SHOWTIME Digital Distributor Partner Marke6ng | Overview Overview:
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Led the development of digital distributor marke6ng and adver6sing growth strategies for Show%me’s over-‐the-‐top video streaming subscrip6on service.
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Defined marke6ng and adver6sing campaign goals, objec6ves, KPIs, tac6cs and messaging and iden6fied high-‐ value customer target segments.
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Secured promo6onal campaign windows with digital distributors to support and promote premieres, series sampling, free-‐trials and subscrip6on.
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Nego6ated highly-‐visible marke6ng and adver6sing placements on distributor plaEorms and device packaging and at distributor retail loca6ons.
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Develop and executed digital marke6ng and adver6sing campaigns that leveraged Show%me and partner owned, earned and paid tac6cs including CRM, email, web, mobile, display, search and programma6c buying.
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Oversaw the development and distribu6on of crea6ve assets ensuring Show%me and partner approvals.