg, NÜ leverer, er helt unikt, og jeg har en klar ambition om at løfte NÜ til et nyt niveau.
Co-founder Jannie Lymann has onboarded Kenneth Rasmussen, and he will be Sales Manager for the Nordic market. Kenneth Rasmussen most recently came from Betty Barclay, where he was commercially responsible for the Nordic region. -
ture, where we are bringing responsibility for sales in the Nordic region back to Randers. With
Kenneth at the helm of Scandinavia – a market he knows very well - I believe we can regain market shares. We are also introducing our own jewelry brand LINÜ to retailers, and we are excited to launch this addition to the NÜ universe, says Jannie Lymann.
Kenneth Rasmussen says: - I see huge potential in NÜ. As the market is right now, it is precisely the type of products that NÜ develops that customers demand. NÜ targets women aged 30+ who want clothes with a fashion degree. The pricing and choice of materials that NÜ delivers are completely unique, and I have a clear ambition to lift NÜ to a new level.
Do you want your brand to stand out?
Book an advert in NU January 2026!
Full page advert
20,000 DKK (2,700 EURO)
Format full page: 225 mm x 297 mm + 5 mm bleed
Dobble-page advert
30,000 DKK (4,000 EURO)
Format full page: 450 mm x 297 mm + 5 mm bleed
Prices are plus VAT
CIRCULATION
7.000 eksemplarer / 7,000 copies
Distribution countries: Denmark, Norway, Sweden, Finland and France
Publication date January 14, 2026
EDITORIAL FOCUS
Fashion trend A/W 2026/2027
Themes:
Fashion & colours A/W 26/27 / Outdoorsy Winter / Lingerie & Loungewear A/W 26/27
PUBLISHER/EDITOR
Helle Mathiesen
+45 4243 3492 helle@mathiesenmedia.dk
SALES
+45 4243 0352 elsebeth@mathiesenmedia.dk
MATHIESEN MEDIA
Østergade 27A · DK-7400 Herning · mathiesenmedia.dk
2+ 3/09/2025 AW 26/27
I januar 2023 blev indkøberne på CIFF for første gang introduceret for Wasabiconcept. Dengang som et plussize-brand. Nu får endnu flere butikker mulighed for at tilføje det populære tøjmærke til sortimentet, idet Wasabiconcept udvides til størrelse 34-58.
In January 2023, buyers at CIFF were introduced to Wasabiconcept for the first time. Back then, as a plus-size brand. Now, even more stores will have the opportunity to add the popular clothing brand to their assortment, as Wasabiconcept is expanding to sizes 34-58.
Da Wasabiconcept blev lanceret i januar 2023 blev det markedsført som et mærke til curvy kvinder i størrelse 42-58.
BREDERE APPEL
om 725.
SUMMARY
When Wasabiconcept was launched in January 2023, it was marketed as a brand for curvy women in sizes 42-58.
- We had great success with Wasabiconcept right from the beginning. The reception really exceeded our expectations. That's why we want Wasabiconcept to be available to even more consumers. Including women who don't identify as plus-size. From Spring 2026, Wasabiconcept will be produced in sizes 34 to 58, which means that the brand will be accessible in more stores. The reality is that a slim woman may well need an extra-large in Wasabiconcept's collection are produced in the entire size range, and stores are free
She adds that Wasabiconcept is also introducing a new logo and new brand colours. - The entire brand universe is being adjusted so that Wasabiconcept has a broader appeal. of the new image photos for Spring 2026. We are running a pay-off with the words "We're
The team is looking forward to presenting the new Wasabiconcept to both plus-size specialists and buyers from multi-brand fashion stores. Wasabiconcept is introducing the concept renewal on all markets at the same time, and the
dics, Wasabiconcept also has a showroom in Stockholm Fashion District showroom 725.
Even the smallest sizes are shaped to reflect real bodies. We believe in making space for all women to express themselves in styles that feel both comfortable, confident and cool
Wasabiconcept brand book
Stockholm
Hunkøn skruer op for det legesyge i deres nye S/S 2026-kollektion, som vises på CIFF i København og på Formland i Herning.
Hunkøn turns up the playfulness in their new S/S 2026 collection, presented at CIFF in Copenhagen and at Formland in Herning.
Hunkøns nye kollektion til S/S 26 byder blandt andet på denim
alt sammen med Hunkøns karakteristiske humoristiske og fanden-i-voldske twist.
– Vi laver holdbar mode med kreativitet og personlighed. Vo -
med ikoniske motiver som små djævle, slanger og sjove dyr.
Vi kalder det et “kreativt frirum”, hvor alt kan ske, fortæller Anne Skovgaard Schøler, der står bag design og kollektionsudvikling.
Siden 2015 har hun drevet brandet sammen med Trine Keseric, som er CEO og ansvarlig for driften. Begge er uddannede fra TEKO i Herning og deler en stærk passion for fashion og stærke visuelle fortællinger.
– Djævlen er vores maskot og en vigtig del af vores identitet. Den symboliserer den indre kraft og det mod, vi alle har i os –til at turde være os selv og gøre tingene på vores egen måde.
siger Trine Keseric.
Our designs are based on a feminine and graphic expression, spiced up with iconic motifs such as little devils, snakes and funny animals
Anne Skovgaard Schøler
NYT KAPITEL
Det markerede et nyt kapitel for virksomheden, hvor struktur, strategi og vækst går hånd i hånd med det kreative drive. Anne og Trine sidder fortsat med i ledelsen og arbejder tæt sammen med investorerne om den langsigtede retning for Hunkøn.
– Vi er stadig 100 % drevet af design, kommunikation og produktudvikling. Men det er en styrke at få sparring på områder som økonomi, administration og IT – så vi kan bygge videre på et solidt fundament og fortsætte med at vokse, fortæller Trine Keseric.
Hunkøn designer i dag to store kollektioner om året med mulighed for drops i sæsonen. Danmark er fortsat det stør-
AF HELLE MATHIESEN
ste marked, men brandet vokser også i resten af Europa og har netop fået en agent i Norge. Samtidig lanceres en helt ny ballerinasko i S/S 2026-kollektionen, hvis den sidste prøve godkendes – naturligvis med Hunkøns signaturdetaljer og i
Hunkøn's new collection for S/S 26 includes denim with quirky embroidery, lace details and graphic prints - all with Hunkøn's characteristic humorous and wild twist.
- We produce durable fashion with creativity and personality. Our designs are based on a feminine and graphic expression, spiced up with iconic motifs such as little devils, snakes and funny animals. We call it a "creative free space" where anything can happen, says Anne Skovgaard Schøler, who is head of design and collection development.
Since 2015, she has run the brand with Trine Keseric, who is CEO and responsible for operations. Both are graduates from TEKO in Herning and share a strong passion for fashion and strong visual stories.
– The devil is our mascot and an important part of our iden -
within us – to dare to be ourselves and do things our own way.
says Trine Keseric.
In May 2024, Hunkøn added two external investors in the ownership circle. This marked a new chapter for the company, where structure, strategy and growth go hand in hand with the creative drive. Anne and Trine remain in the management team and work closely with the investors on the long-term direction of Hunkøn.
– We are still 100% driven by design, communication and product development. But it is a strength to get sparring in build on a solid foundation and continue to grow, says Trine Keseric.
Hunkøn currently designs two large collections per year with the possibility of seasonal drops. Denmark remains the largest market, but the brand is also growing in the rest of Europe and now also has an agent in Norway. At the same time, a brand new ballerina shoe will be launched for the S/S 2026
Hunkøn's signature details and in several colours.
Hvordan vil strand-looket se ud til næste sommer?
Få et sneak-peak på S/S 26.
How will the beach look appear next summer?
Get a sneak peek at S/S 26.
Den innovative bøjle indeholder et uventet materiale: Græs. The innovative hanger incorporates an unexpected material: Grass.
AF HELLE MATHIESEN
For mange modebrands er bæredygtighed ikke længere en abstrakt trenddet er blevet daglig praksis at arbejde med konkrete tiltag og nye initiativer, der gør mærket og virksomheden mere og mere bæredygtig. En ny tilgang fra Tyskland viser, hvordan innovativ tænkning kan gøre bæredygtighed håndgribelig: Cortec, der specialiserer sig i bøjler, har gentænkt bøjlen og sælger den i en ny udgave med betydeligt lavere CO 2-aftryk og fremstillet af smartere materialer, end hvad der gør sig gældende for traditionelle plastikbøjler.
Kernen i innovationen er et uventet materiale: Græs.
2-reduktion sammenlignet med konventionelle plastikbøjler - baseret på en fuld livscyklusanalyse. Cortec Hangers er udviklet i tæt samarbejde med universiteter og tværfaglige innovationsnetværk, der er dedikeret til ambitiøse CO 2-reduktionsmål.metoder.
Agreement). Den langsigtede energikontrakt sikrer, at størstedelen af den elektricitet, der bruges i produktionen, kommer fra vedvarende kilder, hvilket forbedrer virksomhedens CO 2-balance betydeligt.
GENNEMSIGTIGHED
miljømæssige og sociale påvirkning af sine produkter - en standard, som mange skandinaviske mærker værdsætter højt.
Flere danske modebrands arbejder allerede sammen med Cortec og sætter ikke kun pris på de innovative produkter, men også en hurtig leveringstid fra Tyskland og et tæt samarbejde med produktudviklingsteamet.
Bøjlerne fra Cortec viser, hvordan materialer, teknologi og samarbejde på tværs af grænser kan drive meningsfuld forandring inden for bæredygtig mode - direkte fra bøjlestangen.
SUMMARY
For many fashion brands, sustainability is no longer an abstract trend – it has become daily practice to work with concrete measures and new initiatives to make the brand and the company more and more sustainable. A new approach from Germany shows how innovative thinking can make
lower CO 2 footprint and produced in smarter materials.
At the heart of this approach is an unexpected material: Grass. Cortec in -
2 reduction compared to conventional plastic hangers – based on a full life cycle analysis.
Cortec’s hangers have been developed in close collaboration with universities and interdisciplinary innovation networks dedicated to ambitious CO 2reduction goals. Together, they are pushing the boundaries of sustainable materials and production methods.
ment). This long term energy contract ensures that the majority of elec -
impact of its products - a standard that many Scandinavian brands highly value.
