Event Toolkit Post-Event Checklist

Following any event on site, it is our best practice to do the following in order to showcase ROI, leverage digital assets created, + analyze lessons learned to keep improving.

• Gather all photography + videography and ensure it’s filed in the correct shared location where all applicable parties have access

• (If applicable) work with your PR team to create a press release to distribute to the media recapping the successful event

• Gathering all meaningful metrics from advertising, social promotion, foot traffic, tenant sales + more in order to showcase direct ROI generated from the event

• Create an event recap and circulate accordingly (once approved by Anneliese)

• Event recap example HERE (P: ‘5BEventRecap’)