Time Warner Cable & STARZ POWER Premiere Event Partnership Event | Overview Descrip;on: Time Warner Cable partnered with STARZ to support the world
premiere of its new original series Power, by execuDve producer CurDs “50 Cent” Jackson. The campaign drove awareness for STARZ POWER and Time Warner Cable’s exclusive $50.00 rebate offer and included a naDonal and local sweepstakes, a red carpet premiere event and aOer party as well as post-‐premiere support for the show through VOD, digital, social media and direct mail markeDng channels.
Highlights: • •
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The premiere event took place on June 14th and began at Union Square Regal Cinemas, Over 700 Time Warner Cable customers, influencers, cast members and celebriDes aXended. The night conDnued, for 550 Time Warner Cable local New York City sweepstakes winners and celebrity guests at a red carpet aOer party that was held at the Highline Ballroom. The venue was transformed into POWER’s TRUTH night club and featured performances by Grandmaster Flash and Quest Love. Celebrity guests included Chris Rock, Russell Simmons, Carmelo Anthony, David Schwimmer, Doug E Fresh and G-‐unit Crew.
Results: • •
1,250+ guests included Time Warner Cable customers, influencers, cast members and celebriDes. Sweepstakes: 2,306 entries
Time Warner Cable & STARZ POWER Premiere Event
Email Blast
Partnership Event | CreaDve Assets
Retail Flyers/Banners
Direct Mail
EBlast
Direct Mail
Digital Banners
Social Media
Time Warner Cable & STARZ POWER Premiere Event Partnership Event | Screening -‐ Meet & Greet -‐ AOer Party Photos
Time Warner Cable’s NaDonal TwiXer Sweepstakes Winners