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Time  Warner  Cable     US  Open  Sponsorship    

Event  Sponsorship  |  Overview        

Descrip(on:     • 

The  2015  US  Open  marked  the  3rd  year  of  a  mul:-­‐year  partnership   with  Time  Warner  Cable  as  Official  Sponsor  of  the  US  OPEN.  This  year   TWC  also  became  the  Official  WiFi  Provider  of  the  US  Open.    The  event   ran  from  8/31-­‐9/13.  

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TWC  provided  complimentary  WiFi  across  the  grounds  to  all  visitors  as   well  as  engaging  customers,  to  change  percep:on  &  demonstrate  how   TWC    helps  customers  “Enjoy  the  US  Open  BeSer”  

 

Highlights:   •  •  • 

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360⁰  Marke(ng  Plan  featuring:  retail,  in-­‐market,  sweepstakes  and   on-­‐site  ac:va:on   Strong  social  media  encouraging  fans  &  customers  to  stay  engaged   &  connected  before,  during  &  aUer  the  event   Enhanced  on-­‐site  ac:va:on  including  Q&A  sessions  hosted  by  Mark   Knowles  from  the  Tennis  Channel  and  tennis  legends  (Billy  Jean   King,  Jim  Courier,  James  Blake,  Lindsey  Davenport,  Mar:na  Hingis)   Promo:on  of  products  and  services  including  WiFi,  Phone  to  Go,  TV   and  Internet  and  Media  Sales  and  Business  Class  Services.   Umpire  chair  video/photo  and  test  your  swing  interac:ve   ac:va:ons  with  social  sharing  capabili:es,  TV  wall  with  mul:ple  live   feeds,  social  media  wall,  charging  sta:ons  &  premiums       Signage  across  in-­‐stadium,  commemora:ve  print  program  &  more   Suite  day  and  night  session  hosted  events    


Time  Warner  Cable     US  Open  Sponsorship    

Event  Sponsorship  |  Overview        

Highlights:   • 

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Hosted  over  500  clients,  customers  and  employees  in  the  Time   Warner  Cable  corporate  suite.  Groups  including  Business  Class,   Media  Sales,  Sales  Incen:ves,  Retail,  Na:onal  Sweepstakes  Winners,   Care  and  Opera:ons  Team.     Talent  for  the  spor:ng  and  entertainment  world  visited  our  suite  to   entertain  key  clients  and  secure  high  profile  PR  for  TWC.  Guest   included:    Victor  Cruz,  Joseph  Sikora  (STARZ-­‐  Power)  Henrik   Lundqvist  (Rangers)  Ellen  Burstyn,  Luke  Wilson,  Julius  Randle   (Lakers)  and  Jesse  Metcalf.   Cross-­‐Promo:on  with  Flywheel  for  a  customer  sweepstakes  and   public  rela:ons  opportunity  with  Tennis  Legend  James  Blake  to  kick   of  the  US  Open  Sponsorship.  

Results:   •  • 

Total  aSendance:  756,642   TWC  Studios  aSendance:  37,290  (10%  increase  over  2014)  

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On-­‐site  engagement:  59,917   Total  Wi-­‐Fi  Unique  Users  –  95,550  (15%  of  total  US  Open   aRendees)   •  To  date,  this  is  the  largest  absolute  number  of  users  to  access   our  Wi-­‐Fi  at  a  TWC  sponsored  or  hosted  event   Media  impressions:  96M  

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Time  Warner  Cable     US  Open  Sponsorship    

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