Merchant Magazine - March 1980

the lumber, building materials and home improvement markets in 13 Western States-Srn ce lg22

John Cameron Swayze is a world orpert rtorture tests. But he had his doubts

this one.

In front of him was a typical floor system 2x12-indr joists, 16 ini:hes on center.

that was Louisiana-Pacffi c's est exterior oartideboardRedex. With Swape's help, we gave the product e_most severe punishment we could think We took Tunga, a 9,(X)0 pound dephant d walked him across the face of this As you can seefromthe photo, did everything he couldtodemolish e Redex, but as Swawe summed uo . "The amazing L-P Redex. Srongouqh to hold this four and a half ton

hylo Reder oo otrong?

Redwood particles have been mixed with ra long, extra strong ffbers of Douglas Thm with phenolic-resin, it is all b-onded

together under intense pressure and heat. Finally, the l<lng edges are tongue and growed and all four edges sealed to control moisfure absorDtion.

The result is -a board of excellent internal bond and rupfure resistance. On top of that Redex knoun how to take a nail. Or a staple. And there are noface or core voids to contend with. No drecking or delaminating.

Redex Gan savc you a ton of moncytoo.

Forget about underlayment or other s_ubflooring. Redex will handle everything. Which means you cut materials coit bvabout 30 per cent for every 2,0(X) squaie feet compared to other usual flooring corstmction, at the same time taking a big chunk out oflabor costs.

Speaking dsaving labor, Redex tongue and groove also does away with the need

for blocking. So installation time is reduced by 8 to 10 manhours per average home.

Andlooh who approvco:

The FHA, ICBO, BOCA and Southern Building Congress all say Redex mests or srceeds their standards. In fact. Redex has been tested bv the Underwriters Laboratorv and meets Cl-ass III Flame Spread rating. lllre more informadon?

Give us a call at (70715A3-680, or unite Louisiana-Paciffc, 1300 S.W. Fifth Avenue. Portland, Oregon 97 201.

The MODEL JOOOFL. to ?xpond your copobilitias

oncJ flexibility in tha grou,in9 m"tol door morket.

HERE'S WHY -

O The milling head was designed by Norfield specifically for this application, providing two speed ranges for metal or wood. j All machine controls are conveniently located on the milling head to maximize operator efficiencY.

O The open frame design allows for easy cleanup.

O The hand grips are designed for maximum control. The motor and plunge controls are located atop the hand grips for easy thumb control.

O The clamping mechanism is designed so that no adjustment is required for various length or width doors. All clamping functions can be controlled from any of three locations.

The M0DEL 3800FL . , for window lite boring, cylinder lock boring, dead bolt boring and edge preparation f or metal and wood doors.

Seruing the lumber, building materials and home improvement markets in 13 Western Sfafes - Since 1922

DISPLAYS

Publisher Emeritus

Editor-Publisher David Cutler

Associate Editor

Juanita Lovret

Contributing Editors

Dwight Curran

Gage McKinney

Al Kerper

Art Director Martha Emery

Staff Artist Terry Wilson

Circulrtion Manager

Linda Romanowski

The Merchant Magazine (USPS 796-560) is published monthly at 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. phone I7l41 549-8393, by The Merchant Magazine, Inc. Second-class postage rates paid at Newport Beach, Ca., and additional olfices. Advertising rates upon request. ADVERTISING OFFICES FROM NORTHf,RN CALIFORNIA & THE PACIFTC NORTHWEST: contact 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Phone Q14) 5498393.

FROM SOUTHERN CALIFORNIA: contact Carl Vann. 205 Oceano Dr., Los Angeles, Ca. 90049. Phone (213) 4723113 or (714) 549-8393.

FROM THE MIDWf,ST: coNtaCt Charles L. Lemperly, 1230 Brassie Ave., Flossmoor, Il. 60422. Phone $12) 799-2166.

SUBSCRIPTIONS

Change of Address-Send subscription orders and address changes to Circulation Dept., The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca.92660. Include address label lrom recent issue if possible, plus new address and zip code.

Subscription RatesU.S. and Canada: $6-one yeart $9-two years; $12-three years. Foreign: $12-one yeart $18-two years.Single copies $1.25. Back copies $2.50 when available.

THE MERCHANT MAGAZINE is an independently-oxtned publication./br the retail, tvholesale and distribtttion levels o/ the lumber, bLtilding materials and home improvement business in the I3 Western states: concentrdting on merchandising plus inditstry news a nd interpretation.

When you call, we deliver. Fast. And we deliver darn near everything. Lumber. Plywood. Timbers. Fencing. Masonite. Hardboard. Particleboard. Roofing. Hardware. No other distributor in Southern California comes close to handling as many products. That's why we are the Super Supplier. Slip into the nearest phone booth and call. We'll deliver full or mixed loads to

your yard or your customer's job site. Super? You said it. Louisiana-Pacific Corporation, Crown Distribution Center, 900 West Taft, Orange, California. Phone 71 4-998-6500 or 213-598-9675. L ra, Louisi

ilE$UPIN$UPPIIIN

In position and firing

I N PUTTING together this special issue on I redwood, we have been reminded again of the tremendous strength and popularity that redwood enjoys in the marketplace.

Yet it was not always so and it didn't happen by accident. It is very much the result of a marketing program conducted over decades that has resulted in widespread trade and consumer recognition that no other wood has all the positive properties of redwood. Industry companies individually, and collectively through the California Redwood Association, have had the wisdom to keep up the promotion even when some unwisely suggested that the job had been completed. Successful marketers point out that the day the advertising and promotion stops is the day the decline begins.

As the redwood industry enters the 1980s, it is undergoing marked changes. Since the inception of the Redwood National Park sup- ply has declined dramatically and prices have risen to new levels that have inevitably drawn

away former customers to competing species and systems. We are told that by the early years of this decade only l00lr of the total supply of redwood will be old growth. One of the outcomes will be the necessity for companies to develop new products, markets and customers for second growth, which is a very different product, in appearance, performance and other categories. It is going to call for fresh thinking from both manufacturers and sellers.

While some startling changes may occur, the industry is, nonetheless, well-positioned to compete because it has in place its marketing artillery, firing now and prepared to continue.

The realization that nothing sells itself, no matter how good it is, will serve the redwood industry well in the competitive times that will surely come. As old pros in developing and maintaining market demand for their products, they have the proven commitment and experience in what it takes to continue the job that must be done.

SeNing the lumber, building materials and home imprcvement maftets in 13 Western States-Since 1922

The Rcdwood Hous e oj Plenty.

Every year, the demand for Redwood grows a little faster than the supply. And, there's little that can be done immediately to increase the amount of available timber. Yet, there is a way to increase Redwood production by getting more usable lumber out of every Redwood log that goes through

the mill.

And that's justwhat we're doing at Ft. Bragg-l:.j.,:::::T

plementinga program to become the most advanced

operation anywhere.

Deck Displays Boost Garden Grade Redwood Sales

ED EDWOOD RETAILERS disI I playing color literature, fullscale redwood decks, or conducting how-to clinics last year reported redwood sales increased by as much as 50ol'.

Dealers across the country expect a continued upsurge ofinterest in redwood garden grades for decks and outdoor living this year as high gas prices and cooling costs encourage outdoor living and stayat-home vacations.

For dealers looking for ways to capitalize on this increased demand. the California Redwood Association offers its complete do-ityourself deck design package, the Redwood Design-a-Deck Plans Kit. Retailers have found the Design-aDeck Kits to be versatile and helpful sales aid for profitable redwood garden grade promotions.

Story at a Glance

Increasing sales of redwood garden grades can be increased with a redwood display deck built in your store or yard. promotion kits, literature and other sales aids are available from the redwood association.

The kits. which are available to retailers for 52 each. 20 to a carton. retail for 54 and conre in a handy countertop display. The Design-aDeck Kit includes comolete nrater-

0ECKS. trellises. fences and other outdoor amenities [topl are helping sell multi-unit and altached housing developments and keeping them occupied. In addition to offering l0w cost living area, redwood decks and amenities accommodate today's young consumers who emphasize casual, active, indoor-outdoor living. Redwood is being used in lbelowl more auditoriums, civic centers and other municipal facilities because it meets or exceeds many building code soecifications. such as a Class ll llamespread rating for 'l " lumber, while also providing redwood versatilily, design appeal and energy efliciency.

ials lists for pre-sized decks which help customers plan their ideal deck and aid counter personnel in materials estimating and ordering. For tips on how to effectively use

the Redwood Design-a-Deck Plans Kits as the focus of redwood garden grade promotions, the CRA has found the following basic approaches to be the most helpful:

The simplest approach is to display the Design-a-Deck Kits prominently and advertise them using

(Please turn to page 86)

Redwood and the computer age

Georgia-Pacific's 99-year old Fort Bragg, Ca. redwood operation entered the computer age recently with the installation of a new Maxi Mill computer control board at the headrig. It is the company's first computerized sawmill.

One of the most advanced systems available for sawing lumber, the Maxi Mill computer takes only seconds to scan a log for size, shape, and positioning for optimum Iumber yield. The conversion sives the Fort Braee mill the capa-city to surpass all previous records of proiiction and lumber recovery.

Modernization of the "quad" sawmill is part of the $9.3 million capital investment program by G-P in 1979 to improve operations at Fort Bragg. Computerization of the quad mill at a cost of $3.3 million increased production capacity substantially through better utilization of each log entering the mill, according to George A. Ritchie, v.p., western division, wood products manufacturing.

Story at a Glance

$3.3 million computerization of Georgia-Pacific's 99-year old redwood operation dramatically increases production capacity by better log utilization.

The Fort Bragg quad sawmill has two machines, each with four movable band saws. It began operation in 1976, replacing a fixed-width gang saw. More than 195,000 acres of redwood and Douglas fu provide a good supply of trees for the G-P operation.

Here's a brief explanation of how the Maxi Mill work. Before cutting, Iogs are debarked using hydraulically pressured scraper arms. They are then conveyed on rollers to the headrig. Here the Maxi Mill electronic scanners analyze each log, then run them through the quad saws for iutting.

From the headrig, the sawn boards are shifted onto the dispatch qystem. The lumber is then ready to be graded and sorted.

A new planing mill has also been assembled at Fort Bragg at a cost of $2.9 million. It occupies an adjacenr manufacturing site acquired by Georgia-Pacific last year. At the planing mill, edges and ends are trimmed from lumber, and face surfaces are smoothed.

The computerization of the quad mill and the installation of the new planing mill have aided G-P in developing a manufacturing complex ideally suited to management of the sustained vield forest.

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LOG'S PROGRESS through mill is outlined in these drawings; beginning with electronic scanners that size up log and determine how best to cut it for maximum utilization.

Redwood Performance Suits Gurrent Demand

By Keith Lanning Executive \/ice President and General Manager California Redwood Association

EI EDWOOD CONTINUES this fI year to be one of the most demanded and most often specified specialty woods for outdoor uses and luxury paneling and siding applications. It's natural performance suits a variety of current building needs and design trends and will enable redwood markets to continue to expand in 1980, despite the current economic slowdown.

More than 50 years of product education and promotion by the California Redwood Association and its member mills has successfully informed today's consumers and specifiers about redwood's outstanding performance. The education and promotion effort has given redwood a large pre-sold demand and a premium position in building materials markets.

With the importance of energy efficient construction, along with rising consumer demand for quality, increased interest in outdoor living, and growing remodeling

markets, demand for all redwood products is expected to remain strong.

Typically, redwood is specified for its weatherability, finish retention and familiar beauty. Future demand is expected to be more of a result of redwood's energy efficiency, low maintenance, excellent dimensional stability and longevity.

As fuel and easoline costs in-

Story at a Glance

crease, wood products should be less directly affected than other, more energy intensive materials. Redwood's superior insulation, low maintenance and lasting performance adds to its energy efficiency and figures highly in new commercial and residential building markets.

Though redwood prices continue to be affected by changing transportation costs. builders. architects and consumers are recognizing redwood as an investment in performance, sales appeal and beauty which adds to the total value of construction.

Municipal, commercial and residential building markets, in addition to becoming more energy conscious, are moving toward design trends which favor the use of natural materials. natural looks, and more wood uses. as much as l2-l5ol, more for commercial con-

(Please turn to page 94)

Product education and promotion continues to maintain pre-sold demand .. increased redwood use in commercial construction... new redwood products being developed.

Utah Wholesaler is a Strong Redwood Merchandiser

E OR lmperialWholesale Supply, r Salt Lake Citv. Ut.. it takes more than just quoting prices to be the largest redwood wholesaler in Utah. Sales training, product education, merchandising a large inventory and most importantly, a personal relationship with the customer add up to make Imperial one of the West's leading redwood merchandisers.

According to Ben Turner, owner and president of Imperial, it is the people who make the redwood business enjoyable. Turner started selling redwood with his father in 1937. Now, Imperial's three warehouses sit on eight acres of yard, housing some of the area's largest, most accessible inventory, including a complete supply of redwood garden grades and more than 700,000 board feet ofredwood clear grades.

Imperial now supplies about 170 retailers throughout Utah, Idaho, western and southern Wyoming and northern Nevada, handling about 4.5 million board feet of redwood annually.

It took years of promotion and training to develop a solid reputation with customers, according to Scott Steele, salesman. One year they even hosted dinners for their customers (one in Provo. one in Salt Lake City), so that Imperial could educate retailers about redwood's properties and uses, show them the product lines, and of course, develop that personal contact with dealers that has become Imperial's hallmark.

lmperial's efforts, along with Simpson Timber Company's co-op advertising program, has resulted in experienced, well-informed lumber dealers-an essential factor for successful redwood sales. Imperial continues to sponsor dealer education seminars on a regular basis with one planned for next year.

An example of lmperial's per-

sonal commitment to merchandising redwood is the success of the redwood deck and fence promotion conducted by Kellogg Lumber, a retail dealer and customer of Imperial.

Story at a Glance

Salt Lake wholesaler has long history of redwood promotion... recent effort with Wyoming retailer resufted ln 25olo increase in redwood sales... sale will be repeated again this year.

Last year, a well-advertised truckload sale at Kellogg Lumber, Rock Springs, Wy., resulted in more than 50.000 board feet of redwood sold in one day on a cash-andcarry basis.

Pat Kellogg, store manager, credits the promotion's success to more than good pricing. It was the combined teamwork of Wayne See, Imperial salesman, and Kellogg Lumber in sales training, extensive advertising and end-use promotion that made the sale successful, according to Kellogg.

"We couldn't have run the promotion with as successful results without Imperial's involvement," Kellogg said. "They gave us a good price we could pass on to the customer and they also helped train our personnel in the grades and uses of redwood so we could show the customer how to use the redwood once he sot it home."

According to See, training Kellogg's personnel required about four hours and included going over the California Redwood Association's Grades and Uses booklet and demonstrating the CRA's Redwood Design-a-Deck Plans Kits.

"After telling them about redwood and decks, we just worked it out from there on what Imperial might do to help Kellogg's promotion be a success," See said.

The promotion attracted homeowners and do-it-yourselfers from as far as 100 miles away, and resulted in increased redwood sales by about 25oh for Kellogg. In fact, it generated so much interest that Kellogg reported receiving orders in September for their next sale in June.

Glen Dellinger, Imperial salesnran, said as a result of the success of Kellogg's promotion, other retailers are ordering for their own spring and summer truckload sales and deck promotions.

If the demand for redwood garden grades is an indication, Imperial can look forward to a booming year as Al Mollerup, lmperial's leading salesman, reported selling more than 250,000 board feet of redwood garden grades during Utah's typically "slow" winter season

S110W CAPPEll mountains provide a picturesque backdrop for the lmperial Wholesale facility in Salt Lake, Ut. lll Central yard and rail spur, (21 office, main shipping and receiving warehouse, l3l and l4l yard areas show that the,snow is not confined to high spots. l5l Main warehouse and 16l warehouse for linished lumber are part of the complex.

A Decorator's Dream... so$roMA THII{ PANDT

Dconomical NewCover-up.

Sonoma Thin Panel was specially developed to give the home decorator, as well as commercial users, a quality, genuine wood product in three distinctive specres whose appearance can't be duplicated by typtcal 4'xB' pre-finished plywood Each board rs unique and reflects the character and value found only in beautiful, natural lumber. The new, practtcal 3/a" thickness keeps costs down and yet provides arr the strength and stability necessary for a long- lasting, professional installatron Boards are light- weight, easy to handle, cut and fit. Sonoma Thin Panel can be glued or nailed directly over existing walls or installed as framed decorator panels. lt is reversible for either a smooth, modern aooearance or rough textured to create a more rustic feel. This versatile paneling can be installed vertically, horizontally, diagonally or in various herringbone or square patterns. Finishing techniques are almost endless. Appllcations include walls, doors, ceilings, cabinets, soffits, planters, saunas and many other rmagrnaltve uses.

Clear. End-Jointed Westen Cedar

REDIIIOOD

This most beaLrtrfui, most durable of American softwoods is avarlab c in three desirable qrades. clear heart solid. clear solid and clear end-rointed

CDDAR

Western Cedar is recognized as one of the premium softwoods from the Pacif ic Northwest Noted for its attractive grain, excellent dimensional stability and rnsulating characteristics Available in clear solrd and clear end-jointed.

Clear. Solid Redwaod

Cleat End-Jainted Redwood

nd- J o i nted Western Ceda r

f long time favorite to create a casual, attractive bnvironment for. comfortable living. Available in

SPECIFICATI()NS

CALIFORNIA REDWOOD

Grades: Clear heart solid, clear solid, end-iointed kiln dried.

Pattern:

Sizes:

Reversible, tongue and groove

Nomrnal -3/8"x4" -B', 3/8"x6"-B

Actual -9/32"x3 114" Iace, 9132"x5 1/4" tace.

(Special sizes on request)

WESTEBN CEDAR

Grades; Clear solid, clear end-jointed, kiln dried

Pattern: Reversible, tongue and groove.

Slzes: Nominal'3/8"x4"-8'.3/8"x6"-B'

Actual -9l32"x3 1/4" Iace, 9/32"x5 1/4" face.

(Special slzes on request)

WESTERN PINE

Grades: Select knotty solid, kiln dried.

Pattern: Reversible, tongue and groove.

Sizes: Nominal -3/8"x4"-B',3/8"x6"-B'.

Actual -9l32"x3 1 /4" Iace, 9/32"x5 1/4" tace.

(Special sizes on request)

PACKAGING: Approximately 32 sq. ft. per carton, B' lengths, including short lengths for trim

SOUTH BAY FOREST PRODUCTS

2200 No. Glassell St., Orange, CA 93667 (213) 860-7791 , (714\ 637-5s50

SUPEB SPRltlG outdoor projects are possible with redwood. ldeal material because of its natural resistance t0 decay and pests, it is easy to work. Do-it-yourselfers can handle these three additions to outdoor living pleasure with average ability and a little soare time.

Sell Spring Redwood Projects

llt ITH SPRING approaching, UU now is the time to remind your customers that redwood is a natural for all outdoor projects and indoor as well.

Nearly everyone recognizes the unique natural color and texture that make redwood a prized building material. But your customers may not know that redwood heartwood's decay and insect resistance is natural, not the result of chemical additives or treatment.

Redwood can be allowed to weather naturally to a unique silver tone, or finished with protective sealant. It accepts a finish and holds it better than other woods. Either way, the results are beautiful and long-lasting.

Best of all for the do-it-yourselfer, redwood is easy to handle because there's no resin or pitch to gum up tools and hands. And redwood nails and saws easier than other species.

Because redwood is dimensionally stable, it will not cause the problems other woods do with warping, checking, or splitting.

Point out to your customer that there are many grades and types of redwood. Economical varieties like Georgia-Pacific's "Bee" and garden grade redwood are ideal for a wide variety of applications. Garden grades contain knots and contrasting color tones, a mixture of cinnamon-colored heartwood and cream-colored sapwood, that offer attractive design possibilities.

Inspire your customers by providing some interesting remodeling project ideas, like these from Georgia-Pacific Corp. (see illustrations). Everyone knows redwood is an ideal material for fences and decks. Or try the more exotic, a fanciful gazebo for a backyard retreat or customized mailbox to dress up the driveway. Gardeners can dou- ble their pleasure with a greenhouse built with an economical garden grade redwood, or a storage shed to organize the tools and firewood. Even a picnic table is within the abilities of most do-ityourselfers.

Indoor projects could be as ambitious as a new sauna-spa cre-

ated with redwood from an out-ofdate bathroom. Or something simple like an indoor-outdoor planter box can add a touch of class. Redwood is as satisfying to sell as it is to use around the house. So stock up for spring sales with a wide variety of redwood to suit all your customers' needs.

Story at a Glance

Redwood is perfect for spring

natural resistance to decay and insects. easy to handle. economical for both indoor and outdoor uses .. wide Yariety to suit all needs.

proiects..

ducts Corp. has le ascd 45.550 sq. fi. in the Los Ange les, Ca.. area for corp. offices & screen cloor nrlg.

Financial developnrents contine to depress the neu, housing market, af fecting many involved in supplying nraterials and services to it. . yet despite the clecline in business registered by some, others prol'ess to enjoy sales that are still surprisingly strong. no universal description fits.

When the Federal Reserve System boosted its cliscount rate, the fee it charges on loans to member comntercial banks. from I 2tY, to 131]/,, the c'ost o/'borrou,ing .iumped up all dov,n the line. ..the prime (or lowest) lending rate quickly popped u1r to a record l6Yt"/,'. with wiclespread forecasts of lT0l, or higher.

Home mortgage rates also increased: in Ca., the s&ls are now chargirTg 141/:ol' to their best customers, hr,qhest ratc itr the state's history.. the head of the Federal Home Loan Bank Board predicts nrortgage rates to peak in the 3rd quarter. .

While demand continues at a strong level for hoLrsing. man)' have inevitably been priced out. . the FHLBB foresees 'adequate morlgage moner"" and "no serrere shortage o./' mort,qage credit". the pinch in business borrowing at all levels is already resultirrg in f'urther inventory reductions.

High interest rates have e'lobbered nev'housinp: starts f-ell 6.401, in Jan. to a 3-year low, the 4th consecutive mo. of decline...at a seasonallv adiusted annual rate ol' 1,420,000" unirs (latest figures) starts were l9(X' below a year ago and 30%, less than '78.

Single f anrily home starts ilipped 3.7(X, to an annual ratc of 998,000. nrr-rlti-fanrily units were off 12.3(\' to a 422.000 rate.. bldg. permits u't,rc thc brisht spot.' Lrp 2.31il, in Jan., cluc to warnr weather nationally, sonre said. . the rate was still 12.301, below the year earlier.

Total for new housing in 1979 in Ca.. for exanrlrle, was 197,204 units. of'f' 14\\' fronr '78: single l'anrily starts accounled for 60.8')l'. nationally. the average lrew home price fell I .6{X, in the 4th qLrarter to $73,000, the lst drop in over 2 .r'cars.

National Association ol' Home Builders sees exploclirrg hontc priccs "when intcrest rates loosen Llp a little". a record 54l billion wos spent in '7<) on home repair & remodeling, reports the National Association of Realtors. .

Capital Luntber, a redwood & ceclar wholesaler, with Hq. in Phoenix. Az.. has acquirecl lancl in Lubbock, Tx., for a new distribr-rtion yard (5 acres for initial developnrent, the balance fbr future use) to serve W. Tx.: it is Capital's 4th yarcl, managenrent willcome fronr within the co.

Spellman Ilardwoods has moved to 4645 N. 43rd Ave.. Phoenix. Az.. Monarch Mirror Door Co., Inc. has opened its first western warehouse in San Francisco, Ca... Agwood Mill and Ltrmber Inc. has moved to an existing remanufacturing facility at Hopland, Ca. Owners are Paul Sparso and Landis Morgan. . . Empire Metal Pro-

Burnelt Lumber .Sa/r,s, Marysville. Ca.. has closed with the retirenrent of George Burnett. . .'Coos lleod Buildcrs Sup- pl,t'. North Bend. Or., has acquired property next cloor to add 33,000 sq. ft. Diamond Intcrnational Corp. is nrcrging its Delano and Wasco yards witlr its Shafter store. All are in Ca.

