SOCIAL MEDIA MARKETING ESSENTIALS COURSE

Get across the latest trends and implement best practice social media marketing in your organisation.

This full-day course is perfect if you are starting out with social media marketing or need a refresher on current best practice. The main social media channels are covered including Facebook, Instagram, YouTube, TikTok, LinkedIn and Twitter. We also cover a wide range of topics from planning to content creation, content curation, publishing, social media advertising, analytics, optimisation and reporting.

COURSE OUTCOMES:

» Understand how to leverage each social media channel for your organisation

» Learn to audit owned social media channels, find opportunities for engagement and make recommendations for improvement with insights

» Understand the fundamentals of social media advertising, including audience targeting, developing first party data sources, and how to run effective paid campaigns

COURSE COVERS:

» Current trends and best practice on social media

» Social media planning fundamentals - gathering data, finding insights and data-led decision making

» Using social media analytics tools to benchmark performance over time and running competitor analysis

» Exploring different options for content planning and content creation

» Finding opportunities with content curation and repurposing existing content

» Identifying ambassadors and working with influencers and/or creators

» Planning for social media advertising, how to target audiences and optimize ad campaigns

» Links to resources and tools for further learning