gallery vol.20 by Chois Gallery

Spotlight /

Majorca's Delicacy Stickers A 'Who's Who' list of international luminaries from the art and design world are contributing to a highprofile European charitable initiative - amadip. esment foundation- aimed at creating opportunities for people with intellectual disabilities. Majorca-based publishing house Infolio have enlisted the talents of some of the world's most recognisable creatives, to create bespoke artwork for the distinctive hexagonal packaging of the quintessentially Majorcan sweet pastry delicacy known as an 'ensaimada'. Wellknown Spanish designers, Astrid Stavro and Pablo MartĂn, have launched the EnsaimadArt project to celebrate the 50th anniversary of the amadip. esment foundation. The project will raise funds for the nonprofit organisation, with all profits from the sale of the limited edition pastries contributing to programs to help improve the life quality of people with intellectual disabilities and their families.

// Client_Amadip Esment // Country_Spain // Link_Website, P213

1. We constructed the spiral out of a series of small solid circles

3. The eight-sided form reminded me immediately of the ubiquitous

so that its lively curves referenced possibility, opportunity and

red STOP sign. Changing red to green and STOP to GO like an

growth for each and everyone. We looked at a variety of colour

optimistic step in the right direction.

palettes to extend the visual metaphor further, going in the end

Designer: Michael Bierut(Pentagram)

with a series of radiating graduated tints to suggest the spectrum

Country: USA

or a glowing sun. Keen to avoid jargon or campaign rhetoric the text reads rather more like a piece of free association. People are invited to look inside the box and are encouraged to consider the multilayered readings of the design. Studio: LucienneRoberts+ Country: UK 2. The exclamation mark comes from the Latin 'io' meaning an exclamation of joy. The characters i, o and ! form a face of joy. io = joy = ensaimada. Studio: Hat Trick Design Designer: Jim Sutherland Country: UK

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Spotlight

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Alice (in Wonderland) The Washington Ballet's premiere of Alice (in Wonderland) was a new chapter for the prestigious organisation. With new costumes, choreography and musical scores, the world premiere proved to be a most curious performance. To properly celebrate the event Design Army designed and art directed an exclusive photo editorial for Washington Life magazine – and later painted the D.C. landscape red with posters, online ads, and bus stops all over Washington, DC.

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// Client_The Washington Ballet // Studio_Design Army // Creative Directors_Pum Lefebure, Jake Lefebure // Art Director_Pum Lefebure // Designer_ Mariela Hsu // Photographer_Dean Alexander // Country_USA

Never before has The WashiNgToN balleT combiNed such forces To creaTe a NeW balleT. from The revoluTioNary visioN of arTisTic direcTor septime webre, desigNer liz Vandal (cirque du soleil’s ovo ), aNd composer matthew pierce comes a specTacularly reimagiNed Take oN leWis carroll’s faNTasTical Tale. eNTer The World of alice’s misadveNTures, spleNdidly cosTumed aNd gloriously daNced… aN uNforgeTTable jourNey doWN The rabbiT hole.

Campaign

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Acid Lab for Paul Chambers K4 is a near legendary alternative music club in Ljubljana. In the past few years we were involved with a DJ/VJ collective called 'Smetnjak'( Trash Can or Dumpster) and we did stage and floor decoration for music events. On this occasion our featured guest was Paul Chambers and this was the decoration for that night. Materials: neon wall vinyl stickers, polystyrene, electric cables, light-boxes.

// Client_K4 Club // Studio_Kitsch Nitsch // Designers_David Kladnik; Jaka Neon // Country_Slovenia

Environment

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A-Moloko 'A-Moloko' do automated sales of farm-fresh milk via a chain of vending machines. The client was offered a new brand name and a new symbol which had an upturned letter 'A' in its basis - symbol 'Alef' which came to us from the first letter alphabet of the Semitic tribes who lived on the Sinai Peninsular in XVI century B.C. The stylised symbol resembling a cow's muzzle became the brand basis. The laconic visual style is built on the clear system of symbols demonstrating the journey of milk from the fields with ecological grass to the automatic machines and the consumer. The pattern of symbols allows the easy branding of automatic machines of various configurations, as well as implementing all of the company's communication materials.

