DIGITAL ANALYTICS FOR MARKETERS COURSE

The digital analytics course you need to understand digital data and tackle a technical topic in a non-technical way.

Learn the language of digital analytics and how to use it to enhance your business with ADMA IQ’s Digital Analytics Course for Marketers. Discover a world of information at your fingertips and enjoy an accessible approach to measuring, analysing and optimising your digital marketing activities.

COURSE OUTCOMES:

» Learn to use Google Analytics: interpret key reports and apply analytics within the planning process to uncover hidden consumer insights to effectively communicate with your consumers

» Accurately attribute conversions in a multi-channel campaign and understand digital data sources, web marketing analytics, conversion attribution, and more

COURSE COVERS:

» Defining a marketing analytics framework

» Reporting on metrics

» Matching strategic and tactical goals to metrics

» Finding and developing the right data

» Online data sources and their limitations

» The significance of statistical data

» Campaign flow and media attribution

» Potential campaign flows and response tracking

» Media attribution in a multi-channel world

» Reducing media waste

» Driving conversions through effective targeting

$650