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Flatbed Specialists! . for all your transportation

TRflI[$PORT needs, statewide in California.

LWESTERN CABG0 and truck shippers were honored by Los Angeles Hoo-Hoo Club No. 2 at its annual transportation night meeting held at Montebello, Ca. Joe Schwallie, president, lll was in charge. l2l Vern King, Sause Bros. 0cean Towing, takes the mike over from Joe; {31 Rick Cunningham; [4] Glen Johnson, Frank Penberthy, Mike Walsh, Ken Coleman, Ted Maple; (51 Doug Willis, Bob Stauffer; [6] Jim Pottratz, Joe Pastusak, Frank McLean; [7] Harl Crockett, Ray McKendrick; [8] Chuck Lember, Harry Selling.

Watch Those Big Ones

Big is not always beautiful if it is a regular customer placing an order several times larger than usual. Be suspicious of a bankruptcy in the future or a change in ownership which might cause payment problems.

Northwest Advertising Clinics

"Getting primed for more retail business in the 80 s" expressed the theme of two, 1-day Hi-lntensity courses covering advertising and promotion at Seattle and Portland, sponsored by the Palmer G. Lewis Co., Auburn, Wa., late last year.

The response to a basic course concentrating on fundamentals of advertising and promotion techniques was greater than expected. The Seattle class attendance overflowed the study room, the Portland clinic drew over 40. Retail lumber dealers came from all parts of Washington, indicating a tremendous thirst for more knowledge to gain more do-it-yourself busiNCSS.

Seminar speakers included professionals from many phases of the advertising fraternity: advertising agencies, media and co-op advertising experts, supplier and distributor personnel. Included on each program were two retail panelists who presented testimony and discussed "my most successful promotion. ." Slides, video tapes, advertising blow-ups, samples were all part of audio visual presentations.

Each student received a special "A & P" notebook complete with dozens of ad proofs, "How to do it" tabloid programs, truckload sale examples, information on co-op advertising, product demonstrations and usable "theme" layouts. Upon completion of the course, each scholar was presented with an advertising and promotion "Certificate of Merit."

As a result of the concentrated course, many dealers promoted their retail businesses by producing tabloids with the assistance of the PGL advertising team. A new interst was created in utilizing more of the co-op available to retailers.

AI 0REG0tl meeting Chuck Lauber, PGL advertising and promotion manager, discussed basic advertising planning, budgeting and "when, how, and what" to advertise. At left: Mrs. Faye Sorenson, Valley Publishing, Eeaverton, 0r., who discussed newspaper ad lypes; listing, omnibus, classilied and helpful pointers to retail advertisers.

Redwood Decks

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CRA's free ad art. Placing the kit display next to CRA's full color literature will help suggest a redwood deck's end uses.

The CRA suggests selling the kits for $4 and refunding the cost with a redwood lumber purchase. Redwood is the preferred choice for beautiful, long-lasting, easy-to- build outdoor structures and dealers who recommend redwood enhance their reputation for quality.

Building a redwood Design-aDeck for display in a retail store or yard is an excellent traffic builder and idea starter. Size depends on the space available, but a display deck does not have to be large to be an effective sales aid for garden grades of redwood. It's a good idea to leave part of the understructure exposed to show the basic structure of a redwood deck, so customers can see how relatively simple a redwood deck is.

Also, the display enables trained sales personnel to explain the construction steps, the kit, and answer customer's questions. To help with this, the CRA has produced a slide presentation with script, called "How to Build a Redwood Deck."

The slide show is an excellent sales training tool which can be converted to a permanent customeroriented show on redwood deck construction.

In addition, placing barbecues, redwood furniture. and CRA design literature around the display deck enhances the display's enduse image, adds tie-in sales and helps customers visualize the outdoor living a redwood deck accommodates.

D-I-Y REDWOOD DECK CLINICS

A series of carefully planned and timed ledwood deck clinics, coordinated with kit displays and a demonstration deck, has proven to be an effective way to achieve high profit, high volume sales.

Scheduling d-i-y clinics at the right time is important for a promotion's success. Dealers have had good results with clinics that are conducted in March so customers have time to budget and plan their outdoor projects. A follow-up clinic a month later can then provide the added information and incentive for a customer to build his project. An excellent time to schedule clinics are the weekends before a three-day holiday.

RE0W000 display deck with color literature and Redwood Design-a-Deck Plans Kits generates consumer interest in redwood garden grades lor outdoor living. The redwood deck demonstrates redwood beauty and deck construction while the kits and c0l0r literature give valuable design ideas and detailed constructi0n intormation. For more 0r0m0ti0n ideas. sales aids and a free sample package of sales aid and design literature, dealers can write the Calilornia Redwood Association, Dept P-80,One Lombard St.. San Francisco. Ca. 941 1 1.

Posting signs well in advance of promotions and advertising early are the best ways to get the attention and traffic necessary to make it a success. Displaying a redwood deck year-round will generate interest and demand for clinics during the building season.

A professional contractor may be willing to help at clinics in fielding questions, with the help of one employee knowledgeable about decks. Local contractors will usually be happy to involve themselves in such clinics because ofthe valuable business exposure, while their presence gives the clinic technical authority and practical experience.

A well-trained sales staff will help see that customers' questions are properly answered. For training sales personnel, the CRA's slide show, "How to Build a Redwood Deck" and the CRA brochure, Redwood Grades and Usesare excellent aids.

Redwood's quality, performance and appearance make it one of the most marketable specialty woods for outdoor uses. Its natural stability assures that it will not split, check or warp as other woods will despite chemical treatment.