Several Danish fashion brands are already working with Cortec and appreciate not only the high level of innovation, but also the fast delivery times from Germany and the close collaboration with the product development team.
The Cortec hangers show how materials, technology and cross-border collaboration can drive meaningful change in sustainable fashion - right from the clothes rail.
cortec-hangers.com
En af de vigtigste trends disse år er bæredygtighed og digitalisering – og disse trends rummer enorme forretningsmæssige potentiale for danske modevirksomheder. I Deloitte er vores brancheeksperter klar til at hjælpe jer med at udnytte de mange muligheder, jeres forretning står overfor. Vi tilbyder en bredvifte af integrerede services, som vi skræddersyr til netop jeres behov.
Se mere på modeanalysen.deloitte.dk
Det canadiske mærke har underskrevet en aftale med Tina Christensen fra det dansk/islandske agentur TC-Fashion om at tilføje Sverige til sit salgsområde.
The Canadian brand has signed an agreement with Tina Christensen from the Danish/Icelandic agency TC-Fashion to add Sweden to her sales area.
AF HELLE MATHIESEN
Tina Christensen, der i 12 år har været agent i Danmark og Island for canadiske Frank Lyman Montréal, har per 1. juli 2025 føjet Sverige til sit salgsområde.
Og faktisk ligger det svenske marked på ingen måde fjernt for Tina Christensen, da hun tilbage i agenturets første år også var agent for Sverige. Efter et par år foretog det canadiske hovedselskab en omstrukturering, som betød, at Tina Christensen de seneste mange år har koncentreret sig om sine kunder i Danmark og Island.
FRANK LYMAN MONTRÉAL
TC-Fashion
COPENHAGEN
CIFF Village in Bella Center
Showroom B0-212
STOCKHOLM
Stockholm Fashion District
Showroom 802
franklyman.com
Tina Christensen udvider sit agentur på
med det svenske marked
- Man kan på en måde sige, at jeg er ”kommet hjem” til det svenske marked igen. Jeg glæder mig meget til at arbejde med Frank Lyman Montréals svenske kunder, og til at genoptage samarbejde med mange af de loyale kunder, som har en vedholdende kærlighed til Frank Lyman Montréal og har haft vores kollektioner i deres butikker gennem mange år. Frank Lyman Montréal udvikler kollektioner, der har et karakteristisk og udtaler Tina Christensen.
SHOWROOM I KØBENHAVN OG STOCKHOLM
Tina Christensen kommer til at benytte sit eksisterende showroom i Bella Center som ”hovedkontor”, men vil selvfølgelig også byde svenske butikker velkommen i Frank Lyman Montréal-showroomet i Stockholm Fashion District.
- Jeg har åbent i vort svenske showroom den 11.-15. august 2025 i forbindelse med Fashion Week Trade i Stockholm Fashion District, mens showroomet i Bella Center har åbent den 4.-7. august under Copenhagen Fashion Week og CIFF. Showroomet i Bella Center bliver spydspidsen for det skandinaviske salg, her er jeg ofte i hverdagen. I showroomet i Bella Center besøger mine kunder mig året rundt - ikke kun i forbindelse med messeugen, siger Tina Christensen.
Ud over de nye kollektioner, der introduceres med sæsonskiftene gennem året, så har Frank Lyman Montréal stor succes med sin vifte af bedstsælgende styles til omgående levering - canadierne benævner disse bestsellers ”hot styles”. Derudover har Frank Lyman Montréal et stærkt basisprogram i klassiske farver.
Virksomheden Frank Lyman Montréal tilbyder to brands: Frank Lyman og Lyman by Frank Lyman.
- Begge kollektioner er designet med et unikt blik for detaljen - uanset om det gælder dekorationer på jeans eller festkjoler. Perler, broderier og andre smukke detaljer tilfører designet et unikt og genkendeligt feminint twist. Kollektionerne er alle designet i Canada, og Frank Lyman er en familieejet virksomhed, der i år kan fejre sit 25 års jubilæum. Produktionen foregår stadig primært i Canada, fortæller agenten for Danmark, Island og Sverige.
- Frank Lyman Montréal har investeret i videreudviklingen af deres brugervenlige B2B-ordresystem, som gør det superlet for kunderne at lægge nye ordrer og supplere 24/7. Butikkerne har også let adgang til et stort online foto- og video-materiale, som de frit kan bruge i butikkens egen markedsføring på de sociale medier. Familievirksomheden er i det hele taget fantastisk servicemindet og nem at samarbejde med. Kollektionerne er virkelig i en kategori for sig selv, hvad gælder både design, detaljerigdom, pasform og kvalitet. Så jeg glæder mig utrolig meget til at videreudvikle markederne for Frank Lyman Montréal i Sverige, Danmark og Island, slutter Tina Christensen.
SUMMARY
Tina Christensen, who has been an agent in Denmark and Iceland for Canadian Frank Lyman Montréal for 12 years, has added Sweden to her sales area as of July 1, 2025.
And in fact, the Swedish market is by no means unfamiliar for Tina Christensen, as she was also an agent for Sweden back in
the Canadian parent company carried out a restructuring, which meant that Tina Christensen has concentrated on her customers in Denmark and Iceland for the past many years.
throughout the year, Frank Lyman Montréal has great success with its “hot styles” range of best-selling styles for immediate delivery. In addition, Frank Lyman Montréal also has a strong basic program in classic colours. The company Frank Lyman Montréal offers two brands: Frank Lyman and Lyman by Frank Lyman.
- Both collections are designed with a unique eye for detail - whether it's decorations on jeans or party dresses. Pearls, embroidery and other beauti -
collections are all designed in Canada, and Frank Lyman Montréal is a family-owned company, celebrating its 25th anniversary this year. Manufacturing still takes place primarily in Canada, says the agent for Denmark, Iceland and Sweden.
- Frank Lyman Montréal has invested in the further development of their user-friendly B2B order system, which makes it super easy for customers to place new orders and replenish 24/7. The stores also have easy access to a large online image and video bank, which they can freely use in the store's own marketing activities on social media. The family business is top service-minded and easy to work with. The collections are truly in a
much looking forward to further developing the markets for Frank Lyman Montréal in Sweden, Denmark and Iceland, Tina Christensen concludes.
- In a way, you could say that I have "come home" to the Swedish market again. I am very much looking forward to working with Frank Lyman Montréal's Swedish customers, and to resuming cooperation with many of the loyal customers who have an enduring love for Frank Lyman Montréal and have had our collections in their stores for many years. Frank Lyman Montréal develops collections that have a characteristic and unique expression with a focus on modern elegance and a wealth of beautiful details, says Tina Christensen. Tina Christensen will use her existing showroom in Bella Center as her
Lyman Montréal showroom in Stockholm Fashion District.
- Our Swedish showroom will be open on 11-15 August 2025 in connection with Fashion Week Trade in Stockholm Fashion District, while the showroom in Bella Center will be open on 4-7 August during Copenhagen Fashion Week and CIFF. The showroom in Bella Center will be the spearhead for Scandinavian sales, since I almost always work here, says Tina Christensen. In addition to the new collections introduced with the seasonal changes
unforgettable woman. Without claiming to be perfect, she embraces herby her age, rather by her charisma. Her fashion embraces her curves and practical, but just as fanciful, because everything is played in the details.
Lyman is an unmistakably chic collection designed for those occasions when you want to shine. The woman who chooses to wear this collection proudly understands her strengths and shows her breathtaking style.
Jubilæumskollektionen til Spring/Summer 2026 fra Costamani bærer titlen ”10 years with love”. Gennem 10 år har Merete Wang Andersen med stor kærlighed designet og solgt unik mode.
The anniversary collection for spring/summer 2026 from Costamani is entitled “10 years with love”. With great love, Merete Wang Andersen has designed and sold unique fashion for 10 years.
AF HELLE MATHIESEN
NU mødes med CEO Merete Wang Andersen til en snak om, hvordan det er lykkedes at have vedholdende succes gennem 10 år. At etablere og videreudvikle en mindre, dansk modevirksomhed i et stærkt konkurrencebetonet, internationalt marked er en bedrift, som vi uddyber i denne artikel.
Merete Wang Andersen udtaler:
- Jeg tror først og fremmest, det handler om at være så agile som muligt. Vi har evnet at tilpasse os markedet -
balance, hvor man justerer sin forretning til efterspørgslen, men uden at miste sin identitet. Vi har haft konstant fokus på kvalitet, service og samarbejde, og det er værdier, vi aldrig vil lave om på.
Merete Wang Andersen tilføjer:
- Designmæssigt holder vi fast ved at levere feminin og
har vi for eksempel Costamanis monogram broderet på -
sempel et lille hjerte og tallet 10, som symboliserer, at det er Costamanis 10-års jubilæum. Vi kommer også med skønne 3D print, smukke knapper og bånd og naturligvis
vigtig del af Costamanis DNA. Vi er det brand, som oftest bliver highlightet af vores kunder som eycatch i butikken og blikfang i butiksvinduet, hvilket kan være lige det, der får forbrugeren til at gå ind i forretningen. Vi er desuden netop begyndt at levere vores nye express-kollektion, og vi må sige, at det fungerer rigtig godt.
KVALITET OG GOD SERVICE
- Vi har mere end nogen sinde fokus på produktet og produktionen. Vi udfører grundige vasketest og leverer gennemarbejdede pasformer, og vi har jeans og bukser til både den slanke og den runde kvinde. Alle buksetyper kommer med stretch, da det er afgørende for Costamani-brandet, at kvinden føler sig komfortabel og rigtig godt tilpas i vores tøj, pointerer Merete Wang Andersen. En anden vigtig værdi for Merete Wang Andersen er at give god service.
- Jeg vil sige, at gennem de 10 år, Costamani har været i
COSTAMANI COLOUR MIX
S/S 2026
Khaki green & pink
Lavender & light grey
Red & clear blue
markedet, så er service og tætte relationer blevet tiltagende vigtigt, da vi løfter sammen. Da Costamani er et kvalitetsbrand, tror vi på, at den bedste salgsstrategi er at bakke op om vores udvalgte forhandlere, så Costamani ikke føres i for mange butikker i hver by. Merete Wang Andersen ser en lys fremtid for Costamani, fordi hun fortsat vil fokusere på den rette balance mellem markedstilpasning og loyalitet, samt mod mærkets værdisæt og designmæssige DNA.
