Fence News – January 2025

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Iron World's Maverick Ultra aluminum fencing provides durable, stylish options for residential, commercial, and industrial applications. Residential and commercial grades offer classic designs with durable powder-coated finishes, perfect for homes, estates, and security needs. The industrial grade features heavy-duty construction for large properties and high-security uses, all backed by long-term warranties. SEE REVERSE FOR MORE OF IRON WORLD’S FAMILY OF PRODUCTS

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Harrah’s Resort & Casino

Atlantic City, NJ

January 24th & 25th, 2025

Booth 523/525/527

Salt Palace Convention Center

Salt Lake City, UT

February 26-28, 2025

Booth 2230

in a Snap

• Durable

Advertiser Index

Abbey Hardware, 4

All-O-Matic, 25

American Fence Association, 55

Ameristar/Assa Abloy, 11

Amico Perimeter Security, 73

Antebellum Manufacturing, 31

BD Loops, 42

Blackline HHP, 36

Country Estate Vinyl Products, 45

DAC Industries, 59

D&D Technologies, 3

katie@fencenews.com |

Dan Wheeler Podcast, 28

Dandy Digger, 39

DKS DoorKing, 16, 17

Dyna-Bignell, 42

Dynamic Tube & Pipe, 46

Eagle Fence Distributing, 53

Eastern Wholesale Fence, 40, 41

Elite Fence Products, 5

EZG Manufacturing, 71 Fence Empire, 29

64 MoistureShield® Expands Distribution in California, Oregon and Nevada with Building Material Distributors, Inc.

64 Aspen Pumps Group Acquires Malco Tools, Inc.

66 Case Study: JLS Craftsmen Leverages Contractor Accelerator to Support Business Growth and Operational Efficiency

66 In Memoriam: Joseph Georges Dow

68 Lumber Plus Expands in Florida with Palm Beach Location

70 Start-Up Stories with FenceTrac

72 System Pavers Outlines the Top 3 Outdoor Living Trends for 2025

77 RDI® Railing Now Available to Customers Across North America with BlueLinx Distribution Partnership

FLW International-

Forest & Vinyl Products, 21

GSAFA Jackpot Show, 57

Hampden Fence Supply, Inc., 65

Homeland Vinyl Products, 51

International Gate Devices, 28

Interstate Wholesale Fence, 67

Iron World, Front Cover

Jerith/Assa Abloy, 13

Keener Dupont Wire, LLC, 37

L&C Enterprises, 62, 63

Business Management

58 Management Corner: New Year, New Strategies for Success

60 Are We Ready for Trump Two? by Mark Levin

68 Measuring the Pulse of Your Business: The Customer Experiences by Michael Reed

76 Looking back at 2024 and predictions for 2025 and beyond. by Tom Luby

Events & More

78 Business Opportunities

Little Beaver, 19

LMT Mercer Group, 79

Master Halco, Back Cover

Maximum Controls, 49

mySalesman, 43

National Metal Industries, 6, 47 Pexco, 27

Privacy Link, 74

Pro Access Systems, 34, 77

RediDriver, 36

SCIW Fence Products, 74

Seco-Larm, 23

Shapes Unlimited, 50

Shoreline Vinyl Systems, 52

Skidrill, 69, 75

Southwestern Wire, 65

Standard Paints/Wood Defender, 15

Stephens Pipe & Steel, 7

TREX Fencing - SRF Fence, 2

Trident Fence/Deer Busters, 65

US Premier Tube Mills, 12

Wallace Perimeter, 61

Women of Stephens Pipe and Steel

In this issue of "Fence News" we salute four women who have helped make our 50 years successful. With 19 locations, we think it is important to include ladies from our branch locations as well as those from Russell Springs. Some have been with us for many years while others have enjoyed a shorter tenure. That loyalty is appreciated. We couldn’t be prouder of these ladies and all the other women who work to make Stephens Pipe & Steel the company we are today.

My career started at SPS Fence in February 2013 as a receptionist. Within six months, I was transferred to dispatch. I coordinate all outbound loads coming out of the Kentucky branch. I also work with our branch managers and sales department to provide great customer service to our customers. I am truly blessed to work for SPS Fence.

Joyce Holt

I started at Stephens Pipe in 2019 not knowing anything about fence. I come to work driven every day to keep learning and growing the business. I am the operations coordinator in Michigan and thankful for the opportunity I have been given to work for Stephens Pipe.

Annie Frymire

I have been fortunate to have had several different positions at SPS over the last 28 years. I've learned so may things. Not just about the fence industry, but about work ethic, persistence, and determination. I have made valuable business relationships, life long friends, and traveled to places I never thought I would see in my lifetime. I'm so proud of the success of SPS, and feel truly blessed that I have been able to be a part of this company.

Melissa Gossage

I would never have dreamed back in Jan. 2014 when I started working for Stephens Pipe answering the phone and greeting customers, how my life would change. I learned so much from my amazing coworkers and customers to be able to work my way up to a sales assistant and a sales rep. It's given my family and me wonderful new opportunities.

I am grateful for my time with SPS.

Penny Williams

ALABAMA 205-647-0111, CONNECTICUT 860-812-0265, FLORIDA 321-728-2932, GEORGIA 770-868-1800, KENTUCKY 270-866-3331, LOUISIANA 225-387-1838, MARYLAND 301-699-0400, MICHIGAN 616-248-3433, MISSOURI 816-359-3836, NORTH CAROLINA 336-375-3442, OHIO (Columbus) 614-285-3584 or (Mt. Sterling) 740-869-2257, PENNSYLVANIA 570-567-7538, SOUTH CAROLINA 803-849-1625, TENNESSEE 615-860-0001, TEXAS (Austin) 512-631-0070 • (Dallas) 214-348-2400 • (Houston) 346-271-9017, WEST VIRGINIA 304-522-2210

WORK WEAR

The right workwear is essential for safety, comfort, and productivity on the job site. For some, apparel that can withstand tough environments while offering flexibility and protection is non-negotiable. This section highlights emerging workwear solutions designed to meet the demands of the job you do.

Stay Warm and Work Hard with Dickies

Waxed Canvas Jackets and Vests

Work doesn't stop for contractors, even when wet, frigid winter weather arrives. Workwear must do more than look good—it needs to withstand the elements and tough conditions while providing warmth, comfort and functionality. Dickies Waxed Canvas jackets and vests do just that and more, providing a perfect workwear blend of durability, warmth, and versatility tailored to the needs of hardworking men and women.

Crafted from Dickies signature cotton duck canvas, this collection of outerwear provides the comfort and resilience of modern canvas clothing with a timeless vintage aesthetic and a wide range of benefits:

DURABILITY FOR TOUGH JOBS

Crafted with a rugged waxed canvas exterior, these garments are built to handle the wear and tear of demanding environments. The waxed finish adds a layer of water resistance, ensuring protection against light rain or snow—a must-have for outdoor contractors working through unpredictable weather.

WARMTH WITHOUT BULK

Designed for practicality, these pieces feature insulated, blanket linings that provide excellent warmth without adding unnecessary weight or restricting movement. This allows for comfortable work, even in colder conditions, without sacrificing efficiency or ease of motion.

FUNCTIONAL DESIGN

Ample storage is another highlight. Multiple pockets—including chest and handwarmer options—provide space for tools, gadgets, and personal items, keeping essentials within easy reach. The ergonomic design ensures that the pockets are accessible while maintaining a sleek, professional look.

STYLE MEETS VERSATILITY

Available in neutral, earthy tones, these pieces transition seamlessly from job sites to a business meeting, or a more casual environment for after work activities. The timeless design appeals to contractors who want reliable workwear that doesn’t compromise style.

Learn more about how to equip yourself for success with the Waxed Canvas Collection at dickies.com/waxed-canvas

Carhartt Redefines Women's Workwear with New Collection,

powered by TENCEL™ Fibers

Workwear brand introduces its lightest, softest gear yet designed by - and for - women

With women revamping the definition of “work” and a growing percentage of women entering the skilled trades, Carhartt, America’s premium workwear brand since 1889, has developed a new line of workwear for women of all shapes, sizes and lifestyles.

Consisting of premium, durable lightweight TENCEL™ branded fibers in both Jersey and French Terry, the women’s collection features Carhartt sweatshirts and enhanced tees that set a new standard for softness, comfort and durability, both on and off the job. Available on carhartt.com and select retailers nationwide, each piece combines the soft, warm texture usually found in the coziest sweatshirts and knits with Carhartt’s trusted durability that’s tough enough to withstand any hardworking task – all inspired by feedback from real hardworking women.

“After meeting with real women in the field, we repeatedly heard they needed lighter, more comfortable clothes versatile enough for both on and off the job that could outlast their day,” says Samantha Denton, vice president of women’s category at Carhartt. “We went to work to design products that feel softer and lighter, wear better and add breathability, without sacrificing durability. This collection is truly inspired by women, designed by women and built for women who know the definition of hard work.”

Carhartt has supported working women since first producing women’s coveralls for industry workers in 1917. Recognizing that “work” for today’s women translates to multifaceted occupations and responsibilities with versatile needs, the new women’s collection from Carhartt is built for

women looking for durable, high-quality gear with a comfortable fit they can depend on.

“As a brand built on serving all hardworking people since 1889, creating the best gear possible for women is woven into the fabric of Carhartt’s history, and its future,” says Susan Hennike, chief brand officer at Carhartt.

“Our new line of women’s gear represents a key innovation milestone further emphasizing that Carhartt is a brand for her, as we continue to empower and support women to go make history and light the way for future generations.”

The TENCEL™ Fiber Series is the first of many upcoming innovations as the brand continues to reinvigorate its women’s line. Carhartt plans to launch several additional lightweight women’s products, ranging from more durable workpants and joggers, to gear designed for sun protection.

Product innovation aside, the brand’s commitment to serving hardworking women continues through larger initiatives aimed at lighting the way for more women in the skilled trades and supporting them in all facets of “work.” For years, Carhartt has supported myriad efforts benefitting women, including a donation to Baby2Baby that provided hardworking moms nationally with basic essentials like diapers, formula and children’s clothing. The workwear brand also dedicated a round of its “For The Love of Labor” grants to organizations that provide job training for women entering the skilled trades.

For more information on Carhartt women’s gear and the TENCEL™ Fiber Series visit Carhartt.com/Carhartt-Womens

Ergodyne Unveils Next Chapter of Tool Tethering Legacy on the Heels of Newly Revised Drops Standard

Ergodyne, the pioneers in dropped object prevention, announced the latest innovations in their tool tethering line. The launch includes a range of safety solutions tested and labeled to the newly revised American National Standard for Dropped Object Prevention Solutions (ANSI/ISEA 121-2023):

• Squids 3122 Pull-On Wrist Tool Lanyard - Carabiner Anchor - 5lbs / 2.3kg

• Squids 3123 Tool Wristband with D-Ring Anchor - 5lbs / 2.3kg

• Squids 3714 Elastic Tool Tail Lanyard - Carabiner & Cinch Loop - 10lbs / 4.5kg (3-Pack)

• Squids 3707 Web Tool Tether Attachment - Non-Conductive D-Ring Tool Tails - 2lbs / 0.9kg (6-Pack)

• Squids 3706 Web Tool Tether Attachment - D-Ring Tool Tails - 5lbs / 2.3kg (3-Pack)

• Squids 3708 Wire Tool Attachment - Screw Gate Tool Tail - 3lbs / 1.4kg (6-Pack)

Also included in Ergodyne's announcement was the Squids 3791 Sleever/Connecting Bar Lock Collar with Tool Attachment Point, which was released earlier in 2024 before final approval of the revised standard and initially marked to ANSI/ISEA 121-2018.

“One of the biggest tool tethering challenges workers have to solve for is how to attach a lanyard to some of these items that don’t have a builtin and/or compliant attachment point,” says Becky Danielson, product manager, Ergodyne. "Sleever bars are a great example.”

The new Squids 3791 Sleever/Connecting Bar Lock Collar with Tool Attachment Point installs onto connecting, sleever and wrecking bars to create a retrofit attachment point for easily connecting a lanyard. Additionally, the locking collar allows the bar to be safely holstered by providing a catchpoint when stored on a tool belt and when working at heights. The collar also features a swiveling connection point in the middle for tethering and prevents tangles and binds when used with a lanyard. The tool attachment portion of the locking collar can be removed, and the tool collar can be used solely for proper holstering.

“Working around expensive equipment and machinery is another challenge,” continued Danielson. “Solutions like our new Squids 3122 PullOn Wrist Tool Lanyard stay close to the body, limiting the drop distance

and the chances it will cause costly damage to equipment being worked on or above.”

With this launch, Ergodyne remains at the forefront of industry standards, having played a pivotal role in the development of the original ANSI/ISEA 121-2018 standard for tethering and transporting tools. Similar to ANSI Z359 for fall protection, the “dropped object” standard is widely regarded as best practice within the industry. While the Occupational Safety and Health Administration (OSHA) does not directly enforce this standard, it can be cited under the General Duty Clause as a guideline for enhancing worker safety against falling objects.

The standard covers four key categories of preventative measures actively used by workers:

TOOL ATTACHMENTS: Retrofit attachment points installed onto tools and equipment, allowing them to be tethered.

ANCHOR ATTACHMENTS: Retrofit attachment points installed onto the structure or the worker themselves to provide an anchor point for tethering.

TOOL TETHERS: Lanyards that connect tools to an anchor point.

CONTAINERS: Bags and buckets used to transport tools and equipment to and from at-heights work zones.

Updates found in the newly revised standard include:

• Enhanced Purpose & Application content, with the addition of an Exceptions section.

• Adjustments to test procedures for Tool Tethers and Containers.

• Refinement and clarification of requirements for Marking and Instructions.

“If it’s going up, you should really tie it off,” says Nate Bohmbach, product director, Ergodyne. Bohmbach also leads ISEA’s Dropped Objects Prevention Group. “At-heights safety goes beyond just securing the worker. It includes securing everything that worker brings above ground level. Passive solutions like nets and toeboards can only do so much. Hard hats can only do so much. Only active solutions like these can prevent drops from occurring in the first place.”

Learn more at ergodyne.com.

EXCEPTIONAL Delivery, LASTING Quality.

At US Premier Tube Mills, we’re your trusted source for top-quality fence framework solutions. Our fully galvanized pipe and tube products are perfectly suited for your residential, commercial/industrial, and high security applications. Add style with color coating options, enhancing both aesthetics and durability

Exciting news! We're expanding our capabilities with a new powder coat production line, increasing our capacity to meet your growing needs.

The best part? We offer exceptional availability and on-time delivery, ensuring your project stays on track. Trust our experience and continued commitment to excellence. For unparalleled selection, quality, and reliability in fence framework, choose US Premier Tube Mills..

