British Arrows 2021/22 Sponsorship and Branding Opportunities

21/22 SPONSORSHIP & BRANDING OPPORTUNITIES

An entertaining, inspiring, contemporary, elegant and sophisticated event.

With a clear narrative and bold production, this is a show that will capture the imagination and engage audiences throughout the live event and on social media.

REASONS TO SPONSOR AFFILIATION

CONNECTED AUDIENCE

Official sponsor status and clear affiliation with the most coveted British awards show for film advertising, with multiple opportunities to align your brand with ours and reach our audience.

With a focus on promoting Craft and rewarding great ideas, we attract leading content producers and suppliers from all over the world. Our Board and Jury are made up of industry leaders, so we are connected to decision makers throughout the industry.

NETWORKING

NEW FOR 2022

More opportunities for networking at the biggest night in the UKʼs advertising calendar, attended by creative agencies, media agencies, production companies, post-production, industry suppliers and brands.

CELEBRATE CREATIVITY Support innovation and execution while celebrating the creative excellence in the global epicentre of creativity.

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Bigger audience - increased by 20% New venue - The Grosvenor House Streamlined and relevant categories Nominations & Envelope-style presentation Additional branding opportunities

SUPPORT EMERGING TALENT, DIVERSITY AND SUSTAINABILITY Help us address and re-balance the most important issues, and secure the future of the ad industry.

As the UKʼs only awards show focusing solely on moving image advertising, The British Arrows attracts the finest in the industry. Our audience is comprised of agencies, production companies, post houses, audio facilities, brands, craftspeople, creatives, press, agents, broadcasters, fresh young talent and all the industryʼs leading suppliers.

OUR AUDIENCE

We have reviewed and refined our categories for 21/22, introducing a new Special Award for Craft Company of the Year, plus 3 new awards to reward those companies taking action towards social responsibility. As a pre-cursor to launching our Young Arrows initiative in 2022, we have also added 3 categories to encourage and shine a light on emerging talent.

BRITISH ARROWS CATEGORIES IMPACT AWARDS

YOUNG ARROWS EMERGING TALENT

The Inclusion Impact Award The Sustainable Impact Award The Social Impact Award

Award for Agency Award for Production Award for Craft

SPECIAL AWARDS

ARROWS AWARDS

Commercial of the Year Advertiser of Excellence Agency of the Year Production Company of the Year Craft Company of the Year Fellowship Award

Alcoholic Drinks Automotive Branded Entertainment Charity & Public Service Fashion & Apparel Digital Services, Electronics, Computer Games & Toys Entertainment & Sport Promotions Financial & Corporate Services Food & Non-Alcoholic Drinks Household Goods International - The Non-British Arrow Retailers Transport & Tourism Best Up To 30 Second Commercial Best 31- 60 Second Commercial Best Over 60 Second Commercial Sponsorship Campaign UK Campaign - The John Webster Award Integrated Campaign Innovation & Immersive Experiences

CRAFT AWARDS Writing Achievement In Production Casting Cinematography Costume & Wardrobe Director - The Frank Budgen Award Production Design Animation (2D & Stop Motion) Animation (CGI) Colourist Editing VFX Creative Use Of Music Original Music Sound Design

BASE SPONSORSHIP £5,000 Includes: • Logo on mailer footer • Logo on winnerʼs photo sponsor board • Logo on menu & table plan flash cards • Logo present at Grosvenor House • Biog and logo in sponsor pages of Book of the Night and website • Named as sponsor by celebrity presenter on stage • Logo on all-sponsors thanks post on social media • Branding on your table (if tickets purchased)

BOLT-ONS* Priced Individually: • Full table of 10 seats (£50 discount per seat) • Exclusive sponsorship of a category (Arrows or Craft) including Logo on Screen` • Exclusive sponsorship of a Special Award including Logo on Screen • Presentation of Special Award on stage to winners including press picture with winner(s) • Full page ad in Book of the Night (50% discount) • Half page ad in Book of the Night (50% discount)

£3,000 £2,000 £3,000 £1,000 £750 £500

*Only available in conjunction with Base Sponsorship

SPECIAL VALUE • •

Commit to £10k spend & benefit from In-Conversation PR Coverage + your logo on category winnersʼ pages in Book of the Night Commit to 3 years and receive 5% discount each year + a free full page ad in the Book of the Night each year

OTHER BRANDING OPPORTUNITIES

RECEPTION DRINKS

JURY ANNOUNCEMENT DRINKS

£10,000 Exclusive branding in drinks reception Opportunity to use space to exhibit Social media promotion and coverage in lead up to and post event ● In-conversation PR Coverage

● £5,000 ● Sponsor drinks reception on jury announcement day ● Opportunity to meet and network with jury members and show sponsors

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FEMALE TALENT SHOWCASE ● Exclusive sponsorship - £15,000 ● A stand-alone screening and networking event to encourage gender diversity in awards entry, shining a light on female winners from previous years ● Opportunity to speak on the night ● Social media promotion and coverage in lead up to and post event ● Full page advert in the British Arrows Book of the Night ● In-conversation PR Coverage

BOOK OF THE NIGHT ADVERTS Our digital programme of all winners, shortlisted nominees, sponsors and jury. ● Inside front or back cover - £2,000 ● Full page advert- £1,500 ● Half page advert - £1,000 ● Quarter page advert - £750

AFTER-PARTY ● ● ● ● ● ●

£15,000 Named as Official After-party sponsor Branding throughout after-party area Table for 10 at awards ceremony 20 additional after-party tickets Social media promotion and coverage in lead up to and post event

MUSIC PARTNER ● £12,000 ● Compose walk-up music for the show night ● Work with our production team to arrange scores for the live band ● Social media promotion and coverage in lead up to and post event

LATE-NIGHT FOOD ● £5,000 ● Sober the awards guests up with late-night bacon sandwiches/donuts etc. ● Branded table/slogan & napkins

For more information on becoming a partner of The British Arrows, please contact:

Devon Pearce - Head of Partnerships devon@britisharrows.com / 07989 597614