The British Arrows Awards 21|22 by The British Arrows Awards Limited

THE BRITISH ARROWS AWARDS 21|22

CRAFT ARROW

The British Arrows 21|22 Book of the Night Thursday 31st March 2022

Contents

Forewords ARROWS Jury CRAFT Jury Our Generous Sponsors

4 6 8 11

Fellowship Award Advertiser of Excellence Commercial of the Year Agency of the Year Production Company of the Year Craft Company of the Year

16 18 20 22 23 24

Winners by Category

Finalists & Winners by Brand

124

Thank You

134

Foreword – Jani Guest & Clare Donald Chairs of the Board

It’s hard to believe that 2022 is the third year of our co-Chairship, made that bit more surreal by the fact that the show this evening will be our first in-person event as Chairs. Covid knocked us sideways as the 2020 ceremony was cancelled only 15 days before our hugely anticipated return to The Grosvenor House Hotel. We were delighted with the success of our live-stream virtual event in 2021, but it feels SO AMAZING to know that, once again, we can see each other face-to-face and revel in the celebration of this industry’s incredible work. And what a night this is going to be. You have entered more than ever before. We saw a 30% increase v 2019 and 19% v 2020, and the standards are as high as ever. Could there be a greater testament to the resilience of our industry? Because of the scale of entries, we introduced a remote first pass for our two talented juries, and then spent a total of 4 days debating your work, inspirationally led by the amazing Lynsey Atkin, Executive Creative Director at 4creative, for The Arrows and Lisette Nice, Founder & CEO of The Factory Family, for Craft. We have brought in a new entry system powered by BAFTA and launched a revamped website with an easily searchable archive, optimised for mobile. All of this in a year where remote working prevailed, filmmaking continued to be challenging, and infections reached almost 16 million in the UK. Beyond the operational enhancements, we also wanted to use our voice to promote the values we hold close to our hearts. We introduced 3 social impact awards (sustainability, social impact and inclusion) and three free to enter Young Arrows awards (agency, production and craft). We launched a podcast series debating industry issues: sustainability, gender equity, and racial diversity and partnered with Shiny to throw a spotlight on undiscovered Directors. Our work with new and diverse talent is profoundly important to enabling pathways for entry into our industry, for the clear benefit of us all. And now the section for thanks. None of this extraordinary activity would have happened without the glorious British Arrows team: Lisa Lavender, Sergio ColinaRestrepo, and Devon Pearce. Not only do you give so much of your time and care to making the Arrows great, but you manage to maintain compassion, kindness and humour in the face of every single challenge. Thank you. Thank you also to our wonderful jury Chairs, Lynsey and Lisette, and to our incredible jurors who gave so much of their time, wisdom and wit. And finally, but certainly not last to our incredible sponsors, to the new organisations that have joined in this year as well as to those who have continued to support the British Arrows for many years.

FOREWORDS

Before we wrap this up, we also wanted to recognise you - our industry peers - for your enormous generosity in these adverse times. The British Arrows is a not-for-profit organisation. Our ability to function is purely through the revenue we generate in entries and ticket sales to the Awards event. With 2020 cancelled and 2021 remote, we were considering the survival of our 40+ year institution. For all of you who gifted your ticket refunds from the 2020 show – thank you too. This has genuinely saved the Arrows. By cutting all corners and operating costs, we have been able to continue the work we do in championing the UK industry on an international scale and driving a more equitable intake of talent for our collective future. Our gratitude is fathomless. The last twelve months have been tough, tragically losing too many of our industry friends. But our ability to work together with compassion and creativity gives us huge optimism for the year ahead. We are prouder than ever to play our part leading The British Arrows. We hope you have a fabulous evening in this lovely space. Be kind, be merry and be safe. Clare and Jani

THE BRITISH ARROWS AWARDS 21|22

Foreword – Lynsey Atkin Chairwoman of the ARROWS Jury Executive Creative Director, 4creative I have been trying to win a National Lottery rollover since the dawn of this millennium. Failing that (to date), I have taken to chairing this British Arrows rollover year with equal fervour. After all, any attempt of winning either jackpot begs the same important question: Just how much luck is involved? People with talent don’t much like being told fate plays a hand, but the answer will always be ‘some luck is required’. No piece of great work gets made – or awarded – without numerous stars aligning. So the truth is that to some degree, both are a game of chance. Both are determined by a number of factors – including but not limited to just how many people are playing the game. This year’s Arrows had a record number of entries – unsurprising for a two year celebration perhaps, but let’s not forget the wasteland of Spring 2020... The standard of creativity in the work entered this year is remarkable, and as an industry we should be very proud of what we have collectively achieved. But it’s fair to say that even the most special among it has had its work cut out. A few times we wished to award not just one gold in a category, but three, perhaps four. But gold is gold – and we’ve respected its rare treasure. Perhaps in other years, one of the more impressive films here would have run away with the lot. But the stars aligned to give it all some very tough competition. This year the jackpot will be shared – and rightly so. There is simply too much good here for only one winning ticket to prevail. Lottery wins promise big things, big houses with big gardens, big holidays with big drinks, big skies and big freedom. But in the past 2 years, everything has shrunk. We’ve been reduced to ever decreasing bubbles, squares in screens, maximum capacities and minimum joy. It has been the hardest time in most of our working lives – so given the chance, who can blame us for wanting to shoot for big again? Perhaps it’s no surprise we’ve gravitated towards work that has scale. But this isn’t a scale that comes with bloat, greedy on a world (and a budget) that never says no. It’s big because of its humanity – the great stuff tonight takes us somewhere else and rips us out of our enforced confinement. It reminds us there’s a wonderful, complicated mess of other people – of life – outside of our shrunken orbits. The best of it executed with an enviable hand – that seeming lightness of touch and easy flamboyance that comes when people know they’re onto a good thing. So, as we step back out into the light, let’s keep things big. I think it suits us. Thank you to the British Arrows board, Clare, Jani, Lisa, Sergio and everyone else who has allowed me the privilege to chair the Arrows jury of this outstanding year. Thank you to the jurors who were every bit as smart-minded, sharp-tongued and kind-hearted as I knew they would be. What a special thing to be able to do. Thank you – and stay lucky. 8

FOREWORDS

ARROWS Jury

BACK ROW (L–R)

FRONT ROW (L–R)

Simon Gunning, Chief Executive Officer, The Campaign Against Living Miserably (CALM) James Sorton, Managing Director, Pulse Films Joseph Ogunmokun, Producer, Mother Akinola Davies Jr., Director, Iconoclast Melody Sylvester, Head of Film, Engine Laurence Thomson, Joint Chief Creative Officer, McCann UK Lambros Charalambous, Creative Director

Matt Fitch, Creative Director, adam&eveDDB Jani Guest, CEO, Creators Inc. - British Arrows Board of Directors Co-Chair LYNSEY ATKIN, Executive Creative Director, 4creative Clare Donald, Chief Production Officer, Publicis Groupe - British Arrows Board of Directors Co-Chair Shelley Smoler, Executive Creative Director, Droga5 Helen Rhodes, Executive Creative Director, BBH Shelley Macintyre, Global Senior Marketing Director, Beam Suntory

MIDDLE ROW (L–R) Darapen Vongsa-Nga, Head of Emerging Talent, Academy Joe De Souza, Creative Director, Wieden+Kennedy Claire Beale, Founder, Creative Salon Sam Chitty, Head of Production & Executive Producer, Biscuit Filmsworks Dan Gorlov, Creative Director, Apple Selma Ahmed, Creative Director, adam&eveDDB Elliot Harris, Executive Creative Director, Havas

THE BRITISH ARROWS AWARDS 21|22

NOT PICTURED Craig Spence, Chief Brand and Communications Officer, International Paralympic Committee Joe Bagnall, Head of Film, Lucky Generals

Foreword – Lisette Nice Chairwoman of the CRAFT Jury Founder & CEO of The Factory Family What an honour it was to chair such a talented and engaged craft jury. Collectively their commitment to ensuring the best work rose to the top was only equalled by the time they dedicated to the process. Thank you for making it such an enjoyable experience. The British Arrows represents all that is wonderful in our industry and I’m incredibly proud to be a part of it. Special thanks to the amazing Lisa, Sergio, Devon, Clare and Jani whose exacting organisation and experience made the process so good. The last two years have been challenging to say the least but with creativity and craft as our drivers we got a sharp reminder of what makes good, great: bold leadership, agility, empathy and compassion. Collaboration, experimentation, innovation and kindness. Judging by the work we have seen, as an industry we should be very proud, we’ve SMASHED IT. Maybe this was because of shared adversity, maybe it was just time to fully embrace technical development, maybe it was our bloody-minded desire to produce brilliant work and be authentic, but we certainly used the time effectively and completely knocked it out of the park. Innovations in technology led the way in problem solving and in doing so became a vital tool in creativity. Change was accelerated and embraced. And, whether your thing is Frank Zappa or Plato we proved ‘Necessity is the mother of invention’. Let’s not forget that we used the time wisely and committed to tackling racism and prejudices that have been left unchallenged for too long. Advertisers and broadcasters took initiatives and launched programs to track and develop diversity, equality and inclusion. They paused selling products and instead promoted values. C4’s ‘Black to Front’ campaign, in conjunction with 60 leading brands, dedicated an entire day of advertising to feature a black lead or majority cast. ITV & Uncommon threw their weight behind the dance troupe Diversity when Ofcom received more than 24,000 complaints with “This is what change looks like. ITV stand with Diversity” and we’ve never been prouder. Bloody brilliant. The last two years have seen times of great loss but also unprecedented opportunities. I hope we take these learnings along with us into our future and embrace the ever-evolving new normal with gusto. Bring it on 2022......

FOREWORDS

CRAFT Jury

BACK ROW (L–R)

FRONT ROW (L–R)

Siân Rogers, Creative Director & Head of Supervision, SIREN Kharmel Cochrane, Casting Director, Kharmel Cochrane Casting Jason Wallis, Colourist, ETC Dom Thomas, Founding Partner, Object & Animal Anne Perri, Editor, Work Editorial Peter Lee Scott, Director & Founder, Odelay Films Alan Smith, Director, Nexus Studios

Luis Almau, Head of Music Production, Soundtree Music Clare Donald, Chief Production Officer, Publicis Groupe - British Arrows Board of Directors Co-Chair Tom Pugh, Sound Designer, GCRS LISETTE NICE, Founder & CEO, The Factory Family Jack Bayley, Deputy Head of Integrated Production, adam&eveDDB Jani Guest, CEO, Creators Inc. - British Arrows Board of Directors Co-Chair James Cross, Creative Director, BBC Creative

MIDDLE ROW (L–R) Ben Mooge, Chief Creative Officer, Publicis Groupe UK Ben Middleton, Chief Creative Officer, Creature Raluca Anastasiu, Integrated Producer, New Commercial Arts Clarissa Pabi, Senior Content Development Manager, Acast Andy Carroll, Partner & Composer, The Elements Music

THE BRITISH ARROWS AWARDS 21|22

NOT PICTURED Annie Ayers, Head of Music and Social, Untold Studios James Bamford, Creative Director, Rascal Post Nnena Nwakodo, Executive Producer, Pulse Films

Without the generosity of our sponsors the show wouldn’t be possible.

24/7 x Radioaktive Film | www.radioaktivefilm.com 247 x Radioaktive is an exciting new venture bringing together two leading players from the world of international service production to offer a brand-new partner in Eastern Europe’s most cosmopolitan production hub, POLAND. Years of friendly competition are now consolidated in a joint embarkment which aims to provide excellence in production facilities in a vibrant and cosmopolitan territory which offers high end production value at a cost-effective price. The team is headed by seasoned producers from Ukraine and Spain with the in-house support of some of Poland´s best local knowledge to deliver rock-solid production with the flare for which both companies are known which, combined with the strength and diversity of Warsaw and Poland as a whole, makes a winning combination.

BBH | www.bartleboglehegarty.com Bartle Bogle Hegarty (BBH) is one of the world’s most famous creative agencies. We did the ad agency differently back in 1982. And today, we are no longer just an ad agency. We apply the same level of BBH thinking, care, craft and magic to the entire customer experience. We believe in the power of difference to make a difference. We are ranked as the most effective creative agency in the UK (IPA), and the fourth in the world (Warc Effective 100). BBH is part of Publicis Groupe and has offices in London, New York, Singapore, Shanghai, Mumbai, LA and Stockholm and employs 1000 staff worldwide. We are proud to have consistently been named as one of the Sunday Times’ 100 Best Companies to Work For for the past decade.

BLACK KITE Studios | blackkitestudios.com W E A R E B L A C K K I T E. Black Kite is an independent creative studio offering world class visual effects and design. Black Kite is a talent first technology inspired creative studio. We are born out of a desire to work differently and create amazing imagery. We are driven to work with outstanding talent within a culture of creative excellence. We believe in a community where people can develop and succeed, we believe in creating a sustainable and inclusive studio model where we look after our people and inspire them to create the extraordinary. Our unique blend of award winning talent and future facing technology enables Black Kite to inspire and empower content creators. Black Kite is at the forefront of a new wave of Creative Studio’s. Now is the time for Black Kite.

COMPANY3 | www.company3.com Company 3 is a global organization offering award-winning postproduction services across feature film, episodic television, commercial, gaming, and more. Collaborating with worldrenowned filmmakers and storytellers, the unique artist-led and client-focused global network of studios offers the highest level of talent, pioneering technology, top-tier production, and support teams to every project that comes through its doors. Company 3 provides filmmakers, brands, and partners with the flexibility to work seamlessly from anywhere globally across London, New York, Los Angeles, Vancouver, Toronto, and Pune. Their London studio is based within sister studio Framestore’s headquarters at 28 Chancery Lane and boasts world-class facilities, which they plan to unveil at the beginning of 2022.

THE BRITISH ARROWS AWARDS 21|22

Electric Theatre Collective | www.electrictheatre.tv As Edison was to the lightbulb, and Victor Frankenstein was to dead body parts, and Bob Dylan was to acoustic Bob Dylan, so Electric Theatre Collective is to, er… not electric theatre collectives... of which there are none in the field of visual effects, so that is a pretty poor analogy. But what can we say? Everyone at Electric is tired, so very tired, just flat out producing ground-breaking work and winning awards since we burst onto the scene in 2011, like a reanimated rampaging monster with bolts in its head. Our brains are fried and no good for analogies, only for VFX. Put simply, and slightly more seriously, we are a collective of artists who pride ourselves on being a hub of talent across all disciplines of visual creativity - CGI, 2D, animation and colour grading. And that, for now, is about all there is to say about ETC, except that ETC stands for et cetera, and there is indeed much more to come!

Finger Music | www.fingermusic.tv With offices on both sides of the Atlantic, Finger music is one of the leading suppliers of music services to the advertising world. With an award-winning roster of world class composers and music supervisors Finger has written or sourced music for all the major advertising agencies and brands. Recent clients include O2, BT, McDonalds, Mercedes, Guinness, Hewlett Packard and many more.

Framestore | www.framestore.com Framestore brings extraordinary ideas to life in any space or screen through craft, imagination and technology. Founded in 1986 in London by a team of just five, Framestore has grown to a global company of more than 2500. The Oscar-winning creative studio has created pixel-perfect images for iconic advertising campaigns for major worldwide brands, building a celebrated portfolio of work underpinned by an intrinsic understanding of VFX. Framestore has collected a multitude of industry awards, including a record number of Cannes Lions in 2016 and many Gold British Arrows over the years, reflective of the creative studio’s position at the forefront of innovation.

Mindshare #ChangeTheBrief | www.mindshareworld.com/uk We are a media strategy, planning and buying agency. We accelerate clients’ growth through harnessing the power of media. Our mantra is to always make the audience our #1 client. This enables clearer thinking and more provocative recommendations. We help grow some of the most famous businesses and brands in the UK – such as Unilever, Ford, Dyson, Facebook, Marks & Spencer, Tommy’s and TK Maxx. We use speed as a competitive advantage. And we always leverage the power of teamwork. We are fiercely proud of our open and inclusive culture – everyone, and their opinion, is respected and welcome. Mindshare is part of GroupM and ranked 5th by billings in the UK.