Wcstern R Rs werc re/fusacl thcir 1.2(\' surcharge planttecl for Jan.2, clesigned to otJ.set fuel increases. . nearly halt'the sofiwood lunrber shippecl .li'onr the West to the Llicst in '79 u,e nt to Ca., reports WWPA. . . the U.S. Eppersorr [Jrrderwritirrg Co. and Lunrbernren's Underwriting Alliarrce are cclebrating thcir 75th anniversurv.

Willamette Industries Inc." Portland, Or., has purchased Woodard-Walker Lumber Co.. Taylor, La., for about $85 million. . Brooks-Scanlon Inc.. San Francisco, Ca., directors have okayed the proposecl nrerger into Diamond International Corp. .. C'clolrx plans a Thernrax insulation plant in Tracy, Ca. Celotex-Marley is builcling a roofing tile plant in San Bernardino. Ca.

Heads Up, Inc. has moved to new quarters at 14452 Franklin Ave.. Tustin, Ca., .. Sullivan Concrete Textures is now aI I I I I W. Baker St., Costa Mesa, Ca., . . . Ace Hardware is bldg. a $9 million, 350,000 sq. ft. distribution facility, City of Industry, Ca...

The typical honrc intprovement contractor expects to hit $l million in sales in'80, up fronr '79's $930.000, s,,rr the National Flonre Inrprovenrent Council. . . proposcd f'ecl. energy standards cor.rld aclcl $I,755 to the cost of a new honre. critics contend.

ti[/il/lR t-il [R fl FFs

'MISSION Forest Products

MARCH

National Sash & Door Jobbers Assn.Mar. 13-14, regional nreeling, Seattle. Wa.

Orange County Hoo-Hoo-Ette Club l2Mar. 14, Lumber Night, cocktails, 7 p.m., dinner, 8 p.m., South Coast Plaza Hotel, Costa Mesa, Ca. Reservations: call Ann Qt4) 627-0953.

Dubs Ltd. - Mar, 14. lumbermen's eolf lournamenr no. 367, Claremont Country Club. Ca-ll Knute Weidman Gl, 342-4178 for directions.

Western Forest Industries Assn.Mar. 14-18. annual meeting, Doubletree Inn, Tucson, Az.

Sacramento Hoo-Hoo ClubMar. 18. sporls night, Sacramento Inn, Sacrantento. Ca.

Oakland-East Bay Hoo-Hoo ClubMar. 18, redwood night, place to be announced.

Black Bart Hoo-Hoo Cllub - Mar. 19, truckers night, Ukiah, Ca.

Western Wood Products Assn.Mar. l8-21, annual spring meeting, St. Francis Hotel, San Francisco, Ca.

APRIL

Los Angeles and Orange County Hoo-Hoo Clubs - April, date to be announced, conrbined nleeting.

Humboldt Hoo-Hoo Club No. 63 - April ll, ladies night, place to be announced.

C)akland-East Bay Hoo-Hoo Club - April 15, to be an nounced.

Hardwood Plywood Manufacturers Association - April l6-18, spring convention, Mills llouse, Charleston, S.C.

Black Bart Hoo-Hoo Club - Apr. 16, Railroad night and golf tournament. Place to be announced.

Woodwork Institute of California - Apr. 17-19, 29th annual convention, Newporter Inn, Newport Beach, Ca.

Dubs Ltd. - Apr. 18, lumbermen's golf tournanrent No. 369, Contra Costa Country Club, Pleasanr Hill, Ca.

Forest Products Safety Conference - April 24-25, 46th annual nreeting, Jantzen Beach Thunderbird Motor Inn. Portland. Or.

National Building Material Distributors Association - April 28-30, The Breakers, Palm Beach, Fl.

MAY

Arizona Lumber & Builders Supply Association - May l3. convention. Double Tree Inn, Tucson, Az.

Los Angeles Hardwood Lumbermen's Club - May 3-8, annual convention. Princess Cruise to Mexico.

North American Wholesale Lumber Assn. - May 5-8, 88th annual meeting, Camelback Inn, Scottsdale, Az.

Western Dry Kiln Clubs - May 8-9, annual nreeting, Sheraton-Portland, Portland, Or.

Oakland-East Bay Hoo-Hoo Club - May 9, reveille, place to be announced.

Los Angeles Hoo-Hoo Club No. 2 - May 9, goll tournanrenl, place to be announced.

l,umber Association of Northern California - May I l -13, annual nleeting, Hotel del Coronado, San Diego, Ca.

Dubs Ltd. - May 16, lumbermen's golf tournament No. 369, Diablo Country Club, Walnut Creek, Ca.

National Particleboard Association - May l8-21, annual spring nreeting, Ililton Riviera Hotel, Palnr Springs, Ca.

Western Building Material Association - May 25-26, all industry nrarketing conlerence, Anchorage, Ak.

JUNE

American Plywood Assn. - June 2-3, annual industry meeting, Jantzen Beach Thunderbird, Portland, Or.

Humboldt Hoo-Hoo Club No. 63June 5. Bav Blast. Eureka. Ca.

Lt';

Horse drawn lumber wagons have long since gone out of style, but service is as important today as it was when this picture was taken. From the inception of DMK-Pacific, we've made certain that good service, in all its various forms, was the strong foundation upon which we've built. For all your needs in western softwoods and plywood, try DMK-Pacific, the company that was born with sawdust in its veins and is run by people who share your enthusiasm for this business.

Our thanks to Mr. Robert Kimble, Sequoia Lumber Co., Visalia, Ca., for this old picture of the Fresno, Ca., firm managed by his grandfather, whose name appears on the storefront.

F ff ^_ -,,.* ar r_rhlN y 3,o"yl:.rGfri#rr*.

Dwight Curran

Bob Staunton Dave Walton Hank Aldrich Eric Everson Dwight Cuman

"Every Stick a MasterPiece "

WATCH FOR OPENING OFTHE NEW

Construction is nearing completion on our new Pallet plant. The new enlarged facility will enable us to service more customers with the superior quality that has been a Tradition with Hunter since 1943. when you need Pallets, Industrial Boxes6 Cut Lumber.

I ETTERS HAVE been sent by L WBMA to all U.S. Congressmen lrom our four-state region urging them to support H.R. 6070, the National Forest Multiple Use Managenlent Act of 1980. H.R. 6070 was introduced by Rep. Thomas S. Foley (D-Wa.) and is a real step forward to resolve controversy over RARE ll, the Forest Service's second Roadless Area Review and Evaluation.

It has been brought to our attention by the pesticide enforcentent stalf of the Washington State Dept. of Agriculture that some dealers in Washington are selling pentachlorophenols as wood preservatives to their customers in unlabeled containers. A firm may purchase a 55-gallon drum of pentachlorophenol and refill containers that either they or their customer supplies.

Section 2 ofthe Federal Insecticide.

Fungicide, and Rodenticide Act by definition, considers pentachlorophenol a pesticide, and therefore, all containers of penta sold require proper labeling or they are considered misbranded. Proper labeling is further defined as including but not limited to: the name and address of the producer or registrantl the name, brand, or trademark under which the pesticide is sold; the weight and measure of the contents; an ingredient statementl appropriate use directions and precautionary statements which are necessary to protect health and the environmenti and appropriate EPA registration and establishment numbers

To sell or offer for sale any pesticides which are nrisbranded is considered an unlawful act and subiect to civil penalties ol up to $5,000. Any additional information concerning the regulation and restrictions on sale and distribution of pesticdes can be obtained fronr the Regional Environmental Protection Agency Region X office, 1200 6th Ave.. Seattle. Wa. 98101.

The 1980 s should be a boom decade f,or the housing industry but only after a slow start this year, the president of the U.S. League olSavings Associations predicts. Edwin Brooks said the league whose primary purpose is to "Make certain that American home buyers have mortgage money," foresees 1.4 million housing starts in 1980, down fronr 1.75 million new homes begun in 1978. But he expects the figures to rise after 1980, anticipating home buyers will need more than $1.5 trillion in nrortgage funds during the decade.

Brooks said mortgage money will continue to be tight and relatively expensive, especially during the first haliof 1980. How much improvement occurs, he said, depends on "things beyond the control of the savings and loan business - or the rest ofthe housing industry for that matter". Those factors include arresting the inflation rate and decisions on Middle East oil supplies, he said.

According to the National Association of Business Economists. our Congress passes five times more bills that feed inflation than they do bills that would impede it. And. they do it on a massive scale. Of 410 bills passed, 140 tend to increase inflation,28 reduce it. This is why we have to continue to keep letting them know this is not what we want.

Grogan Robinson Lumber Co.. Great Falls, is now occupying new facilities which were constructed adjacent to their earlier facilities. The operation will be carried on under the name ol Grogan's Home Center. Arlo Nicholls is the mgr.

lrv Dellinger has sold Westmart Building Center, West Yellowstone, to Gregg Forsythe ol Denver. Gregg's

welcome to West Yellowstone was a deep-freeze -49'. Irv's plans for the future are still in the formative stage. Lee and Linda Pollock have purchased Treasure Lunrber & Hardware Co., Hysham, from Don Nansel. Dexter Shaurette, retail mgr. for the St. Regis Paper Co. Lumber Division at Libby, has retired and is currently traveling somewhere in the South PacificAsia area, flaunting his freedom. Dex is succeeded by Harold Crill.

MBMDA directors are accepting applications for the position of managing officer of the association. Interested parties should direct their applications to the Association office.

We are pleased to welcome as new members, Carl Kipp and Dale McLaughlin, proprietors of the Sherburne Mercantile Co., Browning. New on the list of associate members is Big Sky Insulation, Unlimited, Belgrade, with sales representation by Dennis Swanson.

FRANK DAVIS executive vice president

1. llE ARIZONA Lumber and I Builder's Supply Associalion's 59th annual convention is scheduled for May 1, 2, 3 at the Doubletree Inn, Tucson. Az. The convention theme is "The 80s, the Decade of Opport un ities. "

James Stewart. convention chairman, has put together a fine program. Thursday. May 1, is Fun Day with the annual Lumbermen's Golf and Tennis Tournaments. Golf will be on the Randolph Park North, teeing olf at 8:30 a.m. Tennis will be at the hotel courts.

A Hawaiian Luau will be held poolside at the hotel with orchids for the ladies.

The business program opens Friday

morning with a breakfast session. Keynoter is Dr. Gunther Klaus, one of Anrerica's top speakers. Lee Briggs, pres. ol NLBMDA, is as the second sneaker.

The afternoon's program is devoted to the subject of "lnventory Management," conducted by William Schoolman.

Lead off speaker for the Saturday breakfast session is Ralph Lewis, Jr., Gulf Oil Corp., on the topic of energy. The Honorable Bob Stump, U.S. Congressman, District 3, Az., will wind up the business programs.

The annual banquet will end the convention on Saturday evening with special awards.

Plan to attend the 59th ALBSA conven tlon.

l.L. "Gus" Dehnert, retired longlime mgr. for Aldrich & Company, Hardin, died at his home in Billings in October. Wallace Bunn, Aldrich & Company mgr. at Thermopolis, also passed away in October,

The Dept. of Energy. helped by HUD, has issued for comment proposed energy saving construction standards for residential and commercial buildings. Possible effects of concern to dealers: increased direct costs for residential construction - possibly up to $1,700 per house; increased overhead construction costst possibility of requiring approval or certification by registered architects or engineers: expansion ofactivity by state code authorities at expense of local code authorities; greater clout and federal control in code matters, perhaps even a national bldg. code. The cut-off date for public comment will be May 28.

Internal Revenue has ruled that reimbursement for out-of-pocket med-

(Please turn to-page 76)

R.V. PETERSEN executive secretary

l.l EW OWNERS of the Sherburne l! Mercantile Co., Browning, are Carl Kipp and Dale McLaughlin, who took over the first of the year. Former top-kick, Bill Bercovich says he thinks it is time to pay more attention to golf.

7th St., Suita 208, Phoenlx, Arlz. 85O'l 4, (&21279-2376

%LOO RUSTIO REDWOOD

Bevel Siding

Handsome saw Texture/Thick Butt pattern/Air seasoned

Here's Pacific Lumber's new exceptionally thick-butted bevel siding with the advantageous combination of redwood's natural rustic beauty and redwood's superior performance characteristics.

Redwood has been a glamorous and superior siding for years. This new product further ac-

cents the glamour with its exceptionally thick butt and the resulting distinctive shadow linesmakes the siding walls look additionally strong with a deeper third dimension.

Product of

SPECIFIC ADVANTAGES OF PALCO RUSTIC REDWOOD BEVEL SIDING

ls air seasoned:

Air seasoning effects are: lumber seasoned in the rough allows seasoning defects to be removed when surfaced; more dimensionally stable than unseasoned; helps sustain the beauty of redwood's natural color; the reduced weight provides easy handling and significantly reduces shipping costs.

Has redwood's inherent characteristics:

1. Unique natural beauty with attractive grain and knots' Sapwood and heartwood together produce a pleasing color contrast.

2. Dimensional stability with minimum warping, cupping' or checking.

3. Superioi finish-holding of stains and paints. Also it can be left with no linish.

4. Decay and insect resistance of redwood heartwood make it very durable.

5. Resistance to damaging weathering effects.

6. Excellent insulator-1" redwood has the same thermal insulation as 5.8" thickness of brick, g" concrete block' 13.7" concrete, 1,706.0" aluminum.

7. Has a low flame spread rating, meaning more resistance to flame spreading than most any other species.

Has top quality saw-textured surface: Not just roughed up, the surface will hold stains and paints up to twice as long as many smooth surfaces.

Has exceptional thickness: Manufactured with a hefty butt thickness of 13lsz". Knots remain in place better than in thinner sidings.

APPLICATION INSTRUCTIONS:

For sheathing use fiberboard, plywood, or lumber, etc. Do not use rigid foam plastic sheathing-it can cause misperformance on lumber siding.

Use only coirosion-resistant nails to avoid staining of the wood: top quality hot-dipped or hot-tumbled galvanized, or stainless steel nails. Nails must penetrate 'lVz" into studs or 1lz" combination of wood sheathing and studs.

Product name: Palco Rustic Redwood Bevel Siding

Sizes: 13lsz" x1O" or 12"-6'l20' random length' Net sizes: 5/ro" tip thickness, '13/sz" butt thickness, 9%" width of 10" nominal, 111/8" of l2" nominal.

Grade: A combination of Select and Construction Common, air seasoned.

Units: A unit contains 1,750 FBM. Units are pretallied, are available with protective wrapPing.

Information This siding is available in straight or mixed for Dis- truck and railcar shipments. Mixed shiptributors: ments can include items from a wide range of redwood lumber including uppers, Douglas fir uppers and plywood.

PALCO RUSTIC REDWOOD is also available in vertical siding panefing patterns, in 1" x 4"-12'S1S2E, in 2" x 4"-12" S4S, and 4" i d" S4S. Other patterns available on special order.

FIN ISHING RECOMMENDATIONS:

Palco's Rustic Redwood can be finished with a variety of appearances.

t. Stains: Oil-base semi-transparent stains, very popular' provide a color but don't hide the grain, knots, or texture' (As shown in above photograph.) Oil-base opaque stains will usually obscure the grain and knots but not the texture'

Z. tto tinisn, or Wat6r Repellents: With no finish, the surface will first darken and then in time become driftwood gray' A nonpigmented water-repellent coating will minimize the darkening and make the surface become a buckskin tan. lf reapplied' witer repellent can keep the buckskin color; if not, driftwood gray will be reached.

g. Paints: Top coat can be either latex or oil base and must be applied over a compatible prime coat. Primer must be an oil or alkyd-resin base, or a stain-resistant latex base'

+. Do not use shake and shingle paints, low lustre alkyd paints' or varnishes.

Overlap pieces at least 1:'

Nails must iust clear underpiece's tip.

A Remarkable Lumber Lady

I T MAY BE a long leap - or I plunge - from the swimming pool at a university in Colorado where she majored in physical education to buyer for one of the largest chains of lumber outlets in the Southwest, but Sherry Gaylor made it and loves it.

Sherry is purchasing manager for the 22 O'Malley Lumber and Building Material Stores in Arizona and El Paso, Tx.

In 1979 she was responsible for the purchase of some 3,000 rail car and truck loads of lumber.

Sherry was initiated into the lumber business l0 years ago, when she started work with American Forest Products (now Bendix Forest Products) as a receptionist-secretary. Previously she had been employed as secretary to ajudge, a car wash manufacturer. an architect and as a life guard.

She joined O'Malleys in 1976 as assistant purchasing manager and

moved into her present position two years later.

Except for teaching an occasional swimming class and once in a while taking a stint as life guard, her life is immersed in the lumber industry. She is on the membership committee of the Arizona Lumber and Builders Supply Association and has been active in the HooHoo-Ettes, an industry sorority, for a decade, having served as state president and in national offices.

The most demanding job she ever had? Convention committee chairman for Hoo-Hoo-Ettes!

Sherry works closely with the managers of all 22 O'Malley outlets in meeting their Iumber needs and keeping them informed on market conditions over the country.

She deals with over 120 sup- pliers, with 80-850h of the transactions she handles being directly

(Please turn to page 34)

MENDENHALL executive vice president Lumber Merchants Association of Northern California

Ponderosa Pine Sugar Pine Incense Cedar Douglas Fir White Fir

ENVIRONMENTALIST. anti-busif, ness groups. state and federal legislation creating more problems for our industry, OSHA, FTC, Consumer Product Safety. EPA, etc. .

There are many times during the course of a year when we all feel like the lellow that fell overboard in the middle of the Pacific and watched as his ship disappeared over the horizon. Drownins is inevitable.

We are all surrounded by a sea of regulations and bureaucrats and it seems that we are certain to drown so why not just give up?

It takes a special breed to be an owner of a retail building material operation. To be satisfied with a net profit before taxes of 50h lo Tolt when you could sell out, buy l20lr money market certificates and enjoy life just living lrom the dividends. shows thal there is more in the minds of dealers than money.

A dealer provides employment for many employees. He is responsible for the health and welfare of dependents including the many children of his employees and he provides indirect guidance to these dependents. His responsibilities are enormous. The local civic clubs depend upon his contribution to community projects and his guidance as an officer of the civic group.

Consumers in the community depend upon him to have the products they need, when they need them and at a fair price. The local government depends upon his sales tax collections (a government job which he performs without reimbursement) his property tax, his corporate tax, his sewer tax, street tax, sign tax, water tax and other taxes they are still trying to get.

Manufacturers, wholesalers and distributors depend upon him to move their products and to absorb the complaints of the consumer for them.

The dealer is expected to progress and show annual growth to benefit the community. He acts as an agent of the government in withholding taxes, social security, disability insurance and many other withholdings that are local requirements.

There is no end to the demands placed upon him, the dependency others seek, the civic requirements of the community and the support of the industry. The burden on this individual is tremendous. Yet some pimple faced bureaucrat, never having been in business or experienced how business operates, sits in an office built and furnished from the taxes of that businessman. He lives ofl a higher than average salary with benefits no businessman can afford for his employees and writes regulations to reduce the businessman's ability to operate at a profit. We call this the Democratic System.

This special breed of businessman must have a strong feeling of business, community responsibility and service to face these demands for eight or more hours each day then return to his home with a smile for his wife and a pat on the head for the kids.

Please, Mr. Government Person, can't you see that the businessman is not an inexhaustible resource? He has the same limitations as the world's oil reserves. Eventually you will use them up through your taxation and regulation.

I'm not certain. Mr. Government Person, that you will be able to find a synthetic businessman to replace this present breed once you've used them up.

An innovative company is poised for the future

1'O MANY IN the wholesale ! lumber business. the orocess is locating lumber. purchasi'ng it and finding a buyer. Or, trying to find the lumber for a buyer with a specific request. Pretty routine and often mundane.

Yet, there are people in the industry who always find it exciting because they are constantly looking for new products, developing new methods of production, finding new ways to produce a better product for less. It's these basic traits

which have helped build this country, and are becoming harder to find every day.

Ed Fountain, president of Ed Fountain Lumber Cb. is -one of these visionaries. Even after almost 50 years at the head of his own company, the quest for the innovative goes on.

From Day One in 1937, when he started by purchasing lots at the dock. and convinced dealers that his personal selection of only superior lumber was worth 500 per thousand profit, Ed has pursued better ways to serve his customers. Fountain pioneered the production of laminated timbers in the Los

purchasing. The customer sales operati0n is headed by Ed F0untain, Jr. llowet lef0 assisted by Tim Bader (lower righll.

PHItllS0PHY behind the company, which has grown to be one 0f lhe major suppliers ol lumber products in the key Southern California market is exolained to a visitor

Itop leltf by Ed Fountain. A second generation partner in the firm, Frank Bader, ltop rightl is responsible for mill liaison and

Angeles, Ca., area, and conducted special training schools for dealer salesmen to help them better serve their customers. Pecky cedar, once a waste product, was turned into a useful, profitable item by a patented process developed at the Fountain facility. Special promotions were initiated, including a traveling display, to help pre-sell architects, builders and interior desieners.

Story at a Glance

Not content to rest on past successes, this western wholesaler is gearing for future market directions

special training programs, cargo shipments and decking products were all pioneering areas for the company.

Harbor, providing better grades and lower shipping expense. The company has also pioneered pressure treated siding in the area to help reduce construction costs. Innumerable improvements in handling techniques and lumber processing have also marked the drive for improved products at the lowest possible price. The company is currently installing a new automated stacker to provide faster air drying, straighter lumber and reduced labor.

"Although we have done a lot of different things over the years, I must admit that not all of them were successlul," Fountain reports. "l have a corner in the yard where I keep some of the mistakes just to remind me that we have been up that road."

A variety of sizes and species of decking was produced to meet new building standards and to speed up construction. Barge shipments were inaugurated to bring Canadian cedar and hem-fir into Los Aneeles

"Perhaps the most important thing of all that characterizes our company is the people. We have been fortunate to keep dedicated employees who have been with us many years, and I am particularly enthusiastic about the young people who will keep our organization headed in the right direction. Our industrial division is a good example. While launched only recently, the younger members of our team have made it successful already and are constantly offering suggestions on ways to make it better. Although we can't compete directly with many of the giants in the industry, our ability to think of new and better ways to accomplish goals and then implement them is the key to our future."

...laminated timbers,

0FFICE STAFF includes lfrom lefll Ken Magnuson, c0mptroller; Joan Cunningham,

bookkeeper; Vivian Dowdall, secretary; and Betty Dinnel, receptionist.

YAR0 ftlGR. Frank Lundberg llop leftl discusses shipments with Earle Boyce, traffic control. Al Young, in background, handles cust0mer liaison. Industrial sales are headed by Robbie Robbins lsealed al rearl, assisted by Jim Ferreira and Bill Tracey.

Door Plant Modernization

Simpson Timber Company's McCleary, Wa., door plant is undergoing a rehabilitation program to better utilize stock and improve the quality of the doors manufactured there. The $2.5 million investment was announced recently by Del Orren, production manager for panel doors.

Most improvements are being made in the drying and cutting phase of panel door production, Two inactive dry kilns are being revitalized with computer equipment to monitor and control air flow. This remodeling will give the McCleary plant a total of nine kilns with which to dry stock.

To allow for the increased scarcity of large pieces of shop lumber, Simpson has installed new edgegluing machines which bond smaller pieces together into usable dimensions.

A panel laminator was installed, helping Simpson in another way to insure quality. The machine will glue together the two halves of a panel with a sheet ofveneer bonded cross-grain and sandwiched between them. This is said to prevent the panels from splitting.

To house new equipment and provide more storage area, Simp-

son is building two new structures totaling 17,500 sq. ft.

Machines have also been added to treat and wrap doors before shipment. First, the doors are given a water-repellent treatment to protect them from the elements. Then they are machine-wrapped individually in polyethelene sheeting. "We're ahead ofthe industry on this," exp- lains Fred Blum, planning and control superintendent at McCleary Door. "The point is to protect the doors on the jobsite where they can easily be damaged."