// Client_Live Stream // Studio_Ermolaev Bureau // Creative Director/Designer_Ermolaev Vlad // Country_Russia

identity

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IMPAKT Festival 2012 IMPAKT is a contemporary audiovisual art and music

This edition highlights the end of the dominance of

festival that takes place in Utrecht. Since 1998 Lava

Western visual culture. The title 'No more Westerns'

has been responsible for the artwork of the festival.

refers to changes in the the media landscape caused

Every year one different designer in our studio will get

by the drastic shifts in the world economy. What are

the chance to design the appearance of the posters,

the consequences of the rise of countries like China,

flyers and newspapers in the theme of the year.

India and Brazil?

// Client_Impakt Festival // Agency_Lava // Designer_Daan Hornstra // Country_the Netherlands

identity

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Atlasland Creative Space The branding designed for Atlasland Creative space based in London, UK. The design works present a pure, simple design style.

// Client_Atlasland Creative space // Studio_Transwhite Studio // Designer_Qiongjie Yu // Photographer_Yujie Liu // Country_China

identity

Vue sur la mer

Vue sue la mer was a contemporary art exhibition in a brand new and empty building. The visual was inspired by the sunset ('Vue sur la mer' means 'Sea view'). Printed in offset with progressive colours. Almost all flyers were different. The signage information was reprinted on the flyer.

// Client_Head - Geneva University of Art and Design // Studio_AMI Graphic Design // Designers_Adeline Senn, Martin Maeder, IsmaĂŤl Abdallah

// Country_Switzerland

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identity

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Illustration /

Fant-Asia

Illustrations for the new fashion & home magazine 'Flair'. The ' Fant - Asia' series consists of six pieces, each highlighting a lucky animal in Asian culture.

// Client_Flair Magazine // Studio_Rocket & Wink // Creative Directors_Gerald Rocketson, Petronius Amund Wink

// Art Directors_Alexander Rรถtterink, Reg Wagner, Karin Lindeskov Andersen

// Country_Germany

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Thing You Should Know About Life The idea of the book is that the last word of each sentence will be the first word of the next sentence. Thus it is possible that a wild mixture of visual ideas comes together and the circle at the end closes.

// Illustrator_Felix Bauer // Country_Germany

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Nuts.com

Michael Bierut and his team at Pentagram created a new identity and packaging that would help establish Nuts.com as a distinctive brand. The redesign incorporates the brand's irreverent and chatty tone of voice into the packaging with friendly hand-drawn typography and illustrations. Bags and shipping boxes are covered in commentary such as, 'This way to your taste buds!' and 'Isn't it nut-astic?' The typeface was hand-drawn by Bierut and converted into a font by Jeremy Mickel, who provided a lot of alternate characters. The illustrator Christoph Niemann redrew the cartoon nuts to complement the typeface; the mascots appear on the bags of nuts, where they are reversed out to show the product inside. // Client_Nuts.com // Agency_Pentagram Design // Art Director_Michael Bierut // Designers_Michael Bierut, Katie Barcelona, Aron Fay // Illustrator_Christoph Niemann // Font Designer_Jeremy Mickel // Country_USA

Packaging

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Packaging

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Pasta La Vista Development of trademark and package for Pasta La

It was required to develop naming, the corporate style

one of the characters - an Italian chef in the process of

Vista macaroni products.

and brand communication, as well as the product

cooking. All the illustrations are performed in a bright

Italy is the homeland of pasta. It is the only place in

package. Original name - Pasta La Vista - reflects

original manner that communicates the temperament

the world where hundreds of exotic kinds of macaroni

emotional essence of Italian soul and cuisine while

and exclusiveness of the trademark.

products exist and provide an enormous range of

the word Pasta perfectly reveals the category that the

In addition to that, the product in the package can be

tastes and opportunities to cook a multitude of

product belongs to.

seen as the hair of one of the characters neatly tucked

delicious masterpieces.

