Fence News – March 2025

MARCH 2025

ACCESS CONTROL • DECKING • RAILING • OUTDOOR LIVING w w w. f e n c e n ew s . c o m

with

Tom Barenberg PRESIDENT TREX SRF

PVC FENCING & COMPOSITE In This Issue Start-up Story: Vinyl Fence Warehouse Family Ties: Ozark Fence Company Leadership and Self Deception

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Residential 5/8” | Commercial 3/4”

The Maverick™ Supreme Plus is designed for commercial use, offering the beauty and security of iron-racked panels with a 14-gauge channel and 3/4-inch steel pickets. Aluminum strips and stainless steel fasteners secure each picket, ensuring strength without rust. Available styles include Aberdeen, Barcelona, and Canterbury.

SEE REVERSE FOR MORE OF IRON WORLD’S FAMILY OF PRODUCTS

Residential 5/8” | Commercial 3/4” | Industrial 1”

Industrial 3/4” & 1”

STEEL | ALUMINUM | IRON | VINYL | SLIDE GATES

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MARCH 2025 | FENCE NEWS USA

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MARCH 2025 | FENCE NEWS USA

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SAFETY in a Snap with Safety Top Caps from NMI

Add safety and greater visibility to the top of chain link fence systems on athletic fields, in parks and recreational facilities.

• Easy to install • Durable and flexible • UV resistant

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Your trusted source for slat orders for over 40 years.

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Cover Story

with Safety Top Caps from NMI PVC FENCING & COMPOSITE

18 Hybrid Fencing: The Future of Durable and Aesthetic Boundaries 20 Country Estate Vinyl Unveils The Timber Estate™ Collection 22 Overcoming Unfounded Vinyl Fence Fears 24 Trex Named “America’s Most Trusted® Outdoor Decking” for Fifth Consecutive Year 26 What Builders Are Seeing in Composite Decking 28 Post Guards Protect Vinyl Posts Where it Matters Most 30 BlacklineHP Products: Proudly Made in the USA 32 PWT Wins Good Design Award 34 Nature's Composites Fire-Safe Fencing: A Smarter Alternative 34 Composite Decking Market, 32% of Growth to Originate from North America

36 Top of the Chain with Tom Barenberg, President, TREX SRF 40 DSI Partners with Monsma Marketing to Service the Colorado Marketplace 42 Fence Empire Announces New Aluminum Factory in Cambodia 44 Ladder Safety Findings Released 44 Envision Outdoor Living Products Promotes Adam Caplinger to Director of Sales 45 Snavely Welcomes New General Manager to Lead Dallas Operations 46 New Carbo-Tec Work Boot Collection from Georgia Boots 48 PrimeSource Brands Acquires Keylink 50 OHC Launches Lumber Coating Service 52 Bosch Power Tools Unveils New "The More You Bosch, The More You Feel Like a Bosch" Brand Campaign 53 Nova USA Wood joins Rainscreen Association of North America (RAINA) 54 Deckorators® Unveiled Innovative Outdoor Products at NAHB IBS 58 New Castle Steel and BlueLinx Forge Partnership 63 76 FENCE Expands Franchise Network in Tennessee 66 Start-Up Stories with Blake Thomas, Vinyl Fence Warehouse 68 Family Ties with Ozark Fence & Supply 69 Oldcastle® APG Announces Launch of Catalyst™ Fence Solutions 71 Wolf Home Products Launches Gallery Railing

Add safety and greater visibility to the top of chain link fence systems on athletic fields, in parks and recreational facilities.

• Easy to install • Durable and flexible • Industry UV resistant News 8 DoorBird Showcases Innovation at Recent Trade Shows 10 Nice Announces Juno: The Compact Powerhouse for Residential Gate Operations 12 IG Railing Wins National Recognition at NADRA Awards 14 The AZEK Company Announces Chief Financial Officer Transition and Internal Promotions 14 MOSO North America Inc. and Boise Cascade Building Materials Announce Joint Hiring of Carlos Lepe- Andrade as First MOSO Deck Specialist 15 Global Shop Solutions Director of Data Analysis Achieves 20Year Milestone

5 1 6 - 5 9 4 - 0 3 6 4 | W W W. N M I F E N C E . C O M

Advertiser Index All-O-Matic, 35 Ameristar/Assa Abloy, 11 Amtech Fence & Railing, 37 Antebellum Manufacturing, 31 BD Loops, 24 Blackline, 53 Catalyst, 65 DAC Industries, 62 D&D Technologies, 3 Dan Wheeler Podcast, 53 Dandy Digger, 28 DKS DoorKing, 16, 17

Dyna-Bignell, 26 Eagle Fence Distributing, 46 Eastern Wholesale Fence, 38, 39 Elite Fence Products, 47 Fence Empire, 33 FLW International Forest & Vinyl Products, 29 Frame-It-All, 5 Hampden Fence Supply, Inc., 55 Homeland Vinyl Products, 9 International Gate Devices, 55 Interstate Wholesale Fence, 59

4845 Ihles Rd., Lake Charles, LA 70605 337. 312.0975 Publisher: River Road Publishing, LLC Managing Editor: Kristy Armand General Manager: Mary Hummon Sales Manager: Katie Stevenson Creative: Shonda Manuel & Barbara VanGossen

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katie@fencenews.com | fencenews.com MARCH 2025 | FENCE NEWS USA

Business Management

56 Leadership and Self-Deception: How We Sabotage Our Own Effectiveness by Michael Reed 58 Can You Handle the Chaos? by Mark Levin 64 Small Steps to BIG Rewards: A Roadmap to Success? by Tom Luby 70 Management Corner: Improving Communication Skills for Stronger Business Relationships

Events & More 41 56 72 74

In Memoriam Coming Up in April – Outdoor Living Business Opportunities Events

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FENCE NEWS IS PROUD TO PARTNER WITH:

Iron World, Front Cover Jerith/Assa Abloy, 13 Keener Dupont Wire, LLC, 24 L&C Enterprises, 60, 61 LMT Mercer Group, 75 Master Halco, Back Cover Maximum Controls, 49 mySalesman, 25 National Metal Industries, 6, 57 Nationwide Industries, 15 Pexco, 4 Pine Creek Chain Link, 27

Privacy Link, 69 Pro Access Systems, 20, 52 SCIW Fence Products, 72 Seco-Larm, 23 Security Brands, 45 Shoreline Vinyl Systems, 32 Skidrill, 67, 73 Southwestern Wire, 63 Standard Paints/Wood Defender, 43 Stephens Pipe & Steel, 7 Thornton Fence Consulting Group, 70 TREX Fencing - SRF Fence, 2

Trident Fence/Deer Busters, 26 US Premier Tube Mills, 12, 41 Vantage Fence Supply, 51 Wallace Perimeter, 48 Wheatland Tube, 21

PUBLISHER’S PROTECTIVE CLAUSE In consideration of publication of an advertisement, by submitting an advertisement for publication by River Road Publishing, LLC d/b/a “Fence News USA”, the advertiser and the agency, jointly and severally, agree to indemnify and hold harmless River Road Publishing, LLC and Healthy Image Marketing, (collectively “Publisher”) and their respective managers, its officers, agents and employees against all expenses, including attorney’s fees, damages and losses resulting from the publication of the advertisement, including but not limited to claims or suits for libel, violation of the right of privacy, copyright or patent infringement, and use of the product or services advertised, either proper or improper.

All advertisements are accepted and published based on the representation by the agency and advertiser that both are authorized to publish the entire contents of the material provided to the Publisher in the manner selected by the advertiser, be it print or electronic media. Advertisements and product information do not constitute an endorsement nor a position by the Publisher concerning their suitability. The Publisher reserves the right to reject any advertising in “Fence News USA”, the Publisher’s website or e-newsletter. The Publisher makes every effort to ensure suitable placement of advertising but assumes no responsibility in this regard. All advertisements, including online advertisements, placed in “Fence News USA” must be accompanied by a valid insertion order specifying gross advertising rate, size, color, position and information sufficient for proper identification of the advertisement by the Publisher production personnel. Requested positions are not guaranteed unless stated as a paid position. Contracts for multiple frequency discounts must be in place prior to the first insertion. Publisher will not be bound by any terms and conditions printed on advertising agency or advertiser insertion orders or copy instructions when those rates and conditions conflict with the Publisher’s rate card. While Publisher will make every effort to correct inaccurate artwork, the Publisher is not liable for faulty materials provided by the agency or the advertiser. Such advertisements will be billed as run. The Publisher does not guarantee changes or corrections after the closing date. Publisher is not liable for delays in delivery and/or nondelivery of its publications in the event of any conditions beyond the control of the Publisher that may affect production or shipping of “Fence News USA”.

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Why Choose Generations?

Our exclusive line of PVC products offer a high quality, long lasting fence with a variety of styles.

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DoorBird Showcases Innovation at Recent Trade Shows BAU 2025 in Munich Over 180,000 visitors attended the world's leading trade fair for architecture, materials and systems in mid-January to find out about innovations and trends in the construction industry from the 2,230 exhibitors from 58 countries.

The DoorBird display gave visitors the opportunity to experience proven door communication solutions and the latest products from the provider with headquarters and production in Berlin, Germany. DoorBird presented the D31TDH and D31TDV IP video door stations - smart solutions for multiapartments buildings and commercial properties with up to 1,000 units.

Visitors to the stand, around 30% of whom came from the DACH region and 70% from abroad, were not only impressed by the flexible access control options via PIN code, QR code, RFID and Bluetooth, but also by the responsiveness of the 7-inch touch display. Another highlight was the presentation of the A1131 IP video mini dome camera. Mounted on the wall or ceiling, it provides an additional viewing angle of the entrance area.

However, it was not only technical innovations that attracted a wide audience, DoorBird also came up with innovations in terms of design. For example, powder-coated surfaces with a Corten steel look were presented - in line with the ongoing trend of industrial design, as well as a new Italian design that blends particularly harmoniously into the installation environments of old buildings.

"In line with our slogan, 'Technology Meets Design', we offer the right technical and visual solution for a wide range of requirements. With this wide range of products, we were once again able to make many important contacts at this year's BAU and already initiate exciting projects," says Klaus Dahlfeld, director of sales at DoorBird, enthusiastically summarizing the trade fair appearance. "Bau 2025 was the successful start to an exciting trade fair year.

We look forward to exchanging ideas with partners, customers and interested parties at many more events and presenting new products."

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MARCH 2025 | FENCE NEWS USA

ISE 2025 in Barcelona ISE (integrated systems Europe), the annual meeting place for the audiovisual and systems integration industry, took place last month. DoorBird attended to present the company’s latest innovations, including the IP video door stations of the new D31 series, available as horizontal (D31TDH) and vertical (D31TDV) versions, DoorBird has once again expanded its portfolio in multi-apartment buildings and commercial properties. The two models set new technical standards: up to 1,000 remotely manageable units, a responsive 7-inch touch display and various access control options using a virtual keypad, RFID and QR code reader as well as Bluetooth offer an enormous degree of flexibility and convenience. As with all DoorBird door communication products, the D31x series can be easily integrated into common access and building automation systems via the well-documented API. In addition, customers can choose from over 50 different high-quality materials and finishes to suit the entrance situation.

Another new product exhibited was the A1131 IP video mini dome camera.

The compact additional camera, which can be mounted on the ceiling or wall, offers a high-resolution view of the entrance area thanks to the Full HD Sony image sensor, thus providing additional security and an extra viewing angle.

"The vision of ISE is to make technology more accessible and efficient for everyday life," says Sascha Keller, CEO of DoorBird. "Our smart access control solutions, which can be individually adapted to the needs of users, fit in perfectly with this and we are looking forward to presenting them to visitors to the trade fair."

Learn more about all innovative products from DoorBird at doorbird.com.

When you're good at something, you'll tell everyone.

When you're great at something, they'll tell you. ~ Walter Payton

Here is what are customers say!

Cecilia C.

Homeland Vinyl provides our company with the highest quality vinyl products, while providing competitive pricing even while we navigate through the industry-wide shortages caused by the pandemic.

Linda S.

We are delighted with the outcome of our railings from Homeland Vinyl. We want to thank everybody involved in getting this project come to completion and look forward to many sunny days on our new deck!

Butch Y.

Homeland Vinyl Products is a good vendor partner and has shown great resolve in getting us product in a timely fashion... The people we deal with at Homeland seem sincere, understanding, and genuine.

Herman H.

They make quality fencing products that are affordable and durable I would recommend them highly to a person who is newly building at home and would like some flavor to it

Rick S.

Homeland Vinyl Products makes some of the best vinyl building products available for outdoor use.

The product is very well stabilized against ultraviolet light, which is the enemy of plastics used outdoors.

I have been in the vinyl fence business for 32 years, and I have used nearly every other manufacturers product.

When it comes to product and service, they are the tops. We have been loyal Homeland customers for over 20 years. We highly recommend Homeland Vinyl Products.

Actual Google Reviews.

Download our App Today!

Gorilla® and Gorilla Deck® are registered trademarks of Homeland Vinyl Products, Inc. Nexus® is a registered trademark of Homeland Vinyl Products, Inc.

FENCENEWS.COM | MARCH 2025

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Nice Announces Juno: The Compact Powerhouse for Residential Gate Operations Empowering the fence industry with a modern, sleek gate operator that combines power and first-to-market features for the modern customer, Nice, a global leader in home and building management solutions, has launched Juno, a sleek and powerful gate operator designed to redefine residential gate automation. As the market increasingly demands compact yet feature-rich solutions, Juno offers a breakthrough design that blends style, performance, and ease of use, delivering unparalleled value for both installers and end users.

“Our partners need reliable, easy-to-install solutions that align with modern aesthetic and functional demands,” says Lisa Steinberg, senior product manager at Nice North America. “With Juno, we’re providing a revolutionary product that not only performs exceptionally but also elevates the standard for gate operators in residential applications.”

Juno features a compact and modern design inspired by European aesthetics but tailored for the North American market, challenging the notion that effective gate operators need to be bulky to be powerful. Its 17.2-inch width and 16-inch depth dimensions can operate up to 800-pound gates that are 40-feet long. Its industry first, integrated driveway light illuminates the driveway during gate activation, enhancing safety and convenience. The intuitive status indicator provides real-time updates, with green signaling opening, red indicating closure, and rapid flashing alerting users to errors.

