Building Products Digest - April 1982

markets in 13 Southern states

Redwood Special Issue April, 1982

rHE PERFECT PRODUCT FORAROTTE]I TIARKET.

There's one bright spot in today's othenuise gloomy lumber market. Pressure treated lumber. DIYer's and remodeling contractors are eating it up. Primarily because the bugs, mildew and termites won't. It's become the smart, economical choice for all kinds of outdoor projects. And now you have a major new source to work with.

Louisiana-Pacific. We're taking hieh quality Southern Pine from our own forests. Givingit first rate treatment in our new high-capacity facilities at New Waverly, Texas and Marianna, Florida. fud making immediate delivery from our own fleet of trucks.

So now you can give customers the treatment they've been asking for: L-P Outdoor@ Wood for decks, patios and fences. To say nothing of L-P Wolmanized@ lumber for sill plate. And pressure treated landscape timbers.

Tirke advantage of a rotten situation. For all the details, call (713) 273-II31in Conroe,Texas or (904) 592-85n in Marianna, Florida.

Our Hank Aldrich comes by the lumber business naturally. That's his dad, Harry Aldrich, on the left

side of the

on the front steps of the Langworthy Lumber Co., Anamoose, N.D. It was his first job out of college; the year 1905.

He later migrated West, and owned the Aldrich-Cooper Lumber Co. in the Portland, oregon area with H.B. "Bert" cooper, whose sons today own coopers Mill, Inc., which has mills in Roseburg, oregon and Mount Shasta, california.

Hank naturally has a feeling and regard for lumber that gives him an edge when it comes to customer service.

For all your needs in western softwoods and plywood, try DMK-Pacific, the company that was born with sawdust in its veins and is run by people who share your enthusiasm for this business.

A DMK-Pacific Corp.

P.O. Box 7300, 4129 Marros Dr., suite B, Fremont, Ca.94fi7

In Northern California (4lt\ 796-3670

In Southern California (7 t4\ 9t7 -187 2 Kansas City, Ks. (Bill Cressev) (913) 311-9122

Hank Aldrich Lee Doud Andy Haynes Dwight Curran

"Every Stick a Masterpiece "

hand

foursome

Pub[sber David Cutler

Editor Juanita Lowet

Contributing Editon

Dwight Curran o Gage McKinney

Art Director Martha Emery

Strff Artist Nicola O'Fallon

Circulrtion Kelly Kendziorski

Building Products Digest is published monthly at 45m Campus Dr., Suite 480, Newport Beach, Ca. 92ffi, phone (714) 549-8393 by Cutler Publishing, Inc. Advertising rates upon request.

ADVERTISING OTTICES

FROT{ TIIE SOUTHEAST & OXL/\-

HOMA: contact Timorhy J. Nelsoo, Markeing Communications, Inc., 5l 15 So. Vandalia, suite E, Tulsa, Ok. 74135. Call (918) 4968777.

FROM TEXAS. LOTJISIANA. MISSI$

SIPPI, VIRGINIA, TENNESSEE, N. CALIFIORNIA AND OREGON: contact Drvil Cutlcr, 45fi) Campus Dr., suite zl80, t,lewport Bcach, Ca. 92660. Call (7r4) 549-8393.

FROM WASHINGTON STATE & IDAIIO: contact Johtr Y. Mrf,ry, 157 Yesler Way, suite 3l?, Scattle, Wa.98lO4. cdr (206) 621-r031.

FROM SOUTHERN CALIFORNIA: contact Crrl Vrnn. Z)i Oceano Dr., los Angeles, Ca.9(D49. Call(213)472-31 l3 or (714) 549-8393.

FROM THE MIDWEST: contact Chrd6 L. Lcmpcrly, 1230 Brassie Ave., Flossmoor, Il. 6922. Call (3 l2l 7992166.

SI.JBS'CRIPTIONS

Change of Address-Send subscription orders and address changes to Circulation Dept., Building Products Digest, 45fi) Campus Dr., suite 4&), Newport Beach, Ca. 92660. lnclude address label from recent issue if posible, plus nov address and zip code.

Subscription Retes-U.S. and Canada: $2Oone year; $3Gtwo years; $SGthree years. Foreign: $3(lone year; $52-two years. Single copies $2.00. Back copies $3.fi) plus ship ping & handling.

BUILDING PRODUCTS DIGEST is an independently-owned publication for the rctail, wholesale ond dbtribution levels of the lumber and building supply markets in l3 Southem sTates.

More and more people are using redwood rustic siding.

Because rustic siding is more economical than premium redwood grades. Yet it still has the warm, rich look that only comes from redwood.It resists insects and decay. And it ages well, with or without a finish.

Redwood rustic siding is a practical, aesthetic addition to almost any exterior. And we've got plenty of it.

Our Ft. Bragg mill is one of the largest redwood and fir suppliers in the country. And with hundreds of distribution centers nationwide, you can order the *"d'J""|olr*',#01:ltlti'h

to us. we're Georgia-pacific. And we've got all the rustic siding you need.

llHrre got urhat it takes.

Redwood rustic siding makes more sense than ever. And we've got all you need.

Smile it up and talk it up

rtrHE ATTITUDE and morale of a company I and the people in it are important parts of the business equation in good times; in the present circumstances, these factors are even more critical.

It's a situation that reminds us of the old story of the successful side-of-the-road hot dog seller who, pursuaded by his son that all is hopeless, abandons what created the success and, finally, succumbs to financial faihrre. In a sense, a case of talking yourself out of business.

At all levels, we must be alert to the dangers of the casual remark about how bad business is. The more that people hear the gloom and doom message and the more they believe it; the more they shrink what business is left.

Top management people must be as optimistic as is consistent with reality. It is essential that you set a tone that is positive, constructive and

designed to elicit the optimum performance from the entire work force. It's not a waste of time for the chairman of the board to chat up some enthusiasm with the low men on the totem pole. It is smart business.

At the sales level, where a firm has the largest degree of communication with its customers, great care must be exercised to avoid talking yourself out of a sale by having crepe hanging sessions with customers.

Sales floor and counter people as well as the delivery team should be aware that what they say, as well as their general demeanor, affects the customer's attitude. A customer is far less likely to buy ifall he hears from you and your people is today's bad news.

More than ever, now is the time for the smile, the positive attitude, and constructive comment; it's bound to help in bad times.

TexturG-matic Saw

Combines the Ripping and Texturing of Lumber into One Fast Operation

The Texture-matic from ldaco is a dualpurpose rip-saw with a built-in texturing attachment. Two vertical blades make ripcuts. One horizontal blade textures the lumber. The texturing blade can be disengaged, allowing you to use the saw for ripping only.

The Texture-matic Saw offers you the opportunity to expand your lumber-cutting capabilities while saving time and money. It also eliminates the need to carry both a finished and rough wood inventory. For more information about the Texture-matic Saw...call Gene Woloveke at ldaco today!

Redwood plywood: the easy wood

ASY is a word that applies easily to redwood plywood. Easy to look at, easy to apply, easy to maintain, and easy to sell.

Customers are attracted by the natural charm of redwood which gives warmth to both residential and commercial structures. Redwood is

easily a most beautiful wood in any setting, becoming more mellow with age and weathering.

You'll find it easy to reinforce the attraction with the natural advantages of the product. Redwood plywood has both the ease and economy of modular panel, a plus

in these times when customers are dollar conscious. Naturd resistance to insects and decay as well as inherent insulative qualities provided by the unique cellular structure make it easy to maintain. With the variety of texture and patterns available, your customer can select the best redwood plywood for their building.

They will like the availability of redwood trim, fascia, decks and railing. These blend with redwood plywood panels to create architectural harmony.

Sfory at a Glance

Eye catchlng beauty, natural practicallty sell redwood plywood. lltlle malnlenance. endures well easy, economical to install.

Another easy to sell feature of redwood is the variery of finishes possible, starting with no finish which will weather to a silver gray color. Clear water-repelent finish can be applied if additional protection is desired. Commercial bleaching oils can give uniform driftwood gmy appearance. If semi-transparent or heavy bodied stains are used, oil based primers congenial with the top coat are recommended.

You'll find it easy to sell both the beauty and practicality of redwood plywood.

REDW000 plywood creates a feeling of warmth and comtort in commercial buildings as well as the most expensive cuslomer homes or rustic vacation cottages.

I%LCO-LOO REDWOOD Long in Lengths. Short in Gosts.

Palco-Loc is manufactured from Palco's architectural quality Certified Kiln Dried California Redwood, linger-jointed and electronically end-glued to produce durable, long-length pieces. With the exterior wateroroof adhesive, Palco-Loc complies with FHA requirements for exterior and interior uses (non-structural).

PALCO.LOC REDWOOD HAS THESE SPECIAL ADVANTAG ES

Long lengths: made to customers' specified lengths up to 20' or longer. Also many products are inventoried in 16'-20' random length packages for prompt shipment.

Made in variety of products: fascia, S4S, pat terns, bevel sidings, etc. Particular size advantages: l" nominal is /a" net; wide widths available up through 12".

Clear All Heart vertical grain: the grade of all pieces in this photograph-is of highest quality redwood, unmatched by other species. Clear redwood grades also available. All these grades have no knots, resin, or pitch, providing superior oaint and stain retention.

Stays straight and flat: even in the widest widths and longest lengths. Thus easier to apply and in place has excellent dimensional stabilityno cupping or crooking.

Economical: is considerably less costly than solid long-length pieces. And the convenient lengths reduce application costs and trim waste.

Product of THE PACIFIC LUMBER COMPANY

PALCO-LOC REDWOOD GENERAL DESCRIPTIONS

Lengths: Specified lengths up to 20'; longer lengths available on special orders. Mill inventories are carried in the popular 16'to 20' length packages.

Sizes:

Fascia: (a) with double Olow to receive 1/q" or 3/e" sollit'.

1" x 6"-Pattern #588

'1" x 8"-Pattern #589

(b) 1" x 6" and 1" x 8" also available with single plow lor 1/4" o( s/e" soffit

S4S: l" nominal (3/q" net thickness) and11/q" nominal (11/re" net thickness) available in nominal widths 2" through 12'i 2" nominal ('ls/a" or 11/2" nel thickness) in nominal widths 2" through 8'i

Patterns: Same sizes as S4S. Available in exterior and interior patterns of Tongue & Groove, Shiplap, Cove Shiplap, or Channel Shiplap (per California Redwood Association's Pattern Book). Other patterns may be available on special order.

Bevel 3/q" x 10", Pattern #33'1, reversible; o7o" t U" *

Siding: S" available on special orders.

Fascia:

The superior dimensional stability of this fascia makes it stay straight, smooth and flat. The fascia assures that soffits can be easily applied and will permanently maintain the oosition. The plowed grooves reduce soffits installation costs and eliminale necessity for moulding.

Grades: ClearAll Heart VG, Clear All Heart MG, Clear VG, and Clear MG in Fascia, S4S and Patterns. Bevel Sidinq VG grades only.

Finger-Joints: Precision jointed and electronically glued together with water proof melamine-urea adhesive in nonstructural joints (non-structural means not load-bearing) and complies with FHA reouirements.

Interior Paneling: Accenting redwood beauty with economic advantage. ldeal for new construction and also easy for Do- lt-Yourselfers in remodelino.

The long lengths reduce application costs, and fit on most wall areas with very few butt joints. Has redwood's inherent advantages of superiorfinishability, dimensional stability, decay and insect resistance, fire resistance, etc. Corner boards are also Palco-Loc products.

Bevel Siding:

Clear Mixed Grain Clear Vertical Grain

Can redwood make it in the South?

TTECAUSE more redwood is Elmaking its way into the South, Building Products Digest asked Keith Lanning, executive vice president and general manager of the California Redwood Association in San Francisco, Ca., to clarify the wood's position here.

Presenting questions we had picked up in the field, including some tough ones from competing southern species, we found Lanning cooperative and enthusiastic about redwood's potential in the southern market.

QUESTION: How would you describe redwood's position in the southern lumber markets?

ANSWER: First of all, California redwood is no stranger to the South. For over fifty years, redwood has been advertised, promoted and sold - nationally, not just in the Westfor siding, paneling, decks and other garden uses. Heartwood grades have traditionally sold well in humid regions due to a record of strong performance. For example, Florida uses more redwood per capita than any other state except for California or Hawaii.

There are also several areas in the South where particularly enthusiastic merchants have developed strong markets by promoting redwood's unique characteristics. While redwood's substantial profit margin is incentive for the retailer, its beauty and longJasting performance attract the consumer.

You have to look at redwood as two distinct products selling to different markets. The architectural grades are used primarily for luxury finish work such as siding, paneling and fascia. The garden grades are used for decks, fences and other garden structures.

I think there's another indication of redwood's appeal. If imitation is flattery, then we in the redwood industry should blush, because over the years there have been many attempts to imitate redwood's appearance and physical qualities. Currently, several

manufacturers are treating other species with chemicals and stains to create the "redwood effect." There are some characteristics, though, that just can't be copied. Redwood's dimensional stability, minimal shrinkage, freedom from pitch and resins, and resistance to flame will always keep it in a class by itself.

Sfory at a Glance

Redwood spokesman defends products agalnst southern yellow pine, cedar, cypress. parraes questions on availabality, performance, second growth reliabillty.

Q: Which wood presents the most competition to redwood in the Southern states?

A: It may surprise you, but the answer to this question is cedar. Both cedar and tidewater cypress have characteristics which make them comparable to redwood. Cypress, being a native wood, was a strong competitor for many years, but with its shrinking availability, this is no longer true. Treated southern pine is unquestionably a very durable wood, but its appearance and some other physical properties are not the same. As a result, it makes for a rather onesided competition.

Q: How do you plan to meet this challenge?

A: Redwood is now more competitive with cedar than ever. In addition to the clear architectural grades, there are two newly developed productsB grade redwood and a new line of Rustic sidings. B grade redwood is a whole new architectural grade with limited amounts of small, tight knots, graded on one face. Rustic sidings are a whole new redwood line coming from second growth trees with sound, tight knots.

We think rustic sidings will be competitive with knotty cedar ducts.

very pro-

Another major redwood advantage is its resistance to insects. In regard to treated lumber, we plan to continue pointing out the fact that chemical treatment affects only the durability and color of whitewood lumber; it will not change some of the inherent characteristics of the species. Redwood, on the other hand, offers the total package - quality appearance, resistance to decay, plus stability, low shrinkage, and it is easier to work.

Q: What sort of marketing campaign are you conducting in the South?

A: As I mentioned, redwood has been marketed in the South for years. Redwood distribution and promotion is national, not regional. Advertising and publicity appears in

(Please turn to page 39)

Keith Lanning

EEDWOOD'S natural beauty fland endurance make it a good choice for all spaces where people live, work and play, indoors or out. You can recommend kiln dried clear all heart, clear and B grades for simple paneling designs and trim or finely detailed patterns, decorative screens, window framing, mouldings and cabinetry.

Available extra-long for high ceilings and large walls, single boards can be trimmed so that patterned edges, grains and sapwood accents match from surface to surface to achieve integrated visual effects.

