Redwood Performance Suits Gurrent Demand

Ef EDWOOD CONTINUES this ! I year to be one of the most demanded and most often specified specialty woods for outdoor uses and luxury paneling and siding applications. lt's natural performance suits a variety of current building needs and design trends and will enable redwood nrarkets lo continue to expand in l9tt2. despite the current econonric slowdown. More than 50 year..-t-^education and rlnr Calilornia R{ and tts cessfully informed today's consumers and specifiers about redwood's outstanding performance. The education and promotion effort has given redwood a large pre-sold demand and a premium position in building materials markets.

With the importance of energy efficient construction, along with rising consumer demand for quality, increased interest in outdoor living, and growing remodeling markets. demand for all redwood products is expected to remain strong.

Typically, redwood is specified for its weatherability, finish retention and familiar beauty. Future demand is expected to be more of a result of redwood's energy efficiency, low maintenance, excellent dimensional stability and longevity. Redwood's superior insulation. low maintenance and lasting Performance adds to its energy efficiency and figures highly in new commercial and residential building markets.

Though redwood prices continue to be affected by changing transpor,tation costs. builders, architects and consumers are recognizing redwood as an investment in performance. sales appeal and beauty which adds to the total value of construction.

Municipal, commercial and residential building markets. in addition to becoming more energy conscious, are moving toward design trends which favor the use of natural materials. natural looks, and more wood uses, as much as l2-l5ol, more for commercial construction. Redwood, with its reputation for quality and its familiar cinnamon color, is rapidly becoming one of the most frequently specified woods for these growing markets.

More auditoriums, civic centers. libraries and other municipal facilities are using redwood because it meets or exceeds many building code specifications, such as a Class II flamespread rating for 1" lumber, while also providing wood versatility and design appeal.

Commercial designs are capitalizing on redwood's low maintenance and inviting color as banks, restaurants, shopping malls and retail businesses use redwood for interior accents and exterior siding. As the residential buiilding market softens, redwood merchandisers expect continued strong demand from commercial and industrial redwood markets.

In the residential markets, rising construction and land costs are causing some building experts to predict a growing market for smaller homes placed on smaller lots along with more attached, clustered and high density housing developments. Builders and owners of smaller homes report using redwood decks and outdoor living areas for additional low cost living space. Part of the increased interest in redwood decks. redwood hot tubs and outdoor living is also a result of a growing percentage of young home buyers who emphasize casual, active living.

Attached housing and higher density developmenls are using outdoor landscaping and redwood

Story at a Glance

Product education and promotion continues to maintaan pre-sold demand ... increased redwood use in commercial construction... new redwood Products being developed.

amenities to create indoor-outdoor environments that sell close-space units and keep them occupied.

Custom housing, redwood's traditional base market, continues strong, generally unaffected by housing cycles. Redwood demand for custom housing remains high, according to builders, because buyers continue to view redwood siding, paneling, molding, fascia and casings as investments which are returned in a house's value.

To keep pace with redwood's diverse markets. redwood mills are developing a wider range of redwood products including common grade siding and more finger joint and resawn products. Common grade siding, new to the area. Provides all the decay resistance and weatherability of upper grade redwood but is more economical and offers the rustic, knot-textured look, suited for today's informal designs.

The additional products and redwood uses are part of an industrywide move toward increased Production and market flexibility through the development of small log milling facilities.

More Personals

(Continued from page 27)

David Bond and Clark Wiens, Cedar Creek Wholesale, Tulsa; and Arvin Moeller, Frank Paxton Lumber Co., Oklahoma City, Ok., have returned from San Francisco, Ca., and the Western Wood Products Association spring meeting.

George Lancaster, Harry Ford, Ray Inderhees, Don Thomas, Dale Newell, Dick Biebel, Wade VYatts and Harold Collins have received sales service pins from Southern Protective Products Co., Atlanta, Ga.

Michael Zllak, Ames Co., is the new pres. of the Houston, Tx., Hardware Club; Paul Forehand, Stanley Tools, v.p.; Ray Renteria, Chevron Chemical, Ortho Div., sec.; Howard Edick, Cooper Group, treas.