The McCleary plant, built in 1912, is the oldest operating door plant in the industry. Since buying it 38 years ago, Simpson has worked to upgrade the facility without compromising the hand-made excellence which has always characterized the company's panel doors. This newest remodeling program is scheduled to be completed in April.

The Merchant Magazine gia State University, and Dr. William Wolman. senior editor, Business lMeek magazine. James Roberts, Management Planning, Inc., Cleveland, Oh., will lead a seminar on management planning. Another session. "PAR". will be conducted by Dr. Peter Mullins, Management Foresight, Inc., Columbus. Oh.. and F.C. "Bud" Rebedeau, Kielty-Rebedeau & Assoc., Chicago, Il., will direct "Sales Training for Sales Managers." The fourth seminar will be a transportation panel.

Seminars are scheduled to run concurrently so that members may attend at least three. Manufacturer wholesale contact sessions are set for two days.

The social side includes several dinners with professional entertainment, golf, tennis and bridge tournaments.

NAWLA Moves to Chicago

NAWLA in Az., May 5-8

North American Wholesale Lumber Association members will gather for the annual meeting on May 5-8 at the Marriott Camelback Inn. Scottsdale. Az.

Keynote speakers will be Dr. Noel Langdale, president of Geor-

r (Palo Alto) (Santa Ana) (Fair Oaks) Palo Alto, Ga. $anta Ana, Ca. Fair Oaks, Ca. and in Oregon (415) 327-4380 (213) 625-8133 5330 Primrose Dr. Eugene, Or. (714) 547-8086 Suite 220 (503) 342-6579 (916) 966-9000 Headquarters

Manufacturing at our Rialto plant includes decking, overhang, paneling, fascia, resawn boards and siding.

Redwood

CAPlllL tUtllBER plans a spring start for construction of this new redwood and cedar distribution yard in Chino, Ca. lt is expected to replace Capital's present 0range, Ca., facility. The whole distribution company is based in Phoenix, Az.0f the 10 acres, five are to be developed and paved. The all-redwood office building is to have 1x8 t&g redwood siding applied diagonally, with 4x6 saw-sized beams used for the patio trellis. Redwood plywood and 1x8 (vjoint pattern 71'l R) will be used inside. There will also be a 2,400 sq. ft. mill building and 24,000 sq. ft. of covered storage. Anticipated to employ approximately 15, the facility is on a 3-car SP rail spur and will be constructed by Treated Pole Builders, Inc.

Stewart Hardwood Opens

Stewart Hardwood Lumber Co. has been established by Gary Stewart in Fremont, Ca., to deal in domestic and imported lumber and plywood.

Timed to open with the beginning of the new decade, the business is based on Stewart's 24 years of experience in lumber sales. Personal contract will be his primary goal, he stresses, with emphasis on service, quality and competitive pnces.

Hardwood will predominate in the product lines handled.

SHERRY GAYLON

(Continued from page 27) with mills in the Northwest, Canada and the South. Most orders are made over the telephone, followed by purchase orders.

"A big problem is transportation, especially the shortage ofboth flat cars and box cars to haul the lumber after it is located in one of the mills," Sherry says,, pointing out that "freight rates have escalated 280/ in the past two and onehalf years. "

In explaining her love affair with lumber, Sherry stresses the fine fra. ternal relationship among all the people involved. An industry with "a constantly.changing face which keeps coming up with new products to get the most out of a log."

"lt's one of the few businesses left which still operates under the law of supply and demand," Sherry says. "The face of the industry changes constantly and I welcome the challenge."

"There are a lot of great people in this wood business," according to Sherry.

True. And one of them is a young lady originally from Steamboat Springs, Colorado - Sherry Gaylor.

Gan you meet the demand?

Outdoor@ wood

Koppers Outdoor@wood is becoming more and more popular with people who are concerned with the rising costs of construction and who are unwilling to pay the high price of redwood and cedar for do-it-yourself projects. Outdoorwood is the ideal alternative. lt's great for patios, decks, fences, and many other outdoor uses. lt is an attractive, longlasting product that will provide resistance to weather, insects and decay. Too, it requires virtually no maintenance.

Remember: your customers and prospects are already familiar with the Koppers Outdoorbrand name. They see Outdoor and other Koppers wood products advertised in major architectural, building, and consumer magazines.

Koppers pressure-treated wood products are produced, sold and serviced in the western U.S.A....yet they are backed by the research and development, quality control and international experience of Koppers Company, Inc.-a world leader in wood preservation, offering:

o Oufdoor@ wood

. Wolmanizedo lumber and plywood

r Poles, posts and timbers treated with creosote, penta and Wolman@ CCA preservatives

o NCX@ and Non-Com@ lire retardant treated wood

o Fire retardant treated shakes and shingles

o Treating service for your wood

lf you'd like, a Koppers representative will come into your yard and give you whatever assistance and advice you want to help you maintain your prof it level, while saving your customers money. Selling ideas?

Poi nt-of-purchase d isplays?

Educational seminars for your personnel? He'll help you in these areas also.

To be sure you have the wood products your customers want this year, contact the Western Wood Products Division, Koppers Company, Inc.

Los Angeles, CA, (213)830-2860

San Francisco, CA, (415) 692-3330

Denver, CO, (303) 534-6191

Sacramento, CA, (916) 372-6920

Honolulu, Hl, (808) 682-5704

Distributed in Southern Galifornia by: H&M Wholesale Lumber

(714) 989-1881

Gapital Lumber Co. (714)998-9500

O1980 Koppers ComPany, Inc.

Western do-ityourselfers will need this product more than ever in 1980.

From out of a drgamr r r

by Gage McKinney MacBeath Hardwood Co.

I F YOU BELIEVE thar eter phants bring good luck, then you can add a heap of luck to your life by buying the life-sized wooden elephant hand-carved by Chris Schambacher, 29, and now on display at Abercrombie and Fitch, 9424 Wilshire Blvd. in Beverlv Hills, Ca.

You may need a second mortage on your house to acquire all of this luck, however, because Schambacher's elephant, carved from 600 board feet of African shedua, a dark, walnut-like wood, costs $ss,000.

Schambacher used everything

from a chain saw to dental picks and disk sanders to shape the elephant. It measures 9'6" long, almost 7' to the top of the ear, and weighs nearly 1,000 lbs. A roll top desk, complete with desk lamp, is built into the elephant's belly, making this pachyderm not only lucky but useful.

"l saw the elephant in a dream," Schambacher said. He developed designs from anatomical drawings

and hand-selected each piece of shedua. The drawers and writing surface of the desk and the elephant's tusks are birdseye maple.

Schambacher began carving his elephant while an art student at Central Washington University, Ellensberg, Wa., and completed it four years later. If he sells the piece, this elephant will have proven itself as a good luck charm.

Arnerican IE{iEt & Manufac{urring, Hnc.

Glaar Saili4g for Glaar DouQIas Fir

Weyerhaeuser's western expansion

TTOMPLETION of a new Weyer- V haeuser Co. wood products distribution facility in Phoenix, Az., is expected this month.

Located on 14.7 acres, the complex will serve customers throughout the greater Arizona market, according to Jack Spiller, customer service center mgr.

"The facility will enable us to carry expanded inventories," he explains. "That, plus a streamline ability to load, handle and unload all types of shipments, will allow us to do a better job of wholesale distribution."

Costing more than $2.4 million, the facility includes a warehouse, office building, and covered loading areas totaling more than 76,000 sq. ft. and a storage shed of7,000 sq. ft. Weyerhaeuser wood products including lumber, plywood, wall paneling, exterior siding, Iaminated wood beams, girders and columns are used in the construction.

The new facility will offer a complete line of wood building products including kiln-dried dimension lumber, green dimension, clear lumber, hardboard siding, doors, pre-finished paneling, plywood and

particleboard. It replaces a smaller Phoenix facility.

According to Jim Fisher,Western zone mgr., Burlingame, Ca., the Weyerhaeuser Co. has built or modernized eight similar facilities in the Western States recently. Six more wholesale distribution centers are planned for the West.

Among the recently upgraded facilities is the new $1.3 million

Story at a Glance

Weyerhaeuser opens new service center in Az. part of Western expan- sion plan...Upgradedfacility in operation at Greenacres, Wa.

customer service center in Greenacres, Wa., eight miles east of Spokane.

Built to serve Eastern Washington, Idaho, and Montana, the complex is on 9.4 acres of land and includes a 45,000 sq. ft. warehouse, loading/unloading area, all under cover, a 8,000 sq. ft. covered storage shed, and 2,000 sq. ft. office. Al Shustoff is the manager.

W000 PB00UCTS distribution lacility built lor Weyerhaeuser Co. in Phoenix, Az., {top photol will open this month. Replacing a smaller center. it is oart of their Western state expansion pr0gram. Eight similar facilities including llower pholol one at Greenacres. Wa.. have been comoleted in recent m0nths. Plans call for six more wholesale distribution centers in the West this vear.

LONGER UFE LOWER COST

TASNNG BEAqTY

PRESSORE TREATED, the lmproued WOOD, is growing dmnratically in populality with consumers. Dealers, who harie recendy begun stocking and merchandising Pressure Treded lumber; are pleasantly surpdsed with their sales results. /vlany report moving two, three and four times more volume than they had epected.

Wfry is Pressure Treeted wood catching on for residential outdoor uses? Because it is:

ECONOMICAL-Less epensive than the ever increasing cost of redwood and cedar.

pqMn1f-hessure Tieated wood lasts longer. The Forest hoducts laboratory has determined tha wtren heated properly, wood will last more than 50 years.*

VERSATILE-Pressure Treated wood has scores of uses in decks, fences, planter boxes, retaining walls, and on and on, Especially suitable for ground contact use.

A\AIIARLE-As a dealet you are assured a steady supply-when you want it-to rneet increasing demand.

CONSqMER PROMOTION-The Westem Wood hesenrers

InstiEte is continuing an aggressive promotional campaign to edwate your customers on ttre adrrantages of Pressure Treated wood Stories and photos about outdoor projects buih with hessure lie*ed wood will appear in the Real Estate and Home/Living sections of neunpapers and in magazines throughout tle West

Be ready for homeowners, conhactors, and landscape architecb who are discovering why Pressure Treated is the improved Wood. Get in on these new hessure Ti€ated profits today. Stock the ideal wood for outdoor use-PRESSqRE TREATED-Ihe improued WOOD.

*(USDA Fore$ Service General Technical Report FPL-15-1977)

F FREE FOLDERS FOR YO0R C0STOMERS - -.1

Ask your supplier or write to us for a brand-new Quesdon and Angwer folder for consumerc. dded'What You Should Knov About hessure Treated Wood." lt sclls the product for youl

Pressue'Ii€ated lttood b pur popula oddoor ansstr for DECKS, PATIOS, FENCES, PIINTERS, RE-DAINING WALIs, SIDINGS, AND A GREAT DEALMOREI

Gomputerized inventory control for better asset management

By Anthony H. Yonda Dataline Cornoration

I F THE rolling equipment in the I retail lumber yard followed the same technological computer advances as the back office accountins system, a flat bed truck would cos'i $1,000, weigh about 200 lbs., get 100 m.p.g. of gas and load enough material to build an entire shopping center on one trip.

But, as recently as the early 1970s, building supply people were highly skeptical about whether such things as inventory could be accurately controlled on a computer. That skepticism was shattered when many lumber yards installed inventory control data processing, like the Dataline system, and were pleasantly awakened to the kinds of control that were previously unavailable.

By the mid to late 1970s. computer systems were not only telling management what was out there, but most well-managed companies, were reducing inventories by as much as 20oh and cutting shrinkage by 7o/o or more, thus improving bottom-line profit margrns.

Some companies looking at computer systems as a panacea to cure all their business ills were sadly disappointed. Other companies which used reports in such areas as inventory control. found themselves in a much better position.

Although inventory manageStory at a Glance

How computers have successfully reduced inventories by 2OYo, cut shrinkage and improved bottom line profit margins.

ment is only one of the key points in developing a profit for the retail lumber dealer, it is an important one. And, being primarily responsible for new systems development at Dataline there are some interesting aspects on the horizon.

One area that building material management will be hearing more about is the "ABC Analysis of Inventory Control." An ABC Analysis can be used to tell the retail lumber dealer when his inventory dollars are invested in the wrong product, indicating inventory imbalance.

Inventory imbalance, more specifically, results from :

(a) An excess supply of slow moving items,

(b) Obsolete items. i.e.. items having inventory value, but not contributing to sales;

(c) An inadequate supply of fast moving items causing stock outs and customer dissatisfaction.

An ABC Inventory Analysis uses the axiom of the 80-20 theory. The theory states that 80oh of a company's sales are made from 20oh of the items in inventory. The percentages may change from yard to yard, but it is generally assumed that a large percentage of sales comes from a small percentage of inventory.

The system takes the hot sellers and puts them in group "A". This is followed by average sellers in group "8" and the "dogs" in group rrctt.

In many cases, it is the "C" group that needs the watching because it can contain as much as 50-600h of the inventory, but only contribute 2-5oh of the company's sales.

Another advantage is that it makes the inventory manager's job easier. In a yard with 3,600 items, it is much easier to tightly control 646 items and maintain a lesser deeree of control over the rest. ThesJare items most in demand and where the highest percentage ofstock outs are likely to occur.

Some of the other information can provide a shocking experience. In one yard we decided to divide the turnover into twelve to arrive at the average number of month's supply for each group. The Dataline ABC Analysis told the owner that the $128,000 worth of inventory in the "C" classification would take nearly three years to sell.

This is only a small example of how it can be used to determine target inventory levels. Once set, other procedures must be established for eliminating excess inventory. The computer can also help to forecast future sales trends based on historical data. Purchasing directors may then use this as one of

(Continued on next page)

llluEllTllRY control information is displayed 0n computer by Dataline Corp.'s senior systems analyst Anthony H. Yonda.

COMPUTER CONTROLS

! ( r'ntirtuctl .frr-: rn i:rt'r!r:tt:, y:ugc,)

Ihrrr :trt nriln\ r)1har rr,'rs rrl ln\cntorV nrlrnlrgenrcnt on ll conlputcr. but t\\o ke! itcnrs arc stock outs and pr0litabilitv. If'u conrpany's goal. lbr exanrplc. is to reducc thc value of \our ",{" rnventory and ) ou notice thut irs a resull turnover lncreASes. along with stock outs. )'ou should recValuate purchasing strategy.

Renrenrber. thc goal of'any conrputer lnventory nranagement progranr is to provide good customcr service at thc lowest possibJe pricc.

Also. turnover and goocl customer service speak wcll of inlentory contr0l, but say'nothing of profitabiliry.

In an1,analysis. a "product effectiveness factor" should be built in. Thc PEF is equal to thc tLlrnover tinres the gross profit percentage to obtain a nreasure ofthe gross return on invcntory investnrcnt. Oncc an item falls below a precleternrined level. it should be purgecl tronr inventorl,. There is no rcason why Iow turnover items nrust ulso be low profit items if the PE Factor is used effectively.

A\ \tittecl arrrlrcr. thrs wrll bc rt llltl()r c()ntputct ttccrl ol tttrcntotr ,rr,tlr'i. irr llrc I980. IIorl :uolr il rrrii .iitrrr' $iii \lLl)rllrl !l ilr\r'l

Wood Dust Study Urged

A scicntiflc investigation ol lhe relationship of nasal clutcL-r to occupaliolral exposurc hus bcctr reconrmencicd to the litrcst products ancl lurnitLrre indr-rstncs br the Inter-[nclr.rstrr Woocl Dr-rst Tlsk Force.

The nrovc \\'rrs prontpted bv iniidequatcll sr.rpported allcgutions of-a link bctween wooclworkinq antl an infrequenlll' cncounterecl tttrnt ot' nasal canccr. I'hc relationship was refercncccl irr u Natiorrul Institute of Occuputional Safetl lncl Iicalth (NIOStl ) critcria clocunrent uhich has been *ithhelcl pending adclrtional inr.cstigittion. l'hc

NIOSI I prenrise was basccl on tl'hat thc industry considcrs to be outdatecl str-rclies of cottage riorkcrs in Englar.rtl.

Thc Inter-lndustrl Woocl Dusl Task Force consists o1'NFPA nrcmber rc;rresentatives and rcprcscntatives of'thc Southcrn Furrriturc

Now, Nizich Hardwoods can serve your hardwood needs even better.

\l()\li

nr()l)()\r'(l rcgtillrtrons rcclt-tctttg the Ircrttttsslblc lcrcl ot *ootl tlttsl ttl rlork1'rluccs trr u ligure rrcll hclori e LlrrL-rll st lt n rl li ril s.

ln tliseLrssitins riith \lOStl otllcials. in(j ustr) has opposctl itn)' nr()\'L- to estahlish lintits birsccl on doubtlLrlll vulid clata thlt cor.rltl not be achicvccl. Thc rccttt'tltlre-trclctl invcstigirtiort uould bc pcrlortttctl by Tabcrshuu OccLrpittiorlel Me dicinc Associutcs of Rockr illc. \,td Still penrling bclirre thc J'irsk Force is a rccontntcndatlon olt proccccling with rr stLl(ly to clcternrinc u hcther wooclrvorkcrs har c ritrr grcater susccptibilin to pLtlttrotrart cliscasc than \\'orkL-rs in othcr occr.ll)iltions -l-hc lctlcrltl go\ crrlr.nc-rrt is also planning, to conduct il rlutlr ol-lrultlt()tl.rl\ lttttttiott ilnlullg noocluorkers. At'tcr a ntccting wilh NIOSII officials clr.rring thc ncxt fcu wccks, the Woocl I)r"rst Tlsk Forcc will nrect to ciecidc u hcthc-r industry shoLrlcl proccccl u tth tts on n pLrlnronrrrl' stLtd! or rclr ttn go\ crnnrcnt rrr.urlrsis of thc issLrc.

rI I rI I

Ii. I I' t

'79 Lumber Output Off

Final 1979 figures show that rhe western lumber industry operated at 91.1(il, of its practical operating capacity during the year, conrpared to 93.89,{, in 1978, according to the Western Wood Products Association.

But the December pace ol' onlv 78.8'l' (the lowest monthlv rate for the year) reflecled the October move by the Federal Reserve Board to raise interest rates as an effort to control inflation. In November the industry operated al 92.901t of capaci ty.

For the same month a vear ago the industry operatecl ar 90.6'l . -

"The reason the Fed's action took two nronths to catch up with the Western lumber industry is the healthy order file nraintained at the mill early in October and low inventories existing fronr the nrill to the honre builder." noted Fred Reseburg. director of econonric services for the associaticln.

"lnventories in the pipeline were cleared long before October in anticipation of a slowdown in home construction." he said.

"But there was srill buildins in progress and there were still c6ntmitnrents for money made earlier in the year for building projects.

Even now inventories are at low levels. "

"ln looking at the enrire year (1979). this industry rnaintained a solid procluction rate. In spite of the predictions of' recession that we constantly heard, it contpares firvorably with the strong 1978 we experienced. "

The western lunrber industry's practical cupncity for any given month is based on the highest actual production reached in that nronth during the last five calendar years, including the current month.

Buying Night a Hit

The large turnout and brisk buy- ing at the recent Globe International promotional dinner was, anlong other things, an interesting economic indicator that clealers in a wide area of the West are still buving strongly lor inventory.

Ileld at the company's Redondo Beach (Los Angeles), Ca., warehouse. the 8th annual had a record turnout of nrore than 300. Buyers came fronr as far away as Northern California, Nevada and Arizona.

The company had "one night only" prices on all products, according to Jim Cononrikes, v.p. "ln

addition," he added, "buyers get prize drawing tickets in relation to the anrounts they buy."

The prizes were an elaborate array of computerized radios, pens, calculators and the like, plus stereos and even a set of silver eoblets. The grancl prize of a big c-olor tv. was won by Andy Leon of AllAnrerican I'lonre Center in Downey, Ca.

Well set tables, good food and cocktails were other inducenrents that drew the big turnout.

New Wholesale Firm

North Bay Forest Products was recently opened in Healdsburg, Ca., by Dave Damon, Dave LeBeck and Ron Lewman.

Dealing in wholesale forest products, the company is providing mixed truck and trailer and mixed car requirements. They handle a large selection of redwood, Douglas fir. hem-fir. cedar and hardwood products.

They also are capable of renranufacturing to association standards and can also satisfy special architectural specifications, package thin paneling, treated stock, fencing, laminated beams, special packaging, and export needs.

Redwood, yes - Cattle, no

*, #r${' ;iilu' '"b

T Fort Bragg, Ca., it's Trees, yes, Cattle, no.

Back in the early 1900s, arnbitious Western entrepreneurs thought to turn 5,000 acres of lush coastal timberlands into a big beef producing ranch. It didn't work.

They chose land where the coastal redwoods grow. This persistent tree has turned many a land-clearing would-be rancher into a tired, depressed shell of his former self.

Noyo Land & Cattle Co. of Mendocino County. Ca.. is long since gone. The redwoods have reclaimed the cleared pastureland. Now in their third harvesting, they continue to shoot skyward on hillsides once covered with grass for cattle. Cattlemen repeatedly cut and burned lands in their unsuccessful attempt to kill the redwood trees. But the roots continued to sorout new trees even while old trees beyond pioneers' reach diecl of old age and storms.

Georgia-Pacific Corp., which todaY owns tnuch of the Noyo comPanY lands. is thinning new generations of the redwoods that took over, to increase growth of the younger trees. A prolific sprouter, the redwoods rise again and again from stump or roots and so. what killed the cattle business, will serve the needs of succeeding generations as a modern, managed forest.

Story at a Glance

I'

lN 1905 the land in the top photo was being cleared for cattle raising. Despite clear cutting and burning, the redwoods grew again. Today, this same land is being managed as a continuing forest. Timber at right was being selectively thinned when this recent photo was taken. Note cabin within circle in both shots.

Here's why

IUIIUI!/ mokes the profitoble difference

Spelllumber M-A-t-L-C-O ond pockef the profit

tVlAttCO hos lumber: dimension, limbers, lominoted beoms, podicle boord, plywood ond sidings.

MALTCO hos building moleriols: doors, moldings, ceiling tile, spindles, insulofion, wood conneclors.

MALLCO hos builders'hordwore: tools, elecfricol, plumbing, poinf ond poinl sundries.

Add to this sporting goods ond Mollco hos over 35,0@ items priced for you fo moke o higher profit ond wifh good reoson.

Buying power lowers your cosls - ups profits

As o member of the Sentry hordwore group, os well os being lhe lorgest wholesoler of lumber. building moteriols ond sporfing goods in the Southwesf, Mollco gefs fhe benefits of volume purchosing which lowers prices lo you- increosing your profitsl

Mollco men ore there when you need them

Twenty-four Mollco solesmen cover Arizono, New Mexico, El Poso, Colorodo Springs ond Los Vegos. Your orders ore expedifed quickly, occurolely to give you the fostesf service possible wifh speedy delivery. Give your Mollco mon o coll.

Better Yolues for your cuslomers ond higher profiis for you !

Hardwood Furniture Trends

The winter furniture markets documented the changing style and scale pattern for the decade of the 80s and proved the virility of the industry with agressive selling and retail planning.

There is more evidence of a transition from the bold open pore woods and massive and embellished units. Not all bulky country styles are out, but they are diminished.

Small scaled traditional and transitional units are beginning to dominate. The predicted smaller size rooms are not yet a major market factor as most furniture is being purchased by the 30-45 year olds who have older homes. or are in already built condominiums.

Part of the design trend to smaller scale and fewer embellishments is an effort to give maximum utility value. Less weight means less material and less freight, both of which have increased retailcosts. Manufacturers and retailers intend to be ready for the smaller rooms rather than wait as the motor industry did and let outsiders skim off the compact business.

As designers get away from the bold open-pore woods, eye appeal is heightened by more sheen and richer brown tones, plus mixing contrasting wood species in the same unit. according to Dave McCullam, v.p. of Northwest Hardwoods, Inc.

OAK'S DROP

Oak, whose popularity crested a year ago, has had the largest drop in numerical presentation, and now represents 19.70h of the occasional table display. Pine popularity also dropped, making the combined bold and open grain category drop from 38.70h a year ago to 30.506

In contrast, walnut, western alder and mahogany increased substantially from January, 1979. These close and medium pore woods now comprise, respectively, 7.30h, 3.5o/o and 4.00ft of the table groups.