The photo eye safety device is internally mounted, offering greater reliability and protection compared to traditional externally mounted systems. In the event of power loss, Juno’s manual release ensures uninterrupted access.

Additionally, the operator’s built-in slow-down feature minimizes wear and tear, delivering durability and whisper-quiet performance. At its core is the Mercury 310 controller, designed for fast and easy programming, enabling installers to complete setups efficiently, saving time and resources. The Juno system runs on a 12VDC battery with battery charger and MPPT solar controller built into the control board providing flexible AC or solar power options.

Juno was developed to meet the needs of the gate automation industry 10

MARCH 2025 | FENCE NEWS USA

with a focus on reliability, ease of installation, and long-term performance.

Installers can benefit from its quick setup and included accessories, complete with a receiver, two remotes and required safety devices, making it possible to complete more installations and service more customers, while end-users enjoy a stylish, durable, and low-maintenance solution. Juno is designed to meet the demands of luxury clients while challenging the perception that sleek, modern designs compromise functionality.

Juno brings the popular European product to be manufactured in and available to the U.S. market. With innovative design and robust engineering, Juno is poised to capture a significant market share in the slide gate operator segment, offering a competitive edge with its unique features and affordability.

Nice partners can order the Juno gate operator through their local distributor. Learn more at niceforyou.com.

LOOK FOR THE BRAND THAT LASTS

LIFETIME WARRANTY

MADE IN AMERICA

AMERISTARPERIMETER.COM | 888-333-3422 FENCENEWS.COM | MARCH 2025

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IG Railing Wins National Recognition at NADRA Awards IG Railing, manufacturer of premium frameless glass railing systems, was honored for its contribution to four award-winning deck projects in the 15th Annual National+ Deck Competition, sponsored by the North American Deck and Railing Association (NADRA).

“The IG Railing team and our partners are excited to receive recognition from NADRA for these incredible projects,” says Mike Kunard, owner of IG Railing. “The awards highlight the impact of innovative products like IG Railing and the craftsmanship of our partners in creating beautiful and functional outdoor living spaces.”

AVAILABILITY JR HALF FEB 11 copy.pdf 1 2/12/25 1:59 PM Majestic Outdoors in partnership with IG Railing and other outdoor living

manufacturers, was awarded first place in the Alternative Decks $151k-$250k category. The design featured IG Railing’s frameless glass illuminated panel railings for an open view of the outdoor living areas, alongside other high-end features. Majestic Outdoors also featured IG Railing to win second place in the Pool Deck category and third place in the Limitless Creation category.

Additionally, Ravin Builders partnered with IG Railing to secure first place in the Product Display category. This project transformed a 10x15 booth at a home show into a dynamic, multi-level exhibit showcasing different decking products, including IG Railing.

Learn more at igrailing.com.

Count on US for Availability

Available

Attention to Detail ▲ Dedication to Quality ▲ Product Performance US Premier Tube Mills is working for you and we’re making our products readily available to you.

Unfortunately, supply chain delays have become commonplace, and in many cases, expected.

This provides challenges for everyone with orders to place, loads to ship, work to bid, and fence to install.

Our commitment to you and the industry provides us the opportunity to offer the fastest lead times available on galvanized and color coated products through our distribution network.

Contact your local distributor to learn more availability of US Premier Tube Mills products.

US Premier Tube Mills . . . Working for You, Quality for You, Available for You

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MARCH 2025 | FENCE NEWS USA

Jerith Liberty ALUMINUM 5/8” Picket | Economical

HILL COUNTRY RACKS OVER 26 INCHES! MADE IN THE

SOURCED IN AMERICA FOR OVER 60 YEARS!

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RESIDENTIAL FENCENEWS.COM | MARCH 2025

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The AZEK Company Announces Chief Financial Officer Transition and Internal Promotions

Ryan Lada

Matthew Wiora

The AZEK Company Inc., the industry-leading manufacturer of beautiful, low-maintenance and environmentally sustainable outdoor living products, including TimberTech® Decking and Railing, Versatex® and AZEK Trim®, and StruXure® pergolas, has announced that Peter Clifford has resigned from his positions as senior vice president, COO and CFO to pursue another opportunity outside of the industry. As part of its planned succession, AZEK also announced that Ryan Lada, vice president and chief financial officer – residential segment, has been promoted to the role of senior vice president, chief financial officer and treasurer, and Matthew Wiora, vice president, corporate controller, has been promoted to the role of chief accounting officer.

“I am pleased to announce these well-deserved promotions for Ryan and Matt, which are reflective of their proven leadership, discipline and demonstrated understanding of AZEK’s financial operations and business,” says AZEK CEO Jesse Singh. “Over the last two years, Ryan has delivered exceptional results and driven strong performance in our residential segment, positioning us to navigate market dynamics effectively, capitalize on growth opportunities, realize cost saving programs, and deliver sustained value to our stakeholders. Ryan’s financial insight, strategic vision, and demonstrated results, along with Matt’s deep financial and accounting acumen, will be instrumental in continuing to execute AZEK’s strategy, strengthen our market presence, and drive continued growth and financial success.”

“I am thrilled to step into this role and expand my financial leadership at AZEK at such an exciting time for the company,” says Lada. “With its leadership position in the industry, commitment to innovation, dedication to supporting our customers, and strong history of performance, I look forward to continuing to collaborate with Jesse and the team to execute our business and financial strategy as we shape the future of the industry.”

Lada joined Azek as vice president of corporate finance in July 2022 and currently serves as the CFO- residential segment, overseeing financial planning and analysis, accounting, commercial and operational finance capabilities, as well as corporate investor relations initiatives. He brings more than 15 years of global finance experience across multiple industries.

Wiora joined the Azek in June 2022 and has served in a variety of roles, including most recently as vice president, corporate controller. Wiora previously served as a divisional CFO with Honeywell International Inc. and held various accounting and finance positions. He is a licensed certified public accountant and has more than 15 years of experience in accounting and finance with publicly traded companies.

“We remain confident and excited about 2025 and beyond and in the long-term opportunities of our strategic initiatives. As we look ahead, we will continue to build upon the strong foundation Ryan, Matt, and the entire team have built that will enable us to seize the incredible opportunities before us. Together, we are well-positioned to drive innovation, strengthen our market leadership, and deliver long-term, sustainable growth and margin expansion,” says Singh.

Learn more at azekco.com.

MOSO North America Inc. and Boise Cascade Building Materials Announce Joint Hiring of Carlos LepeAndrade as First MOSO Deck Specialist

Carlos Lepe-Andrade

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MOSO North America Inc. and Boise Cascade Building Materials have announced the joint hiring of Carlos Lepe-Andrade as the first-ever MOSO Deck Specialist. Based in Lathrop, California, Lepe-Andrade will oversee operations across Northern California. His appointment marks a significant step forward in MOSO’s commitment to expanding its footprint in the outdoor bamboo decking industry.

In his new role, Lepe-Andrade will focus on three core objectives: increasing contractor awareness, enhancing dealer penetration, and driving MOSO Bamboo Outdoor products to their fullest potential. With his expertise and passion, he is well-positioned to elevate the MOSO brand within this key market.

“We are excited to take this next step with Boise Cascade. They are paramount in our go-to-market strategy, and we look forward to another great year,” says Brett L. Kelly, CEO of MOSO North America Inc. The partnership between MOSO North America Inc. and Boise Cascade highlights a shared vision to innovate and lead in the sustainable building materials sector. By bringing Lepe-Andrade on board, both companies aim to fortify their market presence and deliver unparalleled value to contractors and dealers alike.

Learn more at moso-bamboo.com

MARCH 2025 | FENCE NEWS USA

Global Shop Solutions Director of Data Analysis Achieves 20-Year Milestone

Greg Bean

Global Shop Solutions, a leading provider of ERP software for manufacturers worldwide, is honored to celebrate the 20-year anniversary of Greg Bean, director of data analysis, who leads a team that helps manufacturers quickly resolve advanced and specialized ERP data analysis questions.

“Greg Bean brings unparalleled expertise to the manufacturing industry and Global Shop Solutions customers,” says Dusty Alexander, president and CEO of Global Shop Solutions. “His impressive skill in manufacturing accounting—an often overlooked yet critical discipline—empowers customers to easily understand complex financial concepts. Greg's unique ability to lead a specialized team who can translate numbers into clear insights allows our manufacturing customers to focus on what they do best: making exceptional products.”

Bean and his team’s main focus is inventory accounting, tying a company’s operations to its financial statements. In addition to his virtual expertise, he often travels to manufacturing locations to provide in-person guidance, helping ensure their business processes and financial records are seamlessly connected for accurate decision-making.

With Global Shop Solutions’ customer base growing steadily over the past two decades, Bean developed a new process for training employees straight out of college to help customers resolve questions faster than before. In addition to his passion to train college-aged kids in manufacturing ways, he keeps his office open for other employees to seek advice and often takes them along to customer visits, giving them hands-on experience with his methods and processes.

Twenty years may seem like a long time to stay in one place, but not for Bean. “I love what I do and the people I work with,” he says. “I expect to be here for many more years helping our employees and customers be the best they can be.”

To learn more about Global Shop Solutions, visit globalshopsolutions.com.

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Telephone Entry

Access Control

Gate Operators

Traffic Control

FENCENEWS.COM | MARCH 2025

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SPECIAL SECTION

PVC FENCING & COMPOSITE

Vinyl and composite materials for fence and decking continue to reshape the industry, offering long-lasting solutions that combine strength with aesthetic appeal. In this section, we explore the latest innovations, installation techniques, and market trends driving demand for these materials. Whether you're a contractor, supplier, or designer, discover how to enhance your projects with durability and style.

Hybrid Fencing: The Future of Durable and Aesthetic Boundaries The fencing industry has seen a steady evolution in materials and design, with homeowners and commercial property owners increasingly seeking solutions that balance durability, aesthetics, and cost-effectiveness. One emerging trend is hybrid fencing, or as the team at Poly Vinyl Creations, Inc. have called it for quite some time, KontrastTM. This concept combines two or more materials— such as vinyl and aluminum, wood and composite, steel and PVC or any other combination of materials —to optimize performance and visual appeal.

here where we utilized our stone variegated post and rails with aluminum powder coated pickets for this coastal application.”

Poly Vinyl Creations is one of the leading manufacturers and distributors in the Southeast United States, specializing in specialty outdoor products.

Steel and Composite: This pairing is ideal for high-security applications. Steel adds unmatched strength, while composite provides a modern, maintenancefree aesthetic that resists fading and cracking.

WHY HYBRID FENCING? Traditionally, fences have been constructed from a single material—wood for its natural charm, aluminum for its sleek modernity, or vinyl for its low maintenance. However, no single material is without its drawbacks. By combining materials either between panels and gates or in the actual design of the fence itself (rails and posts of one material and infill of another for example), manufacturers and installers can mitigate the weaknesses of one material while enhancing the strengths of another.

Jessica Burton, owner of Poly Vinyl Creations, Inc., explains, “We’ve been successfully integrating different materials under our KontrastTM concept for years, offering clients the best of both worlds when it comes to fencing solutions. The key is to understand which materials work well together and how to engineer them for longevity and strength. One example is pictured 18

MARCH 2025 | FENCE NEWS USA

She outlines other examples: Vinyl and Aluminum: Pairing vinyl with aluminum creates a fence that has the elegance and strength of aluminum while leveraging vinyl’s resistance to moisture and rot. This results in a low-maintenance fence that stands strongly against the elements while offering diverse style options.

Wood and Metal: Industrial yet stylish, this combination provides the warmth of natural wood with the resilience of steel or aluminum, ideal for contemporary and rustic designs alike.

Wood and Vinyl: Many property owners love the look of natural wood but dislike the upkeep. A wood and vinyl hybrid fence—where wood serves as the primary structural component while vinyl is used for protective or aesthetic elements—provides a balance of natural beauty and enhanced durability without the extensive maintenance requirements of traditional wood fencing.

Chainlink and Vinyl: There’s opportunities to mix traditional chainlink with vinyl privacy in order to provide the aesthetic appeal of vinyl with the security of chainlink in commercial and industrial applications.

TECHNICAL PROS AND CONS OF HYBRID FENCING The team at Poly Vinyl Creations have the background to highlight the pros and cons of hybrid fencing, along with solutions for any potential problems.

Pros Enhanced Durability: By combining materials, hybrid fences can withstand extreme weather conditions, resist corrosion, and maintain structural integrity longer than single-material fences.

Low Maintenance: Certain materials, such as vinyl and composite, require minimal upkeep. By integrating them with traditional materials, property owners reduce long-term maintenance costs.

Aesthetic Versatility: Hybrid fences allow for creative designs that blend seamlessly with different architectural styles, offering both functionality, color options and curb appeal.

Cost Efficiency: While premium materials can be expensive, strategic use of hybrids allows for cost savings without sacrificing quality.

Sustainability: Many hybrid options incorporate recycled materials, reducing environmental impact and meeting eco-conscious consumer demands.

Cons & Solutions Material Compatibility Issues: Different materials expand and contract at different rates, which can lead to structural weaknesses over time.

Solution: Use engineered connectors and flexible joint designs to allow for material movement without compromising stability.

Installation Complexity: Hybrid fencing requires specialized knowledge to seamlessly blend different materials while ensuring structural stability.

Solution: Work with experienced manufacturers, distributors, and installers who understand hybrid fencing engineering and best practices.

Initial Cost: Some hybrid designs may initially cost more due to the premium materials used.

Solution: Educate customers on the long-term savings in maintenance and replacement costs, emphasizing durability and performance.

Corrosion and Weather Resistance: Mixing metals with other materials can lead to corrosion if not properly treated.

Solution: Use powder-coated or galvanized metals and protective barriers to minimize degradation.

THE FUTURE OF HYBRID FENCING As the fencing industry embraces innovation, Burton expects hybrid fencing—or Poly Vinyl Creation’s Kontrast™—to continue to gain traction. “With advancements in composite materials, powder coatings, and modular fencing systems, the possibilities for combining different elements are expanding. Contractors and manufacturers who adopt hybrid solutions can cater to evolving consumer preferences while offering fencing systems that stand the test of time.”

She adds, “Innovation in fencing means thinking beyond traditional materials.

Our Kontrast™ systems are designed to provide longevity, strength, and aesthetics without compromise. The industry is moving toward smarter, more efficient solutions, and hybrid fencing is leading the way. Additionally, offering Kontrast™ allows contractors to further set themselves apart from the competition and create unique solutions for homeowners, contractors and other end users alike based on various needs related to security, beauty and durability. The possibilities are truly endless with these hybrid fence designs.”

