Time to get more personal

Personalised marketing is a strategy used to create tailored content based on visitor data, including buying habits, needs, likes, dislikes and personal information. This data is then used to deliver content that is personal to that particular audience.

Essentially, it’s all about delivering the right message to the right audience.

In today's highly competitive landscape, companies can gain an advantage from applying personalisation to their marketing:

• Enhances customer engagement

• Improves customer loyalty

• Higher conversion rates

• Reduced unsubscribes

• Valuable data insights

Customers don’t just want personalisation, they demand it. 71% expect some form of personalised interaction and if this doesn’t happen, 76% are left feeling frustrated.

So, how do you personalise your www.birketts.co.uk marketing?

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Start with data

Collect as much information as possible on customer demographics, purchase history, website behaviour, and engagement metrics to develop detailed buyer personas, a topic we explored in a previous article. Note: Always prioritise data privacy and consent.

Segmentation

Segment your customer base based on common characteristics or behaviours, allowing you to create more targeted marketing campaigns.

Customised messaging

Tailor your content and marketing messages to each segment by creating personalised product recommendations, email subject lines, or website content.

Automation

Leverage marketing automation platforms to deliver personalised messages at the right time and through the most appropriate channels.

Key takeaway

Personalisation is about making meaningful connections with consumers – a one-size-fits-all strategy isn’t good enough. It is fundamental to driving sales, boosting engagement, improving customer loyalty and overall business success.

Read the full article at: scaramanga.agency/insights