SUMMARY
NU meets with CEO Merete Wang Andersen to talk about how Costamani has managed being successful for 10 years.
Establishing and further developing a smaller, Danish fashion company in a highly competitive, international market is an achievement that we elaborate on in this article.
- First and foremost, I think it is about being as agile as possible. We have been able to adapt to the market - and it is an on-goingness to the market demands without losing your identity. We have had a constant focus on quality, service and co-operation, and these are values that we will never change, says Merete Wang Andersen. She elaborates:
- In terms of design, we stick to delivering feminine and trendy fashave Costamani's monogram embroidered on several styles. As al -
sary. We also come with beautiful 3D prints, beautiful buttons and ribbons and of course lots of great prints in beautiful colour mixes, which are and will be an important part of Costamani's DNA. We are the brand that is most often highlighted by our customers as an eye-catcher in the store and in the shop window, which can be exactly what makes the consumer enter the store. We have also just started delivering our new express collection, and it works really well.
- We are more than ever focused on the product and the production. We carry out thorough washing tests and deliver well-designed woman. All types of trousers come with stretch, as it is crucial for the Costamani brand that every woman feels comfortable and really at ease in our clothes, Merete Wang Andersen points out. Another important value for Merete Wang Andersen is providing good service.
- I would say that over the 10 years that Costamani has been in the market, service and close relationships have become increasingly important as we lift together. As Costamani is a quality brand, we believe that the best sales strategy is to support our selected retailers so that Costamani is not carried in too many stores in each city.
Merete Wang Andersen sees a bright future for Costamani because she will continue focusing on the right balance between market adaptation and loyalty, as well as towards the brand's values and design DNA.
COSTAMANI CIFF C1-042 Aarhus Fashion Week costamani.dk
Det danske brand med rødder tilbage til 1993 og en stolt håndværks- og designmæssig arv relanceres med fornyet kraft - båret af vision, erfaring og en skarp fornemmelse for international modekultur. Founded in 1993, with a proud legacy of craftsmanship and design, Onstage is now relaunched with renewed energy - driven by vision, experience and a refined understanding of the international fashion landscape.
Med en stærk silhuet og en kompromisløs æstetik træder det danske modebrand Onstage ind i en ny æra.
Bag Onstage står Birgitte Gervig Andersen, designer og producent med over 40 års erfaring i branchen. Hendes designunivers er dybt forankret i traditioner fra Italien, hvor hun selv har boet og fundet inspiration i årtier. Resultatet er kollektioner i luksuriøst lammeskind med et udtryk, der balancerer det rå og feminine - skabt til bevidste kvinder, der udstråler styrke som en del af deres stil. Som led i relanceringen træder Merete Wang Andersen, ejer af modebrandet Costamani og Wang Agentur, ind som ny global distributør. Med sig bringer hun et erfarent, internationalt salgsteam, der positionerer Onstage på tværs af markeder - med et klart fokus på kvalitet, varighed og bevidsthed.
stage er long lasting fashion skabt til at blive brugt, elsket og givet
tidsholdbare i både design og materialevalg. Relanceringen byder også på en ny linje af eksklusive lædertasker og accessories, der introduceres side om side med ready-to-wearkollektionerne på CIFF og Aarhus Fashion Week. Et fuldendt læderunivers, hvor hver eneste detalje er kurateret med præcision. Med et fornyet setup, et skarpt distributionsnet og en kreativ åre, der historie og øje for fremtiden i international mode.
With a strong silhouette and an uncompromising aesthetic, the Danish fashion brand Onstage enters a new era.
At the heart of Onstage is Birgitte Gervig Andersen, designer and manufactorer with over 40 years of experience. Her design universe is deeply rooted in Italian traditions, shaped by the years she spent living in Italy and drawing inspiration from its culture and craftsmanship. The result is a collection crafted in luxurious lamb leather, merging the raw and the feminine - designed for conscious women who radiates strength as part of their style.
As part of the relaunch, Merete Wang Andersen, owner of the fashion brand Costamani and Wang Agency, joins as the new global distributor. She brings with her, an experienced international sales team, positioning Onstage across key markets - with a strong focus on quality, longevity, and mindful fashion.
The brand’s philosophy is simple, yet powerful: Buy - Use - Reuse. Onstage stands for long lasting fashion made to be worn, loved and passed on. A conscious counterpoint to the disposable, and a tribute to longlivity in both design and material choices.
The relaunch also introduces a new line of exclusive leather bags and accessories, to be presented alongside the ready-to-wear collections at CIFF and Aarhus Fashion Week. A complete leather universe, where every detail is curated with precision.
With a renewed setup, a sharp distribution strategy and a creative vein that continues to pulse, Onstage is ready for its relaunch - with respect for its history and a clear eye on the future of international fashion.
FABRICS, YARNS, EMBROIDERY & HANDICRAFTS TRADE FAIR 9-11 AUGUST, 2025
SATURDAY 10-18 / SUNDAY 9-18 / MONDAY 9-16
MEN’S FASHION, UNDERWEAR, OUTERWEAR & ACCESSORY TRADE FAIR 10-11 AUGUST, 2025 SUNDAY 9-18 / MONDAY 9-16
WOMEN’S FASHION, OUTERWEAR, LINGERIE & ACCESSORY TRADE FAIR 17-19 AUGUST, 2025 SUNDAY 9-18 / MONDAY 9-18 / TUESDAY 9-15
Mange danske modebutikker modtager allerede vores gratis nyhedsmail med inspirerende nyt om udstillerne. Gå ikke glip af spændende nyt om kollektioner, virksomheder og agenturer i branchen.
Tilmeld dig i dag! Du skal blot maile til charlotte@nord-fair.dk
Det svenske mærke Olars Ulla udstiller for første gang på MODE-messen i Vejle den 17.-19. august 2025. Mærket er kendetegnet ved at tilbyde utallige kombinationsmuligheder i et unikt design og i en kvalitet med lang holdbarhed.
The Swedish brand Olars Ulla will exhibit for the first time at MODE in Vejle on August 17-19, 2025. The brand is characterized by offering countless combination possibilities in a unique design and in a quality with long durability.
AF HELLE MATHIESEN
Det svenske mærke Olars Ulla repræsenteres i Danmark og Norge af GM Agentur DA, som agenterne Gaute Lunde Ajer og Marianne Martinsen står bag. På MODE-messen i Vejle kan indkøberne opleve den nye kollektion fra Olars Ulla til Spring/Summer 2026 på stand 86.
Olars Ulla blev grundlagt i 1999 af designeren Ulla Simonsen. Navnet Olars, som stammer fra slægtsgården med aner tilbage fra 1600-tallet, giver virksomhedens identitet sit karakteristiske præg. Oprindelsen i Dalarna med stolte landbrugstraditioner sætter fortsat sit præg på designet.
Olars Ulla er drevet af visionen om at tilbyde unikt og holdbart tøj til kvinder. Kollektionerne udtrykker en blanding af rustik hverdag og stilfuld fest. Stilen er boheme eller bonderomantisk mixet med en sej attitude. Tøjet er behageligt og feminint hele vejen igennem. Designet er tidløst og ikke kun funktionelt, men også slidstærkt. De mange kombinationsmuligheder er Olars Ullas kendetegn, hvilket gør designet unikt. Kollektionerne udvikles desuden altid, så det er nemt for forbrugeren at kombinere items fra den nye kollektion med elementer fra tidligere kollektioner. Tøjet er fremstillet til at holde længe og blive elsket mere og mere med tiden. Filosofien er, at ved at designe mode, der holder over tid, kan modeindustrien bevæge sig væk fra brug-og-smid-væktrenden.
Olars Ulla arbejder aktivt for at fremme miljørigtig produktion. Forårs- og sommerkollektionen 2026 er næsten udelukkende produceret i Europa. Tøjet er produceret i kvalitetsmaterialer, og målet er hele tiden at øge andelen af miljøvenlige materialer. Leverandørerne er nøje udvalgt ud fra blandt andet ansvarlighed og etisk bevidsthed.
Virksomheden har i dag butikker i Stockholm, Göteborg og Malmø samt omkring 50 forhandlere fordelt på tværs af Sverige og Nordeuropa.
SUMMARY
The Swedish brand Olars Ulla is represented in Denmark and Norway by GM Agentur DA, which is run by the agents Gaute Lunde Ajer and Marianne Martinsen. At the MODE fair in Vejle, buyers can experience the new Spring/Summer 2026 collection from Olars Ulla at stand 86.
Olars Ulla was founded in 1999 by designer Ulla Simonsen. The name Olars, which originates from the family farm with roots dating back to the 17th century, gives the company's identity its characteristic touch. Its origins in Dalarna with proud agricultural traditions continue to leave its mark on the design.
Olars Ulla is driven by the vision of offering unique and durable clothing for women. The look expresses a mix of rustic everyday life with stylish celebration. The style is bohemian or peasant romantic with a cool attitude. The clothes are comfortable and feminine throughout. The design is timeless and not only functional, but also durable. The many options of combination are Olars Ulla's hallmark, which makes the design unique. The collections are developed so that the consumer is able to combine new items with pieces from previous collections. The clothes are made to last a long time and to be loved more and more over time. The philosophy is that by designing clothing that lasts over time, the fashion industry can move away from the use-and-throw-away trend.
Olars Ulla works actively to promote environmentally friendly production. The Spring/ Summer 2026 collection is almost entirely produced in Europe. The clothes are made in quality materials, and the goal is to constantly increase the part of environmentally friendly materials. Suppliers are carefully selected based on, among other things, responsibility and ethical awareness.
The company currently has stores in Stockholm, Gothenburg and Malmö as well as around 50 retail partners across Sweden and Northern Europe.
OLARS ULLA
MODE i Vejle, stand 86
Norwegian Fashion Week, showroom 2F-02
olarsulla.se
NU har udvalgt et bredt udvalg af leverandørernes nye og inspirerende S/S 26-kollektionsbilleder. Fællesnævneren er blødt og sofistikeret.
NU has selected a wide selection of the suppliers' new and inspiring S/S 26 collection images. The common denominator is soft and sophisticated.
