LOYALTY PROGRAMS AND CONSUMER ENGAGEMENT COURSE

The psychology, designs, data and marketing approaches in a best practice loyalty program

Learn from Asia-Pacific’s leading loyalty consultants, Loyalty & Reward Co, and become a loyalty program and consumer engagement expert. Gain an expert understanding of loyalty program theory and practice.

COURSE OUTCOMES:

» Discover the psychology, designs, data and marketing approaches needed to develop a bestpractice loyalty program

» Learn about the technology, future trends and gamification approaches being used around the world to gain a competitive edge

» Study with the team that literally wrote the book on loyalty (Loyalty Programs: The Complete Guide by Philip Shelper)

COURSE COVERS:

» Loyalty psychology and academic reviews

» 27 loyalty program design frameworks

» Data and lifecycle marketing strategies to drive personalisation

» Technology, gamification and future loyalty trends

» Commercial modelling, and security and fraud risks

» All supported by case studies from around the world

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