SPONSORED BY

Awarded to Ringan Ledwidge (Posthumous Award) Written by Daniel Kleinman It was with shock and great sadness that in November last year we heard that my friend and colleague Ringan Ledwidge was seriously ill, followed swiftly by the terrible hammer blow of his death at 50. Ring was a both gregarious and yet also very private, very few knew that he had been very stoically battling cancer for some time. Last September, I saw him in LA, he was happy, his prognosis was that he’d finally beaten his illness, he was sitting in the sun with his new baby, his first child, and we talked about his eagerness to get back to work. In a matter of weeks, he was gone, it was very shocking, a terrible loss to his family, friends, colleagues, and as witnessed tonight, to film making and the craft of advertising in general. Ring was undoubtedly in the very top tier of world class directors, his prodigious output was eclectic, ranging over all genres, he couldn’t be pigeonholed. If you were lucky enough to secure him to direct your project then you knew you were going to get something special. Ringan was a man with vast imagination, commensurate skill, an innate sense of humour, pathos, and an ability to get believable and subtle performances from his cast. He could do sexy as well. He created music videos, films and of course famous commercials. One only has to look with astonishment at the body of work he leaves, the amount alone is remarkable, and that everything he directed was fantastically good is frankly almost irritating. He leaves a plethora of well-loved, award-winning ads. I’m not going to list them, there are too many, but we’ll see a short, extraordinary montage in a minute, put together by his long-term editor, thanks Rich. Ring’s legacy will, I’m sure, be of great use and inspiration to students of the future, thanks to bodies like the British Arrows, the BFI, and others. It’s so tragic that he should have had many more years of creativity ahead of him, we’ve been robbed. The thing is, the man himself was so nice, he was tall, handsome, affable, humorous, easy going, loyal and generous to his friends, greatly loved and admired. A bit of a challenge to stand next to in a photo call. He worked by encouragement and inclusiveness, he liked a calm set and a good atmosphere. His confidence meant he didn’t need to be a caricature shouty dick head director, even in times of stress, which we know can occur in our business at times. If I wanted to sum up what he represents, it’s the best of advertising filmmaking, he was an auteur, something becoming rarer in these days of creating by committee, he had a singular vision and was prepared to make sure it ended up on screen, inevitably the result would be an enormous enhancement of the written script. I’d like to thank the British Arrows for acknowledging Ringan and I know his legacy will be cherished by not only his family and mates but also the advertising industry in general. THE BRITISH ARROWS AWARDS 21|22

Advertiser of Excellence Awarded to Burberry Written by Matthew Fone, Owner, Riff Raff Films

+ ARROWS a FASHION & APPAREL a BEST OVER 60 SECOND COMMERCIAL CRAFT a VFX a COLOURIST a CREATIVE USE OF MUSIC a DIRECTOR – THE FRANK BUDGEN AWARD

Burberry, Winter 2020/21 Collection, Festive + ARROWS a FASHION & APPAREL a BEST OVER 60 SECOND COMMERCIAL CRAFT a DIRECTOR – THE FRANK BUDGEN AWARD

Burberry, Winter 2021/22 Collection, Open Spaces

SPECIAL AWARDS

SPONSORED BY

Over the years, I have been lucky enough to make a few ads that have had the same impact as Burberry “Open Spaces”. Cadburys Gorilla and Nike Londoner immediately come to mind, oh and yes, the first Burberry film, Burberry “Festive”. After each one I heard a lot of clients say, ‘we want one of those’, as if they are something you can buy ready-made off the shelf. No wonder when Cadbury “Gorilla” did increase sales by between 7% and 10% dependent on who is taking the credit. Which is incredible really, and does show the real power and possibility of advertising. What these clients really wanted was the impact, the increase in sales, the fact that they transcended their brand’s category. Now that’s a big ask if you start out with a brand brief that lists their brand values and colour palette. Apart from a very good simple idea what all those commercials had in common was two things: – A CMO who had the ambition for their brand, – And TRUST. Which brings me back to Burberry. Burberry briefed Riff Raff and Megaforce and, after a few collaborative sessions, they bought the ideas and let us make them. Naturally, we discussed casting, choreographer, locations and obviously wardrobe but fundamentally they trusted the talent they employed and worked with us. Of course, there were discussions; people passionate about any project will engage in healthy debate, but when you know they trust your talent it becomes a collaborative process, rather than a dictated mandate. And in return we trusted them. We didn’t focus on a more smiling take, argue over VO placement or endlessly debate what more we could put front of frame in a brand colour. A sofa anyone? Burberry understood the impact the film’s idea would have as a branding film. Burberry understood we weren’t selling a new show or jacket. They knew that in tandem the print, social media posts and “Digital Out Of Home” did that, using the simple idea Megaforce created to hang the campaign on. Burberry TRUSTED that the idea was powerful enough to provide the impact they needed from the film. In short, they trusted the people they hired. I know it’s not always that simplistic and the Riff Raff/Burberry way of working may not be suited to some brands, but time and experience tells me this: Have a simple idea, that you can add to. Not a complicated one you can’t afford, that tries to tick too many brand values. It’s easier to add than subtract. Keep the number of people involved to a minimum. Be an advertiser who trusts the people you employ. Be an advertiser who trusts an agency for their ideas. Be an advertiser who trusts a director and the reason you picked them in the first place. Be an advertiser who trusts the production company. Be an advertiser who trusts… Try to be Megaforce. Be Riccardo Tisci. Be Rod Manley. Be Rachel Crowther. Be Burberry. 21

Commercial of the Year Burberry, Winter 2020/21 Collection, Festive made by Riff Raff Films, MPC and 750mph, directed by MEGAFORCE. + ARROWS a FASHION & APPAREL a BEST OVER 60 SECOND CRAFT a VFX a COLOURIST a CREATIVE USE OF MUSIC a DIRECTOR – THE FRANK BUDGEN AWARD

Agency Executive Creative Director Agency Producer Chief Marketing Officer VP Creative Art Director Senior Producer Styling Editor

Riff Raff Films Riccardo Tisci

Editing Company Editor

Final Cut Joe Guest

Rose Percy Rod Manley Rachel Crowther Al Watts & Sean Bell Asha Joneja Susie Miller

Production Company Director Producer Cinematographer Production Designer Executive Producer Choreographer Production Stylists

Riff Raff Films Megaforce Nick Goldsmith Katelin Arizmendi Marco Puig Matthew Fone (LA)HORDE Kamara & Lucy Fewell

VFX/Post Company Colourist VFX 3D Lead VFX Producer VFX 2D Lead VFX Colour Assist VFX Producer VFX Senior Production Coordinator VFX CG Supervisor VFX 2D Supervisor VFX Matchmove Supervisor

MPC Matthieu Toullet Fabian Frank & Rob Richardson Ryan Hancocks Alex Lovejoy Maruf Khan Abhinav Sharda Sakshi Gaur

Sound Company Sound Designer Music Supervisor

750mph Sam Ashwell Emily Pritchard

Parthiban David Rouxal Elangovan Ganesh

SPECIAL AWARDS

SPONSORED BY

THE BRITISH ARROWS AWARDS 21|22

Agency of the Year

SPONSORED BY

Awarded to Droga5

1 2 3 4

BrewDog, Beer for All Kepak Food, Rustlers, Dance Fight Amazon, Alexa, Ironing/Opera/Pompeii Kepak Food, Rustlers, Red Riding Hood

5 6 7 8

Barclaycard, cool cool Setapp, Don’t Get Sidetracked. Get Setapp New York Times, Life Needs Truth Facebook, Skate Nation Ghana

SPECIAL AWARDS

Production Company of the Year

SPONSORED BY

Awarded to Biscuit Filmworks

1 2 3 4

Meow Wolf, Immersive Art Experiences, Convergence Station Kepak Food, Rustlers, Dance Fight Kepak Food, Rustlers Red Riding Hood Greenies, Dental Treats, Snowman

5 6 7 8

THE BRITISH ARROWS AWARDS 21|22

BrewDog, Beer for All Setapp, Don’t Get Sidetracked. Get Setapp BlackRock, i-Shares, Eleanor T. Fitzsimmons Sipsmith, Gin, The Official Tennis of Sipsmith Gin

9 Barclaycard, cool cool 10 Mountain Dew, Drink, Melt 11 Amazon, Alexa, Ironing/Opera/Pompeii

Craft Company of the Year Awarded to 750mph

1 2 3 4 5

Essity, Bodyform/Libresse, #wombstories Football Beyond Border, Abi: Being Black &6teen Barclaycard, cool cool Setapp, Don’t Get Sidetracked. Get Setapp McDonald’s, McDelivery & The Movies

6 7 8 9 10

UN, Bodyright Virgin Media, Broadband, For You Durex, Naturals Lube, The Uncomfortable Truth Macmillan, Cancer Support, Whatever It Takes DFS, What’s Your Thing?

SPECIAL AWARDS

11 12 13 14 15

Avanti West Coast, Trains, Feel Good Travel Burberry, Festive McDonald’s, Imaginary Iggy IKEA, Little Robot The International Paralympic Committee, WeThe15

THE BRITISH ARROWS AWARDS 21|22

16 Nike, ACG, Elementary – A Journey to a Higher Plane 17 Burberry, Open Spaces 18 Nike, Nike Apparel, The Toughest Athletes 19 Essity, Plenty, Xmess

CONGRATULATIONS To all the nominees and winners of the British Arrows! As specialist accountants and advisers in the advertising and production world, we are proud to work with so many of you. We would like to take this opportunity to celebrate your triumphs and we look forward to your continued success. www.mooreks.co.uk/media

Principal member of the Moore Global network

In 2021 Create Not Hate, Towards Employment In 2021 Create Not Hate, and The Elements Musicand teamed Towards Employment to encourage support Theup Elements Musicand teamed underrepresented young up to encourage and support people to explore a career underrepresented young in music. This year Elements people to explore a career have worked with Derrick in music. This year Elements Donkor, aged 17 Derrick from Merton, have worked with who aged performed you Donkor, 17 fromfor Merton, this evening. for you who performed this evening.

Create Not Hate has two important Towards Employment is a Merton aims: to help young people who are Council youth employment project underrepresented the creative whoEmployment support local residents Create Not Hate has two in important Towards is a Merton aged industry unlock their potential 16-25 who are at risk of poor economic aims: to help young people who are - in turn Council youth employment project increasing diversity in advertising and/or offending related outcomes. underrepresented in the creative who support local residents aged and to address social issues they live Towards Employment encourage industry unlock their potential - in turn 16-25 who are at risk of poor economic with every day.in advertising people to recognise their increasing diversity and/oryoung offending related outcomes. currency in the workforce. and to address social issues they live Towards Employment encourage Find out with every day.more about how you young people to recognise their can collaborate with us at The Elements Music have an currency in the workforce. createnothate.org established background in major-labelFind out more about how you record production and are fanatical can collaborate with us at The Elements Music have an about bringing that in same attention createnothate.org established background major-label to detail to every music-for-media record production and are fanatical they touch. aboutproject bringing that same attention to detail to every music-for-media project they touch.

Creativity is contagious. Pass it on. Albert Einstein

The Accumulate Art School for The Homeless provides creative workshops and activities to young, homeless people so that they can develop their skills, self-esteem and confidence and start to put plans in place for a more positive future. Accumulate also provides scholarships for Accumulate students to study on a one year creative course at university. So far, 24 Accumulate students have received Accumulate scholarships and 12 have gone on to study on an undergraduate degree. This is life-changing. The Accumulate team is delighted to be taking the photographs at this evening’s British Arrows event and wish it every success. Please do contact us if you are interested in Accumulate and want to change people’s lives through creativity.

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WINNERS BY CATEGORY

THE BRITISH ARROWS AWARDS 21|22

ACHIEVEMENT IN PRODUCTION

Romy Waller & Shea Coleman for Nike, ACG, Elementary - A Journey to a Higher Plane made for DAZED by Stink Films, The Mill and 750mph, directed by Felix Brady. Director DOPs Executive Producer Producer Grade Creative Director Lead Creative Art Director Commissioning Producer Senior Project Director Project Manager Male Cast Member 1st Ac 2nd Ac Steadicam Gaffer Spark Photographer Stylist Hair & Make-Up Artist

Felix Brady Konrad Losch & Max Bartholomew Hannah Bellil Shea Coleman Marina Starke Fred Paginton Lilah Francis Sam Hall Romy Waller Morgane Kirk Bradley Waller Gerie Simon Peter Swinford Chris Cole Michael Eshun-Mensah Werner Van Peppen Garbriele Mango Jack Orton Rhiannon Barry Daisy Moore

Production Designer Styling Assistant Art Assistant Production Manager Production Assistant 1st Ad

Chloe Brady Roz Moxon James Simmons David Rose Anna Peduzzi Kerry Green

Editor Colourist

Becky Garner Adam Clarke

Sound Design

Tim Raben

CRAFT

SPONSORED BY

Sarah Bradbury, Mike Bell, Judy Hill, Isobel Conroy & Alan Traquair for BBC Sport, Olympics 2020, Let's Go There made for BBC Creative by Nexus Studios, The Mill and Factory, directed by Kibwe Tavares, Jonathan Gales and Paul Nicholls. Agency Production Company VFX/Post Company Sound Company

BBC Creative Nexus Studios The Mill Factory

Harriette Wright & Polly Ruskin for Ladbrokes, Gambling, Drummers made for Neverland by Rogue, Electric Theatre Collective and Factory, directed by Sam Brown. Agency Production Company Editing Company VFX/Post Company Sound Companies

Neverland Rogue Marshall Street Editors Electric Theatre Collective Factory & Siren

Lisa Hill for Humane Society International, Prevention of Animal Testing, Save Ralph made by Arch Film Studio, Siamese and Robert McKenzie, directed by Spencer Susser. Production Company VFX/Post Company

THE BRITISH ARROWS AWARDS 21|22

Arch Film Studio Siamese

ALCOHOLIC DRINKS

BrewDog, Beer for All made for Droga5 by Biscuit Filmworks, Electric Theatre Collective and No.8, directed by Jeff Lowe. Agency Executive Creative Director Agency Producer Chief Creative Officer Creatives Assistant Producer Head of Account Management Senior Account Director Strategy Director

Droga5 Shelley Smoler Josh Sanders David Kolbusz Sara Sutherland & Ash Hamilton Olly West Jen Knox Tom Elias Achim Schauerte

Production Company Director Producer Cinematographer Production Designer

Biscuit Filmworks Jeff Lowe Kwok Yau Matthew Emvin Taylor David Hamilton

Editing Company Editor

Shift Post Saam Hodivala

VFX/Post Company

Electric Theatre Collective

Colourist

Simone Grattarola at Time Based Arts

Sound Company Sound Designer Music Supervisor

No.8 Sam Robson Run! Get Music!

ARROW

Sipsmith, Gin, The Official Tennis of Sipsmith Gin made for Ogilvy UK by Biscuit Filmworks and Gramercy Park Studios, directed by Jeff Lowe. Agency Production Company Animation Company VFX/Post Company Sound Company

Ogilvy UK Biscuit Filmworks Andy Biddle Biscuit Filmworks Gramercy Park Studios

Diageo, Guinness, Welcome Back made for AMVBBDO by Outsider and Radford Music, directed by Chris Balmond. Agency Production Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

AMVBBDO Outsider JAM VFX Radford

ANIMATION: 2D & STOP MOTION

Tobias Fouracre for Humane Society International, Prevention of Animal Testing, Save Ralph made by Arch Film Studio, Siamese and Robert McKenzie, directed by Spencer Susser. Production Company Director Producer Cinematographer Production Designer Animator

Arch Film Studio Spencer Susser Lisa Hill Tristan Oliver Andy Gent Tobias Fouracre

Editor

Spencer Susser

VFX/Post Company

Siamese

Sound Designer

Robert McKenzie

CRAFT

Haein Kim, Laura Jayne Hodkin, Carine Khalife, Salla Lehmus, Roos Mattaar & Kate Isobel Scott for Essity, Bodyform/Libresse, #wombstories made for AMVBBDO by Chelsea Pictures, Framestore and 750mph, directed by Nisha Ganatra. Agency Production Company Animation Company Editing Company Sound Company

AMVBBDO Chelsea Pictures Framestore Trim Editing 750mph

Yannis Konstantinidis, Marcos Savignano, Jua Braga & Marilena Vatseri for WWF, Arctic Programme, Can’t Negotiate The Melting Point of Ice made by NOMINT and Ted Regklis, directed by Yannis Konstantinidis & Marcos Savignano. Production Company

THE BRITISH ARROWS AWARDS 21|22

NOMINT

ANIMATION: CGI

Method & Madness for Greenpeace, Wasteminster made by Park Village & Studio Birthplace, Method & Madness and GCRS London, directed by Studio Birthplace. Production Companies Director Producers Executive Producer

Park Village & Studio Birthplace Studio Birthplace Adam Booth & Sean Lin Tom Webb

VFX/Post Company VFX CG Executive Producer VFX CG Director VFX CG Artists VFX Compositing VFX CG Producer

Method & Madness Tan Wen Hao Alex Scollay Abdul Rahman, Pilipino Reyes, Fabrio Wasques & JiaJun Haw Simon ‘Duck’ Rafin Christian Fontaine

Sound Company Sound Designer Sound Music Composer Sound Voice Over Artists Voice Over Sound Engineer

