Diamond Magazine
Introducing our new Client Relationship Managers As a result of our continued success and recent merger with Energy Connection Services, our business continues to grow and we are pleased to introduce two new additions to the Control Energy Costs’ family. We are happy to welcome Client Relationship Managers, Nigel AddisonEvans and John Loizou, who will be further strengthening our client and partner development activity across the country. Nigel joins us from a supplier and consultancy background, helping both private and public sector clients to manage their energy and reduce their carbon footprint for nearly 20 years. He provides support and guidance to clients on carbon reduction strategies, compliance, renewables, fixed and flexible procurement for power, gas and water, as well as billing queries, siteworks and metering.
John has over 20 years’ experience in business development and account management, building long-term customer relationships and strategic partnerships. Over the years, he has built an impressive portfolio of key clients and national, blue chip organisations. With a wealth of expertise behind them, we are excited to have them onboard and look forward to the relationship they will continue to build with our clients.
The expansion of our team and merger with Energy Connection Services has also brought an unrivalled expansion to the services we are able to provide to our clients, covering every aspect, with the expertise to assist you at every step of the energy journey, from beginning to end. If you have any questions, please contact nigel.addison-evans@cec.uk.com or john.loizou@cec.uk.com
How video testimonials can boost your brand Are you looking for ways to increase your reach and get more customers? If so, have you considered the power of video content? By creating compelling videos combined with an effective strategy you can effectively engage with potential customers, drive leads and boost sales. With over 83% of video marketers saying that video helps them generate leads and with an audience that spends 19 hours, on average, a week watching videos online*, embracing video for business growth strategies makes
sense to help maximise your company presence online. From YouTube shorts to social media reels or taking advantage of livestreaming, these are all great ways to connect more effectively with potential customers. But where do you start with knowing what content to create? One tactic coming to the fore is video testimonials, which are known to engage extremely well and help to increase brand awareness. Video testimonials are powerful because they help build trust with prospects and customers alike. Viewers expect you to say great things about your own business, but when you see and hear another person’s positive experience, it feels more genuine than an advert or social post. Potential clients are clearly more likely to trust the opinions and experiences of their peers than to solely trust what a business says
about itself. Getting testimonials on your website, shared on social or embedded within email is key in helping attract more people to take interest in what your company has to offer. They are a great marketing tool as they can be edited and repurposed for multiple campaigns. They can also be used on third-party websites, or you can add to your Google My Business page, not only capturing the attention of your target audience, but improving your company’s reputation and visibility online whilst boosting brand awareness. If you need support in creating your video testimonials, chat with Smart Cow Marketing. www.smartcowmarketing.com/videotestimonials *Source: Hubspot
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