Men in Black – Ray Ban Product Placement & Retail Promo>on Partnership | Overview Overview:
Built strategic rela-onship with Columbia Pictures and Ray Ban for product integra-on deal and promo-onal partnership to increase sunglass and movie -cket sales.
Conceptualized, developed and wrote product placement proposals detailing client and partner deal points. Pitched and sold-‐in groundbreaking product integra-on deals for Men in Black with Ray Ban. The partnership included consumer and employee movie screenings, consumer giA-‐ with-‐purchase and employee sales incen-ve premiums for retail promo-ons. Responsible for managing client and studio rela-onship and ensuring product Ray Ban Predator sunglasses and were shipped to movie shoot loca-ons and that they were represented appropriately and prominently placed in the Men In Black movie. Results: Secured $300K for sponsorship deal and $200K for produc>on of marke-ng and adver-sing materials. Increased sales of Ray Ban Predator Sunglasses 40% during the promo-onal period.
Men in Black – Ray Ban Product Placement & Retail Promo>on Promo-onal Elements & Program Merchandise Elements: Promo>onal • Sell Sheet • • • • • • • • •
Folio Sell-‐in Video Exclusive In-‐Store Point-‐of-‐Sale Materials Corporate & Private Movie Screenings Dedicated TV campaign Radio adver-sing in key retail markets Na-onal Magazine Adver-sing Internet Program PR Campaign
Program Merchandise: • • • • • • • •
Pen Recorder Trade GiA Coﬀee Mug Trade/Sales GiA Baseball Cap: Consumer GiA-‐with-‐Purchase Neckcord/Croakie: Consumer GiA-‐with-‐Purchase Merchandise Bags Ray Ban Predator Sunglasses with MIB Product Box Ray Bay Predator Sunglasses Hard Case Self Liquida-ng Oﬀer T-‐shirt: Long and short-‐sleeve