Thought Leadership Article by Carl Amacker | March 2022
New Horizons
- What’s next for BlueCrest
Carl Amacker Chief Marketing Officer
By Carl Amacker Since becoming BlueCrest, our journey has felt a little like intrepid explorers venturing into the unknown sea. No one could have predicted COVID19, nor the disruptions that would come along with it, but we persevered through the storm, rallied together, and continued to venture forward. Though it all, we faced incredible complexities, and while the sailing hasn’t always been smooth, we proved to be resilient.
on many of the challenges our customers face in the market. Our backlog stands at record highs, and we continue to tackle challenges while innovating and delivering solutions to meet customer demand. With the acquisition of BCC Software, Fluence Automation and Window Book, we now have a very broadest solutions portfolio, allowing us to grow +30% since 2018. So why change from Vision 2020?
In early 2020 we introduced Vision 2020 which set the foundation for us to leverage our internal strengths and motivate us to a path to success. Since then, Bluecrest has truly established itself as the technology leader in the postal automation space. Our print-to-mail solutions have provided great returns, and we see our products in high demand based
The Question. Our industry is evolving. We face both headwinds and tailwinds to success. The reality is that the success we’re enjoying now in the production mail industry is nice, but it is a declining industry. Some of the assumptions we made in Vision 2020 have changed to the point where we need to refocus on new opportunities for growth.
“The challenging question is this: how do we continue to maintain our level of success in postal automation, while leveraging our core competencies to enter and grow in adjacent markets and services?”
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The Wave | March 2022
