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PERSONATS
Scott Cardwell, Cardwell Forest Products, Fullerton, Ca., will marry Jennifer Martin on March 29. TheY plan to live in Fullerton.
Miles Butterfield, United Wholesale Lumber Co., Montebello, Ca., is back from a Coos Bay, Or., trip.
A. C. Frese is joining Tree Products Co., Lake Oswego, Or., to open an office for them in Birmingham, Al.
Paul Herrfeldt, California Redwood Sales. Santa Rosa, Ca., is back from a golfing vacation in So. Ca.
Bud Bucholz. Jim Henderson and Bob Church were winners in the Rolando Lumber Co., San Francisco, Ca., January sales contest. Each will be treated to an all expense paid weekend with their wives, according to Jack M. Higgins, v.p.
Bob Reid, Reid & Wright, Inc., Honolulu. Hi.. is successfully recovering from a recent hospital stint.
Bob Shannon, Noyo Timber Products, Santa Rosa, Ca., and his wife, Judy, got in a recent respite in Hawaii.
John Souza has joined Martin Forest Industries, St. Helena, Ca., in purchasing and sales, according to Gordon Martin, pres.
Clint Bower, Mariners Forest Products, Santa Ana, Ca., is back from a l4 day fishing trip including an 8day stint some 400 mi. S.W. of the tip of Mexico's Baja Peninsula.
Mark Lofland, Capital Lumber Co., Orange. Ca., got in a recent week skiing at Mammoth Mountain, Ca.
Jim Sloan and Steve Killgore have ioined Fremont Forest Products' irading staff in Eugene, Or., according to Pete Speek, pres.
Mike Stevenson, formerly with Louisiana - Pacific. Oxnard, Ca., has joined the staff of Hagle Lumber Co., Inc.. Thousand Oaks, Ca., according to Steven Hill, v.p.
Steve Hemela is now regional sales mgr., So. Ca., for Westmark & Assoc., Costa Mesa, Ca.. manufacturers reps for Abitibi, D & M Wood Products, Conolite, Maple Brothers, and Townsend.
Ted Matthews. Pacific Forest Products, Fresno, Ca., is visiting Cancun, Mexico, this month on a Woodwork Institute seminar trip.
Turner G. Brashear, pres. and c.e.o., Victor Equipment Co., whollyowned subsidiary of The Pacific Lumber Co.. San Francisco, Ca., is also the new v.p., industrial products for Palco.
Jack. R. Brown, new regional director of public affairs and communications for Crown Zellerbach Corp., will cover Or. and Wa.
Pat Olson is new to trading at Continental Forest Products, Lake Oswego. Or.
George Winter is now moulding sales mgr., distribution div., GeorgiaPacific. Portland. Or.
Ronald Wise is handling national plywood sales for Chander Corp. at their re-located facility in Woodland. Ca.
William Swindells, Jr., v.p. of Western Wood Products Assn., is the new pres. and c.o.o. for Willamette Industries. Inc.. Portland, Or.
David Brewer has moved to mgr., direct sales, Champion Building Products, Eugene, Or. Edward Kennedy has gone to Columbus, Oh., as mgr. of the area sales office.
Jerry Hancock and Dick Wood, O'Malley Co., Phoenix, Az., were recently in So. Ca. on business.
Richard DeMarco. Scott Robinson, and Chuck Robinson now are operating Kokanee Forest Products, Bend, Or.
Billy Welliver is now sales coordinator, export panel products, Louisiana-Pacific, Portland, Or.
Phil Castle. C & D Lumber Co., Riddle, Or.. won the top prize. a trip tt-t Hawaii, which is awarded four times yearly in the company's on-going safety program.
March, 1980
(iail Overgard is thc ncw'!.p.. ol)cnrtions. States Venccr ('o.. L.ugcne-. Or., according to I)iane Nlonto1a. pres.
Randy Philips. Philips [-unrbcr Salcs. Thousand Oaks, Ca.. rvith his r'"ile. Carol, arrcl dar-rghter. .l anrie. r isitcrl Yosenritc on A \ acatiolt in the tr lrotor honre. Don Philips tendccl the store. und called on sawnrills irr Redding. Cl.
Rick Cunningham. Benclir Forest Protlucts. Ccrritos. C'1.. lnd his r'" il'c. Anne. urc pirrents ol' a clar"rghtcr. Caroline Brittney. born f.cb. 7. 1980. weighirrg in at 7 lbs. 5 oz.
Dan Naughton is nc\\,to the sllcs stat'f' ot'(i & R Lunrbc-r Co. (lovc'rclalc. C'1.. accorrlirrg to l\lartr Olhiser. sales nrgr.
Pete Tronquet, Wcst ('oust Door. Irrc.. Tlcorril. Wa.. is thr. lte \\ prcs. ol thc trir & Ilcrllock [)oor Assn. ( raig Agee. Nicolai Co.. I)ortllrrrl. Or.. is r.p.: .iohn \\'hite. Sirrrpsorr l'irrbe r Co. cloor tlir,.. Sclttlc, Wl.. scc.: Robert H. Hunt. trcus. uncl crr.c. sec.
I)ave Brewer is the new distribution direct mgr., Champion Building Products. lunrber sales central. Eugene. Or. Ed Kennedl hus transttrred to Colunrbus. Oh.. as area mgr.
Gary Calder is trading in the wholesale div.. Consolidatcd Lunrber C'o.. Eugcnc, Or.