Red Wing Shoes Launches Three New Work Boots:

DRAFTSMITH, POLAR X AND VERSAPRO

Red Wing Shoes, a global leader in purpose-built safety footwear, has launched three new work boot lines —Draftsmith, Polar X and VersaPro—each engineered to meet the needs of today's trade workforce. These new products are a testament to Red Wing's dedication to innovation, quality and the protection of tradespeople across all industries, from renewable energy and heavy manufacturing to officeto-jobsite environments and extreme cold-weather job sites. The three work boot product launches round out a robust, innovative year for Red Wing Work Boots following the introduction of Red Wing's SuperSole X work boot last summer and TruGuard Lite earlier last spring.

"The introduction of Draftsmith, Polar X and VersaPro allows us to provide ongoing solutions that cater to a wide spectrum of industry needs while ensuring the same level of safety, comfort and craftsmanship that Red Wing is known for," says Mike VanGoethem, chief services officer at Red Wing Shoes. "These new product families not only demonstrate our commitment to worker safety and performance but also reflect our focus on addressing the modern demands of today's tradespeople."

Key Features of the New Red Wing Work Boots:

DRAFTSMITH: VERSATILITY FOR OFFICE-TO-FLOOR AND BEYOND

• Crafted for tradespeople who transition between office and production environments, Draftsmith combines a legacy-inspired design with eco-friendly materials.

• The lightweight boot offers the durability of full-grain leather, a recycled lining and a slip-resistant TredLucent® sole. Its aluminum safety toe meets ASTM standards while allowing workers to maintain style and comfort in any environment.

• Available in four styles and multiple colors, Draftsmith ensures adaptability for various industries.

VERSAPRO: ELEVATING SAFETY AND COMFORT IN MEDIUM- TO HEAVY-DUTY WORK

• Designed for the toughest jobs in sectors like manufacturing, oil and gas, and renewable energy, VersaPro features a Galvanext outsole for best-in-class slip, oil and puncture resistance, along with Red Wing's waterproofing and non-metallic safety toe.

• Available in three styles, including two with side zippers and one featuring the BOA® Fit System, VersaPro provides durable, lightweight protection globally certified for a variety of job sites.

POLAR X: UNMATCHED PROTECTION AND WARMTH IN HARSH WINTER CONDITIONS

• Ideal for extreme cold-weather jobs in industries such as oil and gas and construction, Polar X incorporates advanced insulation technology equivalent to 1600 grams of protection without added bulk.

• With Red Wing waterproofing, a cold-weather rubber outsole and the BOA® Fit System, Polar X ensures safety and warmth in the harshest environments. Its multi-zone barrier system strategically places insulation where it's most needed, delivering maximum comfort and protection for outdoor work.

These new work boots are available online and in stores. For more information and to find a local Red Wing Shoe store, visit: redwingshoes.com

BRUNT Workwear Introduces the USA Marin Welted Work Boot

BRUNT Workwear, the fast-growing workwear brand known for its innovative and durable boots and apparel, has introduced the USA Marin Welted - BRUNT's first ever work boot Built in the USA.

The USA Marin Welted is assembled in San Antonio, Texas, with domestic and global components from best-in-class suppliers around the world, including waterproof leathers sourced from American cattle. The durable Goodyear welt construction and BRUNT's signature comfort system make the USA Marin Welted a great option for trade workers on the most demanding job sites who value Built in the USA products.

"Ever since the launch of BRUNT, our team has been working towards including Built in the USA products in our assortment," says Eric Girouard, founder and CEO at BRUNT Workwear. "We've finally taken an important first step with the launch of the USA Marin Welted. We'll also be adding additional Built in the USA work boots to our product line, and remain committed to bringing the right mix of products to the hard working men and women across the country who get up and grind every day to build this country."

In addition to its heavy-duty welted construction that provides enhanced stability on the job, the USA Marin Welted comes equipped with a fully waterproof build, soft and nano composite safety toe

options, and an innovative slip, oil, and high heat-resistant outsole that protects up to 572º F.

Launched in 2020, BRUNT Workwear is retooling the way the workwear industry works by collaborating with trade workers to develop boots and apparel that provide the best performance, durability and comfort hard-earned money can buy. BRUNT products are developed to provide solutions that make real workers' lives easier, a mission brought to life by the fact that each signature product is named after a real worker who inspired the design.

BRUNT's best-selling Marin product line is named after Matt Marin, a union drywall superintendent and childhood friend of founder and CEO, Eric Girouard. Based on Matt's experience and BRUNT's expertise, together they created a boot that is affordable, comfortable, and equipped with the features trade workers need to be safe and compliant at work.

The USA Marin Welted is available on BRUNT's website. BRUNT's lineup includes a range of waterproof, comp toe, soft toe, and job siteapproved work boots for every worker, as well as a selection of apparel and accessories.

For more information about BRUNT and its workwear product offerings, visit bruntworkwear.com/.

Results of Collaborative Study on Head Protection Practices & Challenges Released

Results Reveal the Industry is at a Turning Point for Head Protection Practices

J. Keller & Associate, Inc., a leading provider of safety and compliance solutions, and the International Safety Equipment Association (ISEA), the voice of the safety equipment industry for 90 years, recently joined forces to conduct a comprehensive study on head protection practices and challenges. The results of the study, titled A Turning Point for Head Protection, were released in November 2024.

SUMMARY OF KEY FINDINGS FROM THE STUDY:

Head Protection Terminology Is Unclear in the Market Today. While most safety professionals responding to the study expressed confidence that they understood various head protection terms, the research reveals there is actually significant confusion and over-simplification in the differences (and similarities) between hardhats and helmets.

Safety Managers Experience Multiple Pain Points When It Comes to Managing Head Protection With more options for head protection than ever before, safety managers find themselves navigating a more complicated decision-making process. They are challenged to get employees to consistently wear head protection. They’re also challenged to find head protection that is comfortable for all workers.

Care and Maintenance of Head Protection Needs Improvement.

Only 54% of responding safety managers train workers on how to maintain their head protection, suggesting a significant opportunity.

Standards Organizations, Manufacturers and Other Experts Have an Opportunity to Educate the Industry. These groups can provide safety managers with clarity, guidance and education to address the evolving landscape of head protection.

“Head protection has been a cornerstone of workplace safety for decades,” says Cam Mackey, president and CEO of ISEA. “While the growing variety of head protection options provides greater choice, it has also introduced some confusion for safety professionals and workers. Addressing these challenges head-on and clarifying the most effective solutions and standards will ensure better protection and safety for all.”

Both J. Keller & Associates and ISEA are dedicated to promoting worker safety and recognize the need for clarity in head protection practices. Through their collaborative efforts, they aim to enhance overall safety through education and outreach.

“The first step towards achieving this goal is to understand the challenges and usage patterns of safety professionals and head protection users,” says Bob Larsen, vice president of research & development with J. J. Keller. “We believe that the findings of this study will inspire meaningful discussions among regulators, safety professionals, and industry experts, and ultimately contribute to enhanced worker safety and well-being.”

The study report is available at safetyequipment.org or jkellersafegear.com

ororo's® FirstEver Workwear Collection Delivers Utility, Safety, and Durability

ororo®, the most trusted heated apparel brand on the market rooted in bringing premium, timeless, and cost-effective heated outerwear, has announced the launch of its first-ever Workwear Collection. The eight-piece collection perfectly blends versatility and durability through its carefully crafted designs, boasts improved heating technology to withstand the toughest environments, and includes the world's first jacket with dual control and a dual source heating system.

Created to deliver the ultimate essentials for all-day warmth and comfort, the Workwear Collection blends heavy-duty designs with key safety elements for full weather and temperature protection. The designs incorporate approved outerwear for a variety of industries to ensure workers are meeting the highest standards of visibility requirements while providing the functionality, durability, and flexibility needed to transition throughout the day. The collection includes:

• Men's Bristol Utility Fleece Lined Pants

• Scranton Men's Insulated Heated Bomber Vest

• Wayne Men's Heated Pullover

• Missoula SureWarm® Men's Heated Jacket

• Flagstaff Men's Heated High-Visibility Jacket

• Women's Bristol Utility Fleece Lined Pants

• Cheyenne Women's 5-Zone Heated Canvas Vest

• Cheyenne Women's 5-Zone Heated Canvas Jacket

The Workwear Collection features a variety of jackets and vests, and introduces ororo's new line of heated pants, designed for those who demand both durability and comfort. The Bristol Utility Fleece Lined Pants for men and women feature over seven functional pockets and weather-resistant fabric, making it perfect for working outdoors. ororo also launched its first ANSI Type R Class 3 Compliant Flagstaff Men's Heated High-Visibility Jacket featuring an upgraded 4-zone heating, waterproof protection, and 3M's high-reflective tape to stay visible, dry, and warm in tough conditions. Among the designs is the world's first jacket with dual control and dual source heating system – Missoula SureWarm® Men's Heated Jacket – that works to control six different heating zones and extend working hours with two lightweight batteries.

"Job sites can be extremely harsh during the colder months of the year. We understand the importance of having key essentials to wear during the most difficult conditions. This collection of durable pieces is designed for all-day warmth and also features fashionable staples that can take you from work to happy hour. We want to continue offering all the best in heated apparel across your profession and life moments," says CEO and co-founder of ororo Mark Hu.

Like all ororo products, the collection features the brand's carbon fiber technology and strategically placed heating zones to bring unmatched warmth with the ability to offer up to 22 hours of warmth. All apparel from the Workwear Collection features at least three heating levels adjustable with the click of a button to keep you comfortable no matter the weather or temperature.

Learn more about the products and purchase online at ororowear.com.

Door Strike for Metal Frames

SD-995C

• UL 294 & UL 1034 Listed

• 12VDC

Universal Door Strike

SD-996C-NUQ

• UL 294 & UL 1034 Listed

• Operating voltage: 12 or 24 VDC

• Field-selectable for fail-safe or fail-secure operation

• Stainless steel faceplate: 47/8"x11/4"

1/2" Tamper-Resistant Electric Rim Strike

SD-998C-D3AQ

• UL 294 & UL 1034 Listed

• Operating voltage: 12/24 VDC

• Accommodates up to 3/4" Pullman latch

• Reversible non-handed design

• Stainless steel construction

No-Cut Door Strike

SD-995C-D3Q

• UL 1034 Listed

• Reversible non-handed design

• Operating voltage: 12/24 VDC

• Low profile: 11/16" deep

• Field selectable for fail-safe or fail-secure operation

• Field-selectable for fail-safe or fail-secure operation

• Includes 3 faceplates for nearly any door type

Weatherproof Door/Gate Strike

SD-995A-D3Q

• Unique design accommodates both wood and metal doors

• Operating voltage: 12~24 VDC/VAC

• Fail-secure operation

• Zinc alloy body

SD-998C-D3Q

• UL 294 & UL 1034 Listed

• Operating voltage: 12/24 VDC

3/4" Tamper-Resistant Electric Rim Strike

• Accommodates up to 3/4" Pullman latch

• Reversible non-handed design

• Stainless steel construction

Mini No-Cut Electric Door Strike

SD-991A-D1Q

• Operating voltage: 12VDC

• 2-wire installation, non-polarized connection

• Fail-secure operation

• Stainless-steel keeper for strength and long life

Celebrating 54 years of Security Excellence

A New Lee® and Alpha Industries Collaboration Takes Flight

Limited Edition Capsule Showcases Brands’ Most Iconic Workwear Styles

Lee and Alpha Industries have launched a new global collaboration celebrating the brands’ shared history of workwear apparel and iconic American style.

The eight-piece Alpha x Lee capsule reimagines military-inspired designs and heritage details with a contemporary edge, featuring layered indigo and denim hues that bring workwear and utility styles to new heights.

This men’s collection showcases pieces like Alpha’s renowned MA-1 Bomber Jacket, now 60 years old, the Lee Rider™ denim jacket, and a unique take on the flight suit inspired by Lee founder H.D. Lee’s original design. The capsule draws on each brand’s authentic heritage while offering a modern twist on timeless style.

“The shared history of Lee and Alpha as American brands has created a unique offering that we’re really excited to unveil,” says Joe Broyles, global vicepresident of collaborations, Lee. “The craftsmanship and details in each piece show why workwear and military styles continue to command attention in the world of fashion.”

“This collaboration represents the unique intersection of military style and denim, a pairing with deep roots in American culture,” says Matthew Pantoja, chief brand officer at Alpha Industries. “Together with Lee, we’re celebrating our shared history as American brands with authentic legacies, telling a story through each piece that resonates with those who value style and durability. This collection brings our heritage forward, crafting timeless designs for today.”

THE ALPHA X LEE COLLECTION HIGHLIGHTS:

Alpha x Lee® Reversible MA-1 Bomber Jacket – The newest iteration of Alpha’s revered bomber jacket. Worn by US military for decades, now made for denim lovers everywhere. One side is a solid dark indigo denim while the reverse is an indigo stripe that pays homage to Lee’s heritage.

Alpha x Lee® Reversible Rider Jacket – One side is the timeless Lee Rider denim jacket; the other is a sleek flight jacket style in olive green nylon, complete with removable patches.

Alpha x Lee® Quilted Jacket – A quilted olive-green nylon jacket with workwear pockets and denim trim blends the best of both worlds.

Alpha x Lee® Flight Suit – Inspired by an original design by Lee’s founder 100+ years ago, made for today. Crafted from a lightweight ripstop cotton with numerous details, pockets, and removable patches.

Alpha x Lee® Convertible Cargo Pant – Made from lightweight ripstop cotton featuring nylon cargo pockets and converts easily into cargo shorts.

Alpha x Lee® Snow Pant – Versatile for any climate, these loose-fitting pants have multiple pockets.

Alpha x Lee® ACU Pant – Inspired by traditional military wear, this pant is made for daily comfort.

Alpha x Lee® Alpha Anorak – Loose fitting, this lightweight quarter-zip anorak features multiple pockets and is made for layering.

Alpha x Lee® Loose Fit Tee – Made from 100% cotton, it’s the perfect top to complement your favorite Alpha x Lee pant.

The Alpha x Lee capsule is available on Lee and Alpha owned retail stores and websites in the US. For more information, visit lee.com/alpha

OVERHEAD GATE OPERATOR

Introducing the New BLDC PRO Board: Our latest advancement in gate operator control, designed for enhanced performance and reliability

Exclusive Brushless DC Motor Technology: After 15 years in the market, we remain the only manufacturer offering highly efficient and durable brushless DC overhead gate operator

Integrated Battery Backup: Ensures continuous operation during power outages, providing peace of mind and uninterrupted security

Prewired Loop Rack for Convenience: Our gate operators come with a prewired loop rack, simplifying installation and reducing setup time

Versatile Power Handling: Capable of operating with both 115VAC and 230VAC single-phase power, offering flexibility for various setups.