With early American styles, maple and birch tables decreased, burls have retained their popularity, dominating 5.50h of table groups. Burls and intricate grain patterns also are used in other tables as accents. Another growth pattern is noted in the more extensive use of painted or enameled tables. While this percentage does not yet match the popularity of painted case goods in the East and South, it is a decided trend. A share of this volume is due to oriental

motifs, but the full range from off white to rich brown and black is found in several style categories.

The story of style for the 80s confirms a trend noted last fall with more contempory-modern and oriental. For the first rime the tabulation shows French exceedine English at 8.4olt, compared to 8.301i Both groups include generous introductions in the modified country styles as well as elegant classic interpretations. There are Chinese Chippendale as well as Hepplewhite.

While Early American on the West Coast has never showed as strong as in the East, there was noticeable drop from 8.8%r a year ago to 7 .2ol' this January. The rustic and ranch styles which rode into popularity with the casual life style are less conspicuous, dropping from 5.401, lo 2.50h.

The increasing importance of tables is shown by many upholstery firms adding tables to their lines. Some have nratched the exposed woods popular with sofas and action recliners, but others have programmed styles to serve those families who wanted to purchase complete living room or great roonl conversation areas. In addition to tables, room dividers and modular

wall units are offered. All of these center attention on the style trends reflected in the table lines.

Consumers will often experiment with a new style or design treatment in a table group, when they would not invest in an innovative case goods grouping. As such, a trend may be noted that will not be reflected until two or three years later in bedroom and dinine room suites.

A Diamond for Plywood

In 1980, the plywood industry celebrates the diamond jubilee of construction and industrial plywood. It all began 75 years ago at the Portland Manufacturing Co. in St. Johns, Or.

Early in 1905, Portland was getting ready for a World's Fair as part of the centennial observance of the Lewis and Clark Expedition. Portland Manufacturing Co., makers of baskets for the berry and fruit trade, was invited to come up with something new and unusual.

When the fair opened iri June 1905, the first softwood plywood panels of record were shown to more than half a million persons. A

great new industry had been born.

As part of the commemoration of this notable anniversay in 1980, The American Plywood Association will be using a special symbol on its letters and other communications through the year.

Still appropriate are comments made by Portland Manufacturing Co. manager Gustav Carlson in December, 1905, analyzing the company's first year in the plywood business.

"ln regard to trade conditions past and future, we will say that in the past year, while it has not been as good as it might have been, nor as bad as it could have been, still we are not complaining especially, as the future in which we live the best part of our lives looks very promising."

Creative Managership

Managers must be aware that identifying r?elr opportunities and suggesting creative ways to take advantage of them are important parts of their jobs. Performing assignments and handling obvious problems is not sufficient for vital, positive leadership.

Saw's Drone Draws Crowd

Wood chips flying, noise, and action atftact onlookers and potential buyers when Homelite or other chain saw manufacturers stage chain saw cutting demonstrations at home center outlets.

Another example of innovative merchandising, the cutting demonstrations generate a significant boost in chain saw sales. In addition, store traffic usually increases measurablv.

As part of the demonstration, service representatives answer homeowner questions and fine tune and adjust any chain saw purchased. With demonstrations taking place, a special price is offered on select chain saw models.

Another plus to the demonstrations can be additional newspaper publicity.

WEEKEI|D SHOPPERS watch chain saw demonstration conducted by Homelite representative. Demonstration increased store tratflc and generated a big boost in chain saw sales. Service reps were on hand to answer questions.

Computer Must Pay its Way

It is easy to become infatuated with the idea of a computer, but they have a way of costing far more than expected and do not make up for a lack of management skill.

To make a wise decision, it is necessary to survey the organization and the costs the computer will displace.

First, define the objective of the information change considered. Is it competition, economics, more accuracy, better management information? Next, identify the areas that will use the computer. Then the information needs must be defined to determine what each department needs.

Consider future needs, five to eight years ahead. A computer needs almost a year to become operational and four- to seven years to earn its amortization. Consider alternatives. Review time sharing systems, service bureaus, facilities managers, and in-house facilities. Study the intangibles also.

Annual cost for depreciation, maintenance, supplies and installation is estimated at approximately 3OVo of purchase price. Cost of operating is about three times ihis cost, ^staffing, prograd amoriization, electricity, air conditioning, overhead, software maintenance, and similar items included.

Total annual cost is abant X)Vo of the purchase price. A computer should be able to displace annual costs approximately equal to the purchase cost in order to make it profitable.

Nicolai entrance doors Visador lites & plants

Perma-Door metal residential entry system Steelcraft commercial steel doors and frames Bel-Air Combination Doors

The Atrium Door Unit

Decorative Panels

Western Turnings and Coffman for stair parts

Stair-Pak wood spiral stairways

New Gorporate Headquarters for Palco

Ground has been broken for The Pacific Lumber Company's new corporate headquarters building in San Francisco's Jackson Square historical district. For over two years, the owners, their architects, city officials and Jackson Square residents have worked to design an eight-story structure appropriate for this unique building site. The building will be the first to use design guidelines imposed by the City in 1972 when Jackson Souare was declared a historical district.

Jackson Square dates back to the mid- 1850s when San Francisco's waterfront, subsequently moved eastward by landfill. came to the very intersection of Washington and Sansome Streets that now marks the site of the new buildine. The historical district, generally bordered by Washington and Sansome Streets and Columbus and Pacific Avenues, now includes the City's only remaining examples of commercial structures from the mid-l9th century. Any new development in the area must respect the area's historic architectural character and special scale. The corner site chosen by Palco, a 111-year-old

lumber company, is located at 500 Washington St. on the edge of Jackson Square, bordering San Francisco's financial district and only one block from one of the City's highest buildings, the Transamerica Pyramid.

The design challenge for the building lay in developing a transitional shape and scale to meet Pacific Lumber's space requirements and at the same time preserve the site's historical identity.

A brick-surfaced diagonal tower with landscaped setbacks at heights that are compatible with adjacent rooflines, the building is designed to create a transition between the adjacent high rise financial district building and its lower Jackson Square neighbors.

Although it draws on surrounding architectural types for its design character. The Pacific Lumber Company building will not be an imitation of its distinguished neighbors. The building will house the corporate headquarters of The Pacific Lumber Co. as well as provide space for other tenants when it is completed in the fall of 1981.

RO AEil Hff AH

WiTh IDACO'S NEW RIP

This combination teaman ldaco Rip Saw with an ldaco Texturing Attachmentallows simultaneous ripping and roughing in one operation to give the finish effect so popular in modern constructioo. lt eliminates the necessity for re-sawing and adds the savings to your production profits. Why not inquire about it today? Address

More Wood Foundations

A demonstration house using the All-Weather Wood Foundation will be featured in national advertising by the Owens Corning Co.

The house is designed to be so energy-efficient that it will require little if any energy on the heating cycle. It is in Kern County, Ca. The design also incorporates treated wood joists and a plywood basement floor system. The wood basement floor and the AWWF basement wall will be heavily insulated to achieve this degree of energy efficiency.

Put Ethics In Writing

A written ethics code applied to all employees with no exceptions for top brass can be effective.

A positive correlation between the ethical performance of buyers and established ethics policies of their firms has been discovered in studies.

The written code tells employees what is expected of them and sets the same standards for suppliers' salespeople regarding gifts to purchasing agents.

4$,t; ,{'^1\r '. 1Ll

l. Roin ond snow moke wood swell. Loier this con leod to checking, crocking ond worping. VARAPEL PolymerWood Treotment ond Stobilizer helps protecl wood from the elements.

2.The ultro violet rovs of the sun con bleoch wood, VARAPEL contoins U.VA (ultro violet obsorber) to protect ogoinst these hormful 10\6.

3.Wind dries vl,ood. Cousino it to crock ond check.VAMPEL stobilizes wood ond reduces these ddmoging effecis.

4. \l#othercon destroywooden potio fumiture.VAMPEL protects 0g0inst domoging weother Applied under cleor cootings,VAMPEL stobilizes the wood ond helps protect its noturol beoulv

theirinveslmentwithvARAPEl.

5.A wood deck is o big investment. Your clstomers con protect

5.

7. VARAPEL con be used for both interior ond exterior opplicotions.

8. Fences ore porticulorly vulneroble. They need VARAPEL to protect oooinst the weother - 9.\il'bteronctweoihercon couse unsightlydomogeto the noturol look of wood.VAMPEL protects ogoinst woter morks ond helps lo mointoin the noturol oppeoronce of wood.

10. ln o fire, wooden shingles ore usuolly firsl to ignite. VARAPEL conlo ins W-90 f ire retordont.

In lheir choice of four beoutiful semi-tronsoorent wood tones ond five populor opoque colon, plus o non-yellowing white ond o woiercleor noturol.

VAMPEL Polvmer Wood Treotment ond Stobilizer ollo\,s vour

6.VAIWEL reduces the tendency of wood to expond ond con- customers yeor round opplicotion (onytime ihe weother is between troct. So it helps stop doors from sticking. 40oF ond 90oF). They coh aren oppty VARAPEL to domp wood.

7.

WOODINSURATICE.

VAMP€[@polyma ]bod tcatment and Stablllzcr is so cfJcctive, it protccts agalnst weadrcr and drc na'tural detcdoralon { wood. h even cont ins a Jlre rcordant. Thls mcans Wood Insurance is your proJlt Insurance.

of the wood fiber. When it dries.VAI?IAPEL is locked inside lhe cell wolls.Ihis stobilizes the wood. So it reduces the tendencv of wood to conlinuously expond ond controcl with moisture chonoes.

But thots not oll.VAI{APEL is the unique wood treotment/stobilizer thot conloins W-90@fire retordont. Fre con slort in monvwq/s. Now, nolhino con prevent o home from burnino in o rolrinoTire. But VARAPEL con help prbtect the wdod from flomes thol could ionite roofs ond siding, 0r ony wooden su-rfoce inside or outside the home.VAMPEL retords the spreoding of the flome, so it could buy your customers precious time.

VARAPEL contoins o fungicide to moke the dry cootino resislont lo mildew ond fungol $rowth. This gives your customers long-losting beouty ond protection.

Thev con UseIARAPEL on hew or old bore wocid. lt comes in four beoutiful semi-tronsporenl wood tones, five popul0r oooque colors. ond o non-vellovuno while. P[us. there's even o wotercleornoturollo moinloin the noturol beoutv of wood.

They con top coot VARAPEL with the finish of lheir choice. Or they con opply wotercleor noturolVA|WEL over ony semi-tronsporent or opoque stoin, Either woy, they'll receive the unique wood st0bilizino benefits of VAMPEL. Becouse il will penttrote through these porous cootings ond deep int6 the wuid cellwolls, oddino veors of life to the surfoce.

VRRnPEt is perfect for fenceg siding,

VARAPEL fufymer V\,bod Treotment ond Stobilizer b bosed on the unique ENVIRoSoL S\,stem. this enobles it to oenefrole deeo into the cell uolls ol lhe u,ood fiber. When it dries, VARAPEL is locked inside lhe wood cell wolls, stobilizing the $ood. So il reduc€s the tendency of the wood fo checK crock ond worp.

cedor shoke roofs. In focl, ony borewood surfoce inside or out.

And ofter they've comoleted the iob. cleon up is eory BbcouseVRRRPEL woshes uo Wth woler

VARAPEL Polvmer Vl,bod Treotment ond Stobilizer is the only producl of ils kind on the morkel lodou So. we?e bockrng it wth o full odverlising compoign. reEtr$on, roon, ne\ 6popers, mogoztnes ond point-of-purchose pieces will oll conv our verv soeciol messooe to the consumer Dbn't miss out. St"ockVAI?APEL. And wotch il proclicolly sell itself.

VARAPEL Polvmei\il'bod Treotmenl ond Stobilizer Bosed on the EITMRO.SOL $Btem. So, it does more thon slobilize wood. lfs Vtbod Insuronce. Bul Vou con coll it profit insuronce.

I l-l

THE FLECTO CoMPANY tNC. FLECTO P0,Box 12955 I tZ Ooklond,Colifomio 94604

When vou wont lo do if right. .l

Let s foce it. Your customers hwe put o lot of time ond money into their homes. Now they con houe the protection their inveslment deserves.

VAMPEL helps prolecf wood from the elements.lhe most devostotino of these is moisture.

As you know unlreoted wood sools up woter like crozy. This moisfure mokes the wood swell.Ihen. os the wood dnes. it shrinks. lfs lhis constont swellino ond shrinking thot leods to checking, ciocking 0n0 worDtno.

Buf VARAPEL is desioned to orotect ogoinst the noturol deteriorotion bf wood before it slorts.

Becouse VAI?APEL is bosed on the omozing ENVIR0S0L@q6tem. Ihis meons it con penetrote deep inlo the cellwolls

In o recenl tesl, ftio cedor shingles u€re ltbjected to o blow lorch for 5 seconds. AIfer fhe torfhes were remo\€d. the unlreoted shinole confinued fo bum. The shinole treoled with VAMPELionloinino W-90 fire relordonfdid nol.

Reduces chgcking ond crocking

The dry cooting is protected ogoinsl mildew ond rungor grown.

Helps vrilcod resisl unsighfly u/oter discolorolion.

Used under point, on bore wood it improves odhesion of lhe top cool while it stobilizes fhe u/ood.

SPECIAL ATTRACTIOIIS bring more traffic to your store 0r customers to a buying show. Collections such as this antique tool display have drawing power. Vintage automobiles contrasted with behemoth trucks of today (center pholo) are especially interesting to men;and children who will entice their parents into coming. Prizes for a sweepstakes drawing encourage customers to submit an entry. Split rail fence helps to keep them secure from light-fingered customers.

Basic Ways to

FnprunlNc THE ATTENTIoN oF romorrow's Vbuyer is one of the secrets of improving sales for both the retailer and wholesaler. As the peddler hawking his wares in the street knows, "they have to see it to want rt.

Principles to follow in attracting people to your business are fundamental. Interest them! Entertain them! Educate them! Give them something!

An exhibit has great drawing power. It can entertain and sometimes edricate as weli ^Offer your premises to the Horseless Carriage Club for a mini-show. Arrange for a display that ties in with your merchandise such as antique tools. Invite local artists and craftsmen to display their work. Allow youth groups such as Scouts and Camp Fire girls to use your facilities for a family-oriented project.

Another method of attracting people used successfully by some retailers is the community bulletin board. A large, attractive display area is set aside for the organizations in the communitv to use oublicizinq events. Placed in an area that encourag6s peopl! to brows-e while they are in the store, it can be useful.

A special window display to acknowledge a community event such as Boy Scout Week, the Blood Bank, United Fund or Community Chest drive will attract people and reinforce the idea that you are interested in the community. Also feasible is recognition of winning athletic teams, outstanding students in schools of the area, and leaders in the community.

Involving your operation in the community pays off. Your name on the back of a Little League shirt is seen by hundreds and registers positively. Such methods are indirect, but eventually do bring new people to you.

Stage a special promotion or buying fair with a theme coordinated to a community celebration, holiday, or theme such as a Mexican fiesta, country carnival,or a more contemporary subject like Star Wars. Have entertainmentconsider musicians, clowns, portrait artists, games, contests. Decorate your business to set a festive mood. Plan well, organize housekeeping, set up crowd control, maintain close supervision, and order.

Educate people in the community with demonstrations, hands-on if practical. Show how-to films, hand out instruction sheets. Set up classes to teach techniques of home repair, maintenance, and improvement. Use

ttract Buyers

your sales reps and manufacfuring resources to offer an on-going type of training. This will attract an audience as well as reinforce your image as a reliable, dependable source of help and supplies.

Plan your free give-away so that it is useful for both your customers and you. A yardstick or other simple home tool imprinted with your name, address, and telephone number will be a continuing reminder of your service and interest. Food sold at low cost, hot dog, drinks, ice cream, with a free balloon for the kiddies will sive families an opportunity for a low cost treat. The goodivitt is continuing.

Story at a Glance

. A sweepstakes type drawing with customers coming in to see the prizes and register serves a dual purpose. A coupon printed as part of your advertisement can be deposited at the store to do a double job. You not only bring^ traffic into the store, you accumulate a mailing list for future promotions. The contest entry can b6 turned into a sales survey by asking a few pertinent questions. If suitable for your operation, these survey Cards can be followed up with telephone, direct mail, or personal calls.

A plus is the news generated by these special events. You often can gain free space in your local newspapers with stories reporting your activities, especially if you have involved community groups. Trade magazines also are often interested in covering your promotions. This enhances your image in the inilu3try and converts into clout in seliins.

Remember the -principles something interesting, entertaining, educational, and free. Brain-storm your management and employees for creative ideas. You'll find it successful.

Creative approach attracts customers... interest, entertain, educate.. free gifts. . . contests. ways to expand sales clout.

The Wretched Red Tag

Builders. dealers. wholesalers and manufacturers-the whole lumber chain rattles when an inspector slaps a red tag on a building project because he questions the wood products being used.

Luckily, these work stoppages usually can be solved by a call to one of Western Wood Products Association's Field Services representatives, whose background, expertise with the product, and professional relationships with building officials bring fast action and a quick restart of construction.

For example, an lrvine, Ca., city inspector recently called a halt to a 50-house project which was about one-third framed, because of ECON gradestamps on studs that also were officially gradestamped "finger-jointed STUD."

The books says the lowest grademark showing sets the grade, and the nonapplicable stamps must be obliterated. Reframing or doubling up posed a time-consuming and costly situation.

WWPA field rep Frank Stewart heard about the problem while working with another city building department in Southern California and at the same time the Lumber TIMBER.

Association of Southern California was notifying WWPA headquarters in Portland, Or.

Stewart met with Irvine officials. walked the site and pointed out that the finger-jointed stamps had been applied after the studs had been manufactured from other cut up gradestamped stock, and the mistake was in not obliterating the earlier marks.

The officials accepted WWPA's explanation and the red tag was lifted. Other WWPA representatives stationed throughout the country constantly report similar instances where their troubleshooting work pays off.

But Stewarts's story doesn't stop there. As an outgrowth of the Irvine incident, he presented the first in a series of lumber training sessions to the building inspection department, during which he cleared up misconceptions on lumber characteristics and end-joined lumber, and the second on design considerations and WWPA's Span Computer and other Iiterature.

WWPA field services department manager Victor Riolo points out that his staff is stationed nationwide to assist manufacturers, distributors and users of western softwood lumber products.

Whenever a problem arises, or for education to prevent problems, Riolo asks interested persons to contact him for an introduction to the nearest WWPA field representative: call (503) 224-3930.

Thqt's How lt Goes!

"lt's a business stimulating, idea I got from the auto industry. I gave him a $50 rebate."

The Merchonl Magozine

SPECIALTY PRODUCTS EARN THE "BLUE RIBBON"

Let's taf k about Specla lty Productsthose wonderf ul lines which give you maximum profitshave wide customer acceptanceand a good steady turnover.

lllustrated are a lew suppliers'trademarks that rate our blue ribbon for high performance.

They can also be your Parlners In Profit.

PERSONATS

Scott Cardwell, Cardwell Forest Products, Fullerton, Ca., will marry Jennifer Martin on March 29. TheY plan to live in Fullerton.

Miles Butterfield, United Wholesale Lumber Co., Montebello, Ca., is back from a Coos Bay, Or., trip.

A. C. Frese is joining Tree Products Co., Lake Oswego, Or., to open an office for them in Birmingham, Al.

Paul Herrfeldt, California Redwood Sales. Santa Rosa, Ca., is back from a golfing vacation in So. Ca.

Bud Bucholz. Jim Henderson and Bob Church were winners in the Rolando Lumber Co., San Francisco, Ca., January sales contest. Each will be treated to an all expense paid weekend with their wives, according to Jack M. Higgins, v.p.

Bob Reid, Reid & Wright, Inc., Honolulu. Hi.. is successfully recovering from a recent hospital stint.

Bob Shannon, Noyo Timber Products, Santa Rosa, Ca., and his wife, Judy, got in a recent respite in Hawaii.

John Souza has joined Martin Forest Industries, St. Helena, Ca., in purchasing and sales, according to Gordon Martin, pres.

Clint Bower, Mariners Forest Products, Santa Ana, Ca., is back from a l4 day fishing trip including an 8day stint some 400 mi. S.W. of the tip of Mexico's Baja Peninsula.

Mark Lofland, Capital Lumber Co., Orange. Ca., got in a recent week skiing at Mammoth Mountain, Ca.

Jim Sloan and Steve Killgore have ioined Fremont Forest Products' irading staff in Eugene, Or., according to Pete Speek, pres.

Mike Stevenson, formerly with Louisiana - Pacific. Oxnard, Ca., has joined the staff of Hagle Lumber Co., Inc.. Thousand Oaks, Ca., according to Steven Hill, v.p.

Steve Hemela is now regional sales mgr., So. Ca., for Westmark & Assoc., Costa Mesa, Ca.. manufacturers reps for Abitibi, D & M Wood Products, Conolite, Maple Brothers, and Townsend.

Ted Matthews. Pacific Forest Products, Fresno, Ca., is visiting Cancun, Mexico, this month on a Woodwork Institute seminar trip.

Turner G. Brashear, pres. and c.e.o., Victor Equipment Co., whollyowned subsidiary of The Pacific Lumber Co.. San Francisco, Ca., is also the new v.p., industrial products for Palco.

Jack. R. Brown, new regional director of public affairs and communications for Crown Zellerbach Corp., will cover Or. and Wa.

Pat Olson is new to trading at Continental Forest Products, Lake Oswego. Or.

George Winter is now moulding sales mgr., distribution div., GeorgiaPacific. Portland. Or.

Ronald Wise is handling national plywood sales for Chander Corp. at their re-located facility in Woodland. Ca.

William Swindells, Jr., v.p. of Western Wood Products Assn., is the new pres. and c.o.o. for Willamette Industries. Inc.. Portland, Or.

David Brewer has moved to mgr., direct sales, Champion Building Products, Eugene, Or. Edward Kennedy has gone to Columbus, Oh., as mgr. of the area sales office.

Jerry Hancock and Dick Wood, O'Malley Co., Phoenix, Az., were recently in So. Ca. on business.

Richard DeMarco. Scott Robinson, and Chuck Robinson now are operating Kokanee Forest Products, Bend, Or.

Billy Welliver is now sales coordinator, export panel products, Louisiana-Pacific, Portland, Or.

Phil Castle. C & D Lumber Co., Riddle, Or.. won the top prize. a trip tt-t Hawaii, which is awarded four times yearly in the company's on-going safety program.

"We'll treat your lumber right." Our CCA Salt Treating cylinder is one of the largest in the West; more than 30,000 board feet capacity per charge

STEVE RYAN General Manager

March, 1980

(iail Overgard is thc ncw'!.p.. ol)cnrtions. States Venccr ('o.. L.ugcne-. Or., according to I)iane Nlonto1a. pres.

Randy Philips. Philips [-unrbcr Salcs. Thousand Oaks, Ca.. rvith his r'"ile. Carol, arrcl dar-rghter. .l anrie. r isitcrl Yosenritc on A \ acatiolt in the tr lrotor honre. Don Philips tendccl the store. und called on sawnrills irr Redding. Cl.

Rick Cunningham. Benclir Forest Protlucts. Ccrritos. C'1.. lnd his r'" il'c. Anne. urc pirrents ol' a clar"rghtcr. Caroline Brittney. born f.cb. 7. 1980. weighirrg in at 7 lbs. 5 oz.

Dan Naughton is nc\\,to the sllcs stat'f' ot'(i & R Lunrbc-r Co. (lovc'rclalc. C'1.. accorrlirrg to l\lartr Olhiser. sales nrgr.

Pete Tronquet, Wcst ('oust Door. Irrc.. Tlcorril. Wa.. is thr. lte \\ prcs. ol thc trir & Ilcrllock [)oor Assn. ( raig Agee. Nicolai Co.. I)ortllrrrl. Or.. is r.p.: .iohn \\'hite. Sirrrpsorr l'irrbe r Co. cloor tlir,.. Sclttlc, Wl.. scc.: Robert H. Hunt. trcus. uncl crr.c. sec.