GCRS London Wavefarer Audio Onn San Matt Forde & Jon Culshaw Gary Turnbull

CRAFT

Fantasista Utamaro, Fergal Hendrick, Ben Blundell & Dylan White for BBC Sport, Olympics 2020, Let’s Go There made for BBC Creative by Nexus Studios, The Mill and Factory, directed by Kibwe Tavares, Jonathan Gales and Paul Nicholls. Agency Production Company VFX/Post Company Sound Company

BBC Creative Nexus Studios The Mill Factory

Adam Droy, Pete Hodsman, Paul Tempelman, Fergal Hendrick & Patrick Keogh for Amazon Prime, Prime Video, An Unlikely Friendship made for Carmelo&Willy by Blur x Outsider, The Mill and Ballad x Zelig Sound, directed by Chris Balmond. Agency Production Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

Carmelo&Willy Blur x Outsider The Mill Ballad x Zelig Sound

AUTOMOTIVE

Volvo, Ultimate Safety Test made for Grey London by SMUGGLER LA, Preymaker and Wave, directed by Ivan Zacharias. Agency Executive Creative Directors Agency Producer

Grey London Sam Haynes & John Gibson Lindsay Moyes

Production Company Director Producer Cinematographer Production Designer

SMUGGLER LA Ivan Zacharias Nick Landon at Smuggler LA Jan Velicky Robin Brown

Editing Company Editor Filip VFX/Post Company Colourist

Robot, Prague Malasek Preymaker Preymaker

Sound Company Sound Designer Music Supervisor

Wave Jack Sedgwick Dom Bastyra

ARROW

Volkswagen, Touareg, See the Unseen made for adam&eveDDB by new-land Production, Untold Studios and Factory, directed by Niclas Larsson. Agency Production Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

adam&eveDDB new-land Untold Studios Factory

BEST OVER 30 AND UP TO & INCLUDING 60 SECOND COMMERCIAL

CALM, The Invisible Opponent made for Seven Stones & AMVBBDO by MPC and Wave, directed by Zac Ellis and Marcus Dryden. Agency Executive Creative Directors Chief Creative Officer Creative Director Account Director

Seven Stones & AMVBBDO Nadja Lossgott & Nicholas Hulley Alex Grieve Zac Ellis Dan Russell

Production Company Directors Producer Strategy Account Management Strategy

MPC Zac Ellis & Marcus Dryden Polly Roberts Joe Smith Dan Russell & Leo Town Joe Smith

Editing Company Editor Colourist VFX/Post Company Post Production Producer VFX Supervisor VFX Colour Assistant VFX Line Producer VFX Production Coordinator VFX Prep Supervisor VFX Prep Supervisor VFX Prep Supervisor VFX Prep Lead

The Quarry Bruce Townend Peter Oppersdorff MPC Polly Roberts Dan Lorenzini Kennedy Dawson Lokesh Balaji Sahil Wadhwani Silambarasan R P Sugumar S Manmohan Singh Sabeed Rahiman K P

Sound Company Sound Designer Music Supervisor

Wave Parv Thind Dom Goodman at Tin Drum Music

ARROW

Ogilvy UK Biscuit Filmworks Andy Biddle Biscuit Filmworks Gramercy Park Studios

Nike, Nike Apparel, The Toughest Athletes made for Wieden+Kennedy by Somesuch, Time Based Arts and 750mph, directed by Felix Cooper. Agency Production Company Editing Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

Wieden+Kennedy Somesuch Trim Editing Time Based Arts 750mph

BEST OVER 60 SECOND COMMERCIAL

Channel 4, Paralympics, Super. Human. made for 4creative by Serial Pictures x Somesuch, Time Based Arts and Factory, directed by Bradford Young. Agency 4creative Executive Creative Director Lynsey Atkin Executive Producer Shananne Lane Creatives Scott Taylor, Andy Shrubsole, Eoin McLaughlin & Lynsey Atkin Production Company Director ASC Producer Cinematographer Production Designer Executive Producer Executive Producer

Serial Pictures x Somesuch Bradford Young Elly Camisa Rina Yang Nathan von Parker Seth Wilson at Somesuch Violaine Etienne at Serial Pictures

Editing Company Editor VFX/Post Company Colourist

Final Cut Amanda James Time Based Arts Simone Grattarola

Sound Company Sound Designers Audio Producer

Factory James Utting & Anthony Moore Lucy Spong

ARROW

Essity, Bodyform/Libresse, #wombstories made for AMVBBDO by Chelsea Pictures, Framestore and 750mph, directed by Nisha Ganatra. Agency Production Company Animation Company Editing Company Sound Company

AMVBBDO Chelsea Pictures Framestore Trim Editing 750mph

Burberry, Winter 2020/21 Collection, Festive made by Riff Raff Films, MPC and 750mph, directed by MEGAFORCE. Agency Production Company Editing Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

Riff Raff Films Riff Raff Films Final Cut MPC 750mph

BEST OVER 60 SECOND COMMERCIAL CONTINUED

Burberry, Winter 2021/22 Collection, Open Spaces made by Riff Raff Films, MPC and 750mph, directed by MEGAFORCE. Agency Production Company Editing Company VFX/Post Company Sound Company

Riff Raff Films Riff Raff Films Final Cut MPC 750mph

Macmillan, Cancer Support, Whatever It Takes made for AMVBBDO by Iconoclast, Stitch and 750mph, directed by Jonathan Alric. Agency Production Company Editing Company VFX/Post Company Sound Company

AMVBBDO Iconoclast Stitch MPC 750mph

ARROW

BEST UP TO 30 SECOND COMMERCIAL

Mountain Dew, Drink, Melt made for TBWA\Chiat\Day NY by Biscuit Filmworks, KEVIN and Mountain Dew, directed by Andreas Nilsson. Agency Production Company Editing Company VFX/Post Company Sound Company

TBWA\Chiat\Day NY Biscuit Filmworks Cabin Editorial Kevin Mountain Dew

Volvo, Ultimate Safety Test made for Grey London by SMUGGLER LA, Preymaker and Wave, directed by Ivan Zacharias. Agency Production Company Editing Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

Grey London SMUGGLER LA Robot, Prague Preymaker Wave

BRANDED ENTERTAINMENT

WePresents, The Long Goodbye made by Somesuch, Time Based Arts and Paul Davies, directed by Aneil Karia. Production Company Director Producer Cinematographer Production Designer Writers

Somesuch Aneil Karia Tom Gardner Stuart Bentley Ruth Crawford Riz Ahmed & Aneil Karia

Editing Company Editor VFX/Post Company Colourist

Final Cut Amanda James Time Based Arts Simone Grattarola

Sound Designer

Paul Davies

ARROW

Football Beyond Borders, Abi: Being Black &6teen made for Dark Horses by Caviar, Electric Theatre Collective and 750mph, directed by Lainey Richardson. Agency Production Company Editing Company VFX/Post Company Sound Company

Dark Horses London Caviar Work Editorial Electric Theatre Collective 750mph

Home Office, Police Recruitment, Untold: The Police (EP1: Life as a Black Police Officer) made for 4creative by Armoury, Okay Studio and Brendan Crehan, directed by Jack Laurance. Agency Production Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

4creative Armoury Okay Studio Brendan Crehan

CASTING

Coralie Rose for Macmillan, Cancer Support, Whatever It Takes made for AMVBBDO by Iconoclast, Stitch and 750mph, directed by Jonathan Alric. Agency Executive Creative Directors

TV Producer

AMVBBDO Nadja Lossgott & Nicholas Hulley Alex Grieve Andy Clough & Rich McGrann Benjamin Polkinghorne & Scott Kelly Verity Elvin

Production Company Director Producer Cinematographer Executive Producer Executive Producer

Iconoclast Jonathan Alric Jane Lloyd Paul Ozgur Tom Webb Guy Rolfe

Chief Creative Officer Creative Director Creative Team

Editing Company Editor VFX/Post Company Colourist

Stitch Nicolas Larrouquere MPC Matthieu Toullet

Sound Company Sound Designer

750mph Sam Ashwell

CRAFT

Anna Stark, Selma Ahmed & Genevieve Gransden for The International Paralympic Committee, WeThe15 made for adam&eveDDB by Pulse Films, Untold Studios and 750mph, directed by Sam Pilling. Agency Production Company Editing Company VFX/Post Company Sound Company

adam&eveDDB Pulse Films tenthree Untold Studios 750mph

Dan Hubbard for Alzheimer’s Society, Cure the Care System made for Engine by Academy, Black Kite Studios and Machine Sound, directed by Novemba. Agency Production Company Editing Company VFX/Post Company Sound Company

Engine Academy tenthree Black Kite Studios Machine Sound

Hannah Birkett for Setapp, Snake made for Droga5 by Biscuit Filmworks, Electric Theatre Collective and 750mph, directed by Jeff Lowe. Agency Production Company Editing Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

Droga5 Biscuit Filmworks Work Editorial Electric Theatre Collective 750mph

CHARITY & PUBLIC SERVICE

Macmillan, Cancer Support, Whatever It Takes made for AMVBBDO by Iconoclast, Stitch and 750mph, directed by Jonathan Alric. Agency Executive Creative Directors

TV Producer

AMVBBDO Nadja Lossgott & Nicholas Hulley Alex Grieve Andy Clough & Rich McGrann Benjamin Polkinghorne & Scott Kelly Verity Elvin

Production Company Director Producer Cinematographer Executive Producer Executive Producer

Iconoclast Jonathan Alric Jane Lloyd Paul Ozgur Tom Webb Guy Rolfe

Chief Creative Officer Creative Director Creative Team

Editing Company Editor VFX/Post Company Colourist

Stitch Nicolas Larrouquere MPC Matthieu Toullet

Sound Company Sound Designer

750mph Sam Ashwell

ARROW

Channel 4, Paralympics, Super. Human. made for 4creative by Serial Pictures x Somesuch, Time Based Arts and Factory, directed by Bradford Young. Agency Production Company Editing Company VFX/Post Company Sound Company

4creative Serial Pictures x Somesuch Final Cut Time Based Arts Factory

Kiyan Prince Foundation, Long Live the Prince made by Engine, nineteentwenty, Framestore & String and Tins, directed by David Dearlove. Agency VFX/Post Companies Sound Company

Engine Framestore & nineteentwenty String and Tins

CALM, The Invisible Opponent made for Seven Stones & AMVBBDO, MPC and Wave, directed by Zac Ellis and Marcus Dryden. Agencies Production Company Editing Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

Seven Stones & AMVBBDO MPC The Quarry MPC Wave

CINEMATOGRAPHY

Konrad Losch for Nike, ACG, Elementary - A Journey to a Higher Plane made for DAZED by Stink Films, The Mill and 750mph, directed by Felix Brady. Director DOPs Executive Producer Producer Grade Creative Director Lead Creative Art Director Commissioning Producer Senior Project Director Project Manager Male Cast Member 1st Ac 2nd Ac Steadicam Gaffer Spark Photographer Stylist

Hair & Make-Up Artist Production Designer Styling Assistant Art Assistant Production Manager Production Assistant 1st Ad Editor Colourist Sound Design

Daisy Moore Chloe Brady Roz Moxon James Simmons David Rose Anna Peduzzi Kerry Green Becky Garner Adam Clarke Tim Raben

CRAFT

Linus Sandgren for Volkswagen, Touareg, See the Unseen made for adam&eveDDB by new-land Production, Untold Studios and Factory, directed by Niclas Larsson. Agency Production Company VFX/Post Company Sound Company

adam&eveDDB new-land Untold Studios Factory

Daniel Voldheim for Formula E, Change. Accelerated. made for Uncommon Creative Studio by Academy, Electric Theatre Collective and Wave, directed by Marcus Soderlund. Agency Production Company Editing Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

Uncommon Creative Studio Academy The Quarry Electric Theatre Collective Wave

COLOURIST

Simone Grattarola for Green & Black’s, Wildly. Deliciously. Organic. made for VCCP by Somesuch, Time Based Arts and Factory, directed by Kim Gehrig. Agency Executive Creative Director Agency Producer

VCCP Darren Bailes Ed Mueller

Production Company Director Producer Cinematographer Production Designer

Somesuch Kim Gehrig Tom Gardner Daniel Landin Marie Lanna

Editing Company Editor VFX/Post Company Colourist

Trim Editing Thomas Grove Carter Time Based Arts Simone Grattarola

Sound Company Sound Designer Music Supervisor Music Supervisor

Factory Anthony Moore Luke Fabia at Soundtree Music Neil Athale

CRAFT

Matthieu Toullet for Burberry, Winter 2020/21 Collection, Festive made by Riff Raff Films, MPC and 750mph, directed by MEGAFORCE. Agency Production Company Editing Company VFX/Post Company Sound Company

Riff Raff Films Riff Raff Films Final Cut MPC 750mph

Jean-Clément Soret for BlackRock, i-Shares, Eleanor T. Fitzsimmons made for DDB San Francisco by Biscuit Filmworks LA, JAMM and Barking Owl, directed by Isaiah Seret. Agency Production Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

DDB San Francisco Biscuit Filmworks LA JAMM Barking Owl

COSTUME & WARDROBE

The Drag Race Queens for BBC, Ru Paul’s Drag Race UK, Season Two made by BBC Creative. Agency Executive Creative Director Agency Producer Creative Director Creatives Agency Planner

BBC Creative Helen Rhodes Chris Church Susan Ayton Lisa Turner Wray & Yemo Oyefuwa Rosanagh Ker

CRAFT

Mr Gammon for Barclaycard, cool cool made for Droga5 by Biscuit Filmworks, Selected Works and 750mph, directed by Andreas Nilsson. Agency Production Company Editing Company VFX/Post Company Sound Company

Droga5 Biscuit Filmworks The Quarry Selected Works 750mph

Kate Forbes for PlayStation, Masterbrand, Play Has No Limits made for adam&eveDDB by Riff Raff Films, Untold Studios and Factory, directed by François Rousselet. Agency Production Company Editing Companies Editing VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

adam&eveDDB Riff Raff Films Everest Studios Paris and Stitch Untold Studios Factory

CREATIVE USE OF MUSIC

Leland Music for Channel 4, Paralympics, Super. Human. made for 4creative by Serial Pictures x Somesuch, Time Based Arts and Factory, directed by Bradford Young. Agency 4creative Executive Creative Director Lynsey Atkin Executive Producer Shananne Lane Creatives Scott Taylor, Andy Shrubsole, Eoin McLaughlin & Lynsey Atkin Production Company Director ASC Producer Cinematographer Production Designer Executive Producer Executive Producer

Serial Pictures x Somesuch Bradford Young Elly Camisa Rina Yang Nathan von Parker Seth Wilson at Somesuch Violaine Etienne at Serial Pictures

Editing Company Editor VFX/Post Company Colourist

Final Cut Amanda James Time Based Arts Simone Grattarola

Sound Company Sound Designers Audio Producer

Factory James Utting & Anthony Moore Lucy Spong

CRAFT

Twenty Below Music, Burberry, Dreya Mac, Joe Murphy & Jonty Howard for Burberry, Winter 2020/21 Collection, Festive made by Riff Raff Films, MPC and 750mph, directed by MEGAFORCE. Agency Production Company Editing Company VFX/Post Company Sound Company

Riff Raff Films Riff Raff Films Final Cut MPC 750mph

Luke Fabia, Neil Athale & Peter Raeburn for New York Times, Life Needs Truth made for Droga5 by Somesuch, Method Studios and Wave, directed by Kim Gehrig. Agency Production Company Editing Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

Droga5 Somesuch Trim Editing & Cosmo Street Method Studios Wave

DIGITAL SERVICES, ELECTRONICS, COMPUTER GAMES & TOYS

Setapp, Snake made for Droga5 by Biscuit Filmworks, Electric Theatre Collective and 750mph, directed by Jeff Lowe. Agency Producer Chief Creative Officer Creative Directors Creative Team Senior Assistant Producer Group Account Director Group Account Director Senior Account Director Strategy Director Design Director

Peter Montgomery David Kolbusz Dave Wigglesworth & Ed Redgrave Nick Lindo & Seb Thomas Deborah McCartney Jonny Tennant-Price Sophie Critchley Callum Raines Tim Whirledge Stephanie McArdle

Production Company Director Producer Cinematographer Production Designer

Biscuit Filmworks Jeff Lowe Kwok Yau Kaname Onoyama Maruxa Alvar

Editing Company Editorial Editor VFX/Post Company Colourist

Work Sam Hodivala Electric Theatre Collective Luke Morrison

Sound Company Sound Designer

750mph Sam Ashwell

ARROW

EA Sports, FIFA21 x Midnight Ramadan League made for adam&eveDDB by Pulse Films, Time Based Arts and Factory, directed by Bassam Tariq. Agency Production Company Editing Company VFX/Post Company Sound Company

adam&eveDDB Pulse Films Trim Editing Time Based Arts Factory

Setapp, Hide and Seek made for Droga5 by Biscuit Filmworks, Electric Theatre Collective and 750mph, directed by Jeff Lowe. Agency Production Company Editing Company VFX/Post Company Sound Company