Bjorn Haugen is now directing Continental Lumber und Gold Shield lunrbcr remanulacturing. Boise. Id., as the new corporate director. lumber operations. l"leetwood Enternriscs. Rirersidc. Crr.
Dick Clark. neu salcs nrgr.. Coast Manuf acturing. Eugene. Or., also is handling sules for Iiills Creek MI'g.
Dirk Stelle and Tim Mc(iuire have joined the trading stafl'at Roguc Forest Proclr.rcts. Eugcnc. Or.
(llcnn Breedlore. Dale l-lcshntan. untl Ron Breedlove rrrc stal'ling thc ncrr [)r0grcssivc lnlcilrational [rorcst I)roducts in .,\ntlcrson. ('u.
Rick Stokes rs now the nrgr. of' Dianrond Intcrnltional Builder Centcr. Rir"erton. Wy.; (ireg (Jeorge is a lrcw outsidc salcsrnlrn.
Patrick J. Bullion has been nanred Nationll Salcs Representative o{' the Year for Celotex Building Products [)iv.. Olkland, Ca.. rcgion. according to James L. Allegood. gen. salcs nl gr.
Ken Osborne. G & R Lunrber Co., Clor,erdalc. ('a.. and his wile. Charlene. have a new son, Tyler Markham. born Jan 12. 1980. we ighing 7 lhs. l5 oz.
E,arl Bleile ancl Nancy' Johnson are rrorv with Dicr Lumber Co.. Sacranrento. Ca.
(iary Hogan is ncw to tradiing at A.C. Dutton Lunrbcr Corp,. Tualatin. Or. John ('aplener and Sid Smith are now tfttdcrs with Totcnr Forest Products in thcir new ot'llce in Tacon'ra. Wa. Steve Hewit is thc new plant nrgr. at Winclsor Mill, Santa Rosa, Ca., accorcling to Ray l'lynn, pres.
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PtilEtlllG has a number ol pieces attractively showing the color and grain characteristics.
Paneling Accents Redwood
Superior performance, inherent characteristics and natural beauty have made redwood a popular paneling for many years. And it continues to be used very widely. Redwood naneline is made in quite a variety of sizes and grades applicable-to many various interior designs.
Now, Pacific Lumber is making a new type of paneling that provides an accented redwood beauty on walls or ceilings. The uniqueness of this new products is accomplished by using short pieces of clear all heart
The Merchant Magazine redwood which increasingly show the wide range of subtle heartwood color and grain characteristics. This effect can be seen in the picture on this page.
The short pieces are precision finger-jointed and glued endwise into 8' lengths. These finger-jointed lengths are straighter than the occasional bowed pieces of solid lumber. -Another advantage is that as it is made up of short pieces this new paneling product costs less than single full length 8' pieces, which Pacific is also offering.
This product named "Palco-Loc Redwood Paneling" is a nominal 3/a" x 5" which provides another economy advantage by giving substantially the same in-place appearance as l" or 3/q" nominal redwood. The pattern, #220r/2, is tongue and grooved, eased edges, reversible with one side saw-textured and the other surfaced. The official grade is certified kiln dried, clear all heart, mixed grain California redwood.
For new construction and remodeling, this paneling is protectively packaged in easily handled cartons. A carton has just fourteen 8' pigces and two layers of shorter pieces, providing a net coverage, allowing 4Vo jobsite trimming, of 55 sq. ft.
Palco also is offering a similar finger-jointed paneling using clear grade pieces which have the attractive contrast of sapwood and heartwood.
Home building and construction in general should no longer be held economic hostage by government policy-makers every time it appears that a recession is the solution to inflationary trends.
The federal government has been urged to stop using home construction as a whipping boy and to develop a long-term program to assure adequate housing for young and old alike by John M. Martin, exec. v.p., of the National Lumber and Building Material Dealers Association. He points out that every time the government decides to tackle inflation, they throw a noose around the construction industry. As a result, housing becomes prohibitive for consumers due to excessively high interest rates.
When such a condition exists. home building is slowed far behind the economy in general and then is forced to play catch-up when the restraints are lifted. Playing catchup merely deepens the problem because, in the meantime, the demand has continued to build up. It becomes difficult for home builders. financial institutions and others involved in providing housing to meet these repressed demands for housing; builders' costs
Lumber & Building Material Dealers Charge Industry ls Economic Hostage
are forced up and the consumer pays...andpays.
The federal governmen t is guilty of bandaid surgery as far as home building is concerned, Martin said, and every attempt to provide a solution is a temporary approach. Temporarily change the interest ratel temporarily pre-empt state usury laws; temporarily pump some funds into a new or an old, wornout program. Martin emphasized the need for no more bandaids, but a complete overhaul of the nation's housing program and the role government should and must play.
The national spokesman for the retail lumbermen also criticized government's turning its head in properly supervising the explosion in money market funds. Without proper liquidity factors and without the same constraints facing banks, savings and loans, and other thrift institutions, the money market funds will continue to deplete funds available for mortgage financing.
Obviously, when people can invest in money market funds, write checks against those funds and make I, 2, or 3 points better interest, there will be a continuing trend for money to move away from normal financial institutions. Here again, the government is allowing home buying consumers to carry more than their share of the burden of solving monetary and fiscal policies.
For this reason. he said, the home buiding industry, lumber and building material dealers, fi nancial institutions - anyone involved in providing housing - should now demand that the federal government stop repairing or overhauling worn-out programs. It's about time, Martin said, that the inner tube was thrown away and the housing industry was outfitted with new programs consistent with modern times, modern economies, modern technology, and the current needs of the people who need housing.
