Packaging
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Pasta La Vista Development of trademark and package for Pasta La
It was required to develop naming, the corporate style
one of the characters - an Italian chef in the process of
Vista macaroni products.
and brand communication, as well as the product
cooking. All the illustrations are performed in a bright
Italy is the homeland of pasta. It is the only place in
package. Original name - Pasta La Vista - reflects
original manner that communicates the temperament
the world where hundreds of exotic kinds of macaroni
emotional essence of Italian soul and cuisine while
and exclusiveness of the trademark.
products exist and provide an enormous range of
the word Pasta perfectly reveals the category that the
In addition to that, the product in the package can be
tastes and opportunities to cook a multitude of
product belongs to.
seen as the hair of one of the characters neatly tucked
delicious masterpieces.
Considering the key feature of the brand, which is
under the cook's cap which also serves as a package
Pasta La Vista covers a wide range of hand-made
hand-made manufacturing, we decided to introduce
element that provides access to the product. This
macaroni products manufactured in accordance with
four characters into the corporate style and package
implies receiving pasta directly from the 'hands' of the
traditional Italian recipes and using only ecologically
since the pasta is made by Mario, Francesco, Giovanni
Italian chef. It is a wonderful way to convert your kitchen
clean products of highest quality.
and Francesca. Therefore, every package depicts
into an Italian restaurant with all of the characters.
// Client_Pasta La Vista // Designer_ Andrew Gorkovenko // Country_Russia