Event Strategy Toolkit Tenant Event Inclusion

Pre-Event Tenant Communication

The more involved the tenants are with your event, the more successful it’ll be. You all have the same goal so ensure to capitalize on that by following our best practices for tenant event inclusion.

1. Host a tenant meeting prior to any large-scale event to ensure they are all aware not only of the high-level details, but also of how to get involved. Include the following:

• Include any tenant perks (i.e. staff invites or discounted tickets if applicable)

• Lay out all examples of how to get involved + where their promotions or involvement will be promoted

• Include deadline for participation notification (this covers us if the tenants asks to participate after it’s too late to integrate them)

• Following this meeting, circulate a meeting recap with the event details to ensure anyone who missed is also up to date

• Send out a tenant participation memo – template here

• https://brookfieldpropertiesdevelopment.egnyte.com/fl/pdhYO0zbiB

Password: TMFMarketing2023

2. Closer to the event date, be sure to send the tenants any applicable collateral about the event (social posts, social stories, links to TMF posts) so they can easily promote to their audiences on their social pages