Droga5 Biscuit Filmworks Work Editorial Electric Theatre Collective 750mph

Amazon, Alexa, Alexa’s Body made for Lucky Generals by Hungry Man, The Mill and Beacon Street Studios, directed by Wayne McClammy. Agency Production Company Editing Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

Lucky Generals Hungry Man The Mill LA The Mill LA Beacon Street Studios

DIRECTOR - THE FRANK BUDGEN AWARD

Novemba for Alzheimer’s Society, Cure the Care System made for Engine by Academy, Black Kite Studios and Machine Sound. Agency Executive Creative Director Producer Creative Director Creatives Executive Producer Creative Creative Partner

Engine Billy Faithful Laura Melville Jo Moore Hugo Isaacs Bradley Woodus Chris da Roza Jo Moore

Production Company Director Producer Cinematographer Executive Producer

Academy Novemba Steve Overs David Foulkes Simon Cooper

Editing Company Editor VFX/Post Company Colourist Post Producers

tenthree Stephen Dunne Black Kite Studios Richard Fearon Jade Denne & Polly Durrance

Sound Company Sound Designer Music Supervisor Sound Producer

Machine Sound Alex Bingham Chloe Heatlie Ghazal Zargar Elahi

CRAFT

SPONSORED BY

Jonathan Alric for Macmillan, Cancer Support, Whatever It Takes made for AMVBBDO by Iconoclast, Stitch and 750mph. Agency Production Company Editing Company VFX/Post Company Sound Company

AMVBBDO Iconoclast Stitch MPC 750mph

MEGAFORCE for Burberry, Winter 2020/21 Collection, Festive made by Riff Raff Films, MPC and 750mph. Agency Production Company Editing Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

Riff Raff Films Riff Raff Films Final Cut MPC 750mph

DIRECTOR - THE FRANK BUDGEN AWARD CONTINUED

MEGAFORCE for Burberry, Winter 2021/22 Collection, Open Spaces made by Riff Raff Films, MPC and 750mph. Agency Production Company Editing Company VFX/Post Company Sound Company

Riff Raff Films Riff Raff Films Final Cut MPC 750mph

Novemba for Frontline19, Hopeline19, One Crisis Has Caused Another made for adam&eveDDB by Academy, Selected Works and Factory. Agency Production Company Editing Company Sound Company

adam&eveDDB Academy tenthree Factory

CRAFT

SPONSORED BY

THE BRITISH ARROWS AWARDS 21|22

EDITING

Nicolas Larrouquere for Macmillan, Cancer Support, Whatever It Takes made for AMVBBDO by Iconoclast, Stitch and 750mph, directed by Jonathan Alric. Agency Executive Creative Directors Chief Creative Officer Creative Director Creative Team TV Producer

AMVBBDO Nadja Lossgott & Nicholas Hulley Alex Grieve Andy Clough & Rich McGrann Benjamin Polkinghorne & Scott Kelly Verity Elvin

Production Company Director Producer Cinematographer Executive Producer Executive Producer

Iconoclast Jonathan Alric Jane Lloyd Paul Ozgur Tom Webb Guy Rolfe

Editing Company Editor VFX/Post Company Colourist

Stitch Nicolas Larrouquere MPC Matthieu Toullet

Sound Company Sound Designer

750mph Sam Ashwell

CRAFT

Tom Lindsay for New York Times, Life Needs Truth made for Droga5 by Somesuch, Method Studios and Wave, directed by Kim Gehrig. Agency Production Company Editing Companies VFX/Post Company Sound Company

Droga5 Somesuch Trim Editing & Cosmo Street Method Studios Wave

Stephen Dunne for Alzheimer’s Society, Cure the Care System made for Engine by Academy, Black Kite Studios and Machine Sound, directed by Novemba. Agency Production Company Editing Company VFX/Post Company Sound Company

Engine Academy tenthree Black Kite Studios Machine Sound

Paul Watts for Meta, Facebook, Skate Nation Ghana made for Droga5 NY by Love Song, Time Based Arts and Soundtree Music, directed by Bafic, Elliott Power & Justyna Obasi. Agency Production Company Editing Companies VFX/Post Companies Sound Company

THE BRITISH ARROWS AWARDS 21|22

Droga5 NY Love Song The Quarry (US Representation: Cut+Run) The Mill & Framestore Barking Owl & Wave Studios

ENTERTAINMENT & SPORTS PROMOTIONS

Serial Pictures x Somesuch Bradford Young Elly Camisa Rina Yang Nathan von Parker Seth Wilson at Somesuch Violaine Etienne at Serial Pictures

Editing Company Editor VFX/Post Company Colourist

Final Cut Amanda James Time Based Arts Simone Grattarola

Sound Company Sound Designers Audio Producer

Factory James Utting & Anthony Moore Lucy Spong

ARROW

The International Paralympic Committee, WeThe15 made for adam&eveDDB by Pulse Films, Untold Studios and 750mph, directed by Sam Pilling Agency Production Company Editing Company VFX/Post Company Sound Company

adam&eveDDB Pulse Films tenthree Untold Studios 750mph

THE BRITISH ARROWS AWARDS 21|22

adam&eveDDB Pulse Films Trim Editing Time Based Arts Factory

FASHION & APPAREL

Burberry, Winter 2020/21 Collection, Festive made by Riff Raff Films, MPC and 750mph, directed by MEGAFORCE. Agency Executive Creative Director Agency Producer Chief Marketing Officer VP Creative Art Director Senior Producer Styling Editor

Riff Raff Films Riccardo Tisci Rose Percy Rod Manley Rachel Crowther Al Watts & Sean Bell Asha Joneja Susie Miller

Production Company Director Producer Cinematographer Production Designer Executive Producer Production Choreographer Production Stylists

Riff Raff Films Megaforce Nick Goldsmith Katelin Arizmendi Marco Puig Matthew Fone (LA)HORDE Kamara & Lucy Fewell

Editing Company Editor

Final Cut Joe Guest

VFX/Post Company Colourist VFX 3D Leads VFX Producer VFX 2D Lead VFX Colour Assist VFX Producer VFX Senior Production Coordinator VFX CG Supervisor VFX 2D Supervisor VFX Matchmove Supervisor

MPC Matthieu Toullet Fabian Frank & Rob Richardson Ryan Hancocks Alex Lovejoy Maruf Khan Abhinav Sharda Sakshi Gaur Parthiban David Rouxal Elangovan Ganesh

ARROW

Burberry, Winter 2021/22 Collection, Open Spaces made by Riff Raff Films, MPC and 750mph, directed by MEGAFORCE. Agency Production Company Editing Company VFX/Post Company Sound Company

Riff Raff Films Riff Raff Films Final Cut MPC 750mph

Nike, You Can’t Stop Us made for Wieden+Kennedy by Pulse Films, A52 and JOINT, directed by Oscar Hudson. Agency Production Company Editing Company VFX/Post Company

THE BRITISH ARROWS AWARDS 21|22

Wieden+Kennedy Portland Pulse Films JOINT A52

FINANCIAL AND CORPORATE SERVICES

MoneySuperMarket, Money Calm Bull made for Engine by Blink Productions, Untold Studios and Jungle, directed by Nick Ball. Agency Production Company Editing Company VFX/Post Company Sound Company

Engine Blink Productions Stitch Untold Studios Jungle

ARROW

Barclaycard, cool cool made for Droga5 by Biscuit Filmworks, Selected Works and 750mph, directed by Andreas Nilsson. Agency Production Company Editing Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

Droga5 Biscuit Filmworks The Quarry Selected Works 750mph

FOOD & NON-ALCOHOLIC DRINKS

Kepak Food, Rustlers, Dance Fight made for Droga5 by Biscuit Filmworks, The Mill and String and Tins, directed by Jeff Lowe. Agency Executive Creative Director Agency Producer Chief Creative Officer Creative Directors Creative Team Strategy Director Group Account Director Senior Account Director

Droga5 Shelley Smoler Peter Montgomery David Kolbusz Ed Redgrave & Dave Wigglesworth Sara Sutherland, Ash Hamilton, Melina Filippidou & Philippa Baines Guy Reason Jonny Tennant-Price Georgina Deering

Production Company Director Producer Cinematographer Production Designer Managing Director / EP Costume

Biscuit Filmworks Jeff Lowe Jeff McDougall Igor Jadue-Lillo Caitlin Byrnes Rupert Reynolds-Maclean Alecia Ebbels

Editing Company Editor VFX/Post Company Colourist

Work Editorial Saam Hodivala The Mill Alex Gregory

Sound Company Sound Designers Sound Music Composition

String and Tins Adam Smyth, Jim Stewart & Joe Wilkinson Jeff Lowe

ARROW

Kepak Food, Rustlers, Red Riding Hood made for Droga5 by Biscuit Filmworks, The Mill and String and Tins, directed by Jeff Lowe. Agency Production Company Editing Company VFX/Post Company Sound Company

Droga5 Biscuit Filmworks Work Editorial The Mill String and Tins

Green & Black’s, Wildly. Deliciously. Organic. made for VCCP by Somesuch, Time Based Arts and Factory, directed by Kim Gehrig. Agency Production Company Editing Company VFX/Post Company Sound Company

VCCP Somesuch Trim Editing Time Based Arts Factory

Yorkshire Tea, Social Distancing Teapot made for Lucky Generals by Another Film Company, Black Kite Studios and Wave, directed by Steve Reeves. Agency Production Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

Lucky Generals Another Film Company Black Kite Studios Wave

HOUSEHOLD GOODS

Essity, Bodyform/Libresse, #wombstories made for AMVBBDO by Chelsea Pictures, Framestore and 750mph, directed by Nisha Ganatra. Agency Executive Creative Directors Agency Producer Chief Creative Officer Creative Directors

AMVBBDO Nadja Lossgott & Nicholas Hulley Edwina Dennison Alex Grieve Toby Allen & Jim Hilson

Production Company Director Producer Cinematographer Production Designer Executive Producers

Chelsea Pictures Nisha Ganatra Shanah Blevins Natasha Braier Nieves Cabanes Lisa Mehling & Pat McGoldrick

Animation Company Creative Director Animation Senior Producer

Framestore Sharon Lock Design Niamh O’Donohoe

Editing Company Editor VFX/Post Company Colourist

Trim Editing Elise Butt Framestore Simon Bourne

Sound Company Sound Designer

750mph Sam Ashwell

ARROW

Essity, Plenty, Xmess made for AMVBBDO by Somesuch x Revolver, Time Based Arts and 750mph, directed by Steve Rogers. Agency Production Company Editing Company VFX/Post Company Sound Company

AMVBBDO Somesuch x Revolver Work Editorial Time Based Arts 750mph

Farrow & Ball, Modern Emulsion, Protection made for BMB by Hungry Man, MPC and Wave, directed by David Kerr. Agency Production Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

BMB Hungry Man MPC Wave

INNOVATION & IMMERSIVE EXPERIENCES

Kiyan Prince Foundation, Long Live the Prince made by Engine, nineteentwenty, Framestore and String and Tins, directed by David Dearlove. Agency Executive Creative Director Producer Debbie Creative Director Creative Director Creative Director Creatives Director Producer Cinematographer Editor

Engine Billy Faithful Impett David Dearlove Richard Nott Orlando Warner Match Attax, Dave Newbold & Paul Hancock David Dearlove Debbie Impett Olly Schofield Sam Hopkins

VFX/Post Companies Colourist VFX Global Real-Time Director

nineteentwenty & Framestore Kai van Beers Karl Woolley at Framestore

Sound Company Sound Designer

String and Tins Joe Wilkinson

ARROW

Essity, Bodyform/Libresse, #painstories made for AMVBBDO by Chelsea Pictures, directed by Nisha Ganatra. Agency Production Company Animation Company Editing Company VFX/Post Company Sound Company

AMVBBDO Chelsea Pictures Framestore Trim Editing Framestore 750mph

The International Paralympic Committee, WeThe15 made for adam&eveDDB by Pulse Films, Untold Studios and 750mph, directed by Sam Pilling. Agency Production Company Editing Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

adam&eveDDB Pulse Films tenthree Untold Studios 750mph

INTEGRATED CAMPAIGN

Engine Billy Faithful Impett David Dearlove Richard Nott Orlando Warner Match Attax, Dave Newbold & Paul Hancock David Dearlove Debbie Impett Olly Schofield

Editor VFX/Post Companies Colourist VFX Global Real-Time Director

Sam Hopkins nineteentwenty & Framestore Kai van Beers Karl Woolley at Framestore

Sound Company Sound Designer

String and Tins Joe Wilkinson

ARROW

SPONSORED BY

Essity, Bodyform/Libresse, #wombpainstories made for AMVBBDO by Chelsea Pictures, Framestore and 750mph, directed by Nisha Ganatra. Agency Production Company Animation Company Editing Company Sound Company

AMVBBDO Chelsea Pictures Framestore Trim Editing 750mph

THE BRITISH ARROWS AWARDS 21|22

4creative Serial Pictures x Somesuch Final Cut Time Based Arts Factory

INTERNATIONAL - THE NON-BRITISH ARROW

Danish Road Safety Council, Public Service Announcement, Helmet Has Always Been A Good Idea made for &Co. / NoA by new-land Production, Copenhagen VFX and Kevin Koch, directed by Tore Frandsen. Agency

&Co. / NoA

Production Company Director

new-land Tore Frandsen

VFX/Post Company

Copenhagen VFX

Sound Company

Kevin Koch

ARROW

Meow Wolf, Immersive Art Experiences, Convergence Station made for Wieden+Kennedy Portland by Biscuit Filmworks, Absolute Post and JOINT, directed by Andreas Nilsson. Agency Production Company Editing Company VFX/Post Company Sound Company

Wieden+Kennedy Portland Biscuit Filmworks Academy PIctures Absolute Post Walker

Greenies, Dental Treats, Snowman made for adam&eveDDB by Biscuit Filmworks, Cherry Cherry VFX and Factory, directed by Jeff Lowe. Agency Production Company Editing Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

adam&eveDDB Biscuit Filmworks Work Editorial Cherry Cherry VFX Factory

ORIGINAL COMPOSITION

Snoop Dogg, Toni Robinson, Doc Brown, Adam Smyth and String and Tins for Just Eat, Takeaway, Did Somebody Say made for McCann Craft by Riff Raff Films, The Mill and String and Tins, directed by François Rousselet. Agency

McCann Craft

Production Company Director

Riff Raff Films FranÇois Rousselet

VFX/Post Company

The Mill

Sound Company Sound Designer Audio Producer

String and Tins Adam Smyth Eimear Gorey

CRAFT

Jamie Hartman + Celeste for John Lewis & Partners + Waitrose & Partners, Give a Little Love made for adam&eveDDB by Pulse Films, Untold Studios, Factory and Leland Music, directed by Oscar Hudson. Agency Production Company VFX/Post Company Sound Company

adam&eveDDB Pulse Films Untold Studios Factory

Curation Music & Lava La Rue for Virgin Media, Broadband, For You made for adam&eveDDB by Knucklehead, Time Based Arts and 750mph, directed by Maceo Frost. Agency Production Company Animation Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

adam&eveDDB Knucklehead I Love Dust Time Based Arts 750mph

PRODUCTION DESIGN

Andy Gent for Humane Society International, Prevention of Animal Testing, Save Ralph made by Arch Film Studio, Siamese and Robert McKenzie, directed by Spencer Susser. Production Company Director Producer Cinematographer Production Designer Animator

Arch Film Studio Spencer Susser Lisa Hill Tristan Oliver Andy Gent Tobias Fouracre

Editor

Spencer Susser

VFX/Post Company

Siamese

Sound Designer

Robert McKenzie

CRAFT

SPONSORED BY

Laura Ellis Cricks for DFS, What’s Your Thing? made for Pablo London by Drool Production Ltd, Untold Studios and 750mph, directed by Freddie Powell. Agency Production Company Animation Companies Editing Company VFX/Post Company

Pablo London DROOL Clapham Road Studios & Lisbon Studio Trim Editing Untold Studios

Fantasista Utamaro, Sean Hogan & Kikuo Ohtan for BBC Sport, Olympics 2020, Let’s Go There made for BBC Creative by Nexus Studios, The Mill and Factory, directed by Kibwe Tavares, Jonathan Gales and Paul Nicholls. Agency Production Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

BBC Creative Nexus Studios The Mill Factory

RETAILERS

John Lewis & Partners + Waitrose & Partners, Give a Little Love made for adam&eveDDB by Pulse Films, Factory and Leland Music, directed by Oscar Hudson. Agency Producer Chief Creative Officers Managing Director Creative Directors Creatives Project Manager Assistant Producer Design Agency Media Agency

adam&eveDDB Sally Pritchett Richard Brim Joint CEO Tammy Einav Paul Billingsley Matt Gay & Feargal Balance Genevieve Grandsen & Selma Ahmed Amy Waldman Nia Maclean King Henry Manning Gottlieb OMD

