UNLOCKING PERSONALISATION AND AUTOMATION COURSE

Build the practical skill set needed to drive personalisation and automation in your organisation.

While most marketers recognise the power of providing customers with timely, personalised experiences – many don’t actually know where to start or how to effectively execute these activities. This course demystifies the elements required to unlock personalisation and marketing automation in your organisation. You will not only learn the executional frameworks but also apply them to your organisation through hands-on group exercises. It is tech stack agnostic and is designed to provide practical skills that are transferable across any martech environment.

COURSE OUTCOMES:

» A thorough understanding of how to develop personalised and automated experiences

» An automation sequence for one moment-that-matters

» Identifying the relevant data you can use to personalise an experience

» Auditing which channels would be best to personalise and automate

» Creating a testing plan

» Understand how tech can support your marketing automation plans

» Building immediately applicable skills

COURSE COVERS:

» How personalisation and automation are connected

» The transformational shifts and principles required for personalisation

» How data signals are used to target the right audience at the right time

» The evolution of rules-based decisioning and contact strategies to machine learning and AI

» How to use modular content and data-variables

» Exploring channel intimacy and sequencing

» Optimisation best practices

» The martech stack required to execute automated, personalised experiences