LA DODGERS: LeE Field Pavilion Time Warner Cable Sponsorship Sponsorship | Overview
In 2015 Time Warner Cable secured a 25-‐year partnership with the Los Angeles Dodgers. To kick oﬀ the partnership, Time Warner Cable transformed Dodger Stadium’s LeH Field Pavilion into a three part interacLve space giving fans the opportunity to get closer to their favorite team. Hosted by high-‐energy brand ambassadors, TWC Studios was a desLnaLon for fans that provided chances to win Lckets and premiums and take photos. The space also acted as a hub for player appearances and allowed Time Warner Cable to inform fans about Dodgers programming and promoLonal oﬀers.
Highlights: • • •
A replica of the SportsNet LA set for photo ops Life-‐size Dodger acLon ﬁgures for photo ops Locker acLvaLon with prizes for fans including wristbands, hats and sunglasses, Dugout Club Lckets and player autographed memorabilia
• Over 130,00 visitors interacted with TWC Studios throughout the season during the 2014-‐2015 seasons • Over 1,000 fan posts on TwiSer and Instagram using #TWCStudios • Distributed over 200 (ckets to fans through on-‐site upgrades • Distributed over 25,000 premiums to fans that visited TWC Studios • Hundreds of fan tes(monials collected throughout the season: o o o
"You made me feel so welcome. I went to all the staLons!“ "This is TWC? Cool! I like what they're doing here!“ "My husband’s been with TWC for 22 years! We raised our kids on TWC!"
LA DODGERS: LeE Field Pavilion Time Warner Cable Sponsorship Sponsorship | AcLvaLon Photos
AcLvaLon Area Welcome Signage
Locker Game Prize Giveaway AcLvaLon (area to the right)
Life size acLon ﬁgures for photo-‐ops
Sports desk Photo-‐Op AcLvaLon