DIGITAL MARKETING STRATEGY COURSE

Digital marketing is important – but where do you start? Develop a digital strategy that ensures your marketing activity is aligned with your business goals and optimises your use of digital channels.

Uncover the framework and processes for developing and delivering successful digital marketing.

COURSE OUTCOMES:

» Identify what scope of digital strategy you need for your business, define key business objectives, who the key stakeholders are and how to work with them

» Develop a strategic framework that aligns digital activity to customer journeys and business outcomes

» Understand insights from your own digital assets and the broader competitive landscape and apply key trends

» Expand your strategy into the key components for implementation

COURSE COVERS:

» Understanding the role of digital within the business

» Developing customer segments, and customer experience maps aligned to your business objectives and identifying how your target audience is using digital

» Getting to grips with your digital landscape

» How the various elements of digital are used against strategic objectives

» Developing and implementing digital strategies for customer acquisition, retention, and branding

» Putting together a KPI and metrics framework to track strategy effectiveness

$1,450