Outdoorsy sommertøj handler ikke blot om at finde favoritbeklædning til backpacking, vandreture eller andre populære outdoor sportsfænomener. Det handler også om at finde cool looks og styling til livet i byen, til en tur i sommerhuset eller en gåtur i parken. Overtøjet til disse situationer kan dog meget vel være inspireret af førstnævnte aktiviteter, når det gælder funktioner, materialer, dekorationer og detaljer. NU viser et stærkt udvalg af overtøjsleverandørernes nye kollektionsbilleder, der illustrerer hvordan en outdoorsy sommer kan se ud til Spring/Summer 2026, når det gælder lifestyle, fashion og styling.
Outdoorsy summer clothing is not just about finding favorite clothing for backpacking, hiking or other popular outdoor sports. It is also about finding cool looks and styling for urban life, for a trip to the summer house or a stroll in the park. However, outerwear clothing for these situations may very well be inspired by the former mentioned activities in functionalities, material wise, in decorations and details. NU shows a strong selection of new collection photos from the outerwear suppliers, illustrating how an outdoorsy summer can look like in Spring/Summer 2026 when it comes to lifestyle, fashion and styling.
Rethink things and invent sustainable solutions out of existing materials –this is where we invest all our energy. We produce clothes hangers out of grass and textiles . We use recycled plastics and reuse raw materials Continually we reduce our CO2-footprint and shorten transport routes We have answers to tomorrow’s questions today.
Find out more at cortec-hangers.com
SEBAGO CONTINUES IMMENSE
SUCCESS WITH SAILOR SHOES
NU har talt med Eric Elm fra Trendmark, der har distributionsretten til SEBAGO i Norden og de baltiske lande, om baggrunden for sailorskoens enorme comeback i modebilledet.
NU had a talk with Eric Elm from Trendmark about the background for the sailor shoe's huge comeback in the fashion scene. Trendmark has the distribution rights for SEBAGO in the Nordics and Baltics.
AF HELLE MATHIESEN
Q | Hvorfor tror du, trenden er blevet så stor på de autentiske heritage sailor-sko i disse år?
A | Vi ser en klar bevægelse mod autenticitet og ægte storytelling i både mode og livsstil. Det maritime har længe været en underspillet luksusreference, men nu har store modehuse igen kastet anker i netop denne verden. Forbrugerne søger det ægte og originale – og det er netop, hvad en heritage sailorsko som SEBAGO Docksides tilbyder: Historik, kvalitet og et ægte link til en maritim livsstil, som oplever en enorm genopblomstring både kulturelt og æstetisk.
Q | særligt efterspurgte?
A | Først og fremmest er Docksides en original - en sko med dybe rødder i det maritime univers. Skoen har et stærkt nostalgisk og kulturelt præg, men fremstår samtidig moderne takket være en tydelig premium-repositionering.
SEBAGO har i de seneste år styrket sit brand markant gennem eksklusive samarbejder med blandt andet NN07 og Filippa K, hvilket har åbnet dørene til nye målgrupper og givet brandet en stærkt nordisk modetilknytning. Når du kombinerer ægte arv med nutidig styling, bliver det et naturligt valg for både modebevidste forbrugere og trendsættere.
Consumers are looking for authenticity and originality, which is exactly what the heritage sailor shoe SEBAGO Docksides offers
Q | 2026?
A | SEBAGOs kollektion til S/S 2026 udstråler en gennemtænkt balance mellem funktion og stil. Der ses en tydelig kobling mellem sko og tøj - især i brugen af farver som navy blue, hvid og rød samt retro-inspirerede mønstre og silhuetter. Det handler om at skabe et helhedslook, hvor Docksides-skoene fungerer som den naturlige base, og tøjkollektionen som en afslappet, men eksklusiv forlængelse af livsstilen.
Q | På hvilke fagmesser i august 2025 kan indkøberne i Norden
A | SEBAGO vil blive præsenteret på CIFF i København i august 2025, hvor den nyeste kollektion til S/S 2026 vises frem. Derudover er det nye, at BLENDER AGENCY nu repræsenterer SEBAGO i Norge - et vigtigt skridt i den fortsatte premiumpositionering af brandet i Norden.
SUMMARY
Eric Elm from SEBAGO:
“At Trendmark, we see a clear movement towards authenticity and true storytelling in both fashion and lifestyle. The maritime look has long been an understated luxury reference, but now major fashion houses have once again dropped anchor here. Consumers are looking for authentic and original brands – and that is exactly what a heritage sailor shoe like the SEBAGO Docksides offers: History, quality and a real link to a maritime
lifestyle, which is experiencing a huge revival both culturally and aesthetically.
ticularly sought after is that Docksides is an original - a shoe with deep roots in the maritime universe. The shoe has a strong nostalgic and cultural feel, but at the same time appears modern thanks to a clear premium repositioning. In recent years,clusive collaborations with, among others, NN07 and Filippa K. The co-labs have opened the doors to new target groups and given the brand a strong Nordic fashion connection. When you combine true heritage with contemporary styling, it becomes a natural choice for both fashion-conscious consumers and trendsetters.
SEBAGO offers not only footwear, but also apparel. The collection for S/S 2026 exudes a well-thought-out balance between function and style. There is a clear connection between the footwear and the apparel - especially in the use of colours such as navy blue, white and red, as well as in the retro-inspired patterns and silhouettes. It's all about creating a complete look, where the Docksides shoes serve as a natural base, and the clothing collection as a relaxed but exclusive extension of the lifestyle.
SEBAGO will be presented at CIFF in Copenhagen in August 2025, where the latest collection for S/S 2026 will be showcased. In addition, it is new that BLENDER AGENCY now represents SEBAGO in Norway - an important step in the continued premium positioning of the brand in the Nordic region.”
Trendmark
SEBAGO CIFF B3-054
trendmark.se
sebago.se
Tekstilvirksomhedens vedvarende succes skyldes evne til fremsyn og vilje til forandring.
Ability to foresight and the willingness to change are among the most important reasons for Claire Group’s continued success.
AF HELLE MATHIESEN
Den danske tekstilindustri har gennemgået enorme forandringer siden 1975. At skulle omstille sig til skiftende virkeligheder er blevet et grundvilkår i modebranchen.
Claire Group i Ikast er et bevis på, at det kan lade sig gøre at trives i den omskiftelige branche.
Her satte Claire Group nye standarder og skabte ordentlige arbejdsforhold for medarbejderne på systuerne.
INNOVATION
- Vi har gennem alle årene fokuseret på innovation. Vi var blandt de første danske tekstilvirksomheder, som udviklede et CSR-program (Corporate Social Responsibility), og vi har været frontløbere, når det gælder den grønne omstilling. Det har alle dage været normen for os at producere tøj i en holdbar kvalitet, og den værdi har vi fastholdt. I juni 2012 blev vi som Skandinaviens første
generelt meget op i at have en arbejdsplads, hvor medarbejderne kan lide at være, udtaler CEO Nikolaj Hust, 46 år. Han er stolt af den virksomhed, som hans far Anders Hust har etableret og udviklet, og han har selv været en del af Claire Group i 15 år.
- Da Claire Groups danske produktion toppede, havde vi omkring 700 syersker, tilskærere med videre tilknyttet. De arbejdede på over 10 forskellige lokationer i Midtjylland, og vi havde også masser af hjemmesyersker. Da vi rykkede produktionen til Kina, oprettede vi eget produktionskontor og ansatte et stort antal controllere for at sikre kvalitet og arbejdsforhold, fortæller Nikolaj Hust.
FRONTLØBER OG ORDENTLIGHED
Claire Group var også blandt frontløberne inden for eksport af dansk mode. - Vi var tidligt ude over landets grænser. Da muren faldt, åbnede der sig nye markedsmuligheder i Rusland og Østeuropa, og her blev Claire hurtigt et eftertragtet brand. I 90’erne begyndte de førende brands at etablere egne konceptbutikker, og det gjorde vi også. Vi gik ind i retail og havde på et tidspunkt over 50 butikker i blandt andet Polen og Rusland. Også på det nordiske marked etablerede vi vores egne konceptbutikker, og i dag har vi stadig 16 egne butikker i Norge. Den fremsynethed og det skarpe øje for forretningsmuligheder, min far har - kombineret med hans ekspertise inden for tal og økonomi - har udviklet virksomheden gennem årene. Han har også været villig til at tage risici. Jeg har kæmpe respekt for min fars evne til købmandskab, og han har altid lavet forretning på en ordentlig måde. Han har evnet at have udsyn og blik for nye muligheder uden at miste overblikket og sansen for detaljen. Det er et fantastisk positivt aftryk, min far har sat gennem tiden - og den store respekt, han har bygget op om virksomheden, møder jeg fortsat blandt kunder og leverandører, fastslår Nikolaj Hust, der blev ansat i familievirksomheden i 2010 som chef for marketing og innovation. Den tidligere professionelle fodboldspiller (for blandt andre Fortuna Düsseldorf, FC Midtjylland og Vejle Boldklub) havde snust til markedsføringsfaget gennem en ansættelse i reklamebureauet IB & co.
Senere blev Nikolaj Hust også ansvarlig for salgsaktiviteterne i familievirksomheden.
- Mit interesseområde er klart på det kreative og salgsstrategiske. Da vi intro -
den del af forretningen, og i 2017 blev jeg salgsdirektør for hele huset, herunder for Claire Woman. I april 2023 overtog jeg CEO-kasketten fra min far, der fortsatte med at have sin gang i huset som konsulent og sparringspartner, fortæller Nikolaj Hust.
I 2021 blev Claire Group majoritetsejer i NoBRAKES A/S, der står bag mærkerne Woodbird og GRUNT.
FØRER LIVSVÆRK VIDERE
Stifter, 72 årige Anders Hust, er glad for, at sønnen har villet påtage sig ansvaret for at føre livsværket videre.