I)ave Brewer is the new distribution direct mgr., Champion Building Products. lunrber sales central. Eugene. Or. Ed Kennedl hus transttrred to Colunrbus. Oh.. as area mgr.

Gary Calder is trading in the wholesale div.. Consolidatcd Lunrber C'o.. Eugcnc, Or.

Bjorn Haugen is now directing Continental Lumber und Gold Shield lunrbcr remanulacturing. Boise. Id., as the new corporate director. lumber operations. l"leetwood Enternriscs. Rirersidc. Crr.

Dick Clark. neu salcs nrgr.. Coast Manuf acturing. Eugene. Or., also is handling sules for Iiills Creek MI'g.

Dirk Stelle and Tim Mc(iuire have joined the trading stafl'at Roguc Forest Proclr.rcts. Eugcnc. Or.

(llcnn Breedlore. Dale l-lcshntan. untl Ron Breedlove rrrc stal'ling thc ncrr [)r0grcssivc lnlcilrational [rorcst I)roducts in .,\ntlcrson. ('u.

Rick Stokes rs now the nrgr. of' Dianrond Intcrnltional Builder Centcr. Rir"erton. Wy.; (ireg (Jeorge is a lrcw outsidc salcsrnlrn.

Patrick J. Bullion has been nanred Nationll Salcs Representative o{' the Year for Celotex Building Products [)iv.. Olkland, Ca.. rcgion. according to James L. Allegood. gen. salcs nl gr.

Ken Osborne. G & R Lunrber Co., Clor,erdalc. ('a.. and his wile. Charlene. have a new son, Tyler Markham. born Jan 12. 1980. we ighing 7 lhs. l5 oz.

E,arl Bleile ancl Nancy' Johnson are rrorv with Dicr Lumber Co.. Sacranrento. Ca.

(iary Hogan is ncw to tradiing at A.C. Dutton Lunrbcr Corp,. Tualatin. Or. John ('aplener and Sid Smith are now tfttdcrs with Totcnr Forest Products in thcir new ot'llce in Tacon'ra. Wa. Steve Hewit is thc new plant nrgr. at Winclsor Mill, Santa Rosa, Ca., accorcling to Ray l'lynn, pres.

toff=t-ffroUtttDD

PtilEtlllG has a number ol pieces attractively showing the color and grain characteristics.

Paneling Accents Redwood

Superior performance, inherent characteristics and natural beauty have made redwood a popular paneling for many years. And it continues to be used very widely. Redwood naneline is made in quite a variety of sizes and grades applicable-to many various interior designs.

Now, Pacific Lumber is making a new type of paneling that provides an accented redwood beauty on walls or ceilings. The uniqueness of this new products is accomplished by using short pieces of clear all heart

The Merchant Magazine

redwood which increasingly show the wide range of subtle heartwood color and grain characteristics. This effect can be seen in the picture on this page.

The short pieces are precision finger-jointed and glued endwise into 8' lengths. These finger-jointed lengths are straighter than the occasional bowed pieces of solid lumber. -Another advantage is that as it is made up of short pieces this new paneling product costs less than single full length 8' pieces, which Pacific is also offering.

This product named "Palco-Loc Redwood Paneling" is a nominal 3/a" x 5" which provides another economy advantage by giving substantially the same in-place appearance as l" or 3/q" nominal redwood. The pattern, #220r/2, is tongue and grooved, eased edges, reversible with one side saw-textured and the other surfaced. The official grade is certified kiln dried, clear all heart, mixed grain California redwood.

For new construction and remodeling, this paneling is protectively packaged in easily handled cartons. A carton has just fourteen 8' pigces and two layers of shorter pieces, providing a net coverage, allowing 4Vo jobsite trimming, of 55 sq. ft.

Palco also is offering a similar finger-jointed paneling using clear grade pieces which have the attractive contrast of sapwood and heartwood.

young aggnessive company with over 20 trading professionals anxious to serve YOU with all sizes, grades and varieties of plywood, lumben, shakes and shingles.

Home building and construction in general should no longer be held economic hostage by government policy-makers every time it appears that a recession is the solution to inflationary trends.

The federal government has been urged to stop using home construction as a whipping boy and to develop a long-term program to assure adequate housing for young and old alike by John M. Martin, exec. v.p., of the National Lumber and Building Material Dealers Association. He points out that every time the government decides to tackle inflation, they throw a noose around the construction industry. As a result, housing becomes prohibitive for consumers due to excessively high interest rates.

When such a condition exists. home building is slowed far behind the economy in general and then is forced to play catch-up when the restraints are lifted. Playing catchup merely deepens the problem because, in the meantime, the demand has continued to build up. It becomes difficult for home builders. financial institutions and others involved in providing housing to meet these repressed demands for housing; builders' costs

Lumber & Building Material Dealers Charge Industry ls Economic Hostage

are forced up and the consumer pays...andpays.

The federal governmen t is guilty of bandaid surgery as far as home building is concerned, Martin said, and every attempt to provide a solution is a temporary approach. Temporarily change the interest ratel temporarily pre-empt state usury laws; temporarily pump some funds into a new or an old, wornout program. Martin emphasized the need for no more bandaids, but a complete overhaul of the nation's housing program and the role government should and must play.

The national spokesman for the retail lumbermen also criticized government's turning its head in properly supervising the explosion in money market funds. Without proper liquidity factors and without the same constraints facing banks, savings and loans, and other thrift institutions, the money market funds will continue to deplete funds available for mortgage financing.

Obviously, when people can invest in money market funds, write checks against those funds and make I, 2, or 3 points better interest, there will be a continuing trend for money to move away from normal financial institutions. Here again, the government is allowing home buying consumers to carry more than their share of the burden of solving monetary and fiscal policies.

For this reason. he said, the home buiding industry, lumber and building material dealers, fi nancial institutions - anyone involved in providing housing - should now demand that the federal government stop repairing or overhauling worn-out programs. It's about time, Martin said, that the inner tube was thrown away and the housing industry was outfitted with new programs consistent with modern times, modern economies, modern technology, and the current needs of the people who need housing.

SPECIALIZING in QUALITY REDWOOD

KARL DREXEL .IAMES PETERSON PAUL ANDERSON BILL BROGAN

Pre-cut fencing, benderboard, commons ond kiln dried uppers. ALSO Green ond kiln dried Douglas fir, pine, cedar ond hemlock.

NEW PRODUGTS and selected sales aids

Iuii:lttl:i!l:lilii:il::il:ir:iil:ii!ltiilii:'.::::till:i:l.illit:l

Kitchen Helpers

Three new kitchen helpers from Rubbermaid include a mix 'n measure covered shaker, a portable silverware caddy and a quick release ice cube fray.

The mix 'n measure covered shaker has measurements, including metric, up to a four-cup capacity. The lid, which comes in burnt orange, white and yellow, seals tightly for shaking or storage. The smoke colored seethrough container, including the lid, is top rack dishwasher safe. Suggested retail price is $3.49.

^ The portable silverware caddy has tour compartments to carry utensils and silverware from sink to storase. The caddy can be used with a dTsh drainer or by itself on counter or sink. In five popular colors, it has a suggested retail price of $1.79.

Quick release ice cube tray makes 16 cubes with rounded bottoms for an especially quick release with just a simple twist. Wire handles at both

ends give a sure, positive grip. It is stackable with a suggested retail price of $1.29. It is packed 24 to a tear tape shipper shelf pack.

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Coal/Wood Central Heat

The Tritschler HK Series coal/ wood central heating boilers, German-built to European standards, are now being offered here through Covinter. Inc.-

Available in sizes with solid fuel outputs of 97,000 to 156,000 Btu/hr, they burn coal with an efficiency higher than 8OVo. This reportedly enables the unit to heat an entire home, including domestic hot water, without the use of fuel oil or sas. Efficiency is assured by the turbui-ator design which increases the exposure of water to heat and reduces heat loss through the chimney.

The unit can supplement an existing oil burner with automatic switch to oil when the flre runs out in the solid fuel chamber. It is equipped with a safety heat sink that absorbs overheat above 212"F allowing for easier installation with a closed expansion tank.

Sealers Stop Air Leaks

Protection from energy-wasting drafts through light switch sockets and electric outlets is provided with two new products from M-D, switch plate and wall plate sealers.

Closed-cell foam is used for maximum weatheqproofing.

Ul-listed, they are packaged eight to a bag and are invisible after installation. Wall plate sealers include eight molded plastic stoppers which can be plugged into unused electrical sockets.

Re-siding Action Plan

Masonite Corp. has a new re-siding action plan for building supply dealers and wholesalers.

The plan is aimed at increasing siding sales through residential residing, room additions and light commercial remodeling projects. It features national and co-operative advertising, consumer incentives, instore re-siding kits, lead referrals, confidence clinics, a new promotional film and new literature.

The co-op advertising program will apply to all No. I grade Masonite brand sidings. Ad mats, radio scripts and two new TV commercials are available for local use. A national consumer incentive Drogram will run from April 15 to Jdne-30 supported by a complete in-store promotional kit. P-O-P materials include posters, banners, tent cards, decals and literature on home remodeling.

A confidence clinic program for

in-store or off-premises consumer meetings has been developed for dealer use and includes films and live demonstrations.

easy clean-up. The machine is designed to be free of obstructions in the path of falling cut-outs, chips and particles. All waste falls directly to the floor where it can be removed.

Hand grips are designed for maximum control with the motor and plunge controls located at the top for easy thumb control . Direct guiding during the milling operation is possible with no wasted ooerator motion resulting in greater pioduction and more profits.

From one control center, all operations including edge preparation are completed. No machine change over is needed when convertins from wood to metal edged doors. The control center moves so that it is in front of the operator with each milling function.

Sauna Saves Energy

The new energy-saver deluxe saunas by Am-Finn are said to make operational savings the greatest single factor in commercial and consumer purchase considerations.

Based on an 8l KW energy rate, the 8' x 8' model operating an average of 60 hrs per week, will deliver an $800 yearly electrical energy saving, while the 6' x 4' can operate an hour a day all year for less than $5 per month, according to company spokesmen.

The savings result from smaller heaters, interior and exterior surfaces, and a lYz" thick foam insulation equal to 5lz" of fiberglass or 8" of sblid wood.

Exterior surfaces, available for indoor or outdoor installations. are natural oak paneling supplied by Georgia-Pacific. Interior wood is pine or redwood.

Pre-hung Door Machine

New from Norfield Manufacturing Co. is Model 3800FL pre-hung door machine for window lite boring, cylinder lock boring, dead bolt boring and edge preparation for metal and wood doors.

With a specially designed milling head which provides two speed ranges for metal or wood, the machine is said to be able to expand both capability and flexibility in metal door manufacturing. All machine controls are located on the milling head to maximize operator efficiency.

The open frame design allows for

Since there is no reason for the operator to take his hands off the guiding hand grips while the machine is milling for door lites, it is a safe operation. The controls for the motor and plunge are located in the hand grips so the machine automatically turns off when the hand grips are released. Additional safety is provided by an emergency stop button that cuts all power to the machine.

The clamping mechanism is designed to eliminate adjustment for various length or width doors. All clamping functions can be controlled from any of three locations.

This composite door lite machine is said to be engineered to work fast, require little operator motion, and continue to work year after year without downtime.

Asbestos-Free Sealer

Asbestos-free duct sealer for a variety of uses is new from Nashua Tapes.

Useful for sealins out water. dirt and other contaminaiions from homes, offices, industrial plants, it reportedly offers superior aging and adherence to a variety of surfaces.

Available in I lb. or 5 lb. cartons, it adheres in temperatures ranging from -3fF to 125"F and is said to withstand brief periods of heat up to 200"F. The product offers water absorption of 0.97o with oxidation resistance at l3yF for up to 30 days.

It adheres to wood, glass, plastics, metal, rubber and painted surfaces and will not corrode or promote the decay of steel, copper, brass, zinc, aluminum, rubber, wood, painted surfaces and polyethylene. It also, reportedly, will not stain hands or painted surfaces.

Wood Spindle Merchandiser

A new merchandising system for wood spindles has been developed by the E.A. Nord Co.

Designed by a store fixture producer, the merchandiser incorporates a modular concept. Retail dealers can choose one or two merchandisers and expand their displays as sales increase. They are stocking displays so consumers can actually select the stvles and sizes thev want from the fliror display

Each unit requires only 6 sq. ft. of floor space, yet more than $200 retail value per sq. ft. can be displayed. The 20" depth enables dealers to use the merchandisers in gondolas as well as end aisle or floor displays.

One basic merchandiser accommodates six different stocking packages. The system also is flexible in that the dealer can develop his own stocking patterns. Full color signs emphasize a variety of spindle uses such as room dividers, stair railings, bookcases and grilles.

Nord offers eight different spindle designs in ten stindard lengths, 7%" to 6'. and 2. 3 and 4" nominal thicknesses. Spindles are turned from western hemlock, brush-sanded at the factory, and individually shrinkwrapped to protect them both in the warehouse and on display.

Also available are 8' spindles, newel posts and handrails. Companion merchandisers display these products as well.

Free Standing Fireplace

Fireplace efficiency tests sponsored by the Fireplace Institute gave Preway Inc.'s freestanding Provider fireplace high marks.

Under test conditions. it burned 17 lbs. of wood per hour with an output of 53,542 BTU/HR, reaching a high of 4OVo efficiency.

The built-in heat-circulating fan operates both manually and by thermostatic control to circulate room air

through a heating chamber and back to the room throueh side louvers. A 24" thick fireb6x opening with energy-saving glass doors is standard equipment. Energy Mizer "outside air" intake kits are available to draw in outside air for combustion.

Prefabricated in steel with a porcelainized steel hood and chimney pipe, it is available in red, black and mahogany and is U.L. listed for all homes includine mobile homes when installed with air intake kit.

The Merchant Magazine

Cabinets for Handicapped

Kitchen Kompact now offers cabinets modified for use by the handicapped.

The base units are crafted with a lower overall height and extra toe space to accommodate the footrest of a wheelchair. Base drawer units, single and double cabinets are available in a variety of widths to fit virnrally any kitchen layout.

A matching 5r/2" wide sink front valance hides the sink, while allowing easy access for an individual in a wheelchair. The standard wall cabinets also meet government agencv requirements fo"r housing fo"r thi: handicapped.

Three cabinet lines are available in easy-access design for the handicapped.

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For more inlormation on New Products and New Literatur€, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can proc€ss your request faster! Many thanks!

Optional Cabinet Add-ons

In an effort to control cabinet manufacturine costs and allow the consumer g-reater flexibility of choice, Kitchen Kompact, Inc., now offers specially designed Amerock Cabinet Aides as an optional feature.

Combination Wood Stove

New from the Garrison Stove Works is a combination wood stove, which combines the beauty of an open fire with the efficiency of an airtisht wood stove.

T[e ambience of a crackling fire is available by opening the stove doors and using the spark guard screen. When the doors are closed, the stove is airtight and is said to burn efficiently up to 12 hours without reloading.

The stove comes in three sizes and can be used freestandine or vented into the fireplace. It c;nforms to Underwriters Laboratories standards, and has a 20 year written guarantee.

They are added to units only when specified to minimize the unit cost of each cabinet model, according to the company. The consumer is free to choose the desired accessory.

D-l-Y Building Plans

Garage, pole buildings, and horse barn plans, pre-packaged in polybags, are now available from National Plan Service, Inc.

All 2l plans are designed for the D-I-Y market. They are available as open stock or in Big Profit Maker displays.

of depth resulting in a three-dimensional thicker looking roof. They are available in three earth-tone colors.

Designed for durability, they are UL wind resistant, crury a Class "C" fire resistance rating, and come with a 20 year warranty.

A similar shingle called the Rustic Shake Asphalt Shingle is designed exclusively for the west coast market. They include heavier granules, are also UL wind resistant and Class "C" rated fire resistant. They carry a 25 year warranty and are available in six colors.

Room for Two

Pearl Baths has added the Ultimate Bath to their line, a round design with a wide seat and room for two people.

Three whirlpool jets are placed where they can soothe every part of the body. Jacuzzi Bros., Series P, le HP pump supplies the action to three Jacuzzi Health stream hvdro-air jets. Two suction returns wiih filter screens are used in the system which is plumbed in schedule 40 PVC pipe.

Shipped assembled, all components are self contained in the 54" x 54" perimeter. A heieht of 29 & 3/a" allows it to be moved ilrrough standard door openings. It may be installed with a skirt. in a deck or sunk into the floor.

Shipping weight is 190 lbs. Available in nine standard colors and white, matching colors can be special ordered.

New Look Shingle

Rustic Shingles, manufactured by Celotex Roofing Products Division.'can be used on both new and existing homes.

With an exclusive 5-tab random length design, they give an appearance

HYAMPOM TUMBER COMPANY

Dry Kiln & Milling Division 23fi) Moore Rd.

(P.O. Box 4754) Redding, Ca. 96fi)1

(916) 243-2814

We dry and surface all western softwoods

"Thi, is our seuenteenth year of seruing you . . . and we look ,, forward to many, many more.

Rustic Paneling

New Forest Hill hardboard paneling designed with a woodgrain texture is from Masonite Corp.

Priced fo,r the cost-conscious builder and remodeler, the prefinished wall paneling has a rustic look.

In both a light and dark pecan color, random planking and dark grooves combine with a hieh fidelitv finish.

The 4 x 8, Vt"-thick pineling installs with nails or adhesive, directly over studs. on furring strios or on an existing flat wall sirface. It wipes clean with a damp cloth.

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For more inlormation on, New Products and New Litereture. write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so w€ can process your request faster! Many thanks!

Polyester Putty Pack

A two-compound polyester filler kit is from M.B. Fillers Australia Pry Ltd.

X-L-Fill is marketed in a plastic pack lined with aluminum foil. It contains 150 grams (5.3 oz.) in a tray with the correct quantity of hardener in a separate compartment. A contoured mixing blade is included. The putty begins to harden about 8 minutes after mixing in moderate temperatures and more quickly in hot conditions. Curing takes place about 20 minutes after hardening. I

Bug Popper for Pests

An electrically charged, indoor/ outdoor insect killer to eliminate flving pests is now available from Eirvironmental Systems Corp.

The Bug PbppeP Mo^del 105, all steel, electrically charged, is said to rid areas up to 20,000 sq. ft. (% acre) of flies. mosquitoes, and other lieht sensitive inse-cts. The self cleanins stainless steel killing grids minimizE clogging, and the unit is galvanized, primed, .and electrostatically painted to provide rust-free service.

Attracting light sensitive insects with a 15 watt black lamp that also serves as a convenient nisht light. it measures 8" x 23" x 21il , weighs 3l lbs. U.L.-listed and C.S.A.-approved, it reportedly costs only 4l to 5l per 24 hours to operate. Options include a galvanized iatch tray and a mountinq bracket.

SuggestEd retail price is $l15.95. Larger units also are available.

Ridge Vent Display

Leigh Products has new point-ofpurchase floor displays for ridge vents.

Each features a colorful header board and new component parts packaging. Informative literature explains

Microwave/Electric Oven

Amana Refrigeration, Inc. has introduced the Radarange@ plus microwave combination oven. offering three cooking methods: microwave, conventional electric or a combination of microwave/electric.

Space saving, the combination oven takes up no more space than a 30" range and actually op€rates as three ovens. The microwave has a full 700

when and why ridge vents should be used and provides installation inshuctions.

The merchandising program is designed to help professional contractor sales and inhoduce the ridge vent as the ultimate in natural ventilation to the average consumer.

watts of microwave cooking power; the electric is self-cleanins for conventional baking and broiiing methods; the combination microwave with the browning and crisping characteristics of electric baking and broiling in a self cleaning, 3.4 cu. ft. oven.

The microwave combination oven is said to provide excellent cooking results with any of the three svstems and clean up is-completely automatic.

A MacMillan Bloedel Affiliated Co.

The Universal Greeting of Doors

Doors create private places mysterious, ."stay out" spaces or, ceremonlously say: Welcome! Come in! Rest and stay.

- Hannah Ross Lurie

Cathedral glass of opalescent caramel and cinnamon border clear glass beveling to bring warmth and beauty to any front entry. The Chateau Bordeaux, one of Simpson Timber Company's newest International Doors in the Classical Glass series, is a subtle combination of Tiffanystyle glass in Victorian peaked windows. Matching sidelights in the same colors are optional.

Solid Hardwood Panels

Character marked solid paneling from American hardwoods, is new from Graser Lumber Co. It features deep, random V-grooves created when the panels are butted together. Installation may be hori-

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The split-proof, laminated panels on the Chateau Bordeaux feature Simpson's new warranted Innerbond construction. Add extra wide stiles to accommodate a wide range of door hardware for another beautiful addition to the International Door line.

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., $rri1s 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

The Merchant Magazine

zontal, vertical or diagonal.

Available in four American hardwoods, oak, walnut and cherry are 15" thick, butternut %" thick. All species are packaged in mixed 4", 5" and 6" widths, lengths random up to 8', with each board tongue and grooved on the edges and ends. Packaged for protection, easy handling, and clean jobsite delivery in cartons. Each covers 50 sq. ft.

Aluminum Frame Snips

Malco Products, Inc., has a new lightweight snips with an aluminum trame.

Only t/a the weight of normal steel types, these snips have strong reinforcing ribs that duplicate the strength of steel and facilitate uniform handle pressure when cutting heavy gauges of sheet metal.

Equipped with supreme, cutlery grade moly steel blades that are electronically heat treated and tempered for sharpness and durability, they have precision ground beveled cutting edges that stay razor sharp longer and make pattern cufting, even circle cuts, smooth and easy. They also are resharpenable and replaceable.

Ideal for a variety of sheet metal cutting, vinyl siding, gutter and downspout jobs, they come in two convenient sizes, and are available with durable saddle leather holsters.

Heat Pump Thermostat

The Climate Control Division of The Singer Co. has a new thermostat for use with their expanded series of heat pump systems.

It has internal wiring for H-R and PHP heat pumps; a systim signal light to.indicate-thaf the compresso-r is op?ratin-g on either the heaiing or cooiing cycle; an auxiliary heat light which goes on when the second stage of heating is activated; a check light for either heat pump malfunction or selector switch moved to the emergency heat position; and indicator lights to show that the unit is operar ing and as a reminder when the supple_mentary heat is operating.

Heat pumps come in lY2, 2,2Y2, 3, 3rh,4 and 5-ton sizes. The entire line affor{s competitive efficiency ratings and COP ratings of 2.2 to 2.8.

Fiberglass Shingles

Bird & Son, Inc. has introduced a new fiberglass shinsle. Glass Bilt.

Made 6f fiberglass mat, special asphalts and rock granules, it has passed rigorous tests conducted by the Underwriter Laboratories and earned the Class "A" rating for fire resistance.

The shingles have a wind seal feature burnt into them of thermoplastic dots, which are set into sticking action by the sun.

They are available in five colors and three styles with a2D-year limited warranty.

Maple Woodgrain

Weldwood Main Street, a maple woodgrain print paneling from Champion Building Products, reflects the decorating trend toward a casual, comfortable lifestyle.

Sap and mineral streaks native to the maple wood species have been captured by a high key/low key print process. Produced in three colors, it is available for both commercial and residential application in 4' by 8' panels in Va" and 5/az" thickness.

CALIFORNIA FOREST PRODUCTS

436 14tb St., suite 404

Oa6land, Co, 946t2 (415) 465-26j5

John Wilton

Redwood and Douglas Fir Lumber.

Cedar Shakes and Shake Felt

Plywood Siding and related items

"Where Dependability is More Than a Phrase"

Wall Unit Wine Rack

A new wood wine rack coordinates with Haas kitchen cabinets and modular wall units.

Available in six finishes, the 42" long rack is mounted on a modular shelf. Front and back supports hold bottles at the proper horizontal angle.

One of several new customizing accessories, it reportedly offers dealers greater design flexibility and grves consumers a convenlent way to store and display their wines.