The fusion of materials in fencing is more than just a trend for Poly Vinyl Creations. Burton says it’s a strategic evolution toward stronger, more visually appealing, and longer-lasting solutions. “Whether for residential, commercial, or industrial applications, hybrid fencing is reshaping the industry and setting new standards for performance and design.”

With a commitment to excellence and innovation, Poly Vinyl Creations has been at the forefront of the industry since 1996, providing high-quality products and services to its customers. Learn more at polyvinylc.com.

FENCENEWS.COM | MARCH 2025

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SPECIAL SECTION

Country Estate Vinyl Unveils The Timber Estate™ Collection

Timeless Elegance Meets Modern Durability Country Estate Vinyl, a leader in premium vinyl fencing, has introduced the Timber Estate™ Collection—a sophisticated new line of fencing inspired by classical American design. Blending the deep, rich beauty of traditional wood grain with the durability of high-performance vinyl, this collection redefines elegance while ensuring longlasting value for homeowners.

Country Estate Vinyl has been a pioneer in the vinyl fencing industry. Since 1945 they’ve offered innovative, high-quality solutions that blend beauty with resilience. With a legacy of excellence, the company continues to set the standard for premium fencing that enhances and protects residential and commercial properties.

The Timber Estate Collection captures the essence of historic American craftsmanship, offering timeless aesthetics that complement a variety of architectural styles. Each color—Estate Pine, Estate Walnut, and Estate Mahogany— retains its natural wood-grain sophistication while being refined for modern living. Designed to endure, this collection features a Limited Lifetime Warranty, providing property owners with a maintenance-free, weather-resistant alternative to traditional wood fencing.

“With the Timber Estate Collection, homeowners no longer have to choose between beauty and durability,” says Paul German, president at Country Estate Vinyl. “This collection embodies the warmth of classic wood aesthetics while eliminating the upkeep, ensuring a lasting investment in curb appeal and property value.”

KEY BENEFITS OF THE TIMBER ESTATE™ COLLECTION: Authentic Wood-Grain Elegance A deep, natural texture mimicking traditional wood craftsmanship.

Low Maintenance & Weather-Resistant Unlike real wood, the vinyl won’t warp, rot, or succumb to pests.

Long-Lasting Durability Backed by a Limited Lifetime Warranty for years of beauty and performance.

Designed for Modern Living A perfect blend of classic charm and contemporary convenience.

The Timber Estate Collection is now available through authorized Country Estate Vinyl dealers nationwide. For more information, visit countryestatevinyl.com.

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MARCH 2025 | FENCE NEWS USA

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Wheatland Tube is now offering a comprehensive line of PVC fence products, 100% made in the USA. Available in White, Tan, Clay, and Gray.

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SPECIAL SECTION

Overcoming Unfounded

VINYL FENCE FEARS

Vinyl fencing has been around for well over 20 years, and its popularity has grown exponentially. Yet, there are still many property owners and contractors who remain hesitant to accept the product as a viable alternative to other fencing materials, especially those that are more prone to rot or rust.

Todd LaVigne, owner/CEO of American Fence Company, explains that the base ingredient in vinyl fencing is rigid PVC (polyvinyl chloride) Homopolymer compound with a high level of Titanium Dioxide pigment for long term, ultraviolet (UV) light resistance and impact modifiers for superior strength. “The formulation is similar to that of vinyl siding and windows which have long term durability and structural integrity. Modern, premium vinyl material like we use has improved tremendously since it was first introduced and is an excellent, long-term choice for fencing.”

LaVigne provides the answers to some of the most common questions and misconceptions he and his team hear about vinyl fencing:

WILL VINYL FENCING YELLOW?

HOW LONG WILL VINYL FENCE LAST?

Today’s quality vinyl fencing contains titanium dioxide (TIO2) which prevents ultraviolet degradation. In fact, American Fence Company has partnered with Kroy Vinyl Products in warrantying our product for 20 years against premature discoloring and yellowing.

On this note, this is where vinyl fencing stands apart from many other types of fencing. Vinyl fencing will last a lifetime. You may see the fence lose a little sheen after many years.

WILL VINYL FENCING BREAK IN HOT OR COLD WEATHER? As with most plastics, vinyl will become less flexible in colder weather conditions. However, unless subjected to unusual impact, it will not break. It is normal for vinyl fence materials to expand and contract during temperature changes.

Extruded right here in the Midwest, Kroy Vinyl products have been engineered to accommodate extreme changes in weather conditions.

WILL VINYL BURN? PVC has a flash point of approximately 900 degrees and does not easily ignite. Vinyl is classified “Self-Extinguishing.”

HOW STRONG IS VINYL? Unlike wood or metal fencing, vinyl fencing has a certain amount of flexibility. However, the materials are engineered to be impact resistant with a chemical formulation that will withstand a wide range of normal use. From a 12-year-old’s wild fast ball to a jumping pet’s attempt to escape the yard, your vinyl fence will hold-up to the challenge.

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IS VINYL FENCING MAINTENANCE FREE? Vinyl fencing requires very little maintenance.

Under normal conditions, this maintenance is in the form of annual washing with a garden hose and wash cloth.

CAN VINYL FENCE BREAK? Vinyl fencing can break if subjected to a direct impact, i.e. a rock thrown from a mower. Under normal use, a vinyl fence will not break when installed properly. Planks, pickets and rails are easily replaced if damaged.

WILL VINYL FENCE FADE? Like vinyl siding and windows, vinyl fencing will lose a little of its sheen overtime, however, it will not fade. Today’s vinyl fencing has a chemical formulation similar to sunscreen. It is designed to permanently reflect the sun’s rays and hold its colors.

WILL VINYL FENCE CRACK, CHIP, PEEL OR ROT? During the life of the fence, you should not expect to find surface cracking, peeling, chipping or rot.

Vinyl fencing has a hard outer shell that protects it from the sun and holds its color. The inner shell is a softer compound that prevents cracking, chipping and peeling.

IS VINYL FENCING MORE EXPENSIVE THAN WOOD AND ORNAMENTAL FENCING? The cost of vinyl fencing is a little more than wood and a little less than ornamental. However, when you consider that you will have to replace your wood fence in time, vinyl fencing is the more economical choice. As vinyl fencing grows in popularity, there are more extruders providing a wider range of products. This has kept the market competitive and prices stable. The gap in pricing from wood fencing to vinyl fencing is slowly shrinking.

Learn more at theamericanfencecompany.com.

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SPECIAL SECTION

Trex Named “America’s Most Trusted® Outdoor Decking” for Fifth Consecutive Year When it comes to the products we purchase for our homes and families, trust means everything. With that in mind, Trex Company, the world’s largest manufacturer of wood-alternative composite decking and residential railing, and leader in high-performance, low-maintenance outdoor living products, is proud to share that it has been named 2025 America’s Most Trusted® Outdoor Decking, according to a nationwide study conducted by Lifestory Research.

This is the fifth year in a row the company has received this recognition.

“We feel extremely proud and humbled to have once again earned this prestigious honor,” says Adam Zambanini, executive vice president and chief operating officer of Trex Company. “Trex has worked hard over the past three decades to build a legacy of trust with our customers by consistently delivering industry leading products and an unwavering commitment to service and sustainability. That makes this type of accolade especially meaningful because it goes beyond product performance and reflects how our brand and products make consumers feel – both during the purchase process and over time.”

For more than a decade, the America’s Most Trusted study has gathered and evaluated insights from consumers regarding the significance of trust on their purchasing behavior. Over the years, the study has evolved to examine trust across more than 75 product categories related to housing. This year’s rankings were determined by input from nearly 4,000 Americans surveyed by Lifestory Research over the course of a 12-month period.

For the fifth consecutive year, Trex earned the highest trust rating among

the industry’s most popular decking brands. It is the only decking brand to receive top honors since the category was added to the study in 2021. This year, Trex received the best reviews and satisfaction scores among six outdoor decking brands included in the survey. It also is the only decking brand to earn a maximum five-star rating for trust compared to three stars for the next two closest competitors.

“It all comes down to confidence,” adds Zambanini. “Shoppers are not only looking for quality products; they want to know that they are purchasing from companies that operate with the utmost integrity and that their investment will stand the test of time. When customers believe a brand will deliver on its promises, they’re more likely to buy and recommend it. We acknowledge the responsibility that comes with this recognition and remain committed to delivering products and service that exceed our customers’ expectations.”

Since the mid-1990s, Trex has invented and revolutionized the composite decking category with its lineup of high-performance, low-maintenance, eco-friendly products that have fundamentally changed the way people live outdoors. In addition to its world-famous composite decking and railing, Trex’s industry-leading product portfolio includes deck drainage, LED lighting, outdoor kitchen components, pergolas, spiral stairs, fencing, lattice and outdoor furniture, and more – all marketed under the Trex® brand.

For more information, visit trex.com.

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MARCH 2025 | FENCE NEWS USA

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SPECIAL SECTION

What Builders Are Seeing in

COMPOSITE DECKING Every quarter, William Blair checks in with deck builders, contractors, and distributors to get a pulse on the composite decking industry. The latest survey from the 4Q 2024 revealed builders are cautiously optimistic.

William Blair is a premier global boutique investment firm that provides expert financial services in investment banking, asset management, and private wealth management. With a reputation for deep industry insights and rigorous analysis and forward-thinking market perspectives, William Blair’s reports offer valuable intelligence on emerging trends, economic developments, and industry dynamics.

THE LATEST SURVEY FINDINGS ARE SUMMARIZED BELOW:

Business Growth and Market Conditions: 45% of the builders/contractors surveyed said business held steady in the 4th quarter 2024. In addition, they saw double-digit quarterly growth (year-over-year).

With colder months slowing down outdoor projects, many builders noted a drop in demand, though they expect things to pick up again in the spring. Others pointed out that the economy and recent election slowed consumer demand.

Wood vs. Composite: What’s Selling? Composite decking continues to dominate, but many builders are watching how wood sales are shifting. While more than half of respondents said they haven’t noticed any major changes, about a third actually saw a decline in wood sales What Customers Are Choosing: One clear trend in the market is that homeowners are becoming more budget-conscious. More than half of the builders surveyed said they’re seeing customers choose lower-priced composite decking options. This means that while composite decking is still the go-to choice, people are looking for ways to keep costs down.

When it comes to brands, the competition is tight.

Trex and TimberTech/AZEK were the most popular choices among those surveyed (44.83% and 48.28% respectively), followed by Deckorators and Fiberon (29.31% and 17.24% respectively). However, the survey suggests that no single brand dominates the market.

Project Timelines and Inventory: Despite economic uncertainty for some builders, most projects are staying on track. Nearly two-thirds of builders said at least 95% of their projects are being completed on time. However, some delays are happening due to

In Stock & Rapid Shipping

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MARCH 2025 | FENCE NEWS USA

rising interest rates and labor shortages, making it tougher to keep schedules running smoothly.

Slightly more than 12% had projects canceled.

On the inventory side, most builders are comfortable with their stock levels. While a few reported having either too much or too little, the majority felt their inventory was right where it needed to be.

Looking Ahead to 2025: What does the future hold for the composite decking industry? Builders are cautiously optimistic. While some expect strong growth, most predict moderate increases in sales.

Overall, the composite decking industry remains steady. While some economic and seasonal challenges have slowed things down, composite decking continues to hold strong against traditional wood. Homeowners are looking for quality products but are becoming more price sensitive. Meanwhile, builders are keeping a close eye on supply chains, competition, and price trends as they prepare for the year ahead.

As the market evolves, builders will need to stay flexible, adjust to new customer demands, and be ready to meet whatever challenges come next.

FENCENEWS.COM | MARCH 2025

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SPECIAL SECTION

Post Guards Protect Vinyl Posts Where it Matters Most A well-built fence is an investment in security, privacy, and curb appeal—but over time, even the strongest fences can suffer from wear and tear – even vinyl. One of the most common, yet preventable, issues for vinyl fences, which are built to withstand the elements, is post damage caused by lawn equipment. That’s where Fence Armor Post Guards can help, offering an innovative solution to extend the life of your fence while maintaining its aesthetic appeal.

“We realized there was a gap in the market for protecting vinyl fences, particularly at the post base, where it’s more susceptible to damage,” says Al Martins, Fence Armor director. “Our Post Guards were designed specifically to combat the wear and tear that vinyl fence posts endure.”

MARTINS HIGHLIGHTS THE BENEFITS: Durability and Protection. Any fence post is vulnerable to damage from weed trimmers and lawnmowers. Fence Armor Post Guards act as a protective shield, preventing cracks, chips, and unsightly wear at the base of the post, where this type of damage is most likely to occur. By adding a simple, yet highly effective layer of protection, these guards help reduce costly repairs and replacements, saving homeowners and fence professionals both time and money.

Aesthetic Appeal. Functionality doesn’t have to compromise style. Fence Armor Post Guards are designed to blend seamlessly with existing fences, maintaining a clean and polished look. Available in multiple colors and finishes, including color-matching hardware, they complement a wide range of vinyl fence styles, ensuring that protection doesn’t come at the cost of curb appeal.

Easy Installation & Long-Term Savings. Installing Fence Armor Post Guards is a quick and hassle-free process that requires minimal tools and effort. They are secured around the base of the post, positioned at trimmer height for optimal protection. Because they are made from high-quality, weather-resistant materials, they require little to no maintenance, offering long-term savings by preventing premature fence deterioration.

Eco-Friendly & Sustainable. In addition to protecting your fence, Fence Armor Post Guards also contribute to a more sustainable approach to fence maintenance. By reducing the need for post replacements, they help minimize waste and extend the lifespan of fencing materials, making them an eco-friendly choice for homeowners and contractors alike.

Fence Armor’s Post Guards provide a simple yet essential solution for protecting vinyl fences from everyday damage, and ultimately, the property owner’s investment in their fence.

“Fence Armor is about preserving what’s important, and our Post Guards combine functionality with aesthetic appeal to help ensure a vinyl fence remains strong and beautiful for years to come,” adds Martins. “For those looking to prevent damage, protect their investment, and prolong the life of their fences, Fence Armor Post Guards are the ultimate solution.”

Learn more at fencearmor.com.

