CRA tip sheets move short lumber

of the perennial problems

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most lumber dealers is how to move short, left-over and cut off pieces of lumber.

This dilemma can be solved with redwood because of its suitability for attractive, small do-it-yourself projects. Lumber dealers can turn what is a common problem into an asset with high-profit quality grades of redwood. To help dealers sell more short and carry out lengths of clear redwood lumber, California Redwood Association is promoting a special series of do-it-yourself tipsheets on small redwood space-saver projects.

Nationwide newspaper publicity features redwood bookshelves, bathroom vanities and plant furniture designed to use kiln-dried clear and clear all heart grades of redwood lx2s, lx4s, lx6s, and 2x4s in 4 to l0 foot lengths.

One page with illustrations, tipsheets have complete materials lists for each project, specifying exact redwood requirements for easy dealer handling. The plans are printed on a glossy paper stock for simple, inexpensive reproduction or may be ordered in bulk quantities from CRA or member mills.

Redwood Proiects for Plants, construction tip sheet has appeared in selected newspapers nationwide, becoming one of the most poPular CRA tipsheets. The bookshelf and bathroom vanity tipsheets offer great potential for dealers to gain more redwood lumber sales. They also will get potential d-i-yers off to the right start. Experience has shown that after an initial sucess, d-i-yers tackle larger and more expensive projects.

Tipsheets tell consumers how easy-handling short lengths of clear and clear all heart redwood lumber ensure outstanding dimensional stability, low maintenance endurance, and genuine beauty unmatched by other woods. Lightweight redwood lacks pitch so it's smooth to work and machine. Hotdipped galvanized, stainless steel or

Story at a Glance

Instrucllons lor small prolects uso leltoverwood... inltial suc. cesses encourago d-i-y . . dealers build lrafflc with demonstrations.

aluminum nails are recommended, particularly for redwood in contact with moisture.

Redwood lumber dealers stocking tipsheets such as Projects for Plants and Space-Saver Shelves dong with short redwood lumber can capitalize on the growing consumer demand for natural, top quality materials for d-i-y furniture that will Personalize and improve every part of their homes.

Projects for Plants includes a rugged redwood stand, 4O inches high for two potted plants, a l4xl6 platform for hanging plants, and a parsons style redwood bench 12 inches high and up to 4V2 feet long. All are right for deck, patio or any room of a house.

Redwood Space-fuver Sielves includes modular bookcase units two or four feet long, 27 inches high, with tilt-back shelves for paperbacks, and top bin for tape cassettes. Units can stand alone or link together to fit small corners or wrap around a sofa back. Other redwood options are hinged lid for the cassette bin, and simple bookends using scrap lumber.

Need redwood retail promotion ideas? During a crowded Saturday or weeknight, a local carpenter or in-store sales person can build CRA projects to display with tipsheets and other CRA literature. Plant furniture or bookshelves can be used as traffic builders to be finally auctioned, raffled off or given away as door prizes.

Tipsheets are available through redwood suppliers or from the California Redwood Association. For more information on redwood promotions, contact: Chris Grover, California Redwood Association, One Lombard Street. San Francisco, Ca. 941I l.

We will continue to see more knotty redwoodgarden grades and rustic redwood. But, there will still be elements of the industry producing old growth redwood products well into the future and there will always be clear and clear heart redwood from the second growth trees. However, we cannot expect the volume of these products that we have had in the past.

Redwood And The South

(Continued from page 39) common whitewood not only in durability but other areas of performance,

Q: What are present and long term availabilities of redwood in lengths and popular sizes?

A: Redwood is commonly bucked in longer lengths than most lumber.

As a result, 2O-foot lengths are a standard of the industry and longer lengths may be special ordered. There is no indication this practice will change in the future, even with the increasing amounts of second and third growth lumber being harvested.

Q: What is the impact, now and in the future, of second or young growth redwood on the availability of clear and clear heart lumber?

A: There has been a shift in the proportion of clear grade to construction grades produced annually.

In 1978, the Federal government took over thousands of acres of redwood producing land belonging to the mills. In spite of such obstacles, the mills have continued to reinvest in their industry. They are exploring new techniques of reforestation, developing superior stock for out planting and installing new equipment in their mills designed to use more of each log. I think this is an indication of the commitment the manufacturers have made to the future oftheir productboth young and old growth. There's a reason for this air of confidence. Architects, builders and homeowners recognize redwood as a good investment. It's a quality product with beauty and performance that will never go out of style.