Time Warner Cable & MTV VMA Concert Partnership Partnership Event| Overview Descrip9on:
Time Warner Cable and MTV hosted concert the weekend of the MTV Video Music Awards with Demi Lovato and Nick Jonas. The 360° markeIng campaign targeted Los Angeles based Time Warner Cable Signature Home customers giving them the opportunity to aNend the concert. AddiIonally, there was a naIonal sweepstakes that offered (2) VIP trips to aNend the concert and the 2015 Video Music Awards show.
Highlights: • •
Email blasts, digital banner ads, radio and retail markeIng tacIcs 1K Time Warner Cable Customers and guests aNended
Results: • • •
NaIonal Sweepstakes Total Entries: 22,100 Ticket giveaway at local Time Warner Cable retail locaIon: 800 tickets Total Social Impressions: 8.5M • • •
• • •
@TWC TwiNer handle trending at #6 Points of Engagement: 145K 15.M TwiNer followers, 10K Google+ and Instagram followers
146K recipients of the E-‐Blasts 23M impressions from the web banners hosted on TWC.com and TWCC.com Press Pick-‐ups: E! Online, Entertainment Weekly, Billboard and Access Hollywood
Customer Email Blast