StruXure by AZEK Unveils 2025 Line of Progressive Outdoor Solutions

StruXure, the industry leader in the design and manufacturing of premium outdoor pergola and cabana systems and part of The AZEK Company family of outdoor living brands, is pleased to unveil several new products for 2025. StruXure is launching five exciting new additions to its product line: StruXure Sound brings immersive audio with a high-quality, integrated system; StruXure Heat extends seasonal comfort with tailored heating options; and StruXure Screens provide stylish, customizable privacy. The StruXure+ App centralizes control of multiple features with personalized scene settings, while the Evolve Pergola X offers an enhanced design with improved durability and cable management and is made from up to 50% recycled aluminum. Together, these innovations redefine outdoor spaces with convenience, comfort, enhanced functionality and environmental sustainability, reinforcing StruXure’s commitment to enduring outdoor living experiences.

“Our 2025 product lineup showcases the best of StruXure’s dedication to innovation and performance,” says StruXure founder Scott Selzer. “From integrating audio and heating for year-round comfort to advancing our commitment to sustainability with our next generation Evolve pergola, we’re giving our customers more options to create the ideal outdoor space—one

that fits their lifestyle and respects the environment.”

StruXure’s new product range aims to support outdoor living experiences that are as dynamic as they are personalized to individual tastes. As part of the AZEK family, StruXure remains committed to redefining outdoor spaces for homeowners and business owners, delivering products that align with their values of innovation, luxury, and environmental stewardship.

“Since bringing StruXure into the AZEK family nearly three years ago, we have significantly expanded our outdoor living solutions, adding new levels of flexibility and choice for our customers,” says Jonathan Skelly, president –residential and commercial. “StruXure’s innovative shade and pergola solutions have not only expanded our portfolio but also deepened our commitment to developing sustainable wood alternative products that transform what’s possible in outdoor spaces.”

2025 NEW PRODUCTS

StruXure Sound

Pergola X and Cabana X customers can step into an immersive experience, where luxury meets unmatched outdoor audio. Recognizing that sound is a key element for enhancing outdoor living, StruXure has partnered with Sonance and Sonos to bring its customers premier audio solutions that seamlessly integrate with its pergolas and cabanas. With sound and fidelity coming from Sonance via superior speaker options, and control and source supported by Sonos, StruXure is now offering a new feature to its already best-in-class outdoor living products. From PX4 and PX6 recessed speakers to mountable Mariner speakers and a Garden Series for surrounding landscapes, StruXure has just taken outdoor living to a new level.

StruXure Heat

People spend more time outdoors as long as they remain comfortable. But what happens when the weather turns colder? StruXure has answered that question by introducing StruXure Heat. By teaming with experts in outdoor heating, StruXure now offers heating solutions that fit seamlessly into their pergolas and cabanas. Bromic, for example, is renowned for its superior design and industryleading technology for outdoor heaters, ensuring effective heat distribution and an aesthetically pleasing look. By integrating advanced heating technology into StruXure’s products, customers can easily redefine their outdoor spaces for yearround use.

StruXure Screens

StruXure is now offering convenience, precision, and performance tailored to its best-in-class pergolas with StruXure Screens, engineered to seamlessly fit on all Pergola X structures. This means enhanced wind resistance, smoother operation, and better overall durability. With built-in screens, an outdoor space transforms effortlessly — keeping bugs out, providing shade, and giving control over the environment. This new streamlined approach simplifies the design and installation process, saving customers time and ensuring consistent quality. By offering a one-stop solution, StruXure has found a way to meet the requirements of any outdoor experience.

StruXure Sound
StruXure Heat
StruXure Screens

PDS® Fence is the brand you’ve trusted and proven in the field for over 40 years. Still providing the same great looking, durable, cost-effective product you’ve relied on to add privacy, security, and aesthetics to any chain link fence system. With East and West Coast manufacturing facilities to ensure the quickest service and highest quality products. PDS Fence from Pexco. Beware of imitations.

• Fourteen unique chain link enhancement products

• Nine standard slat colors or customized options

• Easy to clean with high-pressure garden hose

StruXure+: One control, endless possibilities

StruXure+ is a new app that will revolutionize the way customers experience outdoor living. Now, every Pergola X or Cabana X feature — sound, heat, screens, lights, louvers, and more — are accessible from a single, intuitive control. No more juggling multiple remotes or complicated settings. StruXure+ App delivers the power to transform a space effortlessly. Customization allows for the programming of “experiences.” One tap adjusts sound, lights, screens, louvers and heat to the perfect vibe specific to any gathering – a relaxing night by the pool or a celebration. This app makes outdoor living simple, convenient, and tailored to any lifestyle. One control, endless possibilities.

Evolve: Next Generation Pergola X

StruXure has launched the next generation Pergola X: Evolve. As its name implies, Evolve is the evolution of the original Pergola X, which will now be referred to as Pergola X Classic. What will set Evolve apart from all other pergolas on the market is its integrated design that gives it a more precise fit for all components. This will cut down on installation time and offer an even cleaner finished look. Evolve will also offer better cable management, new power distribution, and an upgraded louver design that makes StruXure’s already great water management system even better. Crafted with up to 50% recycled aluminum, Evolve not only champions innovation but also underscores our commitment to sustainability. And, as always, StruXure’s made-in-America pergolas come with a Limited Lifetime Warranty.

For more information, visit struxure.com

StruXure+
Evolve

Deckorators® Unveils Cutting-Edge Products for 2025

Deckorators®, a leading brand of UFP Industries, Inc., introduced new product offerings for 2025 at the PSP/ Deck Expo in Dallas in November, adding both stylish and innovative collections to the brands’ growing roster of contractor and homeowner preferred products.

COMING IN 2025 FROM DECKORATORS:

• StealthLock Universal Deck Clips are designed for use with grooved Surestone™, composite, PVC and hardwood boards. Featuring innovation by CAMO, these pre-assembled, one-pass fasteners allow for easy and seamless installation and are backed by a limited lifetime warranty.

• Deckorators Glass Rail Post Kits, coming mid-2025, feature a postto-post glass design with line, end, and corner post configurations. Available in Textured Black, the kit is adaptable to 6mm and 13mm glass.

• Deckorators Continuous Top Rail, also coming mid-2025, is compatible with contemporary cable railing and glass railing.

• Summit Decking is the newest line of decking featuring mineralbased Surestone™ technology. Summit decking will be offered in 3 new on-trend colors and is designed to deliver a practical blend of performance and value. Summit Decking is warranted for water and ground contact installation and features a low gloss surface finish with flatgrain variegation.

• Deckorators Aluminum Fence Kits and Pre-Assembled Panels round out the roster of new products, providing two Aluminum Fence options and one kitted option requiring assembly and a pre-assembled panel. Both are made from durable powder-coated aluminum in a black finish and come in three sizes: 48” Standard Bottom, 54” Flush Bottom, and 60” Standard Bottom. Designed for easy installation, these fence kits add style and security to any home.

“PSP/DeckExpo has always been a great opportunity to engage with other industry leaders, showcase our newest product innovations, and shine a spotlight on the contractors who bring Deckorators to life,” says Michelle Hendricks, Deckorators category marketing manager. “We were excited to return to the show this year and to continue driving the future of outdoor living.”

To learn more about Deckorators® decking and railing accessories, visit deckorators.com

Visit our booth!

FENCETECH 2025

Domestic Manufacturing of Aluminum Fencing and Railing in Ocala, Florida. Our products are AAMA 2604 Powder certified by TCI, utilizing exclusively domestic extrusions for the production of fencing and railing.

WOMEN in Fencing

Women are leading the way in a variety of roles within the fencing industry. We’re excited to highlight just a small sampling of the women who are blazing the trail, mentoring younger professionals, and creating unique niches for themselves and those who follow.

“Leading by Example. ”

Instead of letting gender be a barrier, Amber Tiffner, branch manager with Imperial Fence Supply, uses it as an opportunity to bring a fresh perspective to her team and industry.

“Being a woman in a male-dominated field has allowed me to develop strong communication and empathy skills, which have helped me manage diverse teams and foster a more inclusive environment,” says Tiffner. “I’ve also found that my leadership style can offer a balance to the traditional approaches often seen in the industry.”

Tiffner believes in leading with integrity, showing respect to everyone, and creating a positive, supportive work environment. She says it has required her to focus on how she can inspire and motivate her team through her own actions and attitude.

“My background in customer service management and operational roles have been essential in preparing me for success in the fencing industry,” says Tiffner.

“Working in customer service management, I developed strong leadership skills, gained a deep understanding of managing teams, and honed my ability to oversee operations. I’ve also worked directly with clients, handling both residential and commercial projects, which has given me a solid foundation in customer service and understanding industry-specific challenges like managing product availability and project logistics.”

Tiffner has been with Imperial Fence Supply for just under 5 years. During this time, she’s had the opportunity to grow within the company and take on increasingly significant responsibilities. She began her career as an office administrator where she learned the ins and outs of the products, customer needs, and daily operations. This hands-on experience provided her with a strong foundation in

understanding the industry and the challenges customers face.

“I really enjoy building and maintaining relationships with our customers” Tiffner added. “Understanding their needs and providing them with quality service and products gives me a sense of accomplishment. It’s gratifying to know that I’m making a positive impact on their projects.”

After excelling in that role, she transitioned into the office manager position and later onto branch manager.

“As a branch manager, my primary responsibilities encompass a range of operational, sales, and strategic tasks” says Tiffner. “I oversee the daily operations of the branch, ensuring efficient workflows, managing staff, and maintaining optimal inventory levels to meet customer demands. This includes working closely with both my team and clients to ensure we meet or exceed sales targets, while fostering strong customer relationships. Additionally, I manage staff by training, and creating a positive work environment focused on development and performance improvement.”

Imperial Fence Supply has three locations: Atlanta, GA; Chattanooga, TN; and a sister location in Indianapolis, IN. Their location near Huntsville, AL is scheduled to open soon, and their team is expanding every day.

“I’d also like to take a moment to acknowledge the incredible support and mentorship I’ve received from my bosses, Matt and Todd,” says Tiffner. “They have been instrumental in my growth and development within the company. They’ve provided me with valuable guidance, challenged me to step up in new ways, and trusted me with responsibilities that have helped me grow both professionally and personally. I’m grateful for the opportunities they’ve given me and for fostering a positive environment where I’ve been able to thrive.”

Learn more at imperialfencesupply.com.

“Having a Growth Mindset.”

Parents are often considered to be a child’s first and best teacher, and for Catherine Lippincott, director of global expansion at Premier Outdoor Living, this is no exception.

“When it comes to understanding the construction side of this field, I must give credit to my upbringing. I constantly followed my dad and older brothers around—who are all excellent builders,” she says. “Being exposed to the trade and having it be such a large part of my life from a young age definitely gives me an advantage. But, success in the industry requires your ability to adapt, embrace change, and seek out knowledge. If you want to grow your career in construction, the field is full of opportunities if you’re willing to work hard.”

Premier Outdoor Living is a design-build firm that specializes in creating unique outdoor living spaces throughout Southern New Jersey. Lippincott has been with Premier Outdoor Living since August 2021. She is responsible for managing the company’s social media and marketing efforts, customer inquiries, contracts, and business strategies; as well as being hands-on in the field serving as lead on hardscape projects and assisting with carpentry work as needed. Prior to joining the industry, she worked in the corporate world for Red Bull’s marketing department and in both the legal and accounting departments for a few commercial real estate developers.

“I realized the corporate world wasn’t for me and made the switch to work in the trades when I joined Premier Outdoor Living,” says Lippincott. “I love how dynamic our work environment is, and that I get to wear a lot of hats—no day is the same! I enjoy the opportunity to merge my business mind, creative nature, and hands-on attitude.”

Working in two typically male-dominated fields, it isn’t lost on her the impact being female has had on her career as a whole.

“When I have to talk to new people or deal with townships, lumber yards, etc., they always assume I am the homeowner or the wife,” she says. “While frustrating to be discounted immediately, I use it as my motivation to spread awareness of women in the construction industry. I think a lot of women view trade work as intimidating, even if they are confident and completely capable. I have hope and can see a shift in this mindset, and beyond that, I think it is important to surround yourself with the right people who will support you—even when you’re not in the room.”

What is it that enabled her to have that “growth" mindset? Never taking anything personally and being a constant student.

“These two pieces of advice I have received and now pass on, have made all the difference, and they don’t just apply to the jobsite,” Lippincott explains. “When someone is offering criticism, it is to improve the outcome. It doesn’t mean you aren’t good enough. If you have a growth mindset you will be an asset to any company.”

Learn more at premieroutdoorlivingllc.com.

"Step Forward with Confidence. "

As marketing director for ProWood, Grace Bilbrough is charged with driving business growth and ensuring the brand stays relevant in a competitive market. Throughout her career, the company has grown significantly, and she has grown professionally at the same time. “I’ve been with ProWood for 10 years. From a communication and social media specialist to my current position, I’ve been fortunate to participate in industryleading professional development opportunities which have expanded my knowledge and network,” she says.

With each role and new opportunity, Bilbrough has been equipped with the skills and experience she needed to take the next step in her career. “This foundation has given me confidence in my dayto-day decision making,” she says. “From executing our annual market plan, to conducting product line reviews with major retail customers I continue to refine my communication skills to convey ideas clearly and foster collaboration.”

Bilbrough’s favorite part about the fence industry is the people she gets to work with. “Hands down this industry, and ProWood specifically, has the best people to work alongside. Every day has its challenges, but I always approach every situation with empathy, which allows me to build strong relationships and troubleshoot with a people-first mindset. The people I work with make it easy to tackle big projects and celebrate even bigger wins.”

The best advice she ever received is, “Learn how to read a room and learn how (and when) to command a room.”

The fence industry is largely male dominated, but Bilbrough says that hasn’t stopped her from reaching her goals. “If anything, being a woman in a mostly male industry is what continues to drive me,” she says. “This industry is challenging, but it’s a great place to build a career and a place where women can thrive. I’m proud to help pave the way for future generations of women to succeed.”

Bilbrough says the most challenging part of her job is the building materials industry’s slower approach to new technology that can hinder efficiency and innovation. “Many companies are still reliant on legacy systems and antiquated processes. Additionally, our industry faces unique challenges in terms of data collection and management, making it difficult to harness the full potential of emerging technologies. However, I’m excited about the new generation entering the industry and the ideas they will bring that will transform how companies buy, sell, and track ROI.”

For young women especially, Bilbrough says, “Success often hinges on your ability to recognize and act on opportunities when they present themselves. Preparation is key—sharpen your skills, build your knowledge, and stay adaptable so you’re always ready to step forward with confidence.”

ProWood, a brand of UFP Retail Solutions, LLC, a UFP Industries company, is the industry’s foremost manufacturer-distributor of lumber products and premier building materials.