Production Company Director Producer Cinematographer Production Designer

Pulse Films Oscar Hudson Neil Andrews Daniel Landin Luke Moran-Morris

Editors VFX/Post Company Colourist Animation Supervisor

Paul Hardcastle & Elise Butt Untold Studios Simone Grattarola Anthony Farquhar-Smith

Sound Company Sound Designers Music Supervisor

Factory Anthony Moore & Jack Hallett Leland Music

ARROW

George at ASDA, School Wear, Arrive Like You Mean It made for Impero by Armoury, Cheat and Wave, directed by Mr Yankey. Agency Production Company VFX/Post Company Sound Company

IMPERO Armoury Cheat Wave

John Lewis & Partners, Unexpected Guest made for adam&eveDDB by SMUGGLER, nineteentwenty and Factory, directed by Mark Molloy. Agency Production Company Editing Company Editorial VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

adam&eveDDB SMUGGLER Work nineteentwenty Factory

SOUND DESIGN

Mark Hills for BT, BT Sport, Hope United made for Saatchi & Saatchi by Stink Films, The Mill and Factory, directed by Matilda Finn. Agency Executive Creative Director Agency Producer

Saatchi & Saatchi Will John Georgie Ford

Production Company Director Producer Cinematographer

Stink Films Matilda Finn James Waters James Blann

Editing Company Editor VFX/Post Companies

Stitch Leo King The Mill & Time Based Arts

Sound Company Sound Designer Music Supervisor Audio Producer

Factory Mark Hills Sian Rogers Beth Massey

CRAFT

Randall Macdonald for Nike, ACG, Elementary - A Journey to a Higher Plane made for DAZED by Stink Films, The Mill and 750mph, directed by Felix Brady. Production Company Post Company Sound Company

Stink Films The Mill 750mph

Anthony Moore for Green & Black’s, Wildly. Deliciously. Organic. made for VCCP by Somesuch, Time Based Arts and Factory, directed by Kim Gehrig. Agency Production Company Editing Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

VCCP Somesuch Trim Editing Time Based Arts Factory

SPONSORSHIP CAMPAIGN

McDonald’s, McDelivery, McDelivery & The Movies made for Leo Burnett by Bold, Black Kite Studios and 750mph, directed by Matthew Swanson. Agency Executive Creative Director Agency Producer Chief Creative Officer Creative Directors Creatives Business Director Account Director Senior Account Manager Account Executive

Leo Burnett Mark Elwood Helen Choonpicharn Chaka Sobhani James Millers & Andrew Long Cicely Alderson & Lisi Davis Gemma Troup Steph Bates Alice Pavey Elspeth Allen

Production Company Director Producer Cinematographer Production Designer Executive Producer Production Manager Casting Director

Bold Matthew Swanson Dave Knox Alex Barber Lou Corcoran Rob Godbold Greg Hinks Lesley Beastall

100

Editing Company Editor VFX/Post Company Colourist

Shift Post Saam Hodivala Black Kite Studios Tom Mangham

Sound Company Sound Designer Music Supervisor

750mph Mike Bovill Native

ARROW

THE BRITISH ARROWS AWARDS 21|22

101

THE INCLUSION IMPACT AWARD

The Inclusion Award was launched this year as part of three new social impact awards. When it came to judging, the Arrows Jury unanimously felt that to judge one piece of content over another would be unfair when all the organisations involved are trying to ensure they are working inclusively. On this basis and

1 2 3 4 5 102

Essity, Bodyform/Libresse, #painstories. George at ASDA, School Wear, Arrive Like You Mean It. Deloitte, Can You See Me? Male Cancer Awareness Campaign, Embarrassed. Cadbury, The Originals.

6 7 8 9 10

Starbucks, Every Name’s A Story. EA Sports, FIFA21 x Midnight Ramadan League. Zalando, Holiday. Office for National Statistics, Census 2021, It’s About Us. Childline, Nobody Is Normal.

ARROW

following a Board discussion it was decided not to award this category but to credit all the entries here. How we better address inclusion through the awards process when it should be happening anyway, will be revisited for the 2023 British Arrows.

11 Nike - Jordan, Koffee Winter Utility Collection, Positive Revolution. 12 The Royal Navy, Raj’s Story. 13 Amazon Prime, Rapunzel Doesn’t Need a Prince. 14 Hey Girls, Period Products, Seeing Red. 15 Channel 4, Paralympics, Super. Human.

THE BRITISH ARROWS AWARDS 21|22

Channel 4, Super. Human. (Ian Treherne Film). Amazon, Prime, The Show Must Go On. Patts x Nike, Air Max, The Wave. JD Sports, Christmas Ad, Welcome to JD Street. 20 The International Paralympic Olympic Committee, WeThe15. 16 17 18 19

103

THE SOCIAL IMPACT AWARD

Engine Billy Faithful Impett David Dearlove Richard Nott Orlando Warner Match Attax, Dave Newbold & Paul Hancock David Dearlove Debbie Impett Olly Schofield Sam Hopkins

VFX/Post Companies Colourist VFX Global Real-Time Director

nineteentwenty & Framestore Kai van Beers Karl Woolley at Framestore

Sound Company Sound Designer

String and Tins Joe Wilkinson

104

ARROW

SPONSORED BY

AMVBBDO Chelsea Pictures Framestore Trim Editing 750mph

THE BRITISH ARROWS AWARDS 21|22

adam&eveDDB Pulse Films Trim Editing Time Based Arts Factory

105

THE SOCIAL IMPACT AWARD

Starbucks, Every Name’s A Story made for Iris by Sweetshop, Time Based Arts and Factory, directed by Nicolas Jack Davies. Agency Production Company Editing Company VFX/Post Company Sound Company

Iris Sweetshop tenthree Time Based Arts Factory

106

adam&eveDDB Pulse Films tenthree Untold Studios 750mph

CRAFT

SPONSORED BY

THE BRITISH ARROWS AWARDS 21|22

107

THE SUSTAINABLE IMPACT AWARD

Greenpeace, Wasteminster made by Park Village & Studio Birthplace, Method & Madness and GCRS London, directed by Studio Birthplace. Production Companies Director Producer Executive Producer

Park Village & Studio Birthplace Studio Birthplace Adam Booth & Sean Lin Tom Webb

VFX/Post Company VFX CG Executive Producer VFX CG Director VFX CG Artists VFX Compositing VFX CG Producer

Method & Madness Tan Wen Hao Alex Scollay Abdul Rahman, Pilipino Reyes, Fabrio Wasques & JiaJun Haw Simon ‘Duck’ Rafin Christian Fontaine

Sound Company Sound Designer Sound Music Composer Sound Voice Over Artists Voice Over Sound Engineer

GCRS London Wavefarer Audio Onn San Matt Forde & Jon Culshaw Gary Turnbull

108

ARROW

SPONSORED BY

IKEA, The Little Robot made for Mother London by Pulse Films, nineteentwenty and 750mph, directed by Ninian Doff. Agency Production Company Editing Company VFX/Post Company Sound Company

Mother Pulse Films Stitch nineteentwenty 750mph

Hitachi, COP26, Racing To Zero made for Mamapool by Rattling Stick, Absolute Post and Bark Soho, directed by Ivan Bird. Agency Production Company Editing Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

Mamapool Rattling Stick Marshall Street Editors Absolute Post Bark Soho

109

TRANSPORT & TOURISM

On The Beach, Travel & Holiday Provider, Someday made for Uncommon Creative Studio by Pulse Films, Black Kite Studios and Wave, directed by Sam Walker. Agency Production Company VFX/Post Company Sound Company

110

Uncommon Creative Studio Pulse Films Black Kite Studios Wave

ARROW

Avanti West Coast, Trains, Feel Good Travel made for adam&eveDDB by MJZ, Untold Studios and 750mph, directed by Tom Kuntz. Agency Production Company Editing Company VFX/Post Company Sound Company

adam&eveDDB MJZ Whitehouse Post Untold Studios 750mph

P&O Ferries, A Calling made for Publicis Poke by Academy, MPC and Soundtree Music, directed by Si & Ad. Agency Production Company Editing Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

Publicis•Poke Academy Final Cut MPC Soundtree Music

111

UK CAMPAIGN - THE JOHN WEBSTER AWARD

Setapp, Don’t Get Sidetracked. Get Setapp made for Droga5 by Biscuit Filmworks, Electric Theatre Collective and 750mph, directed by Jeff Lowe. Agency Agency Producer Chief Creative Officer Creative Directors Creative Team Senior Assistant Producer Group Account Director Group Account Director Senior Account Director Strategy Director Design Director

Droga5 Peter Montgomery David Kolbusz Dave Wigglesworth & Ed Redgrave Nick Lindo & Seb Thomas Deborah McCartney Jonny Tennant-Price Sophie Critchley Callum Raines Tim Whirledge Stephanie McArdle

Production Company Director Producer Cinematographer Production Designer

Biscuit Filmworks Jeff Lowe Kwok Yau Kaname Onoyama Maruxa Alvar

112

Editing Company Editorial Editor VFX/Post Company Colourist

Work Sam Hodivala Electric Theatre Collective Luke Morrison

Sound Company Sound Designer

750mph Sam Ashwell

ARROW

Met Police, Crime Stoppers, Hard Calls Save Lives made for AMVBBDO by Academy, Trim Editing, MPC and Futz Butler, directed by Seb Edwards. Agency Production Company Editing Company VFX/Post Company Sound Company

AMVBBDO Academy Trim Editing MPC Futz Butler

Amazon, Alexa, Ironing/Opera/Pompeii made for Droga5 by Biscuit Filmworks, The Mill and String and Tins, directed by Andreas Nilsson. Agency Production Company Editing Companies VFX/Post Company Sound Company

Droga5 Biscuit Filmworks Cut+Run & The Quarry The Mill String and Tins

ITV, Drama vs Reality made for Uncommon Creative Studio by SMUGGLER, Electric Theatre Collective, Factory and Wave Studios, directed by Tom Hooper. Agency Production Company VFX/Post Company Sound Companies

THE BRITISH ARROWS AWARDS 21|22

Uncommon Creative Studio SMUGGLER Electric Theatre Collective Factory & Wave Studios

113

VFX

Alex Lovejoy, Fabian Frank, Ryan Hancocks, Mithun Jacob Alex & Amresh Kumar for Burberry, Winter 2020/21 Collection, Festive made by Riff Raff Films, MPC and 750mph, directed by MEGAFORCE. Agency Executive Creative Director Agency Producer Chief Marketing Officer VP Creative Art Directors Senior Producer Styling Editor

Riff Raff Films Riccardo Tisci Rose Percy Rod Manley Rachel Crowther Al Watts & Sean Bell Asha Joneja Susie Miller

Production Company Director Producer Cinematographer Production Designer Executive Producer Production Choreographer Production Stylists

Riff Raff Films Megaforce Nick Goldsmith Katelin Arizmendi Marco Puig Matthew Fone (LA)HORDE Kamara & Lucy Fewell

114

Editing Company Editor

Final Cut Joe Guest

VFX/Post Company Colourist VFX 3D Leads VFX Producer VFX 2D Lead VFX Colour Assist VFX Producer VFX Senior Production Coordinator Sakshi Gaur VFX CG Supervisor VFX 2D Supervisor VFX Matchmove Supervisor

MPC Matthieu Toullet Fabian Frank & Rob Richardson Ryan Hancocks Alex Lovejoy Maruf Khan Abhinav Sharda Parthiban David Rouxal Elangovan Ganesh

CRAFT

SPONSORED BY

Adam Droy, Ross Urien & Gianluca Di Marco for Three, 5G Data, Real 5G made for Wieden+Kennedy by Academy, The Mill and String and Tins, directed by Ian Pons Jewell. Agency Production Company VFX/Post Company Sound Company

Wieden+Kennedy Academy The Mill String and Tins

Alvin Cruz, Chris Bernier, Lucy Jiyoung Choi, David Piombino & Tim Crean for Verizon, 5G Built For Gamers, Verizon The Reset made for Madwell by Independent, MPC and Machine Head, directed by Doug Liman. Agency Production Company Editing Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

Madwell Independent Media Lost Planet Editorial MPC Machine Head

115

WRITING

George Allen & Lizzie Moore for Amazon, Alexa’s Body made for Lucky Generals by Hungry Man, The Mill and Beacon Street Studios, directed by Wayne McClammy. Agency Executive Creative Director Agency Producer

Lucky Generals Jo Shoesmith Laura Drabkin

Production Company Director Producer Cinematographer Production Designer

Hungry Man Wayne McClammy Rick Jarjoura Christian Sprenger Robb Buono

Editing Company Editor VFX/Post Company

The Mill LA Christjan Jordan The Mill LA

Sound Company

Beacon Street Studios

116

CRAFT

Ed & Dave and Nick & Seb for Setapp, Hide and Seek made for Droga5 by Biscuit Filmworks, Electric Theatre Collective and 750mph, directed by Jeff Lowe. Agency Production Company Editing Company VFX/Post Company Sound Company

Droga5 Biscuit Filmworks Work Editorial Electric Theatre Collective 750mph

Sara Sutherland & Ash Hamilton for BrewDog, Beer for All made for Droga5 by Biscuit Filmworks, Electric Theatre Collective and No.8, directed by Jeff Lowe. Agency Production Company Editing Company VFX/Post Company Sound Company

Droga5 Biscuit Filmworks Shift Post Electric Theatre Collective No.8

Ed & Dave and Nick & Seb for Setapp, Snake made for Droga5 by Biscuit Filmworks, Electric Theatre Collective and 750mph, directed by Jeff Lowe. Agency Production Company Editing Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

Droga5 Biscuit Filmworks Work Editorial Electric Theatre Collective 750mph

117

YOUNG & EMERGING TALENT AWARD – AGENCY

Pardeep Sahota for ViacomCBS/Channel 5, TV Programme Promo Campaign, Henry VIII & Trump made for V Creative by ViacomCBS, directed by Pardeep Sahota. Agency Creative Executive & Creative Director Agency Producer

V Creative Alex Norris

Production Company Directors Producers

ViacomCBS Pardeep Sahota & Waiel Al-Nour James Botting & Ioni Beresford-Cole

Editor VFX/Post Company

Pardeep Sahota ViacomCBS

Sound Company Sound Designer

ViacomCBS Joshua Younger

118

Laura Pye

ARROW

Rosie Bird Smith for Durex, Naturals Lube, The Uncomfortable Truth made for Havas London by Missing Link Films, Absolute Post and 750mph, directed by Alicia MacDonald. Agency Production Company Editing Company VFX/Post Company Sound Company

Havas London Missing Link Films Work Editorial Absolute Post 750mph

Cristina Rosique Gomez & Amy Bushill for McDonald’s, Imaginary Iggy made for Leo Burnett by Object & Animal, Framestore and 750mph, directed by Bert & Bertie. Agency Production Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

Leo Burnett Object & Animal Framestore 750mph

119

YOUNG & EMERGING TALENT AWARD – CRAFT

Joshua Gibbard for BBC, BBC Sounds, The Power Of BBC Sounds made for BBC Creative by Rogue, The Mill and Factory, directed by Sam Brown. Agency Executive Creative Director Agency Producer Creative Director Creatives Head Of Production

BBC Creative Helen Rhodes Harriet McHugh Steve Back Emma Brooke, Chris Groom & Anthony Goldstein James Wood

Production Company Director Producer Cinematographer

Rogue Sam Brown Polly Ruskin Alex Barber

120

Editing Company Editor VFX/Post Company VFX Executive Producer VFX Creative Director VFX Producer VFX 2D Lead Artist 3D Lead Artist Colourist

Final Cut Amanda James The Mill Chris Allen Wes Mia Saunders Gary Driver Sam Driscoll Seamus O'Kane

Sound Company Sound Designer Music Supervisor Executive Music Supervisor Sound Audio Producer Head Of Audio

Factory Anthony Moore Josh Gibbard at SIREN Siân Rogers at SIREN Deborah Whitfield at Factory Debbie Dillon

ARROW

Kai Blamey Nguyen for Prada, SS21, MULTIPLE VIEWS made for Concrete Rep by Partner Films Ltd, Martine Syms, Okay Studio and Jake Nadrich, directed by Martine Syms. Agency Production Company VFX/Post Companies Sound Company

Concrete Rep Partner Films Ltd Martine Syms & Okay Studio Jake Nadrich

Ellis McGourlay for UN, Bodyright made for Edelman by Friends Electric, Final Cut and 750mph, directed by Geoff Parsons & Yvette Paxinos. Agency Production Company Editing Company Sound Company

Edelman Friends Electric Final Cut 750mph

Rhys Warren for Umbro X West Ham United, We Are East London made by West Ham United, Rascal Post and John Reavey at West Ham United, directed by John Reavey & Richard Pooransingh. Agency Production Company Editing Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

West Ham United West Ham United West Ham United West Ham United

121

YOUNG & EMERGING TALENT AWARD – PRODUCTION DIRECTOR

Molly Burdett for Women’s Aid, Charity, Respite made for Engine by Spindle and No.8. Agency

Engine

Production Company Director

Spindle Molly Burdett

VFX/Post Company

No.8

Sound Company

No.8

122

ARROW

SPONSORED BY

Alexander Kühn for Nacoa UK, Charity, Pokerface made by Radical Media. Production Company

Radical Media

Sam Gainsborough for B&Q, Later Means Never made for Uncommon Creative Studio by Blinkink and Machine Sound. Agency Production Company Animation Company Editing Company VFX/Post Company Sound Company

THE BRITISH ARROWS AWARDS 21|22

Uncommon Creative Studio Blinkink Blinkink Stitch Blinkink Machine Sound

123

YOUNG & EMERGING TALENT AWARD – PRODUCTION PRODUCER

Gemma Priggen for Frontline19, Hopeline19, One Crisis Has Caused Another made for adam&eveDDB by Academy, Selected Works and Factory, directed by Novemba. Agency Executive Creative Directors Agency Producers Chief Creative Officers Creative Directors Head of Planning Deputy Head of Integrated Production Business Director Account Director Agency Creative

adam&eveDDB Ant Nelson & Mike Sutherland Katie Heaselgrave & Hannah Needham Richard Brim Joint CEO Mat Goff Darren Beresfor & Richard Gayton Will Grundy Jack Bayley

Production Company Director Producer Cinematographer Production Designer Production Manager Executive Producer

Academy Novemba Gemma Priggen Jamie Ackroyd Louis Simonon Cara Mills Medb Riordan

124

Editing Company Editor VFX/Post Companies VFX Supervisor Colourist

tenthree Stephen Dunne Selected Works & Electric Theatre Collective Wes Jason Wallis

Sound Company Sound Designers

Factory Simon Haggis & Dan Beckwith

Louis Lunts Renee James Richard Gayton

ARROW

SPONSORED BY

THE BRITISH ARROWS AWARDS 21|22

125

FINALISTS & WINNERS BY BRAND 110 Industries, Vengeance Is Mine, The Revenant made by TrailerFarm, directed by Moog Gravett.