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MARCH 2025 | FENCE NEWS USA

FENCENEWS.COM | MARCH 2025

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SPECIAL SECTION

BLACKLINEHHP PRODUCTS: Proudly Made in the USA

BlacklineHHP Products has announced a significant milestone in their journey to provide superior fencing solutions: Their manufacturing has officially started the process of moving to the United States. “This strategic decision reflects our commitment to delivering the highest quality products while supporting local communities and businesses,” says Zach Romero, vice president of sales and marketing for the company.

For 19 years, BlacklineHHP has been recognized as a leader in black vinyl fencing, offering unparalleled durability and aesthetics that elevate residential, commercial, and agricultural properties. “As we continue to grow, we have embraced the opportunity to invest in American manufacturing, aligning our values with our operations,” says Romero.

WHY MADE IN THE USA MATTERS

WHAT THIS MEANS FOR BLACKLINEHHP CUSTOMERS

Romero says bringing the company’s manufacturing to the U.S. allows them to achieve several critical goals, which he outlines below: Enhanced Quality Control: With production now closer to home, we have greater oversight over every stage of the manufacturing process. This ensures that every fence we produce meets the rigorous standards that our customers have come to expect from BlacklineHHP. Faster Delivery Times: Domestic manufacturing enables us to streamline our supply chain, significantly reducing lead times. This means our customers can receive their orders faster than ever before.

Economic Impact: By creating jobs and supporting local suppliers, we are contributing to the strength and resilience of American communities.

Manufacturing domestically allows us to play a direct role in fostering economic growth.

Sustainability: Producing in the United States reduces the environmental impact associated with overseas shipping. This aligns with our ongoing commitment to sustainability and responsible business practices.

Romero says the shift to U.S.-based manufacturing ensures their customers will have continued access to the premium black vinyl fencing that has made BlacklineHHP a trusted name in the industry. “Whether you are looking for fencing solutions that withstand extreme weather conditions, require minimal maintenance, or deliver timeless beauty, you can count on us to deliver—now with the added assurance of American craftsmanship.”

As BlacklineHHP celebrates this new chapter, they extend their gratitude to the customers and partners who have supported them along the way.

“This move is more than just a change in location; it is a reaffirmation of our dedication to excellence, innovation, and community,” says Romero. “We invite you to experience the BlacklineHHP difference—now proudly made in the USA.” Learn more at blacklinehhp.com.

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MARCH 2025 | FENCE NEWS USA

Special Projects

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SPECIAL SECTION

PWT Wins Good Design Award PWT, creator of the world’s first manufacturertreated laminated veneer lumber (LVL), announced that Treated LVL was recognized for design excellence by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies in the 2024 Chicago Athenaeum GOOD DESIGN Awards.

The awards honor products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.

“We have always known that Treated LVL is an industry game-changer, and are thrilled to be recognized by the Good Design Awards team,” says Jim Enright, CEO of PWT. “There has always been a need for LVL that could be used in outdoor applications, and Treated LVL fills that gap in the market. This honor is a testament

to our entire innovation team, and a credit to the high-performing success of the product. It’s representative of our commitment to innovation.”

Since 1998, PWT has been one of the world’s top producers of engineered wood products. PWT’s extensive portfolio of EWP, from I-Joist, untreated LVL Beams and Headers, untreated LVL columns, to Treated LVL Joists and Beams, meets the needs of home builders and decking professionals across North America with innovative solutions and an unrelenting focus on quality. Headquartered in Burlington, Washington, PWT operates factories in Washington, California, North Carolina, and British Columbia.

PWT Treated LVL is made with layers of veneer bonded together under heat and pressure. It is uniquely designed to resist mildew, moisture, insects, warping, movement and shrinking thanks to its proprietary TRU-CORE Technology. The LVL is treated all the way through the center, beyond

just the edges, granting the product its ability to maintain premium quality for perfectly flat, straight, long, deck joists and beams. It also comes with an industry-leading 25-year warranty. It is the first LVL product specifically manufactured for exterior use.

GOOD DESIGN was founded in Chicago in 1950 by Eero Saarinen and Charles and Ray Eames and remains the oldest and the world’s most recognized program for design excellence worldwide. The award is the world’s most recognized public certification for consumer design excellence and is used by the world’s foremost corporations, manufacturers, and designers to identify their product’s design merit.

To learn more about how PWT is pushing engineered wood product (EWP) standards forward with the world’s first manufacturer-treated LVL, visit pwtewp.com.

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MARCH 2025 | FENCE NEWS USA

FENCENEWS.COM | MARCH 2025

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SPECIAL SECTION With increasing wildfire risks, communities across the United States are reevaluating their fencing choices to enhance fire safety. Traditional wood fencing, while popular for its natural appearance, is highly flammable and often does not meet new fire safety regulations. Nature’s Composites offers an innovative solution with its proprietary wheat-based composite fencing—an option that combines durability, aesthetics, and improved fire performance. The material is already being used by HOAs and state municipalities in California and Colorado, demonstrating its effectiveness in high-risk areas.

NATURE'S COMPOSITES FIRE-SAFE FENCING: A Smarter Alternative AESTHETIC APPEAL WITH ENHANCED SAFETY

One of the biggest challenges in fire-prone areas is finding fencing that is both visually appealing and compliant with evolving safety regulations. Nature’s Composites’ fencing provides the warm, natural look of wood while offering a safer alternative. Unlike traditional wood fencing, which typically falls into the least fire-resistant Class C category with a flame spread index between 150 and 200, the proprietary wheat-based composite formula has been tested under ASTM E8423B and achieved a flame spread index of 75, placing it in Class B. This significantly decreases flame spread while maintaining the rich tones and textures property owners desire.

Additionally, the composite fencing is low maintenance and resistant to moisture, insects, and warping—issues that commonly plague wood fencing.

With no need for seasonal painting, staining, or sealing, it is an ideal long-term investment for homeowners, HOAs, and municipalities looking to balance safety with style. Nature's Composites offers a range of products, including individual pickets, ready-to-install fence panels, and ranch rail systems in both semi-privacy and full-privacy designs. Regardless of the product, all are crafted from the same wheat-based formula, ensuring consistent safety and durability.

CASE STUDY: FIRE-SAFE FENCING IN ACTION In response to updated fire codes, a homeowner in Eagle County, Colorado, sought a fencing option that would enhance safety without compromising curb appeal. After consulting with a community association and the Roaring Fork Valley Wildfire Collaborative, Nature’s Composites’ Composite Modern Semi-Privacy Perimeter Fence and Composite Modern Semi-Privacy Perimeter Gate in Rosewood were selected. Metal accents were incorporated between the fence posts and the house to provide an extra layer of protection.

The choice was driven by the need for a product that met safety standards while preserving the beauty of the property. With its Class B flame spread rating, the composite fencing provided a safer alternative to wood, demonstrating how property owners can make smart choices that align with fire mitigation efforts.

Find out more about Nature's Composites and explore a variety of product collections at naturescomposites.com.

Composite Decking Market, 32% of Growth to Originate from North America The global composite decking market size is estimated to grow to $3.99 billion from 2025 - 2029, according to a new research report from Technavio.

The market is experiencing significant growth, driven by the revival of the construction industry and the increasing adoption of prefabricated construction solutions. These trends are fueled by the benefits offered by composite decking, such as durability, low maintenance, and resistance to weather conditions. The market is expected to continue expanding due to the increasing demand for sustainable and eco-friendly building materials.

Composite decking is a popular choice for homeowners and contractors due to its durability and low maintenance properties. This building material is made from a combination of natural wood fibers and plastic resins, creating varieties such as capped composite decking with a protective shell. While

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MARCH 2025 | FENCE NEWS USA

initial costs may be higher than natural wood, composite decking offers benefits like resistance to fading, staining, scratching, and high load-bearing capacity. Resin types used in composite decking include polyethylene and polypropylene, with a shift in trend towards the latter due to its superior performance. Composite decking railing is also available, offering a cohesive look for outdoor spaces. Other advantages include low thermal expansion, resistance to slip, and color stability. Raw material costs and segmentation, including form (solid or hollow), have influenced product offerings from multiple companies. The building and construction industry has seen a rise in demand for composite decking due to its benefits, while the requirement for natural wood is lessening due to harvesting and regulatory concerns.

Access the full report at technavio.com.

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with

Tom Barenberg PRESIDENT, TREX SRF

Tom Barenberg, president of Trex-SRF, began installing fences to earn extra money while going to school.

Today he puts his decades of experience to work leading Trex-SRF, the national distributor for TREX fencing.

Fence News visited with him about his career and insight into the industry.

WHAT PATH LED YOU TO YOUR SUCCESSFUL CAREER IN THE FENCE INDUSTRY? I am a Colorado native and started installing and repairing fences at a young age on my grandfather's farm. In high school, I worked at a lumberyard as a yard man. I would load the fence products our customers purchased and then those customers began asking me to install their fence material – this became my first fence installation business.

When I established Split Rail Fence Co., we started by installing split rail fences and then expanded to other fence products including cedar privacy fence, chain-link fence, ornamental iron fence, Trex and automatic gate operators.

Over 40 years, I grew Split Rail Fence Co. into the largest installer of Trex fencing in the country. When I sold the business in 2016, we had approximately 150 employees and were the largest fence company in the Rocky Mountain region.

From my experience with Trex fencing products, it was an easy transition to Trex SRF, and I serve as president of this company. We are the national distributor for TREX fencing. I'm also a past president of the Colorado Fence Association and previously served on the board for the Metro Denver Homebuilders Association.

WHAT ARE SOME OF THE STRENGTHS OF TREX-SRF? Trex fencing is hands down the top-of-the-line product for privacy fence. We have an exceptionally experienced sales staff, office staff and yard staff, which is why we are recognized as one of the best fence product distributors in the country.

HOW HAS YOUR BUSINESS INCREASED OVER THE YEARS UNDER YOUR LEADERSHIP? Trex SRF continues to grow in leaps and bounds and Trex fence products continue to gain popularity with the fence contractors who take them on. Trex fence products are expected to grow significantly in the upcoming years with Trex Corporation investing hundreds of thousands of dollars in new manufacturing facilities. The company currently has over $1 billion in sales with all products combined.

WHAT DO YOU ENJOY MOST ABOUT WORKING IN THIS INDUSTRY AND IN YOUR CURRENT ROLE? I enjoy the relationships with the other companies and individuals within the industry. We are known as a hard-working group and share a common work ethic.

DID YOU HAVE A BUSINESS MENTOR THAT HELPED INSPIRE YOU EARLIER IN YOUR CAREER? I've had numerous mentors over the years. The fence business can be a very rewarding and profitable career. I encourage young people to seek out the advice of their more experienced peers. We are here to help.

WHAT CAREER GOALS HAVE YOU ACHIEVED THAT YOU ARE PROUD OF? Trex SRF has achieved numerous goals, including providing material for 42 miles (221,760 feet) of Trex Fencing for the largest HOA in the country.

Trex fencing products are consistently chosen as the go-to product for HOA, residential, commercial and government projects.

WHAT IS A BUSINESS CHALLENGE YOU HAVE FACED AND HOW DID YOU OVERCOME IT? The most recent challenge, as with all suppliers, was product availability during the time of COVID due to the manufacturing restraints. Trex now has a new manufacturing facility being built to meet the growing demand for our products.

WAS THERE SOMETHING SURPRISING ABOUT THIS INDUSTRY, OR PERHAPS YOUR CAREER, THAT YOU DIDN’T EXPECT? I was not planning on being in the fence business, but I started installing fences in high school and during the summer while in college and one thing led to another. Like many in our field, I learned that once you get in, you never leave!

My plan was to enter the commercial real estate world. I am currently involved in residential land development, construction of industrial warehouses and various other aspects of real estate, so I’ve been able to follow that dream as well, thanks to my work in the fence industry.

HOW DO YOU STAY MOTIVATED? My experienced staff keeps me motivated. We are a tight-knit group, and we all work hard together while supporting each other.

WHAT ADVICE WOULD YOU GIVE SOMEONE JUST ENTERING THIS INDUSTRY? Spend time with those who are experienced in the industry so they can show you the ropes. Fencing is a great industry with a lot of opportunities for anyone willing to work hard and learn.

WHAT DO YOU DO FOR FUN, TO RELAX? I like to mountain climb, hike, ride ATVs, hunt and fish, and I try to spend as much time outdoors as possible.

Learn more at trexfencingsrf.com.

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VINYL ORNAMENTAL CHAIN LINK WOOD RAILING SPECIALTY TOOLS SPECIALIZING IN: WHOLESALE PRICING JOB-LOT DELIVERY Give us a call to find out how we can help make your business run smooth and profits run high.

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EASTERN FENCE ©2025 • All Rights Reserved.

DSI Partners with Monsma Marketing to Service the Colorado Marketplace

Digger Specialties Inc. (DSI), North America's leading manufacturer of aluminum railing, has announced the expansion of its distribution network into the Colorado market through a strategic partnership with Monsma Marketing Corporation. Headquartered in Grand Rapids, Michigan, Monsma has been a trusted provider of building products across the Midwest since 1930. Following their 2024 acquisition of Majestic Hearth Distributors in Denver, Colorado, Monsma has extended its reach to serve the growing Colorado marketplace.

A distributor of Westbury Aluminum Railing and Columns since 2014, Monsma will initially focus on distributing Westbury products along Colorado's Front Range, from Cheyenne, Wyoming, to Colorado Springs, before expanding statewide. Inventory was established on January 20, 2025, and DSI's Westbury demonstration and training trailer will be deployed throughout Colorado for a full month to support contractors, builders, and distributors.

"We are extremely excited to grow our Building Materials distribution footprint to the State of Colorado,” says Brian Stephens, Monsma marketing executive vice president of sales. “We are expanding our decade-long relationship with Digger Specialties which will include the States of Michigan, Indiana, Ohio and now Colorado. Digger Specialties continues to grow, transform and add exciting new product offerings while maintaining impeccable quality. We could not be prouder to represent the stellar brand of Digger Specialties throughout an increasing geography. This is a new chapter of our evolving story. Our new Denver facility will allow us to service Colorado for building materials and several western states for our hearth products division."