To learn more, visit prowood.com

“Be a Lady. Be a Boss. ”

The building industry is in Kara ODonohue’s genes. She spent many of her summers working for her family’s building materials company while she majored in sales and sales management at Purdue University. “Both my education and experience have instilled the keys to success: open communication, trust, and loyalty,” she says.

Those values are the foundation of her 18 years at Trex Company.

“I began in the sales associate program, advanced to sales representative, and then moved into an account management role. They say once you are in the industry you never leave, and it seems I’ve caught the bug!”

Trex is the world’s leading brand of sustainably made, wood-alternative decking and deck railing and a leader in high performance, low-maintenance outdoor living products. The company employs more than 1,900 people worldwide

ENTRY PRO

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and boasts the industry’s strongest distribution network with products sold through more than 6,700 retail outlets across six continents. The Southeast region encompasses Tennessee, the Carolinas and Florida, and currently holds the top ranking for growth across the company.

ODonohue now manages the southeast territory account representatives. “Every day I have the privilege of coaching, training, and mentoring my team while collaborating with our distributor partners to help grow their Trex business,” she says. “The team’s collaborative mindset and dedication inspire me daily.”

While ODonohue has encountered her fair share of naysayers as a woman in the building industry, she says that being a woman has also helped her find success.

“As a woman in a traditionally male-dominated industry, I’ve always been driven to work hard and prove myself. That determination, combined with a compassionate communication style, has been a strength. I think customers often appreciate the different approach I bring to the table.”

ODonohue encourages other women starting their careers to learn as much as they can. “Learn everything you can about the industry and don’t shy away from hands-on experience. Understanding the daily realities of your customers not only enhances your expertise but also builds trust and respect. Let people see your commitment so they know they can rely on you.”

Learn more at trex.com

“Carrying a Family Legacy of Hard Work and Service Forward."

You could say the fencing business is in their DNA. Kelley and Katie Clark were born into the fence industry. Their father, Gordon“Gordy”Clark started GC/AAA Fences in the late 1980s in Dover, New Hampshire, and the girls grew up with fencing as the backdrop of their lives.

Both women pursued different paths in their initial careers. Kelley has had a successful career as a hairdresser and esthetician for the last 15 years, and Katie spent the first 10 years of her career in hospitality as a wedding and event coordinator. Both women integrated into the family business in 2021 after the sudden passing of their father.

The original GC/AAA Fences Gordy founded has grown to include two additional companies. In 2001, Vinyl Fences, Inc., a wholesale vinyl fabricator, opened in response to the demand for vinyl products in the fencing industry. Gordy recognized the growing need for gate automation and founded Granite State Gate Systems, Inc. in 2004.

Today, Kelley and Katie lead a team of 40 employees across the three businesses, all of which are located on the same property in Dover.

“Growing up, seeing the sacrifices our father made that led to his success has given us the confidence and motivation to carry on his legacy with great purpose,”says Katie. “He raised us to practice integrity in all aspects of life, especially in business”.

Now that they work together leading the company, Kelley says they love it. “Every day is different! We love seeing the businesses impact across our community and in local neighborhoods. It’s very rewarding.”

Both stress that their team is a big part of their success.“It’s an honor to lead the team and continue the traditions my father created,”says Katie.“We have an amazing team of very talented individuals who make everything possible. They support us in achieving our company goals, realizing our vision and maintaining our core values. Our team is passionate about what they do and fulfilling the needs of our customers.”

Kelley says one of the biggest challenges they have faced in leadership is adapting quickly to unexpected change and making the "big" decisions.

Being a female in an industry that has traditionally been male dominated has provided a welcome challenge, according to the Clarks.“We are motivated to learn and adapt,” says Katie.“We have met so many wonderful and inspiring men and women who have championed us in our business. Overall, the fence industry has been very welcoming and supportive of us, and we are so grateful!”

The best advice they ever received is from their dad and the ladies say they remind each other of this wisdom when challenges arise: “Don't quit. Improvise. Adapt. Overcome.”

Their best advice for a young woman – or anyone – starting out in their industry would be,“It’s okay to be afraid, but do it anyway!”

This is advice they share with their young children – all boys. Kelley has a four-year-old son and Katie has two – 3 years and 1 year – plus another on the way. Katie says,“If we can instill the confidence and ability to overcome challenges our father taught us, then we know we’ll be giving them the tools they need to be successful in whatever path they choose.”

Learn more at gcaaafences.com

"All Kinds of Kinds."

What do teachers and building materials professionals have in common? Michelle Hendricks, category marketing manager at Deckorators, says both positions are built on collaboration and effective communication.

“After graduating from Grand Valley State University, I spent almost a decade as a high school teacher,”she says.“As an educator, I mastered the art of multitasking, juggling multiple priorities and thinking on my feet. I still do all those things in my current position.”

Hendricks oversees the development of Dekorators marketing campaigns and content strategy. She works closely with the company’s sales managers to create goaloriented campaigns to bring revenue-driving opportunities to life.

“Each day is an opportunity to craft fresh ideas and develop new ways to showcase our brand’s unique identity. Customer needs are continually evolving and there is always a new challenge waiting. It’s rewarding to see a project to completion,”she says.

Hendricks says the Deckorators brand is growing by expanding their product innovations and adding new partners, lenders and contractors. While change is exciting, it is challenging to balance so many new projects at once.

“I always embrace challenges as opportunities to grow,”she says.“This is the best advice I’ve received, and it reminds me to step out of my comfort zone. Marketing is complex, but each

new challenge is more than an obstacle. It’s a new opportunity to innovate, learn and strengthen my skills.”

Throughout her career, Hendricks says the building materials industry has evolved to provide more space for women to take on leadership roles. She also says being a woman in a male-dominated field has pushed her to be more confident and assertive.

“I know the value I bring to the table, and I have always advocated for myself with confidence,”she says.“This has ultimately helped me thrive in the workplace. I’m excited that other women are getting opportunities to do the same thing.”

Hendricks encourages women entering the industry to build a community that will support their growth and success.

“Strong relationships are crucial in this industry,”she says. “Focus on building a strong foundation of connections from mentors to colleagues and peers who can offer guidance and become collaborators or sources of ideas and inspiration. You never know when a connection could lend a helping hand or open new doors down the road.”

Deckorators is a brand of UFP Industries, Inc., formerly Universal Forest Products, a holding company whose operating subsidiaries—UFP Packaging, UFP Construction, and UFP Retail Solutions—manufacture, distribute, and sell a wide variety of wood and alternative material building and industrial products worldwide.

Learn more at deckorators.com

Laurel McEuen, director of marketing at Standard Paints, Inc. & Wood Defender, knows all about the rules behind engaging with an audience, but she isn’t afraid to break them to make an impact. Whether it’s crafting a campaign that flips expectations or designing a strategy that defies the norm, McEuen calls it being“strategically wild.”

“I was raised in a family business focused on advertising and brand identity, I have a bachelor's degree in art history, and a master’s degree in the history of decorative arts and design,”she says.“My background in art and art history gave me a foundation in creativity and storytelling and the ability to analyze context, all skills I use to create effective marketing strategies. Working in advertising taught me the importance of adaptability, listening to audiences, and making data-driven decisions.”

In her current role, McEuen leads Standard Paints’brand strategy, product positioning, and customer engagement efforts. This includes overseeing digital marketing, influencer partnerships, trade show initiatives, and the creation of educational resources that empower contractors and DIYers alike.

“My job is a collaborative effort with our sales and r&d teams to align marketing efforts with product innovation and customer support,”she says.“I take the big picture and make it relatable to our audiences with data-driven results and the element of storytelling.”

Standard Paints, Inc. is a family-owned business specializing in high-quality industrial coatings. It is perhaps best known for the premium oil-based exterior wood stain line, Wood Defender. With over 75 employees and operations spanning multiple locations, as well as international distribution, Standard Paints provides both B2B and consumer solutions that elevate the exterior wood care market.

“Coatings was a completely new industry for me,”says McEuen.“Product marketing is my passion, so I love the challenge of crafting messages that resonate with each of our customers from a professional contractor to a first-time DIYer. It’s incredibly rewarding to see how our products help customers transform their projects or even start and grow a business. It can be life-changing!”

McEuen says she is always learning, including how to balance traditional marketing methods with the ever-changing demands of a digital landscape that will continue to support Standard Paints’relationship-based business. From tailored customer support to product education, she says it’s an exciting challenge to create a marketing strategy that lives up to and supports both the people and products of the company.

She says in a male dominated industry, being a woman is a strength.

“I’ve never seen being a woman as a limitation,”McEuen says.“In fact, it’s a core part of how I navigate and understand the world, shaping the unique perspective I bring to everything I do. I’ve built strong professional relationships through clear communication and creative problem-solving. This has led to fresh ideas that have been well-received in the industry. I think that’s a testament to my experience, preparation and a confident, collaborative mindset that positively impacts the workplace. I want my colleagues to know they can count on me, and that I’m grateful to be in partnership with them as we work towards our goals. I always try to come from a place of gratitude to help foster mutual respect.”

She encourages young women starting their career in the industry to find their seat at the table.“Don’t be afraid to take up space. Your perspective is valuable. Advocate for yourself and your ideas. Most importantly, cultivate a network of mentors and peers who can serve as a sounding board, offering support, insights and perspectives while empowering you to chart your own path.”

Learn more at wooddefender.com

“Driven by a Desire to Innovate.”

In the dynamic world of fencing solutions, Linsey Ebuen has emerged as a transformative leader.

She holds a degree in business management and previously founded a successful baby apparel brand which she sold in 2016 to pursue new business opportunities. In 2022, she cofounded Vantage Fence Supply, headquartered in Sacramento, California.

Vantage Fence Supply is a leading wholesale supplier of high-quality pre-fabricated residential, commercial, and industrial ornamental steel fence panels and a variety of other fence and home building supply materials.

The Sacramento branch works closely with a larger team at their manufacturing facility in Suzhou, China. The company also has branches in Sydney and Melbourne, Australia, and plans to expand to additional locations across the U.S. in 2025. Vantage has secured distributor partnerships in Portland, Oregon, andTacoma, Washington, and is actively looking for new distribution partners across North America.

“We’ve been fortunate to see incredible success over the past two years, quickly establishing ourselves as the leading ornamental steel fence supplier on the West Coast,” says Ebuen. As chief sales officer, her primary responsibility is to drive sales growth and build lasting relationships that foster long-term success.

“My entrepreneurial mindset, along with a deep understanding of the operational and strategic aspects of business, has prepared me for the fast-paced, ever-changing landscape of the fence supply industry,” says Ebuen. “My ability to think creatively and solve problems—whether it's finding solutions to customer needs, improving processes, or identifying new business opportunities – has served us well.”

Ebuen says she enjoys the strategic aspects of her role, but what really drives her is the personal connections she is able to foster both inside and outside of Vantage. "We've created a fantastic culture at the company, and I’m proud to be part of shaping that.”

She says the most challenging aspect of her role is managing rapid growth while maintaining Vantage’s high standards of quality and service. “We’re scaling quickly, both geographically and with our product offerings, so keeping up while staying true to our core values is critical.”

Being a female leader in a traditionally male-dominated industry can add an extra layer of challenge, but Ebuen says this has driven her to push boundaries and create a more inclusive, effective work environment at Vantage. “Early on, I had to prove myself and demonstrate I could handle the complexities of the industry. Over time, I’ve earned the respect of my peers, and I feel that my leadership style—emphasizing collaboration, empathy, and problem-solving—has helped us succeed. I believe diversity in leadership brings fresh solutions to old problems, and I’m proud to be part of that positive change in our industry.”

She says the best advice she ever received was to never stop learning, because when you stop learning you stop growing. “Whether it's seeking new knowledge through formal education, mentoring others, or gaining hands-on experience, continuous learning is key to staying ahead in any field.”

She advises younger women entering an industrial field to “be bold and confident in your abilities, but also humble enough to learn from others. Don’t shy away from leadership opportunities, even if they feel intimidating at first. Take ownership of your career, seek out mentors, and be relentless in your pursuit of knowledge and growth. This industry is about relationships—invest in them, show up, and deliver results. Persistence, patience, and a strong work ethic will take you far.”

She adds that building and scaling a business like Vantage requires a lot of hard work, but it’s also about embracing change and staying flexible in the face of challenges. “We’ve navigated many ups and downs but the resilience of our team and our ability to adapt have been key to our success. As we continue to grow and expand, I’m excited for what’s ahead and for the opportunity to continue building a company that not only provides high-quality products, but also creates a lasting, positive impact for our team and customers.”

Learn more at vantagefence.com

with

Rachel Kroese

As a student studying education at the University of Nebraska-Lincoln in the 1990s, Rachel Kroese could not have imagined herself ever having a career in the fencing industry. She served as a preschool teacher for 16 years at a church ministry, but says her path took an unexpected turn when her lifelong friend Matt Warner invited her and her husband to showcase the mySalesman product at FENCETECH 2015 in Orlando, Florida.“That experience marked the beginning of my journey in the fence industry, and I’ve been passionate about it ever since.”

Kroese officially joined mySalesman in February 2017. Fence News caught up with this busy industry leader and she shared her thoughts on the benefits of a business like mySalesman, the importance of customer service, and changing attitudes within the fencing culture.

BRIEFLY DESCRIBE WHAT MYSALESMAN IS AND WHAT IT DOES. mySalesman is an innovative software solution that saves contractors time by eliminating tire kickers and unqualified leads. With the mySalesman software, potential customers generate an instant budget in three easy steps. Step one, enter the address and locate the property. Step two, use our intuitive drawing tool to layout the fence. Step three, receive an instant budget. mySalesman prequalifies every lead so clients’ sales teams can focus on the serious inquiries. With mySalesman, business owners gain deeper insights into all their leads and make better decisions.

WHAT ARE YOUR CURRENT JOB RESPONSIBILITIES? My role with mySalesman has always been centered around customer service. I am deeply committed to helping contractors succeed by providing the education and support they need to effectively manage leads and grow their business. It’s rewarding to see them leverage mySalesman to streamline their processes and achieve greater success.

EXPLAIN THE PRIMARY WAYS MYSALESMAN BENEFITS YOUR CLIENTS. Our software delivers measurable value by saving customers both time and money. By streamlining processes and optimizing workflows, it empowers businesses to operate more efficiently, ultimately boosting their profitability. It’s not just a tool; it’s a strategic

partner in driving success.

Our software is designed to support businesses at every stage of their journey – from new start-ups building a foundation to established companies seeking greater efficiency and workflow optimization. No matter where they are in their growth, we empower them to save time, cut costs, and achieve measurable improvements in productivity and profitability.

