Basic Ways to

FnprunlNc THE ATTENTIoN oF romorrow's Vbuyer is one of the secrets of improving sales for both the retailer and wholesaler. As the peddler hawking his wares in the street knows, "they have to see it to want rt.

Principles to follow in attracting people to your business are fundamental. Interest them! Entertain them! Educate them! Give them something!

An exhibit has great drawing power. It can entertain and sometimes edricate as weli ^Offer your premises to the Horseless Carriage Club for a mini-show. Arrange for a display that ties in with your merchandise such as antique tools. Invite local artists and craftsmen to display their work. Allow youth groups such as Scouts and Camp Fire girls to use your facilities for a family-oriented project.

Another method of attracting people used successfully by some retailers is the community bulletin board. A large, attractive display area is set aside for the organizations in the communitv to use oublicizinq events. Placed in an area that encourag6s peopl! to brows-e while they are in the store, it can be useful.

A special window display to acknowledge a community event such as Boy Scout Week, the Blood Bank, United Fund or Community Chest drive will attract people and reinforce the idea that you are interested in the community. Also feasible is recognition of winning athletic teams, outstanding students in schools of the area, and leaders in the community.

Involving your operation in the community pays off. Your name on the back of a Little League shirt is seen by hundreds and registers positively. Such methods are indirect, but eventually do bring new people to you.

Stage a special promotion or buying fair with a theme coordinated to a community celebration, holiday, or theme such as a Mexican fiesta, country carnival,or a more contemporary subject like Star Wars. Have entertainmentconsider musicians, clowns, portrait artists, games, contests. Decorate your business to set a festive mood. Plan well, organize housekeeping, set up crowd control, maintain close supervision, and order.

Educate people in the community with demonstrations, hands-on if practical. Show how-to films, hand out instruction sheets. Set up classes to teach techniques of home repair, maintenance, and improvement. Use