- Det betyder alverden for mig, at Nikolaj fører stafetten videre. Der har naturligvis budt sig andre muligheder gennem årene, hvor jeg kunne have solgt virksomheden eller fusioneret med andre i branchen. Med den koncentration, der har fundet sted i modebranchen gennem årene, ville det have været en naturlig udvikling. Men jeg synes, at en familievirksomhed på egne hænder kan noget andet. Det har klart været min drøm, at næste generation skulle føre Claire Group videre - selvfølgelig under den forudsætning, at Nikolaj kunne se sig selv som ejer og CEO. Det store ansvar må ikke føles som et åg på skuldrene, og sådan har Nikolaj det heldigvis heller ikke. Når man har en selvstændig virksomhed, skal der kæmpes for at få tingene til at lykkes. Nikolaj har den nødvendige ambition og kampgejst, som han også kender fra sin tid i sportens verden. Vi var grundige i planlægningen af generationsskiftet, og nu er vi kommet godt i mål med det, siger Anders Hust, der tilføjer, at virksomheden har haft samme CVR-nummer siden etableringen.
- Claire Group har en enorm stor kundeloyalitet, og jeg tror, den loyalitet hæn -
ger nøje sammen med, at vi altid har forsøgt at opføre os ordentligt. Jeg er 100 procent tryg ved, at Nikolaj kan føre arven videre, siger en stolt Anders Hust, der i øvrigt ikke kan se sig selv i et passivt seniorliv uden tilknytning til erhvervslivet. Efter, at Anders Hust forlod sin toppost i Claire Group, er han tiltrådt som CEO for Minimum A/S, som han ejer 75% af, mens Nikolaj Hust har resten af aktierne.
Nikolaj Hust og Ander Hust udtrykker i anledning af virksomhedens 50 års jubilæum deres allerdybeste taknemmelighed til alle de mennesker, der har arbejdet for Claire Group gennem årene.
- Sammen med mit passionerede medarbejderteam ser jeg frem til at føre Claire Group gennem de fremtidige trusler, der givetvis vil komme. Hvis vi fortsætter med at være innovative og agile, er jeg sikker på, at der fortsat er en plads på markedet og en god fremtid for Claire Group. Jeg vil også gerne udtrykke min allerdybeste taknemmelighed til alle de mennesker, der har arbejdet for Claire Group gennem årene. De mange engagerede og dygtige medarbejdere og ledere, vi har - og har haft gennem 50 år - har i høj grad været medvirkende til virksomhedens succes, slutter han.
The Danish textile industry has changed enormously since 1975. Having to adapt to new realities has become the new normal in the fashion business. Claire Group in Ikast has proved that it is possible to thrive in a changing industry. The company has been among the industry’s pioneers several times during its 50-year history - for instance, Claire Group
clothing companies to move its production to the East. Here, Claire Group set new standards and created decent working conditions for employees.
- We have been innovative throughout the years. We
textile companies to develop a CSR (Corporate Social Responsibility) program, and we have been frontrunners when it comes to the green transition. It has always been the norm for us to produce clothes in a durable quality, and we have maintained that value. In June 2012, we were
and we are generally very committed to creating a workplace where employees like to be, says CEO Nikolaj Hust, 46 years old. He is proud of the company that his father Anders Hust established and developed. Nikolaj Hust has been part of Claire Group for 15 years.
- When Claire Group’s Danish production peaked, we had around 700 people working with sewing, cutting, packing, etc. They worked at over 10 different locations in Central Jutland, and we also had lots of women sewing at home. When we moved our production to China, we set up our own produc -
working conditions, says Nikolaj Hust. Claire Group was also among the pioneers regarding Danish clothing export.
- We were early on when it came to expanding sales beyond our home country’s borders. When the Berlin Wall fell, new market opportunities opened
Anders Hust flytter sin nyligt etablerede tekstilvirksomhed til Marsvej i Ikast
Anders Hust moves his newly established textile company to Marsvej in Ikast
Udstiller på modemesse i Bella Center i København for første gang
Exhibits at the fashion fair in Bella Center, Copenhagen for the first time
Farvel til private label-produktion
Private label production stops
Etablerer eget kontor i Hongkong
Establishes its own office in Hong Kong
Omsætning på eksport overstiger for første gang omsætningen på hjemmemarkedet
For the first time export turnover exceeds domestic turnover
Åbner butikker i Danmark, Norge og Finland - i 1997 overtages 21 butikker i Norge
Opens stores in Denmark, Norway and Finland – 21 retail shops are taken over in Norway in 1997
Første polske profilbutik introduceres – det udvikler sig til en butikskæde med 17 butikker i Polen
The first profile store in Poland is opened – it develops into a retail chain with 17 stores
Overtager herretøjsmærket Brubaker, som dog nedlægges igen i 2009 efter en årelang retsstrid om navnerettigheden
Takes over the menswear brand Brubaker. It is closed in 2009 after a yearlong legal dispute over the name rights
i Claire ansvarlig føring
yed at Claire responsible ting and
Claire Group har omkring 700 ansatte på lokale systuer, tilskæerier med videre. Dengang var det almindeligt, at kvinder var hjemmesyersker for virksomheder i tekstilindustrien
Claire Group has around 700 employees in local sewing and production facilities; at that time it was quiet common for women to sew at home for companies in the textile industry
Påbegynder indkøb af dametøj i Kina
Begins sourcing women’s clothing in China
Introducerer sin første børnetøjskollektion, som senere bliver til Claire Kids
Introduces its first kid’s wear collection - later it is named Claire Kids
HKH Dronning Margrethe besøger Claires messestand på CIFF
HRH Queen Margrethe visits Claire’s booth at CIFF
up in Russia and Eastern Europe, and Claire quickly became a sought-after brand here. In the 90s, leading brands began to establish their own concept stores, and so did we. We entered the retail business, and at one point had over 50 stores in Poland and Russia, among other places. We also established our own concept stores in the Nordic market, and today we still own 16 stores in Norway. My father’s foresight and keen eye for business opportunities - combined with his expertise in numbers and economics - have developed the company over the years. He has also been willing to take risks. I have great respect for my father’s business skills, and he has always done business in a proper way. He has had a clear vision and been open for new opportunities without losing neither his overview nor his eye for detail. It’s a huge and positive impression that my dad has left over time - and I continue to meet the immense respect he has built around Claire Group, when I see customers and suppliers, Nikolaj Hust states. Nikolaj Hust joined the family business in 2010 as head of marketing and innovation. The former professional football player (for Fortuna Düsseldorf, FC Midtjylland and Vejle Boldklub, among others) became interested in marketing in connection with his employment at the advertising agency IB & co. Later, Nikolaj Hust became responsible for the overall sales activities in the family business.
Indvier egne salgskontorer i London, Düsseldorf og Amsterdam
Inaugurates own sales offices in London, Düsseldorf and Amsterdam
Nye markeder indtages i blandt andet Rusland og Ukraine
New markets are entered - among others, Russia and Ukraine
Indvier 4.000 kvadratmeters udvidelse i Ikast med nye administrationsog salgsfaciliter - dermed har Claire Group skabt et i alt 13.000 m2 stort modehus i Ikast
Inaugurates a 4,000 square meter large extension to the building in Ikast with new administration and sales facilities - Claire Group has thus created a fashion house in Ikast on a total of 13,000 m2
Claire Group bliver af det europæiske manage ment-koncept Amfori-BSCI, som gennemfører uvildig uafhængig kontrol i dørkæden
Claire Group becomes member of the European management concept fori-BSCI, which carries impartial and independent control in the supply
- My greatest interest clearly lies within the creative and sales strategic areas. When we introduced the children’s clothing brand Hust&Claire in 2012, I was given responsibility for running that part of the business, and in 2017 I became sales director for the entire house, including Claire Woman. In April 2023, I took over the CEO position from my father, who continued in Claire Group as a consultant and sparring partner, says Nikolaj Hust, adding that the change of ownership began in 2017 as a gradual generational change. In 2021, Claire Group became the majority owner of NoBRAKES ApS, which is behind the Woodbird and GRUNT brands.
- I have largely chosen to let the company run its own business, as it is led with great passion and skill by co-found- er and co-owner Chung W. Cheung together with the two co-owners Chris Jepsen and Claus Fisker, says Nikolaj Hust.
Founder, 73-year-old Anders Hust, is happy that his son had the wish to take on the responsibility of continuing his life’s work.
- It means the world to me that Nikolaj is carrying on the baton. Of course, other opportunities have arisen over the years, and I could have sold the company or merged it with other textile businesses. With the concentration that has taken place in the fashion industry over the years, it would have been a natural development. But I think that running a family business is
Overtager herretøjsBrubaker, som nedlægges igen i efter en årelang
om navnerettigheden
Takes over the menswear brand Brubaker. It is closed
2009 after a yearlegal dispute over name rights
Nikolaj Hust ansættes i Claire Group som ansvarlig for markedsføring og innovation
Nikolaj Hust is employed at Claire Group as responsible for marketing and innovation
Nikolaj Hust udgiver bogen ”AH – 25 timer i døgnet” om sin far i anledning af Anders Husts 60 års fødselsdag
Nikolaj Hust publishes the book “AH - 25 hours a day” about his father on the occasion of Anders Hust’s 60th birthday
Rullende generationsskifte igangsættes
Generational change is initiated
Overtager majoriteten i NoBRAKES Aps, der står bag mærkerne Woodbird og GRUNT
Acquires majority in NoBRAKES Aps, which is behind the brands Woodbird and GRUNT
Etablerer Danamade - børnekjolespecialist
Establishes Danamade –a specialist in dresses for kids
Claire Group bliver medlem af det europæiske management-koncept Amfori-BSCI, som gennemfører uvildig og uafhængig kontrol i leverandørkæden
Claire Group becomes a member of the European management concept Amfori-BSCI, which carries out impartial and independent control in the supply chain
Claire Group udvider med yderligere syv butikker i Norge
Claire Group expands with further seven shops in Norway
Bliver som Skandinaviens første mode- og beklædningsvirksomhed certificeret med den internationale etiske standard SA 8000. Der udføres årligt 3. parts audit på hoveddomicilet i Ikast
Becomes Scandinavia’s first fashion and clothing company certified with the international ethical standard SA 8000. A third-party audit is carried out annually at the headquarters in Ikast
GOTScertificering (Global Organic Textile Standard)
GOTS certification
Claire Group opnårsom det andet modehus i DanmarkFSC-certificering af viskose-produkter
Claire Group achieves - as the second fashion house in Denmark - FSC certification of viscose products
unique. It has clearly been my dream that the next generation would lead Claire Group forward - of course, on the condition that Nikolaj could see himself as an owner and CEO. The large responsibility must not feel like a burden on the shoulders, and fortunately Nikolaj does not feel that way.
spirit - he also proved that as a professional sportsman. We were thorough in planning the generational change, and now we have completed that process, says Anders Hust.
