Time Warner Cable & STARZ Outlander Campaign Partnership Campaign| Overview Descrip(on:
In partnership with STARZ, Time Warner Cable created a 360⁰ marke?ng campaign to support its new original series Outlander, and drive awareness of STARZ Play and TWC’s exclusive $50.00 rebate offer. The campaign ran from July-‐August 2014 and was targeted specifically to grow residen?al subscribers and upsell current digital subscribers to STARZ/ENCORE services. The mul?-‐phase campaign included: author book signings and meet and greets, advanced customer screenings, a world premiere event, a first of its kind digital teaser experience and a na?onal TV and digital adver?sing campaign.
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Author Book Signings: Diana Gabaldon Q&A/book signings in NYC, LA, and Dallas. Captured interview with the author and exclusive content for digital campaign. Advanced Customer Screenings: Held in (4) markets; NYC, LA, Cleveland and Dallas. NYC Premiere Event: Red-‐carpet Outlander world premiere held at the 92Y in NYC. The event included a customer “tour” of props and costumes from the Outlander set and a Q&A with the cast, author and show producer ager the screening.