Time Warner Cable & EPIX Premiere Screening of the Phase 1 – National Sweepstakes Katy Perry: The Prisma(c World Tour Documentary Creative: February Exclusives E-Blast Partnership Event | Overview
Descrip(on:
EPIX and Time Warner Cable partnered on an exclusive premiere screening of Katy Perry’s Prisma?c World Tour documentary giving customers a once-‐in-‐a-‐life?me experience and supported brand loyalty and reten?on efforts. The premiere event took place on March 26th at the Ace Hotel in Los Angeles. Marke?ng efforts Drop Date: 02/17/15 included a na?onal sweepstakes and local ?cket giveaways and a integrated marke?ng, social media and press campaign to drive awareness for EPIX promo?onal offer and press for the event.
Highlights: • • • • • •
1,000 TWC local customers and Katy Perry Fans Q&A with Katy Perry hosted by Mario Lopez Na?onal winner meet & greet with Katy Perry Exhibit of Katy Perry’s costumes from the tour Baked By Melissa and Mul?colored Popcorn and beverages In-‐store promo?on at Time Warner Cable retail loca?ons
Results: • • • • •
25% li: in EPIX subscrip?ons during the promo?onal period 30K Na?onal Sweepstakes Entries 600 TWC local customers secured ?ckets Social Media Total Reach: 1.3M Total Engagements: 14,142 Press coverage in US Weekly, People, NY Daily News, NY Post, NY Times, LA Times, E! Online, STAR Tribune and Perez Hilton.
TWC Exclusives Email Blast
Time Warner Cable & EPIX Premiere Screening of the Katy Perry: The Prisma(c World Tour Documentary Partnership Event | Photos
Time Warner Cable & EPIX Premiere Screening of the Katy Perry: The Prisma(c World Tour Documentary
Time Warner Cable & EPIX Katy Perry Event
Phase 3 – Event Activation
Partnership Event | Crea?ve Assets VIP Invite – Screening Only Creative:
Creative: Exclusives Home Page
Phase 2 – Local LA Ticket Giveaway Creative: Exclusives Home Page / Landing Page
Phase 1 – National Sweepstakes Creative: Online Banners 88
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TWC Exclusives Sweepstakes Homepage
Twc.com In-‐Store Flyer Na?onal Sweepstakes Banner Ad
Local Ticket Giveaway VIP Invite & Banner Ads