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Time  Warner  Cable  &  Fox  Sports  1     Hendricks  Motor  Sports:  All-­‐Star  Race   Partnership  Event  Overview    

Descrip(on:      

Time  Warner  Cable  partnered  with  FOX  Sports  1  to   produce  a  VIP  fan  experience  at  the  NASCAR  All-­‐Star  Race   at  CharloDe  Motor  Speedway.  Time  Warner  Cable   customers  were  encouraged  to  add  Sports  Pass  to  receive   Jckets  to  the  race  and  a  invited  to  VIP  fan  experience.    

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Created  an  immersive  fan  experience  featuring   complimentary  food  and  beverage,  DJ,  photo   experience  with  the  No.  5  Time  Warner  Cable  racecar,   airbrush  taDoo  and  caricature  arJsts  and  the  “Cleatus”   mascot  and  monster  truck.     Celebrity  panel  discussion  with  NASCAR  superstars   Kasey  Kahne,  Dale  Earnhardt  Jr.  and  Jeff  Gordon  was   moderated  by  FS1  host  Krista  Voda.   GRAMMY  Award-­‐Winning  group  Train  performed.  

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ADendance:  1,200+  Time  Warner  Cable  Customers     23%  li;  in  Sports  Pass  sales  YOY  for  same  window   GROW  Email  Reach:  438,275  TWC  customers     Barker,  Web  &  Cross  Channel  PromoJon:  16.2  Million   Impressions   Sweepstakes  Results:  6,021  entries  


Twc fox sports 1 all star race