Bathroom Fixtures Displays

Two counter displays and a floor display are available for the new Dolly Trim decorative replacement bathroom fixtures.

Two sizes of counter displays are available. One displays a complete diverter set for use with a shower over a tub. A larger display shows four types of handles mounted on rigid black opaque plastic. A black and gold header tells how to make the replacement.

A floor display shows five different styles. A dealer can select any of nine available metal finishes for the display. A pocket holds literature that itemizes the full assortment of stvles and finishes available.

'The displays come fully assembled at no extra charge to dealers.

Full of Hot Air

A new room to room air transfer system, the TransairP, is now available from Preway Inc., manufacturers of freestanding and built-in heat-producing and conventional fireplaces and accessories.

Manually operated from a wall switch, it transfers warmed air to adiacent rooms without duct work. Ari electric motor moves 200 cu. ft. of air per minute, reportedly supplying maximum comfort and full utilization of heat produced by a fireplace, space heater, wood-burning stove or other heat source. In summer the fan makes rooms more comfortable by circular ing air.

Installed in an interior wall. the

fan is designed for new or existing homes. Adjustable housing is adaptable to fit walls from 2Vr" to 515" thick. A decorative housing covering rough edges in plaster or wallboard provides a finished installation. The unit comes in beige enamel or can be painted.

Suggested retail price is $86.20.

Tub, Lav Match-up

A new one-piece tub and matching lav with a contemporary design based on human engineering principles is from Lipoert Com.

The tdb. available in standard 5' and 6' sizes, can be ordered with a self-contained whirlpool system. A built-in lumbar support, said to be anatomically accurate in configuration, holds the bather's back.

Specially designed handles make

CUSTOM REMANU FACTURING

Prompt service, quality, and a desire to please is our business. Call us for your custom milling requirements.

getting in and out a simple and natural procedure. Also incorporated are gently curved sides and a ribbed bottom for safetv.

These energy saving insulation products were developed by Celotex Building Products Division in a l0 year, $10 million research program. They are comprised of a fiber glass reinforced polyisocyanurate foam core faced with aluminum foil on both sides.

It has white coatins on one foil facer for exposed use in-interior applications on walls and ceilinss. The foil facers form an effectivE vapor barrier.

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The optional whirlpool has a recirculating system with no additional plumbing required. Whirlpool features include central air-mixture confrol, jets recessed into heads; 3/e-h.p. pump motor, a patented venturi that drains pipes lOOVo, and a l-30 minute timer that turns the system off automaticallv.

Matcliing lav is wide at the front for washing hair and face, narrows and deepens toward the rear for washing hands. A large mounting area is designed to accommodate a wide variety of plumbing fittings.

Both designs come in molded marble in 16 colors. The high-gloss surface wipes clean with a damp -loth and mild detergent. Matching wall panels and tub surrounds are available.

Foam Core Sheathing

Thermax Sheathing and Thermax Insulation Board bv Celotex Building Products Divisi6n provide an RValue per inch which reportedly is unsurpassed by any other insulation. Both are available in thicknesses ranging from th," to 2Vt"

For more information on New Products and New Literature. write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newporl Beach, Ca. 92660. Please mention issue date and page number so we can process your requeSt faster! Many thanks!

Specialists in REDWOOD . . clea$, commons, industrial items and lath. Also plywood siding in redwood and Douglas fir.

Pipe Organizer

Mini-Modules, prefabricated rack units that assemble into a storage system for pipe, bar, tubing and structural materials are now available from stock from Jarke Corp.

One man reportedlv can set them in place in minu'tes. A iailor-made storage pattern, it can be made to accommodate a new height, length or width when needed.

Each is a rigid heavy duty allwelded rack member. No bolts, fittings, or tools are needed in setting up or taking down units.

Available in four basic compartment sizes, including several multiple arrangements. capacities range from 2,500 to 7,500 lbs. and from 16" wide, l3th" high to 26" wide, 23r/2" high.

conditions, it comes in l" , lrh" , and 2" widths. Reportedly it tears straight and doesn't curl, even when torn in long strips. With a 2OVo elongation, it conforms and holds firmly, sealing out all air leaks.

With a thickness of I I mils. it has a bursting strength of 30 psi. and a tensile strength of 15 lbs./in. width. Its ability to adhere to steel is rated at 50 oz./in. width.

Designer Lighting System

Silverline Building Products Corp. has new extruded aluminum lighting systems in seven designer fixtures with wood, earth-tone, white, or black finishes.

Designed for easy, do-it-yourself assembly, they are said to fit together like jigsaw puzzles. The mini-track components are polarized so that they fit together only one way.

A low-wattage track lighting package is for residential and light commercial applications. It comes in two compact sizes for R-20 and R-30 reflectbr lamps. It reportedly is priced competitively, easy to install and maintain, and provides long lighting and energy-saving efficiency.

Convertible Broom Closet

In response to requests from dealers and customers, Kitchen Kompact, Inc. has introduced a new 24" wide broom cabinet.

Utility Cloth Tape

Nashua Tapes' new #398 silver cotton cloth duct tape is reported to be ideal for most HVAC and sealing applications.

Designed to apply easily and adhere firmly under demanding field

They are 24" wide x 24" deep x 84" tall, available in three kitchen styles. The line also includes broom cabinets in 18" widths. The smaller cabinets are available in 12" deep models which match the depth of the wall cabinets. and in 24" deep versions, matching the deeper base cabinets.

For further versatility, an optional shelf kit is available to convert any size broom cabinet into a handy pantry. The kits include four shelves, plus sturdy shelf clips, ready to install easily in any of eight predrilled positrons.

Kitchen Kompact currently produces three cabinet styles: Plaza One; Glenwood Two. and Richwood. Each style includes a full spectrum of base and wall cabinets, plus cabinets for special applications, such as range bases, sink fronts, lazy susans, and what-not shelves.

Skin Packed Faucet

MFI Plumbing Products has introduced new, four-color packaging on CareFree single lever, dual handle cartridge, dual handle washerless and bronze-tone faucets.

Featuring a shadow box design, the cartons allow customers to see the

product without opening the box. Faucets and fittings are skin packed tq prevent pilferage and parts loss. The back of the carton has step-bystep do-it-yourself instructions and illustrations to assist the customer.

CareFree is said to be America's most complete line of bath products for do-it-yourselfers. In addition to faucets, products include vanities, vanity tops, toilets, acrylic bathtubs, wall storage cabinets, lavatories, fiberglass sfi'owers and wall surrounds.

European Style Sink

Contemporary built-in ceramic kitchen sinks from Villeroy & Boch are flat-rim units which were first introduced in Europe.

In two styles, they are equipped with a dish basket, hickory cutting board, and removable waste strainer made of enamelled stainless steel.

Their hard glaze smooth surface reportedly makes them completely resistant to the taste of all food, acid resistant and easy to clean. Temperature resistant and impervious to the effects of heat and cold in the kitchen, they can have a dishwasher installed underneath the drain board. They are available in five colors.

Each sink comes with complete installation instructions.

Sink Display Carton

Royal better-grade stainless steel sinks are now being offered in a new displayer carton which turns every double-bowl sink into its own D-I-Y point-of-sale display.

The header unit presents the sink's sales features and pops out from the carton's die-cut window. The carton window provides a full view of the sink inside, with the protection of a plastic window.

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For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request fasler! Many thanks!

Plexiglass Faucet Display

MFI Plumbing Products is offering free to its stocking dealers five faucet displays, which can be used as individual units or combined in any number to form one coordinated display.

Each unit features one of five new faucet lines. Displays show lavatory, kitchen and tub fauiets from each. '

Designed to fit on a standard shelf, the display is made of translucent plexiglass. Builrin versatility gives the dealer the opportunity to build the display that bi:st meets-his selling needs. Dealen initially featuring only one unit can add on and maintain continuity of display.

Displayed singly or in groupings, they can be used for end-of-aisle displays, on counters, or on shelf-tops.

Mahogany Entry Door

Three new plain panel, solid core mahogany entry doors are available from Bel-Air Door Co.

The new designs, added to the expanding door line, are standard size, 36" * 50" x l3/a". They are made of solid core (wood core) with an exterior mahogany veneer skin and are excellent for staining.

All doors have imolanted wood panels with plain flush backs (no panels).

Long Life Carbide Knife

A new carbide planer knife system designed to fit all portable electric

planers, both U.S. and foreign, used in wood cutting, is from Abiqua Sales Inc.

The system allows replacement of the steel knife with a double edged carbide knife which is said to increase the life of the blade approximately 25 to 50 times. The carbide works on wood products, artificial wood, plywood, Masonite, hardboard and most synthetics.

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For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your requesi faster! Many thanksl

Built-in Fireplace

Chinook Manufacturing has a new Energy-Max Built-in, heat-circulatins. zero-clearance fi replace.

"It features an interhal insulation system which allows installation in direct contact with combustible walls and floors; a dual damper-control system that maximizes combustion efficiency and fuel economy; l8gauge aluminized and stainless steel fireboxes; and tempered glass doors and built-in firescreens.

In addition, it comes with a combustion air intake duct located under the base. Added heating efficiency is said to be gained through the recirculation of pre-warmed room air. Outside air supplies combustion to the fre and is vented out through the chimney. An optional warm air recirculatine fan can be installed.

Register Here

Leigh Products has an all new merchandising approach for its line of registers, grilles and diffusers.

Point-of-purchase floor displays feature new consumer packaging, eyecatching header boards and four-color "take home" brochures that show the homeowner just how easY it is to install the products.

This merchandising concept is the first complete retail program offered by a register manufacturer.

MONTANA NEWS

(Continued from page 24)

ical expenses not covered by a company's health insurance program must be non-discriminatory. Such plans, previously often available solely to key executives, must cover at least J001, of all company employees, or at least 80'I' oI so-called eligible employees (i.e., those who have worked lor the company at least 3 years, are at least 25 years old, are not part-time or seasonal, and not members of a union bargaining unit). The wise course lor dealers would be to check such plans with attorneys or tax advisors.

WHOLESALB LUMBER ONLY

P.O. Bcrx 9O4 (r7, Birch St., suite ), Colton, Ca.92324 SPECIALIZING IN TRUCK & TRAILER

Membrane Protects Building Slab

Below-grade vertical walls as well as the horizontal slab at Page Mill Place, an office-apartment complex in Palo Alto, Ca., are safeguarded against water penetration by KMM sandard membrane produced by Koppers Co:', Inc.

A cold-applied five layer laminate, the membrane is composed of a thick, flexible plastic core.protected on each surface by a layer of modified bitumen and an outer film of polyethylene. The material is applied in a full bed of KMM adheJive to eliminate voids which might permit moisture collection between surface and membrane.

The sheets of membrane which roll out like a rug are overlapped by four inches. Using a torch and trowel, workmeh sealed the overlap to turn the covering into a monolithic water-tight shield.

Page Mill Place is a garden-framed, low-rise California-styled development in the Stanford Industrial Park. All of its llS,lll sq. ft. of space was leased in advance of completion. Combining residential accommodations with office quarters, the complex follows a

TREI{D-SETTER Page Mill Place, Palo Alto, Ca., combines otfice quarters with apartment units under communal roof. Expected to serve as an architectural case study for future urban planning, the building has below-grade vertical walls and horizontal slab safeguarded against moisture penetration by KMM standard membrane produced by Koppers Co., Inc. (lower photo) Workmen roll out the membrane like a rug. A five-layer laminate, composed of a thick flexible plastic core protected 0n each surface by a layer ol modified bitumen and an outer layer of polyethylene, the membrane is overlapped and sealed by heat.

concept common in Europe, especially Marseille, France, where in earlier decades, famed architect Le Corbusier designed similar facilities.

An executiv-e health club and a restaurant are incorporated below ground at the project, making the moisture safeguard of KMM especially vital.

Catch All Calls

A phone answering service that can take orders during the evening, weekend, or holiday catches the spontaneous questions and decisions to order.

Timber companies aid the salmon

I\VER THE years, rhe salmon Vand timber industries haven't always been on the best of terms. However, during the past decade or two, their interests have been srowing closer together and toda/they can boast of one of the closest ties fronr diverse industries.

A prinre example of this is the

salmon egg-taking station on Hollow Tree Creek just north of the snrall town of Leggett, Ca., in northern Mendocino County.

In the past few years, the rearing pond situation on Ten Mile River (near Fort Bragg, Ca.) was totally dependent on receiving fish to raise if other states or areas had a

The Merchant Magazine

surplus. If everyone had a bad year the rearing pond program would go begging. The need to eliminate this dependency has now been accomplished through the cooperative efforts of the salmon industrv. and four timber conrpanies in Noithern California.

Harwood Products. Masonite. Louisiana-Pacifi c and Georeia Pacific combined their talents ind resources for this latest venture in salnron restoration.

Everyone involved with the timber/lunrber industry is fanriliar with the ternr of sustained yield. When you harvest timber, you make sure that you engage in complete reforestation, replanting and silvicultural procedures so that even more trees will be available over the next 30-40 or 50 years. The salmon eggtaking station is in reality, sustained yield from the sea. But jur what is it all about?

As Bud Harwood of Harwood Products said recently: "The salmon were neglected over the years by the logging communiry. With little or no restraints placed on harvesting practices, the streams were clogged with debris and soil erosion

SPECIALIZING IN PINE AND FIR PRODUCTS FOR THE INDUSTRIAL AND RETAIL MARKETS.

GATE TBAPS t0 catch salmon as they swim upstream t0 spawn are shown here being installed just before recenl heavy rains.

played an important part in the lack of suitable salmon spawning beds. However, all of that is changed and as a company, we feel that we should do our part to reinstate as much of the salnron population as we can."

Story at a Glance

Timber companies cooperate with the salmon industry to restock the famous King Salmon in Northern California streams. .. in effect, a sustained yield from the sea, as from the forest. The experimental station has already proved successful in the first three months of operation. The station does exactly what its name implies. takes eggs. But as you might imagine. this isn't quite as easv as it sounds.

It is set up with a Permanent foundation across the creek with the gates (screens) that are removable when not needed. When the salmon start to head up streanl , selected females are gathered in the trap system and forced to one end where they are removed.

Once the females are removed, they are killed and the eggs removed. It should be renrembered that these fish are on their way uP stream to spawn and once that is accomplished, they die a natural death. The egg-taking station doesn't change Mother Nature's ways. it just hurries them a few days.

Once the eggs are taken from the females, they are placed in traYS and then fertilized by several of the nrales that are trapped. Now comes a very delicate time when the eggs will either become fertile or not.

During this stage of the operation. the eggs are transported to the Department of Fish and Came facility in Yountville, Ca., for hatching. Once the eggs are hatched, they will once again be transported to rearing ponds. in this case the Ten Mile pond on the Harwood property just outside Fort

Bragg. The final state of the operation will be to move the 8-10" long young fish back to Hollow Tree Creek so that they can head back to the ocean.

The original investment was only 101 female King Salmon. From this has already been created surplus future eggs that can be tiiken to further enhance salmon runs in other Northern California streams.

Nearly everyone will benefit from this program. From the modest $20.000 initial cost. the entire North Coast area will benefit. Commercial fishing will receive a boost just by the nunrber of fish available. As salmon fishing is one of the hardest of all types of comnrercial fishing (all fish must be caught with hook rrnd line ) any bonus for this industry will benefit the entire coast's economy.

As far as the sport fishing is concerned, anyone who has ever had a 45 lb. King Salnron on the end of the line will attest to the pure enjoynrent of the catch and anyone who has every enjoyed smoked salmon (hasn't everyone ?) will need no further incentive to see the benefits of this progranr.

Historic Redwood Mill Closed

February l, 1980 marked the last day of operations for LouisianaPacific Corporation's old growth redwood sawmill (Plant I ) in Samoa, Ca. The plant, built in 1963 by Georgia-Pacific Corp., was preceded by two other redwood sawmills in Samoa.

The first sawmill on the Samoa Peninsula was built by Vance Lumber Co. in 1894. It had rhe capability of producing 60-70 thousand board feet of lumber a day and employed about 200 men. At the time, the company figured they had enough timber to last 20 years.

After purchasing the Vance Lumber Co. in 1900, the famous Hammond Lumber Co. constructed a new sawmill, replacing the original Vance mill. By 1917 the Hammond Samoa complex expanded to include the sawmill, planing mill, a door and sash factory, dry kilns, a moulding plant, a sorter shed, warehouses and a power house.

In addition, it had docks, a rail line and even ship building during World War I. About 1100 men were employed at the time, working six days a week for about $37 a month. Women were first hired to work in the sawmill in 1942 during World War II. After the war they were replaced by male workers and were not considered again for employment until the early 1960s.

By 1948 the sawmill, operating under maximum production, produced about 54 million board feet a

year. Timber supply was expected to last about 50 years.

Plant I was built in 1963 by G-P to replace the old Hammond mill (G-P bought Hammond in 1956). Production was expected to last about 40 years, depending on the old growth supply. G-P lost about 3400 acres of its timber lands due to the Redwood National Park in 1968. In 1978, park expansion took another 27.000 acres of I--P's timber land (L-P spun off from G-P in late 1972). Those lands grew the majority of the company's old growth timber.

With about l5 years cut from the planning time for conversion to second growth operations, L-P had to make immediate changes in its operations. In order to maintain sustained yield on company owned timber lands, L-P had to substantially reduce the annual cut. Because of this, the Samoa plywood mill was closed in November of 1978; the Samoa studmill (reliant on the "peeler cores" produced at the plywood mill) closed in July of 1979 and Plant I (the redwood sawmill in Samoa) Februarv 1r 980.

A new small log mill has iaken the place of Plant 1. The new mill, newest and most advanced in the area, handles second growth redwood logs from 5" to 48" in diameter and is capable of producing about 90 million board feet a year. (Plant I produced about 90 million board feet in 1979.)

MARY'S RIVER TUMBER CO.

Specialists in Western Red Cedar

Channel sdg. or 1x12 SIS2E (Clear Tight Knot €t Standard & Btr.)

Rough and Surfaced Dimension Fencing and Shakes

Rail or truck shipments

North Hwy 99W

45151N.E. Elliott, Corvallis, Or. 97330

(so3) 752-02L8 . (s03) 7s24r22

FRANK CLEMMONS T BOB AVERY

Plant I closure eliminated about 164 jobs. Eighty-six of those employees moved to the small log mill, 34 are being relocated throughout the complex and the remainder will be laid off. When production increases in the new small log mill, about 140 jobs are expected to be available.

L-P's second growth timber management (sustained yield-rotation harvesting) is now expected to provide raw materials in perpetuity.

PERSONALS

(Continued from page 61)

Steve Ryan, Pacific Wood Preserving of Bakersfield, Bakersfield, Ca., is back from a High Sierra skiing trip. (iary Davis is now gen. n1gr. at Kellogg Lumber Co., Denver. Co.

Gage McKinney, MacBeath Hardwood, Montebello, Ca.. was interviewed March 18, on hardwood furniture, by KPWR, a Bakersfield, Ca., tv station.

Ted Gilbert, Product Sales, Orange, Ca.t Jerry DeCou, DeCou Lumber, Atascadero, Ca.; and Ray Louvier, Erbe Wood Products. Costa Mesa. Ca., are back from a Baja Mexico birdshoot.

Cliff Smoot, Masonite lumber div., Calpella, Ca., was recently in Chicago on co. biz.

Bill Steckel is now a sales rep for Simpson Timber Co., Seattle, Wa.

James L. Leary is the new gen. sales nrgr., Holophane Div., Johns-Manville Sales Corp., Denver, Co.

William N. Dennison is the new executive v.p. of the Western Timber Assn. with the retirement of (ieorge A. Craig. Richard (J. Reid is v.p., information and environment; John T. Keane, v.p., timber supply; and Wesley R. Higbie, staff attorney.

Jim Borland is salesnran of the year and Glenn Parker, nrost inrproved salesman at Virginia Hardwood Co., Monrovia, Ca., according to Dave Ferrari, pres.

Cliff Helmberger, Richard William, and Larry Damon are new to trading at Hearin Forest Industries. Portland. Or.

Tom (iilstrap is the new sales nrgr. at John C. Taylor Lumber Sales, Beaverton, Or. Don Pleier is now at the treating div.

William Swindells, Jr. is the new pres. and c.o.o. at Willamette Industries, Portland, Or. Neil Duffie is vice chairman. (iene Knudson plans to retire in'81.

Michael D. Garrett is the new national sales mgr. for Wood Specialty Products, Mountlake Terrace, Wa., according to Winslow Wright, pres.

A redwood price list from 1899

Merchantable or Commons

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Y0U ||lAY notice a few (uh) increases in what prices have done since October 9, 1 899 and today. This price list, from the files of Bob Bonniksen, Louisiana-Pacific Corp., Samoa,

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-pr:i-F-neoucrrox FRoM I'RlcEs oP No I otlADE oN ALL Nt; gqlpg. ritir oo civ., ot " ortcount st tho r.t. ot I p!' ccnt ptrmonth lor 'ntl rtcd p.tn!nt, v Crntr ad{iltlonal lor Dellv.ry to Portt on llont'rcy l'oy' io-"aiiiroior lot o.rrt.rv to Port. ltr catlfornh outh ot Montcrcy B'v

Ca., was put out by the now defunct J.R. Hanify Co., 10 California St., San Francisco, Ca. Among the admonitions 0n the cover 0f the wholesale price list was that "1. All

HAMMERMITT DETIVERS

We hqve some old foshioned ideos obout such things os quolity ond service ond some strong convictions obout the croftsmonship.

For your . Cuslom Milling o Defoil Mouldings

coll Dennis Hommer ot (2,f3) 941-3254

worked lumber shall be measured and invoiced lor contents belore working except 1/2" and %" single and d0uble surfaced, which will be full thickness after w0rking."

RInnil0 ilIIr[IR

Flatbed Specialists! . for all your transportation

TRflI[$PORT needs, statewide in California.

LWESTERN CABG0 and truck shippers were honored by Los Angeles Hoo-Hoo Club No. 2 at its annual transportation night meeting held at Montebello, Ca. Joe Schwallie, president, lll was in charge. l2l Vern King, Sause Bros. 0cean Towing, takes the mike over from Joe; {31 Rick Cunningham; [4] Glen Johnson, Frank Penberthy, Mike Walsh, Ken Coleman, Ted Maple; (51 Doug Willis, Bob Stauffer; [6] Jim Pottratz, Joe Pastusak, Frank McLean; [7] Harl Crockett, Ray McKendrick; [8] Chuck Lember, Harry Selling.

Watch Those Big Ones

Big is not always beautiful if it is a regular customer placing an order several times larger than usual. Be suspicious of a bankruptcy in the future or a change in ownership which might cause payment problems.

Northwest Advertising Clinics

"Getting primed for more retail business in the 80 s" expressed the theme of two, 1-day Hi-lntensity courses covering advertising and promotion at Seattle and Portland, sponsored by the Palmer G. Lewis Co., Auburn, Wa., late last year.

The response to a basic course concentrating on fundamentals of advertising and promotion techniques was greater than expected. The Seattle class attendance overflowed the study room, the Portland clinic drew over 40. Retail lumber dealers came from all parts of Washington, indicating a tremendous thirst for more knowledge to gain more do-it-yourself busiNCSS.

Seminar speakers included professionals from many phases of the advertising fraternity: advertising agencies, media and co-op advertising experts, supplier and distributor personnel. Included on each program were two retail panelists who presented testimony and discussed "my most successful promotion. ." Slides, video tapes, advertising blow-ups, samples were all

part of audio visual presentations.

Each student received a special "A & P" notebook complete with dozens of ad proofs, "How to do it" tabloid programs, truckload sale examples, information on co-op advertising, product demonstrations and usable "theme" layouts. Upon completion of the course, each scholar was presented with an advertising and promotion "Certificate of Merit."

As a result of the concentrated course, many dealers promoted their retail businesses by producing tabloids with the assistance of the PGL advertising team. A new interst was created in utilizing more of the co-op available to retailers.

