Time Warner Cable & Fox Sports 1 Hendricks Motor Sports: All-‐Star Race Partnership Event Overview
Time Warner Cable partnered with FOX Sports 1 to produce a VIP fan experience at the NASCAR All-‐Star Race at CharloDe Motor Speedway. Time Warner Cable customers were encouraged to add Sports Pass to receive Jckets to the race and a invited to VIP fan experience.
Created an immersive fan experience featuring complimentary food and beverage, DJ, photo experience with the No. 5 Time Warner Cable racecar, airbrush taDoo and caricature arJsts and the “Cleatus” mascot and monster truck. Celebrity panel discussion with NASCAR superstars Kasey Kahne, Dale Earnhardt Jr. and Jeﬀ Gordon was moderated by FS1 host Krista Voda. GRAMMY Award-‐Winning group Train performed.
Results: • • • • •
ADendance: 1,200+ Time Warner Cable Customers 23% li; in Sports Pass sales YOY for same window GROW Email Reach: 438,275 TWC customers Barker, Web & Cross Channel PromoJon: 16.2 Million Impressions Sweepstakes Results: 6,021 entries