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MARCH 2025 | FENCE NEWS USA

The Westbury aluminum railing product line is the most extensive in the industry. Westbury VertiCable and Bella Cavo cable railing are available in vertical and horizontal cable designs to meet the growing demand for cable railing. Veranda glass railing provides a sleek contemporary look that enables unobstructed views of outdoor living spaces. Tuscany, Riviera, Sorrento, and Montego railing styles feature distinctive profiles for classic to contemporary elegance. For homeowners who prefer screened in outdoor spaces, ScreenRail screen rooms present another functional alternative.

Designed for individuals with mobility concerns, Westbury Aluminum ADA Handrail components are a perfect solution for pairing with new or existing railing systems. In addition to railing products, DSI also produces Westbury Aluminum Columns. Westbury products are backed by DSI's lifetime limited warranty.

"DSI is thrilled to expand Westbury Aluminum Railing into the Colorado market through our valued partnership with Monsma,” says Larry G. Boyts, DSI vice president of sales and marketing. “Their reputation for distributing premium building products with exceptional customer service aligns perfectly with DSI's mission to deliver innovative, high-quality outdoor living solutions. This partnership marks an exciting chapter in our ongoing commitment to providing top-tier products to new markets."

Learn more at diggerspecialties.com.

Fence News USA would like to honor fence industry members who are no longer with us by publishing their obituaries. Many of these individuals help shape the fence industry.

It is especially meaningful when we can publish aspects about their career in the fencing industry: where they worked, what they did, how they improved our industry, the organizations they were part of, etc. This information is much appreciated, to help tell their story.

Pay Tribute to Those Who Have Passed

Send obituary information to: editor@fencenews.com. Photos are also welcome.

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Fence Empire Announces New Aluminum Factory in Cambodia Fence Empire, a global leader in premium fencing solutions, has announced the official opening of its new aluminum manufacturing facility in Cambodia.

Operational since 2024, the state-of-the-art factory is a strategic step in expanding the company’s global presence and meeting increasing market demand for high-quality aluminum fencing products.

According to Jason Lau, CEO of Fence Empire, the new factory features advanced manufacturing capabilities designed to enhance efficiency, lower production costs, and ensure sustainable operations.

Key equipment includes: - 2 sets of 30t tilting natural gas regenerative melting furnaces - 2 sets of box-type in-line degassing machines - 2 sets of box-type ceramic filters - 1 set of horizontal hydraulic hot-top casting machine - 8 extrusion production lines, ranging from 1,000t to 2,000t capacity - 5 polishing production lines - 2 anodizing production lines - 1 powder coating production line The Cambodian factory has an annual production capacity of 200,000 tons. Lau says the new factory not only diversifies Fence Empire’s manufacturing footprint but also mitigates potential trade risks, such as tariffs, while ensuring cost-effective production. “This strategic investment reinforces Fence Empire’s ability to provide high-quality products to our international customer base without disruptions.”

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MARCH 2025 | FENCE NEWS USA

Fence Empire LLC, one of the leading manufacturers in the fence industry, specializes in metal fence and railing products. The family-owned company is a supplier of a range of residential and commercial fencing products to North America, including cedar fencing, rail and posts, as well as ornamental and metal fencing. Fence Empire operates under eight distinct sub-brands, each catering to specific market needs: JapCedar: Exquisite Japanese cedar fencing solutions.

Prorail: Precision-engineered railings for enhanced safety.

FeDek: Innovative and durable decking solutions.

AmeriTimber: Timeless and sturdy timber fencing options.

AmeriCraft: Handcrafted fencing for a touch of artistry.

AmeriGuard: Security-focused fencing solutions.

AmeriRail: Modern railings designed for aesthetics and safety.

FeShield: Protective fencing with a focus on durability.

This multi-brand approach allows Fence Empire to address a wide range of customer preferences and industry requirements.

Learn more at fenceempire.com.

FENCENEWS.COM | MARCH 2025

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Ladder Safety Findings Released The American Ladder Institute (ALI), the only approved developer of safety standards for the U.S. ladder industry, has released findings from its 2024 Ladder Safety Training and Citations Survey. Results reveal preferred methods of ladder safety education as well as types of ladder-related accidents and injuries, frequency and types of ladder citations, and how rates compare to surveys from 2016, 2018, and 2020.

Survey participants were asked what type of ladder-related accidents or incidents have occurred at their organization over the last two years.

The most common cause of these incidents was the ladder being set up incorrectly, followed by using the wrong ladder for the job (too long, too short, wrong material, wrong application).

From 2020 to 2024, there was a 21% decrease in ladder-related accidents that resulted in serious injury or loss of life.

The survey found that nearly all organizations use a form of ladder safety training. The year-over-year comparison shows an increase in the number of organizations paying for safety training (35%, up from 28% in 2020). Similar to 2016, 2018, and 2020, in 2024 more than 75% of the organizations mandate training and have done so for many years.

Organizations don’t need to pay for ladder safety training. ALI provides robust, absolutely free-of-charge ladder safety training at its dedicated training website, laddersafetytraining.org.

The site makes safety training easy all year long, with an organized curriculum, training videos, and resource libraries, all completely free.

Training courses are designed to seamlessly complement and integrate with an organization’s existing training program, or managers can choose to use the entire program.

After signing up, trainers and training managers develop a custom dashboard, called a Trainer’s Toolbox, in which they select training and testing, assign them to trainees, and monitor trainee performance and progress on the assignments. The Toolbox is designed for ultimate flexibility and ease of use. Topics covered include single and extension, articulated, mobile, and stepladders. Training is available in English or Spanish. Anyone who wishes to enhance their awareness of ladder safety can sign up, take training, and be tested.

ALI believes that continuous safety training is the best way to empower workers to make the right decisions when using ladders. To raise further awareness about ladder safety, ALI has designated every March as National Ladder Safety Month. More information can be found at laddersafetymonth.com.

Envision Outdoor Living Products Promotes Adam Caplinger to Director of Sales

Adam Caplinger

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Envision Outdoor Living Products, manufacturer of Envision composite decking and Fairway deck railings, has appointed Adam Caplinger to director of sales.

Caplinger previously served as the company’s Southeast division manager.

“Under his leadership, Adam and his team have consistently grown the Southeast division and secured new business for both decking and railing products— success that we’re confident he will continue to cultivate on a national level,” said Shara Gamble, president of Envision Outdoor Living Products. “Adam brings a unique blend of business acumen and technical proficiency that makes this strategic appointment geared to drive sales

MARCH 2025 | FENCE NEWS USA

revenue and foster innovation within our team.”

As director of sales, Caplinger will be responsible for developing sales plans geared toward growth and customer satisfaction while maintaining an unwavering commitment to Envision’s core values: honesty and integrity, compliance, safety, quality, execution, and profitability.

Prior to joining Envision in 2023, Caplinger spent eight years with FastenMaster in various roles managing and leading sales in the Southeast region. He has a bachelor’s degree from the University of Virginia.

Learn more at envisionoutdoorliving.com.

Snavely Welcomes New General Manager to Lead Dallas Operations

David Yessian Snavely Forest Products (Snavely), a wholly owned subsidiary of MacArthur Co., announced the hiring of David Yessian as General Manager of its Dallas location.

Yessian brings a total of 35 years of experience in the building materials industry to this role, most recently serving as Vice President of Supply Chain at USLBM. He also spent 20 years at Foxworth-Galbraith Lumber Company in various purchasing positions.

As an industry expert, Yessian will highlight Snavely's dedication to broadening customer reach, improving product selection, and boosting brand visibility across the Dallas market. Snavely is committed to "Building Business for its Partners," which encompasses all stakeholders. Its mission in the Texas market is to launch and cultivate product portfolio and offer a range of value-added services to better serve its customer base.

President of Snavely, Clark Spitzer, says, "I am certain that David will utilize his extensive industry knowledge and supplier relations expertise to elevate our Dallas operations. This will position us for greater success and allow us to provide even more value to clients and partners."

Snavely Forest Products has been a leading distributor of specialty building products in North America for over a century. Based in Pittsburgh, Pennsylvania, the company is renowned for its superior material quality, outstanding service, and deep market knowledge, serving a wide range of customers with diverse needs. Its product offerings include engineered wood, composite decking, and innovative siding and trim solutions, all designed to meet the demands of the building materials industry.

As a 100% employee-owned company, Snavely Forest Products values long-standing relationships with both customers and suppliers, building a foundation of trust and mutual success. For additional information, please visit snavelyforestproducts.com.

FENCENEWS.COM | MARCH 2025

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toe Western work boots, GB00702 (brown/brick, MSRP: $185) lightweight and flexible fit meets hefty work demands, and the Polyurethane) insole keeps feet comfortable and supported th boots meet ASTM F2892 electrical hazard classification.

New Carbo-Tec Work Boot Collection from Georgia Boots Delivers Breathable Performance for Warmer Weather If you’re looking forward to warmer weather and peak work season this spring, Georgia Boot’s updated Carbo-Tec FLX collection will get the job done. Key features include: • A new Breeze Mesh lining offers a super breathable, lightweight and flexible fit ideal for indoor or outdoor job sites.

• Proprietary InsulKul™ technology to keep hard-working feet comfortable in all temperatures.

InsulKul offers cooling to prevent feet from becoming overheated or chilled, depending on the surface and climate of the job site.

• Groundbreaking AMP (Advanced Memory Polyurethane) insole keeps feet comfortable and supported throughout the day.

• Carbo-Tec rubber outsole with a Shovel Shank XL offers triple the support of a traditional fiberglass shank.

• Carbo-Tex FLX boots meet ASTM F2892 electrical hazard classification.

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A range of styles are available, including two new options: 11-inch,pull-on square-toe Western work boots in brown/brick or brown/tan.

Learn more at georgiaboot.com.

CHARLOTT

NORTH CAROLINA

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FENCENEWS.COM | MARCH 2025

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PrimeSource Brands Acquires Keylink PrimeSource Brands, a North American provider of specialty branded building products backed by Clearlake Capital Group, L.P. has acquired Keylink, a leading provider of aluminum railing systems.

Based in New Holland, Pennsylvania, Keylink provides aluminum railing and other outdoor aluminum products for residential and commercial installations.

The addition of Keylink further bolsters PrimeSource Brands' existing outdoor living product portfolio by adding over 3,000 SKUs. "We have known and worked with the Keylink team for years, and we look forward to building on our existing relationship," says Tom Koos, CEO of PrimeSource Brands. "This strategic acquisition is expected to further enhance PrimeSource Brands' outdoor living product portfolio, which is an attractive

and growing segment of our business."

“Keylink is another exciting opportunity as Clearlake, working alongside the PrimeSource Brands team, continues to identify different avenues of growth,” saus José E. Feliciano, co-founder and managing partner, and Colin Leonard, partner, of Clearlake. “As with PrimeSource Brands’ other recent acquisitions, we will utilize our O.P.S. playbook to optimize the addition of Keylink as we continue to scale our specialized branded building products platform.”

Keylink is a leading American provider of aluminum railing systems for residential and commercial installations.

For more information, visit keylinkonline.com.

WE PUT TIME ON YOUR SIDE

Your time matters to us. And so do our commitments: Quotes delivered within 24 hours. Drawing within 48 hours and product in stock and shipped within 72 hours.

Want more time on your site? Work with us. wallaceperimetersecurity.com Phone: 866.300.1110 info@wallaceperimetersecurity.com 48

MARCH 2025 | FENCE NEWS USA

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OHC Launches Lumber Coating Service Overseas Hardwoods Co. (OHC) has added a new state-of-the-art coating facility at its Stockton, Alabama, complex to improve the looks and performance of siding, soffits and decking.

OHC can now “ProCoat” a variety of lumber products in a factory setting, meticulously applying just the right amount of finish with no overspray. Products are sanded, coated, wiped and cured on both sides of the board in a controlled environment. This guarantees consistency, eliminates wasted time on the job site, while waiting for the product to dry before applying additional coats, and eliminates unwanted mess.

OHC has been solving customers’ problems since the 1960s with manufactured cutto-length kits for trailer manufacturers and then in the 1990s with an engineered finger joint product—both innovative solutions that are still saving customers time and labor cost. OHC’s manufacturing capabilities have evolved over the years to include predrilling, custom profiles, CNC customization, precision-end-trimming, and much more.

ProCoating is just another way OHC can partner with customers to: • Eliminate wasted project time, labor costs, and mess.

• Enhance the natural beauty of wood.

• Ensure consistent quality in every board.

• Extend the lifespan of finished wood projects.

Durability, sustainability, endurance and aesthetics are all important considerations for architects, interior designers, contractors, and ultimately the end-user when choosing the appropriate wood to use for various projects. This is especially true for decking and siding, which is exposed to the environment year-round. From extreme sun exposure, rain, snow and changing temperatures, exterior finished projects can really take a beating.

OHC constantly receives questions like, “Why did my deck gray so fast?” “I like pine, but how can I make it look richer?” “Do you have a coating that will last longer than a few months?”

As OHC has listened to these frustrations over the years, their team has been working behind the scenes researching and testing the best finishing products for its customers.

Cutek, PPG and Van Technologies are just a few of the coating manufacturers OHC partners with in order to offer consistent quality, extended lifespan, and enhanced natural beauty in every board it supplies. Cutek’s solvent-based coating is perfect for outdoor applications with its deep penetrating oil that provides long-term protection against water damage. PPG’s range of Proluxe semi-transparent and matte stains offer UV protection for products like exterior siding and soffits. Van Technologies has a great selection for durable multi-coat finishes for decks and more.

From a simple base coat to offer protection of the lumber during the construction process to the addition of color tones to offer a complete finished product ready to install with no finishing labor on the job site, OHC will work with customers to determine the best finishing product for their project. In addition to numerous stock colors, OHC has the capability to customize colors, allowing OEM’s, architects, and designers to have a signature color they can put their name on.

Learn more at ohc.net.

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Bosch Power Tools Unveils New "The More You Bosch, The More You Feel Like a Bosch" Brand Campaign, Alongside 15+ New Tools and Accessories Bosch Power Tools is launching more than 15 new products in the first quarter of 2025, the majority within its 18V category. Additionally, Bosch Power Tools will launch over 30 cordless tools, batteries, and chargers for the third year in a row, continuing to underscore the brand's commitment to cordless and expanding its assortment across various trades.

"We are committed to investing in our North American market to ensure workers have the tools they need to be successful," says Robert Hesse, regional president of Bosch Power Tools in North America.

Along with these new products, the brand is introducing elements of its new, multi-year creative campaign, which boasts the tagline, "The more you Bosch, the more you feel like a Bosch." The campaign incorporates larger-thanlife characters to demonstrate the feeling that happens when a worker picks up a Bosch tool.