AI 0REG0tl meeting Chuck Lauber, PGL advertising and promotion manager, discussed basic advertising planning, budgeting and "when, how, and what" to advertise. At left: Mrs. Faye Sorenson, Valley Publishing, Eeaverton, 0r., who discussed newspaper ad lypes; listing, omnibus, classilied and helpful pointers to retail advertisers.

Nielson Gene Pietila

REDWOOD DECKS

(Continued from page 9)

CRA's free ad art. Placing the kit display next to CRA's full color literature will help suggest a redwood deck's end uses.

The CRA suggests selling the kits for $4 and refunding the cost with a redwood lumber purchase. Redwood is the preferred choice for beautiful, long-lasting, easy-to- build outdoor structures and dealers who recommend redwood enhance their reputation for quality.

Building a redwood Design-aDeck for display in a retail store or yard is an excellent traffic builder and idea starter. Size depends on the space available, but a display deck does not have to be large to be an effective sales aid for garden grades of redwood. It's a good idea to leave part of the understructure exposed to show the basic structure of a redwood deck, so customers can see how relatively simple a redwood deck is.

Also, the display enables trained sales personnel to explain the construction steps, the kit, and answer customer's questions. To help with

this, the CRA has produced a slide presentation with script, called "How to Build a Redwood Deck."

The slide show is an excellent sales training tool which can be converted to a permanent customeroriented show on redwood deck construction.

In addition, placing barbecues, redwood furniture. and CRA design literature around the display deck enhances the display's enduse image, adds tie-in sales and helps customers visualize the outdoor living a redwood deck accommodates.

D-I-Y REDWOOD DECK CLINICS

A series of carefully planned and timed ledwood deck clinics, coordinated with kit displays and a demonstration deck, has proven to be an effective way to achieve high profit, high volume sales.

Scheduling d-i-y clinics at the right time is important for a promotion's success. Dealers have had good results with clinics that are conducted in March so customers have time to budget and plan their outdoor projects. A follow-up clinic a month later can then provide the

RE0W000 display deck with color literature and Redwood Design-a-Deck Plans Kits generates consumer interest in redwood garden grades lor outdoor living. The redwood deck demonstrates redwood beauty and deck construction while the kits and c0l0r literature give valuable design ideas and detailed constructi0n intormation. For more 0r0m0ti0n ideas. sales aids and a free sample package of sales aid and design literature, dealers can write the Calilornia Redwood Association, Dept P-80,One Lombard St.. San Francisco. Ca. 941 1 1.

added information and incentive for a customer to build his project. An excellent time to schedule clinics are the weekends before a three-day holiday.

Posting signs well in advance of promotions and advertising early are the best ways to get the attention and traffic necessary to make it a success. Displaying a redwood deck year-round will generate interest and demand for clinics during the building season.

A professional contractor may be willing to help at clinics in fielding questions, with the help of one employee knowledgeable about decks. Local contractors will usually be happy to involve themselves in such clinics because ofthe valuable business exposure, while their presence gives the clinic technical authority and practical experience.

A well-trained sales staff will help see that customers' questions are properly answered. For training sales personnel, the CRA's slide show, "How to Build a Redwood Deck" and the CRA brochure, Redwood Grades and Usesare excellent aids.

Redwood's quality, performance and appearance make it one of the most marketable specialty woods for outdoor uses. Its natural stability assures that it will not split, check or warp as other woods will despite chemical treatment.

TREND:

More lumber stays West

The l2 Western lumber producing states continued to be their own best customers in 1979, as 63.706 of the lumber manufactured there was shipped by rail and truck to western destinations, according to the Western Wood Products Association's Destination of Shipments report.

Ten years ago only 38.50lr of the lumber manufactured in the West was shipped to Western destinations. By 1974,that figure had risen to 48.40h and by 1978 to 60.101r.

With the population swing to the sunbelt, the demand for lumber in western markets has increased. Other reasons cited by lumbermen for the easing off of North Central and Southern markets are higher rail costs and southern and Canadian competition.

The region's production during the ten-year span varied with lumber demand, reaching a high in 1973 of 19.63 billion bd. ft. and a 1975 low of 15.58 billion bd. ft.

Western lumber use declined in other geographic markets, most notably in the North central and Northeast regions. In 1969, 8.901r of the shipments went to the Northeast and 35.60h to the North Central regions. Ten years later shipments to both regions had been cut almost in half, 18.50i to North Central and 4.60h to the Northeast. Shipments to the South had slipped in the same period from 17.006 to 13.20h

"The continuing rise in rail rates is the major reason for our losses in the North Central and Northeast," WWPA exec. v.p. H.A. Roberts said.

Transportation costs for a theoretical boxcar of lumber (holding approximately 50,000 bd. ft.) shipped from Portland, Or., would be $3,100 to Chicago and $3,600 to New York. In comparison, costs from Portland to Sacramento. Ca.. would be $855 and Portland to Los Angeles $1,300.

"These higher freight rates make for stiff competition by Southern, Eastern U.S. and Canadian lumber producers. Those markets we do manage to maintain outside the West run heavy to certain lumber grades most available in our Western species," he said.

Sfory at a Glance

Over half of Western pro- duced lumber stays in West. . . trend contanues over 1O years. . ship- ments drop to East and South. rail rate rise cited as maior reason.

Offsetting declines in shipments to more distant domestic markets has been the rapid growth, matched by increased lumber demand, of the Western United States.

"Our industry is playing a vital role in the accelerated economic growth of the Western U.S.," he said. "Even so, the demand for Western lumber products by all the markets served must be backed up with intensive forest manasement from all who own or mana*se this nation's timberlands."

More of the lumber and wood products manufactured in the West continue to stay "home," as shown above. Western lumbermen cite several reasons for this market shift: an influx of people moving to the western "sunbelt" states, and higher rail rates (especially to the Northeast and North Central regions) that make the product less competitive and have turned some markets over to southern and Canadian producers. Those western lumber markets maintained outside the West run heavy to certain lumber grades and sizes most available in western species. The trends are expected to continue.

Percenlage Comparison of Western Lumber Shipments by Truck and Rail

€ 1980 Western Wood Products Ass@ration

Wood Foundations Fit Slope

All Weather Wood Foundations have been used for the modular homes in Oro Verde. a 307-unit development at Escondido, Ca. Since preserving the ecology of site was of prime concern, the Weather Wood Foundations were constructed and installed with little or no change in grade or slope of the sites.

Approval of pressure treated lumber and plywood by the Uniform Building Code for foundations creates a new use for the material. Its resistance to fungi, termites, and all-weather climes is an advantage.

The residential project is the largest in the nation to utilize the All Weather Wood Foundation. The first phase of 92 homes used 153.000 bd. ft. of lumber, graded number one or better. for the foundations, plus 120,000 ft of r/:"

The Merchant Magazine

structural/CD plywood. Some 34,000 bd. ft. were used for porches and sundecks, and 13,000 bd. ft. for footings.

The lumber and plywood, all Douglas fir, supplied by McCormick & Baxter, had been pressure treated with ACA preservative to a retention Ievel of .60 lbs. per cu. ft. It was kiln dried after treatment.

The use of AWWFs is approved by the Uniform Building Code, F.H.A., Farmers Home Administration, and other agencies. Wood used in AWWF systems must be pressure treated and bear the quality inspection mark "FDN".

and paneling invites customers into shopping mall clothing store. Commercial and retail designs increasingly capitalize on redwood's low maintenance and appealing, natural tones. As residential building softens, redwood merchandisers expect continued strong demand f rom commercial redwood markets.

Att WEATHER wood foundations constructed and installed with little or no change in the grade or slope of the sites are being used for a 307 unit modular home devel00ment in Escondido, Ca.

CLEAR GBA0E redwood siding

Industry group gets the word on gradesr grading and species

AIIEI{IIUE AUDIEI{CE of 90 0akland Hoo-Hoo Club No. 39 members and guests listened to explanation of grades, grading rules, species, product development, and end uses given by lll Howard Hofmann of the Western W00d Products Association, shown with Leonard Berglund and Doug Ketchum. 0thers attending:- (Zl Oave Walion, Randy

Walton, John Enright; l3l Ted French and Frank Jason; lll Chris Michelsen, Jim Root, Richard Wentz; (51 Doran Young, John Bissett, Jeff Cohen, Don Lewis; 16l Bob Staunton, Eric Everson; l7l Don Bell, Pat Walsh, Mark Hooper; l8l Len Viale, Jimmy Jones, 0resident of Hoo-Hoo International: l0l Jim Kronenberg, Gary Gundlach; ll0l

Kevin Mullaney, Bill McDaniel; llll Don White, Clill Colfey; ll2l Mark McGuire, Bill Scott, president of Eureka Hoo-Hoo, llSl Bob Brass, Bill Broderick, Ben Cassinerio, Ross lngraham, Rich Favreau, Cliff Coffey; llll Norm Matthews, Sr. and Norm Matthews, Jr.; {l5l Bill Johnson; ll6l Hank Aldrich, Bob Matthies.

Photos by Dwight Curran

Ceiling Sales Volume ls "Up" To You

by J. O. Hasselbach Residential ceilingproduct manager for the Celotex Corporation

HE RISING costs of new housing today are bringing I more homeowners into remodeling supply centers. With this situation at hand, the most important way for dealers to increase their profits from residential ceilingsales is to offer a choice of products to the consumer from the lowest priced to the highest priced lines. The customer thus has the opportunity to compare styles and "trade up."

With the trend being toward more decorative ceilings in terms of color, texture and design, ceilings are playing a changing role in home decorating. Building material and home center retailers are now in a position to offer more than yesterday's plain white ceilings. As the retailer offers more alternatives, ceiling purchases move into higher price categories, providing greater dealer dollar volume and higher profitability. Although

JIM FRODSHAMPRESIDENT SOUTH BAY FOREST PRODUCTS

" M PC reduced our

throughout the oPeration"

the high ,style decorator patterns are still a small percentage of the market, their popularity is increasing.

Advertising in newspapers is a proven way of increasing ceiling sales. When you advertise ceilings, you sell ceilings. However, it is wise to refrain frorn advertising the plain white tiles at low prices. Advertise better quality products and you'll generate more sales dollars and profits.

The products should be prominently featured in a neat, well-lighted, properly signed and priced display. Overhead displays are the best way to show the products, but the bottom of the display should not be more than eight feet from the floor. Tlie lbwer the display, the more effEctive it will be. Next to each ceiling tile or panel product, advertise the cost of installine a standard l0' x 12' room in addition to the price per Jq. ft. This allows customers to estimate the total cost of the project and to see how little extra it costs to buy better products.

Your employees should be thoroughly tained in selling ceilings to do-it-yourselfers. Celotex is producins a new selfing manual 'for countermen as well as providl ing new brochures which describe the easy installation steps for customers. The sales staff must be familiar with both installation procedures and manufacturer's literature.

Use of LaBelle or Fairchild projectors to explain product lines and installation techniques is very helpful

Story at a Glance

CeilingClinic $ruShowYou *Howto"

Do-it Yoursell and SAVET

to the do-it-yourselfer as well as sales personnel. Celotex offers installation films in both formats for dealer use.

The dealer should offer "How-To" clinics for customers as a way to advertise products and increase sales. A series of clinics can be held on a regular basis, for example on Saturdays, dealing with various products oriented to the do-it-yourselfer. The clinic can be conducted throughout the-day at intervals by store personnel or manufacturers' representatives. Celotex sales representatives are available to coordinate, offer training or conduct such clinics. Additional store traffic incentives often used are coffee and doughnuts, hotdogs, soft drinks, balloons and small handyman items as well as drawinss for free merchandise.

Ask your Celotex ceiling sales representative about successful promotions he has seen. With his sales experience he is likely to have some ideas you can use.

As a general rule, time and money invested in ceiling promotion, including direct advertising, preparation of i:ffective displays, siaff training and c6nducting clinics. will pay off proportionately in higher sales volume for the dealer.

PR0M0Tl0il portfolios provided to ceiling retailers by Celotex have art and copy to assist in placing advertising for merchandising campaigns. The Notebook presents ideas and basic artwork for product promotions and special promotions such as "how{ol' clinics.

Geiling selling aids increase as manufacturers make a greater commitment to back up retaaler selling efforts. tips for display, employee training, how-to clinics, advertising and help from the local rep.

REDWOOD PERFORMANCE

(Continued from Page 12) struction. Redwood, with its reputation for quality and its familiar cinnamon color, is rapidly becoming one of the most frequently specified woods for these growing markets.

More auditoriums, civic centers, libraries and other municipal facilities are using redwood because it meets or exceeds many building code specifications, such as a Class II flamespread rating for 1" lumber, while also providing wood versatility and design appeal.

Commercial designs are capitalizing on redwood's low maintenance and inviting color as banks, restaurants, shopping malls and retail businesses use redwood for interior accents and exterior siding. As the residential buiilding market softens, redwood merchandisers expect continued strong demand from commercial and industrial redwood markets.

In the residential markets, rising construction and land costs are causing some building experts to predict a growing market for smaller homes placed on smaller lots along with more attached, clustered and high density housing develop-

ments. Builders and owners of smaller homes report using redwood decks and outdoor living areas for additional low cost living space. Part ofthe increased interest in redwood decks, redwood hot tubs and outdoor living is also a result of a growing percentage of young home buyers who emphasize casual, active living.

Attached housing and higher density developments are using outdoor landscaping and redwood amenities to create indoor-outdoor environments that sell close-space units and keep them occupied.

Some developers spend as much as $5 per square foot of a unit's living space on outdoor amenities packages. Suburban and urban developers are finding an eager market for 1,000 sq. ft. or less condominiums if the unit includes access to additional outdoor living areas.

Custom housing, redwood's traditional base market. continues strong, generally unaffected by housing cycles. Redwood demand for custom housing remains high, according to builders, because buyers continue to view redwood siding, paneling, molding, fascia

and casings as investments which are returned in a house's value.

Though several successive years of outstanding demand has resulted in a short-term drop in inventories and shipments, redwood will continue to be adequately available for many years because of year-round manufacturing not geared to seasonal construction.

To keep pace with redwood's diverse markets, redwood mills are developing a wider range of redwood products including common grade siding and more finger joint and resawn products. Common grade siding, new to the area, Provides all the decay resistance and weatherability of upper grade redwood but is more economical and offers the rustic, knot-textured look, suited for today's informal desiens.

The additional products and redwood uses are part of an industrywide move toward increased production and market flexibility through the development of small log milling facilities.

The California Redwood Association will continue its national advertising and publicity to educate consumers and specifiers about the long-term performance and value of genuine California redwood products. With increased customer

awareness of redwood's range of performance and the erowins variety of uses, the CR{expecti continued growth potential for redwood markets and products over the next several years.

Housing Demand Still Great

"Demand for housing is so great in the U.S. that no government action, no matter how bizarre. can change it," according to Robert Herbst, Western Wood Products Association marketing v.p.

Joining Robert Anderson from the American Plywood Association in an economic discussion on what 1980 holds for western lumber and plywood producers, he continued, "We'll be able to look back a year from now and say that 1980 was not bad at all."

He told a Portland. Or.. media roundtable that mill orders for lumber were excellent and that the low inventory situation from the home builder to the western mills is not expected to cause a repeat of 1975 when housing starts dropped to 1.38 million units.

"Western mills should produce some 16.8 billion board feet of lumber this year, off only 60[ from 1979." he forecast. "The industrv expects to ship 16.9 billion boarl feet, onf y Sthoh down from 1979 and see U.S. consumption of western lumber slipping slightly, 5.70[ durinp 1979."

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Redwood is a renewable resource

,

The five species of meranti

E IVE TYPES of meranti, four f from the soecies Shorea and one from Shorea rugosa, all classified as light hardwood, are imported from Peninsular Malaysia as established species for plywood manufacture.

MERANTI BAKAU

Meranti bakau, produced by a single species Shorea rugosa, is the commonest tree in freshwater swamps. Light-colored, the sapwood is distinct from the heartwood which is a'light red-brown. When planed, it is not Iustrous, but has a stripe figure on the radial surface.

The texture is coarse and even with grain interlocked. There are no growth rings and the vessels are moderately large and usually few in number. Tyloses (growth from one cell into another cell) are usually few and there are no deposits. Wood parenchyma (tissue) is both paratracheal and apotracheal. Rays are medium-sized and can be seen on the cross section.

Although similar in structure to light red and dark red meranti, the meranti bakau does not mix well with them because its color and density are not compatible.

More susceptible to seasoning degrade than other merantis, this wood requires approximately 2 months for t/2" boards to air dry and 3% months for 7t/2".

The graveyard test for resistance to termite and fungus rates meranti bakau as moderately durable. Tests also show that it is not amenable to preservative treatment in the open tank, but absorbs preservatives readily under pressure.

In working qualities. it is easy to resaw, cross-cut, plane, bore and turn. Because it is free of resin it does not blunt saw-teeth. Finished surfaces are moderately smooth in planing, smooth in boring, and slightly rough in turning. Resistance to splitting when nailed is good.

DARK RED MERANTI

Dark red meranti, mainly from Shorea curtisii and S. pauciflora, is found throughout Peninsular Malaysia. The trees grow on low hills or ridges with well-drained soil.

It is much like meranti bakau in general characteristics except for the heartwood which is red-brown weathering to dark red. The planed surface is fairly lustrous with a stripe figure on the radial surface and narrow grey-colored streaks on longitudinal surfaces caused by concentric layers of resin canals.

Story at a Glance

Five different merantis ... uniquely colored hardwoods. varying capabilities. . all produced in Malaysia. widely used for plywood and Yeneer.

The timber seasons in approximately the same time as meranti bakau, but is not susceptible to degrading. Thin boards require piling stickers to prevent cupping and warping. The stack may need weighting.

Classed as not durable to moderately durable in graveyard tests, it is immune to powder-post beetle attack. Creosote-type preserving by standard open tank treatment is considered difficult.

Logs are easy to convert. It is considered easy to machine with smooth surfaces resulting.

LIGHT RED MERANTI

Light red meranti, the product of several species of Shorea including

acuminata, leprosula and parvifolia. is found in well-drained forest areas, often up to 1,600 feet above sea level.

Similar to dark red meranti, it is lighter colored with lower density and fewer resin canals on the longitudinal surfaces. The heartwood is light-red or pink brown. When planed it has attractive speckles on the radial surface. The grain is wavy.

Properly seasoned, it does not degrade and holds its shape well although thin stock requires adequate stickering. Drying time is comparable to that for other merantis.

Although the heartwood is resistant to fungal attack, the timber is not resistant to termites. Most species are in the not durable group, but immune to powder-post beetles. The sapwood takes preservative readily, but the heartwood does not, resulting in a difficult to treat classification.

Working qualities are good if sharp knives are used and it takes a good polish. Selected veneer pieces are ornate and decorative. It is easy to peel and has good ability to glue.

WHITE MERANTI

White meranti comes from S/zorea bracteolata and hypochra which are found in low lands.

When freshly cut, the sapwood is indistinct. but changes color and becomes defined with drying. Heartwood which is almost pure white when cut changes to yellow-brown or buff and weathers to golden brown or brown. The planed surface is lustrous with a subtle ribbon figure. General characteristics are similar to other merantis except for the vertical intercellular canals which are the concentric type filled with white resin.

(Please turn to page 98)

The Alliance to Save Energy believes every American should know the facts about our energy situation. So it has produced a 4O-page book called: "The Energy Puzzle. How you fit in."

Knowledgeable authors and energy experts review, in understandable language. our alternative sources of energy. You will learn how coal, solar heating, windpower and other reserve sources fit into the energy puzzle.

road, will help guide

to ways of saving energy, and savlng money.

You. and evervone who works for you, should have a copy of "The Energy Puzzle". For information on how to eet bulk copies, write the Allianie to Save Energy.

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Seasoning time is 2 to 5 months depe nding on thickness, but care is required to avoid cupping and warping. Moderately durable and immune to powder-Post beetle infestation. it is classified as easy for preservative treatntent.

Because it contains dePosits of silica. it is difficult to saw. Despite difficulties in machining, the planed surface is smooth. Resistance to splitting when nailed is poor. The logs can be peeled without trouble producing veneer of reasonablY good quality with good gluability.

YELLOW MERANTI

Yellow meranti comes from a number of specics of Shorea including ./'aguetiana, found on ridges in hill jungles and resinanrgra found at low elevations.

With distinct light colored saPwood, rt has light yellow-brown heartwood, often with greenish or olive tinge, which welrthcrs to a lieht-brown. Without luster, the planecl surlace has a faint stripe figure on the radial. Other characteristics are typical.

Despite taking more tinre than other nrerantis. it can be seasoned without trouble. lt is classi{led as not durable with damage caused bY termites. lt is highly susceptible to beetle attack. Opcn tank preserving is moderately diflicult.

It can be sawn without difficultY and moulcled to a good finish. Machining qualities are easy with the finish ranging from smooth fbr planing to rough for boring and slightly rough in turning. Resistance to splitting when nailed is poor. Veneers can be peeled successl'ully with good gluabilitY.

All nrerantis are useful for a variety of construction and uses including beer vats, colllns, wine casks, boat framing, truck bodies, buttcr churns, policc batons and sclme cabinelry in aclclitiotl to venecr ancl plywood.

lnfornration usad in n,riting this artitlt' vas uLetpl(d .fiom C.ommercial Timbers of Peninsular Malalsia. ;;trblisht'd jointlt by the Dcpartmenl of [:ort'str.v, Peninsular Mala.t'sia and tht' \lalarsian Timbcr lnduslrr Board. - ed.

MERANTI (C'ontinued front Puge 96)

Seruing the lumber, building materials and home improvement markets in l3 Westem Sfates - Since 1922

Flexible Air Duct

A 6-p. , two-color brochure on flexible round air duct is free from CertainTeed Corp.. Insularion Group. P.O. Box 860. Valley Forge. Pa. 19482.

G-P Building Products

For a free illustrated catalog of building marerials. write GeoisiaPacific Co.p.. 900 S.W. Fifrh Ave., Portland. Or. 91204.

Cable Clarified

Write Carolina Wire & Cable. Inc.. Box 7308, 100 Brookford St., Charfotte, N.C. 28217 , for a free electrical cable brochure.

Wood Reference

The 1980 lVood Book, 400-p listing of assn. and mfr., is $10 ($9 for ?Q plyl) from The Wood Book, Dept. LP, 3516 Sacramento St.. San Francisco, Ca. 94 I 18.

Tones & Textures

A complete color and texture guide on Marlite brand plank and panel products is free from the Commerical Div., Masonite Corp., Dover, Oh. 44622.

Weekend Plans

Plans For Your Weekend rrromoting indoor projects is I'ree f'rom Western Wood Products Assn., Yeon Bldg., Portland, Or. 97201.

Rack'em Up

Prefabricated rack unit application, description, data sheet is free from Jarke Corp.. 6333 W. Howard St., Niles. Il. 60648,

Home Repair Guide

Complete Guide to Home Repair, Maintenan<'e & I mprovement. 552-p., explains 500 home improvement

projects in easy to understand terms and detailed pictures. Organized to help the d-i-yer find needed information quickly, it retails for $19.95 and is published by Better Homes and Gardens Books, Meredith Corp., l7l6 Locust St., Des Moines. Ia. 50336.

Bath Ventilation Study

For copies of a srudy on controlling bathroom moisture write the Home Ventilating Institute, .1300-L Lincoln Ave., Rolling Meadows, Il. 60008.

FREE READER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach. Ca. 92660

Please mention issue date and page numDer so we can process your request faster! Many thanks!

New Insert Catalog

New insert catalog or information on special applications, free from Rensen Products, 6307 E. l8 Mile R., Sterling Heights, Mi. 48078.

Gotcha Glue Gun

We've Got Your Gun describins hot melt systems. guns. and glues is-free from Adhesi ie Machirierv. Follv Mill Rd., Seabrook, N.H. 0i874.

Profitable Coating Facts

Two new publications Quality Does Make a Profit Dffirence! and Profit in Selling Protection, are free from Rust-Oleum Corp., ll Hawthorn Parkway, Vernon Hills, Il. 60061.

Door Locks

Catalog sheet of door locks and accessories is free from New Eneland Lock & Hardware Co., 46 Che-stnut St., South Norwalk, Cr. 06856.

