Time Warner Cable US Open Sponsorship
Event Sponsorship | Overview
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The 2015 US Open marked the 3rd year of a mul:-‐year partnership with Time Warner Cable as Official Sponsor of the US OPEN. This year TWC also became the Official WiFi Provider of the US Open. The event ran from 8/31-‐9/13.
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TWC provided complimentary WiFi across the grounds to all visitors as well as engaging customers, to change percep:on & demonstrate how TWC helps customers “Enjoy the US Open BeSer”
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360⁰ Marke(ng Plan featuring: retail, in-‐market, sweepstakes and on-‐site ac:va:on Strong social media encouraging fans & customers to stay engaged & connected before, during & aUer the event Enhanced on-‐site ac:va:on including Q&A sessions hosted by Mark Knowles from the Tennis Channel and tennis legends (Billy Jean King, Jim Courier, James Blake, Lindsey Davenport, Mar:na Hingis) Promo:on of products and services including WiFi, Phone to Go, TV and Internet and Media Sales and Business Class Services. Umpire chair video/photo and test your swing interac:ve ac:va:ons with social sharing capabili:es, TV wall with mul:ple live feeds, social media wall, charging sta:ons & premiums Signage across in-‐stadium, commemora:ve print program & more Suite day and night session hosted events