In-Talk
THE SMELL OF HYGIENE CONNECTS US WITH NATURE THE SENSE OF SMELL HAS PLAYED A VITAL ROLE IN HUMAN LIVES SINCE THE BEGINNING OF TIME. IT IS ESSENTIAL FOR EMOTIONAL DEVELOPMENT AND IMPACTS OUR EVERYDAY LIVES AND MEMORIES
Scent connects us with nature, the people around us, our homes, our food and adds a special dimension to every moment. The smell of a fresh cup of coffee, the skin of our children after their bath, or the lingering smell of crisp linen and bed sheets after a hard day; all are precious moments anchored by the power of fragrance. Scents are ubiquitous. They are integral to our memories that are permanently imprinted. But what role does smell play when it comes to cleanliness and hygiene?
Hygiene & human perception What is the perception of hygiene? The answer is – when I feel clean and safe around me. What makes you feel clean and safe? The answer usually is – smells like bleach, chlorine, washed laundry, cleaned and sanitized hands.
For some people, the perception of hygiene is purely visual; a clean and tidy place, even if there is no smell or scent associated with it. For others, the opposite applies. Smell plays a reassuring role, even if the surroundings are untidy and messy.
Consumers’ requirements for hygienic products Manufacturers are striving to develop products that provide reassuring sensations of hygiene, cleanliness and safety. Consumers are becoming educated, and they require transparency about their product’s efficacy. Additionally, consumers are now showing interest towards diverse fragrances such as fresh, leafy and natural-smelling ingredients like herbs and flowers. Similarly, millennial mothers are concerned about the well-being of their children. They want
hygienic products that are safe and gentle, they look for an emotional and caring touch.
Defining the smell of hygiene for modern cleaning products There is a certain functional quality to scents that convey hygiene. For many of us, the smell of bleach, despite being unpleasant, remains a reassuring factor of a “job well done”. For others, it could be citrus, pine, aromatics or even florals! Fragrance influences consumer choices in cleanliness and hygiene products, especially in the light of recent advances and diversification in health and wellness, and the requirements for sustainability.
CPL AROMAS’ role and involvement The fragrance industry harnesses the power of scent for hygiene and well-being. At CPL
50 years of experience in manufacturing scents for cleaning, household and personal care
100,000 kg of fragrances produced per month Private solar power plant offsets 326,041kg of CO2 per annum 5000 sq. ft. of automated manufacturing facility units
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Issue 61 | May - June 2021