Wage/Price Program

An 8-p. The WagelPrice Program is free from Arthur Andersen & Co., 69 W. Washington St., Chicago, Il. 60602.

Space Age Security

For a 32-p. booklet, ADT High Technology Security For People, Premises And Profits, without charge, write for Form 948-00. ADT. One World Trade Center. 92nd Floor. New York, N.Y. 10048.

Energy Answers

For a free Solar Energy Catalog send a self-addressed stamped business envelope to Centerline Co., Dept. 15l, 401 S. 36th St., Phoenix, Az. 85034.

Entrance Lockset

Literature detailing entrance handle locksets is free from Arrow Lock Corp., 4900 Glenwood Rd., Brooklyn, N.Y. 11234.

Rooftop Walkway

Preformed slab or plank for rooftop walkways catalog sheet is free from J-M Service Center. 1601 23rd St., Denver, Co. 80216.

Decorator Fireplaces

Readybuilt Decorator Fireplaces is free of charge from The Readybuilt Products Co., Box 4306, Baltimore. Md. 21223.

House Plans

For free l6-p. color catalog write National Plan Service, lnc., 435 W. Fullerton Ave., Elmhurst, Il. 60126, Dept. MM.

Thrifty Lighting

A Businessman's Guide to Ener7vSaving Lighring is free fiom NAPLC. Marketing Communications, Bank St., Highrstown, N.J. 08520.

[\lilfiffi i llTfl.lR ATit uRr! Lrrrlb uu llll Ll [Ii,]_lh,iI [jftt!

ASSISTANT MANA(;ER for contractor yard in Riverside/San BernardinoCa. area. Must have minimum 5 years in lunrber business. Salary open. All replies confidential. To reply. write Box 345, c/o The Merchant Magazine.

EXPERIENCED luntber/plywood tradcr rrosrtion lirr well cstablishecl Sacranrento. Ca. wholesale firm. Conrnrission/salary/ draw ancl bcnefits. In conrplete conlldcnce. sencl resunte to Box 355. c/o The Merchant V; rp:t z in e

LUMBER SALESPERSON needed for established and expanding So. Ca. company. Prefer person with housing industry following. Salary plus commission and benefits. Send resume or write Box 351, c/o The Merchant Magazine.

M AN A(;EM ENT OPPORT[I N ITY

EXPERIENCE,D Manager retail division of full line lunrber yard in centritl Ca. c()ast town. Resunre to: E. Belloff. Lonlroc Lunrbcr Co., 432 North "V" Stree(. Lonrpoc. Ca. 93436.

EXPERIENCED SALESPERSON for contractor yard in Riverside/San Bernardino, Ca. area. Knowledge of luntber. plywood and miscellaneous building nraterials. All replies confidential. To reply, wrile Box 350, c/o The Merchant Magazine.

EXPERIENCED pallet

Carl Boesch, F'lunter 77 5-2544.

salesman. Ask for Woodworks. (213)

LUMBER PI,ANIN(; MILI, MANA(;ER

The person wc ure seeking. is erlterienced rn all phases of a lunrber planing ntill environnrcnt. inclu(ling. prirtr production background, as wcll as staffing, training and hunran resource ntanagen1ent. You will be responsible for all phases of nranaging this profit centcr. Send confidential resunre to. or contact:

Margaret Anderson

(;ANAHI, LI.JMBER C]O. 1220 E. Ball Rd. Anaheinr, Ca. 92805 (T 14) 712-5444

l.L l\IBER 'l'RADt.R So. Ca. and sottthwes(ern stirtes to sell cOntltanl' produc(i()n arrcl wholesalc. Exccllent fringc bcnefits. salirry and incerrtive. lncentive gtaicl quarterll'. Contilct: R.J."Bob" llcberlc. LouisianaPacilic Corn.. (213) 945--3684. Whittier. ('4. An equal opportunitl, enrployer. All replies conficlential.

EXPERIENCED industrial lunrber salesnran needed. Call or see Sierra Madre Luntber Sales, 1344 East Grand Ave., Pomona, Ctt. 9l'167. (714\ 623-6617. ('l14) 623-1244.

MANA(;ER for nrediunr sized lunrber yarcl in Fuirfield. (u. Present nrirnlgcr rclirinF. July 30. Job is open now. Contact: Jint Jones. Fostcr Lunrber Co.. 3280 Sononra Blvcl.. \/tlleio. Ca. 94590.

INDUSTRIAL LUMBER salesman needed. Call or see W.M. Hunter, Hunter Woodworks, 1235 E. 223 St., Carson, Ca. 90745 (213t 775-2544.

600 a word. min. 25 words (25 words : $15). Phone nunlber counts as onc word. lleadlines. box nunrbers. centered copl' and borders: $4 ea. Col inctr rttc: S30' Nantes of advertisers using a box nuntber cannot be released. Address all rcplies to box nunrber shown in ad in care of 'Ihe Merchant Magazine. 45(l(l Canrpus Dr., Suite 4tt(1. Newport Beach. Ca.92661). Make checks payable to'fhe Merchant Magazine. Mail copl'to above address or call (714) 549-8.393. Deadline lirr copi is the 22nd of tlre month.

NO. CA. re-manufacturing plant and uhtrlcslrlc lttnthcr co. sccks s:tlcs Dcrsrrn. Excellent opportunitl'. Salary and or conrnrission conrmensurate with experience. All replies strictly conlldential. Writc Box 354. c/o The Merchant Magazine.

SO. CALIFORNIA wholesaler with remanufacturing plant seeks younger man with sonre lumber experience to work with the president in operations and sales. Salar1,, bonus. benefit5, Write box 344. c/o The Merchant Magazine.

TWO SALES trainees for long established hardwood wholesaler with distribution yard. Flexible territories. Generous fringe benefits. Excellent opporlunities for the right person. Some experience helpful. Write Box 334, c/o The Merchant Magazine.

n,XPERIENCED kniie grincler. Custonr nrilling. Pernranent.iob. Corttac(: Joe (213) 324-455t.

LUMBER SALESMAN lor our wholesale division. Well-established firm, San Francisco area. Good salary. Send resume. Write Box 300 c/o The Merchant Magazine.

SALES MANAGER

Exceptional Opportunitl F-or cxlrcricnced sales managcr with housing industri' following. Top salarl' and/or commission for top ntan. New yard and olficc facility in fluntington Bcach. Ca. Call Bill Randall, (714) 848-

OWNER OF OLD established millwork concern in No. Ca. wishes to retire. Will sell all or portion thereof. Plant in very good shape. Reply Box 352, c/o The Merchant Magazine.

1977 FRFII(;HTl.lNER.2 uxle. 140" W.B.. 8\/92TTA. RT-125110. SQIID. sliding 5th wheel.86" cab. A/C. Broughanr int.. u'ith 1977 utilitv 24" scnri and 1977 utilitt' 24' pull trailer. Seller will provicie guitrantce(l lunrbcr har,rline iob. $44.000.00/Best ol'lcr. (7 r 4) 63-3-0802/ (91 6) 966-95-ls.

FOR SAI.E: 197-l Clark lorklill - ratccl 15.000 lbs. Serial No.Yl0l5-6.12284 llcrcules 6 cyl. nrotor, 72 inch forks. Good condition. Call Bill Doherty. (21-l) 283-3066.: CI.ARK 8000 lbs 48 inch forks. hard rubber tires. Call John Mullin (2131 294-6191

'66 M LISTAN(; (;T. All original, extra clean inside and out, except paint. Beautil'ul interior. Powcr steering, disc brakes, stock duals. 289 \/8. runs super. A classic worth investing in. Call Gcoff (714) 759-0168.

COUNTRY FENCIN(;

ROUND POST & RAIL Lodgepole pine. Drilled & dowelled. Treated, variety of sizes. Steady. dependable supply. Surprisingly economical. Write or call Trynn Spiesman, 1736 Moraga, Santa Rosa. Ca. 95404. (707) 528-4456.

SITE WANTF]D

WANTED lunrber and mill site: L.A./ Orange Countv area. buy or lease, inrproved or uninrproved property. \/incland Milling, City of Industry, Ca.. (213) 961-7161, Jirr Dugan.

3x4 AND WIDER and 4x4 and wider twisted and weathered Douglas Fir S4S. Call Wm. Hunter, Hunter Woodworks. (213)775 2544 or (213) 835-s671.

LOCAL LUMBER hauling Southcrn California roller bed truck and trailers and bobtails radio dispatched. Rail car unloading at our spur in Long Beach. .lC Trucking (21-j) 422-0426.

F-A- California Lumber

\! 9/ Certified Agency @-.y L.A. (7r4) 546-rtr2 s.J. (408) 297-807r Portland (5O3) 619 -4812

1 190 Lincoln Ave., San Jose, Calif.

GTASSIFIED ADUERTISEMENTS

l:s:l!#ffi.fff

PALM SPRIN(JSwith mirror on rhe ceiling, fantastic desert view home. mountains too! Windfree southbend. 2 bedrooms, 2 bath. dining room, 3 fireplaces, guest house, pool. Guaranteed lile-span extender! Write or call. weekdays 8-5 pnr: Jim Nelson. Sr..6586 Beach Blvd., Buena Park. Ca. 90621. (714) 522-2864.

BEETHOVEN will add distinction ro vour speciul occasion. Cirll the Silveratlo Woodwind Quintet, (714) 646-6788.

CANDOTHE@VERNMEIVTEVERYTI{ING THEI.'NITEDWAYDOES. ONLYTHEY WRAPITUPFORYOU IN NICEREDRIBBON. MILESANDMILESOFTT,

Because United Wav is run almost entirely by volunteers, it is able to return an amazngSga of every.dollar to people wrho need it.

50 tt_ctoesn't waste your money.

And because United Wav is re-created each year with i combination of old and new volunteers. it doesn't become over encurnbered with huge permanent staffs.

ffi LOS ANGELES AREAffi

tuttEn tt0 P[YU000

Al Peirce Company.

American Hardwood C0.......

Brush Industrial Lumber Co., Div

Burns Lumber C0.......

Capital Lumber Co..

Connor Lumbet Sa|es.........

Coos Head Lumber & Plywood.

Crown Distribution Center...

Dooley & C0..

Essley & Son, D.C

Euoene-Willametle Lumber Co..

Faiwest Fir Sales........ (213) 629'5206

Fir & Pine Lumber Co

Fountain Lumber Co., Ed..

Fremont Forest Products..

Galleher Hardwood C0...........

Georoia-Pacilic Corp....... (213)

Globe International.

Hill Lumbor Co., Max.

H&M Wholesale Lumber C0.......

Hulf Lumber C0.....

Hunter Woodworks........ (213)

Inland Lumber Co. (C0lton).......

Inland Lumber Co. (Arcadia).....

Inland Lumber Co. (Tustin)...

Johnston Hardwood, Inc.......

Lane Stanton Vance Lumber Co..

sAlr FRANCISCO

GREATER BAY AREA

ceorbia-Pacilic CorD. (San Jose).

ceordia-Pacilic Corp. (Redwood)...

Globe International.

Golden Gate Lumber Co..

Hiooins Lumber Co. (San Jose)....

Hiiiins Lumber co. (Union Cilv).

Hidiins Lumber Co. (walnut Cieek).

Hotts wall Lumber Co.. Inc..

Inland Lumber Co. (Fremonl)......

Kelleher Lumber Sales...........

Louisiana-PacificCorp....

MacBealh Hardwood.

Mission Forest Products..........

Nical. lnc...

Niesen-Ward Forest Prod.... (408)

Novo Timber Products. Inc...

835-5671

Larry Larson Lumber C0.... (714) 821'8100

Louisiana-PacilicCotP..

MacBeath Haldwood.

Marquart-lvolte Lumber Co..

Nical Inc...

osg@d Inc.. Robert s..

Pacrfrc Lumber Co........

Pacific Madison Lumber Co.. (2131 713-2292

Patr Lumber Co...

Penberthy Lumber C0......

Peterman Lumber Co...

Phrlrps Lumber Sales

Product Sales Co.

PSF, lnc.

Reel Iumber Servrce

Srmmons Hardwood Lumbef Co.

Srmpson Buildrng Supply

Soulh Bay Forest Products

South 8ay Forest Products (orange Div.).

Southwest Forest Industries. (213) 686-1560

Stahl Lumber Co

Sumwood, Inc

Sunfls€ Foresl Products Co. .

V[grnra Hardwood Co.

Wendlrng-Nathan

DataLite

Mutual Moulding and Lumber Co. (custom millin0).......

James M Thompson & Assoc. lnc..

W.Coast Lbr. lnsD. 8ureau..

Products.......

Georoia-Pacific Corp...........

Calilornia Lumbel Inspeclr0n Service. (tgq] CalitorniaRedwoodAssn............ l1ll Calitornia Retail Hardware Assn..

sPECltt SERYIGES -Inil8P0nTtll0l

oaklev Plvwood & 000rs..........

P.R.0.b. !!holesale Distribulors.

PSF. Inc..

Redwood Emoire. Inc...........

Rolando Lumber Co.. Inc..........

Shake & Shinole Panels, Inc.....

Simpson Buildino Supply C0.......

Simoson Timber Co..

Trinitv Forest Products...........

Whiie Brothers.

ffi NORTHERN & CENTRAL CALIFORNIAW

ricilt

Cal-Pacilic Manulacturing... Reid & Wrioht. Simpson BJilding Supply Co. Simpson Timber C0........ lt0En80t

Paul gunvan Lumber Co.. EttEiEft€t! Pacific Wood Preserving ol Bakelsfield, C0rp

rEtu

Western Lumbel Div

t'lorfield M10.. It0rEtDlt E Bowman Lumber Sales.......

Crane Mills.

0ilUU.E

Comoass Lumber Products......

Wesiern Product Sa|es.........

EUiETT

M. Roach Forest Products.......

Schmidbauer Lumber C0........

Two 0x Traders.

FfinflE[0

Pacific Wood Preserving C0IP..

Sequoia Supply.

F0tr iitGS

Georoia-Pacific CorD (Redwmd).

Niesen-Ward Forest Products..

t0nrun

Crown Redwood Co............

Eel River Sawmills.

NET(|II

DMK Pacific Corp.

Loursrana-PacilicCoro.. .....

Stewart Hardwood Lumber Co....

nt3I0

Georoia-PacilicWarehouse...

lnternational Foresl Products Inc.

Kelleher Lumber C0........

Lumber Dealers Materials Co....

Pacilic Forest Products, Inc.....

P.fi.0.0. Wholesale Distriburors. Standard Structures, Inc.....

8nt8s

Louisiana-Pacilic CoID (Bed Slulf).

Lumber Dealers Material Co..

Northwood Inc..

Raintree Lumber.

Reddino Lumber TtansDort

schalle; Forest Producis. (916) 244-2200

Sierra Pacilic Indusllies (Mldgs).

Srerra Pacilic Induslfles (Lbr.).

Wisconsin-Calilornia Folesl Producls....

iNEiilrI

Thunderbolt Wood Trealin0 C0.............

i0cntt

l{orth Siera Forest Products.

stt0l

Louisiana-PacrficCotp

strlt i03l

Calrlornia Redwood Sales .

Louisrana-PacilicCoro....

Martin Forest Industries..

Novo Timber Products, Inc..

Stindard Structures (707) 514-2982

Windsor Mill, Inc.......

8E!ttr0?0r

Trinitv Foresl Products.

sH.rl

Selma Pressure Treatino Co.

sTillti0

Louisrana-Pacilic CoIp. {S0noradiv.)....

unltl

Aowood Mrll & Lumbel

Cdrter Forest Products.

Coast Wood Preservino. Inc...

Forest Prod. Trans00rt-rtion. (707) 462-3852

Louisiana-Pacific Coro..

uil.UltE

San Anlonio Pole Const. Co.

utu.|ls

Harwood Products

t000lff0

lnland Lumber Co.

Western Wmd Trealrng. lnc..

SACRATf,E]ITO AR

Bel-Air Door C0........

Buildino Material Distributors, Inc...

Calilorn-ia guilders Supply.

Calilornia Cascade. Inc.....

Caoilal Plvwood. Inc........

ColumbiaCatrlornia Lumbel Sa|es..........

Gabbert-Srmmen Lumber, Inc..

Georoia-Pacific warehouse

Hiooins Lumber Co...

lnl-a-nd Lumber Co. (Wmdland).

Kop0ers Co.

Lodi Lumber Co., Inc....

Lumber oealers Malelral Company.. . NikkelCorD..The.....

PSF. Inc...

Ihe Howard Elkins Corp.. Union Pacilic Rarlroad

Goldrng Lumbel Sales

H+M Wholesale Lumber, lnc..

Inland Lumberco. ........ (714) 783-0021

Inland Lumber C0....

International Forest Ploducts, Inc.

Johnston Hardwood, Inc.

Knollwood Corp.

Laminated Timber Services, lnc.. .

MacBeath Hardwood

Manpower Conlrol, Inc.......

Mariner's Forest Producls.

Marquart-Wolle Lumber C0.. (714) 998-1212

Mrllwilght Specialtres, Inc......

National Soltwood Sales, Inc......

Newport Inlernali0nal Folest Producls....

Newport Planing Mill, Inc....

Northern Lumber Sales

Pacilic Coast Lumber RemanufacturinO, Inc. Parr Lumber Co....

Lumber Co.....

Sales Co

Al Peirce Co..........

American Mill & Manufacturing....

Baker Hardwood. Bel-Air Door C0........ Fountain Lumber Co., Ed.......... Frost Hardwood Lumber Co.. The GF Company. Georgia-Pacitic Corp.... H&M

luluit

Palmer G. Lewis

0fl,l.ttGfltt

Belco.

BUVEMS' MUIEE

PACIFIC NORTHWEST STATES ffiROCKY TOUNTAINSffi

wAsHtt{cToN

Jerstedl Lumber Co., Inc

SntrEnI0i

Palmer G. Lewis.

Ittitn

PalmerG Lewis.... (ttn0it

Palmer G. Lewis....... firKu[0

(206) 833-3111

(800) 426-8874 (206) 733-6460

(206) 734-9901

ruilY oREGOll

UTT (|SUEG(I

Continental F0resl Products. (800) 547-8465

Kinzua Corp..

Simon, Crablree. & Ryan...

xtDF0[[

Syrne Trucking. (800) 547-9655

Fountain Lumber Co, Ed..

Lumber Products.

Medlord Corp..

Union Pa0fic Railroad...

Weaver Forest Producls.

0nElTCn P0iTur0 rrEr

Alpine International C0r0... ........

Cedar Forest Products.

Conlact Lumber Co.. . (503) 228-7361

oant & Russell, Inc.. (800) 547-1943

Emerson Hardwood Co.....

Far West Fir Sales.

Foresl Fiber Products Co..

Friesen Lumber Co......... (503) 397-1700

Georgia-Pacilic Corp..

Hampton Lumber Sal€s.

Inland Lumber Co....

J.H. 8axler E Co.. K & S Distnbuting Co

Louisiana-Pacilic Corp..

Louisiana-Pacilrc Corp (8eav€rton)

Lumber Products.

Mccormick & Baxler Creosotino C0....

NiedermeyerMartin co..... (810) 547-6952

Nrzich Hardwoods, Inc..

North American Wholesale Lumber Assn......

Norlhwest Hardwoods, Inc..

oregon Lumber Exporl Co.

Pacific Commercial, Inc.... (800) 452-8617

Sunrise Foresl Products Co.. (800) 547-1771

Union Pacilic Railroad...

Western International Foresl Products... (800) 547-5744

ilo0tt

C&0 Lumber Co...

Stttn

Lumber Products....

Slayton Wood Products

8Pntx0flEt 0

Trmber Products Sales Co...

fl0rnD

Fullmer Lumber Co ..

Pacitic Yard Service

uttil,nc

Wendling.Nathan C0.......

uiltTt c|lY

oelah Timber Products

rotsE lDAllo

Georgra-PacrlicCorp.

Louisiana Pacilic Corp. (Coeur d Atene)

Lumber Products.

Pressure Trealed Timber Co..

Union Pacific Railroad .

cmttI(|00

Cedar Ridoe Lumber Co.

ttftSI0t

Union Pacrfic Railroad. .. ......

r0crlEtl0

UnionPacrficRailroad.

stx0?0txt

McFarland Cascade.

stEtTtlur.r.E

CedaI Ridge Lumber Co..

rtcltoirer ALASKA

FI-3 ANDPfNE LUMBER COMPANY

c0|'0nt00 sPntr0s

lherma-Tru, Inc.....

0tnEi

Brown

GOLORADO

WYOlUIING

aRtzot{a

1{EYADA

Lumber Sales.....

OBITUARIES

W.S. INGRAM

W.S. "Stu" Ingram, retired president of the Westwood-lngram Co., died Feb. 18, 1980, in Orinda, Ca., at the age ol 81.

During World War II he was lumber administrator for the United States in Washington, D.C. He founded his own company in 194'7. He was a long time member olthe Oakland Hoo-Hoo Club No. 39, a lumbermens lraternal organization.

Mr. Ingram is survived by his widow, Venita, two sons, and three grandchildren.

NOLAN ISBELL

Nolan "Cotton" Isbell. former owner of the U-Save Rockery and

Lumber, Morgan Hill, Ca., died on Jan. 25, 1980, in San Martin, Ca. He was 63.

His lumber career began before World War Il when he worked at Fort Bragg, Ca., as a timber faller for Union Lumber Co. He later fell timber for the Santa Cruz Lumber Co.. Santa Cruz. Ca., before opening his retail business.

Mr. Isbell is survived by his widow, Joan. and five children.

CHARLES ALAN dicRISTINA

Charles Alan diCristina, who founded J. diCristina and Son, San Francisco, Ca., with his father in the early 1930s, died in that city on Jan. 28, l 980.

A native of San Francisco, he was a member of numerous fraternal, civic. and social organizations including the Woodwork Institute of Calilornia. He had served several terms on the WIC

board as well as on commitlees.

He is survived by his widow, Evelyn A.: two children; two grandchildrenl and a brother.

SHERMAN S. KARNS

Sherman S. Karns, a millwork engineer at Hollenbeck-Bush Planing Mill, Fresno. Ca.. passed away recently at the age of 79.

He had served as chairnran of the Woodwork Institute of California's technical comnrittee since l95l and was primarily responsible for their Manualq/' Mil/work publication. A resident of Fresno for 40 years, he had previously worked at SP Milling, San Luis Obispo, Ca.. and Antbrose Mill and Lumber in Santa Barbara. Ca.

He is survived by his widow, Annette. and two sisters.

HARWOOD PRODLTCTS. llls

r.uMBER CO.. l\tAX. .......20

& WOOD I.UNIBER CO............. 6tJ HOBBS WAt-L LUNIBER ('O...... ........74

LI-jMBER (O...... .........17

CO............. tts REDDIN(; LLII\IBER TRANSPORT....... II4

REDWOOD COAST l.trNtBf R ('O.... 92

REDWOOD EMP|RI. ............ 23

RE|D & WR|(;HT. tN(..... ..... 7-l

ROACH FOREST PRODT ('TS. NI......... .18

ROLANDO l.t MBER ('O................. .15

ROY FOREST PRODTI('TS. 76

SCHAT,I,ER FORfST PRODII('TS........ ttl) stNrPS0N

HARWOOD PROBUCT$.

FROM TIMBER TO LUMBER, THE OUALITY IS BUILT IN

Inland f,umber is big on Home Genler producls.

Our people are big on service.

From single store, to large chainsour Home Center products division is geared to give you weekly "in-store" serviceprompt, reliable delivery - very competitive pricing.

You get qudity merchandise in both lumber and building materials that sell fast.

Order on Monday, receive delivery on Wednesday, have it ready for sale on Thursday. Turn your inventory over the weekend and do it all over again.

We help make it possible because we package in small quantities, give you in-store merchandising assistance, take inventory, prepare your next order, maintain displays, provide coop advertising assistan@, arrange for personnel haining clinics and product demonstrations.

Put us to work for you. Our people are truly committed to grve you the attention and service you want.

FOR FAST SERVICE CALL ...

Southern CA (714) 783-OO21

Northern CA (916) 666-1991