WHAT DOES A TYPICAL DAY LOOK LIKE FOR YOU? A typical day at mySalesman is centered around exceptional customer service. Our team is dedicated to supporting business at every step, from signing up new companies and guiding them through onboarding to providing ongoing training and refreshing their knowledge. We ensure our customers feel supported and equipped to maximize the value of our platform. Furthermore, we enhance customer experience by hosting monthly educational business webinars with our founder, Matt Warner. These sessions provide valuable insights, strategies, and practical advice to help businesses grow, optimize workflows, and succeed in their industries. It’s one of the many ways we go beyond software to truly invest in our customers’ success.

Our customers are always welcome to visit our facility, which is a combination of all our sister companies, (Empire Netting and Fence, mySalesman, Unlimited Sports Solutions, ESC Fabrications, The Wave Athletic and Fitness,

and soon to be a new powder coating facility) for an on-campus experience. We especially enjoy hosting them at our “Monday morning meeting,” which we consider the “secret sauce” of our business culture. These gatherings reflect who we are as a company and highlight our core values of collaboration, innovation, and a genuine commitment to helping others succeed.

FENCES ARE ESSENTIALLY BARRIERS. WHAT BARRIERS HAVE YOU FACED IN YOUR ROLE AT MYSALESMAN? The largest barrier was mindset. In 2015, the fence contracting industry was largely untouched by modern software solutions. Many contractors relied on traditional methods, often saying “We’ve always done it this way. ” Three-generation companies were successful and saw little reason to change their processes. However, by 2020, the industry began to shift drastically, largely due to the pandemic. mySalesman became a lifeline, and an essential tool for contractors to stay competitive, as well as stay in business. The mindset changed and fence companies started thinking outside the box and actively sought ways to improve efficiency and profitability in their daily operations. This pivotal transformation marked a new era for our industry, where innovation and adaptability became the keys to long-term success.

WHAT DO YOU ENJOY MOST ABOUT YOUR ROLE AT MYSALESMAN?

What I enjoy most about sales and management is the people. At the heart of everything we do are relationships. Business is built on people and processes. I’m passionate about seeing those we work with succeed, not just in their businesses but in life as well. Building genuine connections and helping others thrive is what makes this work truly rewarding.

WHAT’S NEW AT MYSALESMAN? With the success of mySalesman in revolutionizing the fence industry, we have recently expanded our reach into additional sectors, including decking, pressure washing, and roofing. This strategic move reflects mySalesman’s commitment to providing innovative solutions that help contractors streamline their operations and manage leads effectively across a variety of industries.

AS A WOMAN, HOW DO YOU ACHIEVE A WORK/LIFE BALANCE?

Women who work outside the home often discuss the idea of worklife balance. Honestly, I don’t believe true balance exists. Sometimes you’re a rock star at home, and work may take a backseat. Other times, you’re excelling in the office, and home responsibilities might suffer. The difference lies in the support system around you, both at work and at home. It’s about having people who understand your priorities and step in to fill the gaps when you can’t be everywhere at once.

TELL US A BIT ABOUT YOUR FAMILY AND HOW YOU SPEND YOUR FREE TIME. I’ve been married to my husband, Jim, for 30 years. I love traveling, experiencing the beauty of nature, and going to concerts with friends. I enjoy spending quality time with family, including our daughter Genevieve, her husband, Walker, and their three-year-old daughter, Kensley, our only grandchild. Our son, Holden, plays high school football and baseball so we spend lots of time going to games.

Oldcastle APG, a CRH Company, has acquired a controlling interest in Yardzen, the leading online landscape design and build platform. The addition of Yardzen enhances Oldcastle APG’s existing design capabilities and strengthens its commitment to utilizing innovative digital technologies that bring solutions together for customers to Live Well Outside.

“At Oldcastle APG, we are continually looking for ways to improve our customer experience and offer innovative solutions that connect a strong portfolio of outdoor living products,” says Tim Ortman, president, Oldcastle APG. “Having partnered with the company in 2023, we are excited for this next chapter with Yardzen, a fellow innovator and digital pioneer, as we look to expand our digital footprint and provide even more resources to designers, contractors and homeowners seeking premium outdoor living solutions.”

Founded in 2018 by Allison Messner and Adam Messner, Yardzen has pioneered a new approach to outdoor renovation through technology that simplifies the process for homeowners and contractors, alike. The revolutionary digital landscape design and build platform enables homeowners to learn more about their options and easily secure custom designs, augmenting Oldcastle APG’s suite of digital design solutions for decking, hardscapes, fencing, and more.

“This is an accelerator for our company’s growth, and we are excited to see what Yardzen’s future holds with Oldcastle APG,” says Allison Messner, who will continue to lead Yardzen as CEO. “We look forward to helping even more outdoor professionals and homeowners bring their visions to life.”

Facilitated by CRH’s venture capital unit, this investment is another key step in the group’s strategy to leverage the latest digital technologies and provide a complete collection of outdoor living solutions and services to customers across North America.

Company leadership offers insights into trends for 2025:

During the pandemic, Yardzen saw the opening of outdoor living "borders" as clients invited their community into their yards - one of only a few safe spaces to gather. In the last year, this trend shifted meaningfully as more clients requested privacy features to create secluded zones.

Oldcastle APG Acquires Yardzen, Enabling an Unmatched Outdoor Renovation Experience for American Homeowners

Leadership Provides Insight into 2025 Outdoor Living Trends

Yardzen fence trend data for 2023-2024 found:

11% increase in requests for fences

17% increase in request for privacy features, including fences and hedges

“Yardzen clients look to fencing as a way to add privacy - a top request among our clients - in addition to style and texture,” notes Messner. “Yardzen designers work in many different fence styles and shades that, when paired with hand-selected plants, add richness to the landscape.”

Oldcastle APG recognizes that outdoor living has become an essential part of life, with homeowners investing more time and resources into creating spaces where they can entertain, relax and recharge.

With recent economic shifts and growing populations in cities, Jenny Nail, chief revenue officer for Oldcastle APG, says property footprints are smaller, prompting homeowners to look for aesthetically pleasing ways to incorporate more privacy into their yards. “Our fence solutions come in a host of options today, from vinyl to aluminum to steel, that add beauty and functionality to the backyard. Additional elements like decorative screen panels, pergolas and native plants enhance the overall style and offer additional privacy elements.” She says other outdoor trends expected to rise in popularity in 2025 include value-added features, such as built-in seating; health and wellnessfocused outdoor spaces; classic design styles and warm tones; and modern conveniences outdoors like WiFi, music and lighting.

Learn more about Oldcastle APG at oldcastleapg.com, and more about Yardzen at yardzen.com

DoorBird - Flying High Since 2014 How a Berlin Start-Up Became a Pioneer in Door Communication

Ingenuity and high quality once made Germany a great place to do business. But even today, both of these points are still real keys to success. Bird Home Automation GmbH’s story from Berlin shows that focusing on core economic virtues can pave the way to dominating an entire market in just ten years.

In 2014, a handful of people in Berlin worked together to conquer the global market for smart door intercom systems with a compact and ultra-modern and above all high-quality and affordable product: DoorBird. The goal was to make it possible for residents all over the world to speak to their visitors at the door and even open the door for them, no matter where they may be at that moment. The very first models released that year had an HD camera with a 180° ultra-wide angle and night vision mode, a motion sensor, Wi-Fi, and various connections. The comprehensive range of equipment was a decisive competitive advantage, and this was also immediately recognized. On December 23, 2014, a customer from Orlando, Florida, placed the very first DoorBird order at doorbird.com

Smart Door Communication Taken to the Next Level

But the first DoorBirds were far from the end of the story. While the so-called D10x series was still maturing into its final version, another product range was already in the works to satisfy the high demand for models made of highquality material (stainless steel) for flush or surface mounting, with the same technical functionality. Accessories such as the BirdGuard additional camera or an alarm siren were also taken into account.

The small company then became an integral party of the door intercom market. Over the next few years, new or expanded door intercom models, indoor stations, upgrades and access control systems, as well as accessory products were consistently introduced. By 2024, just 10 years after the company’s foundation, the total number of products would be 2,300, including the color options available.

Go West Meets Made in Germany

Whether it was more products or more employees, The DoorBird family, around the founders Bernd Müller and Sascha Keller, continued to grow to create the best possible product experience. “Made in Germany” is a promise that DoorBird makes to its customers. All products are developed internally in Berlin. All design phases undergo strict controls, and each finished product is extensively tested in specially developed test environments. This in-house approach ensures the highest level of quality and reliability—the high degree of compatibility of the DoorBirds further enhances user-friendliness. Thanks to a well-documented interface (API), the products can be easily integrated into smart environments and can thus interact with a wide variety of garage doors or smart door locks, for example. Cutomers can combine smart home applications from different manufacturers according to their own taste and do not have to commit to a single brand. The DoorBird Connect network has over 80 integration partners.

From the beginning, the two founders saw the US as one of the most important markets. In the summer of 2015, the company moved into its first American location. San Francisco was the ideal starting point, with its proximity to Silicon Valley, one of the most important locations for the IT and high-tech industry. In 2021, the second location was opened in Jacksonville, Florida, with the aim of being even closer to partners and customers on the American East Coast.

Part of a Big Family

With their consistent product and sales strategy, DoorBird has grown through its own efforts. In 2022, the owners took the opportunity to think even bigger with a strong partner at their side. Since 2022, Bird Home Automation GmbH has therefore been part of the ASSA ABLOY Group. ASSA ABLOY is the world's leading manufacturer and supplier of locking and security systems for everything to do with doors. Following the acquisition of DoorBird, ASSA ABLOY now has products that can be used worldwide in the area of door communication.

Learn more at doorbird.com

Country Estate® Dealers Deliver

Country Estate continues to lead with multiple color options, multiple finish options and sculpted options that give our dealers a truly competitive advantage.

From our exclusive Maxwell Rail to our broad line of color and style options, we offer the innovative products that make home a destination location. As a successful fabricator, dealer or installer, Country Estate offers you the opportunity to build your business by partnering with a FAMILY OWNED Company with over 75 years of AMERICAN innovation and knowledge behind our superior products. Contact us today to find out how you can make our experience part of your future.

Looking to grow your business? Country Estate is looking for a few qualified dealers in select regions. Contact us today at 308-784-2500.

Embossed Streaked Maxwell Rail Spider Board

Fence News USA would like to honor fence industry members who are no longer with us by publishing their obituaries. Many of these individuals help shape the fence industry.

It is especially meaningful when we can publish aspects about their career in the fencing industry: where they worked, what they did, how they improved our industry, the organizations they were part of, etc. This information is much appreciated, to help tell their story.

Send obituary information to: editor@fencenews.com. Photos are also welcome.

Pay Tribute to Those Who Have Passed

MEMORIAM 2024 FENCE NEWS •

Richard James Fromm | Bloomfield Hills, MI

May 11, 1938 — December 8, 2023

Manufactures Rep/Executive with IFIA

Donald Joseph Niemann, Jr. | Ponca City, OK September 1, 1945 — February 15, 2024

Niemann Fencing Company/Owner

Elizabeth “Liz” Teramoto | Las Vegas, NV 1974 — March 3, 2024

Tiberti Fence Company

Lynn Reaser | Point Loma, CA November 1947 — August 2024

Chief Economist for CLFMI

Robert Marion Richison | Bernice, OK July 19, 1933 — August 15, 2024 Empire Fence/Owner Retired

Joseph Georges Dow | Pasadena, TX December 28, 1937 — August 18, 2024 Dow Fence Company/Owner

Christopher A. Young | Butler, PA December 6, 1970 — September 20, 2024 Veka, Inc.

Daniel Wayne Dollison | Evansville, IN March 8, 1958 — October 19, 2024 Mr. Fence Company

CLFMI Annual Meeting Recap

The 2024 Chain Link Manufacturers Institute Annual Meeting was held November 13-15 in Washington, D.C. The Sofitel Washington Hotel hosted guests in the heart of the city surrounded by major landmarks and governmental agencies already hard at work to prepare for the next congressional term.

This year’s speaker lineup included:

Dr. Amian Mukherjee, sustainability director with WAP Sustainability, gave members the essential information they need to jump start their companies’ sustainability programs. The chain link sector has a tremendous opportunity to showcase the value of their materials for residential, commercial, industrial and high security markets.

Mark Rozelle, dean of the Schar School of Policy and Government at George Mason University, helped members look ahead to the challenges the new administration will face, and how it will interact with the legislative and judicial branches of government.

Dr. Matthew Kidder, chief economist for CLFMI and associate professor at Newberry College, provided a comprehensive look at the global economic situation heading into 2025. He also presented the outlook for the chain link fence industry through his analysis of economic indicators used to develop industry forecasts.

Lynn Sweet, Washington bureau chief for the Chicago Sun Times, gave her predictions on how the new congress and the new administration will impact the issues of importance to CLFMI members.

For more information, visit chainlinkinfo.org

2024 Annual Arlington National Cemetery Project

Sixteen fence professionals from 11 companies gathered at Arlington National Cemetery on November 22 to install 120 linear feet of 8-foot steel pressed point fencing. The annual Arlington National Cemetery Service Project is organized by The North American Fence Contractors Association, NAFCA, an organization with a long history of giving back at Arlington by replacing and restoring damaged fencing at our nation’s cemetery with new material donated by members.

Despite the frigid temperature and impending rain, volunteers got to work rutting the Earth with digging bars, tearing open concrete bags for mixing and finally setting posts along the perimeter. All fences around the Cemetery need to be eight feet tall to enhance security. While installing this type of fence is more difficult than a four or six-feet fence, the team was all smiles and laughter filled the air throughout the day.

The project holds a special meaning for NAFCA board member Nancie Brengle. Her father-in-law, Thomas Wayne Brengle, is laid to rest in Arlington National Cemetery. Staff Sergeant Brengle earned a Bronze Star and Purple Heart for his service in the Vietnam War.

Learn more at 4nafca.com

Brett Hankey Named FSG Chief Executive Officer

Fencing Supply Group (FSG), a portfolio company of The Sterling Group, has appointed Brett Hankey Chief Executive Officer. FSG is the leading wholesale distributor of fencing products and supplies in the United States, operating over 70 branches in 30 states.

Hankey has over 20 years of operational and financial leadership experience in building products distribution and manufacturing industries. Previously, he was CEO of Nivel Parts & Manufacturing, as well as senior vice president and general manager responsible for the sales and operations team across the eastern half of the country at Distribution International (“DI”). He has led large sales, operational and service organizations, in addition to functional teams in strategy, supply chain, marketing and product management in his roles at Nivel, DI, HD Supply and GE. Hankey started his career as an engineer with GE’s operational leadership program and completed his MBA at UNC.

“We are very excited to welcome Brett to FSG as we embark on the next phase of FSG’s growth and continue to invest in building new capabilities for the benefit of our professional fencing contractors,” says Brian Henry, partner at The Sterling Group. “We would also like to thank Andrea Hogan for her leadership since the inception of the FSG platform. Andrea was essential in building the Company into the scaled fencing distribution leader it is today.”