The tool transforms and empowers the worker, helping them to feel invincible enough to

conquer the job at hand.

"To break new brand ground and breathe new life into our iconic Bosch identity, we have partnered with the Bosch Home Appliance division to show America how they can "Feel Like a Bosch" in every aspect of their life," says Allison Fishman, vice president of marketing at Bosch Power Tools. "Leveraging powerful characters perfectly sums up how Bosch Power Tools makes workers feel on the job site. They know that the moment our tool is in their hand, they feel the power of what they can do and are confident that nothing will get in their way."

Unveiling more than 15 new cordless products to kick off 2025, Bosch Power Tools will debut a wide range of new tools including: • Saws • Mixer • Router • Joiner • Lasers

In addition to these product launches, the brand will also increase its network of AMPShare-Powered by Bosch partners, adding MESTO and Leister tools to its compatibility lineup. With a new total of 33 global partners, the AMPShare platform will now expand its trade capability to power the work of both painters and welders. AMPShare-Powered by Bosch remains dedicated to simplifying workflows by enabling professionals to power multiple tools across brands with a single battery system.

The addition of MESTO and Leister reinforces the platform's mission to drive efficiency and innovation across diverse industries.

For more information on the new Bosch Power Tools products, visit bosch.us.

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Nova USA Wood joins Rainscreen Association of North America (RAINA)

Nova USA Wood Products, a leading supplier of high-quality wood products and innovative exterior solutions, has joined and partnered with the Rainscreen Association in North America (RAINA). This collaboration underscores Nova USA Wood’s commitment to advancing sustainable building practices, providing superior rainscreen solutions, and supporting the industry’s evolution toward high-performance building envelopes.

RAINA is the leading trade association dedicated to promoting best practices, education, and technical expertise in the rainscreen industry.

As a member, Nova USA Wood will contribute its decades of expertise in manufacturing premium exterior wood products, including its acclaimed ExoClad Rainscreen QuickClip System, designed for durability, aesthetics, and simplified installation.

“We are excited to join RAINA and align with their mission to elevate rainscreen standards across North America,” says Micah Sutfin, M.S. wood technology expert at Nova USA Wood. “This partnership reflects our dedication to providing innovative, sustainable solutions that empower architects, builders, and designers to create better-performing structures.”

Being an active member of RAINA, Nova USA Wood aims to drive awareness and adoption of rainscreen systems as an essential component of modern building design, offering superior moisture management, energy efficiency, and longevity.

For more information about Nova USA Wood’s rainscreen solutions, visit novausawood.com. Learn more about RAINA at rainscreenassociation.org.

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Deckorators® Unveiled Innovative Outdoor Products at NAHB IBS Deckorators®, a premier brand of UFP Industries, Inc., showcased its latest offerings at the NAHB International Builders’ Show®, (IBS) in Las Vegas, Nevada, last month. The featured new product additions further expand the brand’s commitment to innovation, sustainability, and stylish solutions for both contractors and homeowners.

Visitors had the unique opportunity to don a lab coat and experience a hands-on demonstration of Deckorators’ proprietary Surestone® technology, which powers the brand's premium products, including Voyage Decking, Vault Decking, Picture Frame Deck Board, Summit Decking, and Fascia.

Surestone® decking, made from crushed limestone, offers remarkable heat resistance, an industry-leading strength-to-weight ratio, superior slip resistance, and minimal thermal expansion or contraction. With a warranty that covers installation in both ground and water, Surestone materials are designed to endure the elements, ensuring long-lasting durability and peace of mind. Additionally, Surestone’s natural wood-grain textures and rich color palette allow for easy customization, making it an ideal choice for personalized outdoor living spaces.

“The International Builders’ Show provides an invaluable platform to connect with the global leaders in manufacturing and homebuilding,” says Michelle Hendricks, category marketing manager at Deckorators. “As we continue to strengthen our brand presence among homeowners and contractors, we are refining our image and shaping our strategy with a forward-looking approach to both the business and consumer markets.”

Through innovation and proprietary technology, Deckorators’ empowers homeowners to imagine outside. With ease-of-installation in mind and industry-leading warranties, homeowners can have peace of mind that their outdoor space will survive the test of time. In addition to decking products, Deckorators first made a name for themselves in the industry as a pioneering purveyor of railing and accessories.

NEW FOR 2025, THE FOLLOWING PRODUCT INNOVATIONS WERE DISPLAYED BY DECKORATORS AT IBS: DECKORATORS SUMMIT DECKING: Deckorators Summit Decking is the newest line of decking featuring mineralbased Surestone technology. Designed to deliver a practical blend of performance and value, Summit decking will be offered in three new on-trend colors.

Summit Decking is warranted for water and ground contact installation and features a low-gloss surface finish and flat grain variegation.

DECKORATORS ALUMINUM FENCE KITS AND PREASSEMBLED PANELS: Deckorators Aluminum Fence Kits and Pre-Assembled Panels offer two Aluminum Fence options, one kit that requires assembly and the other a pre-assembled panel. Both are made from durable powder-coated aluminum in a black finish and come in three sizes: 48" Standard Bottom, 54" Flush Bottom, and 60" Standard Bottom. Designed for easy installation, these fence kits add style and security to any home.

STEALTHLOCK UNIVERSAL DECK CLIPS: StealthLock Universal Deck Clips are designed for use with grooved Surestone, composite, PVC, and hardwood boards.

Featuring innovation by CAMO, these pre-assembled, one-pass fasteners allow for easy and seamless installation and are backed by a limited lifetime warranty.

DECKORATORS GLASS RAIL POST KITS: Coming mid2025, Deckorators Glass Rail Post Kits will feature a post-to-post glass design with line, end, and corner post configurations. Available in Textured Black, the kit is adaptable to 6- and 13-mm glass.

DECKORATORS CONTINUOUS TOP RAIL: Deckorators Continuous Top Rail, also coming mid-2025, is compatible with contemporary cable railing and glass railing.

Learn more at deckorators.com.

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MARCH 2025 | FENCE NEWS USA

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14/08/18 9:13 PM

Leadership and Self-Deception: How We Sabotage Our Own Effectiveness

by Michael Reed executive director, American Fence Association

On a recent visit to an AFA chapter meeting, a manager from a very successful fence contractor pulled me aside to discuss her leadership riddle.

“I’ve done everything I can to get my employees at my main branch to be more engaged, but they just don’t seem to care. I pay them well, I set clear expectations, I’ve even implemented Monday morning meetings, and yet they’re not giving their best effort. What more can I do?”

At first glance, this seemed like a leadership challenge—one of motivation, culture, or even hiring the right people. But as we talked, something deeper emerged. She spoke about how her employees were ungrateful, how they didn’t appreciate her hard work, how they were the problem. This was a clue. The real issue wasn’t just with her employees. The real issue was selfdeception—she was “in the box.”

WHAT DOES IT MEAN TO BE “IN THE BOX”?

Self-deception in leadership happens when we see others as obstacles or problems to fix rather than as people with their own needs and perspectives.

In Leadership and Self-Deception, the Arbinger Institute describes this concept as being “in the box”—a mindset where we justify our actions, blame others, and fail to see how we contribute to the very problems we complain about.

As we continued our conversation, I asked, “What if your employees aren’t the real issue? What if your frustration is partly coming from the way you see them?” This was a turning point. She started realizing she was not assuming positive intent or practicing blameless problem solving. She saw her employees as obstacles to overcome rather than individuals to inspire.

HOW SELF-DECEPTION HURTS LEADERSHIP When leaders are in the box, they create a cycle of disengagement. If a manager views employees as lazy, they will treat them with suspicion or frustration. Employees sense this, and their motivation drops. The manager

Coming Up in April!

Don’t miss being a part of our special section as we go beyond the fence to focus on elements of outdoor living, including decking, pergolas, railing, gazebos, landscape fence elements and more.

The outdoor living market continues to expand and we’ll be highlighting the latest materials, design trends and installation techniques shaping the industry. Send in your editorial submission and place your ads to make sure you’re a part of it!

For ad placement, email katie@fencenews.com.

For editorial submissions, email editor@fencenews.com.

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MARCH 2025 | FENCE NEWS USA

then takes this as proof that they were right all along, further justifying their negative view. This self-fulfilling cycle reinforces ineffective leadership.

The hardest part of self-deception is recognizing it in ourselves. We naturally assume the problem is “out there” rather than within us. The way we see others shapes how they respond to us. When we believe employees are a burden, we act accordingly, and they, in turn, react in ways that confirm our expectations.

GETTING OUT OF THE BOX So how do leaders escape this self-deception? It starts with a shift in perspective: • See people as people – Recognize that employees have their own challenges, motivations, and frustrations. Instead of seeing them as “the problem,” consider how you might be contributing to the situation.

• Take responsibility for your impact – Instead of asking, “Why won’t they work harder?” ask, “What am I doing that might be disengaging them?”

• Build genuine connections – People respond to leaders who respect and value them. Approach employees with curiosity and a willingness to listen rather than judgment.

THE LEADERSHIP BREAKTHROUGH By the end of our discussion, the manager’s perspective had shifted. “Maybe I’ve been too focused on fixing them instead of understanding them,” she admitted. That’s the power of recognizing self-deception—it opens the door to real leadership growth.

Leadership isn’t just about strategy and alignment; it’s about how we see people. When we step out of the box, we stop sabotaging our own effectiveness and start creating teams that are truly engaged and motivated.

Michael Reed has been involved with the American Fence Association for eight years, the last two serving as the executive director.

Michael loves AFA’s history and culture and believes in the power of associations to solve problems big and small. He’s focused on building an AFA that develops leaders, increases professionalism, and plays a leadership role in our industry's growth and success. His passion is leadership, and he’s currently finishing his doctoral dissertation on trust and leadership development.

American Fence Association 3751 Main St, Suite 600 #343 The Colony, TX 75056 512-431-5360 michael@americanfenceassociation.com

NATIONAL METAL INDUSTRIES

From Acorn caps to Zip latches!

We have all the fence products you need!

2 Neil Court, Oceanside, N.Y. 11572 (516) 594-0364

Sales@nmifence.com

NMIFence.com

National Metal Industries

FENCENEWS.COM | MARCH 2025

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by Mark Levin, CAE, CSP executive vice president, Chain Link Fence Manufacturers Institute 2022 Inductee, American Fence Association Hall of Fame

A couple of months ago in this column, I said, “We are entering a period when there is going to be a lot of talk about change in many of these (fence industry-related) areas, but it takes a while for that talk to turn into policies, and even longer for those policies to be implemented.”

Boy, was I wrong!

The new administration has made it clear that the days of listening to (or reading) the news about what’s going on in Washington and the rest of the world, and thinking “Heck, that doesn’t apply to me,” are gone. There is little or no time to analyze what is going on and determine its impact, because the next big change is already coming at us.

The incredible speed of the changes being introduced, and the HUGE (his word, not mine) short- and long-term impact of those changes, hasn’t been seen in the United States for nearly a century, if ever. News outlets aren’t reporting important policy changes on a monthly, weekly, or even daily basis. They are reporting on them hourly!

What’s happening with the new/second Trump administration reminds me of a slogan we used for several years when I worked as the membership and chapter relations director for one of the largest construction associations in the United States: “Get Into Politics or Get Out of Business.”

That slogan could certainly apply to everyone in the fencing industry right now. The impact of what is happening in Washington will be felt

Can You Handle the Chaos?

throughout the economy not only in the U.S., but also throughout North America and, indeed, the rest of the world.

This doesn’t mean we should panic; it just means we need to be aware. We need to be tracking legislation and policy changes and considering what these changes mean to the fence industry and our individual businesses. Our industry relies heavily on partnerships among the manufacturers, the suppliers, the contractors, and the other stakeholders (service providers, architects and specifiers, etc.). What impacts one of those tends to, eventually, impact all of them.

Uncertainty is not good for business if you are depending on a just-in-time supply chain, withinbudget materials, and an ongoing need for trained and capable workers. But uncertainty is what is predominant in Washington right now. It leaves us: • W ondering if the prices of construction materials (especially wood) are going to spike because of potential tariff wars • Considering whether to institute a hiring freeze until things become clearer regarding immigration restrictions • Rethinking our assumptions about a big investment in the renewable fuels market when the government is backtracking on goals • Trying to determine the reliability of forecasts related to general economic situations, the construction industry, and the fencing industry

• Reassuring our current workforce that this, too, shall pass, and our industry will continue to grow and prosper no matter what happens Yes, there is a sense of chaos in Washington right now, but no one is sure of what the outcome is going to be. Until things are clearer, stay informed.

Stay engaged.

There may be some level of strain on everyone’s nerves, but we’ll get through if we work together, so stay positive! And remember, you need to “get into politics or get out of business.”

As executive vice president of Chain Link Fence Manufacturers Institute for 38+ years, Mark Levin is also an author and avid promoter of the fence industry. He believes in the successful leadership qualities he promotes, including listening, delegating, consensus building, communications and effective decision-making.

Chain Link Fence Manufacturers Institute 10015 Old Columbia Road, Suite B215 Columbia, Maryland 21046 301-596-2583 info@chainlinkinfo.org www.chainlinkinfo.org

New Castle Steel and BlueLinx Forge Partnership to Enhance Product Distribution Across the Southeast and Colorado Rockies New Castle Steel has announced a strategic partnership with BlueLinx, a leading national distributor known for its extensive portfolio of over 10,000 specialty and commodity-building products. This collaboration will significantly enhance New Castle Steel’s product distribution capabilities in Georgia, South Carolina, North Carolina, Tennessee, and Colorado.

BlueLinx will utilize its knowledgeable sales team to ensure efficient distribution of New Castle Steel products throughout the Southeast and the Colorado Rockies as part of this partnership.

“We believe that partnering with BlueLinx will greatly improve our reach and service to contractors and customers in these regions,” says Jason Alloway, founder and president of New Castle Steel. “BlueLinx expertise and established

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presence will be invaluable as we work to provide better access to our Class A fire-rated products, which are critical for safe and compliant building in Wildland Urban Interface (WUI) areas like Colorado and North Georgia.”

New Castle Steel is dedicated to manufacturing the finest Americanmade light gauge galvanized steel framing solutions for decks. With a strong emphasis on quality, durability, and reliability, The company is based in Marietta, Georgia, and has distribution nationwide.

