Tech-Innovation
BPC: Reinventing online banking services since 2008 ENHANCING CUSTOMER EXPERIENCE THROUGH INCREASED PRODUCTIVITY AND EFFICIENCY VIA DIGITAL PLATFORMS
HANY AL DEEB MANAGING DIRECTOR, GCC & IRAQ BPC
Jafza has always been an active driver of the progress of the e-commerce industry in the UAE and the region. By providing e-commerce businesses a platform to flourish, the free zone has built a community of companies that drives the shift of the globe towards digital buying platforms. One of these companies is BPC, a banking and payment services provider with a presence in the Middle East and Africa since 2008. Its main platform SmartVista, provides a suite of solutions that range from card issuing, payment acceptance, marketplace management, digital ecosystems, smart cities, etc.
Speaking to the Zone about the organisation’s digital strategy to empower e-commerce in the UAE, Hany Al Deeb, Managing Director, GCC & Iraq, BPC, said, “Today you can order anything from a pharmacy or a grocery online, and have it delivered to you within 24 hours. This is fantastic, yet poses challenges on the back end. The biggest challenge over here is to enhance the customers’ experience, and increase productivity and efficiency through digital platforms. This is exactly what we work towards through our solutions. With the help of the automated processes that our company offers, we try and achieve the next level of excellence and satisfaction.”
BPC aims to advance digital finance adoption by leveraging next generation technologies to impact the way people and businesses manage finances, making the digital economy a reality. BPC offers e-commerce solutions that provide merchant management services, and payment gateway pages to ensure that any form of payment, whether physical or digital, even a QR code, can be accepted.
SmartVista e-commerce platform The core of BPC’s business has always been to ensure that everyone involved in a transaction process, from the customer to the issuer, is assured that payments go through smoothly, and safely. With the help of its SmartVista e-commerce platform, the company provides a secure gateway for internet payment processes. As a result of this, BPC has been able to provide a com-
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Issue 63 | March - April 2022
plete solution to its customers by removing any dependency on third parties.
For the progress of the banking sector, we believe that the industry needs to collaborate and cooperate by putting technology at the core of its strategy The e-commerce strategy of BPC is based on three major pillars, namely, comprehensive security, enriching existing platforms, and supporting current and future payment options. In terms of privacy and security, the company is a frontrunner with the help of its SmartVista e-commerce platform that combines 3D secure authentication with a sophisticated anti-fraud system that filters transactions based on rules set by merchants. Using the same platform, customers can also enhance their exist-
