CeilingClinic $ruShowYou *Howto" Do-it Yoursell and SAVET

to the do-it-yourselfer as well as sales personnel. Celotex offers installation films in both formats for dealer use.

The dealer should offer "How-To" clinics for customers as a way to advertise products and increase sales. A series of clinics can be held on a regular basis, for example on Saturdays, dealing with various products oriented to the do-it-yourselfer. The clinic can be conducted throughout the-day at intervals by store personnel or manufacturers' representatives. Celotex sales representatives are available to coordinate, offer training or conduct such clinics. Additional store traffic incentives often used are coffee and doughnuts, hotdogs, soft drinks, balloons and small handyman items as well as drawinss for free merchandise.

Ask your Celotex ceiling sales representative about successful promotions he has seen. With his sales experience he is likely to have some ideas you can use.

As a general rule, time and money invested in ceiling promotion, including direct advertising, preparation of i:ffective displays, siaff training and c6nducting clinics. will pay off proportionately in higher sales volume for the dealer.

PR0M0Tl0il portfolios provided to ceiling retailers by Celotex have art and copy to assist in placing advertising for merchandising campaigns. The Notebook presents ideas and basic artwork for product promotions and special promotions such as "how{ol' clinics.

Redwood Performance

(Continued from Page 12) struction. Redwood, with its reputation for quality and its familiar cinnamon color, is rapidly becoming one of the most frequently specified woods for these growing markets.

More auditoriums, civic centers, libraries and other municipal facilities are using redwood because it meets or exceeds many building code specifications, such as a Class II flamespread rating for 1" lumber, while also providing wood versatility and design appeal.

Commercial designs are capitalizing on redwood's low maintenance and inviting color as banks, restaurants, shopping malls and retail businesses use redwood for interior accents and exterior siding. As the residential buiilding market softens, redwood merchandisers expect continued strong demand from commercial and industrial redwood markets.

In the residential markets, rising construction and land costs are causing some building experts to predict a growing market for smaller homes placed on smaller lots along with more attached, clustered and high density housing develop- ments. Builders and owners of smaller homes report using redwood decks and outdoor living areas for additional low cost living space. Part ofthe increased interest in redwood decks, redwood hot tubs and outdoor living is also a result of a growing percentage of young home buyers who emphasize casual, active living.

Attached housing and higher density developments are using outdoor landscaping and redwood amenities to create indoor-outdoor environments that sell close-space units and keep them occupied.

Some developers spend as much as $5 per square foot of a unit's living space on outdoor amenities packages. Suburban and urban developers are finding an eager market for 1,000 sq. ft. or less condominiums if the unit includes access to additional outdoor living areas.

Custom housing, redwood's traditional base market. continues strong, generally unaffected by housing cycles. Redwood demand for custom housing remains high, according to builders, because buyers continue to view redwood siding, paneling, molding, fascia and casings as investments which are returned in a house's value.

Though several successive years of outstanding demand has resulted in a short-term drop in inventories and shipments, redwood will continue to be adequately available for many years because of year-round manufacturing not geared to seasonal construction.

To keep pace with redwood's diverse markets, redwood mills are developing a wider range of redwood products including common grade siding and more finger joint and resawn products. Common grade siding, new to the area, Provides all the decay resistance and weatherability of upper grade redwood but is more economical and offers the rustic, knot-textured look, suited for today's informal desiens.

The additional products and redwood uses are part of an industrywide move toward increased production and market flexibility through the development of small log milling facilities.

The California Redwood Association will continue its national advertising and publicity to educate consumers and specifiers about the long-term performance and value of genuine California redwood products. With increased customer awareness of redwood's range of performance and the erowins variety of uses, the CR{expecti continued growth potential for redwood markets and products over the next several years.

Housing Demand Still Great

"Demand for housing is so great in the U.S. that no government action, no matter how bizarre. can change it," according to Robert Herbst, Western Wood Products Association marketing v.p.

Joining Robert Anderson from the American Plywood Association in an economic discussion on what 1980 holds for western lumber and plywood producers, he continued, "We'll be able to look back a year from now and say that 1980 was not bad at all."

He told a Portland. Or.. media roundtable that mill orders for lumber were excellent and that the low inventory situation from the home builder to the western mills is not expected to cause a repeat of 1975 when housing starts dropped to 1.38 million units.

"Western mills should produce some 16.8 billion board feet of lumber this year, off only 60[ from 1979." he forecast. "The industrv expects to ship 16.9 billion boarl feet, onf y Sthoh down from 1979 and see U.S. consumption of western lumber slipping slightly, 5.70[ durinp 1979."

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