Garden grade redwood can be suggested for outdoor use in fences, decks, planters, benches and the like. Again, the rich color and interesting

Redwoodns at home, indoors or out

BOARD 0N 80ARD fencing design has the same look from both sides. Boards can be applied nearly solid or relatively open to as needed for privacy. The open baffle-like fence breaks up strong wind currents while allowing air to circulate f reely. You can recommend garden grade redwood for this type of lence since the slight shrinkage of green lumber does not affect the design.

texture are visual delights.

Natural resistance to decay, pests, and fire plus the ability to insulate are added pluses that help you sell redwood for indoor or outdoor use. Documented measurements show that I " redwood lumber insulates as well as 4" of plaster, SVz" of brick, l3Vz" ofconcreteand 14" ofstucco.

DECK ENTRY in a redwood contest was designed t0 meet wealher conditions ol the site, inclucles a translucenl windscreen.

Planter boxes, gazebo, and decking patlern were combined for visual interest as well as practicality. More than 160 professional and

d0-it-yoursell decks were entered in the con' test last year.

Redwood competition builds deck sales

UMBER dealers and customers

Ihalike are beginning to look forward each year to spring and the annual redwood deck building contests.

As the competition becomes traditional with many dealers, customers anticipate the demonstrations and the opportunity to test their d-i-y skills.

The contests are excellent ways for lumber dealers'to grab homeowners attention. Whether it is to establish an image as a do-it-yourself center or to cash in on word of mouth advertising, a contest can spark redwood lumber sales as few other promotions can.

Redwood is the ideal deckbuilding material for a contest promotion because it appeals to qualityminded homeowners who are serious about improving their outdoor living and the value of their home and

where they explained entrants must build their decks out of redwood purchased from them and submit entries by turning in photos of their decks. When the contest ended with 160 entrants, it exceeded their greatest dreams and they had their best August sales ever.

Ten finalists were chosen from the photographs submitted and a panel of judges including two landscape architects, a local radio celebrity and a representative from the California Redwood Association inspected the finalist decks. The judges were impressed with the quality of work and the pride expressed by the builders who were do-it-yourselfers as well as professional architects and builders. Prizes of $500, $250 and $100 gift certificates were awarded.

The other retailer aimed their second annual contest at do-ityourselfers. With a grand prize of a trip to Hawaii, their first contest had successfully attracted a good deal of attention.

Story at a Glance

Deck building contests grab customers . . relailers tailor competition to sales philosophies. report record sales of redwood.

follow through with good design and careful construction techniques.

Two retailers who deal primarily in redwood have reported extraordinary results from their deckbuilding contests. The differences in the way they conducted their contests reflect their sales philosophies, but both had the same end in mind-attract attention and sell redwood.

One held their first deck contest last summer and enjoyed their best summer sales in years. It started with a media blitz advertising campaign

Since then they have concentrated on establishing a reputation as a doit-yourself center where homeowners can receive personalized planning assistance and advice. Their yard and of fices reflect this philosophy. Displays show a variety of deck patterns with different understructure designs and railing. There are also examples of fences, benches, and other outdoor structures. In their offices, there are albums of photographs showing specific elements of decks. For example, one book covers different types of trellises and shade structures. Homeowners can custom design their decks, picking the elements that appeal to them.

The California Redwood Association offers these tips for holding a successful deck-building contest.

(l) Advertise the contest well in advance, preferably in the early Spring while homeowners are making summer plans.

(2) Kick off the contest with a do-it-

yourself deck construction clinic or other promotion.

(3) Build demonstration decks in a highly visible spot in your yard.

(4) Contact local media before and after your contest. It's likely they'll consider it a newsworthy human interest story.

Redwood finger-joint cuts restoration costs

rlHE RESTORATION and remodeling of old houses

I in urban areas is providing an excellent market for wood in an otherwise dismal housing situation as a national interest in preserving heritage homes and buildings continues to grow.

All across the country, from the South to the North, the Atlantic to the Pacific, preservationists are busy. In San Francisco, for example, there is a large inventory of Victorians which are being fixed up. These houses were originally sided and trimmed in clear dl heart redwood and then painted. The restoration jobs also require clear all heart redwood and are painted a variety of cheerful and contrasting colors.

Many lumber retailers have been able to supply their contractors with clear all heart redwood ideal for this purpose, at substantial savings. They carry a large inventory of clear all heart vertical grain Palco-Loc (finger-jointed) redwood manufactured by The Pacific Lumber Company.

Story at a Glance

Finger-jolnted redwood shorl pleces glued eleclronically . . . superior qualities affordable . . . super for remodeling.

Palco-Loc is end glued from short pieces of clear all heart vg with an exterior waterproof adhesive. It is shipped in long lengths with very few trims. The joints are tight and solid. According to builders, the lumber is perfectly straight and extremely easy to work with on the job. Most important, it can reduce costs 35 to 40s/o when compared to random length solid redwood in the same grade.

Another big seller is the lxl0 cove pattern shown in these photographs. This is a traditional pattern which normally required special milling. It is found on most of the old houses in the city. On the job shown, an older two flat building was expanded into a four unit condominium. The cove pattern in clear all heart vg fingerjoint allowed the contractor to do a first class job at reasonable cost.

Because it can be ordered in specified lengths, PalcoLoc is easy and convenient to inventory. It is available in nominal lx4 through lxl2 in standard S4S (full 3/4" net thickness). It can be special ordered in pattern or siding, and in nominal l-l/4 and 2" thicknesses.

COVE SHIPLAP pattern originally used on this Victorian house is duplicated in clear all heart vertical grain finger-iointed redwood manufactured by The Pacific Lumber Co.

TW(l FLATS became a four unit condominium in San Francisco, Ca., when remodeled with finger-iointed redwootl. lt was advanlageous for the architect l0 specify,the product costs less and has superior paintability,

D$trWS R[trtrS

Geographically, housing starts vlere up sharply in the South, while off in most other areas of the U.S. . improved weather got much of the credit for the higher nos. . . single family starts were at an adjusted rate of 533,000, multis were produced at a seasonally adjusted annual Pace of 4Z),000.

A hefty jump in multi-family housing offset an ll9o decline in single family home construction to bring in the latest housing start figs. (Feb.) at 953,000 units on a seasonally adjusted annual basis . . . an anemic level, but still the highest level since July . .

For the 4th mo. in a row, building permits for future construction were up, just barely, 0.790 ahead of the previous mo. . . despitethe increase, it was the 7th mo, in o row below the I million mark, prompting one economist to remark, "I'm not going to get drunk tonight because of the latest numbers.'3

John V. Drum, former executive v.p., was elected pres. and c.o.o. of Wickes Co.s replacing David J. Primuth who resigned from the ailing co. following announcement that losses for the year ending Jan. 3l would total about $80million . . divestitures to meet creditor demands will mean closing some stores including Wicke.S Lumber &nters to cut losses .

Weyerhaeuser Co. has completed a $3.2 million expansion of its DeQueen, Ar., treating facility Temtex Products, Inc., Nashville, Tn., has named the Trade Names Division of LaSalleDeitch Co., Inc. as national distributor for Temco Fireplace Systems for the manufactured housingindustry...

Scotty's, Inc., Winter Haven, Fl., reports sales of $185.2 milligl, up 690 since last year Blaming losses in its solid-woodproducts operations, Potlatch Corp. anticipates lower earnings for the first quarter . . Masonite Corp., posting a deficit of $7.7 million for the fiscal2nd quarter, is planning cost-cutting mcasures including converting two N.C. plants into a single operation . .

Edwtd Hittgs Lumber Co. vtrll, discontinue manufacturing operations permanently at its sawmills at Hope and Nashville, Ar., Hazle hurst, I\ds., and related timber properties, citing poor margins in those operations and sizeable capital outlays for raw material procur€ment, netloss fortheoo. in '81 was $5.8 million. .

Trus foist Corp., a Boise, Id. maker of structural building materids, plans to onstruct a $6 million manufacturing plant in Valdosta, Ga., with initial production starting early in 1983 Homelite Division of Textron Inc. is opening a 100,000 sq. ft. base distribution center at 3791 Ifuight Rd., Memphis, Tn., . .

Kirkpatrick Lumber Co., Nashville, Tn., has becn sold by The Jordan Companies to a corporation formed by George Vaughn, C.S. Foster and John Young; the nane stays the same Wickes Lumber Co. has sold its property in Arkadelphia, Ar. ...

Huttig Sash and Door is the new narne for Lumbermen's Sup ply Co., Oklatroma City, Ok. Kentucky Lumber Co., Louisville, Ky., is moving to new quarters at 4053 Westport Rd., Louisville Bmco Lumber Co., Searcy, Ar., introduced Miss Arkansas at its recent grand open- ing...

Scotfl'shas opcocd new stores in Tallahassce and Port Orange, Fl., with oonstruction underway on a new unit in Orlando and a repliacemcot store in Kissimmee, both in Ft. . . Poyless Cashways has opened a sixth Furrow Building Materisls outlet in the Houston, Tx., area. .

,Yod Freman Lumber Co., Searcy, Ar., has received the Civitan Club's award for businesses which have continued belief in the grorvth and derrelop ment of the city . . Cox Ploing Mill & Lumbr @., htc., Little Rock, Ar., reoeivod a E yar award from The Vdspar Paint Corp.. .

Builder Mort ofAneriu, Inc. has opencd a Souhwcst Regional office in Dallas, Tt. . . . Home cmlten Centq hrc. is the new corporate namc for thc MooreHandley Homccrafters stores; Union Camp is still trying to scll thc 49 outlcts . . . Hurdy/hn South-West has becn consolidatod with the Mdwest division of Handy Dan by W.R. Grace & Co. into a ncw Ccntral region. .

The Nationol Houskg Clitit Council has bcco formed by E.L. McNeely, chairman of Wickes Co.s, as a oalition to ombat the housing slump thc U.S. Lqtc of fuvinssAssns. andthe Notiorrol Associotion of Muual fuvings funlcs are proposing a plan for "warehousing" low-yielding mortgagcs in Washington D.C. as awayout...

The Interior Dept. has announccd that it will cxtend the grace period for companies in danger of defauhing on federal timber contracts to June 30 . The Supreme Court let the asbestos liabilig ruling stand in favor of the workcr exposod bv refusing to hear apecals from the insurancecompanicsinvolved.

Hardd fumberprduaionin the South for Feb. Qatest figs. available) was Ath hie[Gr than for the previous monthwith ordcrsup 1390 and shipm€nts 1490, but 3l % lower than for the same period a year ago.

Texas Convention Agenda

John Martin, executive v.p. of the National Lumber and Building Material Dealers Absociation, will address the 96th annual convention of the Lumbermen's Association of Texas in Fort Worth, April 16-18, with a discussion of the Washington scene.

Mr. and Mrs. Fred B. Crozier, Joe Howard Lumber Co., Fort Worth, are chairmen of the three day meeting which will be welcomed by Bob Bolen, mayor of Forth Worth. Other speakers will include Richard Carver, a member of the President's Commission on Housing; G. Hunter Bowers, Jr., deputy assistant secretary, Department of Housing and Urban Development; David Leland, executive v.p., building products, Southwest Forest Industries, Phoenix, Az.; and Dr. Warren Matthews, senior economist, Mortgage Bankers Association, Washington, D.C.

Business sessions under the direction of pres. O.W. Anderson, will include the election of the board of directors. Other events scheduled are the Texas Forestry Association reception, Johnnie High's country

music review at the president's dinner, a ladies luncheon, golf and tennis tournaments. The tradition of the James Bute Paint Co. providing bus transportation from the hotel to the Tarrant County Convention Center, location of the meetings and exposition, will be continued.

Houston Builder Complex

June is the target operational date for the builder yard section of the new Boise Cascade Building Materials Distribution Division complex being built in Houston, Tx. Completion of the remainder of the 15 acre facility is set for July. Being built at a cost of $4.5 million, the project includes a 30,000 sq. ft. builder yard warehouse, 28,000 sq. ft. prehung door plant, 10,000 sq. ft. distribution warehouse, 5,000 sq. ft. maintenance shop and 35,000 sq. ft. lumber storage shed.

"The Houston builder service complex will provide us with a strong support system for our l0 local retail yards and provide more efficient service to our customers in the rapidly expanding Houston metropolitan area,t' Dan Hogan, Boise Cascade

v.p. and general mgr. of the Building Materials Distribution Division, explained.

Joe Stanton is Houston area mgr. Don Hendrickson heads the South Central Region.

Charge lt, Please

Home centers, hardware and garden supply stores are being recruited by American Express for participation in their charge card system.

According to Mick McCormick, director ofretail coverage and expansion, their card holders want home improvement retailers added to those accepting the credit cards. Reportedly over two thousand home improvement retailers currently accept American Express cards with a volume of $42 million charges last year.

Among stores listed by McCormick as being part of the American Express system are the W.R. Grace home centers, including Angels, Channel, Handy City, Handy Dan and Orchard Supply, and Harry's Hardware, a five store chain in New Orleans, La.

We'r6 Wholesale distributors specializing in redwood sld- ing, B-grade redwood, benderboard and othsr redwaod items plus pine and fir. Ask us about epeciflod and random length items.Please contact our Southern States specialist Eliot Wilson or ono of our other sales representativss.

DOUGLAS FIR

APRIL

House-Hrsson Hrrdwrre Co. - April 1314, convention and show, Knoxville Civic Coliseum, Knoxville, Tn.

Lumber Associetion of Texes - April lclt' 96th annual convention, exposition, Convention Center, Fort Worth, Tx.

Americen Institute of Kitchen Derlers/Xllchen rnd Bath lndustry - April 1&211, first major trade show and conference, Dallas Convention Center, Dallas, Tx.

American Herdware Mrnufecturers Associetion/Southern Wholesde Herdwrre Associetion - Aptil l&21, joint convention, Shamrock Hilton Hotel, Houston, Tx.

Lumber Manufacturers Associstion of Yirginie-April 19-23' NHLA short course, Augusta Lumber, North Garden, Va.

Southern Pine Inspec{ion Burcru-Aptil U, annual meeting, Boca Raton Hotel, Boca Raton, Fl.

American Herdbosrd Associetion-April 25-2t, annual meeting, Hyatt Regency Hotel, San Antonio, Tx.

Society of Americcn VYood Preservers-April 2$2t, annual meeting, Hyatt Regency Hotel, New Orleans, La.

National Hardwood Lumber Associetion - April 26-Iuly 30, 78th inspection training school, Memphis, Tn.

MAY

S & T Industries, Inc. - Mry &10, fall and winter market, Kentucky Fair & Exposition Center, Louisville, Ky.

Netional Building Mrterid Distributors Associetion - Mry 9-12, spring convention, Innisbrook Resort, Tarpon Springs, Fl.

National Kitchen C$inet Associrtioo - Mey 9-12' 27th annual convention, Boca Raton Hotel, Boca Raton, Fl.

