JOANNE ASHKAR, Just Cuts Campbelltown Owner on Community Work
Q: What community initiatives is your Salon involved with? A: At Just Cuts Campbelltown, we like to get involved in as many things as we can to support our local community. We participate in The Worlds Greatest Shave, Share The Dignity and its secondary campaign It’s in the Bag. We support these charities regularly throughout the year. We donate gift vouchers and JUSTICE Professional packs to various events such as the Dementia Foundation Fundraiser, Kids of Macarthur Health Foundation, International Midwives Day at our local hospital, school fetes, sporting teams and the like to help support them in raising muchneeded funds for these charities and organisations. Q: Why is it important for your Salon to undertake this work and how do you feel about the impact you have made? A: Having a social conscience in business is extremely important. It shows our Clients that we care and that we want to have a positive impact on our community. Having a connection to a charity allows our Clients to see us in a positive light and encourages them to want to use us as their salon of choice. It instils a sense of trust and loyalty in our brand and could be a deciding factor in them choosing us over another salon. It has also been a great way to network with other
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businesses in the area, making those connections isn’t always easy. Sharing a common goal helps to bring businesses together and I think as business owners we have a responsibility to give back to the community that supports us.
Q: Tell us about your work with local charities to cut hair for the homeless. A: Our role with We are Community Incorporated revolves around us providing haircuts for people in the community who are struggling through life for various reasons. Hairstylists have an amazing ability to make people feel better, simply by listening and providing a conversation. For us, this is not just about providing the haircut, it’s about being a connection for the Client for that 20 minutes that they’re in our chair, to make them feel normal. No Judgement, no fear, just a chat and a Style Cut. We are Community Incorporated’s priority, is to feed the homeless and provide urgent assistance and crisis accommodation to those in need. We attend a dinner service once a month and provide Style Cuts to any of the members that may like one. We love being able to help and support our local community and I highly recommend the experience. The rewards and opportunities are invaluable.
