Luxury
Fragrance Du Bois Perfumes the Air By Staff
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Luis Mario Pinedo Lewit, Dustin Lujan, Tanja Dreiding Wallace, and Gandy Bahsas.
View of Osswald NYC during the Fragrance Du Bois Lovers’ Event.
Photographs by Sean Zanni for Patrick McMullan.
arrying sustainability with traditional perfumery, Fragrance Du Bois is a renowned French luxury fragrance brand known for its commitment to creating exceptional perfumes of the highest quality. With a global presence across 45 countries, Fragrance Du Bois collaborates with renowned perfumers to utilize scent ingredients in unique and unfamiliar ways, creating an olfactory journey like none other. In response to the increasing demand for its exquisite fragrances in North and South America, in June of this year, Fragrance Du Bois announced the opening of its new office and company in New York. Joining their U.S. based team, there are two industry professionals: Gandy Bahsas, as the Vice President of the Americas and Luis Mario Pinedo Lewit, as the Marketing Manager of the Americas. With the support of this new team, the brand has started strengthening relationships with its different retailers and partners around the Americas by supporting them with events and campaigns, and by providing resources to help them grow Fragrance Du Bois within their points of sale. As part of these efforts, Fragrance Du Bois decided to work with Osswald NYC, to organize an event to celebrate their new partnership with this store as well as to celebrate the launch of their new fragrance Lovers, the third addition to their For Lovers Collection. Tanja Dreiding Wallace, owner of Osswald, and Dustin Lujan, Manager and Business Partner of Osswald in the United States, were key players in the planification of this successful event. Osswald was founded 102 years ago in Zurich, Switzerland, by Tanja’s grandfather. Once head of the company, she then decided to open this prestigious store in NYC. Being a long standing and renowned business, offering the greatest quality fragrances and beauty products, both parties knew that Fragrance Du Bois was an ideal fit for this store, located in the heart of Nolita, in NYC. With the opening of this new Osswald location, their team agreed that it was the perfect time to do an event with their new fragrance partner, as a celebration for this new beginning, and as an official introduction to all the exciting plans that Osswald and Fragrance Du Bois have coming up. Fragrance Du Bois’ For Lovers Collection tells an unfolding love story with fragrance, from the dizzying woody flirtation of Cavort at first, to the sweetly irresistible clandestine affairs of Secret Tryst, and arriving finally in the passionate and joyous throws of the latest release, Lovers. Lovers is a perfume built on the sweetness of true love, an aphrodisiac coupling of fruits, spices, and floral woods. The For Lovers Collection has been incredibly popular with a story everyone can relate to; after all, everybody loves somebody. The recent release of “Lovers” completely sold out within five days and has helped Fragrance Du Bois drive global sales and demand, with a waiting list already in place for the next production.
For Lovers Collection at Osswald NYC during the Fragrance Du Bois Lovers’ Event. SEPTEMBER 2023
HAMPTONS STORYBOARD
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