Nationel \ilholesde Herdwrre Associrtion - Mry ll}'12' hardware distribution management cours€, Airport Marriott Hotel, Atlanta, Ga.

Tennessce Building Meterid Associetiron Young ExecutivesMay 14-16, convention, Joe Wheeler State Park, Rogersville, Al.

American Hrrdwere Supply C.o., Mry l+lt' fdl, winter and Christmas merchandise market, World Congress Center, Atlanta, Ga.

National Foresl Products Associelion-Mey 1Gl9' spring meeting, L'Enfant Plaza Hotel, Washington, D.C.

Acc Hardwere Corp. - Mey 21-2, spring convention and expo, Astro Hall, Houston, Tx.

North Americen TVholcsele Lumbcr Associetion - I|/|,g'y 23-Xi, 9(hh annual meeting, The Homestead, Hot Springs, Va.

National Print Distributon, Inc. - Mey 212t, meeting, Innisbrook Resort, Tarpon Springs, Fl.

Southern Pressurt Trcrters Associrtion-Mey 2G2E, spring meeting, The Greenbrier, White Sulphur Springs, W.V.

Want to see your organization in print? Send us information including date and place on your next meeting, convention, or social event for the Calendar. Please make sure that we receive it rt leest six weeks rheed of the drte and be sure to include your name, address, and telephone number.

For the tfirst me

both our

hardwood Series and past Hardrvood Special Issues!

Selected from most popular hardwood articles and information contained in these reprints will hands in the business as well as newcomers who need

II/IDE APPEAL years ofour features. the appeal to old to learn fast.

PLAIN and SIMPLE

Written in everyday, plain, understandable language, these reprints take the mystery out of hardwood . . . and put the understanding in.

Use them as a training aid, to

DOMESTIC HARDWOODS

Hardwoods of the Pacific Northwest (19 species)

An up-to-date look at Northwest hardwoods (two parts)

A background on alder's popularity (two parts)

The Cinderella tree of the Northwest (West Coast red alder)

Western Maple

Oregon Myrtle, smooth & tough

Developing California hardwoods fblack oak)

Northeastern Hardwoods (four parts) (yellow birch, hard maple, black cherry, beech, red oak, soft maple, basswood, ash, white birch, yellow poplar)

A background on walnut Black walnut

General physical properties of Southern hardwoods (16 species)

Working with hardwoods (16 species)

Hickory's looking good (two parts)

Koa: the Royal Hawaiian hardwood

Buy

Includes 28 separatereprints!

EFFECTIVE TRAINING AID

brush up on facts long forgotten, or just for your own pleasure.

ASIAN-PACIFIC

Malayan Hardwoods (chart) (48 species)

Some Malayan Hardwoods (two parts) (10 species)

A quartet of related Asian Hardwoods (apitong. gurjun.

keruing, yang)

SOUTH AMERICAN

Tropical woods from Mexico (cocobolo, goncalo alves, primavera, canalete)

More on tropical woods from Mexico (guanacaste, lingnum vitae, capomo, ebony)

Banak: a mahogany substitute

Cedro: the volatile Latin Ramin: a commercial light hardwood The hear.yweight and the Commercial satinwood lightweight (lignum vitae, balsa)

The five species of meranti

The romance of teak (two parts) Two prominent Brazilian hardwoods ^ (rosewood, jacaranda, goncalo alves)

Two varieties of brosrmum

each group singly or save money and get all three for onlv $16.

Western Tirrnings & Stair Company

NEW!

..I'ARBLEINE'' STRUCTURAL COLUMNS

Genuine marble particles are combined with polymers and fiberglass and spun into colonial columns of true entasis taper. No splitting, rotting or termites ever! Stock sizes from 6" x I ft. to 12" x 16ft. Custom sizes and fluting also available.

Brildtrg Mdal McrrchantsAsodadon of Creorgta & Ahbama, Inc.

p.o.eor!,P6y.c..il059

GEORGTA/ VIEWS

GOODROE

UILDING Material Merchants' Association members from Alabama and Georgia fought treacherous weather to attend the 1982 Expo, but the meeting at the Marriott Hotel, Atlanta, Ga., was deemed worth it.

Bill Bryan, newly elected pres.; Robert P. Campbell, Jr., retiring pres., and Dale Townsend, show chairman, opened the session by cutting a 2x4. Bryan, Callahan Builder Mart, Bainbridge, Ga., heads a board including Ed Hathcock, J.E. Hathcock Lumber Co., Dothan, Al., v.p.; Fred Thomas, Cordele Sash, Door & Lumber Co., Cordele, Ga., treas.; Campbell, Hollis Lumber & Supply, Newman, Ga., retiring pres. and chairman of the board.

Outgoing chairman of the board, Frank Harbin, and outgoing directors, Nick Herrington, Corkey Ellerbee, and executlve

Jack Nunn received plaques from Campbell.

Carl Tindell, Wheeler Manis and Townsend presented awards for outstanding booths. Among those recognized were Pat Giganda, Slaughter Bros.; Jerry Anglin and Mike O'Bryan, Thomas Lumber; Gary Sunden, Load Star/Harbin Homes; Neal Blun, John Mclntosh, Ray Hord.

Many prizes were awarded including a trip to London to Dwayne Nolan, Messer's Bargain Barn, and a trip to the Bahamas to Oscar lawhome, Townsend Builders Supply; $l(tr to Marcelle Lang, Lang Planing Mill Co.; Woodrow Clark, Hollis Lumber & Supply; Greg Rich, Daring Sdes; Corkey Ellerbee Jr., Hodges Building Supply; Joe Waid, Waid Hardware; James Vickers, Carson Lumber; Danny Hopson, R. Hopson, Broker, Inc.; Chris Brittain, Evans Supply. Robert Head, Builder Mart, Blairsville, Ga., received $5fi).

lloRE THAN $2oo million of lUlmortgage money has been furnished by the Tennessee Housing Development Agency to low and moderate income families in Tennessee.

Grady Haynes, pres. of Haynes Brothers Supply Co., Murfreesboro, is chairman. He was appointed in 1975 by Governor Winfield Dunn to serve a 3 year term on the original board of directors for the agency. He has played a leadership role in organizing the agency and the development of its programs.

He has been an active member of the Tennessee Building Material Dealers Association as chairman of its legislative committee for 6 years, a director for 14

years, v.p., pres. and national director. As chairman of the 1975 special lien law study committee for the association, he wrote several amendments to the Tennessee Lien Law which were endorsed by l0 other state associations and passed by the State Legislature in 1975.

Haynes also has served as pres. of the National Lumber and Building Material Dealers Association in 1978. This group represents 15,fiD dealer members across the country. In addition, he has served as president of the Chamber of Commerce and the Rotary Club in Murfreesboro and as chairman of the Middle Tennessee State University Foundation Board.

Another longtime, active dealer member of our association, Billy Hyman, pres. of Hyman Builders Sup-

\R\\Wi[S\$.Itt't'\t

Lumbermen'c Assoclatlon of Texas

P.O. 8or 5545, Aurtln, Tr. 7t763

TOPICS

executlve vlce precldent

flNn HUNDRED years is a long Ytime in the history of anything, but for two businesses in Texas it is a reality.

For a particular business in Athens, it represents the longest continual commercial venture within the confines of Henderson County. The Hawn Lumber Co. opened its doors in February, 1881, and is still going strong. This year marks the end of 100 years in the life of a business and a family who is looking forward to another century of continued growth and help to their communitY, state and nation.

Charles A. "C.A." Hawn, son of Charles F. Hawn, Sr., is v.p. and sec. and Ronny McElroy, son-in-law of the elder Hawn, is v.p. and treas. The three men form the present ownership of the business.

William Cameron & Co' Wholesale has been a partner in progress with the Lumbermen's Association of Texas for almost a century. The company joined as a charter member in 1886 after being founded in 1868 by William Cameron' It became one of the country's leading building materials retailers operating more than 100 lumber yards in the Southwest. The division known today as Cameron Wholesale was organized after the turn of the century and became an associate member of L.A.T. in 1908. ply, Inc., Memphis, Tn., has been a member of the City Council in Memphis for several years and an active member of the Tennessee Municipal League'

He also was a member of the last Constitutional Convention. He is well acquainted with the ShelbY CountY Legislative Delegation of 6 state senators and l8 state representatives as well as the Tennessee Congressional delegation. He is always active in behalf of legislative problems and matters in Congress which affect the building material industry.

Plans are advancing for the Tennessee Building Material Association convention at the Knoxville Hilton, Knoxville, Oct. 2l-23, in conjunction with the World's Fair.

Cameron Wholesale will commemorate 75 Years as a member with a nostalgic look down memory lane at this y€ar's convention, featuring reminders of years gone by at their booth and hospitality party. Glidden O'Connor, pres. of Certain-teed building materials distribution group which now owns Cameron, reports that the company is

completing preparations for large scale participation.

One of the first Cameron officials to take an active part in L.A.T. affairs was William Waldo Cameron, son of the founder. The Cameron organization played a leading role in our 5fth Golden Jubilee convention held in their headquarters city, Waco, in 1936. George Zimmermen, Cameron exec. v.P. who later became pres., headed the association that year.

O'Connor states that "The friendly cooperation we have received over the years has contributed a great deal toward the success of the company." On our part, it's participation of firms like Cameron that has made the Texas show the best in the country year after year.

IIEAK ATTENDANCE at our reF cent convention was 400 Plus. Most said "the convention was the best in the past l0 years" and all events were well attended.

Officers elected were Dennis Stine, Sulphur, pres.; Trey LeBlanc, Baton Rouge, lst v.p.; Ed Breedlove, Natchitoches, 2nd v.p. and GarY LusbY, West Monroe, treas. Objectives have been set for the year by the executive committee. The main item will be to strengthen membership and improve grass root communications.

Tommy Hatfield, Harry Hutchinson, Lolly Derouen, Dorothy Hebert, Hubert Walker and Tina Landry were among those winning awards.

The Royal Sonesta Hotel in New Orleans has been selected as the site for the 1983 annual meeting. Date will be sometime in late January. The annual summer conference is scheduled for June V1-27 at Seascape, Destin, Fl., with the Florida Lumber and Building Material Dealers Association. Louisiana, Georgia, Alabama and Mississippi associations will meet jointly in July, 1983, at the Grand Hotel, Point Clear, Al.

District meetings will be held in all six districts this month. The agenda will include a full explanation of how our association, the-national association and

local associations are structured. Our accomplishments also will be highlighted with general discussion following each presentation.

Most member contacts indicate sluggish business conditions; however, a few say l98l was better than 1980 and 1982 sales are ahead of 1981. Remodeling and do-it-yourself are responsible for these reports. No one is "setting the world on fire" but reports do indicate slight improvement. The deep South has always been better, sales wise, than many of the other areas of the United States. Strict internal controls and aggressive sales efforts should be the order of the day.

TRAVEIING MAll Everette Cupit, pres. 0f the Florida Lumber and Building Material Dealers Association based in Ft. Lauderdale, attended a joint meeting ol FLBMDA, District 11, and Tampa Bay Hoo-Hoo Club.

by Oon l" Campbcll

WILLIAM executlve vlce precldent

THOMPSON

WBI:""'T"-f#:Jii#,i#LT: at Falmouth.

I believe the next three months will tell us what we can expect for business activity. If it starts up then our darkest fears will fade. However, if business continues to slide, with plants closing and unemployment increasing, we can expect pretty near anything.

Frankly, I think the economy is in a much better shape than the news media would have us believe. Of course, a lot of our major industries are suffering and badly, autos, housing being the worst of the lot. Close behind are the S&Ls but even these are not as bad off as the commentators would have us believe.

My honest opinion is that the biggest problem we have today is none ofthe obvious reasons given by the press but rather the lack ofconfidence. Ijust cannot help but believe that if we would ever get to the point where we could look to the future and know what actions were being taken to correct some of the major problems we have today, then things would start to look up. You know we talk so much gloom that we forget that:

r 99 million Americans are working, nearly the most in our history.

o Unemployment, though high, is still 290 below the post war peak of 1975.

o The stock market, though shaky, hasn't crashed and I think it won't be too long until it will start up again.

. People are saving much more than they ever have before, they are cutting down their installment debt.

It's the psychology that is holding us down and once we can get around this I think we will be on the road to recovery. People are discouraged, they talk when they get together about whether we have a recession or a depression going on and neither helps the morale.

However, there are some good things like consumer prices falling 2590, commodity prices l49o below what they were earlier and spendable income is on the upswing. But if I were f<irced to give a reason for the gloom of today, I would have to say that high interest rates clearly are the main difficulty.

On the other hand, I do not think it is the only problem or the overwhelming one. I think the real culprit is the uncertainty as to where rates and the economy will be in 6 months or a year from now. Many people blame the Federal Reserve for this situation, but I have my serious doubts about this. One of the reasons is that the people are not accepting economic forecasts and are actuallylooking for more inflation so one thing I think is sure: the current level of interest rates is not as important as the uncertainty of what happens next.

We talk about interest rates going back to where they were prior to the present situation, but I do not think that situation will ever exist again. I do think that if the interest rates level offat a set rate, and not fluctuate, at somewhere between 12 and 1490, that we can all adjust our thinking to that level and business will resume a healthy activity again.

I do not think Mr. Reagan needs to defend deficits, rather he should turn them on Congress. There is no doubt that a deficit is evil but it is necessary only in the s€nse that Congress refuses to control its spending.

I hope the present conflict between the Administration and Congress over the '83 fiscal budget will not be a repetition of last year's fight, when the country was without a budget for months. Both seemingly are trying to stall the budget process as long as possible, each hoping to get its own way. The American people deserve better: the Administration and Congress owe it to them to reach a budget within the legal time table.

NAWLA Hedging Seminar

Thirty-five North American Wholesale Lumber Association members graduated from the most recent Chicago Mercantile Exchange hedging Seminar. They join the growing ranks of both wholesalers and producers who are learning more about the mysteries of hedging through these three day seminars, sponsored jointly by NAWLA and the "Merc.tt

Attendance at these seminars. in-

cluding a visit to the floor of the Exchange, is provided at no charge to NAWLA Members. Air travel and hotel costs are paid by the Merc. The programs are designed to teach the techniques of hedging as a management tool. Michael Weinberg, Jr., past chairman of the CME, likens the use of hedging as an "insurance" technique wherein the hedger offsets his possible losses in the cash market by the balancing gains in his future trading. When he buys a cash lumber purchase, he sells an equivalent amount in the futures market. When he later sells the cash lumber, he "buys in" his contract in the futures, thus "lifting the hedge." He has had price protection during the ownership of the lumber, and when he sells his lumber contract, he Dasses on the risk to a speculator.

Distribution Firm Reorganizes

A major reorganization of Simpson Building Supply Co., the distribution arm and wholly owned subsidiary of Simpson Timber Co., has been announced by Bill Ruddick, general mgr.-distribution, Seattle, Wa.

Key elements include personnel reassignments, new positions, restructuring of wholesale and purchasing operations, reconciliation of distribution policies and the coordination and enlargement of the product line and geographic service areas. Maurice Goodrich continues as mgr., eastern distribution centers, including Louisville, Ky.