BlueLinx customers can begin purchasing New Castle Steel products through their local BlueLinx representative or inquire at bluelinxco.com/contact-us/.

Learn more at newcastlesteel.com.

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FENCENEWS.COM | MARCH 2025

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CELEBRATING 40 YEARS PANIC EXIT HARDWARE

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MARCH 2025 | FENCE NEWS USA

THE U

CANTILEVER ROLLERS

76 FENCE Expands Franchise Network in Tennessee 76 FENCE, a leading provider of residential and commercial fencing solutions, announced its latest franchise growth with the addition of regional developers Deana and Josh Persons in Tennessee. The couple plans to launch their first two territories in early 2025 and has an ambitious goal to expand 76 FENCE locations statewide.

The Tennessee expansion builds on the momentum of recent growth in North Carolina, where regional developer Drew Myers is leading franchise efforts. This marks a significant milestone in the brand’s mission to deliver premium fencing services and support aspiring entrepreneurs in growing their own businesses.

“We are excited to bring 76 FENCE to Tennessee and introduce its exceptional service and business model to our communities,” says Josh Persons, regional developer of 76 FENCE. “With the brand’s strong foundation and proven success, we’re confident in its potential to meet the fencing needs of both residential and commercial customers across the state.”

The Persons bring significant leadership and business expertise to their roles, making them well-suited to lead 76 FENCE’s growth in Tennessee.

“Our role as regional developers is not only to establish our territories but also to help others succeed within this proven system", says Deana Persons, regional developer of 76 FENCE. “Tennessee offers incredible potential, and we’re eager to grow 76 FENCE into a household name here.”

As regional developers, the Persons will oversee franchise recruitment, training, and support throughout the state, creating opportunities for aspiring business owners. Their efforts will tap into the growing demand for fencing services, fueled by Tennessee’s expanding residential and commercial sectors.

“Deana and Josh are a perfect fit for the 76 FENCE franchise,” say Ed Samane, CEO of 76 FENCE. “Their entrepreneurial spirit and commitment to excellence align with our mission to deliver top-quality fencing solutions and help franchisees succeed. Their leadership will be key in driving growth across Tennessee.”

The 76 FENCE franchise model offers a range of benefits, including comprehensive training, operational support, and marketing resources. The company’s streamlined installation process and focus on customer service have established it as a trusted name in the fencing industry.

“We’ve seen tremendous success in North Carolina, and we’re confident that the same opportunities exist in Tennessee,” says Samane. “With the Persons at the helm, we look forward to seeing our brand flourish in this new market.”

The Persons plan to open their first two territories in February 2025, covering the South Nashville region, while a newly added franchise owner will establish two additional territories in the North Nashville region. Together, these openings mark the start of a robust expansion strategy to grow 76 FENCE’s presence throughout Tennessee and meet the rising demand for premium fencing solutions.

For more information about franchise opportunities with 76 FENCE, visit 76fence.com/franchise.

FENCENEWS.COM | MARCH 2025

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Small Steps to BIG Rewards: A Roadmap to Success?

Over the years I have been asked more times than I can recall, “What is the key factor to my company’s success?” In the pursuit of excellence, there are no short cuts, no magic bullet – it takes hard work.

I have had many successful clients who make a great living and have quality of life for themselves and all their employees, mainly because they do the small things right. They have found that secret sauce, and life is good for them.

The first step in mixing the secret sauce is to define what you want to achieve. Next, be consistent in what you do and pay close attention to detail. Researchers found that 40% of the actions taken each day are a result of habits, not of conscious decisions.

Establishing good work habits and success-oriented systems and procedures is key. Average leaders make good decisions occasionally, great leaders make consistently good decisions. Your secret sauce is eliminating bad habits and forming good ones.

Every great leader and every great employee within the company achieves success, not in one good day’s work, but because of many consistently good, small choices and decisions made over time that have become good habits. That is the number one key to success: building good habits and making them standardized company policy.

Unfortunately, the opposite is true for bad habits. Being late has the immediate gratification of allowing you to sleep in a few more minutes.

Having coffee and a donut in the yard every morning before getting out to work can be fun for the crew, but bad for the bottom line. Being on time and out in the field early will not show instant rewards, but continued tardiness will translate into damaging productivity and profitability of the company in the long run. Do you see what I mean? All little steps, all very important.

Let me give you a few examples. Say you have an employee that is consistently late for work. A late or disorganized start to your day adds up quickly and if unchecked, can result in a significant loss in daily productivity that costs the company big time.

Get it done now, don’t procrastinate, delegate authority and accomplish more, praise in public, criticize in private are all examples of good,

by Tom Luby, owner of Profit Builders International

productive habits you could work on to improve operations in your fence company today.

Have you said, “Thanks for a great job,” to those who deserve it lately?

Can you think of any other behavioral improvements to turn into good habits? Remember, small steps lead to huge improvements.

Good habits are difficult to maintain because the payoff is always in the future. It takes time for the many good decisions to bring good results.

That’s where the consistency comes in. Day after day, make those good choices for your future happiness.

If it sounds daunting, don’t let it be so. Please reach out to me at tluby@profitbuilder.org or call me at 941-981-3677 and I will try to answer your questions.

WORKING hard and putting in long hours running a fencing operation is one thing most of you are quite familiar with. However, making a substantial profit and sustaining a quality life style with security and peace of mind is something far to few fencing companies enjoy. Profit Builders International and their Business Partners in the fencing industry would like to help you get there and beyond.

Contained in this revolutionary new “Roadmap to Success” Program from PBI are all of the other things that fencers need to know; the “business stuff” necessary to successfully run your fencing company.

Things like how to; • Refine management skills • Develop functional organization • Optimize your profit and expense controls • Increase production and operational efficiencies • Enhance sales and marketing skills with increased volume and profit margins • And finally, how to create a “Strategic Business Plan” for you and your company’s future These are things that are critical to successfully run your fencing company, achieving financial security, and ultimately, securing your future and peace of mind.

Tom Luby has helped hundreds of contractors within the fence industry achieve success with maximum profitability and efficiency. With over 25 years of experience consulting in the fence industry, he developed the “Roadmap for Success”, a program that can help contractors succeed. The program is available on CD, along with the sales and marketing guide “The Close” by contacting him below: Profit Builders International 3421 10th Lane West, Palmetto, Florida 34221 www.profitbuilder.org | tluby@profitbuilder.org Phone: 941-981-3677 cell: 941-807-7666 Fax 9412-981-3677 64

MARCH 2025 | FENCE NEWS USA

Don’t let limitations fence you in.

CHANGING THE CONVERSATION One fencing brand with decades of industry experience and unlimited possibilities.

CatalystFence.com

Changing The Way The World Fences Widest Selection | Unmatched Availability | Manufactured in America FENCENEWS.COM | MARCH 2025

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Start-Up Stories blake tho

Those on the outside may think owning and growing a business is glamorous. They see the current building, the staff, the equipment and the profits. What they don’t see are the startups. The small beginnings, the ever-present worry, the dreams and the everyday decisions that can either make it or break it.

Fence News honors those who put their hat in the self-employment ring and built their business one small step at a time.

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Blake Thomas, owner of Vinyl Fence Warehouse, never imagined that fences would shape his entire future. But looking back, it all makes perfect sense.

“My dad, Rodger Thomas, created the company Iron Tough Fence. He worked out of our garage, handcrafting specialty railings, fences, and gates with access control,” Blake says. “At the time, it was just about putting food on the table. But little did we know, this small, garage-based business would spark something much bigger.”

Never content with the status quo, Rodger continued to build his small business, always striving for more. In the late 1990s he booked a flight to San Antonio, Texas, to attend FenceTech.

“He went in search of better tools, equipment, and techniques,” Blake says. “However, he found even more. FenceTech is where dad first discovered vinyl fencing. At the time, most fence companies were sticking to traditional wood and metal, but my dad immediately saw the potential in vinyl. This wasn’t just another fencing material; this was the future.”

Rodger invested in high-end CNC routing equipment, purchased land right off the highway, built a fabrication shop, and became a dealer for Heritage Vinyl Products.

Every step of the way, Blake and his brother Brady were learning how to weld, install, sell, educate, and build relationships.

“We grew up working in the business, and before we knew it, we had our PHDs (Post Hole Diggers),” says Blake. “Between the three of us, we now have over 50 years of combined experience in installation, fabrication, and construction. We’re not just business owners, we’re industry experts.”

That small business Rodger started in his garage is now Vinyl Fence Warehouse—a 22,000 sq. ft. fabrication and shipping facility stocked with fencing products from around the world and distributed nationwide.

m as

vinyl fence wareho use

“We’ve grown to have the largest customer base of any small fence company in the U.S. thanks to our history of local installations, our network of top-tier installers, and our nationwide shipping program,” Blake says.

While Vinyl Fence Warehouse has had much success, there have been plenty of tough times as well.

When COVID hit, everything we knew about business turned upside down. It forced us to adapt, innovate, and scale from within,” Blake says. “While other companies struggled with supply chain issues and labor shortages, we streamlined operations, optimized our e-commerce strategy, and doubled down on efficiency without needing to expand to new locations to gain more customers.”

These efforts allowed the company to come out of those hard years stronger and better than ever. In 2022 Vinyl Fence Warehouse launched its very own premium residential fencing brand Goliath Fence Systems designed for high-end customers and top-tier contractors. The company’s digital presence also expanded with an E-commerce platform and the Behind the Fence Podcast, where listeners learn what it’s really like to run a nationwide, family-owned fencing business.

“If I had to summarize what I’ve learned in this journey, it would be that success takes time, relationships build businesses, and you must embrace change,” Blake says. “The fencing industry isn’t just about materials, labor, and installations. It’s about creating something that lasts. That’s exactly what we’ve done, and this is just the beginning.”

Learn more about Vinyl Fence Warehouse at vinylfencewarehouse.com or email blake@vinylfencewarehouse.com.

SKIDRIL, the originator of the gas powered post driver, introduces the G2XD high power at a great price!

G2XD

THE BEAST

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4” POST DRIVER BIGGER FASTER

MEANER TUFFER

• On-Off simplicity • Simple 4-cycle OHV engine or powerful 2-cycle • Easy service replacement motors, for low cost repairs • 2 engine makes available • Few moving parts • Drive T-Post, round post up to 4” • Available Multi-Collet option • Air cushion dampening for virtually no recoil • High fuel efficiency 1qt/hr • Modular design Dimensions: 29 x 11. 5 x 13” (configuration may alter dimensions)

Clutch: Centrifugal

Tank Size: 1.0 Qt.

Starter: Recoil

Impact Energy: 45 Ft-LBs

Weight: 42 lbs (depends on the configuration) Fuel: Regular gasoline

Hp: 1.8 (2-stroke) 1.4 (4-stroke) @ 6000 RPM

Max Speed: 6000 RPM

Impact Rate: 1100-1800 BPM

Engine: 2 Cycle or 4 Cycle OHV

Displacement: 50.0 cc (2 stroke) • 33.5 cc (4 stroke)

Carburation: Diaphragm

Air Filter: Semi-Wet

AMERICAN ASSEMBLY, SERVICE AND SUPPORT!

SKIDRIL P.O. Box 8041 • Greensboro, NC 27419 Tel: 800-843-3745 • Fax: 336-674-6690

Copyright 2020 SKIDRIL Inc. All rights reserved. Specifications subject to change without notice. SKIDRIL & “Ski-dude” are trademarks of SKIDRIL Industries, LLC.

FENCENEWS.COM | MARCH 2025

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OZARK FENCE & SUPPLY Ozark Fence & Supply, based in Springfield, Missouri, has offered retail fencing and installation for six decades. Owner Joe Everest says the business was founded by his grandfather, John Everest and John’s brotherin-law, Everett Williams in 1955. “Everett owned a steel foundry and could make many of the parts used in building fences, so it was a great partnership.”

Several years into the business, John bought out Everett and ran the company with his wife, Elizabeth. In the mid-nineties, Joe’s parents, Jim and Donna Everest, bought the company after moving back to the Ozarks from North Carolina. Joe purchased the company in 2016, but Jim continues to play an active role in the business. “He heads up the commercial arm of the installation company and lends his expertise to contractors coming in to purchase materials,” Joe says. “My sister, Sarah Orlandi, is also active in the business.

She started out in Residential Sales and quickly moved over to the operations of the installation arm. She currently works with my father to help him transition into semiretirement, which, as most fence contractors understand, means he’s looking forward to only working 40 hours a week and spending his newfound free time with his grandkids.”

Joe's fencing career began as a child picking up trash around the company.

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“Likely to keep me out from underfoot in my parents’ office,” he says. “I later went on to cut and fabricate gates, before we started welding gates, and picking up materials for retail customers and our crews’ projects. In the summers during high school, I moved into the field, first on set crews and then on finish crews. In college, I moved into sales and operations, which I continued with until I purchased the company.”

Joe sees himself as a link in the chain of John Everest’s legacy. “My grandfather worked two additional jobs for the first decade of Ozark Fence’s existence to ensure we have what we have today,” Joe says. “Legacy is everything, and continuing that legacy is truly an honor that we are incredibly grateful for. It speaks to resiliency and prioritizing of what really matters, which is the people who make up Ozark Fence.”

Joe says his family operates the company like a family. “The bottom line is important to our company, but it isn’t the top priority. While it is important to generate profit, it shouldn’t come at the expense of those around us.

Sometimes we prioritize what’s good for our people and our community over what’s good for the company.”

Joe adds that thinking generationally often helps keep things in perspective. He asks himself two key questions. “First, would

my grandfather be proud of the work we're doing and how we’re accomplishing our goals.

Second, will my children and their children be proud of the legacy they’ve been charged with continuing?”

Owning a company that has been in the family for generations gives Joe Everest a unique perspective on the fencing industry and how it has evolved over the decades.

“The industry has found collaboration and networking that no other generation has seen or experienced. In my father’s day, everything was held close to the vest; everyone hung tightly to what they considered their ‘secrets’ thinking that those ‘secrets’ were their competitive advantage. What we’re finding now is that most everyone had a version of these ‘secrets’, and that by not collaborating, we’re often re-inventing the wheel many times over, rather than improving on the idea.

In terms of collaboration and networking, I believe we’ve seen an incredible improvement just in the last decade. I truly believe we’re in the best days of the fencing industry. I can’t wait to see what our children’s generation comes up with!"