Learn more at fencingsupplygroup.com

1-3/4” x 5-1/2’ Nexus® Rail Green Teak (Homeland)

5” New England Cap Green Teak (Waymark)

7/8” x 6” Gorilla® T&G Green Teak (Homeland)

1-3/4” x 5-1/2” Nexus® Mid-Rail Green Teak (Homeland) 7/8” U-Channel Standard Green Teak (Homeland)

5” x 5” Posts Green Teak (Homeland)

• Privately Owned Company • American Made Products • 6 strategically located plants • Large selection of profiles and accessories Download our App Today!

BOOTH #1638

ANNUAL FENCE SUMMIT

FEBRUARY 4 - 6, 2025

Banff Rimrock Resort, Alberta CA

Lodging

Tucked in Banff’s peaceful wilderness, the Rimrock Resort Hotel offers an exclusive mountain retreat, inviting you to break away from the ordinary. Let the towering peaks and clear skies lead you to relaxation and rejuvenation, surrounded by stunning views of the Bow River and the majestic Rockies.

Schedule

The Canadian Fence Association is expecting their largest and most exciting Annual Fence Summit this February! This event provides companies with great exposure and expanded market opportunities.

To simplify the booking process, participants are encouraged to book their preferred accommodation at the group rate through the Rimrock Reservations Link. https://book.passkey.com/event/50898224/owner/11674/home

Guests will be able to make reservations three days prior and three days after the group dates at the contracted group rates. Guests may also call 403-7621804 to make their reservations. Callers should identify themselves as being part of the 2025 CFA Annual Meeting, or group code 250204CFAM in order to receive the group rates.

Sponsorship

If you are interested in a sponsorship or exhibit space, please contact association director, Tony Thornton at tony@cfia.ca or call 972-533-3658

Tuesday, February 4

2 - 4 PM, Board of Directors Meeting

4 - 6 PM, Table Top Trade Show and Social 6:30 - 8:30 PM, Welcome Buffet Dinner and Attendee Introduction

Wednesday, February 5

9 AM - Noon, Educational Sessions Noon - 1:30 PM, Buffet Lunch and CFA Membership Annual General Meeting

2 - 4 PM, Educational Sessions

4 - 6 PM, Table Top Trade Show and Social 7:30 - 9 PM, CFA Gala Plated Dinner/Keynote Speaker

Thursday, February 6

9 - 10 AM, Buffet Breakfast

10 AM - Noon, Certification Exams

Boost Your Deck Building Experience with Trex® RainEscape® Clean-Edge Butyl Tape

Deck builders can say goodbye to sticky situations thanks to the latest innovation in flashing tape technology from the makers of the Trex® RainEscape® deck drainage system. The new Trex® RainEscape® Clean-Edge Butyl Tape delivers all the proven performance of the original Trex RainEscape Butyl Tape with design enhancements that ensure a cleaner, more efficient application.

“The redesign of our RainEscape flashing tape reflects our commitment to continuous improvement based on customer feedback and evolving industry standards,” says Dave Kile, CEO of IBP, LLC, which manufactures and markets deck waterproofing products under a licensing agreement with Trex Company.

system employs an integrated network of troughs and downspouts that captures and diverts water away from the deck to create dry, usable space underneath while also protecting the entirety of the foundation from moisture penetration that can lead

screws to hold them in place while preventing rust and corrosion.

Trex RainEscape Clean-Edge Butyl Tape features a butyl width of 3 ¾ inches on a 4-inch facer. This updated design leaves 1/8-inch of clean facing on either side of the butyl, effectively preventing any oozing and ensuring that tape adhesive does not get tracked onto the decking or into the house. The butylbased adhesive also won’t dry out or curl up and hold water like other adhesives.

“The enhanced formulation of the butyl adhesive combined with a strategically reduced butyl width makes the application process easier for installers and results in a more polished finish.”

Clean-Edge Butyl Tape is designed specifically for use with the Trex RainEscape system. Installed above the joists of a deck’s substructure, this

to wood rot, decay and deterioration. The 4-inchwide, self-adhesive, waterproof butyl tape is applied after the system’s troughs are installed and is used to create a watertight seal between the trough overlaps and seals around screw penetrations from the deck boards. The tape also seals around deck

“The facer design of the Clean-Edge Tape is all about precision and maneuverability,” adds Kile. “This seemingly small change has a big impact on usability and satisfaction by making the installation process seamless and mess-free.”

All Trex RainEscape products are backed by a 25-year warranty. For more information,visit trexrainescape.com

Stop by the Fence News Advertisers' Booths at the Event:

BOOTH ADVERTISER

1501 JERITH MANUFACTURING

835 LARSEN INNOVATIONS LLC

1245 LITTLE BEAVER, INC.

2031 LMT MERCER GROUP, INC.

1139 LOCINOX USA

1715 MASTER HALCO 515 MAXIMUM CONTROLS

1439 MYSALESMAN

2039 NORTHSTAR CONTROLS, LLC.

2532 OLD SOUTH WOOD PRESERVING, LLC 2032 PEXCO PDS FENCE PRODUCTS

2119 PRIVACY LINK MFG.

738 SECO-LARM U.S.A, INC.

801 SECURITY BRANDS, INC.

2507 SHAPES UNLIMITED, INC.

2529 SKIDRIL

1109 SOUTHWEST AUTOMATED SECURITY INC. 939 SOUTHWESTERN WIRE, INC.

2209 STEPHENS PIPE & STEEL, LLC. 1544 THORNTON FENCE CONSULTING GROUP 2432 TITAN POST DRIVERS 925 TREX FENCING - FDS

2043 TREX FENCING - SRF NATIONAL DISTRIBUTION 2430 TRIDENT FENCE

807 ULTRA ALUMINUM MFG., INC.

2145 UNLIMITED SPORTS SOLUTIONS

1341 US PREMIERE TUBE MILLS

2818 VANTAGE FENCE SUPPLY

1845 VOGEL TOOL & DIE

2025 WALLACE PERIMETER SECURITY

713 WHEATLAND TUBE 2015 WOOD DEFENDER

UNLOCK BOUNDLESS OPPORTUNITIES AT FENCETECH 2025

From February 26-28, 2025, Salt Lake City, UT, will transform into the epicenter of innovation, networking, and growth for fence professionals. As a sponsor or exhibitor, youʼll gain unparalleled access to industry leaders, decision-makers, and potential clients. Showcase your products, services, and solutions to a targeted audience eager to discover the latest advancements in fencing technology and trends.

Donʼt miss this chance to elevate your brand, forge valuable connections, and drive your business forward. Whether youʼre looking to increase visibility, launch new products, or establish your company as a market leader, FENCETECH 2025 is the place to be.

2025 GSAFA JACKPOT TRADE SHOW

January 24-25

GSAFA.org

The premier fence, deck and railing show on the east coast is headed to Atlantic City! Join the Garden State Chapter of the American Fence Association for a weekend filled with the highest level of professional training and educational seminars. Plus, there will plenty of fun at the famous GSAFA cocktail party and numerous chances to feel lucky during door prize drawings!

SCHEDULE OF EVENTS

January 24 8:30 AM - 4:30 PM

- 5:30 PM

January 25 9 - 10:30 AM

- 4

Perimeter Solutions Group Partners with Diamond Iron

Perimeter Solutions Group, LLC (PSG), a portfolio company of Bertram Capital and a leading national provider of commercial and industrial perimeter protection solutions, has announced the acquisition of Diamond Iron, LLC. Founded by Chris Blauvelt, Diamond has established itself as a market leader in the Phoenix, Arizona, region. Blauvelt will continue to lead the business through the next phase of the organization's growth.

"We are excited to partner with Chris and his team to expand PSG's existing capabilities in Arizona," says Wes Tolbert, CEO of PSG. "Our companies share a culture rooted in excellent customer service. We see significant opportunities for both our customers and our team members through this collaboration."

The transaction represents PSG's 6th acquisition since 2021 and the first since Bertram and PSG recently announced their partnership.

"We believe this is the right time to partner with the PSG team and join one of the leading national commercial fencing installers," says Blauvelt. "I'm excited to continue serving our customers and believe we will enhance our service offerings by joining the PSG platform."

PSG is focused on bringing together high-quality commercial fencing, temporary fencing, and access control brands and is seeking partnership opportunities that help broaden geographic reach or capabilities. Learn more at perimetersecurity.group or diamondiron.com.

THE DATE!

GOING TO AC! JANUARY 24 & 25

Friday: January 24, 2025

Educational Seminars

Registration Exhibitor Set Up Cocktail Party!

Saturday: January 25, 2025 AM

Management Corner

NEW YEAR, NEW STRATEGIES FOR SUCCESS

As the calendar flips to January, it’s the perfect time for fence contractors and managers to recalibrate their strategies for a productive year ahead. The slow winter months offer an opportunity to refocus, refine operations, and set the foundation for a successful year. Here are some timely tips to kick off 2025 with purpose.

Review and Set Goals.

Start by assessing last year’s performance. Were you satisfied with revenue, project timelines, and client satisfaction? Identify areas for improvement and establish clear, measurable goals for the coming year and make sure your team is aligned and committed to these objectives.

Focus on Financial Health.

As part of your review, drill deeper into your financials to identify ways to reduce overhead costs and improve profit margins. Negotiate with suppliers for better material pricing or bulk discounts and review your pricing structure to ensure it aligns with market trends while remaining competitive.

Streamline Operations.

Evaluate your workflows and identify bottlenecks that slow down projects or create inefficiencies. Could your scheduling process be more seamless? Are you using technology to its fullest potential? Investing in a project management system or updating your inventory tracking tools can save time and reduce headaches.

Prioritize Team Development.

Your staff is your most valuable asset. Use the off-season to invest in training and development. Whether it’s enhancing technical skills, improving safety practices, or offering leadership training for key team members, these efforts pay dividends during peak season.

Keep up with Industry Trends.

Homeowners and businesses alike are increasingly interested in sustainable fencing solutions, privacy-enhancing designs, and smart technologies. Offer eco-friendly options such as bamboo or recycled materials and explore integrations like automated gates or security systems.

Update Your Marketing Strategy.

Start the year with a fresh approach to reaching potential clients. January is an excellent time to boost your online presence with updated photos of completed projects, client testimonials, and blogs addressing common fencing questions. Don’t forget to leverage social media platforms to highlight seasonal deals or promotions to keep inquiries flowing. Attend local trade shows or sponsor events to keep your brand visible.

Prepare for Spring.

Spring may seem far away, but now’s the time to build your project pipeline. Reach out to past customers, remind them of services like repairs or upgrades, and offer early booking discounts to lock in work for the busy season.

Starting the year with proactive planning sets the tone for success!

2022

Don’t worry, this isn’t going to be a rant about the outcome of the 2024 U.S. elections. I’m guessing there has been enough Trump-Harris, democratrepublican, conservative-liberal debating in the fence industry to last another four years.

We know who won, so now we need to think about how the outcome of the election is going to impact the fence industry. Of course, it is too early to get into specifics of programs or legislation, but here are a few of the critical areas our industry needs to be watching as we start off 2025.

Tariff wars: The Trump administration has been clear that they will use the threat of U.S. tariffs on imported goods as part of both their foreign policy and their fiscal policy. Regardless of their rationale for this (They claim it is to encourage more domestic production and jobs, as well as punishing nations which place high tariffs on U.S. products coming into their countries.), the fence industry will need to monitor its impact. This could affect materials costs and availability, supply chain costs, create logistics problems and jobsite delays due to materials shortages, lead to cost overruns on jobs already under construction, and result in higher pricing problems on future projects due to these cost increases.

Environmental and sustainability efforts: Trump’s people have also intimated they will be trying to reduce some of the current policies

Noah Forrest Named SVP and CFO of OMG

Are We Ready for Trump Two?

regarding emissions, the production of electric vehicles, renewable fuels, and other areas. Fence professionals need to watch this area because it may affect your company’s transportation costs, environmental impact requirements for fencing products and their installation, and reduce restrictions on materials used on federal projects.

Note: Don’t think that the next four years will see the end of concerns by fencing markets about sustainability and environmental impact issues. Many major fence industry end-users and influencers are committed to doing something to reduce the impact of climate change and other environmental concerns. Residential, commercial, industrial, infrastructure, and high security customers are all still going to be looking at sustainability issues when deciding what types of fencing they will want on their projects. Contractors will still need to work with their suppliers and manufacturers to be able to explain the sustainability elements of their fencing materials. This is especially important when working with project managers, architects, construction specifiers, and general contractors. State and locally funded projects: We should not forget that there are numerous projects at the provincial, state, county, and local levels that won’t necessarily be impacted by federal government policy. In addition, some of the largest infrastructure projects funded by the IIJA bill passed three years ago are underway and already

OMG, Inc., a leading global supplier of specialty fasteners, products and technology for commercial roofing and residential construction applications, and parent company of FastenMaster, has hired Noah Forrest as its new senior vice president and chief financial officer (CFO). He will help develop financial plans, forecasts and budgets to support the company’s long-term strategic goals.

Other responsibilities include preparing financial statements and reports for the company and Steel Partners, managing cash flow and capital investments, evaluating acquisition opportunities, ensuring compliance with financial regulations, and advancing the company’s technology roadmap. In addition, he will manage the company’s finance and information technology teams and assist the president in performing his responsibilities.

“Noah is a growth-minded and strategically focused CFO with a long and proven leadership track record, who brings significant financial and operational

funded, so there will continue to be work though those projects. Contractors should be tracking state and local jurisdiction project announcements and partnering with AIA and CSI chapters near them.

We are entering a period when there is going to be a lot of talk about change in many of these areas, but it takes a while for that talk to turn into policies, and even longer for those policies to be implemented. In the meantime, keep an eye on what the new administration is doing and anticipate the potential concerns -and opportunities - that may be there for the fencing industry.

As executive vice president of Chain Link Fence Manufacturers Institute for 38+ years, Mark Levin is also an author and avid promoter of the fence industry. He believes in the successful leadership qualities he promotes, including listening, delegating, consensus building, communications and effective decision-making.

Chain Link Fence Manufacturers Institute 10015 Old Columbia Road, Suite B215 Columbia, Maryland 21046 301-596-2583 info@chainlinkinfo.org www.chainlinkinfo.org

experience in global manufacturing to the table,” John Ashe, OMG president and CEO says. “He is a handson leader who will be engaged in the day-to-day business using his financial, strategic, operational and technological experience to play a critical role in OMG’s continued growth. We are very pleased to have him on the OMG team.”

Forrest has over 20 years of financial, accounting, and strategic leadership experience with Stanley Black & Decker and Raytheon Technologies. Most recently, he served as the CFO of SBD’s Smart Storage Solutions, which included the Vidmar, LISTA and CribMaster brands. There, he drove significant profitability improvement while stimulating increased organic growth. He holds a bachelor’s degree in economics and finance from Bentley University, with a minor in information technology, and an MBA from Worcester Polytechnic Institute.