- Claire Group has an enormous customer loyalty, and I believe that this loyalty is closely linked to the fact that we have always tried to be fair and de -
proud Anders Hust, who, by the way, cannot see himself in a passive senior life without any connection to the business world. After Anders Hust left his top position in Claire Group, he became the CEO of Minimum A/S, of which he owns 75%, while Nikolaj Hust holds the remaining shares.
- I will also like to express my deepest gratitude to all the people who have worked for Claire Group over the years. The many committed and skilled employees and managers we have - and have had for 50 years - have contri -
Nikolaj Hust udnævnes til CEO
Nikolaj Hust is appointed CEO
Headquarters at Marsvej 6-10, Ikast, Denmark
Around 200 employees in total in Denmark, Norway, China and India
Nye garner, feminine og luftige hulmønstre giver et let udtryk og lader luften trænge ind til huden. En strik over skulderen bruges som et accessory og en lun backup til kølige sommeraftner. Cardiganen er blevet et alternativ til sommerjakken. NU har talt med to leverandører, der har trendy strik som en del af kollektionen, samt en strikspecialist. Hør, hvordan de tre brands oplever efterspørgslen.
New yarns and airy eyelet patterns allow for a light expression. A knit over the shoulder functions as an accessory - and a warm backup on chilly summer evenings. The cardigan is worn as an alternative to the summer jacket. NU has spoken with two suppliers with trendy knitwear as part of their collections, as well as with a knitwear specialist. How do they experience the demand?
LUNDGAARD er et brand fra Cero & Etage A/S. Mærket tilbyder matchkollektioner med fokus på skjorter, kjoler, strik, nederdele, bukser og T-shirts i et casual BoHo-look.
”Hos LUNDGAARD har vi de seneste sommersæsoner set forskellige typer af strik blive tiltagende populære. Til Spring/Summer 2026 gælder det blandt andet strik med korte ærmer og trekvartlange ærmer.
i åbne, irregulære mønstre og små cardigans med korte ærmer, der bruges som alternativ til
cerer også nye veste i hulmønster med store åbninger, så de virker super lette. Derudover vil jeg fremhæve vores viskosestrik med korte ærmer, som forhandlerne i begyndelsen ikke rigtigt kunne se ideen i, men de er nu blevet vildt populære - bluserne bruges for eksempel under en habitjakke, hvor strikken løfter udtrykket og gør det lidt mere elegant og velklædt, end hvis
nu i 10 forskellige farver, så der er gode matchmuligheder med resten af kollektionen.
et supersoft, hairy look. Og endelig vil jeg fremhæve LUNDGAARDs 100 procent økologiske
Jacquard i blålige toner, der er ideel til denim, en Jacquard i røde, orange og rosa toner samt et mere afdæmpet Jacquard-mønster i beige, sand og earthy toner.”
LUNDGAARD is a brand from Cero & Etage A/S. The brand offers matching collections with a focus on shirts, dresses, knitwear, skirts, trousers and T-shirts in a casual BoHo look.
"At LUNDGAARD, we have in recent summer seasons seen different types of knitwear become increasingly popular. For Spring/Summer 2026, this includes knitwear with short sleeves and three-quarter sleeves.
We focus on beautiful knitwear patterns in neutral colours and beautiful pastels, for example, we have knitwear in airy, irregular patterns and small cardigans with short sleeves that are fancy ribbon details. LUNDGAARD is also introducing new vests in a lace pattern with large and airy eyelet patterns, so they seem super light. I would also like to highlight our viscose knitwear with short sleeves, which retailers initially couldn't really see the idea in, but they have now become wildly popular - the blouses are for instance used under a suit jacket, where the knitwear lifts the expression and makes it a little more elegant and well-dressed than if
in 10 different colours, so there are many match options with the rest of the LUNDGAARD collection.
cotton knit in a Jacquard pattern. We present four styles in several colour palettes, including a Jacquard in bluish tones, which is ideal to match with denim, a Jacquard in red, orange and pink tones, and a more subdued Jacquard pattern in beige, sand and earthy tones.” LUNDGAARD
CIFF Village B3-212 cero-etage.dk
nye trendrigtige farver, striber og mønstre til et ellers nedtonet look.
de varme dage samt toppe med forskellige armlængder og ellers forskellige typer af cardigans, der kan bruges til at dresse et udtryk op eller ned. Bæres cardiganen løst over skuldrene bliver den nærmest et accessory. Med en ny strik, kan man hurtigt skabe en overraskende sammensætning med for eksempel et par klassiske, jordfarvede shorts tilsat en strik i en hidsig nuance som orange.
Cardiganen er, ud over at være et fashion statement, også super-praktisk i overgangen mellem sæsonerne, hvor man hurtigt kan få brug for at tage et ekstra lag tøj af eller på.
En strik kan nemt forandre dit look, hvis du for eksempel gerne vil ændre en kjoles udtryk, så kan du føre dit look i en anden retning ved at tilsætte en spændende strik. Vi oplever også, at strik i stigende grad anvendes som alternativ til en jakke eller en lag-på-lag-kombinationer.”
with new trendy colours, stripes or new patterns to an otherwise toned-down look. days as well as tops with different arm lengths and different types of cardigans that can be used to dress up or down an expression. If the cardigan is worn loosely over the shoulders, it becomes almost an accessory. With a new knit, you can quickly create a surprising combination - for instance you orange.
In addition to being a fashion statement, the cardigan is also super practical in the transition between seasons, where you can often need to take off or put on an extra layer of clothing.
A knit can easily change your look, for example if you want to change the expression of a dress, you can take your look in a different direction by adding an exciting knit. We also see that knits are increasingly being used as an alternative to a jacket or a layering combinations.”
Summer knit has become a hit
SPECIALIST
MANAGER
“Som strik-specialist har vi tydeligt mærket, at strik er blevet et helårsfænomen. Vi sælger rigtigt mange lette strik til sommersæsonen, hvor en strik bruges som alternativ til en T-shirt eller en skjorte. Nogen bruger også strikken som en form for vest med noget indenunder - for eksempel en skjorte.
og også mange spændende faconer, herunder en populær A-shape og cardigans i et boxy look.
Farverne markerer typisk, at nu bevæger vi os ind i foråret, så vil forbrugere gerne have lyse farver, og i overgangsperioden bruger mange strik som en form for overtøj.
I kollektionen til Spring/Summer 2026 kommer LIND med blandt andet cardigans i bomulds- og Merino-uld-kvaliteter. Også materialet uld/cashmere, der giver et fantastisk blødt og let udtryk, har vi med i kollektionen, som i det hele taget er meget let med masser af hulmønstre.
Som noget helt nyt kommer vi med strik med snoninger i et vasket look i dejlige sommerfarver. Det vaskede udtryk tilføjer spil , dybde og nuancer til farven.
Blandt S/S-26-sæsonens farver fra LIND kommer blandt andet rosa, lyseblå, strågul, grønne toner samt sand, off white og navy.”
“As a knitwear specialist, we have clearly noticed that knitwear has become a yearround phenomenon. We sell a lot of light knits for the summer season, where a knitted blouse is typically used as an alternative to a T-shirt or a shirt. Some women also use a knitwear as a type of vest with for instance a shirt underneath. LIND comes in many different variants, with short and long sleeves, several colours and also many exciting shapes, including a popular A-shape and cardigans in a boxy look.
The colours typically mark that we are now moving into spring - consumers demand pastel colours. In the transitional period between winter and spring, many use knitwear as a type of outerwear.
In the Spring/Summer 2026 collection, LIND will present cardigans in cotton and Merino wool qualities. We also include the material wool/cashmere, which gives a wonderfully soft and light look - the collection is generally very light and with lots of eyelet patterns.
Shaped knit tops are combined in a cool expression with loose wide trousers - maybe
As something completely new, we are introducing knits with cables in a washed look in lovely summer colours. The washed look adds play, depth and nuances to the colour. Among the S/S-26 season colours from LIND are pink, light blue, straw yellow, green tones as well as sand, off white and navy.”
Dame mannequiner, plus size
Hvid højglans eller hvid mat
Messetilbud: kr. 2750,-
Vintage torsoer med mørke arme
Messetilbud: kr. 1750,Højt stativ fra kr. 455,-
Mannequin serie, faceless, sort mat
Messetilbud: kr. 2345,-
Design Mannequiner, M-Collection str. 38
Messetilbud: kr. 2795,-
Gadeinventar, andre modeller findes også, en del af sortimentet findes også i hvid – priseksempler: Tilbud på gadestativ 90 cm kr. 2995,- (normalpris kr. 3895,-) Tilbud på gadebord kr. 4571,- (normalpris kr. 6095,-)
Eksempel på indretning af stor ny Mr butik beliggende i Nykøbing F. Butiksdiske – pris eksempel hvis disken er helt i sort kr. 7.795,(normalpris kr. 9.795,-) + tilbehør. Salgsborde – fra kr. 1595,- til kr. 1995,-
HEAD OFFICE
European Mannequins & Shop
Bio-mannequin af naturfibre og bioharpiks
Messetilbud kr. 3695,- (normalpris 4495,-)
Messe stativer i en højde på 170 cm som også leveres i hvid overflade Messetilbud kr. 899,- , 799,- og 1099,Sort dame moon mannequin kr. 2345,-
Butiksindretning med vores Black-Line inventar system. Butiksinventaret i sort med egetræ bordplader, ege hylder etc. Kontakt os for indretningsforslag eller for flere inspirationsbilleder.
Skovalleén 34 | 4800 Nykøbing F. | Denmark | Telefon: + 45 7025 2585 www.europeanmannequins.com | mail@emshop.dk
Alle priser er stykpriser i DKK ekskl. moms og ab fabrik DK-4800 Nykøbing F. Der tages forbehold for trykfejl. Priserne er gældende indtil 1. September 2025. Forbehold for udsolgte varer.
Jeans Reol – tilbudspris kun kr. 13.366,-
Reol med 12 hylder og 8 fronthæng. Normal pris med viste bestykning kr. 15.826,-
Find mere inspiration på vores hjemmeside eller ring gerne til os på 70 25 25 85
NEW AGENT WANTS TO INCREASE THE BRAND AWARENESS OF HIMALAYA AND DAINIKA
Karina Østerbæk har overtaget agenturet fra Birthe Foster denne sommer.