Amazon, Alexa, Ironing made for Droga5 by Biscuit Filmworks, The Mill and String and Tins, directed by Andreas Nilsson.

CRAFT Young Arrows – Chloe Bostock, Cinematic Artist

ARROWS a UK Campaign – The John Webster Award Digital Services, Electronics, Computer Games & Toys

adidas, This is Arsenal made for Iris by Object & Animal, Electric Theatre Collective and 750mph directed by Karim Huu Do.

CRAFT Production Design – David Lee

ARROWS Fashion & Apparel

Amazon, Alexa, Opera made for Droga5 by Biscuit Filmworks, The Mill and String and Tins, directed by Andreas Nilsson.

adidas, GMR made for adam&eveDDB by Blink Productions, Absolute Post and 750mph directed by Pedro Martin-Callero.

ARROWS a UK Campaign – The John Webster Award Digital Services, Electronics, Computer Games & Toys

ARROWS Innovation & Immersive Experiences

CRAFT Costume & Wardrobe – Selina Wong

AFK Arena, Toilet made for Wieden+Kennedy by Blink Productions, Untold Studios and 750mph directed by Nick Ball.

Amazon, Alexa, Pompeii made for Droga5 by Biscuit Filmworks, The Mill and String and Tins, directed by Andreas Nilsson.

CRAFT Animation (CGI) – Tom Raynor, Alex Kulikov, Alex Doyle, Chloe Dawe and Tim Van Hussen

ARROWS a UK Campaign – The John Webster Award Digital Services, Electronics, Computer Games & Toys

Alzheimer's Society, Cure the Care System made for Engine by Academy, Black Kite Studios and Machine Sound directed by Novemba.

Amazon, Prime, Rapunzel doesn't need a prince made for Joint by Hungry Man, Electric Theatre Collective and Factory, directed by Wayne McClammy.

ARROWS Best Over 60 Second Commercial Charity & Public Service

ARROWS Best Upto 30 Second Commercial

CRAFT a Director – The Frank Budgen Award – Novemba a Casting – Dan Hubbard a Editing – Stephen Dunne

Amazon, Prime, The Show Must Go On made for Lucky Generals by PRETTYBIRD, Electric Theatre Collective and 750mph, directed by Melina Matsoukas.

Amazon, Alexa's Body made for Lucky Generals by Hungry Man, The Mill and Beacon Street Studios, directed by Wayne McClammy.

ARROWS Best Over 30 & Upto & Including 60 Second Commercial Retailers

ARROWS a Digital Services, Electronics, Computer Games & Toys Best Over 30 & Upto & Including 60 Second Commercial

Amazon, Amazon Music, Unbox a world of music made for Droga5 by Blinkink, Freefolk and Jungle, directed by Stevie Gee and Essy May.

CRAFT a Writing – George Allen and Lizzie Moore Director – The Frank Budgen Award – Wayne McClammy

CRAFT Animation (2D & Stop Motion) – Andy Biddle, Anthony Farquhar-Smith, Reg Issac, Nathan Flynn and Rosie Tonkin

Amazon, Prime Video, An Unlikely Friendship made for Carmelo&Willy by Blur x Outsider, The Mill and Ballad x Zelig Sound, directed by Chris Balmond.

American Red Cross, Give Time made for BBDO NY by Caviar, MPC and Q Department/Honeymix, directed by Benjamin Mege.

ARROWS Entertainment & Sport Promotions

CRAFT Editing – Anne Perri

CRAFT a Animation (CGI) Director – The Frank Budgen Award – Chris Balmond

Apple, Airpods, Jump made for TBWA by Rogue Films X Imperial Woodpecker, directed by Sam Brown.

Amazon, Alexa, Before Alexa made for Droga5 by Somesuch x Revolver, The Mill and String and Tins, directed by Steve Rogers.

ARROWS International – The Non-British Arrow

Apple, The Whole Working-From-Home Thing made for Apple by SMUGGLER, A52 and 750mph, directed by Mark Molloy.

CRAFT Director – The Frank Budgen Award – Steve Rodgers

126

ARROWS International – The Non-British Arrow

FINALISTS & WINNERS BY BRAND

Asda, George, Arrive Like You Mean It made for Impero by Armoury, Cheat and Wave, directed by Mr Yankey.

BBC, BBC Sounds, To be Moved made for BBC Creative by Rogue Films, The Mill and Factory, directed by Sam Brown.

CRAFT Original Music – Kwame 'Kz' Kwei-Armah Jnr. Young Arrows Production – Mr Yankey (Ato Yankey), Director

ARROWS Entertainment & Sports Promotion

Aston Martin, Cognizant F1 Team, I / AM made for Havas London by Havas Studios and Bubble TV, directed by Adam Javes.

BBC, BBC Sounds, The Power Of BBC Sounds made for BBC Creative by Rogue Films, The Mill and Factory, directed by Sam Brown.

CRAFT Young Arrows Craft – Asa Greenwood, Junior Sound Design, Composer

ARROWS Young & Emerging Talent Award – Craft – Joshua Gibbard, Music Supervisor and Producer

Avanti West Coast, Trains, Feel Good Travel made for adam&eveDDB by MJZ, Untold Studios and 750mph, directed by Tom Kuntz.

BBC, BBC Sounds App, The Power of Sound made for BBC Creative by Rogue Films, The Mill, Factory and SIREN, directed by Sam Brown.

ARROWS a Transport & Tourism

CRAFT Creative Use of Music – Anthony Moore at Factory, Josh Gibbard and Sián Rogers at SIREN

CRAFT Animation (CGI) – Tom Raynor, Tim van Hussen, Chloe Dawe, Alex Doyle and Suvi Jokiniemi VFX – Ben Cronin, Tom Raynor, Rebecca Clay, Alex Doyle and Suvi Jokiniemi B&Q, DIY Retailer, Build a Life made for Uncommon Creative Studio by Knucklehead, Electric Theatre Collective and 750mph and Soundtree Music, directed by Chris Hewitt. ARROWS Retailers B&Q, Later Means Never made for Uncommon Creative Studio by Blinkink Studio and Machine Sound, directed by Sam Gainsborough. CRAFT a Young Arrows Production – Sam Gainsborough, Director Animation (2D & Stop Motion) – Sam Gainsborough, Andy Biddle, Tobias Fouracre, Steve Warne and Renee Zhan B&Q, DIY Retailer, We Will Grow Again made for Uncommon Creative Studio by Riff Raff Films, MPC and Pitch and Sync & Sountree Music, directed by The Sacred Egg. ARROWS Retailers Barclaycard, Cool Cool made for Droga5 by Biscuit Filmworks, Selected Works and 750mph, directed by Andreas Nilsson. ARROWS a Financial & Corporate Services CRAFT a Costume & Wardrobe – Mr Gammon BBC, BBC Christmas 2021 made for BBC Creative by Outsider, None and Factory, directed by James Rouse. ARROWS UK Campaign – The John Webster Award

BBC, RuPaul's Drag Race UK, Season Two made by BBC Creative. CRAFT Costume & Wardrobe BBC One, Line of Duty, Line of Duty Easter Egg Hunt made by BBC Creative. ARROW Innovation & Immersive Experiences BBC Sport, Olympics 2020, Let's Go There made for BBC Creative by Nexus Studios, The Mill and Factory, directed by Kibwe Tavares, Jonathan Gales, Paul Nicholls. ARROWS Best over 30 & Upto & Including 60 Second Commercial Entertainment & Sport Promotions Integrated Campaign CRAFT a Achievement in Production – Sarah Bradbury, Mike Bell, Isobel Conroy, Alan Traquair and Judy Hill a Animation (CGI) – Dylan White, Fantasista Utamaro, Fergal Hendrick and Ben Blundell a Production Design – Fantasista Utamaro, Sean Hogan and Kikuo Ohta Original Music – Kenji Kawai VFX – Mike Chapman, Fergal Hendrick, Ben Blundell and Elle Lockhart BlackRock, i-Shares, Eleanor T. Fitzsimmons made for DDB San Francisco by Biscuit Filmworks LA, JAMM and Barking Owl, directed by Isaiah Seret. CRAFT a Colourist – Jean-Clément Soret Bloody Good Period, Typically made for Mother London by Strange Beast and Jungle, directed by Anna Ginsburg and Caitlin McCarthy. CRAFT Animation (2D & Stop Motion) – Anna Ginsburg and Caitlin McCarthy

CRAFT Casting – Hammond Cox Casting

Bolt, Where to? made by OB Management, Jake Armstrong, Whitehouse Post London, Youngster Post, Duncan Russell and OPM LONDON, directed by Thomas James.

BBC, BBC Christmas, This Is Our BBC. This Is Our Christmas. made for BBC Creative by Outsider, Freefolk and Factory.

ARROWS Transport & Tourism

CRAFT Director – Frank Budgen Award – James Rouse

CRAFT Cinematography – Franklin Dow Young Arrows Production – Thomas James, Director

THE BRITISH ARROWS AWARDS 21|22

127

Boomin, Get there first with Boomin made for SNAP LDN by Rattling Stick, No.8 and Wave, directed by Andy McLeod.

CALM, The Invisible Opponent made for Seven Stones and AMVBBDO by MPC and Wave, directed by Zac Ellis and Marcus Dryden.

ARROWS Financial & Corporate Services

ARROWS a Best Over 30 & Upto & Including 60 Second Commercial a Charity & Public Service

BrewDog, Beer for All made for Droga5 by Biscuit Filmworks, Electric Theatre Collective and No.8, directed by Jeff Lowe.

CRAFT Creative Use of Music – Tin Drum Music VFX – Dan Lorenzini, Polly Roberts, Silambarasan R P, Sabeed Rahiman K P and Manmohan Singh

ARROWS a Alcoholic Drinks Best Over 60 Second Commercial CRAFT a Writing – Sara Sutherland and Ash Hamilton Production Design – David Hamilton British Airways, You Make Us Fly made for Ogilvy UK by Rattling Stick, No.8 and Wave, directed by Andy McLeod. ARROWS Transport & Tourism British Vogue x Tiffany, First Acts made for British Vogue by Somesuch, Jess Vincent and CAJM, directed by Ned Botwood. CRAFT Young Arrows Production – Ned Botwood, Director and Director’s Assistant BT, BT Sport, Hope United made for Saatchi & Saatchi by Stink Films, The Mill and Factory, directed by Matilda Finn. ARROWS Digital Services, Electronics, Computer Games & Toys CRAFT a Sound Design – Mark Hills Burberry, Winter 2020/21 Collection, Festive made by Riff Raff Films, MPC and 750mph, directed by MEGAFORCE. ARROWS a Fashion & Apparel a Best Over 60 Second Commercial CRAFT a VFX – Alex Lovejoy, Fabian Frank, Ryan Hancocks, Mithun Jacob Alex and Amresh Kumar a Colourist – Matthieu Toullet a Creative Use of Music – Twenty Below Music, Burberry, Dreya Mac, Joe Murphy and Jonty Howard a Director – The Frank Budgen Award – MEGAFORCE Sound Design – Sam Ashwell Burberry, Winter 2021/22 Collection, Open Spaces made by Riff Raff Films, MPC and 750mph, directed by MEGAFORCE.

Change the Ref, Gun Control/Gun Awareness, Lost Class made for Leo Burnett Chicago by Hungry Man, Parliament and Beacon Street Studios, directed by Bryan Buckley. ARROWS The Social impact Award Channel 4, Altogether Different made by 4creative, Untold Studios and Factory, directed by Alex Boutell. ARROWS Integrated Campaign Channel 4, Married at First Sight UK made by 4creative and Lucky Cat, directed by Will Clark. ARROWS Entertainment & Sports Promotions Channel 4, Merry Different made for 4creative by Biscuit Filmworks, Electric Theatre Collective and Factory, directed by Jeff Lowe and David Kolbusz. CRAFT Writing – Chris Rice, Greg Carter, Eoin McLaughlin, Lynsey Atkin, David Kolbusz and Jeff Lowe Channel 4, Paralympics, Super. Human. made for 4creative by Serial Pictures x Somesuch, Time Based Arts and Factory, directed by Bradford Young. ARROWS a Best Over 60 Second Commercial a Entertainment & Sports Promotions a Charity & Public Service a Integrated Campaign The Social Impact Award CRAFT a Creative Use of Music – Leland Music Colourist – Simone Grattarola Director – The Frank Budgen Award – Bradford Young Editing – Amanda James Sound Design – Anthony Moore and James Utting Writing – Eoin McLaughlin, Lynsey Atkin, Scott Taylor & Andy Shrubsole

ARROWS a Fashion & Apparel a Best Over 60 Second Commercial

Channel 4, Super. Human. (Ian Treherne Film) made by 4creative, directed by Sam Baker.

CRAFT a Director – The Frank Budgen Award – MEGAFORCE Achievement in Production – Matthew Fone and Cathy Hood VFX – Alex Lovejoy, Ryan Hancocks, William Laban, Marko Perendija and Sabanayagam Veerasekaran

CRAFT Young Arrows Production – Sam Baker, Acting Junior Director

Cadbury, The Originals made for VCCP by Academy, Freefolk and Wave, directed by Billy Boyd Cape. CRAFT Casting – Sue Odell

Channel 4, The Great British Bake Off made by 4creative, Intro UK and Platform Post, directed by Robin Mahony. ARROWS UK Campaign – The John Webster Award Chevrolet, Suburban & Tahoe, Chevrolet Since 1935 made for Commonwealth//McCann by MJZ and MPC, directed by Rupert Sanders. CRAFT Colourist – Mark Gethin

128

FINALISTS & WINNERS BY BRAND

Childline, Nobody Is Normal made for The Gate London by Blinkink, Rowdy and Major Tom, directed by Catherine Prowse.

DFS, What's Your Thing? made for Pablo London by Drool Production Ltd, Untold Studios and 750mph, directed by Freddie Powell.

ARROWS Best Over 60 Second Commercial Charity & Public Service

CRAFT a Production Design – Laura Ellis Cricks Original Music – Benjamin Woodgates for Leland Originals

Chipotle Mexican Grill, Chipotle products, A Future Begins made for Observatory by Nexus Studios and Fonic, directed by Johnny Kelly.

DHL, DHL Express, License To Deliver made for 180 Amsterdam by SMUGGLER and MPC, directed by Adam Berg.

