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SHOWTIME Digital Distributor Partner Marke6ng | Overview Overview:

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Led the development of digital distributor marke6ng and adver6sing growth strategies for Show%me’s over-‐the-‐top video streaming subscrip6on service.

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Deﬁned marke6ng and adver6sing campaign goals, objec6ves, KPIs, tac6cs and messaging and iden6ﬁed high-‐ value customer target segments.

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Secured promo6onal campaign windows with digital distributors to support and promote premieres, series sampling, free-‐trials and subscrip6on.

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Nego6ated highly-‐visible marke6ng and adver6sing placements on distributor plaEorms and device packaging and at distributor retail loca6ons.

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Develop and executed digital marke6ng and adver6sing campaigns that leveraged Show%me and partner owned, earned and paid tac6cs including CRM, email, web, mobile, display, search and programma6c buying.

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Oversaw the development and distribu6on of crea6ve assets ensuring Show%me and partner approvals.

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Digital Distributor Partner Marke6ng | Overview Highlights: •

Executed impacEul and eﬀec6ve marke6ng and adver6sing campaigns with digital distributors including Amazon Video, Amazon Devices, Apple, Hulu, Roku, Google Play, and PlaySta%on Vue that delivered measurable ROI and aNracted new subscribers, increased subscriber conversion, improved reten6on and grew revenue.

Results: •

Signiﬁcantly increased free-‐trials and grew subscribers from 500K to 1M during 1Q and 2Q’16.

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Digital Distributor Partner Marke6ng | Apple Examples Apple tvOS Featured Apps Page Brick 3/17/16 – 3/31/16

Apple tvOS Entertainment Category Flowcase 3/17/16-‐3/31/16

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Digital Distributor Partner Marke6ng | Apple Examples Apple Store Retail Loop 2/30/16 – 3/31/16

Apple TV Spot: The Future of TV is Apps 1/21/16 – 3/31/16

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Digital Distributor Partner Marke6ng | Apple Examples Billions Season One Premiere 1/17/16

Billions Mid-‐Season 2/13/16

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Digital Distributor Partner Marke6ng | Apple Examples Apple tvOS Homepage Flowcase 4/7/16 – 4/13/16

Apple tvOS Homepage Flowcase 5/5/16 – 5/11/16

Apple tvOS Featured Apps Page Flowcase 4/7/16 – 4/13/16

Apple tvOS Featured Apps Page Flowcase 4/28/16 – 5/11/16

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Digital Distributor Partner Marke6ng | Apple Examples Apple tvOS Featured Apps Page Brick 3/31/16 – 4/6/16

Apple tvOS Entertainment Category Flowcase and Brick 4/7/16 – 4/20/16 (Flowcase), 3/31/16– 4/13/16 (Brick)

Apple tvOS Featured Apps Page Brick 4/7/16 – 4/13/16

Apple tvOS Entertainment Category Brick 4/28/16 – 5/4/16, 5/12/16 – 6/8/16

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Digital Distributor Partner Marke6ng | Apple Examples iOS Entertainment Category Flowcase 3/17/16 – 4/6/16

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Digital Distributor Partner Marke6ng | Apple Examples

iOS Entertainment Category Flowcase 4/7/16 – 4/13/16

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Digital Distributor Partner Marke6ng | Amazon Video Examples Amazon.com Gateway Hero 2/19/16

3/1/16 – 3/3/16, 3/8/16 – 3/10/16

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Digital Distributor Partner Marke6ng | Amazon Video Examples Digital Video Banners

Ray Donovan 2/19/16 – 3/4/16

Penny Dreadful 2/26/16 – 3/11/16

The Circus 3/1/16 -‐ 3/26/16 4/26/16, 6/7/16, 9/26/16

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Digital Distributor Partner Marke6ng | Amazon Video Examples iOS Splash Screen Live Mid-‐February

IMDB Takeover linked from Google Search related to Billions 3/23/16

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Digital Distributor Partner Marke6ng | Amazon Video Examples On-‐Channel Digital Video Banners

House of Lies 4/416 – 4/19/16

Dice 4/26/16 5/10/16

Penny Dreadful 4/26/16 – 6/19/16

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Digital Distributor Partner Marke6ng | Amazon Video Examples Amazon Media Group Buy On Device Amazon.com ATF Banner 4/8/16 – 4/23/16

Amazon.com ATF Banner 4/24/16 – 4/30/16

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Digital Distributor Partner Marke6ng | Amazon Video Examples On Channel Sampling The Circus 2/29/16-‐3/31/16

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Digital Distributor Partner Marke6ng | Amazon Video Examples On Channel Sampling House of Lies Sampling 4/1/16 – 4/30/16

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Digital Distributor Partner Marke6ng | Amazon Video Examples On Channel Sampling Penny Dreadful Sampling 4/25/16 – 5/1/16

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Digital Distributor Partner Marke6ng | Amazon Video Examples On Channel Fire TV Hero Banner 4/10/16 – 4/16/16

On Channel Fire TV Featured Movies & TV 4/10/16 – 4/16/16, 4/24/16 – 5/7/16, 5/15/16 – 5/21/16, 5/29/16 – 6/4/16

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Digital Distributor Partner Marke6ng | Amazon Video Examples Amazon Video Dedicated E-‐mail 3/27/16

Amazon Video NewsleNer 4/10/16

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Digital Distributor Partner Marke6ng | Amazon Video Examples Social Posts (288K TwiNer Followers, 293K Facebook Fans)

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Digital Distributor Partner Marke6ng | Amazon Devices Examples Fire TV Featured Movies & TV February 2016

Fire TV Spotlight

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Digital Distributor Partner Marke6ng | Amazon Devices Examples Fire Tablet Wake Screen 4/8/16 – 4/23/16

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Digital Distributor Partner Marke6ng | Amazon Devices Examples Fire Tablet Wake Screen Promo6ng Penny Dreadful Sampling

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Digital Distributor Partner Marke6ng | Amazon Devices Examples Penny Dreadful Sampling Page

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Digital Distributor Partner Marke6ng | Amazon Devices Examples Fire TV Featured Movies & TV 4/24/16-‐4/30/16

Fire TV Spotlight 4/3/16 – 4/9/16, 5/15/16 – 5/21/16

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Digital Distributor Partner Marke6ng | Amazon Devices Examples Fire TV Hero Widget on Apps Page Promo6ng Free Trial 5/1/16 – 5/8/16

Targeted E-‐mail 4/10/16

Who's ready for big laughs? 25 years aher taking the entertainment world by storm, Andrew Dice Clay, the former king of comedy, is back in the new SHOWTIME original series DICE. Even more exci6ng, all episodes of Dice are available star6ng today! Start you 30-‐day free trial subscrip6on and stream award-‐winning original series, movies and sports!

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Digital Distributor Partner Marke6ng | Amazon Devices Examples Amazon Fire TV NewsleNer 4/29/16

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