Outdoor Sales lmprovemenl

Outdoor power equipment sales are expected to pick up this summer and top l98l levels, according to officials at the Homelite Division of Textron Inc., Charlotte, N.C.

Chain saw and gas-powered string trimmer sales are especially predicted for growth. Lightweight generators and blower,/sprayers for home use also are expectd to be good sellers. The trend, according to a firm spokesman, is expected to head from the low-end products toward the medium to higher priced equipment.

ing clinics, demonstrations, and well-stocked literature racks.

Home Center Merchant

BILL FISHMAN

Bill Fishman & Affiliates

11650 lberia Place San Diego, Ca.92128

flo you want to hide from reality? l/Join the crowd of building material retailers who find comfort in the big lie they tell themselves about their competition. They recite the rhetoric when they're asked if the competition is affecting their business. The phrase goes something like this:

"They don't give any service."

It's usually preceeded with"heck no . they don't bother us. Their customers are not our customers. " Then the big clincher. "They don't give any service. "

Another comforting but deadly device employed by some retailers is the "we can price l07o higher than our competition because they don't offer any service." But let's compare these services and conveniences from the consumer's point of view.

I've heard those words from presidents of retail chains, operations officers, merchandisers, store managers and department managers. The "they" they're referring to are the Handyman's the Builders Emporiums, the Ernst, the Ole's, the Grossmans, the Pay 'N Pak and the other mass merchandising chains . even the K-Marts!

Location:

The chain is probablv located on a main traffic artery near the heavily populated residential area. The "Full(?) Service " operator is possibly in the industrial part of town or next to the railroad tracks on Depot Street.

Store Size:

Most home center chains boast 20, 30, 40 or even 100,000 sq. ft. units. Many "Full(?) Service" stores try to compete in as little as a 2500 sq. ft. showroom.

Selection: The ''Full( ?) Service " store offers their customers 1200 SKU's against the chains 22,n0 or more.

Store Hours: Compare the chain store's 80 hours per week to the "Full(?) Service" store's 39 hours.

In-Stock Conditions:

The sophisticated chains now use EDP to maintain a constant stock vigil. How many customers does the poorly run "Full(?) Service" operator turn away because he's oul?

Parking: 380 well-lighted spaces vs. 20 spaces. 'Nuf said.

Shopping Ease: During peak hours the chain offers 8 to 20 (or more) manned check-out counters to ring up the attractively displayed selfselection merchandise.

And at the "Full(?) Service" store . well, how do you think customers feel about having to wait for a ticket to be written for a can of paint when the customer in front is having his take-off list priced?

Visual Merchandising: Sorry, too many of the "Full(?) Service" retailers feature dusty endcaps with left-over merchandise. The chains merchantiisc and sign their store fixtures for excitement and change their displays frequently.

Sales Help:

You'll probably find from 15 to 50 green but aggressive young store employees at the chain store. The "Full(?) Service' ' store will boast four veteran counterrnen.

(Rav Kroc of McDonald's fame sayi "as long as you're green, you're growing. As soon as you're ripe you start to rot. ")

Pricing:

At the ' 'Full(?) Service' ' store the customer is exposed to pricing that includes delivery and only sees the lower prices on advertised "cash & carry" merchandise. The chain prices low initially and then makes delivery available at extra cost when requested.

Credit:

If Visa and Mastercharge aren't enough, then score one for the "Full(?) Service" store.

You're missing my point if you take my argument as a hopeless case for the independent. It isn't. My intention is but to illustrate the fallacies of the false comfort behind the shield of "Full Service." Poor facilities, poor operational procedures, and incompetent merchandising cannot be overcome by a copywriter's catch phrase.

Actually a good independent merchant can run circles around a chain store competitor. He has the flexibility to move swiftly and to read antl react to trends. He is also in a better position to capture the big ticket sales and retain the patronage of repeat customers. Being smaller and independent offers a big edge. But, it requires applied skills in marketing, merchandising and management. Get 'em!

lnstructions: I'll give the "Full(?) Service" store lots of brownie points for individualized one-on-one selling and how-to-do-it information. But it's the chains who fill their aisles and activity rooms by offer-

This is number 2 of a series of articles about home center retailine that will be appearing in this publication. Future articles will contain details of how I earned my battle scars as a home center retailer and of my experiences as advisor to many of the major chains and smaller home center retailers. Some will be laughable. Some not so funny. A few will be honor stories.

PERS NALS

Kent Burton is handling sales for Westwood Forest Products, Inc., Greensboro, N.C., in the Washington, D.C., Md. and Northeast areas.

Gerald Angel is managing the Weyerhaeuser expanded treating facilities at DeQueen, Ar.

Frank Crosslin, Sr., Crosslin Supply Co. ' Eagleville, Smyrna and Franklin Tn" has been honored for 30 Years of dedication to the Tennessee Polled Hereford Association by resolution of the State Legislature.

Grady Haynes, pres., Haynes Brothers Supply Co., Murfreesboro. Tn., and chairman of the Tennessee Housing Development Agency, spoke at the Highland Rim Builders Association meeting in Tullahoma, Tn., recently.

Harry N. Williams, Williams Forest Products Corp., Cleveland, Tx., has been appointed initial chairman of the executive council of the newly formed Wood Products Promotion Council.

Edward L. Clrrk, Jr., pres., DRTEC, Inc., Morrow, Ga. is a new director of the National Woodwork Manufacturers Association.

Louis Michiels is now managing partner of Leader Lumber, Inc., Lake Charles, La.

Robert K. "Bobby" Hill is a new sales rep at the Texas div. of Chandler Corp', Boise, Id.; George C.ox has been Promotd to manufactured housing sales supervisor.

Dick Martiny is mgr. of the new Buckeye Cellulose Corp. sawmill in Barnesville, Ga.

Robert Fluter is now nationd sales mgr. for Canadian Millwork, Inc., Freeport, Tx.; WaYne Carter has added the So. Tx., sales territory to his customer service job; Oscar Wilson is handling No. Tx. and So. Ok.

James "Pele" Peterson, Oklahoma City, Ok.; Jack Robinson, Atlanta, Ga., are new regional national account mgrs. for Macklanburg-Duncan Co', Oklahoma City, Ok., according to Ed LeBlanc, sr. v.p. of sales and marketing.

William S. Mercer, Lake Charles, La., Bob Buie and DarrYl MotleY, San Antonio. Tx., all from Powell Lumber Co., traveled to San Francisco, Ca., for the Western Wood Products Association meeting.

Dick Kimbell represented the Southern Pine Inspection Bureau at the Western Wood Products Association spring meeting, San Francisco, Ca.

Bob Fiesler, Fort Worth Lumber Co-, Fort Worth, Tx., got in somevacation in St. Louis, Mo., and Aspen, Co.

Wiltirm L. Arrington' chairman of the Arrington Companies, Pampa, Tx., has been elected to the board ofdirectors of Macklanburg-Duncan Co., Oklahoma City, Ok., according to Willirm W. Hulscy, chairman.

Jim Venden Bergbe, v.p., marketing for Canadian Millwork, Inc., Freeport, Tx., made a recent East Coast sales swing.

Gcne \thiddon Sr., pres. of Causeway Lumber, Fort Lauderdale, Fl., has been named to the council of trustees of the Freedom Foundation, Valley Forge, Pa.

Dcnnb Henley is new in sales for Forest Lumber Co., Meridian, Ms., in West Palm Beach, Fl.; Phil Enghtl is new to the St. Petersburg, Fl., office.

Dewn Beryeron is now a trader at South Atlantic Forest Products, Inc., Savannah, Ga.

Jim Thrrsh Jr. is new to lumber sales at American Paneling and Lumber Inc', Nederland, Tx.

Orn E. Gudmundsson, pres., Northland Corp., LaGranS€, Ky., is back from a recent Ca. business triP.

Prm l0ime is now repping Byrne Trucking, Denton, Tx., in the Tx. market.

Fnnk Luftrtll Jr. is now a sales rep in N.W. Fl. andSo. Al. fortheMcGinnis Lumber Co., Meridian, Ms., according to Jrmes Mccinnb.

Ross E. Jeckson, Georgia-Pacific, Carrollton, Tx.; Bob Hood, International Paper Co., Dallas, Tx.; Drvid Grossett, Handy Dan Wholesale Building Materials, San Antonio, Tx.; Harry Finney, Finney Wholesale, Inc., Dallas, Tx., attended the Western Wood Products Association meeting in San Francisco, Ca.

Greg Sebrstian, R.E. Sweeney Co., Ft. Worth; Alan Chrk, Slaughter Brothers, Inc., Dallas; Spurgeon Peaden, Wing Industries, Greenville, were among the Texans in San Francisco, Ca., for the Western Wood Products Association meeting.

Bulldlng Prcductc Dhptt

Roger Weverkr is a new regional v.p. at Payless heading the Texas stores. Harmon Goins, Goins Lumber Co., Bells, Tx., has purchased a third yard in Graham, Tx.

Edwrd J. Xllllu, corporate SrouP v.P., has been el€cted adirector of National Gypsum Co., Dallas, Tx.

Gcorgc D. Xing is now Tx. and Ok. territory mgr. for Afco Industries, Inc., Diboll, Tx., according to Drvld G. Bencroft, assistant to the scnior v.p., marketing and corPorate develoPment.

Bob Beler, An0ony lhSilvr and l.or Hubcr, Lumbermen's Underwriting Alliance, are back in Boca Raton, R., after a trip to San Francisco, Ca., for the Western Wood Products Association meeting.

Drvid Hurlccs, project salesman, Scotty's, Winter Hav€n, Fl., was tournament champion of the Third Annud Screen f}oor Golf Open.

IDll Brtrn, Callahan Builder Mart, Bainbridge, Ga., is the new Pres. of the Building Material Merchants Association of Ga. and Al., lnc'; Ed Hrthcocl, J.E. Hathcock Lumber Co., Dothan, Al., v.p.i FrcdThomrs' Cordele Sash, Door & Lumber Co., Cordele, Ga., trcas.; RobcrlP. CenP' bdl Jr., Hollis Lumber & SuPPlY, Newman, Ga., retiring Pres. and chairman of the board.

Robcrt Hced, Builder Mart, Blairsville' Ga., was a top prize winner at the Building Materid Merchants Association of Georgia and Alabama ExPo.

Jim Gortmdrcr, Pr6., Dallas/Ft. Worth chapter, National Home ImProvement Council, has been named regional v.p. for the Southwest, according to NHIC Pres. Jd Anders{rn.

Dele Rodeluhr and Du Sweeney, Tampa International Forest Products, Tampa, Fl., went to San Francisco, Ca., for the Western Wood Products Association meeting.

Jrck B. and Tlllic Nuddmen' Lynmar Lumber Industries, Inc., Tamarac, Fl., are back from Ca. and the Western Wood Products Association meeting in San Francisco.

Phil Grksc, Birmingham International Forest Products, Birmingham, and Jrmes Scott' Brown Moulding Co., Montevallo, were among those from Al. in San Francisco, Ca., for the Western Wood Products Association meeting.

Joe Shipmrn, Navajo Forest Products, Navajo, N.M., has comPleted a 2 week sales trip through Tx. and La. Frcd Kurpiel is now a senior field rep for the American Plywood Association in central Fl.

Judy Moore is now sales mgr. at Great Southern Plywood, Cedar Springs, Ga.

Jim Duke, exec. v.p., Louisiana Building Material Dealers Association. New Orleans, traveled in No. La. last month.

Doug Ashy, Doug Ashy Building Materials, Inc., Lafayette, La., has received the Ned Ball Award from the Louisiana Building Material Dealers Association; Jim Duke, exec. v.p. of the association. received the President's award. Hubert Walker, retiring pres., made both presentations.

Bert Jones, Baltimore Colt quarterback, represented Mid States Wood Preservers, Simsboro, La., at the Louisiana Building Material Dealers Association's annual meeting.

James R. Sobeck is in charge of the new Southwest regional office of Builder Marts of America, Inc., in Dallas, Tx.

Jon Sig Gudmundsson, National Hardwood Lumber Association director and chairman of the board, Northland Corp., LaGrange, Ky., is the new pres. of the southern Hardwood Traffic Association; Gerald Slavney, Thompson Katz Lumber Co., Memphis, Tn., James Maier, Louisville Cooperage Co., Louisville, Ky., Walter M. Fields, Jr., Walter M. Fields Lumber Co., Memphis, Tn., Larry L. Brown, The Brown Co., Natchez, Ms,, v.p.s and William M. Prest, Prest Manufacturing Co., Memphis, Tn., treas.

John H. Markley, pres. and c.e.o., Cashway Home Improvement Centers, El Paso, Tx., is a new member of the advisory board of the National Home Center/Home Improvement Congress & Exposition.

Richard McGinsey, senior v. p. , marketing, Moore's Building Supply, Roanoke, Va., was a panelist at the National Home Center/Home Improvement Congress & Exposition, Chicago, Il.

Tom Roskelly, director of advertising and public relations for Scotty's, Inc., Winter Haven, Fl., participated in a discussion of advertising and sales promotion efforts at the Home Center Show, Chicago, Il.

David M. Saks, pres., Handy Dan Southwest, San Antonio, Tx., is heading up the new Central Division which consolidates the Mid West and Southwest divisions.

L.L. "Larry" Schwartz has been elected to the board of directors and named v.p. by J.E.B. Ransome Lumber Co., New Orleans, La.

Skurdy Richard, a 2l year employee at Lafayette Woodworks, Lafayette, La., hasbeen named "Salesmanof the Year."

George H. Smith is now merchandising mgr. at Henderson & Baird Hardware Co., Inc., Greenwood, Ms. Stanton Baird Horne is the new mgr. of operations.

LET'S HEAR FROM YOU!

Building Products Digest is a new monthly information service for you. We're interested in you. Let us know when you or one of your employees has changed jobs, been promoted, gone on vacation, had a baby, you name it. Just mail in a card or letter to Building Products Digest, 4500 Campus Dr., suite 480, Newport Beach, Ca,92660 or, if easier, call (714) 549-8393. There is, of course, no charge.

Chuck Gehring, Southern Forest Products Association, New Orleans, La., is traveling to Haiti, the Dominican Republic, Jamaica and Puerto Rico to set up education programs for southern pine.

Jack Phillips, gen. mgr., Panning Lumber and Supply Co., Inc., Orlando, Fl., and Phillip Whitford, sales mgr., Genstar Building Materials, Orlando, Fl., have been named "Who's Who in Hoo-Hoo" by the Central Florida Hoo-Hoo Club, according to Larry Jordan.

(Please turn to page 50)

NEW PR DUCTS

Minlature Housing

The Houseworks Dollhouse Plan Book and doll house components are new from National Plan Service. Step-by-step instructions with photographs, illustrations, cutting guides, patterns, diagrams and interior and exterior decorating tips for three complete house styles, victorian, colonial, and georgian, are included in the plan book.

