Third Party Event Toolkit Event Intake/Approval Process

Before committing and entering the event planning process, we need to vet all event inquiries. Further, we need to ensure they are brand aligned with the 2023 Marketing strategy/ Programming Pillars HERE

Password: TMFMarketing2023

The following steps are TMF’s new best practice for vetting and approving an event.

1. Have all parties/ event organizers inquiring about an event fill out an inquiry form. Then, evaluate if the event checks the below boxes:

• Is the event brand aligned, per strategy?

• Does the event fit the 2023 strategic goals for the property?

• Does the event add value via ROI metrics such as increased traffic, increased spending on property, increased reach or elevated brand equity through social drivers, etc.?

• Do we have the budget and time available to allocate towards this event in order to uplift it to the new standard? Do we have any conflicts with the event?

2. If yes to all of the above, create a high-level overview and send to the Commercial Marketing team for evaluation and approval

3. If approved by on-site and CM team, then send partner event requirements to vendor

4. Once 3 is agreed upon by event organizer, set a meeting with applicable internal parties to run through the event outline and discuss additional details

5. Begin planning process