Time Warner Cable US Open Sponsorship
Event Sponsorship | Overview
Descrip(on: •
The 2015 US Open marked the 3rd year of a mul:-‐year partnership with Time Warner Cable as Official Sponsor of the US OPEN. This year TWC also became the Official WiFi Provider of the US Open. The event ran from 8/31-‐9/13.
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TWC provided complimentary WiFi across the grounds to all visitors as well as engaging customers, to change percep:on & demonstrate how TWC helps customers “Enjoy the US Open BeSer”
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360⁰ Marke(ng Plan featuring: retail, in-‐market, sweepstakes and on-‐site ac:va:on Strong social media encouraging fans & customers to stay engaged & connected before, during & aUer the event Enhanced on-‐site ac:va:on including Q&A sessions hosted by Mark Knowles from the Tennis Channel and tennis legends (Billy Jean King, Jim Courier, James Blake, Lindsey Davenport, Mar:na Hingis) Promo:on of products and services including WiFi, Phone to Go, TV and Internet and Media Sales and Business Class Services. Umpire chair video/photo and test your swing interac:ve ac:va:ons with social sharing capabili:es, TV wall with mul:ple live feeds, social media wall, charging sta:ons & premiums Signage across in-‐stadium, commemora:ve print program & more Suite day and night session hosted events
Time Warner Cable US Open Sponsorship
Event Sponsorship | Overview
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Hosted over 500 clients, customers and employees in the Time Warner Cable corporate suite. Groups including Business Class, Media Sales, Sales Incen:ves, Retail, Na:onal Sweepstakes Winners, Care and Opera:ons Team. Talent for the spor:ng and entertainment world visited our suite to entertain key clients and secure high profile PR for TWC. Guest included: Victor Cruz, Joseph Sikora (STARZ-‐ Power) Henrik Lundqvist (Rangers) Ellen Burstyn, Luke Wilson, Julius Randle (Lakers) and Jesse Metcalf. Cross-‐Promo:on with Flywheel for a customer sweepstakes and public rela:ons opportunity with Tennis Legend James Blake to kick of the US Open Sponsorship.
Results: • •
Total aSendance: 756,642 TWC Studios aSendance: 37,290 (10% increase over 2014)
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On-‐site engagement: 59,917 Total Wi-‐Fi Unique Users – 95,550 (15% of total US Open aRendees) • To date, this is the largest absolute number of users to access our Wi-‐Fi at a TWC sponsored or hosted event Media impressions: 96M
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Time Warner Cable US Open Sponsorship
Event Sponsorship | Crea:ve Assets
TWC Bill Insert Na:onal Sweepstakes
Email Bblast – Na:onal Sweepstakes
Banners on TWC.com
TWC.com Custom Event Website
Time Warner Cable US Open Sponsorship
Event Sponsorship | Crea:ve Assets
TWC Bill Insert Local Sweepstakes
Email Blast Local Sweepstakes
Concourse Signage Banner Ads
US OPEN Program Ad
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Time Warner Cable | US Open
Event Sponsorship | Ac:va:on Photos
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Time Warner Cable | US Open
Event Sponsorship | Suite & Talent Photos