The self service gondola display includes miniature components and accessories such as doors, windows, floors, moulding, shingles, stairs, hardware, shutters and clap boards. Newspaper ad slicks, national consumer referral service and an authorized Houseworks dealer decal are available to help the dealer capitalize on the growing interest in doll houses.

Energy Elf lclent Wlndow

Larson Manufacturing has a new line of energy efficient windows. Eliminating wind and water infiltration with a polyethylene sash seal system, they are available for replacement of original interior windows and exterior stonns, especially aluminum storms.

Built-in LuxuryTub

The Aurora Series of whirlpool tubs from the Lippert Corp. is suitable for new construction or remodeling.

Of molded marble, tubs come preplumbed and can be customized to specific design or building requirements.

A built-in lumbar support and warm whirlpool massage are standard equipment on the tub which is designed for conventional, sunken or step-up installation. Safety handles are available in a choice of finishes.

Two models, 60" x 32" x l1tA" and 72" x 36" x l9-ll8", are available in a choice of color with matching molded marble tub surrounds, vanity tops, showers and decorator wall panels available.

Fire-Retardant Wood

Equipped with all the advantages of a fire-retardant treated wood for weather-protected applications, Dricon from Koppers Co., Inc. has two additional features: hygroscopicity and corrosivity.

Dricon is unmatched for low hygroscopicity, the tendency of a

material to pick up moisture from its surroundings. Because sulfates and chlorides are not used in the treating, it has moisture absorption properties approximately equal to those of untreated wood.

Since Dricon is non-hygroscopic even up to 9590 relative humidity, corrosion is limited to a level virtually indistinguishable from that of untreated wood. Fasteners and other metal parts used with the wood maintain surface finish and integrity.

In addition, Dricon pressuretreated wood reportedly brings all of the advantages of wood construction to a project. It is strong, easily handled, and workable with common tools and skills. It is recommended for studs, trusses and beams in systems using metal lath and plaster or drywall for buildings classified as fire resistive. In roofdecks, joists and purlines, it qualifies for aClassl roof system, according to Underwriters' Laboratories, Inc., testing.

All Dricon is kiln-dried to l99o moisture content in accordance with building code requirements. It also bears an Underwriters' Laboratories FR-S label.

Other features include a mechanical interlock with double weatherstripping and co-polymer jamb retainers, hollow frame jambs of high tempered aluminum, and choice of white or brown.

Singing in the Shower

The new StikStall shower enclosure from Howmet Aluminum's Architectural Products Division means customized beauty for custom homes.

With on-site fabrication, the unit is erected around the glass rather than fitting framed glass into a sup- porting frame. The new design uses less metal for trim side lines and maximum exposure of clear or obscure glass. Hinge doors are replaced with adjustable pivot doors, either conventional framed-style or frameless. Units are available in metallic finishes in door and panel; corner unit; corner unit with door and sidelight; and neo-angle. All can be machined to the exact opening size.

Added Incentives

Sinkmaster is releasing details on a garbage disposer sales promotion and Superplumber co-op advertising kit.

Electrical testers, Plumb-Goodie installation accessories, and Imperial Mighty Oak cutlery will be shipped free with various models in the i6ming months.

In addition, a bonus'bucks co-op plan will give a retailer a 5090 bonus accrual on his co-op advertising account, according to Anaheim Manufacturing Co.

Garden Accessories

Preway Inc. is expanding its home accessories line with a ieries of decorative fiberglass waterfalls and ponds.

A choice of four recirculating waterfalls is available. The Matterhorn can be installed flush against a wall; the Yosemite and Arrowhead fit into a corner and the Catalina can be placed in the Malibu pond for added effect.

A reservoir is standard with all models. Tiny lights, with a l2-volt light transformer, highlight the water which an electric pump recirculates. The kidney-shaped garden pond can hold up to 40 gallons of water with aquatic plants and goldfish added for extra interest. All ponds and waterfalls are molded fibelglass with the appearance of rugged natural stone, designed for both outdoor and indoor use.

Foot Loose'n Fancy Free

Armstrong's new residential product introductions include numeious so(ony style carpets

Anything Goes is a cut pile designed for heavy traffic use in continuous filament Antron Plus nylon with resistance to soiling and staining as well as built-in static protection. It comes in 25 colors.

Great Joy, 10090 long staple nylon in saxony plush construction, is treated with a soil protector and comes in 16 shades. Better 'n Ever, Anso long staple nylon yarn in l2 colors, also is treated for soil resistance. Here 'n Now with twisted heat-set yarn comes in cut pile in 12 colors. With Antron III yarn and soil shield, Holiday Magic is a sculptured pattern certified for Hud installations. It comes in 14 colors.

Special Charm, a cut and loop pattern in multi-color Anso IV nylon, Dots Nice, a patterned carpet, and Sure Hit, a frieze of 10090 long staple nylon, complete the new line.

FREE READER SERVICE

For more information on New Products write Building Products Digest, 4500 Campus Dr., Suite 480, Newport Beach, Ca.92660. Please mention issue date and page number so we can process your request fasterl Many thanks!

From Pro to Amateur

Four products from the Thoro System line that traditionally have been purchased primarily by prolessional waterproofing applicators will be introduced to the do-ityourselfer.

They are: Super Thoroseal, a cement-base waterProof coating; Waterplug, a hydraulic cement; Thorocrete, a patching mortar; and Thorogrip, an anchoring compound.

The products have been repackaged in light-ueight plastic pails w'ith simplified application insI ruct lons.

Primarl uses for Super Thoroseal are \r'aterproofing of interior basement rr alls, exterior masonr! surfaces, and suimming pools. Waterplug is applied b1' hand or trouel to stop rushing or seeping \\'ater through concrete or masonr) surfaces. Thorocrete is used to repair concrete drivenal's, *alks,

Building Producls Digest

garage tloors, -sutters and broken patio surfaces. Thorogrip can support hand railin-es, metal or plastic poles, and even major appliances set in concrete bases.

Skirting the lssue

Arrou Group Industries, Inc. is offering mobile home skirting in a horizontal clapboard style with u ood-grain embossing.

The finish, a baked on eggshell enamel, includes Perma-Plate XL2 ueather-resistant protection.

Panels overlap rerticalll or horizontalll to reduce trimming and make a continuous look installation possible. All panels are pre-cut and drilled *ith splice and corner posts ar ailable.

Heavy.duty Padlock

Holmes-Halll lndustries has introduced a hear 1-dut1 slide bolt uith a securitl shield that protects the shackle of a padlock.

The I I gauge steel lock ttill fit either the right or left side oi the door. The bolt is designed so that rhe zinc plated corer protects the shackle of a padlock from being cut, uhile permitting a second padlock to be secured in place for additional secunt).

Sticky Wicket

A product to bond plaster, concrete and olher cement-like materials to a sound surface, Lab, liquid adhesire bond, from Tamms Industries Co., is brushed, rolled or spraled over a clean, sound surface. Chemicalll' compatible *ith other products, it is non-flammable, nondeteriorating, and unaffected by normal temperature r ariations.

Folding DoorStains

Two new wood tone finishes have been added to the Spacesaver wood folding door line tiom the Wood Specialty Products division of Shakertown Corp.

Windsor stain on oak and hemlock complements the Walnutglo stain on mahogany veneer and real walnut veneer.

Eight standard fine furniture finishes are available on solid wood folding doors, plus custom paint and stain finishes.

Split.System Control

A new line of Comfortmaker split-system air conditioners and heat pumps is being marketed by The Singer Co.'s Climate Control Division.

The indoor unit can be installed on any floor, wall or ceiling within the room to be air conditioned. It is connected to its condensing unit located outside the building by two small diameter copper tubes. A finned-tubular electric heating element can be fitted to the indoor unit to increase the temperature of the discharged air on cold days.

FREE READER SERVICE

For more information on New Products write Building Products Digesl, 4500 Campus Dr., Suite 480, Newport Beach, Ca.92660. Please mention issue date and page number so we can process your request faster! Many thanksl

Easy Door Adjustment

Stanley Automatic Openers reports that surveys of sales of its newest line of automatic U-install digital garage door openers show that a major selling advantage is the external adj ustment f eatures available on all new models.

Aerosol Paint Remover

Formby's Inc. has a new aerosol paint remover that removes stubborn paint, polyurethane and other finishes from wood and other surfaces with bubbling action.

Available in a 15 oz. spray can, packed six cans to the case, the product will be supported by national advertising, consumer promotions, and point-of-purchase materials.

No Sweat

Stauffer Chemical Co. has introduced a new vapor barrier material for pipe insulation.

This permits homeowners to make final adjustments in their opener functions by hand, without removing the operator cover. Such functions as setting proprietary radio codes, adjusting door travel up and down limits, and establishing the sensitivity of an instant reverse capability are within easy reach via control knobs on the operator cover.

OUALITY

Designed to limit transmission of moisture which causes damaging pipe sweating, Ultra-Jacket is easy to handle and readily sealed with most sealing systems. Combining a flexible metalized polyester backing with a tough fiberglass scrim and white film, it offers resistance to wrinkling from installation handling. It will not pin-hole and lose permeance during installation. The white outer film, easy to clean and washable, blends in with painted ceilings when insulated pipes are open to view.

of the Navajo

Right to the Point

New roofing nails from Dickson Weatherproof Nail Co. feature extralarge 9/16" EDPM washers. They are said to provide the surest possible weather-resistant seal for securing asphalt surfaces. Heavy-

FREE READER SERVICE

For more information on New Products write Building Producb Digest, 4500 Campus Dr., Suite 480, Newport Beach, Ca.92660. Please mention issue date and page number so we can process your request faster! Many thank!

Drink to Good Health

gauge, lock ring shanks offer maximum resistance to nail creep. Extralarge washer roofing nails are available for use with corrugated asphalt roofing and siding products. Six lengths are available from 2" upto4t/2" inVz" increments. All are hot galvanized. They can be painted to color specifications.

A new home water filtration unit has been introduced by Compubit, Inc.

Reportedly it returns tap water to a "clean" state, removing harmful chemicals as well as chlorine. The unit contains granular activated carbon plus silver.

< Ready-toAssemble Tables

American Forest Products Co. has three new ready-to-assemble and finish furniture items, a cocktail table, lamp table and chow table, made of kiln-dried, extra-thick-cut Western pine.'

Easy to assemble, they come complete with assembly materials and instructions. Each table is packaged in its own self-display, flat-pack shipping carton.

Vented Kerosene Heater

A new automatic, vented kerosene heater is from Radiant King.

The Dimension 2000 features variable select BTU output, multispeed fan and an automatic timer.

Designed for homeowners with large heating requirements, it combines the convenience of zone heating with the economy of kerosene heating. Heating capacity ranges from a variable of 8,(XX) BTU's at low setting to I 3,500 BTU's at medium, and 18,300 BTU's at high. It warms areas up to 1,0(X) sq. ft. on one tank of fuel (1.8 gals.) for

QUALITY REDWOOD

Manufacturers of fence boards; posts and rails; decking; specialty items. Our sawmill and re-man facilities provide us with versatility in meeting your customer's needs.

Irom the lorest to the lence

P.O. Box 248

Arcata, Ca.95521

(7071822-1779

Russ & Bob Britt

35 hours on its lowest temperature setting and for nearly l5 hours on its highest.

For safety purposes, the outside air intake is fan-forced directly to the combustion chamber and vaporized with kerosene. All vapors, odor and burned-off carbons are vented outside by the exhaust-fan system. Other safety features include an automatic shut-off switch, electronic ignition, and a cassette fuel tank.

In addition, indicator lights show when the unit is on, has turned off for safety reasons, needs refueling, and when there is water in the fuel. The heater's outside surface is designed to remain cool during operation.

All Purpose Hacksaw

A new, all purpose hacksaw has been added to Malco's line of hand tools.

The HS45 is constructed to professional standards with die-cast aluminum handles and tubular steel frame.

Light in weight with a balanced frame that resists bending and is practically untwistable, it has a plastic insert in the handle to make the grip comfortable and allows for quicker, surer cuts. A curved front end allows for easy, two-hand operation.

It uses a standard, 12 in. blade. One wing nut allows for blade tension adjustment and changeover to a horizontal position for near-flush cutting.

Reflective Elegance

Howmet Aluminum Corp. has developed an aluminum mirror wardrobe door with a telescoping system of corner joinery providing rigid framing and camouflaging most of the frame leaving only a narrow reveal around the perimeter.

Available in either bronze, gold or silver anodized finishes, they feature heavy aluminum framing and heavy duty adjustable rollers.

All are available in knocked-down form only in a range of sizes including 5, 6 and 8 ft. wide openings in two-panel configuration and 9, 12 and 15 ft. wide three-panel configuration. All sizes are available in either 80 in. or 96 in. heiehts.

Whispering Breeze

The Jackson from the Old Jacksonville line of energy-saving ceiling fans combines classic styling with solid state electronics.

The 52 " fan is available in nine cast metal finishes and a wide array of solid wood blades and lighting kits. The sealed ball-bearing inductiontype motor is isolated from other fan components while flexible blade hub and vibration-absorbing motor mounts reportedly assure smooth operation.

Energy-saving features include a solid state variable speed control, which allows regulation of virtually infinite motor speeds. At top speed, the fan uses about as much power as a single 10o-watr light bulb.

It comes with hardware and stepby-step instructions. Optional accessories include extension kits for raised or vaulted ceilings, a swag kit, and a variable speed wall switch.

Electronic Echo

A 40cc chain saw with electronic ignition, the CS-400EVL, has been added to the existing line of Echo chain saws.

The new model features a patented, automatic oiling system, automatic rewind starter and a standard 16" guide bar. Other features include a heavy duty antivibration system, front and rear handguards, chain catcher, and throttle interlock. An optional break is available.

Waterproof Coating

Tamoseal from Tamms Industries Co. is a waterproof coating that fills and seals pores and voids.

A cement-based coating applied with a brush or trowel to block, brick, concrete and other masonry wall surfaces, it reportedly becomes an integral part of the surface to seal against water pressure. The finished surface has a natural concrete appearance and provides a base for any type of paint.

The product is available in 50 lb. multiwall bags and in 20 lb. plastic pails. It is also available as a "smooth finish" product for swimming pools and cisterns.

ALL GREEN CO LO RED WOOD IS NOT ALIKE AND NOT ALL TREATI NG PLANTS ARE ALIKE

FREE READER SERVICE

For more information on New Products write Building Products Digesf, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Shrink Protects Wood

The Nicolai Co. has a new line of hemlock spindles, newels and rails.

In colonial, Mediterranean, and heritage designs, the spindles have matching newel posts available in colonial, traditional and Stamford styles.

First quality, tight-grained hemlock is consistent in color and takes an attractive stained appearance when properly finished. Each spindle, newel and rail is individually shrink-wrapped for protection against moisture absorption, dirt and dust.

Security Deadlock

Kwikset has improved its extra heavy duty deadlock to increase both security and function as well as ease of installation and operation.

Improvements include a solid steel security shield, thicker high security strike with larger diameter, extra long screws and component parts combined for easier installation.