CRAFT Animation (2D & Stop Motion) – Johnny Kell and Nexus Studios

ARROWS Financial & Corporate Services

Churchill, Insurance, Slide made for Engine by Pulse Films and Untold Studios, directed by Sam Pilling. CRAFT VFX – Jon Wood, Sebastian Caldwell, Rebecca Clay, Tim van Hussen and Simon Legrand Co-Op, Round Are Way made for Lucky Generals by Academy, Time Based Arts and Soundtree Music, directed by Billy Boyd Cape. CRAFT Creative Use of Music – Danny Hunt, Kendal Peters, Joe Mallett and David Mannall

CRAFT Cinematography – Linus Sandgren Diageo, Guinness, Welcome Back made for AMVBBDO by Outsider, Jam and Radford Music, directed by Chris Balmond. ARROWS a Alcoholic Drinks Durex, Naturals Lube, The Uncomfortable Truth made for Havas London by Missing Link films, Absolute Post and 750mph, directed by Alicia MacDonald. ARROWS Household Goods

Coca-Cola, Diet Coke, Just Because made for Droga5 by Anonymous Content, MPC and 750mph, directed by Autumn de Wilde.

CRAFT Young Arrows Agency – Rosie Bird Smith, Copywriter

ARROWS Food & Non-Alcoholic Drinks

EA Sports, FIFA21, FIFA21 x Midnight Ramadan League made for adam&eveDDB by Pulse Films, Time Based Arts and Factory, directed by Bassam Tariq.

CRAFT Costume & Music – Cynthia Lawrence-John Production Design – Marie Lanna Coca-Cola, Coke Christmas, Real Magic made for dentsu MB UK by Rogue, Selected Works and Factory, directed by Sam Brown.

ARROWS a Digital Services, Electronics, Computer Games & Toys a The Social Impact Award a Entertainment & Sport Promotions Best Over 30 & Upto & Including 60 Second Commercial Best Over 60 Second Commercial Integrated Campaign

ARROWS Food & Non-Alcoholic Drinks

CRAFT Casting – Bassam Tariq, Neil Andrews, Selma Ahmed and Genevieve Gransden

Dacia, Dacia Ingenious Production made for Publicis.Poke by Iconoclast, MPC and Prodigious, directed by Vania & Gal.

eBay, All The Ways To Win made for McCann London by MJZ, Electric Theatre Collective and String and Tins, directed by Tom Kuntz.

ARROWS Automotive Danish Road Safety Council, Public Service Announcement, Helmet Has Always Been A Good Idea made for &Co. / NoA by new-land Production, Copenhagen VFX and Kevin Koch, directed by Tore Frandsen. ARROWS a International – The Non-British Arrow Deutsche Telekom, Next Generation made for Saatchi & Saatchi by Somesuch, Electric Theatre Collective and Factory, directed by Vincent Haycock. ARROWS Digital Services, Electronics, Computer Games & Toys Deutsche Telekom, Telecommunications, Project Futureproof made for Saatchi & Saatchi by Somesuch, Electric Theatre Collective and Factory, directed by Rollo Jackson. CRAFT Colourist – Luke Morrison

THE BRITISH ARROWS AWARDS 21|22

CRAFT Editing – Russell Icke Edeka, Supermarket, The Raindrop That Wants To Become A Snowflake made for Jung Von Matt by Anorak and The Mill, directed by Christopher Riggert. CRAFT Animation (CGI) – Jorge Montiel Meurer, David Hempstead, Ben Turner and Michael O'Donoghue Education Above All, Child Soldier made by Across the Pond and GCRS London, directed by Matt Rhodes. ARROWS Charity & Public Service EE, Phonesmart License made for Saatchi & Saatchi by BlinkProductions, Black Kite and Butter Music & Sound, directed by Will Hooper. CRAFT Original Music – Eric Hoffman

129

Essity, Bodyform/Libresse, #wombstories made for AMVBBDO by Chelsea Pictures, Framestore and 750mph, directed by Nisha Ganatra.

Frontline19, Hopeline19, One Crisis Has Caused Another made for adam&eveDDB by Academy, Selected Works and Factory, directed by Novemba.

ARROWS a Household Goods (#wombstories) a Best Over 60 Second Commercial (#wombstories) a Innovation & Immersive Experiences (#painstories) a Integrated Campaign (#wombpainstories) a The Social Impact Award (#wombstories)

ARROWS Best Over 60 Second Commercial Charity & Public Service Integrated Campaign The Social Impact Award

CRAFT a Animation (2D & Stop Motion) (#wombstories) – Haein Kim, Laura Jayne Hodkin, Carine Khalife, Salla Lehmus, Roos Mattaar and Kate Isobel Scott Editing (#wombstories) – Elise Butt Sound Design – Sam Ashwell and Jake Ashwell

CRAFT a Young Arrows Production – Gemma Priggen, Producer a Director – The Frank Budgen Award – Novemba Achievement in Production – Katie Heaselgrave, Hannah Neadham and Gemma Priggen Creative Use of Music – Joe Rice at SixtyFour Music

Essity, Plenty, Xmess made for AMVBBDO by Somesuch x Revolver, Time Based Arts and 750mph, directed by Steve Rogers.

George at ASDA, School Wear, Arrive Like You Mean It made for Impero by Armoury, Cheat and Wave, directed by Mr Yankey.

ARROWS a Household Goods Best Over 60 Second Commercial

ARROWS a Retailers Best Upto 30 Second Commercial

Facebook, Portal Go, Lesson No. 5 Life's a Stage made by Sticker Studios, MPC and 750mph, directed by Luke Brookner.

Glenmorangie, It's Kind of Delicious and Wonderful made for DDB Paris by 2B Management, MPC and Michael Kiwanuka, directed by Miles Aldridge.

CRAFT Costume & Wardrobe – Mekel Bailey

CRAFT Colourist – Philip Hambi

Facebook, App, Longboard Family made for Droga5 by Object & Animal, The Mill and Barking Owl, directed by FKA twigs.

Google, Digital Search Engine, What are you searching for this Summer? made by Uncommon Creative Studio and Pitch & Sync & Machine, directed by Josh Tenser.

CRAFT Cinematography – Stuart Winecoff

ARROWS Digital Services, Electronics, Computer Games & Toys

Farrow & Ball, Modern Emulsion, Protection made for BMB by Hungry Man, MPC and Wave, directed by David Kerr.

Great Ormond Street Hospital Children's Charity, The Power of Play – Hey Duggee: The Play Badge made for adam&eveDDB by BBC Studios & Studio AKA.

ARROWS a Household Goods UK Campaign – The John Webster Award

ARROWS Branded Entertainment

CRAFT Writing – Will Marsden and Jordan Down

Green & Black's, Wildly. Deliciously. Organic. made for VCCP by Somesuch, Time Based Arts and Factory, directed by Kim Gehrig.

Farrow & Ball, Modern Emulsion, Vino made for BMB by Hungry Man, MPC and Wave, directed by David Kerr.

ARROWS a Food & Non-Alcoholic Drinks Best Upto 30 Second Commercial

ARROWS Household Goods UK Campaign – The John Webster Award

CRAFT a Colourist – Simone Grattarola a Sound Design – Anthony Moore Creative Use of Music – Luke Fabia and Neil Athale Editing – Thomas Grove-Carter

Football Beyond Borders, Abi: Being Black &6teen made for Dark Horses London by Caviar, Electric Theatre Collective and 750mph, directed by Lainey Richardson. ARROWS a Branded Entertainment Ford of Europe, Night Swim made for AMVBBDO by SMUGGLER, nineteentwenty and Bark Soho, directed by Adam Berg. ARROWS Automotive Formula E, Change. Accelerated made for Uncommon Creative Studio by Academy, Electric Theatre Collective and Wave, directed by Marcus Soderlund. CRAFT Cinematography – Daniel Voldheim

Greenies, Dental Treats, Snowman made for adam&eveDDB by Biscuit Filmworks, Cherry Cherry VFX and Factory, directed by Jeff Lowe. ARROWS a International – The Non-British Arrow Greenpeace, Wasteminster made by Park Village & Studio Birthplace, Method & Madness and GCRS London, directed by Studio Birthplace. ARROWS a The Sustainable Impact Award Charity & Public Service CRAFT a Animation (CGI) – Method & Madness Gucci, Fashion, Aria made by April Productions and Coffee & TV, directed by Mert Alas and Marcus Piggott. CRAFT Colourist – Simona Cristea

130

FINALISTS & WINNERS BY BRAND

H&M, One/Second/Suit made for Uncommon Creative Studio by Anonymous Content, directed by Mark Romanek.

IKEA, Little Robot made for Mother London by Pulse Films, Nineteentwenty and 750mph, directed by Ninian Doff.

ARROWS Fashion & Apparel

ARROWS a The Sustainable Impact Award

Hardees, Go All In made for and_us by Big Kahuna Productions, EIGHTY4 and Sary, directed by Angelo Cerisara.

CRAFT VFX – Chris King, Chrys Aldred, Bill McNamara, Adam McHale and Eva Bennett

CRAFT Young Arrows Production – Angelo Cerisara, Director

ITV, Poison - Drama vs Reality made for Uncommon Creative Studio by SMUGGLER and Electric Theatre Collective, directed by Tom Hooper.

Hennessy, Alcohol, Maurice Ashley & The Black Bear School made for Droga5 by Somesuch, Framestore and Wave, directed by Daniel Wolfe.

ARROWS a UK Campaign – The John Webster Award Entertainment & Sport Promotions

CRAFT Colourist – Simon Bourne Hey Girls, Period products, Seeing Red made for adam&eveDDB by PRETTYBIRD, Untold Studios and Factory, directed by Margot Bowman. ARROWS Innovation & Immersive Experiences Hitachi, COP26, Racing To Zero made for Mamapool by Rattling Stick, Absolute Post and Bark Soho, directed by Ivan Bird. ARROWS a The Sustainable Impact Award Home Office, Police Recruitment, Untold: The Police (EP1: Life as a Black Police Officer) made for 4creative by Armoury, Okay Studio and Brendan Crehan, directed by Jack Laurance. ARROWS a Branded Entertainment Huggies, Welcome To The World, Baby made for Droga5 by SMUGGLER, A52 and 750mph, directed by Mark Molloy. ARROWS International – The Non-British Arrow CRAFT Editing – Stewart Reeves and Trish Fuller

John Lewis & Partners, Unexpected Guest made for adam&eveDDB by SMUGGLER, nineteentwenty and Factory, directed by Mark Molloy. ARROWS a Retailers John Lewis & Partners + Waitrose & Partners, Give a Little Love made for adam&eveDDB by Pulse Films, Untold Studios, Factory and Leland Music, directed by Oscar Hudson. ARROWS a Retailers CRAFT a Original Music – Jamie Hartman + Celeste Animation (2D & Stop Motion) – Oscar Hudson, Chris Hopewell, Andy Gent, Anthony Farquhar Smith, Sylvain Chomet, Anete Melece, MegaComputeur, Anna Mantzaris and Shotopop Just Eat, Takeaway, Did Somebody Say made for McCann Craft by Riff Raff Films, The Mill and String and Tins, directed by FranÇois Rousselet. CRAFT a Original Music – Snoop Dogg, Toni Robinson, Doc Brown, Adam Smyth and String and Tins Kepak Food, Rustlers, Dance Fight made for Droga5 by Biscuit Filmworks, The Mill and String and Tins, directed by Jeff Lowe. ARROWS a Food & Non-Alcoholic Drinks

Humane Society International, Prevention of Animal Testing, Save Ralph made by Arch Film Studio, Siamese and Robert McKenzie, directed by Spencer Susser.

CRAFT Original Music – Jeff Lowe

CRAFT a Animation (2D & Stop Motion) – Tobias Fouracre a Production Design – Andy Gent a Achievement in Production – Lisa Hill

Kepak Food, Rustlers, Red Riding Hood made for Droga5 by Biscuit Filmworks, The Mill and String and Tins, directed by Jeff Lowe.

IKEA, Homeware/Furniture, Every home should be a haven made for Mother London by PRETTYBIRD, Black Kite Studios and Sam Ashwell at 750mph, directed by Tom Noakes. ARROWS Household Goods IKEA, The Hare made for Mother London by Pulse Films, NineteenTwenty and 750mph, directed by Sam Pilling. CRAFT Costume & Wardrobe – Natalie Humphries

ARROWS a Food & Non-Alcoholic Drinks Best Over 30 & Upto & Including 60 Second Commercial Kiyan Prince Foundation, Long Live the Prince made for Engine, Framestore, nineteentwenty and String and Tins, directed by David Dearlove. ARROWS a Innovation & Immersive Experiences a Integrated Campaign a The Social Impact Award a Charity & Public Service Klarna, Get Smooth Again made for NORD DDB by Caviar, No.8 and Sheep Music & Banjo Soundscapes, directed by Los Perez. ARROWS Financial & Corporate Services CRAFT Production Design – Mark Connell 131

Kopparberg, High Five made for Neverland by Somesuch, Time Based Arts and 750mph, directed by Alex Hulsey.

Met Police, Crime Stoppers, Hard Calls Save Lives made for AMVBBDO by Academy, MPC and Factory, directed by Seb Edwards.

ARROWS Alcoholic Drinks

ARROWS a UK Campaign – The John Webster Award

Ladbrokes, Gambling, Drummers made for Neverland by Rogue, Electric Theatre Collective and Factory, directed by Sam Brown.

Meta, Facebook, Skate Nation Ghana made for Droga5 NY by Love Song, Time Based Arts and Soundtree Music, directed by Bafic, Elliott Power and Justyna Obasi.

ARROWS Financial & Corporate Services

CRAFT a Editing – Paul Watts Creative Use of Music – Sunny Kapoor at Curation

CRAFT a Achievement in Production – Harriette Wright and Polly Ruskin Macmillan, Macmillan Cancer Support, Whatever It Takes made for AMVBBDO by Iconoclast, Stitch and 750mph, directed by Jonathan Alric. ARROWS a Charity & Public Service a Best Over 60 Second Commercial CRAFT a Casting – Coralie Rose a Editing – Nicolas Larrouquere a Director – The Frank Budgen Award – Jonathan Alric Mars Incorporated, SHEBA, Hope Reef made for AMVBBDO by Framestore and ECHOLAB, directed by Murray Butler. CRAFT Animation (CGI) – Grant Walker, Jed Fisher, Michael Baker, Joel Best and Alex Jeremey Mars Petcare, SHEBA, Prison – The Cats That Rule The World made for AMVBBDO by Flare Productions, nineteentwenty and Bark Soho, directed by Geoffrey O'Connor. ARROWS Branded Entertainment McDonald's, Imaginary Iggy made for Leo Burnett by Object & Animal, Jules Janaud, Framestore and 750mph, directed by Bert & Bertie. CRAFT a Young Arrows Agency – Cristina Rosique Gomez & Amy Bushill, Creative Team McDonald's, Inner Child made for Leo Burnett by Passion Pictures, Framestore and Anthony Moore & Josh Campbell, directed by Againstallodds.

Mondelez, Cadbury Dairy Milk, Bus made for VCCP by Academy, Freefolk and Wave, directed by Frederic Planchon. ARROWS Food & Non-Alcoholic Drinks CRAFT Casting – Hammond Cox Casting MoneySuperMarket, Money Calm Bull made for Engine by Blink Productions, Untold Studios and Jungle, directed by Nick Ball. ARROWS a Financial & Corporate Services CRAFT Production Design – Olly Williams VFX – Dave Fleet, Martino Maddedu, Alex Kulikov, Luke Massingberd and Rebecca Clay Mountain Dew, Drink, Melt made for TBWA\Chiat\Day NY by Biscuit Filmworks, KEVIN and Mountain Dew, directed by Andreas Nilsson. ARROWS a Best Up to 30 Second Commercial Nacoa UK, Pokerface made by Radical Media, directed by Alexander Kühn. CRAFT a Young Arrows Production – Alexander Kühn, Director Network Rail, There's Always Hope made for Ardmore by Great Guns and Jungle, directed by Duncan Christie. ARROWS Transport & Tourism

ARROWS Retailers

New York Times, Life Needs Truth made for Droga5 by Somesuch, Method Studios and Wave, directed by Kim Gehrig.

McDonald's, McDelivery, McDelivery & The Movies made for Leo Burnett by Bold, Black Kite Studios and 750mph, directed by Matthew Swanson.