Den nye agent vil præsentere de nye S/S 2026kollektioner fra Himalaya og Dainika på både CIFF i København og Formland i Herning.
This summer, Karina Østerbæk has taken over the agency from Birthe Foster.
The new agent will be introducing the new S/S 2026 collections from Himalaya and Dainika at both CIFF in Copenhagen and at Formland in Herning.
Karina Østerbæk glæder sig til at arbejde med de to tyske søstermærker.
- Himalaya er klart det mest kendte mærke af de to i Danmark. Jeg ser et stort potentiale for Dainika, da indkøberne i både mode- og livsstilsbutikkerne er meget interesserede i at have mærker fremstillet af miljøvenlige materialer i deres sortiment, siger Karina Østerbæk.
Hun uddyber om mærkerne:
- Himalaya er et tysk mærke med en lang tradition for bæredygtig mode. Siden etableringen i 1970'erne af Alexander Frieborg har kollektionerne været inspireret af rejserne til Indien og Nepal. I -
marked til et etableret modebrand. Himalaya står for mode af høj kvalitet, tøj, der er fair og miljøbevidst, og som både er æstetisk tiltalende og produceret socialt ansvarligt. Himalayas produkter er fremstillet af naturlige materialer som
produceres i Indien og Nepal under fair arbejdsforhold. Virksomheden arbejder tæt sammen med sine leverandører for at sikre sociale standarder og støtter dem aktivt i at opnå Global Organic Himalaya tilbyder et bredt udvalg af damemode, herunder toppe og skjorter, bluser, sweatre, kjoler, tunikaer, cardigans, nederdele, bukser og accessories.
POTENTIALE I DAINIKA
Om Dainika siger Karina Østerbæk:
- DAINIKA er bæredygtig damemode fremstillet på produktionssteder, hvor vi gør en forskel socialt. Mærket fokuserer på vævede hørstoffer med små broderier og smukke print. Sommerkollektionen byder på håndlavet silke fra Auroville Women's Project i Sydindien. Her arbejder kvinder fra underprivilegerede samfundslag under rimelige forhold - de har en stabil indkomst og får adgang til sociale ydelser som sundhedspleje og pensioner – hvilket giver dem mulighed for at leve et mere uafhængigt
og cashmere – varme, holdbare og exceptionelt komfortable materialer. Kollektionerne er designet i Hamborg og produceret af lokale producenter i Nepal og Indien, hvor de traditionelle håndværksmæssige teknikker kombineres med moderne design. Oplev de nye kollektioner til Spring/Summer 2026 fra Himalaya og Dainika på CIFF i København og på Formland i Herning.
SUMMARY
Karina Østergbæk is looking very much forward to working with the two German sister brands.
- Himalaya is clearly the most well-known brand of the two in Denmark. I see a large potential for Dainika, as buyers are really interested in having brands manufactured from environmentally friendly materials as part of their assortment in the fashion and lifestyle stores, Karina Østerbæk says. She elaborates on the brands:
- Himalaya is a German brand with a long tradition of sustainable fashion. Since its founding in the 1970s by Alexander Frieborg, inspired by his travels to India and Nepal, the company has grown brand. Today, Himalaya stands for high-quality, fair and environmentally conscious fashion that is both aesthetically pleasing and socially responsible.
Himalaya’s products are made from natural materials such as
Hand-knitted silk blouse from DAINIKA’s Auroville Women's Project. TURN
CIFF F-052
Formland H 6070
dainika.de himalayashop.de
duced in India and Nepal under fair working conditions. The company works closely with its suppliers to ensure social standards and actively supports
Himalaya offers a wide range of fashion for women including tops and shirts, blouses, sweaters, dresses, tunics, cardigans, skirts, pants and accessories. On Dainika, Karin Østerbæk explains:
- DAINIKA creates sustainable women’s fashion with a social impact. The brand focuses on linen wovens with small embroideries and lovely prints. The summer collection features hand-knitted silk from the Auroville Women’s Project in South India. Here, women from underprivileged backgrounds work under fair conditions, and are earning a stable income and gaining access to
yak and cashmere – warm, durable and exceptionally comfortable. The collections are designed in Hamburg and produced by local manufacturers in Nepal and India, combining traditional techniques with modern design.
SPRING/SUMMER 2026!
COPENHAGEN
CIFF Village in Bella Center
Center Boulevard 5, 2300 København
Showroom B1-202
5th - 7th August 2025
Please notice that NOEN is also exhibiting at CIFF C4-016
OSLO
Norwegian Fashion Center
Showroom 3F-03 + 3F-06 + 3F-05
Fornebu - Oslo
8st - 15th August 2025
STOCKHOLM
Stockholm Fashion District
Showroom 710 + 810
11th - 15th August 2025
HELSINKI
Fashion Center Finland
Fashion is - Centerrile
Härkähaankuja 14, 01730 Vantaa
Showroom 1B1-3
13th - 16th August
CIFF
CIFF Village B6 / 101 5-7 August 2025
OSLO
Moteuke 8-14 August 2025
STOCKHOLM FASHION DISTRICT Augustendalsvägen 7 11-15 August 2025
IKAST
DK COMPANY A/S La Cours Vej 6 . DK 7430 Ikast T. +45 96 600 700
VEJLE
DK COMPANY VEJLE A/S Edisonvej 4 . DK 7100 Vejle
T. +45 79 433 000
KØBENHAVN
DK COMPANY CPH A/S Kanonbådsvej 10 . DK 1437 København K. T. +45 70 302 828 dkcompany.com
Autumn/Winter 25/26: Interior, lifestyle & design
Velkommen til den nye udgave af NU!
I denne del af magasinet sætter vi fokus på interiør, smykker og lifestyle. På side 12-16
vi viser en bred vifte af leverandørernes nye kollektionsbilleder til A/W 25/26.
Glæd dig også til optakten til Formland i august, som blandt andet omtaler det nye og perspektivrige Design Hub Denmark-samarbejde.
Welcome to the new edition of NU!
design, jewelry and lifestyle. On pages 12-16 you we show a wide range of the suppliers' new collection images for A/W 25/26. You can also look forward to the preview on Formland in August – the article introduces the new and promising Design Hub Denmark collaboration.
Enjoy!
Discover a strong line-up of design-led suppliers and emerging brands in a dynamic showcase, featuring top-tier trend insights from leading industry experts and unique installations designed to spark inspiration.
Formland Autumn | 17-19 August 2025
Sammen med en række partnere har Formland udviklet Design Hub Denmark. Fællesskabet har en ambition om at blive den førende destination for design-, interiør- og livsstilsbranchen i Nordeuropa.
Together with a number of partners, Formland has developed Design Hub Denmark. The community has an ambition of becoming the leading destination for the design, interior and lifestyle industry in Northern Europe.
AF HELLE MATHIESEN
Design Hub Denmark er et cluster af førende interiør- og livsstilsbrands samt Formland og brancheorganisationen Dansk Mode & Textil.
lister fra ind- og udland til Herning med det formål at gøre et besøg ekstra attraktivt.
Målet er at gå forrest og sætte nye standarder for netværk og handel og fortsat skabe de bedste betingelser for inspirerende og dynamiske oplevelser.
Adm. direktør i MCH A/S Georg Sørensen udtaler:
skab er der i endnu højere grad end tidligere behov for at styrke samarbejdet i branchen. Det er i sin enkelhed præcis det, Design Hub Denmark er - et tæt samarbejde, der samtidig skal være med til at positionere Formland som den førende nordeuropæiske destination for brands, indkøbere og professionelle aktører i design-, interiør- og livsstilsbranchen. Og et samarbejde, der kan tiltrække endnubitioner for, hvordan branchenningsmuligheder.
STORE PERSPEKTIVER
Partnerne bag Design Hub Denmark udstiller side om side med andre spændende brands fra design-, interiør- og livsstilsbranchen på Autumn-udgaven af Formland, hvilket er med til at sikre, at messen fortsat favner bredden i
SUMMARY
Design Hub Denmark is a cluster of leading interior and lifestyle
journalists from Denmark and abroad to Herning with the aim of making a visit extra attractive.
The goal is to lead the way and set new standards for networking and trade business and to continue creating the best conditions for inspiration and dynamic experiences. CEO of MCH A/S Georg Sørensen says:
- After several years with major changes in the European trade fair landscape, there is an even more profound need to strengthen the cooperation in the industry. This is exactly what Design Hub Denmark is - a close collaboration that will also help positioning Formland as the leading Northern European destination for brands, buyers and professional players in the design, interior and lifestyle industry. And a collaboration that can and set new ambitions for how the industry meets opportunities.
Partnerne bag Design Hub Denmark udstiller side om side med andre spændende brands fra design-, interiør- og livsstilsbranchen på Autumn-udgaven af Formland.
store perspektiver i det nye koncept. - Vi skal sikre, at Formland fastholder og udbygger sin position som Nordeuropas vigtigste platform for livsstilsbranchen. Det kræver modet til at tænke nyt, hvilket vi i DM&T selv har erfaret vigtigheden af igennem de mere end 75 år, vi har været en aktiv del af messer og events i interiør-, tekstil- og modebranchen, blandt andet Copenhagen Fashion Week. Det mod har Formland, og med Design Hub Denmark har vi nu et stærkt omdrejningspunkt for at invitere de vigtigste kun -
nu mere attraktiv for både udstillere og gæster, konstaterer Thomas Klausen, adm. direktør, Dansk Mode & Textil.
BEDSTE FORUDSÆTNINGER
Design Hub Denmark søger at tiltrække professionelle branchefolk fra både Norden og det øvrige udland, og idéen er, at konceptet skal appellere til såvel indehavere af en enkelt butik som de største indkøbere. På den måde skabes de bedste forudsætninger for branchen og messen, vurderer Formland-projektleder Flemming Andersen.
- Vi er stolte over at introducere så ambitiøs en satsning som Design Hub Denmark, og fra Formlands side er vi utroligt glade for at kun -
Partnerne udstiller sammen med de mange andre spændende brands på messen, og vi er overbeviste om, at konceptet vil komme alle, både brands og indkøbere, til gode, lyder det fra Flemming Andersen.