It still features the police recommended l " deadbolt with heattreated steel insert, a tapered, all steel cylinder guard and two l/4" diameter heavy duty bolts.

The deadlocks are available in regular packages as well as clear packaging electronically sealed to offer total visibility.

Designs Under Foot

Go-Met-Tile Associates, lnc./ GMT, has a new collection.

Seven families of designs in 12 colorways are said to offer the oppor- tunity to create original overall designs by combining tiles of different colors and different ranges with feature strips.

ReplacementTrim

Replacement Dolly Stems from Dolly Trim, Inc. have adjustable stems to comp€nsate for differing valve depths and escutcheon styles, enabling old tub and shower fixtures to be upgraded and coordinated with lavatory sets.

Sets, complete with washerless valves and featuring %-turn, nonrising stems, are also available in 12 styles and 8 decorative finishes.

From Top to Bottom

TVI Energy Corp. has a new radiant heat Energy-Kote@ ceiling panel.

The UL-approved lightweight panels are offered in a range of sizes and wattages for residential installation. Instead of heating masses of air to 68-70o levels, radiant panels are said to heat room occupants directly and provide comfort at lower air temperatures. Thermostats reportedly can be set from 5 to 6o below normal levels.

No ductwork, plumbing or boilers are needed for the l " thick panels. Key to the system is a patented graphite element laminated between two layers of high dielectric polyester film. This wireless heating element transmits heat to the entire surface of the panel.

Installed with electric service of standard specific voltage, the system can be controlled with on-off switches, thermostats or sensing devices, and achieves full operating temperature in about three minutes. The panels may b€ flushed or surface-mounted or dropped into existing T-bar systems.

The number, size and location of panels used in specific applications varies with climate, insulation and design characteristics of the structure. Normally, 15 to 2590 of the ceiling area is dedicated to the panels, which can be painted to match interior finishes.

On-the.Wall Shower Bath

The Swan Corp. is introducing a fiberglass Shower Tower which allows for the installation of a shower and bath fixture while maintaining the surface and integrity of the existing wall.

The single piece, pre-plumbed unit is designed for installation by the home owner or professional contractor for both remodeling and new construction applications.

The on-the-wall plumbing feature avoids extensive rework of the existing in-wall plumbing. For new construction work, shower installation is simplified. The moisture proof edge detail is sealed with foam tape so the unit may be installed directly over any surface.

The unit comes complete with plumbing tree, wall mount brackets, fiberglass housing, blender valve, control knob, tub faucet and either standard or personal hand held shower.

Sunny Days Ahead

The American Solar Heat Conditioner, a 47 lb. unit about the same size as a room air conditioner, will be available in more than 500 stores throughout the country this month. This is the first time, according to Solar Heat Conditioner. manufac-

turers, that solar heat is available through retail outlets.

The unit hangs outside awindow in the same manner as an air conditioner, collects heat from the sun, and with an electrical fan draws hot air into the room and pulls cold air out of the room. Reportedly it will heat an entire room.

Down to Earth Anchor

The Duckbill earth anchor. which is said to hold 10,000 times its own weight without stems or rods from anchor to ground surface, has been introduced by Foresight Industries Inc.

Available in three sizes, it is installed using a hammer and a drive rod. The anchor cable is pulled tight with a lever which rotates the anchor into load lock position.

Made of aluminum alloy, it reportedly can be driven into the ground at any desired angle with no deflection in rocky soii.

Expandable Cedar Trellis

Believed to be the only expandable cedar trellis on the market, Ark Diamond mesh trellis is being imported from Great Britain by Robert S. Osgood, Inc., Los Angeles, Ca.

Popular with handymen and gardeners in Britain and Europe, the product is built from real cedar wood and clench-nailed at every joint with zinc-plated rust-resistant nails. Because the natural cedar oils make it weather and rot resistant, no preservatives are necessary.

Light weight, the trellis comes a fraction of its extended size, making it easy to transport and store. Adaptable to many sizes and shapes including curves, it can be taken down, closed up and stored when necessary. Capable of being made into panels by nailing it to battening or fixed directly onto walls, it has various uses including privacy screens, archways,

flower borders, and as a support for climbing plants. It is also useful for training espalier or cordon fruit trees, protecting fruit and vegetables from wildlife, and cages for pets.

Consumer Prolecllon

A five-year carpet warranty that deals with manufacturing defects rather than l09o abrasive wear is now offered by Armstrong.

The comprehensive warranty for residential carpet is described as a bona fide consumer protection plan. It warrants that Armstrong residential carpet will be free from hidden manufacturing defects for five years from date of purchase; it also covers visible defects reported when the consumer receives the carpet.

When notice of defect is received within one year after installation, and the problem is confirmed by onsite inspection, the consumer will be supplied with new carpet to repair or replace defective areas with no charge. In addition, Armstrong will pay reasonable labor costs if the carpet was originally professionally installed.

Between one and two years after purchase date, there will be no charge for replacement carpet; however, the consumer will be responsible for any removal and installation charge. Percentage adjustments of material replacement cost will be allowed up to a five-year period.

Burglar Proof Shutters

To combat the rising costs of heating and cooling homes and prevent increasing burglaries, the Foldette Co., Inc. is offering European style rolling shutters to be installed on the outside of windows.

Made of heavy weight PVC plastic that can be reinforced with a metal beam, they have a perforated band alternating between each solid one to admit light and air. Stored in a box mounted above the window or within the wall itself, they slide down on metal tracks to a locked position when fully closed.

FREE READER SERVICE

For more information on New Products wite Building Products Digest, 4500 Campus Dr., Suite 480, Newport Beach, Ca.9266O.

Please mention issue date and Page number so we can process your request faster! Many thanks!

Used in combination with interior window energy products, the shutters help to regulate home temperatures, protect furnishings from sun fading, and offer privacy.

In a choice of colors, they harmonize with exteriors of both traditional and contemporary designs.

Every Home Needs One

Moss Manufacturing has a new door closer which retails for $9.95.

Designed to close practically any width or weight door, it measures 4Vz" long by l" wide by lVz" high.

Pastels Invade Cupboard

Rubbermaid's FunFunctional servingware is new in pastel shades of pineapple yellow, rosy coral, sky blue and seafoam green. Included in the line is a serving tray, I lz and 2 qt. pitchers, a salad plate and dinner plate, a snack tray and mugs and tumblers in 12 oz. and 14 oz. sizes. AIso in the line is a napkin holder, a sugar bowl and creamer, a butter dish, salt and pepper set, and a 6" bowl.

Ceiling Fan Warranty

Nichols-Kusan, Inc., a subsidiary of Bethlehem Steel Corp., has extended the warranty on its Old Jacksonville ceiling fans from five to 15 years old.

Under the terms of the new limited warranty, the original retail purchaser can have his fan repaired or replaced at no charge if the unit, excluding glass, proves to be defective in material or workmanship within 15 years of the date of purchase. Additional details of the warranty are provided with each fan.

FREE READER SERVICE

For more information on New Products write Building Producb Digest, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanls!

Attention Grabber

Frelen Corp. has introduced a new packaging and point-of-purchase display system for its line of tubular foam pipe insulation.

Colorful two or four pack polybags have flexible display options. Using pre-punctured bag headers, packages can be hung from pegboards, wire stands, or a selfshipping carton which converts into four-color floor display. Self-selling headers and "take one" pamphleti are included.

At{NUAL TREK ol Central Florida Hoo-Hoo Club members, wives and guests to Packwoods, south of New Smyrna Beach, began (1) with boarding a bus at the Florida

Lumber and Building Material Dealers Association building in Orlando, Phil Cocks and Bud Ryan (righl). (2) all hands dig in t0 first go around of sleamed shrimp, lried

llounder, clam chowder and hush puppies followed by steamed oysters. (3) Pete Edlin and Bill Grimes (shnding dght). (f) Pat Enl and Lee Berg. (5) The Carrolls.

TWO illlLLl0ll dollar award, an antique German clock relinished with their products, was presented by Formby's Inc. (wood refinishing and care products) of 0live Branch, Ms., to Cotter & Co. in re-cognition of sales. Homer Formby (lelt) presents clock to George 0'Malley, paint sundries dept. mgr., Cotter & Co. 0thers (left to right)are John Mitchell, Jim Cappio and Bill Melvin, Formby's, and Dan Cotter, pres., Cotter & Co.

L0UISVILLE, KY, landmark, the Jefferson County Courthouse, has been renovated and restored wilh all of the charm and elegance ol the original 1 836 Greek Revival design created by the prominent early Kentucky architect Gideon Shryock. Among those participating in restoring the building which is still used as a government lacility were Southern Millwork and Manulacturers Inc., Kister Wmd Pre ducts lnc., and Louisville Lumber and Millwork Co., Inc., all of Louisville.

REDWOOD AND THE SOUTH

(Continued from page 1 I )

magazines and newspapers, zeroing in on important lumber buyers and specifiersarchitects, builders, and consumers. Redwood's image as a desirable, high-quality product has made it a strong seller to the custom home market.

Newly developed products, B grade and rustic sidings are showing a strong appeal to the new, highdensity housing markets. Texas and Oklahoma have been two particularly good markets showing steady growth over the last 8 to l0 years.

The members of the California Redwood Association have long been known for their commitmentto provide high quality sales promotion materials. Dealers now have a wider variety of materials to choose from than ever before. Literature and audio visual aids are available to educate customers about redwood properties while selling them on its beauty. This method has proven to be successful, sometimes increasing sales by as much as 5090.

Q: To some people, redwood is a regional wood, one closely identified with the Pacific Coast, how do you overcome this mind-set?

A: It's a matter of realizing people are less parochial in their thinking than they have been in the past. It's a result of better communication. There is a natural flow of ideas back and forth, and we are all more openminded and willing to try something new. California has exported such ideas as the ranch house, the bungalow, and a new type ofoutdoor living. Redwood goes hand-in-hand with these exports. As an industry, we've encouraged its grofih through publicity and advertising in shelter and architectural magazines.

Q: Obviously, you are committed to redwood; how is it superior to competing southern species?

A: The only natural species that is truly comparable is cypress and, because of availability, it offers minimal competition. If you want me to compare redwood with treated southern pine, I have to say the comparison is mutually difficult. On one hand you have redwood's natural durability versus treated lumber and

on the other you have to compare southern pine's stability, shrinkage, pitching content and general appearance with redwood. I think it's an "apples and oranges" comparison where both products have specific qualities which recommend them to certain applications.

Q: How would you persuade a customer that redwood is worth the extra money?

A: I imagine you can sell almost anyone a product once. Repeat business and word-of-mouth sales are harder to maintain, but these are what make a product and a retailer successful. With redwood's tradition of long-lasting performance, we find that satisfied users are often our strongest salesmen. Architects are known for being among the most critical customers, yet redwood is a favorite with architects. They know the performance history, technical specifications, as well as its aesthetic value and they use redwood repeatedly. Several years ago, we ran a series of ads that started off: "I'm an architect. This is my home. I built it of redwood." I think this type of loyalty among professionals is one of our best sales points. In short, redwood is worth the extra money because there is no other wood like it.

Q: Can redwood outperform pressure treated yellow pine?

A: If you are talking only about durability, I'd have to say probably not. On the other hand, if you want to talk about the appearance of siding or a deck surface over an extended period of time, I'd say yes, redwood will outperform treated yellow pine. Redwood will hold up better with less shrinking, cupping, checking and warping. It won't bleed pitch and it has proven to erode less in extreme weather. Most redwood, including garden grades, that is shipped long distances is air-dried to reduce weight. This further enhances redwood's natural stability. Treated yellow pine is an exceptionally durable wood product, but I have to maintain comparisons are difficult. Whereas, pressure treated yellow pine is a good structural material, redwood is a specialty wood, ideal for highly visible applications and where stability is demanded.

Q: Can sealing redwood be aproblem?

A: No, not really. If there is a problem more often than not it is a specification problem. Extractive staining can occur in unseasoned lumber. The extractives are drawn out of the wood with moisture as it dries. In most cases where you would use unseasoned lumber, such as decks and fences, the stains won't be visible. In other cases the answer is to use dried lumber. Because much of the wood shipped to the South is air dried, this effect is greatly reduced.

Q: How can color change in redwood be prevented?

A: I don't think any wood can stand up to sun and weather and still retain that "fresh milled" look. We recommend the use of a clear water repellent with a mildewcide for exterior redwood. This gives the wood a natural look and stabilizes the color at the buckskin tan. If someone wants a darker red, or any other color, I'd suggest using a semitransparent stain. On the Pacific Coast there is a partiality toward the driftwood gray color of weathered redwood. People often bleach redwood to hurry the natural weathering process. If a bleach is used, here again, we recommend one with a mildewcide. CRA and the industry is in the process of studying various finishes to see which ones perform well with redwood. I think the results of these tests will benefit everyone.

Q: How long will second growth redwood last when in direct contact with the ground?

A: We really don't know. There aren't any numbers available on the differences between young and old growth durability. Because redwood is a natural material, we have to accept the fact that there will be differences from board to board. We know, for example, heartwood taken from the butt of a tree is more durable than heartwood at the top of the same tree. There is a higher concentration of extractives in the heartwood farthest from the pith of the tree. While research may indicate durability differences between young and old growth there is no reason to doubt redwood's superiority over

(Please turn to page 41)

CRA tip sheets move short lumber

of the perennial problems

Yfacing

-NE

most lumber dealers is how to move short, left-over and cut off pieces of lumber.

This dilemma can be solved with redwood because of its suitability for attractive, small do-it-yourself projects. Lumber dealers can turn what is a common problem into an asset with high-profit quality grades of redwood. To help dealers sell more short and carry out lengths of clear redwood lumber, California Redwood Association is promoting a special series of do-it-yourself tipsheets on small redwood space-saver projects.

Nationwide newspaper publicity features redwood bookshelves, bathroom vanities and plant furniture designed to use kiln-dried clear and clear all heart grades of redwood lx2s, lx4s, lx6s, and 2x4s in 4 to l0 foot lengths.

One page with illustrations, tipsheets have complete materials lists for each project, specifying exact redwood requirements for easy dealer handling. The plans are printed on a glossy paper stock for simple, inexpensive reproduction or may be ordered in bulk quantities from CRA or member mills.

Redwood Proiects for Plants, construction tip sheet has appeared in selected newspapers nationwide, becoming one of the most poPular CRA tipsheets. The bookshelf and bathroom vanity tipsheets offer

great potential for dealers to gain more redwood lumber sales. They also will get potential d-i-yers off to the right start. Experience has shown that after an initial sucess, d-i-yers tackle larger and more expensive projects.

Tipsheets tell consumers how easy-handling short lengths of clear and clear all heart redwood lumber ensure outstanding dimensional stability, low maintenance endurance, and genuine beauty unmatched by other woods. Lightweight redwood lacks pitch so it's smooth to work and machine. Hotdipped galvanized, stainless steel or

Story at a Glance

Instrucllons lor small prolects uso leltoverwood... inltial suc. cesses encourago d-i-y . . dealers build lrafflc with demonstrations.

aluminum nails are recommended, particularly for redwood in contact with moisture.