For more of Joe Everest’s thoughts on the fencing industry, check out his YouTube channel, The Fence Expert Show, found at youtube.com/joeeverest.

Oldcastle® APG Announces Launch of Catalyst™ Fence Solutions New Flagship Brand Aims to Change the Way the World Fences Oldcastle® APG, a CRH company, has announced the launch of Catalyst™ Fence Solutions, its flagship fence brand and the largest provider of highperformance vinyl, molded, aluminum, steel and mixed material fencing products in North America. With the industry’s best and broadest offering, Catalyst enables personalized fencing solutions that set the whole yard in motion.

Catalyst combines over 25 years of manufacturing experience and product development from industry-leading brands Barrette Outdoor Living, National Vinyl Products, Alumi-Guard, ActiveYards, Aluminum Fence Supply, Bufftech and SimTek to create a cohesive experience for outdoor living professionals and their customers, offering a diverse range of residential and commercial fence products designed to match any style and need. Catalyst products are built better from the beginning with exclusive and patented technologies, enabling them to withstand the elements and maintain their durability. Every Catalyst fence purchase is supported by dedicated customer care, superior service and several warranty levels, including a transferable limited lifetime warranty.

"The launch of Catalyst represents a strategic milestone for Oldcastle APG," says Ken O’Neill, president, FRD Division, Oldcastle APG. "By uniting our fence industry expertise and innovative technologies under one powerful brand, we're not just selling fence products – we're re-imagining how people think about outdoor living spaces. Catalyst embodies our commitment to delivering premium, performance-driven solutions that meet the evolving needs of professionals and homeowners alike."

Over the past year, Oldcastle APG has worked diligently to usher in the company’s next phase, with refreshed branding and product categorization centered around what it means to Live Well Outside. Catalyst will join industryleading brands like MoistureShield, Sakrete, RDI Railing and Belgard to offer premium outdoor living products and accessories, strengthening Oldcastle APG’s position as a provider of end-to-end solutions in outdoor living.

Visit catalystfence.com to learn more.

Noodle Link™ Fencing

Chain Link Fence with “Factory Inserted Slats”™

Noodle Link™ & Noodle Link Plus™

2”mesh - 75% Privacy (Approx.)

2” mesh - 98% Privacy (Approx.)

Patents Pending

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Get a FREE quote - 800.574.1076 FENCENEWS.COM | MARCH 2025

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Management Corner

IMPROVING COMMUNICATION SKILLS FOR STRONGER BUSINESS RELATIONSHIPS

Effective communication is the foundation of every successful business. It enables leaders to convey vision, align teams, and foster collaboration. Miscommunication leads to inefficiencies, while clear communication enhances decision-making and engagement.

There are key skills for successful business communication that can—and should – be a focus for ongoing development for anyone in a management position. These include: ACTIVE LISTENING. Being fully present in a conversation builds trust and prevents miscommunication. Understanding context, emotions, and motivation helps build stronger team dynamics.

CLARITY AND BREVITY. Time is valuable in business. Use simple, direct language and avoid unnecessary jargon. Clear, concise communication ensures messages are easily understood.

NONVERBAL COMMUNICATION. Body language, facial expressions, and tone impact how messages are received. Positive cues—like eye contact and open gestures—signal confidence and engagement, while negative cues can create barriers.

EMPATHY AND EMOTIONAL INTELLIGENCE. Connecting with employees, customers and stakeholders improves workplace relationships and morale.

Acknowledging different perspectives fosters a supportive culture.

CONSTRUCTIVE FEEDBACK. Focus on behavior rather than personal criticism. Provide specific, actionable suggestions. Be receptive to feedback with an open mind to encourage growth.

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Barriers like distractions, emotional reactions, and cultural differences hinder communication. These can be overcome by being aware they exist and addressing each as you encounter them: • Encourage active listening and open dialogue.

• Minimize distractions with focused meetings and structured channels.

• Maintain professionalism in high-pressure situations.

• Adapt communication styles to accommodate cultural or language differences.

Mastering effective communication is worth the effort for your business and your career. Doing so will enhance productivity and positive workplace engagement, and foster stronger professional relationships that will help you achieve success.

Wolf Home Products Launches Gallery Railing A modern solution for elevated outdoor living

Wolf Home Products, a PrimeSource Building Products brand and leader in premium outdoor living and building solutions, launched Gallery™ Railing, a versatile new product line designed to transform outdoor environments. Featuring a modern, slim-profile aluminum design and available in a contemporary horizontal cable look or the classic appeal of square balusters, Gallery Railing transforms balconies, decks, and patios into spaces that seamlessly blend style and safety.

Launched nationwide in January, through PrimeSource Building Products authorized dealers, Gallery Railing caters to dealers and contractors looking for reliable, easy-to-install solutions to satisfy their customers' evolving preferences.

"With Gallery Railing, we're empowering our dealer and contractor partners to deliver the modern outdoor living spaces their customers demand," says Mark Simmers, executive vice president of marketing, product, and market development at Wolf Home Products. "As trends shift toward contemporary, streamlined designs, this railing offers a durable, low-maintenance solution that enhances views and creates versatile outdoor environments."

The key features and benefits of Gallery Railing

include: • M ODERN DESIGN WITH UNOBSTRUCTED VIEWS: Horizontal cable infill made from 316 Marine-grade stainless steel offers clear sightlines, while black square balusters provide a timeless alternative, catering to a variety of aesthetic preferences.

• DURABLE CONSTRUCTION: Crafted from AAMA 2604 powder-coated, extruded aluminum, the system resists rust, corrosion, and weathering, ensuring years of beauty without the need for painting or staining.

• CUSTOMIZABLE HEIGHTS AND SIZES: Available in 36" and 42" heights with 6' and 8' sections for horizontal cables, offering flexibility for a wide range of applications.

• EASY INSTALLATION: Templates and tensionfit balusters simplify installation, and horizontal cables require no special tools, ensuring quick and straightforward setup.

stems from their slim profiles and contemporary look, perfectly reflected in Gallery Railing's streamlined design.

Wolf Home Products offers a suite of resources to support the launch of Gallery Railing, including installation guides, videos, and dealer tools available on its website. Dealers and contractors should contact their local PrimeSource or Wolf sales representative for more information about Gallery Railing. Gallery Railing is distributed exclusively through PrimeSource Building Products in select markets.

For more details on Gallery Railing and Wolf Home Products' full suite of outdoor living solutions, visit WolfHomeProducts.com or contact the media relations team at 312-565-0044, ext. 1136.

For more information, please visit primesourcebp.com or call (800) 676-7777.

• SAFETY AND COMPLIANCE: Engineered to meet IBC/IRC safety codes, providing peace of mind without compromising style.

The growing popularity of aluminum railings FENCENEWS.COM | MARCH 2025

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BUSINESS OPPORTUNITIES FENCE BUSINESS WANTED – LETS TALK! We are actively looking to acquire fence companies in Canada. If you’re considering selling, let's have a confidential conversation about competitive offers and seamless transition. Preferred locations: Ontario, BC, Alberta. Contact us at tayalholdings@gmail.com.

NOW HIRING Now hiring fence installers: hourly or qualified subcontractors.

Looking to add 3 - crews.

We are a 48 year old company that is still growing.

We specialize in residential and small commercial jobs.

West Coast Fence Corp., 6500 49th St N. Pinellas Park, FL 33781 727-647-0367 westcoastfence1@verizon.net

FENCE COMPANY RETIREMENT SALE After over 50 years in business, the owner of the Fence Company is retiring.

All inventory and equipment are available at a fraction of the cost.

Located in Pennsauken, NJ. Fittings Galvanized pipe sizes from 1 3/8" to 4” Various sizes of chain link fabric Residential gates and frames Portable dog kennels Numerous other items Towable hole digger & Little Beaver digger For further details, please email dan@fenceinc.com.

Email Katie at katie@fencenews.com for a price quote and to schedule a classified ad.

Send editorial submissions to editor@fencenews.com.

CLASSIFIED CATEGORIES • POSITIONS WANTED • EMPLOYMENT OPPORTUNITIES • EQUIPMENT (new or used) • BUSINESS OPPORTUNITIES (manufacturer’s reps, dealers, distributors, installers wanted, consultants, and other services)

SERVICE • QUALITY • AVAILABILITY Wood Fence

NEW! NEW!

VINYL • ALUMINUM • CHAIN-LINK WOOD • RAILING • ACCESSORIES Mickleton, NJ | 856-423-1107 | www.sciw.com 72

MARCH 2025 | FENCE NEWS USA

RIG-MOUNTED POST DRIVER HP1000SS ULTRA HEAVY DUTY HIGH POWER-TO-WEIGHT RATIO ONE MAIN MOVING PART LOW-FLOW REQUIREMENT • High-impact force • Uses less than 8 GPM • Patented accumulator reduces recoil, adds power • 6” driver tool standard • Near perfect center of gravity • Highest hitting force per pound of tool • Self lubrication prevents damage • Closed circuit hydraulics creates no exhaust • Drives wood and steel up to 6” diameter, guard rail and more • Drives stakes, rods and pins • Runs off of skid steer loaders and tractors • Can be slung or hard-mounted • 1 year parts and labor warranty Dimensions: 40 x 18 x 12 (main body without quick-mount plate) Weight: 496 LB w/quick-mount plate & tool

Pressure: 1650 PSI

SKIDRIL

Impact Energy: 350 Ft-lb Flow: 5.5 - 7 GPM

P.O. Box 8041 Greensboro, NC 27419 Tel: 800-843-3745 Fax: 336-674-6690

Copyright 2020 SKIDRIL Inc. All rights reserved. Specifications subject to change without notice. SKIDRIL & “Ski-dude” are trademarks of SKIDRIL Industries, LLC.

FENCENEWS.COM | MARCH 2025

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MISCELLANEOUS EVENTS MR. FENCE ACADEMY RETREAT March 13, 2025 Big Bear Cove Lodge Gatlinburg, Tennessee Mrfenceacademyretreat.com

CANADIAN FENCE ASSOCIATION GATE OPERATOR TRAINING April 9-11,2025 Oliver, BC, Canada Canadianfenceassociation.ca

INTERNATIONAL POOL/SPA/PATIO/EXPO DECK EXPO October 22-24, 2025 Las Vegas, Nevada Poolspapatio.com

ATLANTIC BUILDERS CONVENTION March 25-27, 2025 Atlantic City, New Jersey Abconvention.com

FENCELINE TO SUCCESS BUSINESS COURSE May 17-18, 2025 Fenceconsultinggroup.com

FENCELINE TO SUCCESS BUSINESS COURSE October 25-26, 2025 Fenceconsultinggroup.com

JCL LIVE RESIDENTIAL CONSTRUCTION SHOW March 27-29, 2025 Providence, Rhode Island Jlclive.com

THE FENCE SHOW October 1 – 3, 2025 Southpoint Casino & Resort Las Vegas, Nevada Fenceshow.com

3RD ANNUAL FENCE BUSINESS CONFERENCE December 6-7, 2025 Fenceconsultinggroup.com

COMMON GROUND ALLIANCE 2025 CONFERENCE AND EXPO April 7 – 11, 2025 Orlando, Florida Commongroundalliance.com

FALL FENCE FORUM October 2-4, 2025 Worthington, Indiana Farmfencesolutions.com

AMERICAN FENCE ASSOCIATION (AFA) EVENTS AmericanFenceAssociation.com AFA UNIVERSITY Fence Installation School April 23 May 28 September 3 November 3

CAROLINAS CHAPTER TOP GOLF EVENT March 20, 2025 Greenville, South Carolina

Gate Automation Installation School April 23 May 28 September 3 November 3 Welding School September 2 Operations Manager School September 3 Fence Contractor Business School November 3

CAROLINAS CHAPTER RIVER FLOAT EVENT July 25, 2025 Galax, Virgina

GULF SOUTH CHAPTER EVENTS April 4 , 2025 Administrative Rule Class Instructed by Louisiana State Fire Marshall Sulphur Fire Station Sulphur, LA

NORTHERN OHIO CHAPTER MEETING AND CLAY SHOOT August 29, 2025 Hill’n Dale Club Medina, Ohio

April 5, 2025 AFA Testing for CGAD & CGAT Hercules Fence Lake Charles, LA

CAROLINAS CHAPTER BY THE SEA EVENT September 18 - 20, 2025 The Lumina Resort Wrightsville Beach, North Carolina

April 5, 2025 AFA Meeting/Dinner Event Game 2 Life Lake Charles, LA

AFA ROCKY MOUNTAIN CHAPTER EVENT September 25-26, 2025 CAROLINAS CHAPTER CLAY SHOOT EVENT November 6, 2025 Fuquay Varina, North Carolina

GEORGIA CHAPTER EVENT April 14, 2025 Lanier Islands Buford, Georgia CAROLINAS CHAPTER EVENT: PINS – WOMEN IN FENCE/VETERANS IN FENCE June 12, 2025 Charlotte, North Carolina

WOOD DEFENDER TRAINING CLASSES WoodDefender.com | Mansfield, Texas March 28

April 25

June 27

July 25

Aug 15

Sept 19

Oct 24

Nov 21

If you have a fencing industry event you’d like included in an upcoming issue, please email the information to: editor@fencenews.com.

74

MARCH 2025 | FENCE NEWS USA

Get out of the dark!

Enhance your outdoor living spaces with our low voltage lighting.

Low Voltage Lighting Cape May Halo Cape May Scalloped Cape May Post Cap Light Post Cap Light Downward

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4”, 5”

Low Voltage Landscape and Decorative Lighting Path Light

w/4” & 7” Shade Reflector

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Adjustable Angle Hardscape Light

Flush Deck Light w/trim ring

Bistro String Light Dome Side Light

Ornamental Side Light

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12 Volt 50 Watt DC

Smart Power Supply w/photo eye, timer, WiFi and bluetooth

Harnesses & Splitters Harnesses Available in:

2’, 5’, 7’, 9’ & 25’ 2 & 5 Way Splitters Lanscape Harness with Tee Connectors 4’, 8’ & 12’

Innovative Products and Solutions 1440 Lower Ferry Rd | Ewing Township, NJ 08618 | p:1.888.570.5252 | f: 1.609.989.1199 | orders@lmtproducts.com

www.lmtproducts.com

FENCENEWS.COM | MARCH 2025

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MARCH 2025 | FENCE NEWS USA