For more information, visit OMGInc.com

Master Halco Acquires The Deck Superstore to Expand Outdoor Living Solutions

Master Halco, Inc., a leading distributor of fencing, railing, and outdoor living products, has announced the acquisition of The Deck Superstore, Inc. (TDS), a premier dealer and retailer of outdoor living materials based in Colorado. This strategic acquisition aligns with Master Halco's commitment to enhancing its product offerings and expanding its market presence in the outdoor living sector.

TDS, located in the Denver metropolitan area, is renowned for its extensive range of outdoor living products and exceptional customer service. As one of the largest specialized outdoor living dealers in the United States, TDS has built a strong reputation for its innovative product development and ability to meet diverse customer needs.

"We are thrilled to welcome The Deck Superstore to the Master Halco family," says Tats Kimura, president & CEO of Master Halco. "This acquisition represents a significant milestone in our growth strategy and reinforces our dedication to providing high-quality outdoor living solutions to our customers. The Deck Superstore's expertise and market presence will complement our existing operations and enable us to better serve the growing demand for outdoor living products."

The acquisition will allow Master Halco to

leverage TDS’s established market position and customer base, further strengthening its footprint in the outdoor living industry. TDS will continue to operate under its trade name, ensuring continuity for its customers and suppliers.

"We are excited about the opportunities this acquisition brings," says Glenn Shenk, Sr., vice president - sales and operations at Master Halco. "By combining our resources and expertise, we will be able to offer an even broader range of products and services to our customers and continue to grow rapidly in the outdoor living sector throughout Master Halco’s 71 locations”.

Master Halco and The Deck Superstore are committed to ensuring a seamless transition for employees, customers, and suppliers.

Learn more at masterhalco.com.

us today to place your spring order. 866.300.1110 | wallaceperimetersecurity.com

MoistureShield® Expands Distribution in California, Oregon and Nevada with Building Material Distributors, Inc. Partnership

MoistureShield®, a signature brand of Oldcastle® APG, announced a new distributor partnership with Building Materials Distributors, Inc. (BMD) that expands the distribution of the manufacturer's composite decking portfolio to the entire state of California, the southern part of Oregon, Reno, Nevada, and Las Vegas, Nevada.

Several of MoistureShield's wood composite decking product lines are now available through this partnership with BMD, including the Vision®, Meridian™, Elevate™ and Vantage™ lines, which feature the Solid Core Difference. MoistureShield's solid core construction features an impermeable barrier that fights damage from moisture, rot, insects and other harmful elements to provide a low-maintenance decking material specially engineered to last.

"Our partnership with BMD marks a pivotal step in expanding MoistureShield's decking presence across North America," says Matthew Bruce, Vice President of Sales, Oldcastle Fence, Rail & Deck. "Through this strategic alliance, both companies are positioned to achieve significant market growth together."

BMD has been a long-time distribution partner with RDI® Railing, a sister brand to MoistureShield and part of the Oldcastle APG family of brands. The addition of MoistureShield's wood composite decking products to BMD’s offerings further extends both businesses' reach into the market and enhances the companies' ability to better serve customers.

"Adding MoistureShield's decking solutions to our portfolio strengthens our market position in the western part of the United States," said Matt Blair, vice president & division general manager - specialty division at BMD. "Their commitment to product excellence and dealer support perfectly aligns with our mission to deliver premium building materials backed by exceptional service."

MoistureShield's composite decking products are almost entirely made from recycled materials with post-consumer plastic, industrial plastic, wood fibers and other recycled content accounting for 95% of its Vision®, Meridian™, Elevate™ and Vantage™ boards' composition. A leader in its category for innovation and sustainability, MoistureShield decking contributes to LEED green building certifications, diverts 27 million pounds of plastics from landfills, and recycles more than 65 million pounds of wood fiber every year — sparing the equivalent of 15,000 trees.

Learn more at MoistureShield.com.

Aspen Pumps Group Acquires Malco Tools, Inc.

Aspen Pumps Group (Aspen) was founded by three air conditioning engineers in 1992 and now sells to over 100 countries worldwide. The United Kingdom-headquartered company has expanded globally to become an award-winning leader in products and solutions for the heating, ventilation, air conditioning, and refrigeration (HVAC/R) industry, including condensate removal pumps, tools, cleaning chemicals, support systems, and accessories.

With deep experience and capabilities in the HVAC/R aftermarket, Aspen has a strong portfolio of products and brands that strategically align with Malco, which will allow both brands to continue to grow and serve new markets. Malco Tools will continue to operate from its headquarters in Annandale, Minn., and will become the North American headquarters for Aspen, bringing on new tools and product lines that will serve a larger HVAC/R market. As part of this strategic expansion, Malco Tools President and CEO Rich Benninghoff will take on the new role of CEO of Aspen Pumps Group North America, effective immediately.

“Malco has built an extremely strong and reputable business over the past 75 years, and this agreement with Aspen Pumps Group will allow us to grow our business in ways that will allow us to be a successful, trusted brand for the next 75 years,” says Benninghoff. “Aspen Pumps Group is a strong partner for us from not only a business and opportunity perspective but also from a mission and values standpoint as well. They’ve proven to us that they do what they say and focus on people first, which is important to what we do and will continue to do at Malco.”

“We are very excited to welcome Malco Tools to the Aspen Pumps Group family,” says Adrian Thompson, CEO of Aspen Pumps Group. “Malco is an industry leader and has built a strong reputation among the HVAC and roofing/siding trades. We are looking forward to working with their talented team as we continue to grow the business and serve even more markets in the future.”

For more information about Malco Tools, visit malcotools.com. For more information about Aspen Pumps Group, visit aspenpumps.com.

JLS Craftsmen Leverages Contractor Accelerator to Support Business Growth and Operational Efficiency

Overview

JLS Craftsmen specializes in building fences and decks with quality workmanship in the Kansas City Metro and Lawrence, Kansas, areas. The company had humble beginnings in assisting a few neighbors in repurposing the materials from their old fences and decks, transforming them into beautiful, sturdy structures. JLS quickly gained recognition as word spread about its impressive craftsmanship and meticulous attention to detail. Their expertise and customer experience-centered approach led them to be featured on regional "Best of" lists and earned recognition from organizations like Lowes Home Team for their valuable contributions to the community. As they have grown, JLS Craftsmen has remained steadfast in their commitment to integrity, quality, and value. They continue to prioritize a personalized approach, working closely with customers to bring their unique visions to life.

Challenge

Similar to many small businesses, JLS Craftsmen faced the challenge of managing multiple aspects of their operations using traditional spreadsheets and notebooks. The owner had to juggle responsibilities such as hiring, training, sales, customer management, scheduling, installation, billing, and more, along with working to optimize the new business opportunities for the growing company. While JLS received excellent customer reviews, the behind-the-scenes operations were struggling under the growing challenge of staying organized during a period of rapid growth, and also striving to maintain the high level of service they were known for. Recognizing the potential risks of delays, miscommunications, and reduced productivity associated with their manual and time-consuming project management process, JLS Craftsmen proactively sought a software solution to streamline their workflow and enhance efficiency. They chose Contractor Accelerator.

Solution

JLS Craftsmen embraced Contractor Accelerator, seamlessly integrating their existing workflow into the system. They were able to take advantage of the project management features, which allowed them to effectively manage schedules, document customer interactions, and stay updated on project progress in real-time. By eliminating manual processes, they significantly reduced the chances of errors, resulting in improved overall

efficiency. The inclusion of Contractor Accelerator's proposal and estimation tools empowered the team to quickly create professional, accurate, and comprehensive drawings and bids for their customers. This time-saving solution created a more professional, organized, and customer-focused experience for prospective clients.

Results

Contractor Accelerator helped JLS Craftsmen establish a more professional image and gave the team more confidence when bidding against their well-known competitors. This also led to increased trust from clients and served as validation for the outstanding customer reviews they had already received. Even during slower months, the software's efficient organization and enhanced visibility played a pivotal role in reconnecting with potential clients, enabling them to submit updated bids and win jobs that might have otherwise slipped through the cracks. With the improved efficiencies, the JLS Craftsmen team effectively managed more than 300% growth without resorting to working late hours or hiring additional staff, while continuing to deliver timely and exceptional service to their valued customers.

“We do three times the revenue now than before we started using Contractor Accelerator, and we have not worked a single Saturday or added any additional office staff other than a salesperson,” says Jacob Scallorn, owner of JLS Craftsman. “The combination of the improved appearance of our estimates and other paperwork, along with the understated professionalism will tip the scales in our favor almost every time. This system delivers that better than any I have seen.”

Learn more at contractoraccelerator.com.

JOSEPH GEORGES DOW 1937-2024

Joseph (Joe) Georges Dow passed away on August 18, 2024, at the age of 87. Joseph was the owner of Dow Fence Company, a company that became a community landmark.

A native of Tartous, Syria, Joe moved to Louisiana to live with family in the 1950s. He attended Northwestern State University and learned the fence trade working for his cousin. Later, Joe moved to Galena Park, Texas, and continued his fencing career with a local company. He relocated again in 1964 to Pasadena, Texas, and started his own company. Joe was known in his community and throughout the fence industry for his kindness and generosity.

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We bring our high-quality products straight to your yard or job site quickly and conveniently with our fleet of trucks, equipped with moffetts. If you can dream it . . . we can build it.

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Measuring the Pulse of Your Business: The Customer Experience

Like a doctor assessing the strength of your heartbeat during a physical, feedback on your company’s customer experience (CX) is critical for improving the health of your business. To grow, leaders must have a systematic way of collecting and acting on customer feedback. One tool that empowers leaders is the Net Promoter Score (NPS), a straightforward metric that provides leaders with insights into their customers’ experiences.

At its core, NPS measures customer loyalty by asking a single, critical question: “How likely are you to recommend our product or service to a friend or colleague?” Responses are scored on a scale from 0 to 10 and fall into three categories:

Promoters (9-10): Loyal enthusiasts who will not only return for more but will also refer others.

Passives (7-8): Satisfied customers who may not be fully engaged.

Detractors (0-6): Unhappy customers who could damage your brand through negative feedback.

The NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters. This simple metric provides a snapshot of how customers feel about your company, but its real power lies in the feedback behind the score. For leaders, NPS is more than a number—it’s a mechanism for connection. When customers tell you why they scored the way they did, it provides direct insight into what customers value most, as well as what may be causing dissatisfaction. By segmenting responses and diving into the comments, organizations gain a roadmap leaders can use to improve the customer experience. Feedback from Promoters, for instance, may highlight the aspects of your service that are most appreciated, allowing you to double down on what’s working. Meanwhile, addressing the concerns of Detractors demonstrates care and

commitment, often turning dissatisfied customers into raving fans.

In addition to improving customer relationships, NPS empowers leaders to make data-driven decisions. With regular tracking, organizations can identify trends, prioritize investments, and adjust strategies to meet evolving customer needs. For example, if feedback consistently points to poor communication, leaders can adjust processes to improve communications.

NPS also fosters a culture of accountability and continuous improvement. Sharing scores and feedback with teams ensures that everyone, from front-line employees to executives, understands the importance of customer satisfaction. When leaders act on feedback, they not only improve the experience for customers, but they also build trust, demonstrating that the organization cares.

In summary, NPS is a simple yet transformative tool that helps leaders connect with customers and prioritize change. By measuring loyalty over time, organizations can foster stronger relationships, enhance decision-making, and ultimately, drive growth.

To help companies in our industry leverage their customer experience, AFA has created Fence Pulse, an online NPS platform for leaders dedicated to tracking their NPS journey and benchmarking their scores against other leaders in the industry. To see the platform in action, visit the AFA booth in Salt Lake City at FENCETECH or log onto the AFA website at americanfenceassociation.com.

Michael Reed has been involved with the American Fence Association for eight years, the last two serving as the executive director. Michael loves AFA’s history and culture and believes in the power of associations to solve problems big and small. He’s focused on building an AFA that develops leaders, increases professionalism, and plays a leadership role in our industry's growth and success. His passion is leadership, and he’s currently finishing his doctoral dissertation on trust and leadership development.

American Fence Association 3751 Main St, Suite 600 #343 The Colony, TX 75056 512-431-5360

michael@americanfenceassociation.com

Lumber Plus Expands in Florida with Palm Beach Location

Lumber Plus, the fastest-growing premium lumber retailer, recently added a Palm Beach location to its expanding list of retail franchises. It joins the Lumber Plus Miami showroom and Tampa location to support the company’s expansion in Florida.

“Lumber Plus franchises are providing quality lumber and building solutions to our customers, and this new location allows us to expand our offerings in the Southern Florida region,” says Guto Fugiwara, president, Lumber Plus.

“Joining Lumber Plus as a franchisee puts us on the same playing field as lumber industry supply leaders,” says Roy Diaz, Palm Beach franchise owner. “With access to their extensive network and resources, we’re poised for success in Palm Beach County and beyond, and excited for what lies ahead.”

The Palm Beach franchise maintains the same commitment to excellence and

quality, offering top-tier wood and premium building solutions to contractors, builders, and homeowners. This expansion underscores Lumber Plus’s dedication to convenience and accessibility in the construction and building materials industry.

Lumber Plus is offering retail franchise locations in key regions like the West Coast and Southwest and is actively seeking skilled professionals with a deep understanding of the industry and a desire to explore new growth possibilities, aiming to combine experts’ local knowledge and connections with the retailer’s unparalleled access to high-quality building supplies.“

For more information about Lumber Plus Franchise Opportunities, visit lumberplus.com

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Start-Up Stories

Those on the outside may think owning and growing a business is glamorous. They see the current building, the staff, the equipment and the profits. What they don’t see are the startups. The small beginnings, the ever-present worry, the dreams and the everyday decisions that can either make it or break it.

Fence News honors those who put their hat in the self-employment ring and built their business one small step at a time.

Brett Richison was born with the fence industry in his blood. His grandfather, Bob Richison, started Empire Fence of Tulsa over 65 years ago. Brett’s father, Cliff Richison, worked for his dad until the age of 20 when he founded Arrow Fence of Tulsa in 1979. “Both companies are still in business and still growing today,” says Brett, who was brought up in the business and worked for his father at Arrow Fence.

Brett and Cliff founded FenceTrac in 2012 in response to frustration over wood fencing that warped and degraded too quickly due to the change in treatment and quality.

“We noticed anytime we installed ornamental fence we never had issues with quality, so we wanted to combine the ornamental structure with the wood boards as infill for a product that would last a long time with a beautiful look,” Brett says.