Considering the key feature of the brand, which is

under the cook's cap which also serves as a package

Pasta La Vista covers a wide range of hand-made

hand-made manufacturing, we decided to introduce

element that provides access to the product. This

macaroni products manufactured in accordance with

four characters into the corporate style and package

implies receiving pasta directly from the 'hands' of the

traditional Italian recipes and using only ecologically

since the pasta is made by Mario, Francesco, Giovanni

Italian chef. It is a wonderful way to convert your kitchen

clean products of highest quality.

and Francesca. Therefore, every package depicts

into an Italian restaurant with all of the characters.

// Client_Pasta La Vista // Designer_ Andrew Gorkovenko // Country_Russia

Packaging

Fisherman' Rubber Boots Everybody is aware of boots' primary function protection from water. However, there are many advantages that are not obvious at first glance, and that consumers might not be aware of. 'Fisherman' boots are able to protect the wearer from a wide range of dangers: environmental debris, biological threats, natural, chemical and electrical hazards. We realised that the best way to communicate protective functions of the boots would be to use the example of underwater creatures. This topic is very relevant for fishermen, and creates an excellent opportunity to combine several types of risks in one visual. The package itself is designed as a mini-stand and works as an eye catcher. An illusion of boots immersed in water draws consumers' attention to the many protective properties of the 'Fisherman' boots.

// Client_'Boon' // Studio_'GOOD!' Agency // Creative Director/Copywriter_Igor Mitin // Art Directors_Berik Yergaliyev, Rustam Gareyev // Designers_Darina Baimukhanova, Farhat Omirbaev, Andrey Serduk

// Country_Australia

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Rhiz - Play Date

The 2011 theme for the annual 12 poster series for the Viennese music club 'rhiz' was 'playground'. The 12 installations used for the design titled 'play date' emotionalise the viewer and bring back childhood memories. Design is a code for the content and the target group. The rhiz program focuses on experimental electronic music, ect. The way to rethink things, to play with stereotypes, to destroy them and to recreate things in a new way, all with a great deal of black humor, serves as the main source of inspiration.

// Client_rhiz - bar modern, Vienna // Studio_3007 // Creative Director/Designer_Eva Dranaz // Photographers_ Jochen Fill, Eva Dranaz // Country_Austria

Poster

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Adormecida Adormecida (Asleep) is a puppet show involving two

to use that in the poster. With this idea in mind, we

characters who leave the city and go to discover a new

developed a handmade poster, where the letters are

world - a rural place. They find that they are trapped

made with around 350m of wool. I organised the

in various habits and vices. To symbolise that, the

letters to look like the branch of a tree - the 'tree of

characters are trapped by wool strings. I wanted to

life'.

// Client_Teatro e Marionetas de MandrĂĄgora / GuimarĂŁes European Capital of Culture 2012

// Designer_Sergio Alves // Country_Portugal

Poster

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24 Solar-terms Characters With this project, we went back to an age with no electricity or machines, when humans scheduled their lives to conform to the seasons, which were been partitioned into 24 solar terms according to ancient Chinese wisdom. Starting year, Voicer and I began to study certain solar cycles, which became an opportunity for creating the '24 solar-term Character' project. Each poster corresponds to a certain solar cycle. I finished the poster right before we moved into a new cycle. Chinese people worship the harmony between timing, location and human relationships, which means doing the right thing at the right moment, going along with nature. From early winter last year to late fall this year, I expressed my inner sentiment with my most familiar language, enabling myself to face and feel life with a more peaceful mind, in hope of not neglecting the ancient wisdom of life in this modern age.

// Client_Voicer(www.voicer.me) // Designer_More Tong // Country_China

Poster

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Bespoke Every year the BASF Coatings GmbH invites main clients from the automotive industries to a presentation of the current Colour Collection in form of a Colour Show. For the annual workshop and Colour Show 2012, all clients were invited to the Bespoke-Studio, where tailor-made colour coatings were discussed and presented in a very special and classy atmosphere. Based on this concept invitations and additional event accessories like name badges ect. were handmade and customised on high class paper, refined with copper coloured film plotts and accurately fitting envelopes.

