lnuestment DOUbTE YOUT stol€ uolume?

It's possible, if:

Your present marketing plan leaves the potential market untapped.

Your plan is good, but you haven't found a way to implement it.

You follow the advice of someone who's already done it.

You exercise the discipline that lets your marketing plan reach its goals.

In reality, getting your volume up to its full potential may cost you a low, three-figure dollar amount, but I'll explain that later.

Your $94 covers the annual retainer of a marketing, merchandising and management consulting company. My company. Not a large company, but a small corporation, one in which you can reach the president by phone most any day. Most important, it's a company experienced in every phase of home center retailing and distribution.

SIX MAJOR BENEFITS

Specifically, here's what your $94 gets you in addition to a letter of thanks:

1) AN IMMEOIATE 10o/o BUSINESS INCREASE! For openers, we teach you a technique that will add not less than l09o to your store volume starting the first day!

2) NEWLETTERS AND HOTLINE

BUILETINS Learn how other retailers program for the present and the future. My newletters and hotline bulletins give you concise reports on operating policies, sales forecasts, marketing and merchandising trends and expansion and acquisition programs in the home center and building materials industry. More up-to-date than any trade publication, this important information is prepared and mailed (first-class postage) the same day.

3) ADVERTTSTNG CLTPPTNG SERVTCE

Each month, you'll receive reproductions of the 20 best home center ads. You'll use them to keep abreast of trends and national promotions. You'll see what the giant chains and the independents are advertising, learn about their special promotions and advertised prices and see how others present their products and messages to the DIY'er. We'll show ydu how to use these materials to spark ideas for your merchandise planning and presentation and product illustration and copy.

4) OUARTERLY PLANNING GUIDES

You'll get a three-month planning guide each quarter that will take you step-by-step through your sales planning and budgeting. You'll get recommended sales promotion activities, advertising scheduling and budgeting information and sample layouts and generic artwork for items you'll be featuring throughout the year.

5) TETEPHONE CONSULTATION

Feel free to telephone us with your problems! As a retainer client. the meter doesn't run and there won't be any hidden charges for telephone counsel. We'll help you make management decisions about personnel, merchandising, advertising and promotions, operations and acquisitions and mergers. Our in-house resource file is yours to use by telephone, and the data it contains is worth more than the $94 we're asking for all the services described.

6) BIG DISCOUNTS FOR ON.SITE SURVEYS AND COUNSELING

As a retainer client you'll enjoy the savings of 2590 off our retainer fee schedule for first-day service charges on any project you commission us to undertake. Market surveys market development programs sales training programs. merchandisetraining programs. visual merchandising concepts advertising audits retail systems and procedures home center advertising systems co-op advertising programs sales meetings catalogs brochures packaging, Sound like a lot for $94?

Well, it is.

I'm not making any money at that price, but I'm not losing any either. The retainer covers the dollars my accountant tells me I need just to break even on printing, handling, postage and telephone time. But I'm not offering this comprehensive professional service just to be nice. There is a profit motive.

THINKOFME...FIRST!

You see, I want to be your consultant. I want you to think of me first when you need advice and counsel on any aspect of your business. I want you to think of me first when you need a fresh set of eyes to take a close look at your operation.

I'll charge you a lot less than big management firms, probably even less than your accountant or attorney, and you'll receive advice, information, even complete programs, that will add to your profits, not your expenses.

Best of all, I'll be drawing on over 20 years' experience in the home center industry, not textbook theories, and I'll talk to you in language you can understand. I'll even be at your side to watch the changing nature of your business and share your elation as your volume grows.

I know whereof I speak, for I've helped many clients after only one visit followed by my documented report and marketing plan for less than the company's new typewriter. Other clients prefer to keep me on a yearround visitation schedule to counsel top management, headquarters personnel and store and department managers.

Now, it's decision time for you.

Can a $94 investment really double your store volume?

I think so, but at the very least I'll guarantee that it can earn you a minimum of 100 times its own cost!

Here's the deal: if you'll faithfully read the materials I send you for one year and don't feel that they've increased your gross volume in proportion to 100 times the retainer cost. ASK ME FOR YOUR MONEY BACK AND YOU'LL GET A FULL REFUND BY RETURN MAIL, no questions asked.

Make your check payable to "Bill Fishman, Retainer," and mail it today.

Remember, you can't lose if you try it but you certainly will if you don't!

Mail to: Retainer BILL FISHMAN & AFFILIATES

MARKETINC SERVICES, INC.

11650 lberia Place San Diego, CA 92128

7141485-7500