In 2011, Brett was cleaning their fence company yard and he found a piece of galvanized U channel. “A light bulb went off in my head,” he says. ” I thought, what if we designed a U channel frame system with two side Tracs and a top and bottom Trac that would be easy to install with no welding, similar to a giant picture frame? ” With their combined experience in the fence industry, Brett and Cliff designed the FenceTrac privacy system with the installer in mind, considering versatility, strength and ease of installation.

Cliff was busy managing Arrow Fence, so Brett asked his father if he could take a stab at running FenceTrac.

“Dad gave me the opportunity to scale our idea into the company it is today,” Brett says. “I became the CEO and have built a great team over the last 12 years.”

Brett says the early days managing FenceTrac were tough. The Richisons had much experience with installing fences, but zero experience in manufacturing. “We got started under a metal lean-to building at Arrow Fence. Our first year we were lucky to get a handful of people to try our new product. They loved the way it looked, but the price point was about three times the cost of a standard wood fence, so they were hesitant to pitch it to their customers.”

Between Empire and Arrow fence companies, they got some FenceTrac installed in the Tulsa area. They took photos, started a website, and before long, they were

shipping product to states across the country. “Once we started shipping product out of state, I began building a team to help me,” Brett says. “We now have a residential and commercial sales team, warehouse staff, and office staff who help with the everyday tasks that come with scaling a business. I definitely couldn’t have accomplished all we’ve done without such a great team!”

But scaling a business inherently involves overcoming challenges. Brett says one of his most difficult hurdles was the need for a facility large enough to expand offices and inventory. “We moved into a small building with cheap rent and a small office space for four desks and limited outdoor space. We loaded trucks in the street and had very limited space for inventory. It was all we could afford at the time. We struggled for years with this arrangement while we saved money to move to a larger location. We eventually found an old Frito Lay distribution center and we moved into it in 2023. We have been renovating it over the last year and a half and couldn’t be happier with the amount of space we have to work with now.”

To grow his company over the years, Brett has focused

BrettRichison,FounderandCEO

on diversifying his product. “We started with the one Privacy System and now we have several new products. FenceTrac is now FenceTrac Fence Systems and we are constantly innovating and coming out with new product lines.”

Pioneers in the fence industry, the Richisons enjoyed having a monopoly on the FenceTrac market for five years but have seen a large increase in competition with other companies following in their footsteps. Brett says most are imported products trying to get into the modern privacy market. “Even though it’s frustrating to not have the market to ourselves anymore, I have to say that competition drives innovation, and it has me on my toes, always working on what’s next for FenceTrac. This is the main reason we strive for innovation and diversification.”

What’s ahead for FenceTrac? Brett says their goal is to keep scaling and keep innovating. “We pride ourselves on being a leader in the industry and it feels good to know our products are changing the way people look at fence. We want to have the most innovative, versatile, and strongest products on the market as well as being the best company to work with in the industry.” Learn more at fencetrac.com

FenceTrac Privacy Post and Frame System

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System Pavers Outlines the Top 3 Outdoor Living Trends for 2025

Outdoor Living Design Experts Forecast Homeowner Expectations in the New Year

System Pavers—the nation’s leading outdoor remodeler—are forecasting 2025’s top outdoor living trends that will shape homeowners’ enjoyment of their homes and yards in the upcoming year, and beyond.

As specialists in designing and creating functional, aesthetically pleasing outdoor living solutions, the professionals at System Pavers are dialed into this year’s biggest trends. Aaron Brundage, director of operations for System Pavers, has been with the company for more than 16 years and believes the industry has never been more exciting. “We are at the forefront of an innovative time of change for the outdoor living industry as homeowners’ expectations and priorities shift. The options available and requested by homeowners are now technological, prioritizing comfort, aesthetics and functionality,” shares Brundage.

The top 3 outdoor living trends Brundage and his System Pavers’ colleagues anticipate for 2025 include:

SMART SPACES More and more homeowners want to take the convenience of smart technology outside, utilizing it for their porches, backyards, and patios and revolutionizing how they experience their outdoors. By incorporating smart technology into outdoor spaces, homeowners can effectively create seamless extensions of their indoor living areas, while increasing the emotional, mental, and physical benefits of spending more time outside. From remote-controlled fireplaces and lights to Alexa-enabled spaces and pergolas that can open and close from the touch of a phone, homeowners are utilizing technology previously only used indoors to make their outdoors more convenient, accessible, and enjoyable than ever before.

COMPOSITE DECKING. As homeowners continue to have resale value at the top of their minds, investments in long-lasting materials are a big priority. Many people have moved away from wooden decks in favor of composite decking, which is a sustainably-made combo of recycled wood and plastic that can last as long as 50 years. While wood decks are initially a cheaper option, they require ongoing maintenance, such as staining, painting, and repairs that can add up over the years. Composite decking is warp and stain-resistant and requires far less upkeep. This allows families to spend more time enjoying their decks while adding to the longterm value of their homes.

PHASED MULTI-USE SPACES. Outdoor spaces increasingly incorporate multiple features, including sitting areas, fire pits, pergolas, decks, swimming pools, kitchens, and more, as opposed to a single-use space. Homeowners have started to do these larger projects in phases, allowing them monetary flexibility and the ability to live in their space, assessing priorities as they go. This gives the most flexibility, as homeowners can make changes to their overall plan to better fit evolving lifestyles. When it comes to entertaining, there’s also been an uptick in customers investing in top-tier products for their multi-use outdoor spaces, which is expected to continue. System Pavers is seeing that outdoor cooking enthusiasts increasingly want upgraded outdoor kitchen features such as Kamado grills, smokers, and pizza ovens for hosting in style.

“While we can’t predict the future, based on our thousands of conversations with homeowners in 2024, we anticipate that these trends will be at the forefront of homeowners’ minds for quite some time. I could not agree more with my colleague Aaron that this is an incredibly exciting time for the industry, and also for the homeowner who now has the ability to truly bring their outdoor living dreams to life,” shares Robert Frost, operations manager at System Pavers. Learn more at systempavers.com

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Looking back at 2024 and predictions for 2025 and beyond.

After one of the most hotly contested presidential elections in recent history, the conservative republican agenda won big. No matter whose side you were on or which way you voted, I feel the fact that there is finally some stability in the air will not only be good for the country but will hopefully also be good for business.

I wanted to reach out and see how some of my fence clients felt about the state of the economy and what we may be in store for in 2025. Here are the questions I asked and some of the responses from across America. First, I asked, “How was your 2024 as far as sales volume, profitability and supply and labor challenges”?

Shannon Glasgow, President of USA Fence in the greater Tampa, Florida, area answered, “In 2024, things started out slowly and with some concern—it almost felt like the uncertainty of 2008–09. We made cuts in July to prepare for the worst. Then, as the hurricanes hit, business picked up significantly, and now we’re operating at full throttle. I expect we’ll have work for the next couple of years as a result.”

Kevin Hohe, CEO of Complete Fence in the greater Chicago area and President of the Chicagoland Chapter of the AFA responded, “We saw a severe decline in our residential business but maintained steady growth in commercial. We have seen margin pressure in the renewable sector but top end is still there.”

A major fence contractor from the west coast who wished to remain anonymous reported, “We saw a 45% decrease in sales volume and profitability is very tight compared to the last several years. Supply chain seems to have straightened out for the most part. Vendors’ lead times improved as the year progressed. This was due to the slowdown in demand. Labor remains a hard nut to crack. Even though we saw layoffs at large plants in our region the labor market for the construction industry remains very tight and

skilled and qualified labor is still able to demand top dollar in pay.”

Next, I asked some of my clients what they expected for 2025?

Gary Meyer, owner of Accent Fence in Atlanta, Georgia, said, “I expect pricing on imported products to rise with proposed tariffs. The residential market should get better.” Hopefully he is right about the residential market.

I then asked Kim Miller from Miller Fence in Worcester, Massachusetts, that same question. She responded, “I’m optimistic that 2025 will be more profitable than 2024. My outlook is based on the expectation that interest rates will stabilize, which should ease financial pressures, and that potential tax cuts could put more money back into people's pockets. Additionally, I’m hopeful the average cost of living will decrease, allowing consumers to have more disposable income to reinvest in the economy. Together, these factors could create a more favorable environment for both businesses and consumers, driving growth and profitability.”

Lastly, I asked, “What has been your greatest triumph this past year and what is your greatest concern going forward”?

Kevin from Chicago said, “We try not to operate or do anything out of fear but rather to find a position of strength to decide and act upon. With that said, our greatest opportunity to reinforce is our sales system, approach and process. I expect that to be a shining light for us by the end of 2025.”

My California client also reported, “Greatest triumph last year was just making it through the year and turning a profit. Greatest concern looking forward is possible inflation that may happen next year with tariffs that

may be placed on items coming into the country. I am still not convinced that we have seen the end to the uncertainty yet. We have projects that look like they may come back around after being put on hold in 2024, but I am looking forward to 2025 somewhat cautiously as at this time last year we had a lot of work on our slate. But that quickly changed in March as we saw a lot of large projects get put on hold or shelved for the time being. I feel that 2025 will be better for us, but we may not see improvement until at least the second half of the year.

Margins are going to be tight again as there are a lot of new companies that had gotten into the market over the last three years and this will keep pressure on the margins as we all fight for a piece of the pie that has gotten smaller.

I think people are tapped out on credit and credit cards. We saw more jobs being financed in 2024 than any time I can remember. Commercial looks like it will keep going at a fair pace for the new year unless a black swan event happens.

Labor is going to remain a major challenge. Finding and keeping qualified and skilled workers is going to be hard this year. Pay increases are not going to let up either. We will see wage pressure throughout the next year”.

That’s my report for 2025. What are your thoughts and concerns going forward? Write or call any time for comments and/or concerns.

Tom Luby has helped hundreds of contractors within the fence industry achieve success with maximum profitability and efficiency. With over 25 years of experience consulting in the fence industry, he developed the “Roadmap for Success”, a program that can help contractors succeed. The program is available on CD, along with the sales and marketing guide “The Close” by contacting him below:

Profit Builders International 3421 10th Lane West, Palmetto, Florida 34221 www.profitbuilder.org | tluby@profitbuilder.org 941-981-3677

RDI® Railing Now Available to Customers Across North America with BlueLinx Distribution Partnership

RDI® Railing, the rail portfolio from Oldcastle APG, a CRH Company, announced a new distributor partnership with BlueLinx Holdings, Inc., a wholesale distributor of building products. This partnership introduces the award-winning RDI® Railing line to BlueLinx’s current product offerings in Richmond, Virginia, Frederick, Maryland, Indianapolis, Indiana, Atlanta, Georgia, and Chicago, Illinois.

RDI® Railing offers an expansive collection of innovative railing products designed to enhance the look and functionality of outdoor spaces. This includes the brand’s industry-leading cable, composite, and aluminum railing solutions, available in various color and infill options to match any aesthetic. RDI® Railing’s line of premium railing products are suitable for any residential or commercial application given the durability and versatility, ease of installation, aesthetic qualities, and safety and sustainability features.

“We are excited to expand our distribution partnership with BlueLinx and the addition of RDI® Railing to the company’s product offerings,” says Chris Hayn, executive vice president, Oldcastle Fence, Rail & Deck. “RDI® Railing provides customers with unmatched railing solutions that add both beauty and functionality to every outdoor space. This allows us to bring our award-winning railing solutions to more customers in key areas throughout the country.”

This partnership expands product offerings for BlueLinx in the Outdoor Railing category, which presents a growing market opportunity. Incorporating RDI® Railing will help drive growth and provide customers with high-quality, innovative railing solutions.

“We are thrilled to partner with Oldcastle APG to bring RDI® Railing to our distribution centers,” says Leo Oei, VP of product management and national accounts at BlueLinx. “This collaboration builds on our existing relationship with Oldcastle APG and allows us to offer our customers a broader range of high-quality outdoor railing products. We are confident that this partnership will drive profitable sales growth for BlueLinx and expand the availability of trusted brands for our customers.”

RDI® Railing is a premium railing brand offering unique features aimed at enhancing the look and livability of any home, all while delivering dramatically simplified installation. Available in a wide range of materials, including cable, aluminum and composite, as well as designs and profiles,

Learn more at rdirail.com

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MISCELLANEOUS EVENTS

NADRA 2025 Summit and Awards Gala

January 2 – 4, 2025 Wyndham Grand Clearwater Beach Clearwater, Florida nadra.org

GSAFA Jackpot 2025 Trade Show

January 24 – 25, 2025

Harrah’s Hotel Atlantic City, New Jersey Jackpot@gsafa.org

Canadian Fence Annual Fence Summit

February 4 – 6, 2025

Banff Rimrock Resort Alberta, Canada canadianfenceassociation.ca

FENCETECH ‘25

February 25 - 28, 2025 Salt Lake City, Utah Americanfenceassociation.com

Mr. Fence Academy Retreat

March 13, 2025

Big Bear Cove Lodge Gatlinburg, Tennessee Mrfenceacademyretreat.com

Common Ground Alliance 2025 Conference and Expo

April 7 – 11, 2025 Orlando, Florida Commongroundalliance.com

THE FENCE SHOW

October 1 – 3, 2025

SOUTH POINT CASINO & RESORT

Las Vegas, Nevada Fenceshow.com

WOOD DEFENDER TRAINING CLASSES

January 24

February 21

March 28

April 25

June 27

July 25

August 15

September 19

October 24

November 21

If you have a fencing industry event you’d like included in an upcoming issue, please email the information to: editor@fencenews.com.

Coming Up! BUSINESS OPPORTUNITIES

Don’t miss our special section in February where we’ll be featuring the latest news from the chain link fencing sector, exploring this cornerstone of the fencing industry with insight on innovations and trends. For ad placement, email katie@fencenews.com; for editorial submissions, email editor@fencenews.com

FOR SALE

Extremely successful and profitable fence business located in Central Illinois. Owners have been in the fence business for 52 years and ready to retire. We install residential and commercial, chain link, vinyl, wood and ornamental. Located on a 300-foot highway frontage road. Included: buildings, weld shop, trucks, trailers and equipment. Two rental units included on property. This is the perfect opportunity to join the growing fence industry. Contact fencein36@gmail.com.

Job openings for hourly and subcontract crews in Columbus, Ohio. We have numerous contracts for data centers and industrial work in Central Ohio & Indiana. We would like to hear from you. Experience with Ameristar Impasse II and 10’ high chain link fencing is a plus. Give us a call or text your resume - 614-705-8829 or vulcan747@gmail.com.

Email Katie at katie@fencenews.com for a price quote and to schedule a classified ad.

Send editorial submissions to editor@fencenews.com .

Mansfield, Texas WoodDefender.com :

AND

Experienced fence company owner seeking to acquire existing fence and related industry companies in Florida. Preference for locations in Palm Beach, Martin and Broward counties. All Florida locations considered.

Please send pertinent information to the following email address : fenceflorida@yahoo.com.

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