Rey H. Cooney, pres., Scotty's, Inc., Winter Haven, Fl., was a round table discussion participant at the National Home Center/Home Improvement Congress & Exposition, Chicago, Il.

Robert W. DuBois is the new pres. and c.e.o. for Cumberland Valley Metals, Inc. fireplace accessory equipment and tools, Nashville, Tn.

Fieldmen Promote SP Sales

In an effort to stimulate lumber sales the Southern Forest Products Association, New Orleans, La., is sending its fieldmen out to sell the merits of southern pine lumber. Recently Frank Lesniewski met with eight architects in Schenectady, N.Y., to fill them in on the merits of pressure treated SP. Truman Phifer helped a builder draw up specifications for Plen-Wood condominiums in Baton Rouge, La. Joe Harding traveled to Jacksonville, Fl., to go over technical details with an exporter.

Building inspectors in the Chicago, Il. area learned about treated Southern pine and wood foundations from Charles Goehring. Jim Haney worked with an Atlanta, Ga., builder and architect on an American Wood Council demonstration home using All Weather Wood Foundations.

Jim Gogolski visited Toledo, Oh., to promote use of Southern pine in nonresidential structures with a number of contractors. Steve Corbitt attended a wood seminar at the University of Oklahoma to tell student designers how to build with Southern pine.

Chucl Gchring, staff v.p., marketing, Southern Forest Products Association, and John Nichols, AT & N Lumber Service, York, AI., attended a steering committee meeting of the newly formed Wood Products Promotion Council in San Francisco, Ca.

Mickey lVhiting, Billy Stimpson and George Weyerheeuser, representing the National Forest Products Association, and three delegates from the National Association of Home Builders met with President Reagan last month to discuss the housing depression.

Joel Donovan, Alrn Meckintosh and Jim Sherwood, MacMillan Bloedel Building Materials, Atlanta, Ga., were in Ca. for the Western Wood Products Association meeting.

Larry B. trlood, The McGinnis Lumber Co., Inc., Meridian, Ms., has returned from San Francisco, Ca., where he attended the Western Wood Products Association meeting.

William "Bill" fllnlgltr, v.p, and sales mgr., All Woods,/Shroeder, Inc., Houston, Tx., and George Burns, sales, recently took a southern La. sales trip.

Paul Dodge and Dgve Schemm, Greenville, S.C., Builder Marts of America, attended the Western Wood Products Association meeting in San Francisco, Ca.

George Stanley has retired as senior v.p. of Kirby Forest Industries, Houston, Tx.

Jim Epperson, Sr. represented Epperson Lumber Sales,Inc., Statesville, N.C., at the Western Wood Products Association meeting, San Francisco, Ca.; M.C. Colvin, Holly Hill Forest Industries, Inc., Holly Hill, S.C., also attended.

Marshal Law has been appointed new director of security at MungusFungus Forest Products, Climax, Nv.

Retail Management Seminar

The National Wholesale Hardware Association has scheduled a three-day management seminar for r{ay 10-12 at the Airport Marriott Hotel, Atlanta, Ga. Retailing strategies will be included.

Can You Afford Discounts?

Discounts can be costly according to recent figures released by a North Carolina mechants association.

A 590 discount requires a 33Vo sales increase to maintain a 2oo/o profit margin. A l09o discount requires a 10090 sales increase and a l59o discount a 30090 increase.

Florida

Dealers

to Meet

Florida Lumber and Building Material Dealers Association will hold its 62nd annual convention and exposition Sept. I 5-17 at the Orlando Hyatt Hotel, Orlando, Fl.

Over 133 exhibitors will bedisplaying their products at the exposition, according to Patricia Anderson, assistant executive director.

ATLAIITA, GA., Hoo-Hm Club initiation was presided wer by R. W. "Dick" Wilson, 2nd v.D. ol the international lraternal order of lumbermen, (hft) with five ol the new members.