RETENTION MARKETING STRATEGY COURSE

Stand out in the age of the customer with Australia’s leading customer retention marketing strategy course.

It costs up to 25 times more to acquire a new customer than to sell to an existing one. Develop a retention marketing strategy that gives you better ROI on your marketing spend.

COURSE OUTCOMES:

» Learn how to make existing customers more valuable and more engaged with your brand

» Explore ways to encourage repeat buying and to transform them into advocates

COURSE COVERS:

Day 1: Introduction to loyalty, the psychology and a strategic framework

» Understand the drivers of true customer loyalty

» The principles of engagement, retention, loyalty, and advocacy

» The core strategic ingredients and measuring for financial impact

Day 2: Foundations of customer analytics and creating customer value propositions

» Why retention marketing does not sit in isolation (the importance of aligning your loyalty efforts to your brand)

» What are the different analytics approaches you can use to unlock insight

» How to design a CVP with both hard and soft benefits

Day 3: Explore the five types of retention programs

» Real world examples and practical considerations when building Lifecycle Programs

» Growth and Community Engagement tactics

» Real world examples and practical considerations for Save, Winback and Advocacy programs

Day 4: Best practice and forecasting loyalty trends

» The best practices you can use to optimise your programs

» How current trends can and will impact your own strategy