Messecenter Herning den 17.-19. august 2025.
The partners behind Design Hub Denmark are exhibiting alongside other exciting brands from the design, interior and lifestyle industries at the Autumn edition of Formland, which helps to ensure that the fair continues to embrace the large span of the industry. Among the partners is Dansk concept.
- We must ensure that Formland maintains and expands its position as Northern Europe's most important platform for the lifestyle industry. This requires the courage of innovative thinking, which DM&T has experienced during the more than 75 years of being an active part of trade fairs and events in the interior, textile and fashion industries, including Copenhagen Fashion Week. Formland has this courage, and with Design Hub Denmark we now have a strong focal point for inviting the most important customers,
more attractive to both exhibitors and guests, states Thomas Klausen, CEO, Dansk Mode & Textil.
Design Hub Denmark seeks to attract professionals from both the Nordic region and the rest of the world, and the idea is that the concept should appeal to owners of a single store as well as the largest buying groups. In this way, the best conditions are created for the industry and the trade fair, says Formland project manager Flemming Andersen.
- We are proud to introduce such an ambitious venture as Design Hub Denmark, and from Formland's side we are incredibly happy to be able to welcome even more leading companies in the industry. The partners are exhibiting together with the many other exciting brands at the fair, and we are convinced that the concept Andersen.
NEW ADVENTURES FROM MAILEG ON THEIR WAY
Mød Mailegs magiske univers af mus, kaniner, flodheste og andre søde karakterer på Formland i Herning og på Formex i Stockholm til august. Oplev også den nye kollektion til julen 2025.
Meet Maileg's magical universe of mice, rabbits, hippos and other cute characters at Formland in Herning and at Formex in Stockholm until August. Also discover the new collection for Christmas 2025.
AF HELLE MATHIESEN
De bløde Maileg-venner og deres miniature-universer er mere end bare legetøj; de er trofaste følgesvende for barnet på livets vej og ind i fantasiens afkroge.
da Kasper Eis blev ansat som CEO hos Maileg. Han er stolt af stå i spidsen for den videre udvikling af Maileg. Men hvordan vil han beskrive den virksomhed, han er kommet til?
- Maileg er et designdrevet brand, hvor der er et stærkt fokus på produktet, på kvalitet, på storytelling og på innovation. Vi har formået at fastholde en yderst eksklusiv distribution, som sikrer, at vi har de rigtige forhandlere værdi- og stilmæssigt - og det betyder, at den enkelte forhandler kan have en sund økonomi i handlen med os, indleder Kasper Eis. Han kommer med et eksempel på, hvordan man kan måle Mailegs høje kvalitetsniveau.
- Vi kan se, at Maileg går i arv og sælges viderefor eksempel på facebook. Ofte kan forbrugeren faktisk få mere ved gensalg efter en årrække end den oprindelige pris. Det siger noget om både produktets popularitet og kvalitet, pointerer direktøren.
Fremadrettet vil der blive fokuseret på markeder, hvor der ikke hidtil har været gjort det store for at gøre opmærksom på Maileg. Det gælder blandt andet Norge, Sverige og Finland. Men også globale markeder længere væk, for eksempel i Asien.
EKSKLUSIV DISTRIBUTION
- Vi kommer aldrig til at gå på kompromis med den eksklusive distribution, der er en kerneværdi for os. Men der kan være halvstore nordiske byer, hvor vi slet ikke er repræsenteret, og det vil vi selvfølgelig gerne lave om på. Det er også en af grundene til, at vi nu vælger at deltage på Formex-messen i Stockholm, forklarer Kasper Eis. Han tilføjer, at Mailegs produkter sælges i mange forskellige butikstyper - i børnetøjsbutikker, i interiør- og designbutikker, i livsstilsbutikker med blandet sortiment, i museumsshops og i boghandlere. - Maileg passer ind i mange retail kategorierdet vigtigste for os er, at der er et tydeligt match mellem Maileg og butikkens værdier, stemning, sortiment og udstråling. Vi er generelt meget nænsomme i udvælgelsen af nye forhandlere og kræver blandt andet, at nye kunder gennemgår
træning i vores univers, før de bliver udvalgt som forhandlere.
På Formland og Formex præsenterer Maileg en god blanding af opdaterede klassikere og spæn-
sen LouiMax. Filmen er produceret af et produktionsselskab fra absolut øverste hylde inden for
per Christensen - kendt som Nanas far i tv-serien Nana fra 1988 - der lægger stemme til lyden. I den engelske udgave er det skuespiller Andy Serkis, der er mest kendt for rollen som Gollum i The Lord of the Rings.
Julen er en særlig højtid for Maileg, hvor brandet lægger vægt på at skabe en speciel stemning og julemagi. Tro følgere af Maileg vil kunne se, at Maileg er gået tilbage i tid – og har retænkt tidligere klassikere i den nye kollektion.
Oplev Mailegs magiske og legesyge univers - herunder til julen 2025 - på Formland og Formex til august.
The soft Maileg friends and their miniature universes are more than just toys; they are faithful companions for the child on the path of life and into the imagination.
verses are more than just toys; they are faithful companions for the child on the path of life and into the imagination.
of years than the original price. This is proof of both the product's popularity and quality, the director points out.
Going forward, the focus will be on markets whe-
has joined?
focus on the product, on quality, on storytelling and on innovation. We have managed to maintain an extremely exclusive distribution, which ensures that we have the right retailers in terms of value and style - and this means that the individual customer can have a healthy economy in trading
- for example on Facebook. Often, the consumer can actually get more from resale after a number
- We will never compromise on the exclusive di -
not represented at all, and we would of course like to change that. This is also one of the reasons why we are exhibiting at Formex in Stock-
products are sold in many different types of stores - in childrenswear shops, in interior and design stores, in lifestyle stores with a mixed assortment, in museum shops and in bookstores.
store's values, assortment, and atmosphere.
Formland D 3008
Formex A17:20
maileg.com
We are generally very careful in selecting new customers an require that new retailers undergo training in our universe before they are accepted as partners.
good mix of updated classics and exciting newon company from the absolute top shelf in inter -
best known for his role as Gollum in The Lord of the Rings.
brand goes all-in on the pixy universe.se - including for Christmas 2025 - at Formland
AF HELLE MATHIESEN
I turbulente tider reagerer livsstils- og interiørtendenserne typisk på to måder.
Enten går hjemmet farvemæssigt i ly og beskytter sig i rolige farvevifter, og vi higer efter at omgive os med nostalgiske og komfortable farvetoner.
udenfor i en legesyg , kreativ og ekspressiv farveleg.
NU viser leverandørernes nye kollektionsbilleder til A/W 25/26, som tydeligt afspejler begge tendenser.
In turbulent times, lifestyle and interior trends typically react in two ways. Either the home takes shelter in terms of calm colour ranges, and we are craving calm, nostalgic and comfortable colour tones. Or the trend turns into an escapist direction, where we let our homes escape from the horrors outside when it surrounds us with expressive and creative colour plays.
KOMFORT OG NOSTALGI
COMFORT AND NOSTALGIA
KOMFORT OG NOSTALGI
Jordfarver og neutrale toner giver os ro og balance og dermed en form for velvære. Bløde pasteller afspejler behovet for en følelsesmæssig blidhed, og vi indkapsler os med behagelige farvetoner derhjemme. Materialer som træ, tekstiler og kakler tilfører boligen nostalgi og varme, og vi forpupper os i hjemmets trygge base.
COMFORT AND NOSTALGIA
Earth tones and neutral colours give us calm and balance and thus a form of well-
emotional gentleness, and we encapsulate ourselves with pleasant colour tones at home. Materials such as wood, textiles and tiles add nostalgia and warmth to the home, and we are cocooning in our safe bases.
EKSPRESSIV ESKAPISME
EXPRESSIVE ESCAPISM
TRADEMARK LIVING
LÆKRE, NUTIDIGE MATERIALER OG FARVER TIL SHOWROOOMS, MESSER OG BUTIKKER.
LØSNINGER FRA IDÉ TIL
FÆRDIGT PRODUKT –MED ET MODERNE OG UP-TO-DATE SNEDKERI.
PODIE.DK ER EN DEL AF
SNEDKERVIRKSOMHEDEN REBUILDIT, SOM I MANGE ÅR HAR DESIGNET, UDVIKLET OG PRODUCERET INVENTAR TIL UDSTILLINGER, BUTIKKER OG SHOWROOMS. KREATIVE
EKSPRESSIV ESKAPISME
Den anden retning inden for boligindretning henter inspiration i futurisme, AI-skabte illusioner og kontrastfulde farvekombinationer. Mens farver og mønstre er vilde og til tider psykedeliske, er formerne typisk runde og organiske for at danne et modspil og en mulighed for at holde fast i genkendelige udtryk. Boligtekstiler danner blød kontrast til moderne, metalliske
EXPRESSIVE ESCAPISM
The other trend in interior design draws inspiration from futurism, AI-generated illusions and contrasting colour combinations. While colours and patterns are wild and sometimes psychedelic, the shapes are typically round and organic to create a counterpoint and an opportunity to textiles create a soft contrast to modern, metallic surfaces.
Smykker sætter prikken over i’et på et outfit og kan bruges til at style et look i en bestemt retning.
Smykker anvendes som pynt, til at understrege sød femininitet eller rå styrke, smykker kan udsende signaler til omverdenen, indeholde symboler, formidle statements og bære en stemning.
NU inspirerer dig med kollektionsbilleder fra en række leverandører og giver dig et bredt indblik i smykketrenden.
Jewelry ads the finishing touch to an outfit and can be used to style a look in a certain direction.
Jewelry is used as decoration, to emphasize sweet femininity or raw strength, jewelry can send signals, contain symbols, provide statements and express a mood.
NU inspires you with collection images from a number of suppliers and gives you a broad insight into the jewelry trend.
danish design crafted with passion est. 2004
MEET US AT NORDSTIL HAMBORG
STAND A3 C04
CIFF COPENHAGEN
STAND C4-006
FORMLAND HERNING
STAND L 9100
På Formlands august-messer finder du smykkebranchen samlet i Hal L i MCH Messecenter Herning. Formland finder sted den 17.-19. august 2025. Se udstillerlisten på formland.dk
Danish Design · Since 2OO4