Event Overview

1. When considering an event to host on property, ensure to consider the following high-level attributes before deciding to move forward with consideration. Reference Marketing Strategy always…

• Is the event brand aligned?

• Does the event fit the 2023 strategic goals for the property?

• Does the event add value via ROI metrics such as increased traffic, increased spending on property, increased reach or elevated brand equity through social drivers, etc.?

• Do we have the budget and time available to allocate towards this event in order to uplift it to the new standard?

2. If the above apply to the specific event in question, create an overview of the high-level details for the event + event goals.

• Example on following slide.

3. This high- level event overview should be sent to the Commercial Marketing team with a meeting invite to go over the details + strategy for approval before proceeding with anything else.