EMAIL MARKETING STRATEGY COURSE

Gain a greater understanding of email marketing and learn how to plan, create, and evaluate effective, ROI-driven email marketing campaigns.

Improve your email conversions, engagement and inbox placement through strategic planning of your email activity.

COURSE OUTCOMES:

» Use data to focus on consumer centric communications, including CRM, customer journeys and communication plans

» Ensure your campaign is compliant with the SPAM Act

» Improve your email conversions, engagement, and inbox placement through strategic planning of your email activity with an understanding of split testing, segmentation, personalisation, and deliverability

COURSE COVERS:

» The role of email marketing in the overall marketing mix

» Email marketing strategy, campaign planning and the customer journey

» Email marketing split test planning

» Deliverability: overcoming the hurdles on the way to the inbox

» Performance and business contribution

» Email subscribers: data capture and management

» Using segmentation and personalisation to improve relevance

» Fundamentals of the SPAM Act