Insider View
Revealing the dietary supplement boom in UAE INTEREST IN PREVENTIVE HEALTHCARE HAS MADE PEOPLE AWARE OF THE NUMEROUS BENEFITS OF VITAMINS AND DIETARY SUPPLEMENTS. THE DRIVE TO LEAD HEALTHY LIVES HAS LED TO A RISE IN THE MANUFACTURE AND DEMAND OF DIETARY SUPPLEMENTS AND THEIR SALES HAVE SURGED OVER THE LAST FEW YEARS. INDUSTRY EXPERTS SPOKE TO THE ZONE AND SHARED INSIGHTS ON THE THRIVING MARKET OF THESE ELIXIRS.
“As one of the largest online supplement retailers in Dubai & Middle East, we had to keep pace with the rapid developments that the world is witnessing, especially in the field of manufacturing nutritional supplements. By leveraging this demand, we have made strides and achieved several milestones. Today we have a total of two hundred and fifty branches in the Middle East and Africa. With the increase in consumer awareness, nutritional supplements have become extremely important, and we have provided for this increasing demand by providing best quality products that fulfill the consumer’s hopes of obtaining internationally approved products at competitive prices. We have been catering to all segments, from supplements for different age groups to athletes. There is a diversity in our range of products that are manufactured strictly according to the highest international standards.”
Mahmoud Ahmed
General Director, Dr. Nutrition
“Although the Covid-19 Pandemic brought a lot of negatives with it, the benefits it carried is the fact that it encouraged people to eat healthy and nutritious food, and also pushed them towards including supplements as part of their day-to-day diet. Our diet is supposed to be full of nutrients necessary for the well-being of our bodies, but unfortunately, as a result of consumption of fast food, junk food, and processed food, which are extremely poor in terms of nutrients, in addition to harmful habits such as smoking and drinking, we have in a lot of ways made the intake of nutrients through our food insignificant. Therefore, the consumption of multivitamins is necessary to compensate for all the missing nutrients in order to make the immune system strong enough to fight diseases better, and help vaccines yield better results.”
Hiba El-Kurjie
Bariatric Services Manager & Senior Dietician, Al Garhoud Private Hospital 22
Issue 61 | May - June 2021