CRAFT a Editing – Tom Lindsay a Creative Use of Music – Luke Fabia, Neil Athale and Peter Raeburn

ARROWS a Sponsorship Campaign Meow Wolf, Immersive Art Experiences, Convergence Station made for Wieden+Kennedy Portland by Biscuit Filmworks, Absolute Post and JOINT, directed by Andreas Nilsson. ARROWS a International – The Non-British Arrow

Nike, ACG, Elementary – A Journey to a Higher Plane made for DAZED by Stink Films, The Mill and 750mph, directed by Felix Brady. ARROWS Fashion & Apparel CRAFT a Achievement in Production – Romy Waller and Shea Coleman a Cinematography – Konrad Losch a Sound Design – Randall Macdonald

Meow Wolf, Immersive Art Experiences, Omega Mart made for Wieden+Kennedy Portland by Biscuit Filmworks, KEVIN and Meow Wolf, directed by Andreas Nilsson. ARROWS International – The Non-British Arrow 132

FINALISTS & WINNERS BY BRAND

Nike, Football, Land of New Football made for Wieden+Kennedy by Stink Films, The Mill and GCRS London, directed by Felix Brady.

Path Financial, The Way Forward made by Hatch London, Blue Zoo and Makewaves Audio, directed by Mark Harrison and Dane Winn.

ARROWS Fashion & Apparel

ARROWS The Sustainable Impact Award

CRAFT Achievement in Production – Joe Togneri and Ben Croker Creative Use of Music – Parlophone Ltd

PlayStation, PlayStation 4 Pro, Feel the Power of PlayStation made for adam&eveDDB by Iconoclast, The Mill and 750mph, directed by Romain Gavras.

Nike, Nike Apparel, New Heights made for Wieden+Kennedy by Somesuch, Nest Productions, Evolutions and 750mph, directed by Dan Emmerson.

ARROWS Best Over 30 & Upto & Including 60 Second Commercial Digital Services, Electronics, Computer Games and Toys

ARROWS Branded Entertainment

PlayStation, Masterbrand, Play Has No Limits made for adam&eveDDB by Riff Raff Films, Untold Studios and Factory, directed by FranÇois Rousselet.

Nike, Nike apparel, The Toughest Athletes made for Wieden+Kennedy by Somesuch, Time Based Arts and 750mph, directed by Felix Cooper.

CRAFT a Costume & Wardrobe – Kate Forbes Achievement in Production – Nikki Cramphorn and Jane Tredget Production Design – Pirra Lorenzo

ARROWS a Best Over 30 & Upto & Including 60 Second Commercial Fashion & Apparel Nike, Modest Swimwear, Victory Swim made for Wieden+Kennedy Amsterdam by Rattling Stick, Trim and GCRS London, directed by Sara Dunlop. ARROWS Best Over 60 Second Commercial Nike, You Can't Stop Us made for Wieden+Kennedy by Pulse Films, A52 and JOINT, directed by Oscar Hudson ARROWS a Fashion & Apparel Best Over 60 Second Commercial CRAFT Director – The Frank Budgen Award – Oscar Hudson Nike Korea, Fashion, A New Day made for Wieden+Kennedy Tokyo by Object & Animal, MPS Shanghai and Wave, directed by Natalie Rae. CRAFT Cinematography – Rina Yang

PlayStation, PlayStation 5, Play Has No Limits made for adam&eveDDB by Biscuit Filmworks, Time Based Arts and String and Tins, directed by Dan DiFelice. CRAFT Animation (CGI) – Sam Osborne, Nick Smalley and Chris Wood Prada, Prada SS21 – MULTIPLE VIEWS made for Concrete Rep by Partner Films Ltd, Martine Syms, Okay Studio and Jake Nadrich, directed by Martine Syms. CRAFT a Young Arrows Craft – Kai Blamey Nguyen, Cinematographer Refuge, 50th Anniversary made for BBH by Optical Arts, Electric Theatre Collective and GCRS London, directed by Optical Arts. ARROWS Charity & Public Service Sainsbury's, Food, A Christmas to Savour made for Wieden+Kennedy by Pulse Films, Time Based Arts and 750mph, directed by Ninian Doff. ARROWS Retailers

On The Beach, Travel & Holiday Provider, Someday made for Uncommon Creative Studio by Pulse Films, Black Kite Studios and Wave, directed by Sam Walker.

Sainsbury's, Gravy Song made for Wieden+Kennedy by Pulse Films, Assembly Rooms and Factory, directed by ThirtyTwo.

ARROWS a Transport & Tourism

ARROWS Best Over 30 & Upto & Including 60 Second Commercial

Otrivin, Air Bubble made for Saatchi & Saatchi by Papaya, directed by Tomasz Knittel.

Samsung, Samsung Galaxy S20FE, Inspired By A True Photo made for Mother London by Somesuch, Time Based Arts and Factory, directed by Max Weiland.

ARROWS Innovation & Immersive Experiences

CRAFT Creative Use of Music – Leland Music

Otrivin, Air-purifying playground, Be Kids made for Saatchi & Saatchi by Stink Films, Black Kite Studios and Wake the Town, directed by Tino.

Sandy Hook Promise, Charities, Teenage Dream made for BBDO NY by SMUGGLER, MackCut and Human, directed by Henry-Alex Rubin.

ARROWS Household Goods P&O Ferries, A Calling made for Publicis Poke by Academy, MPC and Soundtree Music, directed by Si & Ad. ARROWS a Transport & Tourism

THE BRITISH ARROWS AWARDS 21|22

ARROWS International – The Non-British Arrow Setapp, Disappearance made for Droga5 by Biscuit Filmworks, Electric Theatre Collective and 750mph, directed by Jeff Lowe. ARROWS a UK Campaign – The John Webster Award Best Over 60 Second Commercial Digital Services, Electronics, Computer Games & Toys 133

Setapp, Hide and Seek made for Droga5 by Biscuit Filmworks, Electric Theatre Collective and 750mph, directed by Jeff Lowe. ARROWS a UK Campaign – The John Webster Award a Digital Services, Electronics, Computer Games & Toys Best Over 60 Second Commercial CRAFT a Writing – Ed & Dave and Nick & Seb Setapp, Snake made for Droga5 by Biscuit Filmworks, Electric Theatre Collective and 750mph, directed by Jeff Lowe. ARROWS a Digital Services, Electronics, Computer Games & Toys a UK Campaign – The John Webster Award Best Over 60 Second Commercial CRAFT a Casting – Hannah Birkett a Writing – Ed & Dave and Nick & Seb Director – The Frank Budgen Award – Jeff Lowe Shelter, Charities, The Drive made for Don't Panic London by SMUGGLER, Electric Theatre Collective and Factory, directed by Jamie Rafn. CRAFT Creative Use of Music – SMUGGLER Sick Kids, Charity, Moms Vs Hard Days made for Cosette by Scouts Honour X Rogue, The Vanity and Rajakovic Electric, directed by Mark Zibert. ARROWS International – The Non-British Arrow Sipsmith, Gin, The Official Tennis of Sipsmith Gin made for Ogilvy UK by Biscuit Filmworks and Gramercy Park Studios, directed by Jeff Lowe. ARROWS a Alcoholic Drinks a Best Over 30 & Upto & Including 60 Second Commercial CRAFT Writing – Nick Sheppard and Tom Webber ŠKODA UK, ŠKODA Enyaq, PURR & GRR made for Fallon by Academy, Freefolk and Air Edel, directed by Frederic Planchon. ARROWS Automotive Sky, Sky Zero, The Day The Moon Came To Earth made for Engine by Partizan Studios, Light VFX and Wave, directed by Pete Candeland. ARROWS The Sustainable Impact Award Specsavers, Home Visits, A Visit to Ramsay Street made for The Agency, Specsavers by Another Film Company, Bubble TV and Bubble TV, directed by Ollie Parsons. ARROWS Sponsorship Campaign Sports Direct, Go All Out made for MOX by Pulse Films, Glassworks and Wave, directed by The Rest.

Starbucks, Every Name's A Story made for Iris by Sweetshop, Time Based Arts and Factory, directed by Nicolas Jack Davies. ARROWS The Social Impact Award Starling Bank, Digital Bank, Set yourself free made for Wonderhood Studios by Pulse Films, The Mill and 750mph, directed by Sam Pilling. ARROWS Financial & Corporate Services Stonewall, LGBTQ+, Proud Mistletoe made for Ogilvy UK by Rebolucion, MPC and 750mph, directed by Luis Aguer. CRAFT Colourist – Peter Oppersdorff The British Army, Capita for the British Army, A Soldier Is A Soldier made for Karmarama by K-Studios, Nineteentwenty and 750mph, directed by Hannah Berry George. ARROWS Financial & Corporate Services The Guardian, Equality, Environment and Stories made for Oliver by Independent, Whitehouse Post and Wave, directed by Tony Barry. ARROWS UK Campaign – The John Webster Award The International Paralympic Committee, WeThe15 made for adam&eveDDB by Pulse Films, Untold Studios and 750mph, directed by Sam Pilling. ARROWS a Entertainment & Sport Promotions a Innovation & Immersive Experiences a The Social Impact Award Charity & Public Service Integrated Campaign CRAFT a Casting – Anna Stark, Selma Ahmed and Genevieve Gransden Achievement in Production – Hannah Needham, Rebecca Holt and David French Three, 5G Data, Real 5G made for Wieden+Kennedy by Academy, The Mill and String and Tins, directed by Ian Pons Jewell. CRAFT a VFX – Dan Williams, Adam Droy, Ross Urien and Gianluca Di Marco Sound Design – Will Cohen and Jim Stewart Toyota, Intelligent Mobility, R.O.B.S.P.E.C.T made for The & Partnership by MindsEye, Coffee & TV and Finger Music, directed by Jon Barber. ARROWS Sponsorship Campaign Trivago, Travel, Hotel‚ Information technology, Time to go made for BBH by FRIEND, Wicked Pixels and 750mph, directed by Ehsan. ARROWS Transport & Tourism Umbro X West Ham United, We Are East London made by West Ham United, Rascal Post and John Reavey at West Ham United, directed by John Reavey and Richard Pooransingh. CRAFT a Young Arrows Craft – Rhys Warren, Cinematographer

CRAFT Young Arrows Production – The Rest, Directors

134

FINALISTS & WINNERS BY BRAND

UN, Bodyright made for Edelman by Friends Electric, Final Cut and 750mph, directed by Geoff Parsons and Yvette Paxinos. CRAFT a Young Arrows Craft – Ellis McGourlay, Junior Engineer UNHCR, UNHCR in partnership with the IOC and IPC, The Journey made for Don't Panic London by Anonymous Content, Time Based Arts and String and Tins, directed by Pantera. ARROWS Charity & Public Service CRAFT Cinematography – Francisco Hauser Director – The Frank Budgen Award – Pantera Editing – Paul Hardcastle Sound Design – Joe Wilkinson and Culum Simpson

Volvo, XC60, The Parents made for Forsman & Bodenfors by new-land Production, Chimney Group and Ellinor Nilsson, directed by Niclas Larsson. ARROWS International – The Non-British Arrow Volvo, Ultimate Safety Test made for Grey London by SMUGGLER LA, Preymaker and Wave, directed by Ivan Zacharias. ARROWS a Automotive a Best Upto 30 Second Commercial Branded Entertainment Wagamama, Vegan Menu, Vegemama made for Uncommon Creative Studio by Riff Raff Films and Radioaktive Films, directed by Vedran Rupic.

Unilever, Dove, Hair Power – Me and My Afro made by Pulse Films, The Finish Line and Vaudeville, directed by Nicole Charles.

ARROWS Food & Non-Alcoholic Drinks

ARROWS Branded Entertainment

WePresents, The Long Goodbye made by Somesuch, Time Based Arts and Paul Davies, directed by Aneil Karia.

Unilever, Dove, Reverse Selfie made for Ogilvy UK by Independent, Absolute Post and Big Sync, directed by Benito Montorio.

ARROWS a Branded Entertainment

ARROWS International – The Non-British Arrow V&A, Sonzai at the V&A made by Prodigious and Bam Sound, directed by Roland Lane. ARROWS Innovation & Immersive Experiences Verizon, 5G Built For Gamers, Verizon The Reset made for Madwell by Independent, MPC and Machine Head, directed by Doug Liman. CRAFT a VFX – Alvin Cruz, Chris Bernier, Lucy Jiyoung Choi, David Piombino and Tim Crean ViacomCBS/Channel 5, TV Programme Promo Campaign, Henry VIII & Trump made for V Creative by ViacomCBS, directed by Pardeep Sahota. CRAFT a Young Arrows Agency – Pardeep Sahota, Creative Virgin Media, Broadband, For You made for adam&eveDDB by Knucklehead, Time Based Arts and 750mph, directed by Maceo Frost. CRAFT a Original Music – Curation Music & Lava La Rue

CRAFT Director – The Frank Budgen Award – Aneil Karia Whiskas, Purr More made for AMVBBDO by Blink Productions, Coffee & TV and 750mph, directed by Nina Gantz. CRAFT Production Design – Nina Gantz and Gordan Allen Women's Aid, Respite made for Engine by Spindle and No.8, directed by Molly Burdett. CRAFT a Young Arrows Production – Molly Burdett, Director WWF, Arctic Programme, Can't negotiate the melting point of ice made by NOMINT and Ted Regklis, directed by Yannis Konstantinidis and Marcos Savignano. CRAFT a Animation (2D & Stop Motion) – Yannis Konstantinidis, Marcos Savignano, Jua Braga and Marilena Vatseri Xero, Accounting Software, Mountain made for Engine by Smuggler Films, Untold Studios and Wave, directed by Benji Weinstein. CRAFT Young Arrows Agency – Jack Tibbs and Michael Arthey, Creative

Volkswagen, Touareg, See the Unseen made for adam&eveDDB by new-land Production, Untold Studios and Factory, directed by Niclas Larsson.

Yorkshire Tea, Social Distancing Teapot made for Lucky Generals by Another Film Company, Black Kite Studios and Wave, directed by Steve Reeves.

ARROWS a Automotive

ARROWS a Food & Non-Alcoholic Drinks

CRAFT a Cinematography – Linus Sandgren Colourist – Sofie Borup at Company 3 Volkswagen, Tesco EV Charging Stations, Sheets made for adam&eveDDB by Academy, nineteentwenty and 750mph, directed by Billy Boyd Cape.

YT Industries, CAPRA, Return Of The Goat II – New World Order made for SHIFT Active Media by SMUGGLER, Absolute Post and Wave, directed by Otto Bathurst. CRAFT Colourist – Matt Turner

ARROWS Automotive

THE BRITISH ARROWS AWARDS 21|22

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The British Arrows have a few credits of our own… Chairs

Clare Donald & Jani Guest

Board of Directors

Anne Batz, Chaka Sobhani, Charlie Crompton, Danny Edwards, Dave Monk, David Kolbusz, Davud Karbassioun, Dom Thomas, Katie Keith, Lee Pavey, Lisette Nice, Mark Benson, Rick Brim, Shananne Lane, Simon Cooper, Tony Davidson and Tracey Cooper

BRITISH ARROWS CREW Managing Director Creative Director Operations Manager Head of Partnerships Awards Assistant Social Media Assistant Marketing

Lisa Lavender Michael Lenz Sergio Colina Restrepo Devon Pearce Molly Merrison Costanza Rendini Manzoni Jessica Dunley

TBI MEDIA Executive Producer Nicci Holliday Event Producer Maia Henderson Assistant Producer Lily Alexander Content Producer Louise Segal SFL Director Script Super Gallery Producer

(Technical Production Partners) Tim Verrinder Naomi Callan Gareth Butters

We have worked hard to produce an event with a reduced impact on the environment, in collaboration with industry initiatives AdGreen and ISLA PRINT Printed on paper made under the strictest environmental certifications - ISO 14001 and EMAS – and PEFC and FSC chain of custody certification, thereby guaranteeing the wood and pulp used as raw materials have been sustainably sourced. STAGING & TECHNICAL (SFL) Using electric vehicles to transport crew where possible All equipment coming from one location to reduce trucking Staging solutions are used between events and any consumable materials are recycled SFL use green sourced power at our premises via Octopus We are also part of Isla which is a trade body looking at ways to make the events industry more sustainable VENUE & CATERING Marriott strives to be a force for good. Our sustainability and social impact platform, Serve 360: Doing Good in Every Direction, guides our path to making a positive and sustainable impact wherever we do business. 136

With special thanks to

For producing our beautiful on-screen content Design & Animation Creative Direction Producer

The Shortlist Sizzle edit

Black Kite Studios Ivo Sousa Polly Durrance

Alex Puigcerver

For composing and curating the fantastic music for the night Composer & Arranger

Andy Carroll

For throwing an awesome after party

For hosting our judging over 3 days

Additional photography on the night provided by Accumulate Tiana Lea Ben Peters Nikol Dehaan

We hope you all had a wonderful night, and we’ll see you next year!

ENTRY OPENS 1st JUNE 2022

The British Arrows Awards 21|22

Articles inside

Thank You

Finalists & Winners by Brand

Winners by Category

CRAFT Jury

ARROWS Jury

Advertiser of Excellence

Our Generous Sponsors

Fellowship Award

Commercial of the Year

Agency of the Year