Redwood lumber dealers stocking tipsheets such as Projects for Plants and Space-Saver Shelves dong with short redwood lumber can capitalize on the growing consumer demand for natural, top quality materials for d-i-y furniture that will Personalize and improve every part of their homes.

Projects for Plants includes a rugged redwood stand, 4O inches high for two potted plants, a l4xl6 platform for hanging plants, and a parsons style redwood bench 12 inches high and up to 4V2 feet long. All are right for deck, patio or any room of a house.

Redwood Space-fuver Sielves includes modular bookcase units two or four feet long, 27 inches high, with tilt-back shelves for paperbacks, and top bin for tape cassettes. Units can stand alone or link

together to fit small corners or wrap around a sofa back. Other redwood options are hinged lid for the cassette bin, and simple bookends using scrap lumber.

Need redwood retail promotion ideas? During a crowded Saturday or weeknight, a local carpenter or in-store sales person can build CRA projects to display with tipsheets and other CRA literature. Plant furniture or bookshelves can be used as

traffic builders to be finally auctioned, raffled off or given away as door prizes.

Tipsheets are available through redwood suppliers or from the California Redwood Association. For more information on redwood promotions, contact: Chris Grover, California Redwood Association, One Lombard Street. San Francisco, Ca. 941I l.

We will continue to see more knotty redwoodgarden grades and rustic redwood. But, there will still be elements of the industry producing old growth redwood products well into the future and there will always be clear and clear heart redwood from the second growth trees. However, we cannot expect the volume of these products that we have had in the past.

REDWOOD AND THE SOUTH

(Continued from page 39)

common whitewood not only in durability but other areas of performance,

Q: What are present and long term availabilities of redwood in lengths and popular sizes?

A: Redwood is commonly bucked in longer lengths than most lumber.

As a result, 2O-foot lengths are a standard of the industry and longer lengths may be special ordered. There is no indication this practice will change in the future, even with the increasing amounts of second and third growth lumber being harvested.

Q: What is the impact, now and in the future, of second or young growth redwood on the availability of clear and clear heart lumber?

A: There has been a shift in the proportion of clear grade to construction grades produced annually.

In 1978, the Federal government took over thousands of acres of redwood producing land belonging to the mills. In spite of such obstacles, the mills have continued to reinvest in their industry. They are exploring new techniques of reforestation, developing superior stock for out planting and installing new equipment in their mills designed to use more of each log. I think this is an indication of the commitment the manufacturers have made to the future oftheir productboth young and old growth. There's a reason for this air of confidence. Architects, builders and homeowners recognize redwood as a good investment. It's a quality product with beauty and performance that will never go out of style.

Hardwoods and Special lndustrial Panels

Up to 5' x 10'r 2" thick

lf you use Birch, Maple, Oak or Elm handwood plywood for remanufacturing, industrial, structural or fabrication, call TIMBER PRODUCTS SALES CO. We'll deliver hardwood to your exact specifications, order after order. We also specialize in industrial plywood panels, up to 5'x 10', 2" thick. And our Southern Oregon Full Concentration Reload facilitv allows us to distribute combined orders in the same shipment like hardwoods, sanded stock, siding, partlcleboarJ and sheathing. lt will be shipped quickly and economically, using the Medford rate. For prompt service and custom sizing, call us toll-free todav.

General physical properties of Southern hardwoods

MONG the information contained in the accompanYing chart on the major species of Southern hardwoods is a collection of facts that runs the gamut from specific gravity to average shipping weight per thousand board foot for rough 4/4 lumber to the average comparative hardness index.

Included in the chart is a brief description of each specie telling about its color(s), strength or lack of it, smoothness and the like.

In coming issues we will present

Story at a Glance

Southern hardwood species chart valuable information on physical properties. additional information on same 16 woods to appear next monlh.

additional data on the relative working properties of these species and an additional chart that gives a more elaborate breakdown of general information for each of the 16 mentioned.

These facts have been compiled and produced by the Southern Hardwood Lumber Manufacturers Assn. and we suggest that readers interested in more detailed descriptions contact them. Their address is SHLMA, 805 Sterick Bldg., Memphis, Tn. 38103.

corToNwooD

soFt Ett SAP GUT HACKEENRY nAGNOLtA SOFT TAPIE

iED OAX wHltE o^x

YELI.OW FOPUN svcAroiE

TUPETO e SIACI( GUt

A moderatc Srained wood with reddish brown heartw@d and creamy whit€ sr pwood.

Produccd from thc outcr or sapwood portion ol swcetSum. The wmd is llesh to light gr.y in color and tine Sraincd.

A nlturally blond wood wilh ! moderate grain pattcrn and abova average working propcrtias.

Amcrica's hcrvirst, hardrst and touShlst commorcially imfDrtant hatdwood. __ i _^

I Th6 h.8rhf@d is ten to brown in coloi. Slpw@d is white. .72 I

A m.dium w.ighl wood with a finc 8rain. Thc sapw@d is ofl'whitr and th. i lihit.d h..rlwmd lro.nish brown. .5O | 35 34oo limitod h.rrtwood grc.nish brown. , .SO I gS td.nticrl in lppoarancc to hard mapls but softer and .asier to wotk. whitc I I $pwood rnd mild brown hdrtw@d. .5( Similsr to whita olk but wiih pinkish clst h€artwood and somawhal 3tton8"r i .u. | 45 i*-l 2.5

Light brown haartwood, prominant w6d rlys rnd slrong gtain patlcrn. | .67

Somcwhat lightcr rnd clsicr to work than hickory, pccan h.s a mode,ttc grain' prttcfn, rsddish brown h.artw@d lnd whitc sapw@d. | .65 "rr"'i.t'g*;l-- h.artw@d. i .cz n.anw@o. _ I .*

A mod"ratcly lina gr.in"o ,ooo n"-uin3p.onoun""d * allty whcn quartcr sawcd. Harrtwood i3 light brown and sapwod naarly whitc. .49

A wmd ot linc Iruin tnd unitorm tcxture, th€ ncatly whita stpwd prcdominatGs.

A sott light wciSht tnd v.ry stsbla wood, willow has E laght t.n saprcod tnd i rcddish to Ircyish brown hGtrtwood.

Select Knotty is a handsome appearing, saw textured, tight >d, seasoned redwood grade ivelv accented with random cinnamon-toned and cream colored

The grade is determined the sawtextured face.

In addition to expanding soectrum of choice to a tight-knotted, rustic option, Knotty also increases the lility of redwood grades to siding and rustic finish

The new rustic finish grades position redwood competitively other rustic wood sidinqs. The ;tic sidings. of beauty, quality and offer outstanding value end user satisfaction at an pnce.

Outstanding

Versatile Select Knotty nd offers an unmatched ination of natural properties performance characteristics uding:

o Natural resistance to warping, twisting and checking. lt goes up flat and stays in place.

o Natural insulation value against both heat and cold.

o Natural ability to hold finishes.

Bedmod

o Naturalworkabilitywith hand or powertools.

o Natural resistance to fire with no pitches or resins.

Plus Simpson Extras

Consistent Grade-Care in selection and grading assures a consistent product, reducing waste and increasing application productivity.

Quality manufacturing to highest Simpson standards assures consistently accurate dimensions and fewer milling imperfections.

Pattems, Sizes, Prof les

Rabbeted: Pattern Nos. 472,473. Saw textured face, 6" and 8" widths. Net butt thickness 1-1132".

V-JointT&G

Pattern No. 711R. Sawtextured face, 6" width. Net thickness 11/16'1

GhannelV Rustic

Pattern No. 785R. Saw textured face, 8" width. Net thickness 11/16'i

srs2E 4", 6", 8" widths. Net thickness 1 1/16"

A SpecialNob

In order to meet our customer needs, Simpson product specifications and warranties are continuallv updated. lf the printed date on this literature is more than 12 months old, please contact Simpson Timber Company for any changes that may have occurred.

llailing Insilnrctions

In applying, use only high quality hot-dipped galvanized, stainless steel or aluminum nails. Nails should be long enough to penetrate at least 1t/z" inlo the studs. Pre-drill holes to pre\ ent splitting at corners and butt joints.

lntedor tlse

Select Knotty redwmd is carefully seasoned by a combination of air and kiln drying to an average moisture content ol19/". On interior applications it is recommended that the paneling stock be allowed to stabilize at room temperature and moisture conditions for several davs before installation.

NEWLITERATURE

1982 NAWLA Membership Guide

The 1982 Membership and Distribution Directory is available for $5 by writing North American Wholesale Lumber Assn., 2340 S. Arlington Heights Rd., Suite 680, Arlington Heights, Il. 60005.

Patio Door

A full-color brochure of sizes, construction features and installation photos ofthe Forester patio door is available free from Louisiana-Pacific Corp., 324 Wooster Rd. N., Barberton, Oh.4203.

Don't Drink the Water

THM's (thriholomethanes) The Deodly Menace is free from Compubit, Inc., 2820 N.E. Fourth Ave., Pompano Beach, Fl.330dl.

Vapor Barrier

For a copy of a vapor barrier material for pipe insulation test kit, write Stauffer Chemical Co., Fabricated Products Division, One Metroplaza, Edison, N.J. 08837.

Some Like lt Cold

Copies of three product catalogs are free from the Advertising Department, Climate Control Division, The Singer Co., 1300 Federal Blvd., Carteret, N.J. 07008.

Required Reading

For a free copy of the new Marlite brand doors and frames catalog, write to the Commercial Division, Masonite Corporation, Dover, Oh. 44622.

Bright New Outlook

A copyofthe 1982 56-p. catalog ofwindows and gliding patio doors is free from Andersen Corp., Bayport, Mn. 55003.

Plywood

Plywood End-Use Marketing Profiles

l98l-83 (Report E32) is available for $12.50 from Bob Anderson, Director, Market Research & Economic Services Division, American Plywood Association, P.O. Box I1700, Tacoma, Wa. 982102.

Stock Answers

A gu-fe to Hardwood Plywood Stock Panels is available free from the Hardwood Plywood Manufacturers Association, P.O. Box 2789, Reston, Ya.2280.

Great Outdoor Opportunity

FOR PROMPT SERVICE

on all New Literature stories write directly to the name and address shown in each item on this page. Please mention that you saw it in Building Products Digest, Many thanks!

Energize Your Store

Information on Energuide, a retail merchandising package promoting do-ityourselfenergy savings, is free from Northern Energy Corp., Energuide Group, 470 Atlantic Ave., Boston, Ma. 02110.

Romantic Interlude

A new l6-p. catalog of energy-saving ceiling fans is free from Old Jacksonville Ceiling Fans, Nicholas-Kusan, Inc., P.O. Box I l9l, Jacksonville, Tx. 75766.

Treated Wood Products

Four color brochure on pressure treated Deck Wood for above ground and in ground applications is free from J.H. Baxter & Co., 1700 S. El Camino Real, San Mateo, Ca.94402,

Solid South

The Southern Hardwoods and Southern Hardwood Properties Guide are free from the Southern Hardwood Lumber Manufacturers Association, 805 Sterick Building, Memphis, Tn. 38103.

Great Plans for Greot Outdoor Pro' jects, Greot Fences, and Great Decks are available free from the Society of American Wood Preservers, 14l0l Wilson Blvd., Arlington, Y a. 22209.

Transportation Guides

Two new transportation management guides, the Transportation & Traffic Data Systems Source Guide, andthe Fleet Report & Record Encyclopedia, can be obtained by contacting J.J. Keller & Associates Inc., P.O. Box 368, Neenah, Wi. 54956-0368orcalling l-800-558-501 l.

House of the Dolls

Free brochure of details on becoming a miniature dollhouse components dealer is available from National Plan Service, Inc., 435 W. Fullerton Ave., Elmhurst, It.60126.

Conforming Code

Code Conforming Wood Desrgz is free to qualifying architectural design and engineering firms from the American Wood Council, l6l9 Massachusetts Ave., NW, Washington, D.C. 20036. Others may buy the guide for $15.

Taxing Times

A copy of Estate and Gift Tax Strategies is free from Communications Director, Arthur Anderson & Co., 69 W. Washington St., Chicago, Il. 60602.

Remodeling Sell-Up

How to Reside with Pride and Profit is free from Shakertown Corp., P.O. Box 400, Winlock, Wa. 98596.

Advertising

ASSOCIATION EXECT.NTYE

International wholesale trade association Northwest Chicago suburbs needs number two person. Salary negotiable, expenses, Experienced in industry, business or asociation work. Generalist tendencies, writing cxperience a plus. Travel involved. Contact NAWLA, suite 680, 23{l South Arlington Heights Rd., Arlington Heights, Ill. 60005. (312) 981-8630.

MANAGER for retail yard in the Southeast. Must have experience small contractor and do-it-yourself trade, paint, hardware, plywood, lumbcr, etc. Bondable and selfmotivation is a must. Great potential. Pension plan, hospitalization, vacation, profit sharing. Bright future for the right man. Write Box I, c/o Building Products Digest.

600 a word, min. 25 words (25 words = $15). Phone number @unts as one word. Address counts as six words. Headlines and centered copy ea. line: $4. Box numbers and special borders: !4 ea. Col. inch rate: $40. Names of advertisers using a box number cannot be released. Address all replies to box number shown in ad in care of Building Products Digest,4lllX) Crmpus Dr., Suite 4t0, Ncwport B.rch' Cr. q1560. Make checks payable to Cu0er Publishing, Inc. Mail copy to above address or call (714) 549-8393. Deadline for mpy is the lSth of the month. PAYMENT MUST ACCOMPANY COPY.

LUMBER OPERATIONS MANAGER

WILL BE RESPONSIBLE for rernanufacturing and sales for an integrated lumber company with complac milling facilities. Position reports directly to president. Salary open with excellent bencfits. Experience in lumber remanufacturing and sales is required. Please scnd resume with salary requirements to Box 4, c/o Building Products Digest.

FOR SALE Two NCR cash registers, 250-7100, purchased new 5 years ago. Excellent condition. $1995 each. Write Box 3, c/o Building Products Digest.

TIMBER SIZER-Berlin t2 20" xl0" x4O' including infeed, outfeed, blowers, cyclone, motors, electrical panels, ctc. Box6 c/o Building Products Digcst.

EXPERIENCED retail lumber and building material man sceks position in Dallas-Fon Worth, Tx. Strong w/figurcs, credit, pricing, dl dctail. Bondable, non-smokcr. Hands-on productive attitude. Write Box 5 c/o Building Produos Digest.

ELEVEN YEARS expcricnce in all phases of contractor and home ccntcr m:rnagement, purchasing and salcs. Bondablc, non-smoker. willing to rc-locate. Reliablc hardworker. Ready ro stan immediatcly. Writc Box 2 c/o Building Producrs Digest.

