3 things every organisation can learn from charity communications

me&you works with many charities, helping them with their brand, communication and marketing challenges. Through this work, we have started to notice a few key things that every charity does to really help get their message heard and motivate their audience into action. And the good news is - these techniques are effective not only for charities, but for businesses and organisations of every shape and size. Firstly, you must be Relevant. Earlier this year, we worked with Bowel Cancer UK to raise awareness of the key symptoms during bowel cancer awareness month. Based around the headline #KnowTheHigh5, the campaign messaging was completely relevant to their target audience. From the campaign title, throughout the creative and communication, it was very clear what we were talking about and what we were asking the audience to do. As a result, Bowel Cancer UK exceeded their engagement targets during that month.

Secondly, your communications should be Emotive. Look Good Feel Better is a charity that runs workshops for people going through the very traumatic process of chemotherapy, showing them