Men in Black – Ray Ban Product Placement & Retail Promo>on Partnership | Overview Overview:
Built strategic rela-onship with Columbia Pictures and Ray Ban for product integra-on deal and promo-onal partnership to increase sunglass and movie -cket sales.
Highlights:
Conceptualized, developed and wrote product placement proposals detailing client and partner deal points. Pitched and sold-‐in groundbreaking product integra-on deals for Men in Black with Ray Ban. The partnership included consumer and employee movie screenings, consumer giA-‐ with-‐purchase and employee sales incen-ve premiums for retail promo-ons. Responsible for managing client and studio rela-onship and ensuring product Ray Ban Predator sunglasses and were shipped to movie shoot loca-ons and that they were represented appropriately and prominently placed in the Men In Black movie. Results: Secured $300K for sponsorship deal and $200K for produc>on of marke-ng and adver-sing materials. Increased sales of Ray Ban Predator Sunglasses 40% during the promo-onal period.