REPRINTS of hardwood aniclcs from The Merchant Magazinc. Exccllent for rcfcrencc or training. Domestic Hardwoods, $10; Southeast Asian Hardwoods, t5; South Amcrican Hardwoods. $4; dl three, $16. Send your check today including name and address to Hardwood Reprints c/o Thc Mcrchant Magazine, 45(D Campus Dr., suitc 480, Newpon Bcach, Ca. 926d0.

HOME CENTER'RETAIL LUMBER YARD

15,000 sq. tt. store built just three years ago on '13+ acres of land lronting on main highway through city of 25,000 population in northeast Texas. Profilable sales averaging over 3 million. Land, buildings may b€ leased or purchased. For more inlo contact:

PAUL ELY

2404 lnnlsbrook Drlvc Aurtln, Tx.78747 s12.2U2.5271

RETAIL LUMBER YARD'SMALL STORE

Located in east Houston, Tx., area, this business averaged near 34 million in prof itable sales per year until '1981. Buildings, including main sales building of 5,000 sq. ft., are in good condition and located on 7+ acres ol land. Flexible on t e rm s : st oc k

PAUL ELY

2tf04 lnnlcbrook Drlve Auslln, Tx.78747 512.282-5271

exc h an s e' o"

:nn!"T:i:l;i",il;, "t"'

WHY IS IT a man wakes up in the morning after sleeping under an advertised blanket on an advertised mattress and pulls off advertised pajamas. Takes a bath in an advertised tub, shaves with an advertised razor, washes with ar advertised soap, puts on advertised clothes, sits down to breakfast of advertised coffee, puts on an advertised hat, rides to his office in an advertised car, writes with an advertised pencil Then, he refuses to advertise, saying advertising doesn't pay, and then, if a business isn't good enough to advertise he advertises it for sale.

If you believe in your business and want to build it ADVERTISE.

REMINDER: Payment must accompany the copy you send in for classified ads. Just use the instructions above to figure the amount. When you call in ads, we'll tell you the amount that must be sent for the ad.

When sending in a change ol address please 'ode on borh old and nev '-' L"r the old label or the ..rn(.s./

Redwood Performance

Suits Gurrent Demand

Ef EDWOOD CONTINUES this ! I year to be one of the most demanded and most often specified specialty woods for outdoor uses and luxury paneling and siding applications. lt's natural performance suits a variety of current building needs and design trends and will enable redwood nrarkets lo continue to expand in l9tt2. despite the current econonric slowdown. More than 50 year..-t-^education and rlnr Calilornia R{ and tts

cessfully informed today's consumers and specifiers about redwood's outstanding performance. The education and promotion effort has given redwood a large pre-sold demand and a premium position in building materials markets.

With the importance of energy efficient construction, along with rising consumer demand for quality, increased interest in outdoor living, and growing remodeling markets. demand for all redwood products is expected to remain strong.

Typically, redwood is specified for its weatherability, finish retention and familiar beauty. Future demand is expected to be more of a result of redwood's energy efficiency, low maintenance, excellent dimensional stability and longevity. Redwood's superior insulation. low maintenance and lasting Performance adds to its energy efficiency and figures highly in new commercial and residential building markets.

Though redwood prices continue to be affected by changing transpor,tation costs. builders, architects and consumers are recognizing redwood as an investment in performance. sales appeal and beauty which adds to the total value of construction.

Municipal, commercial and residential building markets. in addition to becoming more energy conscious, are moving toward design trends which favor the use of natural materials. natural looks, and more wood uses, as much as l2-l5ol, more for commercial construction. Redwood, with its reputation for quality and its familiar cinnamon color, is rapidly becoming one of the most frequently specified woods for these growing markets.

More auditoriums, civic centers. libraries and other municipal facilities are using redwood because it meets or exceeds many building code specifications, such as a Class II flamespread rating for 1" lumber, while also providing wood versatility and design appeal.

Commercial designs are capitalizing on redwood's low maintenance and inviting color as banks, restaurants, shopping malls and retail businesses use redwood for interior accents and exterior siding. As the residential buiilding market softens, redwood merchandisers expect continued strong demand from commercial and industrial redwood markets.

In the residential markets, rising construction and land costs are causing some building experts to

predict a growing market for smaller homes placed on smaller lots along with more attached, clustered and high density housing developments. Builders and owners of smaller homes report using redwood decks and outdoor living areas for additional low cost living space. Part of the increased interest in redwood decks. redwood hot tubs and outdoor living is also a result of a growing percentage of young home buyers who emphasize casual, active living.

Attached housing and higher density developmenls are using outdoor landscaping and redwood

Story at a Glance

Product education and promotion continues to maintaan pre-sold demand ... increased redwood use in commercial construction... new redwood Products being developed.

amenities to create indoor-outdoor environments that sell close-space units and keep them occupied.

Custom housing, redwood's traditional base market, continues strong, generally unaffected by housing cycles. Redwood demand for custom housing remains high, according to builders, because buyers continue to view redwood siding, paneling, molding, fascia and casings as investments which are returned in a house's value.

To keep pace with redwood's diverse markets. redwood mills are developing a wider range of redwood products including common grade siding and more finger joint and resawn products. Common grade siding, new to the area. Provides all the decay resistance and weatherability of upper grade redwood but is more economical and offers the rustic, knot-textured look, suited for today's informal designs.

The additional products and redwood uses are part of an industrywide move toward increased Production and market flexibility through the development of small log milling facilities.

MORE PERSONALS

(Continued from page 27)

David Bond and Clark Wiens, Cedar Creek Wholesale, Tulsa; and Arvin Moeller, Frank Paxton Lumber Co., Oklahoma City, Ok., have returned from San Francisco, Ca., and the Western Wood Products Association spring meeting.

George Lancaster, Harry Ford, Ray Inderhees, Don Thomas, Dale Newell, Dick Biebel, Wade VYatts and Harold Collins have received sales service pins from Southern Protective Products Co., Atlanta, Ga.

Michael Zllak, Ames Co., is the new pres. of the Houston, Tx., Hardware Club; Paul Forehand, Stanley Tools, v.p.; Ray Renteria, Chevron Chemical, Ortho Div., sec.; Howard Edick, Cooper Group, treas.

Rey H. Cooney, pres., Scotty's, Inc., Winter Haven, Fl., was a round table discussion participant at the National Home Center/Home Improvement Congress & Exposition, Chicago, Il.

Robert W. DuBois is the new pres. and c.e.o. for Cumberland Valley Metals, Inc. fireplace accessory equipment and tools, Nashville, Tn.

Fieldmen Promote SP Sales

In an effort to stimulate lumber sales the Southern Forest Products Association, New Orleans, La., is sending its fieldmen out to sell the merits of southern pine lumber. Recently Frank Lesniewski met with eight architects in Schenectady, N.Y., to fill them in on the merits of pressure treated SP. Truman Phifer helped a builder draw up specifications for Plen-Wood condominiums in Baton Rouge, La. Joe Harding traveled to Jacksonville, Fl., to go over technical details with an exporter.

Building inspectors in the Chicago, Il. area learned about treated Southern pine and wood foundations from Charles Goehring. Jim Haney worked with an Atlanta, Ga., builder and architect on an American Wood Council demonstration home using All Weather Wood Foundations.

Jim Gogolski visited Toledo, Oh., to promote use of Southern pine in nonresidential structures with a number of contractors. Steve Corbitt attended a wood seminar at the University of Oklahoma to tell student designers how to build with Southern pine.

Chucl Gchring, staff v.p., marketing, Southern Forest Products Association, and John Nichols, AT & N Lumber Service, York, AI., attended a steering committee meeting of the newly formed Wood Products Promotion Council in San Francisco, Ca.

Mickey lVhiting, Billy Stimpson and George Weyerheeuser, representing the National Forest Products Association, and three delegates from the National Association of Home Builders met with President Reagan last month to discuss the housing depression.

Joel Donovan, Alrn Meckintosh and Jim Sherwood, MacMillan Bloedel Building Materials, Atlanta, Ga., were in Ca. for the Western Wood Products Association meeting.

Larry B. trlood, The McGinnis Lumber Co., Inc., Meridian, Ms., has returned from San Francisco, Ca., where he attended the Western Wood Products Association meeting.

William "Bill" fllnlgltr, v.p, and sales mgr., All Woods,/Shroeder, Inc., Houston, Tx., and George Burns, sales, recently took a southern La. sales trip.

Paul Dodge and Dgve Schemm, Greenville, S.C., Builder Marts of America, attended the Western Wood Products Association meeting in San Francisco, Ca.

George Stanley has retired as senior v.p. of Kirby Forest Industries, Houston, Tx.

Jim Epperson, Sr. represented Epperson Lumber Sales,Inc., Statesville, N.C., at the Western Wood Products Association meeting, San Francisco, Ca.; M.C. Colvin, Holly Hill Forest Industries, Inc., Holly Hill, S.C., also attended.

Marshal Law has been appointed new director of security at MungusFungus Forest Products, Climax, Nv.

Retail Management Seminar

The National Wholesale Hardware Association has scheduled a three-day management seminar for r{ay 10-12 at the Airport Marriott Hotel, Atlanta, Ga. Retailing strategies will be included.

Can You Afford Discounts?

Discounts can be costly according to recent figures released by a North Carolina mechants association.

A 590 discount requires a 33Vo sales increase to maintain a 2oo/o profit margin. A l09o discount requires a 10090 sales increase and a l59o discount a 30090 increase.

Florida

Dealers

to Meet

Florida Lumber and Building Material Dealers Association will hold its 62nd annual convention and exposition Sept. I 5-17 at the Orlando Hyatt Hotel, Orlando, Fl.

Over 133 exhibitors will bedisplaying their products at the exposition, according to Patricia Anderson, assistant executive director.

ATLAIITA, GA., Hoo-Hm Club initiation was presided wer by R. W. "Dick" Wilson, 2nd v.D. ol the international lraternal order of lumbermen, (hft) with five ol the new members.

lnuestment DOUbTE YOUT stol€ uolume?

It's possible, if:

Your present marketing plan leaves the potential market untapped.

Your plan is good, but you haven't found a way to implement it.

You follow the advice of someone who's already done it.

You exercise the discipline that lets your marketing plan reach its goals.

In reality, getting your volume up to its full potential may cost you a low, three-figure dollar amount, but I'll explain that later.

Your $94 covers the annual retainer of a marketing, merchandising and management consulting company. My company. Not a large company, but a small corporation, one in which you can reach the president by phone most any day. Most important, it's a company experienced in every phase of home center retailing and distribution.

SIX MAJOR BENEFITS

Specifically, here's what your $94 gets you in addition to a letter of thanks:

1) AN IMMEOIATE 10o/o BUSINESS INCREASE! For openers, we teach you a technique that will add not less than l09o to your store volume starting the first day!

2) NEWLETTERS AND HOTLINE

BUILETINS Learn how other retailers program for the present and the future. My newletters and hotline bulletins give you concise reports on operating policies, sales forecasts, marketing and merchandising trends and expansion and acquisition programs in the home center and building materials industry. More up-to-date than any trade publication, this important information is prepared and mailed (first-class postage) the same day.

3) ADVERTTSTNG CLTPPTNG SERVTCE

Each month, you'll receive reproductions of the 20 best home center ads. You'll use them to keep abreast of trends and national promotions. You'll see what the giant chains and the independents are advertising, learn about their special promotions and advertised prices and see how others present their products and messages to the DIY'er. We'll show ydu how to use these materials to spark ideas for your merchandise planning and presentation and product illustration and copy.

4) OUARTERLY PLANNING GUIDES

You'll get a three-month planning guide each quarter that will take you step-by-step through your sales planning and budgeting. You'll get recommended sales promotion activities, advertising scheduling and budgeting information and sample layouts and generic artwork for items you'll be featuring throughout the year.

5) TETEPHONE CONSULTATION

Feel free to telephone us with your problems! As a retainer client. the meter doesn't run and there won't be any hidden charges for telephone counsel. We'll help you make management decisions about personnel, merchandising, advertising and promotions, operations and acquisitions and mergers. Our in-house resource file is yours to use by telephone, and the data it contains is worth more than the $94 we're asking for all the services described.

6) BIG DISCOUNTS FOR ON.SITE SURVEYS AND COUNSELING

As a retainer client you'll enjoy the savings of 2590 off our retainer fee schedule for first-day service charges on any project you commission us to undertake. Market surveys market development programs sales training programs. merchandisetraining programs. visual merchandising concepts advertising audits retail systems and procedures home center advertising systems co-op advertising programs sales meetings catalogs brochures packaging, Sound like a lot for $94?

Well, it is.

I'm not making any money at that price, but I'm not losing any either. The retainer covers the dollars my accountant tells me I need just to break even on printing, handling, postage and telephone time. But I'm not offering this comprehensive professional service just to be nice. There is a profit motive.

THINKOFME...FIRST!

You see, I want to be your consultant. I want you to think of me first when you need advice and counsel on any aspect of your business. I want you to think of me first when you need a fresh set of eyes to take a close look at your operation.

I'll charge you a lot less than big management firms, probably even less than your accountant or attorney, and you'll receive advice, information, even complete programs, that will add to your profits, not your expenses.

Best of all, I'll be drawing on over 20 years' experience in the home center industry, not textbook theories, and I'll talk to you in language you can understand. I'll even be at your side to watch the changing nature of your business and share your elation as your volume grows.

I know whereof I speak, for I've helped many clients after only one visit followed by my documented report and marketing plan for less than the company's new typewriter. Other clients prefer to keep me on a yearround visitation schedule to counsel top management, headquarters personnel and store and department managers.

Now, it's decision time for you.

Can a $94 investment really double your store volume?

I think so, but at the very least I'll guarantee that it can earn you a minimum of 100 times its own cost!

Here's the deal: if you'll faithfully read the materials I send you for one year and don't feel that they've increased your gross volume in proportion to 100 times the retainer cost. ASK ME FOR YOUR MONEY BACK AND YOU'LL GET A FULL REFUND BY RETURN MAIL, no questions asked.

Make your check payable to "Bill Fishman, Retainer," and mail it today.

Remember, you can't lose if you try it but you certainly will if you don't!

Mail to: Retainer BILL FISHMAN & AFFILIATES

MARKETINC SERVICES, INC.

11650 lberia Place San Diego, CA 92128

7141485-7500

Manufacturers for 35 years Fir Hemlock Cedar

renowin ttr!

Old hands in the fir lumber business. we're now putting that expertise to work for you in cedar. We offer you a high quality product with ex-

ceptionally good packaging. A neat, square unit that is well protected and can be easily handled.

We feature smooth end trim on all siding boards and can provide you with highly mixed loads.

,z ROUGH TIMBERS, RANDOM LENGTH g',-26'

FENCE BOARDS 1x4. lx6S1SZEand rough, flat top or dog eared. 6" -8" -10" STK CHANNETRUSTTC

shiplap and t&9, random length 6'-16' and LONGER

ROUGH and S4S DIMENSION 8'- 20'

ROUGH and S1SZE BOARDS 8'- 16' and LONGER

PULLED TO LENGTH (all items)

wP-11

We can ship via unit double door box car, open flat car, or truck loading.

Reversibh WP-4 is V4E t&g&Y