Deck Displays Boost Garden Grade Redwood Sales

ED EDWOOD RETAILERS disI I playing color literature, fullscale redwood decks, or conducting how-to clinics last year reported redwood sales increased by as much as 50ol'.

Dealers across the country expect a continued upsurge ofinterest in redwood garden grades for decks and outdoor living this year as high gas prices and cooling costs encourage outdoor living and stayat-home vacations.

For dealers looking for ways to capitalize on this increased demand. the California Redwood Association offers its complete do-ityourself deck design package, the Redwood Design-a-Deck Plans Kit. Retailers have found the Design-aDeck Kits to be versatile and helpful sales aid for profitable redwood garden grade promotions.

Story at a Glance

Increasing sales of redwood garden grades can be increased with a redwood display deck built in your store or yard. promotion kits, literature and other sales aids are available from the redwood association.

The kits. which are available to retailers for 52 each. 20 to a carton. retail for 54 and conre in a handy countertop display. The Design-aDeck Kit includes comolete nrater- ials lists for pre-sized decks which help customers plan their ideal deck and aid counter personnel in materials estimating and ordering. For tips on how to effectively use the Redwood Design-a-Deck Plans Kits as the focus of redwood garden grade promotions, the CRA has found the following basic approaches to be the most helpful:

0ECKS. trellises. fences and other outdoor amenities [topl are helping sell multi-unit and altached housing developments and keeping them occupied. In addition to offering l0w cost living area, redwood decks and amenities accommodate today's young consumers who emphasize casual, active, indoor-outdoor living. Redwood is being used in lbelowl more auditoriums, civic centers and other municipal facilities because it meets or exceeds many building code soecifications. such as a Class ll llamespread rating for 'l " lumber, while also providing redwood versatilily, design appeal and energy efliciency.

The simplest approach is to display the Design-a-Deck Kits prominently and advertise them using

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