// Client_BASF Coatings GmbH // Studio_Are We Designer // Creative Directors_Daniela Kempkes, Janina Braun, Sascha van den Bloock

// Designers_Daniela Kempkes, Ruth Biniwersi // Country_Germany

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In Good Hands Good things grow in good hands. Adris group is a

workers, stockholders share their personal views to

company owned by its employees and that is why

the past, future and influence of Adris group on their

it has grown in the past year, despite the crisis.

lives. Another specific feature of this annual report is

Adris group's annual report entitled In good hands

its digital version adjusted for the iPad, being one of a

reveals floral details when heated by the palms of

kind in Croatia. The annual report for the iPad makes its

the hands, metaphorically illustrating how hands

distribution easier, enables a higher level of interaction

can achieve anything. The same especially calibrated

and makes it possible to refresh information even after

thermo colour as on the covers was used for the

its publication. Just as the reader interacts with the

inside illustrations, and the concept of the annual

printed book with the heat of his palms (touch), the

report is also evoked by the short stories where

same principle was applied to the iPad version.

// Client_Adris group // Agency_Bruketa&Zinic OM // Creative Directors_Davor Bruketa, Nikola Zinic // Art Directors/Designers_Nebojsa Cvetkovic, Neven Crljenak

// Copywriter_Ivan Cadez // Illustrator_Vedran Klemens // Photographer_Domagoj Kunic // Copywriter/Production Manager_Vesna Durasin // DTP_Radovan Radicevic // Country_Croatia

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HKS Colourmatch 18 & 19 Colourmatch is a periodical published by HKS, the offset printing colour system, trying to publicise a small selection of the 3000 or so HKS colours. Each issue presents a different topic in a specific typographic style. Most of the fonts are produced by smaller type foundries and are shown to their full advantage when printed in spot colours. Since launching Colourmatch, HKS no longer uses any product advertising printed in conventional process colours. Its Colourmatch periodical is a collectable, inspiring medium. Every issue is painstakingly printed in five spot colours and can be subscribed to free of charge at www.hks-farben.de.

// Client_HKS Warenzeichenverband e. V. // Studio_CLMNZ / Clemens Hartmann // Creative Director_Clemens Hartmann // Country_Germany

_Colourmatch 18

Publication

_Colourmatch 19

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Gustav Mahler Lied Collector's Edition The two genres, represented here in seven DVDs

for the opulent, floral, and abstract collages, which

and a book, could hardly be more different from

run through the entire design and mirror essential

one another. The Gustav Mahler Festival 2011 in

qualities of musical composition: compression and

Vienna, Austria took on the task of bringing together

emotion, drama and reduction. The aesthetic of

visual artists and Mahler's Liedwerk to create a

'colourlessness' provides space for the imagery of

new form of artistic expression. The audio-visual

the artist and the music. A detailed backstage photo

results of this experiment, bringing music and image

gallery of the festival and a general attention to

together, are documented within. Mahler's great

production details support the entire experience.

source of inspiration - nature - was the springboard

// Client_Departure Vienna // Studio_3007 // Creative Director_Eva Dranaz // Designers_Eva Dranaz, Jochen Fill // Photographers_ Jochen Fill, Markus Rรถssle // Country_ Austria

Publication

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Website

Majorca's Delicacy Stickers A 'Who's Who' list of international luminaries from the art and design world are contributing to a high-profile European charitable initiative aimed at creating opportunities for people with intellectual disabilities. Majorca-based publishing house Infolio have enlisted the talents of some of the world’s most recognisable creatives, to create bespoke artwork for the distinctive hexagonal packaging of the quintessentially Majorcan sweet pastry delicacy known as an ‘ensaimada’. Wellknown Spanish designers, Astrid Stavro and Pablo Martín, have launched the EnsaimadArt project to celebrate the 50th anniversary of the amadip. esment foundation. The project will raise funds for the not-for-profit organisation, with all profits from the sale of the limited edition pastries contributing to programs to help improve the quality of life of people with intellectual disabilities and their families.

// Client_Amadip Esment // Country_Spain // Link_Spotlight, P004-007

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